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Without proper marketing, your desired audience won’t find their way to you. So even if you have the best product in the world, it won’t matter much if you can’t get the right people in front of it. If you need help with your marketing, then get some inspiration from experts such as David Meltzer, Chip Conley, Ryan Holiday, and Guy Kawasaki.

You Need to Beat the Odds

According to entrepreneur Daniel Priestley, 70% of small business owners get stuck in what’s called a “struggle zone”. Many small businesses are also prone to closing their doors within a few years of opening.

You’ve already invested so much of your time and money into your passion, so you need to go the extra mile to keep it alive. Daniel Priestley discusses the 6 stages that entrepreneurs go through and how you can get past the “struggle zone” and be successful. So you don’t want to miss out on his pointers.

Use Every Channel Possible in Marketing

What many brands get wrong in marketing is hyper-focusing on just one or two channels, tops. But in today’s world that’s so full of tech, you need to be there for your customers exactly when they need you. This means tapping into the many channels available today, such as print ads, TV ads, display ads, and yes, even social media.

Nowadays, social media is more than a tool for people to connect with one another. It’s also a powerful marketing tool for businesses.

Entrepreneur and social media expert Guy Kawasaki shares some of his expertise on what it takes to start a brand revolution online and to build an interactive community. That way, you’re continuously engaging with your audience.

Having multiple brand social media accounts can be a great way to do marketing, as these are usually free or cost very little for a subscription. The ROI for social media marketing tends to be very high.

Connect With Your Intended Audience

Not only should you use every channel possible in your marketing, but you should also make sure you connect with your intended audience. You can’t just pick a message and just blast it however you wish. If you do, you risk alienating your potential customers.

You need to understand where people are coming from. Web psychologist Nathalie Nahai weighs in on what makes people click on ads and apps. Use this knowledge to shape a marketing campaign that focuses on drawing people in.

TED fellow and author Rory Sutherland also discusses the psychology behind marketing. You may not realise it, but much of marketing is subtle and perfectly crafted to appeal to the human experience.

Expert Ryan Holiday also has a chat with us about media manipulation. In fact, he’s one of the best in the industry at this! He’s written the book “Trust Me, I’m Lying”, which is a testament to how he’s a master manipulator of the mass media.


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