From the late Benetton photographer Oliviero Toscani and Savile Row tailor John Kent to designer and Porsche collector Magnus Walker, Serge DeNimes founder Oliver Proudlock, actress and model Margarita Nazarenko and former model Arthur Rutledge: the people behind the clothes and the image.

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Designers, tailors and labels

John Kent, a Savile Row tailor, has dressed everyone from the Royal Family to Bing Crosby, Sean Connery and Dan Peña, and explains how the right clothes can help you succeed. Magnus Walker, born in Yorkshire and now based in Los Angeles, built the clothing label Serious before becoming one of the most prolific collectors of the Porsche 911. Oliver Proudlock, a designer and model who found fame on Made In Chelsea, talks about starting his clothing line Serge DeNimes and his vision for the future of fashion.

Image, modelling and standing out

Oliviero Toscani (1942 to 2025), the photographer behind Benetton’s most provocative campaigns, talked about creativity, insecurity and why being unique matters more than being number one. Actress and model Margarita Nazarenko talks about winning the genetic lottery and why she hates auditioning. Arthur Rutledge, an executive concierge, event planner and former male model, explains why he believes every person wears a social “mask” and why music matters as much to him as religion.

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Fashion on London Real: common questions

Who has London Real interviewed about fashion? Brian Rose has interviewed Savile Row tailor John Kent, the late photographer Oliviero Toscani, designer Magnus Walker, Serge DeNimes founder Oliver Proudlock, model Margarita Nazarenko and former model Arthur Rutledge.

Does what you wear matter, according to the guests? John Kent argues that dressing well can help you succeed. Oliviero Toscani believed that being unique matters more than being number one, and Arthur Rutledge says everyone wears a social mask.

Are the full fashion episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.

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