Grant Cardone is an American sales trainer, real estate investor and author, born in Lake Charles, Louisiana, in 1958. He is the founder and CEO of the property investment firm Cardone Capital and is best known for The 10X Rule, his book about setting goals ten times bigger than you think you need.
Brian Rose has interviewed Cardone five times on London Real between 2018 and 2025. They have talked about his early life, sales, real estate, why he says you should not buy a house, American politics and, most recently, his move into Bitcoin.
Every episode is listed below in order with a short summary.
All-In On Bitcoin: Why Mass Adoption Is Inevitable (December 2025). His most recent interview, and the clearest statement of how his thinking on wealth has changed. For his own story and the 10X idea, watch The 10X Rule (2018).
Cardone’s central idea is that people set targets too low and take too little action. He argues you should aim ten times higher than you think you need and put in ten times the effort, because extraordinary results need extraordinary work.
In his 2019 interview, Cardone said buying the home you live in is a poor investment because it does not produce income. He prefers renting and putting money into income-producing property such as apartment buildings.
Cardone has spoken openly about struggling with drug addiction as a young man before getting treatment. Speaking in 2022, he described how he rebuilt his life and why he believes discipline and ambition matter more than circumstances.
In December 2025, Cardone argued that the middle class is being squeezed out and that property alone no longer protects wealth the way it once did. He now sees Bitcoin as a key part of his strategy.
Grant Cardone is an American sales trainer, real estate investor and author, born in Lake Charles, Louisiana, in 1958. He founded the property investment firm Cardone Capital and wrote The 10X Rule.
Across five interviews with Brian Rose between 2018 and 2025, Cardone talked about his early life, sales, real estate, building wealth in a downturn, American politics and his move into Bitcoin.
Start with All-In On Bitcoin from December 2025 for his current views. For his story and the thinking behind his best-known book, watch The 10X Rule from 2018.
Five times between 2018 and 2025: The 10X Rule, 10X Your Business And Life, How to Get Super Rich, America Is Broken and All-In On Bitcoin. Two short Success Secrets clips are cut from the first two.
The 10X Rule is Cardone’s idea that you should set targets ten times bigger than you think you need and take ten times more action than you think is required. It is the subject of his bestselling book of the same name.
In his 2019 London Real interview, Cardone argued that a home you live in ties up money without producing income, and that renting while investing in income-producing property is a better route to wealth.
Yes. In his December 2025 London Real interview he talked about going all in on Bitcoin and why he believes mass adoption is inevitable. In late 2024 he had launched a fund combining real estate with Bitcoin.
Official site: grantcardone.com
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