Good leaders make teams braver, companies stronger and hard decisions clearer. London Real has asked generals, Navy SEALs, CEOs and founders what leadership really demands. These conversations cover taking ownership when things go wrong, inspiring people with a clear purpose, leading through crisis and building a culture that lasts. Some lessons come from war zones. Others come from luxury brands, hotels and startups. Every full interview is free to watch.
From retired US Army general Stanley McChrystal and former Navy SEAL commander Jocko Willink to Start With Why author Simon Sinek, Hublot’s Jean-Claude Biver, Amstrad founder Lord Alan Sugar, XPRIZE founder Peter Diamandis and hotelier Chip Conley: what it takes to lead people under pressure.
Jocko Willink, the former Navy SEAL commander, argues that leaders must take extreme ownership of everything in their world, including the failures of their team. Stanley McChrystal, who served for 34 years in the US Army, explains what he learned about leadership from studying great leaders. Dan Crenshaw describes going from Navy SEAL to Congress and how he thinks about resilience. Andy Stumpf, another former SEAL, explains how danger brings clarity. Mike Baker, a former CIA officer, applies intelligence lessons to running a company.
Simon Sinek argues that great leaders inspire action by starting with why they do what they do. Jean-Claude Biver explains how he built and revived some of the best-known Swiss watch brands, including Hublot. Chip Conley, founder of the Joie de Vivre hotel group and later a senior leader at Airbnb, talks about the value of experience at work. Lord Alan Sugar explains why he wanted his staff back in the office after lockdown. Peter Diamandis argues that leaders who embrace AI can grow ten times faster. Simon Woodroffe of YO! Sushi talks about following your fear, and Eddie Obeng explains why leaders need new thinking in a fast-changing world.
Several guests focus on the inner work of leading. Steven Kotler explains how teams and individuals can reach a flow state. Dean Graziosi shares how to lead a business through an unstable economy. Dan Peña gives his blunt lessons on fear and discipline, and Tim Kennedy, a former Green Beret and UFC fighter, talks about becoming hard to kill. Patrick Bet-David, founder of Valuetainment, describes the pressure of leading a growing company.
Get every new episode free: watch the latest London Real interviews.
Who has London Real interviewed about leadership? Brian Rose has interviewed Stanley McChrystal, Jocko Willink, Simon Sinek, Dan Crenshaw, Jean-Claude Biver, Chip Conley, Lord Alan Sugar, Peter Diamandis, Mike Baker and Eddie Obeng, among others.
What can business leaders learn from the military? A lot, according to the guests. Jocko Willink argues that the best leaders own every outcome and never blame their team. Stanley McChrystal and Mike Baker show how lessons from the army and the CIA apply to companies.
What makes a great leader? The guests stress different things. Simon Sinek points to a clear sense of purpose, Jocko Willink to ownership, and Chip Conley to wisdom and experience. Most agree that leaders must stay calm and decisive under pressure.
Are the full leadership episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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