Creativity is not only for artists. It is how a chef rethinks a dish, a dancer finds a style of their own or a founder builds something nobody has seen before. London Real has asked comedians, musicians, chefs, choreographers, special effects artists and breakdancers where their ideas come from and how they keep them alive. More recent conversations look at how creators and entertainment companies are using Web3 and AI to reach new audiences. Every full interview is free to watch.
From Monty Python’s John Cleese and three-Michelin-star chef Heston Blumenthal to Fugees co-founder Wyclef Jean, special effects creator Greg Nicotero of The Walking Dead, choreographer Brian Friedman and breaking pioneer Bboy Storm: where creative ideas come from and how to make them real.
John Cleese argues that modern culture has stifled comedy and shifted what people find funny. Heston Blumenthal, whose restaurant The Fat Duck in Bray holds three Michelin stars, explains where his passion for cuisine comes from and why he wanted to change the way we think about food. Greg Nicotero describes how he fell for visual effects, his zombie school and working with Quentin Tarantino. Two-time Emmy-winning producer Rushion McDonald asks why anyone should accept average. Wyclef Jean talks about life after the Fugees, and Johnny B.A.N.G. Reilly about years of writing letters and poems for people who could not find the words.
Menno Van Gorp, a world champion breakdancer from Holland known as B-Boy Me, explains how to create a style that is yours alone. Bboy Storm, a German b-boy and choreographer who helped establish breaking in Europe, talks about his contribution to hip-hop dance. Brian Friedman describes his path from dancer to choreographer, creative director and X Factor judge. In Just Move, movement teacher Ido Portal sets out the philosophy behind his approach to the body. Parkour co-founder Sébastien Foucan explains how he brings the ideas of Bruce Lee into his own practice.
Some guests are building new ways for creators to make a living. Jaeson Ma, co-founder of OP3N, describes a Web3 super app for artists and creators. Orange Comet CEO Dave Broome talks about Web3 entertainment and later shows a prototype of The Walking Dead game. Boris Pevzner of LiveArt connects art with Web3, Rashid Ajami of Metropolis mixes commerce, AI, art and culture, and Toikido founder Darran Garnham explains how he is building a media, entertainment and toy business. Dr Rachel Armstrong brings science, technology and sustainability together in her ideas for Earth’s future.
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Who has London Real interviewed about creativity? Brian Rose has interviewed John Cleese, Heston Blumenthal, Wyclef Jean, Greg Nicotero, Rushion McDonald, Brian Friedman, Bboy Storm, Menno Van Gorp, Ido Portal, Sébastien Foucan, Jaeson Ma and Dave Broome, among others.
Where do the guests say good ideas come from? They give different answers. Heston Blumenthal’s approach is to question everything. Menno Van Gorp focuses on creating a style that is your own. John Cleese argues that modern culture has stifled comedy and changed what people find funny.
How is Creativity different from Arts & Culture? Creativity focuses on the creative process: where ideas come from and how people turn them into work. The wider Arts & Culture page covers artists, writers, musicians and filmmakers more broadly.
Are the full creativity episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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