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Grant Cardone

Originally from Louisiana, Grant Cardone started from nothing and now has annual revenues exceeding $100 million. He’s a New York Times bestselling author, and last year Forbes magazine named him #1, of the “25 Marketing Influencers to Watch.” Join Brian Rose and Grant Cardone as they talk about everything from owning private jets to why the middle class are lazy and selfish.


  • Born March 21, 1958 (61 years old)
  • Born in Louisiana, USA
  • Married to Elena Cardone
  • Net worth: $300 million
  • Best known for:
  • Books
    • The 10X Rule: The Only Difference Between Success and Failure
    • Sell Or Be Sold: How to Get Your Way in Business and in Life

Let’s be real. If you were to ask me a few years ago, I’d tell you that I didn’t like Grant Cardone initially.

I thought he was two-dimensional and his wealth at times seemed over the top with his jets, cars, and bling.

Just another real estate mogul and sales training expert?

Known to most as a slick-talking American real estate mogul and sales training expert, Grant Cardone admits his first impressions are usually awful. With me though, he was instantly intriguing. He wasn’t at all what I expected. He’s honest, forthright and doesn’t hold back with his often contrarian opinions. Grant totally took me by surprise and I’ve loved every time he comes to London Real. He is refreshing and there’s definitely more to him than just real estate and sales training.

10x Your Life

As I said before, I have loved sitting down with Grant. He is a force to be reckoned with and has a spiritual depth to him that totally took me by surprise.His wife, Elena, is an absolute powerhouse and together they have accomplished things that many of us only dream of.

We chatted about everything from his troublesome childhood, becoming a billionaire and why he really tries to 10x his life every day. He talked openly about his drug addiction and what it’s like to own private jets.

Grant Cardone has some incredible life and business advice, and I definitely think there’s something for everyone in this episode.

Join us as we discuss:

  • His childhood in Louisiana and the influence of his mother and father
  • Why the American dream is a lie and his thoughts about Wall Street
  • The death of his father and brother, and overcoming his drug addiction
  • Why he thinks the 4-hour workweek is disgusting and the day he was pistol-whipped in the face
  • Investment advice and why you should never buy a house
  • The financial crash of 2008 and why he thinks the middle class are lazy
  • Dark money, Warren Buffett, buying a private jet, and the Grant Cardone University
  • Eminem, Facebook and the power of helping others
  • Scientology, Catholicism and being immortal
  • Grant’s real estate portfolio and his plans for London

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