Chapters
00:00 | Trailer
03:50 Brian’s thoughts on the episode
05:57 Brian’s introduction
06:42 1960s Swinging London, Flower Power California, Oliviero continues to seek out signs of evolution
13:43 Humanity is the subject, the object and the task
14:29 What is meant by creativity; not even God thought he was a Director of Creativity
16:50 All art has to provoke something, otherwise it is not art
20:16 Why he chose to do photography; illustrating his answer with a provocative suggestion
27:29 The quality of the architecture depends upon the intelligence of the patron
35:05 His unique take on advertising for Esprit’s Douglas Tompkins and Benetton’s Luciano Benetton
43:04 Why he chose to photograph multiculturalism, the Aids epidemic and wars
51:09 Why prisoners on death row were the subject of his photographs for Benetton advert
59:05 Producing the book of his work More than 50 Years of Magnificent Failures without archival work
1:01:15 What he hoped to achieve with the Anorexia pictures and how they were received
1:04:08 Oliviero’s views on current day promotional work, politicians and Donald Trump
1:06:15 America is a combination between hell and paradise, whilst Italy is a geographical reality
1:09:49 Integration is the biggest opportunity and the subject of his next campaign for his return to Benetton
1:11:10 Modern technology makes you lazy and stupid
1:13:56 Using subversion to disrupt accepted thought and impression
1:15:42 What is Oliviero’s super power
1:19:12 What scares him
1:19:38 The worst and best day of his life
1:21:58 What keeps him awake at night
1:22:47 His love of animals, being a wine and olive oil producer
1:24:20 Success secrets
1:25:07 Best advice ever received
1:27:25 Advice to the watching 20-year old would be “creative” artist
1:30:27 Brian’s summing up.
