Oliviero Toscani is an award winning Italian photographer and creative pioneer who changed the face of advertising. His work has been awarded 4 Golden Lions at Cannes, and he has been the creative force behind many famous brands including Chanel, Toyota, and the Italian fashion company Benetton. Working for Benetton from 1982 to the year 2000, he became a world renowned and incredibly successful “professional provocateur”, who took risks, provoked dialogue, and brought a social conscience into advertising/ by using images of AIDS patients, war, and prisoners on death row. In 2015 he published a book titled More Than Fifty Years Of Magnificent Failures.
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