Starting a business is the most direct route to building wealth on your own terms, and the hardest. Brian Rose left a career in finance to build London Real, and since 2011 he has asked hundreds of founders how they did it. These conversations cover starting up, raising money, pitching, sales, marketing and the mindset it takes to keep going when things go wrong. From London startups to global brands, every full interview is free to watch.
From Stripe co-founder John Collison and Wise co-founder Taavet Hinrikus to VaynerMedia CEO Gary Vaynerchuk, marketing author Seth Godin, Valuetainment founder Patrick Bet-David, Amstrad founder Lord Alan Sugar and 10X Rule author Grant Cardone: how real founders start, sell and scale.
John Collison sold his first company at 17 before co-founding Stripe, and explains how it changed online payments for merchants. Taavet Hinrikus describes going from Skype’s first employee to co-founding TransferWise, now Wise. Kevin Hartz of Eventbrite shares what he learned building a global ticketing platform and backing early startups. Matt Clifford and Alice Bentinck explain how Entrepreneur First helps technical graduates start companies. Paul Lindley of Ella’s Kitchen talks about risk and thinking differently, and Patrick McGinnis argues you can start with 10% of your time while keeping a salary.
Grant Cardone, CEO of Cardone Capital, argues that you should set targets ten times bigger than feel comfortable and sell relentlessly. Oren Klaff explains that every pitch must first get past the listener’s “crocodile brain”. Seth Godin makes the case for finding the smallest viable audience and earning its trust. Ryan Serhant of Million Dollar Listing New York shares how to become a sales machine. Daniel Priestley sets out how to become a key person of influence in your industry, and Sheeraz Hasan argues that attention is now worth more than money.
Gary Vaynerchuk talks about hustle, patience and building a personal brand. Dan Peña, the business coach behind the Quantum Leap Advantage method, gives blunt lessons on fear, discipline and wealth. Ryan Holiday explains why ego is the enemy of founders. Tom Bilyeu, co-founder of Quest Nutrition, talks about breaking limiting beliefs. Tim Ferriss, author of The 4-Hour Workweek, covers learning fast and designing your life. James Altucher explains why you should choose yourself, and Patrick Bet-David describes the real life of an entrepreneur.
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Who has London Real interviewed about entrepreneurship? Brian Rose has interviewed John Collison, Taavet Hinrikus, Gary Vaynerchuk, Seth Godin, Patrick Bet-David, Grant Cardone, Daniel Priestley, Tim Ferriss, Dan Peña, Lord Alan Sugar, Oren Klaff, Kevin Hartz and many London startup founders.
What do the guests say matters most for a new founder? Many point to selling. Grant Cardone, Oren Klaff and Ryan Serhant focus on sales and pitching, and Seth Godin on knowing exactly who you serve. Others, like Ryan Holiday and Tom Bilyeu, say mindset comes first.
Can you start a business without quitting your job? Patrick McGinnis argues you can. In his episode on The 10% Entrepreneur he explains how to invest a slice of your time and money in new ventures while keeping a steady income.
Are the full entrepreneur episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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