Brands used to belong to big companies. Now founders, athletes and influencers build their own, often on social media. London Real has asked marketers, media strategists, entrepreneurs and creative directors how a brand is built and why some names stick. These conversations cover attention and fame, advertising and behavioural science, personal branding for entrepreneurs and the provocative campaigns that made some companies famous. Every full interview is free to watch.
From This Is Marketing author Seth Godin and Ogilvy UK vice chairman Rory Sutherland to media strategist Sheeraz Hasan, author Ryan Holiday, Key Person of Influence founder Daniel Priestley, Apple alumnus Guy Kawasaki and the late Benetton photographer Oliviero Toscani: how brands win attention.
Media strategist Sheeraz Hasan argues that fame is the new currency and explains how he helped launch Kim Kardashian and Logan Paul. Daniel Priestley sets out the ideas behind Key Person of Influence, his approach to building a reputation in business. Guy Kawasaki, who worked at Apple under Steve Jobs in the late 1980s, shares his advice on social media. Dan Bilzerian, a poker player, businessman and social media influencer, describes his philosophy towards life, women and money. Speaker and trainer John Lee, who made his first million by 27, talks about Wealth Dragons and the lessons behind his success.
Rory Sutherland, vice chairman of Ogilvy in the UK, co-founded its behavioural science practice. In Alchemy he argues that ideas that make no logical sense often work, and that “a weed is simply a flower without an advertising budget”. In Mad Men he talks about the adverts behind his long career. Seth Godin explains how to find your viable audience and win the trust of your target market. Ryan Holiday, former Director of Marketing for American Apparel, explains in Trust Me, I’m Lying how the media can be manipulated, and in Ego Is The Enemy why entrepreneurs should understand ego. Brandwatch founder Giles Palmer explains what big data really means.
Oliviero Toscani (1942 to 2025), the photographer behind Benetton’s most provocative campaigns, talked about creativity, insecurity and why being unique matters more than being number one. Chip Conley, an entrepreneur and author, shares what he learned building boutique hotels and mentoring others. Scott Coker, who founded Strikeforce and was then president of Bellator MMA, talks about the deal to sell Strikeforce to the UFC and his vision for Bellator. Million Dollar Listing New York star Ryan Serhant explains how he became what he calls the ultimate sales machine, and how to earn more doing it.
Get every new episode free: watch the latest London Real interviews.
Who has London Real interviewed about building a brand? Brian Rose has interviewed Seth Godin, Rory Sutherland, Sheeraz Hasan, Ryan Holiday, Daniel Priestley, Guy Kawasaki, Oliviero Toscani, Chip Conley, Scott Coker, Dan Bilzerian and Ryan Serhant, among others.
What makes a strong brand, according to the guests? They stress different things. Seth Godin focuses on finding the right audience and earning its trust. Rory Sutherland argues that perception matters more than logic. Sheeraz Hasan says attention is the most powerful leverage there is, and Oliviero Toscani believed in being unique.
How is Brand different from Marketing? Brand looks at reputation, fame and personal brands as well as companies. The Marketing page covers advertising, growth and the tools used to reach customers.
Are the full brand episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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