Every business lives or dies on whether people notice it and trust it. Brian Rose has talked to some of the best-known thinkers in marketing about why people buy, how brands win attention and why the most effective ideas often seem irrational. His guests include advertising executives, bestselling authors, a marketing professor, agency founders and the people behind some of the internet’s biggest personal brands. They cover psychology, storytelling, media strategy, sales and building a name for yourself. Every full interview is free to watch.
Seth Godin, author of This Is Marketing, Ogilvy UK vice chairman Rory Sutherland, VaynerMedia founder Gary Vaynerchuk, former American Apparel marketing director Ryan Holiday, social media expert Guy Kawasaki, Sports 1 Marketing founder David Meltzer and marketing professor Dr Gad Saad on how marketing really works.
Rory Sutherland, vice chairman of Ogilvy in the UK, where he co-founded a behavioural science practice, argues that the best marketing ideas often make no logical sense. He explains why in Mad Men and later in Alchemy. Seth Godin says marketing starts with finding the smallest viable audience and earning its trust. Nathalie Nahai, a web psychologist, explains how website design plays on our sense of reward. Dr Gad Saad, a professor of marketing who studies consumer behaviour through evolutionary psychology, talks about the ideas he believes are harming clear thinking.
Ryan Holiday, a former director of marketing at American Apparel, explains in Trust Me, I’m Lying how he says stories can be fed to blogs and pushed into the news, and later talks about why ego gets in the way of good work. Gary Vaynerchuk argues for relentless content, and Guy Kawasaki shares his rules for social media. Sheeraz Hasan says fame is now the most valuable currency. Daniel Priestley explains how to become a key person of influence in your industry.
David Meltzer, who founded Sports 1 Marketing, the agency that inspired the film Jerry Maguire, talks about decision making and empowering others. Ryan Serhant of Million Dollar Listing explains how to become a sales machine, and Eben Pagan shares how to find and create opportunities. On the technology side, Brandwatch founder Giles Palmer explains what big data means for brands, Gareth Davies, a former Google and DoubleClick employee, describes his real-time advertising platform Adbrain, and Jason Goodman of Albion talks about building challenger brands.
Get every new episode free: watch the latest London Real interviews.
Who has London Real interviewed about marketing? Brian Rose has interviewed Seth Godin, Rory Sutherland, Gary Vaynerchuk, Ryan Holiday, Guy Kawasaki, David Meltzer, Gad Saad, Nathalie Nahai, Daniel Priestley, Ryan Serhant and Sheeraz Hasan, among others.
What is the big idea behind Rory Sutherland’s episodes? Sutherland argues that people do not decide in purely logical ways, so marketing that seems irrational can work better than marketing that seems sensible.
What do the guests say about building a personal brand? Gary Vaynerchuk and Guy Kawasaki focus on consistent, useful content, Daniel Priestley on becoming a recognised expert in one field, and Sheeraz Hasan on capturing attention.
Are the full marketing episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
Join 6 million+ followers & subscribers. Full-length interviews with world-class guests, straight to your inbox every week.
We take your privacy seriously. We will never sell your information.
Chat
