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Dan Peña - Movie Bonus: Trophy Room

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Inside Dan Peña's Trophy Room

In this bonus clip from The $50 Billion Man, Dan Peña takes Brian Rose room by room through Guthrie Castle, telling the stories behind his photos, memorabilia, hunting trophies and press cuttings.

Brian learns something new about Dan on every visit, and this one is no different. They see the wall of golf pros Dan worked with in his golfing days, a collection of hats and a hall dedicated to Great Western Resources, the company Dan grew to $450 million in eight years. There is also a wall of framed newspaper articles about Dan, most of them negative. Asked why he keeps the unflattering headlines, he explains that high-performance people do not care what others think of them.

The hunting room brings out Dan’s wildest stories, and why he eventually gave up killing animals for good. The tour ends in his office, where he holds meetings and sees QLA attendees one to one. They talk about his childhood, his love of frogs, Brian’s own time at the castle seminars and what a typical day looks like for Dan. As he puts it, “The road to success is always under construction.”

Also in the conversation:

  • Dan’s ambitions to do the world’s highest bungee jump and climb Everest
  • Being a golf course “rebel”
  • How boredom led to his adventures
  • The castle chapel
  • His Quantum Leap Advantage (QLA) seminars

This clip is part of the bonus material for The $50 Billion Man. Watch the full film.

“The road to success is always under construction.”

In short: Dan Peña gives Brian Rose a tour of Guthrie Castle in Scotland in 2016, from the hallway of newspaper clippings to his trophy room, chapel and office, in this bonus clip from The $50 Billion Man. Along the way he tells the stories behind the memorabilia: his oil and coal company Great Western Resources, taking an option public in London, golf, bungee jumping, big-game hunting and the lessons he says shaped him.

Each room prompts a story. Dan explains how Great Western Resources went public on his 39th birthday in 1984, how he first came to Britain, why he swears by success fees for deal advisers, and why he keeps newspaper headlines on the wall that are not flattering to him.

Later in the tour he talks about his upbringing, his mother’s influence, his faith and charitable giving, and the day Brian came to see him in the office during a seminar. Dan describes the interview as part of how he thinks about accountability, honesty and the habits that carry people past their old defaults.

Key takeaways

  • Litigation is a business tool. Dan says people try to drown you in the process and in fear, and that learning not to take litigation personally never stopped him pursuing an opportunity.
  • Success fees keep deals moving. Having failed once in Britain and owing advisers about 500,000 pounds in fees, Dan says he moved to paying lawyers and accountants only when a deal closes, which he credits with stopping deals being killed on technicalities.
  • Show your failures too. He keeps unflattering headlines on his walls because, he says, high performers fail all the time and the road to success is never finished.
  • Do not follow your comfort. He tells young mentees to finish high school, and says the group attending his seminar has shifted from 35 to 50 years old to roughly 15 to 30.
  • Connect the dots by acting. Dan says information alone is not enough: the dots only connect when you act, which is why he says engineers often do well once they grasp the process.
  • Speed comes from a team. He says the record for a deal he has seen is 99 days from idea to closing, and that one healthcare acquisition was agreed in 72 hours during a seminar.

Great Western Resources and the move to London

Pointing to the Great Western memorabilia, Dan says the company was a near fully integrated petroleum business, with refining, offshore drilling and 22 coal mines in Tennessee and Kentucky. He says he started it by selling jet fuel to the US government, marrying idle refinery capacity with a federal auction, and made about $50 million in revenue with one employee. He had previously traded oil on Wall Street and saw the sector as the new frontier.

He then describes taking an option public on the London Stock Exchange, which he says was a first, followed by a similar move in Amsterdam before the rules were closed. He calls his younger self the “ugly American” and recalls a failed roll-up in 1981 that left him owing about 500,000 pounds in fees, which taught him about success fees.

Newspaper clippings, litigation and the golf course

Dan explains that many of the headlines on his walls are unflattering, including the court case over the golf course he built at Guthrie. He says he won, and that he keeps them up because they show students that not everything is rosy.

He says he lost interest in dealmaking once it became easy, then turned to extreme challenges: bungee jumping in New Zealand at 68, hang gliding, and a run of big-game hunting trips in Africa, Australia, Argentina and Canada. He describes a moment in Australia, when he lowered his rifle after looking a buffalo in the eye, as the turning point that ended his hunting.

Chapel, faith, family and giving

The tour passes a former schoolhouse that Dan says was consecrated as a Catholic chapel. He says he believes in God, says his prayers and believes in karma, and that he and his wife Sally give a lot to charity without writing it off against tax. He recalls Bunker Hunt telling him that if you are worrying about paying taxes you are not making enough money.

Dan describes his mother, who came from Mexico with her mother in the late 1920s, as a deliberate influence on his self-esteem: she never put him down and had him take ballroom dancing, tennis and golf lessons, and played classical music, which he says helped prepare him for a different life. He adds that moving away from East Los Angeles after a serious childhood incident changed his path.

The office, the frogs and the 99-day record

In his office Dan recalls the night Brian came to see him during a seminar, with notes, and the slide of connected dots that Dan says made Brian realise information only works if you act on it. He explains his frog collection: you have to kiss a lot of frogs hoping one becomes a prince.

Dan says people cry, break up partnerships and change direction in that room, and that his intake forms ask people to name the high point in their life and in their parents’ lives. He ends on the 99-day deal record and the 72-hour healthcare deal, which he says shows how fast a focused team can work today.

Who is Dan Peña?

Dan Peña is an American businessman and mentor who has lived at Guthrie Castle in Scotland since 1984. He describes taking Great Western Resources public in London and now runs the Quantum Leap Advantage (QLA) mentoring programme from the castle. This tour is part of the bonus material for The $50 Billion Man. You can watch the full film for free.

Frequently asked questions

What is the Trophy Room in Dan Peña's castle?

It is the part of Guthrie Castle where Dan keeps his golf memorabilia, Great Western Resources mementos, newspaper clippings and the trophies from his hunting years, which he shows Brian Rose in this tour.

What was Great Western Resources?

Dan Peña described it as a near fully integrated petroleum company with refining, offshore drilling and 22 coal mines, which went public in 1984 on his 39th birthday.

What are success fees, according to Dan Peña?

Dan said success fees mean paying lawyers and accountants only when a deal closes. He says they stopped advisers killing deals and are a core part of the QLA model, similar to private equity practice.

Why did Dan Peña stop big-game hunting?

Dan said it became too easy and he lost the adrenaline, and that a moment in Australia where he could not bring himself to shoot a buffalo was the turning point.

Why does Dan keep unflattering headlines on his walls?

He said they are part of his life and show students that high performers fail often and that the road to success is always under construction.

Where was this tour filmed?

It was filmed at Guthrie Castle in Scotland in 2016, as bonus material for the film The $50 Billion Man.

Chapters

0:00 | Touring the castle hallway
2:15 | Golf memorabilia and the bungee jump
6:06 | Great Western Resources memorabilia
7:05 | From Wall Street to the oil business
10:17 | Coal in Kentucky and litigation as a business tool
13:28 | Taking an option public in London
15:07 | Success fees and the QLA model
18:25 | The golf course court case
19:56 | Why unflattering headlines stay on the wall
21:50 | A younger seminar audience
24:01 | Bored with money: big-game hunting
35:18 | The chapel and faith
39:50 | Charity and taxes
42:04 | The office and Brian’s seminar moment
45:10 | His mother and why love is not enough
50:02 | Why Dan collects frogs
52:14 | Connecting the dots by taking action
56:31 | What happens in the office
1:02:31 | The 99-day deal record

Downloads

Full transcript: Dan Peña on London Real

0:02 Brian Rose: So now I’d love to see your hallway with all of the newspaper clippings in the history.

0:14 Dan Pena: Great, let’s go. Right here is where the house used to end before they joined it. This house was built in the 1800s and then it was joined together in the middle 1800s. From here, there used to be like a, well you can actually, this used to be a wall. And that’s our wine cellar there, that big door.

0:54 And the reason why the construction, we’ll just step here a second. The reason why the construction is different, because in the 1800s, because they learned how to conserve heat, they made the room smaller. And before, they were grandiose and they were a son of a gun to heat. So when they built this part of the castle, it was smaller and here they were using cement. And that’s why the rooms are much smaller in this part of the castle. And this used to be our children’s rooms up here.

1:29 And this was the children’s kitchen because the children didn’t eat with the parents. And so that the, in fact, you can see some of the little furniture that the kids had when they were growing up. And, but in that generation, kids were seen, not heard. Which is very much like I liked myself. And then the castle ended here. Okay. And then this was added on here, this room, and we’re about to walk in the, and it was again, smaller rooms and some of the memorabilia here, because I used to be a, I don’t know about a great golfer, but I used to be a pretty good golfer.

2:22 And these are various people that taught me golf, some of the great pros, and some of the tournaments I played. These are the most fun tournaments I’ve had. I’ve got a genuine more and the, I collect golf hats and I collect, I’ve only kept a few trophies. This is a trophy that was close to my heart because I won at LSU. And then the, this is where I taught the kids how to, not here, but how to play golf. And then these are some of the things that I’ve been given over the years.

3:01 Brian Rose: Tell me about this picture here, because I’ve heard about what happened here. Who’s, this must be your son who’s jumping off here.

3:09 Dan Pena: Now it’s me a couple years ago. We’re in New Zealand and we’re on a cruise and we stop at a port and I’m walking down the street and I see these posters. And I said, oh, a bungee jumping. I’ve never done it. It’s one of the things I want to do. And Sally has bungee jumped. And I said, where is that? And so Sally spins around and says, points at the mountain top over here. I said, you mean if we’re here?

3:32 She was, oh, I’m doing this right away. So I go into the office and I try to sign up and it’s too late in the day to sign up. And so I had to fill out a form. And I believe in being 100% honest, but if I filled out the form 100% honest, they wouldn’t let me jump. Hip and all the things that I’ve got, bionic shoulder, hip, knees, correct.

3:52 And so I filled it out the next day, but I had recently pulled an Achilles tendon. So I’m kind of limping. So we get to the base of the thing. There’s 40 mile an hour winds, gusting to 60. And there’s young guys like you. Hey, man, when that fucking wind dies down, I’m going to jump this motherfucker. So I wait about an hour and nobody’s jumped.

4:17 So I just push the kids aside. I go up and I go up there and I sell jump. So they kind of look at me and I said, okay. So I jumped. We have it. I think it’s on YouTube. Moving picture. I jump. If I’d read what bungee jumping can do to somebody my age, could knock your cataracts out and a bunch of other things.

4:39 And when I came back, the kids are still, hey, hey, old man. Hey, dude, how was it with the wind? So I’m all fired up. So then I decided I got to do something else. So on the upper mountain, they had hang gliding, which I’ve done once before, 20 or 30 years before, almost killed myself.

4:57 I said, I’ll do that. So I get up there and I did that. That’s also on YouTube. And the and I come down now and the kids are still waiting for the wind to die down to bungee jump. That’s life, kids. You’re still waiting because down deep inside, you’ve got no balls. You’re a fucking cowards.

5:21 And I was 68 when I did that. A lot of fun, a lot of fun. But my goal is I want to go in the highest bungee in the world, which is about three or four times farther than that. And but I got to get my other knee fixed. And the reason I’m getting my knees replaced is I want to climb Kilimanjaro and I’d like to climb Everest before I die.

5:50 And what are you waiting for? Maybe you can ask your mama. Cunts. Come this way.

5:59 Brian Rose: Show me the wall. OK.

6:01 OK, let’s let’s get those guys in here. OK, and I’m going to close this. OK, good. So OK. Now, this GW. What is all of this?

6:11 Dan Pena: This is most of what you all of it is G Great Western Resource memorabilia. This was our quest.

6:17 Brian Rose: And for people that don’t know what is and this is was this the public sale offer?

6:22 Dan Pena: Yeah, that was a public offer when we went public.

6:26 Brian Rose: Great Western Resources. OK, you’re selling common stock.

6:29 Dan Pena: Correct.

6:30 Brian Rose: And what year was this?

6:32 Dan Pena: 1984 on my 39th birthday.

6:35 Brian Rose: OK, 39th birthday. And for people that don’t know, what was Great Western?

6:42 Dan Pena: Great Western was a fully integrated, except for gas stations, a fully integrated petroleum company involved in refining, drilling offshore offshore rig there onshore in South America in the United States.

7:02 And we were public on the London Stock Exchange. We were also in the coal business. We were the 7th, 16th or 17th largest independent coal producer. We had 22 coal mines in Tennessee and Kentucky.

7:14 Brian Rose: Last night you were telling the story that you went to Wall Street and you were killing on Wall Street and you heard about these guys making money with oil.

7:23 Was that how you got into the oil business? Because there was so much money there?

7:28 Dan Pena: That’s where the action was. Well, no, no. I saw people making three million dollars a day trading wet barrels.

7:35 And the guys had about minus five IQs.

7:38 Brian Rose: Oil arbitrage.

7:40 Dan Pena: Correct.

7:41 Brian Rose: OK, so it was Texas oil.

7:43 Dan Pena: Yeah. And we were trading. Wild West.

7:46 Yeah, we were trading Louisiana sweet for West Texas Intermediate. And it was at the beginning. This is in the Chicago Board of Option. It just opened up. And then they were making it. The spreads were 15 to 30 percent on the arbitrage. 15 to 30 percent. I mean, you didn’t have to be an MIT engineer to figure out a lot of fucking money.

8:10 And then when you saw guys that couldn’t even speak English wearing bowling shirts to work so they didn’t have to go home and change when they went bowling that night. I said, fuck, I got I got to get out of that place, which at that time was Bear Stearns.

8:25 Brian Rose: He left Bear Stearns and went head first into oil.

8:28 Dan Pena: Yeah. And I went to work for one of our clients and we built up a 50 million dollar company in a little less than three years.

8:35 And and then Maggie Thatcher was saving Great Britain from bankruptcy and closing down coal mines and unions, et cetera. And a guy named Bob Dyke, who had been called Dry Hole Dyke before that, because he drilled 88 dry holes in the North Sea. His 89th well was he founded the North Sea and the the taxing taxation on the North Sea oil save Britain from bankruptcy. And so Britain Britain was saved. And then I put together my first dream team with Dry Hole Dyke on it.

9:17 Brian Rose: OK. And that became Great Western.

9:19 Dan Pena: No, that was Great Western Energy, which became Great Western Resources because I wanted to be an international natural resource company.

9:26 Brian Rose: OK. And this is the company where you turned the four hundred dollars a day.

9:30 Dan Pena: Four hundred and fifty eight hundred bucks into four hundred and fifty million million. And I did some other pretty outrageous things. I turned sixty thousand dollars into sixty five million ninety nine days. And I had some other pretty interesting trades. But I pulled the trigger.

9:49 Brian Rose: Right. I mean, you were rolling you were rolling companies up with Great Western.

9:54 Dan Pena: Correct.

9:55 Brian Rose: How many acquisitions did you make?

9:57 Dan Pena: We made twenty two in a row. And then the. But we started the oil drop from forty dollars a barrel then to six dollars a barrel. So by the time the ink dried, I was already underwater pun intended underwater for the acquisition.

10:13 But I kept on swinging at the plate, kept swinging at the plate.

10:16 Brian Rose: And you were into coal, too. Is this your family down here?

10:19 Dan Pena: Yeah, that’s correct.

10:20 Brian Rose: Didn’t you have lawsuits in Kentucky?

10:22 Dan Pena: Correct. Yeah. That’s Hazard County, Kentucky.

10:24 Brian Rose: Like Dukes and Hazard.

10:26 Dan Pena: That’s exactly right. And the and every hauler, which was like a little valley, had a moonshine still. Every hauler and everybody was inbred with everybody else. And so my rule for nepotism, which they didn’t know what that meant.

10:41 And one of my senior guys says, do you realize your assistance? Your secretary has twenty two cousins living working here and everybody. Well, not everybody, but almost everybody intermarried. And that’s just the way it was. You couldn’t, you know, you’d have to go up to some big city to find somebody else.

11:00 So it’s easier just to marry your second cousin.

11:03 Brian Rose: Would you learn about doing business in Kentucky? Did you like it?

11:07 Dan Pena: I loved it. I loved it. The big margins and we had contracts with the government and which is was the basis of Great Western because I founded Great Western by doing contracts with the government, selling them jet fuel.

11:21 And I did fifty million dollars and five fifty million five hundred and forty thousand dollars in revenue with one employee, me, just a least back machine and a phone and putting together. I saw that refineries were operating at only 40 percent capacity. I realized the federal government was putting up the auction jet fuel. So I married the two. And this is pre Internet. And and I did 50 million. And then I use that money to create what I founded the expanded Great Western into into the UK.

12:00 And I realized that Britain was much more favorable towards small independent exploration companies because they just founded the North Sea.

12:09 Brian Rose: Whereas the new to the oil game.

12:11 Dan Pena: Yeah. Whereas the guys in New York, it was old hat.

12:15 Brian Rose: OK. OK. So go to where that you’re always going to the new frontier.

12:19 Dan Pena: Correct. Right.

12:20 Brian Rose: Now you once said in my QLA seminar that litigation is a business tool.

12:24 Dan Pena: Correct.

12:25 Brian Rose: And you had some litigation correct in Kentucky. And you had to go through the court case and show up in the suit and everything. Takeaways from that.

12:34 Dan Pena: Well, well, that’s right. Yeah. Well, now the takeaway is that people try to drown you in the process and they try to drown you in the fear and fears, false expectations, appearing real.

12:46 And litigation is just a business tool. And take it personally. No. And if you don’t learn how to litigate, you’re going to get fucked. You’re just that’s just the long and the short of it. But you raised your parents say, oh, don’t use lawyers. Don’t do this. Don’t do that.

13:01 And all that resonates back in your little P brain someplace. So when it comes down to you versus having a big opportunity, you hesitate because of the litigation. And that never stopped me. That never stopped me. And it stood me but it’s dead.

13:21 Brian Rose: Show me this piece down here where it looks like a young Dampania on the stock exchange here in London.

13:29 Is this you with the bowler hat?

13:31 Dan Pena: Yep. I used to wear a bowler and carry a Brawley.

13:34 Brian Rose: Is this you taking the piss out of Brits?

13:36 Dan Pena: Yes.

13:36 Brian Rose: Or is this you assimilating with the Brits?

13:38 Dan Pena: No, no, no, no. This is how I used to dress. And that’s my first 10 million pounds I pulled out of the city.

13:43 Brian Rose: That there? That check. And you got the cigar.

13:45 Dan Pena: Yep.

13:46 Brian Rose: That’s a big smile there.

13:47 Dan Pena: I was happy. 10 million pounds. That was about 20 million bucks.

13:50 Brian Rose: Was this after the option? You took that?

13:53 Dan Pena: Correct. Okay. I took the option public. And I took and this is Dry Hole Dyke, founder of the North Sea. Okay.

14:00 And there’s a London Stock Exchange. And there I was on the floor of the London Stock Exchange. And then I took it. I was the first person to ever take an option public. You used to have to own things. You can’t just take an option.

14:12 But then before they changed the rule, then I went to Amsterdam and did the same thing on the Amsterdam Stock Exchange. So we took an option public there. And then they closed that loophole. You can’t take options public anymore. But it was a great deal. So I took something public I didn’t own. And then…

14:33 Brian Rose: Was it your arrival to London?

14:35 Dan Pena: Yeah.

14:35 Brian Rose: Then they knew who you were.

14:37 Dan Pena: Yep. Yep. Okay. Then they knew. And the Bank of England and everybody in their dog knew who I was.

14:44 Brian Rose: Did they like Mr. Payne?

14:45 Dan Pena: No, no, no. I was young, arrogant, brash.

14:47 Brian Rose: You’re the epitome of everything they hate about Americans here.

14:50 Dan Pena: I was the ugly American. I was the ugly American.

14:53 Brian Rose: You’re the ugly American 10X, 100X, right?

14:55 Dan Pena: 100X, correct. But the first time I came to Britain in 1981, my idea of my roll up failed. I had a 13 company roll up failed. And…

15:04 Brian Rose: Dan Payne, you failed.

15:06 Dan Pena: I failed. I have failed a few times, but not many. So I failed. And the guys that I brought with me to go public, we had incurred about 500,000 pounds in fees. And the other guy said, Danny, you brought us here. I mean, we’re not paying this shit.

15:23 And so I wanted to pay him for the 500,000 pounds. And that’s when I discovered success fees. Right. I had to come up with 500,000 pounds, which was about a million dollars at that time, that I didn’t have.

15:33 Brian Rose: Right. And so… So all the intellectual property in QLA is based on your experience.

15:38 Dan Pena: Correct.

15:38 Brian Rose: So now you teach us, or the people that are doing roll ups, to set up the deals with success fees.

15:43 Dan Pena: Correct.

15:44 Brian Rose: So you don’t pay all the accountants and the lawyers and everybody.

15:47 Dan Pena: Unless you do a deal.

15:48 Brian Rose: Right. Which also motivates them.

15:50 Dan Pena: Correct. And everyone said you can’t do it.

15:52 Brian Rose: But you did it.

15:53 Dan Pena: Yes.

15:54 Brian Rose: And you continue to do it.

15:56 Dan Pena: Correct. And since I generated or initiated, because I didn’t invent it, initiated success fees, I’ve never had a deal killed by a lawyer or an accountant. Because if they kill them, they don’t get paid. They figure out some fucking way by Allah, Buddha or God to come up with a reason why it’s okay.

16:19 Now they will argue something different. But all I’m telling you is what my experience is. Now, it’s not a new model. It’s really the private equity model. KKR, Blackstone, Carlyle have been using success fees for 50, 60 years. Because a private equity firm will come to a PWC or an E&Y and they’ll say, okay, we’re going to do this, this and that. And we’ll pay you when the deal closes in finances.

16:45 And if it fails, then they roll that failed fee into the next deal. And if it fails in the next deal. But now, private equity firms and the big four accounting firms normally have a three deal cap. You can only fail three times and then you got to pay up. But without success fees, QLA is not possible because the young kids that are starting these dealings don’t have the money to pay the guys.

17:08 Brian Rose: Right. And again, the dream team scenario is something you created to create Great Western.

17:14 Dan Pena: Correct.

17:14 Brian Rose: Okay. Which is finding experts in their field, putting them together. The sum is greater than the parts.

17:19 Dan Pena: Correct. And you sell the team and the idea together because you just coming up with the idea, it’s harder to get the finance.

17:26 And in the oil business, now I know a lot about the oil business, but back in those days, I didn’t know what you could put on the head of a pencil. I didn’t know anything.

17:35 Brian Rose: Because you were new, but that didn’t stop.

17:37 Dan Pena: No, no, it didn’t stop me. In fact, the other two co-founders who had 10 percent, I had 80 percent. One was a transaction lawyer and one was a CPA from then Cooper’s and Liburn. And they didn’t know anything about the oil business either.

17:49 Now, I’m forever more called an oil man, which I do know a lot about the oil business, but I mean, it’s 30 plus years later. And I’ve done, you know, a lot, a lot of oil transactions. But now I’ve done a lot, a lot of other transactions as well. But dry hole dyke, God rest his soul, who’s now the grand old man, father of the North Sea. But forever more to me, he’ll be dry hole dyke because he drilled 88 dry holes. And then he was honored by the queen and he got all the due recognition that he should have.

18:24 Brian Rose: Can you show me a few other things?

18:27 Dan Pena: Yeah, we, this is, we had a company that was a 162nd and 194th fastest growing company, according to Ink Magazine, back in these years. And we got awards. Now it’s in 5000. They added 4500 more. But I mean, in this company, I merged with another one of my companies and we took it public.

18:51 Dan Pena: These are just these are these are things put together about my seminars in the old days. These are articles.

18:57 Brian Rose: So this is you when you bought Guthrie and you you were they didn’t want you to put the golf course.

19:03 Dan Pena: No, no, I had to go to court and get what they call retrospective permission, which I didn’t even know what that word meant. Were they allowed me to because they I built I was building the golf course and they came in the court said that they wanted me to golf course rebel is to be brought to heel.

19:19 Brian Rose: That’s you.

19:20 Dan Pena: That’s me. That’s me. But I wasn’t brought to you. But they they wanted me to plow the golf course under. I said, fuck you. I’m not doing that. And so we went to court and I won.

19:30 And so we finished the golf course and we’re there legally. But I put it on my land. I cut my trees down. I moved my dirt. I did it with my people. My tractors live.

19:44 I didn’t. I really didn’t. I still don’t understand why I have to get permission from the local government. But I have. But I have it now. But it didn’t make sense to me.

19:52 Brian Rose: A lot of these headlines on these walls aren’t flattering to you. Now, why do you put them up?

19:59 Dan Pena: Because I don’t give a shit. And it’s part of my life. It’s who I am. And one of the things that high performance people do. And I mean, Donald Trump is doing this in spades now is we don’t care what other people think.

20:14 We’re not here to be liked. And it’s a good example to the kids seminar kids recently in the last 20 years. They come through and see that not everything is rosy. They’re speed bumps. The road to success is always under construction. And unless you learn that if you’re just going to do things that people like or you’re just going to do things to make people happy, you’re never going to anything fucking done.

20:37 And high performance people fail all the time. All the time. But they keep swinging at the plate. And people only remember them for the big wins. Yeah. I mean, and I’ve had a you know, you can hardly find my failures on Google.

20:48 I still don’t understand that. You can’t hardly find even on page 10 2030. I mean, oh, yeah, he fucked that up back in 1993. And but the things that I’m remembered for, I guess, are my successes. And I’ve had a lot of them. But and I have made non internet non Zuckerberg money. I made a lot of money. But even on the internet, I’ve made 100 million. I don’t consider that a lot of money.

21:16 But it’s certainly not billions like some of these fucking kids have made. And I’m sure on the list of the top internet deals ever done. I mean, I don’t even know where 100 million is long if it’s even on the list. I mean, it’s it’s so far down out of the side of these billions that these kids do. But that’s a great thing. And the world’s continuing to change. My demographic at the seminar 10 years ago used to be 35 to 50.

21:43 Now it’s 15 to 30, 15 to 30. And the kids mostly pay for it with the internet. Internet money. I have a 13. Well, he’s not 13 now. A 13 year old kid who made 100 grand on the internet his 13th year. His parents thought he was doing drugs.

22:04 He and his partner just turned down a year ago, 20 million for 5% of their company turned down 20 million do offices. And they’re 22 and 23 respectively now. 22 and 23.

22:19 Brian Rose: So your demographic’s dropping.

22:22 Dan Pena: Oh, I mean, it’s unbelievable. The kids and they come in. I have kids that want to drop out of high school. 14, 15, 16. I tell them, no, finish high school.

22:36 You don’t have to finish college. Finish high school. One of my superstars to make his home schools. That’s right. That’s how you say it.

22:46 He came to me when he was 16, 17 and his mom said, you know, you got to finish high school. So he went online, found a place that he could finish high school. Finish high school just to make his mother happy. But I mean, he’s knocking it over the park. I mean, we have a lot of these kids and they do, kids do stupid things. I mean, some of the shit that they write me about.

23:14 They tell me, and I don’t want the pictures and shit. I mean, you know, the kinds of parties that go on and it’s like debauchery. It’s like the goddamn Romans and the Greeks. And they send them to me. What do you think of that? Is that high performance? The guy’s getting, you know, having sex with five different girls and two guys and a donkey or some shit.

23:36 And then once in a while I’ll say, I won’t send it to my wife because she doesn’t want to be connected. But I’ll call her over to my office and say, you got to see this. You got to see this before I delete it. She comes, Jesus, who sent you that? And I say, oh, quick, delete it, delete it, delete it.

23:52 Brian Rose: Well, what do they say about these pictures? What is this phase in your life? So you had grown tired of golf.

24:00 Dan Pena: No, I had made a lot of money and I was bored. It was easy to do deals

24:04 Brian Rose: and tired of making money.

24:06 Dan Pena: Yeah, I got tired. It was easy. And people ask me all the time when I was at Oxford a few months ago, the kids.

24:14 And I could talk a whole day about the kids at Oxford. And I was pleased to be there and be asked. But one of the questions I was asked is, Mr. Penny, why exactly did you stop doing it? And I said, it’s because it was easy and it wasn’t any fun anymore, which is true. And so they all look at me kind of crazy. But then I got bored and I started doing crazy things.

24:41 Then I got into real big game.

24:44 Brian Rose: How old is that guy there?

24:46 Dan Pena: That’s 1987 or eight.

24:48 Brian Rose: That guy is a lot scarier looking than the guy in the Brawley over there.

24:55 Dan Pena: Ten years later or so. And then I got to be a big game hunter. And then that got boring and I’ll tell you about it. But here I am in Australia and that’s about 30 meters.

25:10 And my guide who had the camera was standing about here. And I told him, I’ve got a 306 up to my shoulder. And I said, I don’t want to shoot him. This was kind of the turning point of my Honeycra. Well, Dan, we better do something because he’s going to charge. And the picture doesn’t show. But he goes just like in the movies. They go like this.

25:33 Brian Rose: And so why didn’t you want to shoot him?

25:36 Dan Pena: Because I just looked in his eyes and I felt sorry for him.

25:40 So then we climbed up. He said, well, we got to climb. So I climb. There’s a tree over here. I climbed up the tree and the guy climbed up the tree. And so then he kind of snorted around and he went back to the pack of other bulls.

25:53 And then he kind of he clipped a couple of the younger bulls, as if to say, this is how that’s fucking done, kid. This is how. But I couldn’t shoot him. I just couldn’t get had enough. Yeah, no, I had a few more after that. But that was the beginning of the end of me killing animals that you know, but I’m a really I’m not a world class shot, but I’m almost world class shot at a rifle at three to 500 meters. I can fucking knock an apple off your head.

26:20 Brian Rose: You used to shoot right here on the correct, right?

26:22 Dan Pena: I just stopped the cars from coming through. Correct.

26:24 Brian Rose: So you didn’t shoot people.

26:26 Dan Pena: That’s correct. I had my own 200 meter shooting range here.

26:28 And so then I went to pistols pistol and because you got to get close, you know, I got to get 20 meters, 30 meters. And then I went to knives where you got to jump on them with a big fucking knife. And we’ll show you some pictures in here. Okay. Okay. Now, this is This is in Argentina, where I did instinct shooting. Now, these are like what we would call mountain lions. Instinct shooting is you go into a dark cave with no lights, and you listen, and your instincts are supposed to tell you where they are. And so you listen for a noise or breath or whatever. And you shoot it.

27:07 Brian Rose: And serious.

27:08 Dan Pena: Yeah, I’m serious.

27:09 Brian Rose: It doesn’t kill you.

27:10 Dan Pena: Yeah, a lot of people get hurt.

27:13 Brian Rose: Don’t shoot anybody else.

27:14 Dan Pena: No, no, you’re going alone.

27:16 Brian Rose: Okay. And so instinct shooting.

27:18 Dan Pena: Yeah, these are two. I got instinct shooting. And then I tried to hunt like in the movies. They say you can hunt from horseback. That’s all horseshit. You can’t hit anything. You can’t hit anything. And then here’s a 600 pound wild boar that I killed with a knife. And he also ripped my side open.

27:38 Brian Rose: How do you kill wild boar with a knife?

27:41 Dan Pena: You jump on him and you stab him as many times as quickly as you can, hoping that he doesn’t get you with a tusk. Those tusks are nasty. Correct. Well, we have some tests in here. And then and then here’s a Oh, this is a island off northern Australia. And by the way, crocodile Dundee was a real guy. His name was Barry Lee’s. And that’s him right there. A picture he’s dead now, because he got shot it out with the the local constabulary.

28:12 That guard aborigine land. But we were hunting bang tang off an island of northern Australia off a Darwin. And so this was a little before I that guy stood me down that big buffalo. And then I also used to be a big game fisher guy fisherman. I used to go on fishing pitch. And this is a you can’t really see it. But it’s me over a wild boar. And all the blood on that picture is the boar’s blood.

28:40 But the dogs you hunt with wild wild dogs. So you got 10 or 12 dogs that are slowing the boar down, hanging onto its skin. And then you leap on him and stab him.

28:53 Brian Rose: Yeah, you stabbed him to death.

28:55 Dan Pena: Yeah, no gun there. No, no gun there. No gun.

28:59 Brian Rose: That’s pretty extreme.

29:00 Dan Pena: And then you’ll show you exactly more about it in here. That same boar. Yeah, same boar. The dogs. Those are the main tusks.

29:10 Brian Rose: Did you get the rush you were looking for?

29:13 Dan Pena: Oh, yeah. That boar.

29:15 Dan Pena: Yeah, you know, I got I got a rush because I fell and slipped and cow shit. And so I was on my back when the boar turned around and charged me. I would have rather been standing up but I wasn’t. I was on the ground. And the fat fucker 600 pounds I moved like, like he was he was a superhero. He all of a sudden he turned around, he was coming my way. And then the dogs jumped on him, slowed him down. And these are his main tusks, his little ones. And that’s him.

29:46 Hanging. And the hacienda that I hunted on the Argentine family said, we never saw anybody do that. We heard about it, but we never had anybody that crazy. That did go after that big of a bore. No, no. Yeah. Yeah. With a knife with a knife. And then I tried to hunt a wild goat from horseback. I told you I couldn’t do that. So I actually wound up shooting that wild goat standing on the ground because I couldn’t. He was moving too fast. And this is a this is a bottle of 60 year old Macallum malt whiskey that I bought an auction a few days after my daughter was born in 1986.

30:30 That we’re going to drink at a wedding. And I paid I believe 10,000 pounds in that bottle in auction.

30:38 Brian Rose: What’s the story with the bear? We talked a little bit about the bear there.

30:44 Dan Pena: Well, this is a gift that I got from some seminar guys. The for the guy that has everything a real live headdress. But this bear I shot slowed him down and on the border between Alaska and the upper north territory in Canada and and slowed him down. And then when he was he was still alive. But then I jumped on him with a big knife and killed it.

31:11 Brian Rose: Slowed him down with a shot.

31:13 Dan Pena: No, no. And I shot more than one. I probably hit him three or four times. But from about 100 meters and 40 meters. And then ultimately what they do is they say this is bullshit. What are we running for? They fucking turn around. You say you want him to run his and get tired. That’s the game. And then when you jump on him, so at least, you know, it’s 50, 50, 50. But I mean, both he and the what in the buffalo that ran over me, which is a good story. I’ll tell that in a minute. He was still pretty feisty.

31:52 Brian Rose: And you stabbed him.

31:54 Dan Pena: No, no, no, no, no, no. He fell down. And you want to you want to jump on him from the back, not the front. Because in the front, I mean, they can do a lot of fucking damage with those claws.

32:09 Brian Rose: Yeah. All right. And so was this after you had killed the boar? So will you?

32:15 Dan Pena: Yeah, no, this was about a few months after I went on a shoot up in northern Canada. And but I was getting towards the end. Most of these other things I killed in Africa. And this is a kadoo that Ernest Hemingway,

32:31 The gray ghost of Africa. It took me three days to track him. This is behind there is a sita tunga. It’s a world class sita tunga. They live in the water and they swim. And sometimes you go looking for them for years and never have one or see one. But I was able to get one. And you hunt from little dugout canoes. And then hunting from little canoe. That’s bullshit, too, because first time you fire one shot, the canoe is rocking.

33:01 Okay, but I learned all the shit the hard way. I mean, so all the shit in the movies is bullshit.

33:08 Brian Rose: But so you finally lost the taste for it. Yeah, is that common among big game hunters?

33:14 Dan Pena: I don’t know. I can only speak for myself. But it got too easy. You know, plus, I’m not afraid. Then when you lose your fear, you lose your adrenaline.

33:24 Brian Rose: Okay. And then you just didn’t want to kill that animal.

33:28 Dan Pena: No, you just had enough.

33:30 Brian Rose: Yeah, can you explain why that happened?

33:33 Dan Pena: Don’t know. I could kill people. I’m no, I’m, I could, you know, I have no hesitation whatsoever about that. But animals, I, you know, I have a big, I don’t know, love for them or something.

33:48 But not people, maybe 20 or 30. I don’t, I don’t see people lie, cheat, steal, disappoint. Yeah, they’re hypocrites. You know, they tell you what they think you want to hear. Now, I don’t fall into that category. And like the guys during the seminar, where I came from, if you said you were going to fuck somebody up, you fucked them up. I mean, you didn’t talk about it and write them a fucking email. And I mean, that’s not, that’s not to the guys I knew were like anything like that. It were hard ass. And today it’s, we have a guy, when we go to the Hall of Fame, his lifetime goal now, because he’s got fucking tons of money. The only thing he wants to do now is be in a bar room fight, bar room, everything goes.

34:47 And I’ve told him, you’re going to get hurt big time, big fucking time. But that’s what he wants. He’s a little internet geek. You know, I mean, somebody’s going to rip his fucking head off and shit down his neck. They’re going to rip his arm off and beat him to death with his own fucking arm. That’s what’s going to happen. That, that’s, he’ll feel fulfilled. You’ll be fulfilled, but you’ll be dead.

35:16 Dan Pena: That’s what it’s coming to the, yeah.

35:19 Brian Rose: Show me the chapel. Okay. Now, was this chapel always in here?

35:23 Dan Pena: This used to be a school, the school house. Oh, school house, school house. Because they, they, you, um, and this is where the breakout room was for when they were in there working. Uh, and so they used to teach school in here. And there’s a bell out there, but we had it consecrated by the Catholic church. This is the only consecrated chapel for

35:46 Catholic mass in all of Scotland. And my buddy, father, John, he cut a deal with a local Bishop to have it consecrated. So then we turned it into a chapel. We’ve had weddings in here, Sal and I renewed our vows one time in here. And this is, uh, a famous artist. I personally decorated everything else in here except for that the cross that father John had made for me in, in, in Rome.

36:15 Brian Rose: Uh, is Dampania a religious man?

36:17 Dan Pena: No, well, no, uh, I believe in God. I say my prayers every night. Um, and, um, but, um, but I believe in karma and I believe that people, the fuck people around ultimately get fucked around.

36:30 Brian Rose: You do believe in that.

36:32 Dan Pena: Yeah. Yeah. Yeah.

36:33 Brian Rose: Is that something from your parents or is that just something

36:38 Dan Pena: I’ve been around a long time? I mean, I’ve seen a lot of stuff. Um, and, um, I believe what’s happening in the election, not to make this a political thing to, uh, Mrs. Clinton is the karma for what, uh, has gone on for 35, 40 years. Now I’ve met, uh, as you pointed out, I think last night, four presidents, five secretaries of state, and then princes and kings and shit like that.

37:08 Um, and, uh, the world’s fucked up. I mean, it is unbelievable how fucked up things are now. But, um,

37:16 Brian Rose: and your parents were both Catholic.

37:19 Dan Pena: Correct.

37:20 Brian Rose: Okay. Yeah. They did. Did they raise you up?

37:23 Dan Pena: Yeah, they did. My dad was not a practicing Catholic, but, um, my mother was, uh, but my mother and grandmother were illegal aliens. The swam across the Rio Grande river from Mexico through Texas. Um, and, uh, actually three of my four grandparents are from Mexico. Uh, and one grandparent was from Italy. My mother’s father was from Sicily, from Palermo. Um, and, um, the, and so they thought that, you know, when they came here in the late 1920s, my mother as a little girl with my grandmother, they thought this was the, well, not this, but the United States was the American dream, you know? And so a lot of Hispanics get on my case. Well, how can you above all people? And I said, because it’s all fucked up, you know, you know, uh, a billion dollars of cocaine wasn’t coming across the fucking border, you know, 85, 90 years ago.

38:20 Brian Rose: Yeah, it was different.

38:22 Dan Pena: It’s different. It’s a different world. And so, uh, but I’m sure my mother, God rest her soul was not happy that I’m telling everybody she was an illegal alien, but she was, she got legal along, uh, along with my grandmother. But, um, the, uh, it’s, uh, and we had two kids from the hood in this last hardcore, uh, one who went to a very good school like you, uh, and, uh, had a lie, forged his birth certificate to get a job to be able to save money to pay tuition. Uh, and the, um, and in fact, both of them are well-educated, uh, one’s a PhD, uh, uh, and the, uh, but their road to, uh, fame, if you will, is significantly different than the white kids in that group.

39:13 Brian Rose: Right, right. And a lot of people get, uh, religious and spiritual as they get a little older.

39:20 Dan Pena: Oh, no. Well, I can tell you, just like Steve Jobs, just in case there is a God, I want to make sure he knows I’m around, so I’m going to pay my way in. Okay. I’m no different, but I’ve been doing it. Jobs didn’t get religious as I understand it until he, they told me he had, um, incurable cancer. Then he saw Buddha and, uh, but I, I’ve been, uh, supporting charities for a long, long time. And, um, and Sally and I, since we’ve been together, have been supporting charities a long, long time. And, um, I mean, uh, I told somebody here recently, um, it’s like, uh, we don’t write off our charitable contributions. We don’t take them off our taxable income. We just

40:11 Give the money and, uh, which is not very tax efficient, but we don’t. But Bunker Hunt, the, the famous guy that, uh, cornered the silver market 40 years ago, he told me, and I still remember, he’s, he’s on the hall of influencers, a wall of influencers. He says, Danny, if you’re worrying about paying taxes, you’re not making enough fucking money.

40:31 Brian Rose: You said that during mine.

40:33 Dan Pena: Yeah.

40:33 Brian Rose: Well, I mean, it’s, you know, right? Because they keep on asking about tax this, that, I’m not an expert in that. Just make more money.

40:40 Dan Pena: That’s exactly right. Just make more money.

40:42 Brian Rose: On the last thing, question on the religious front, somebody on YouTube the other day said there’s proof. Dan Pena is a Muslim because you say praise Allah all the time. And since we’re in a house of worship, can you explain the praise Allah, praise Buddha, uh, praise God.

41:00 Dan Pena: I mean, the, uh, I do believe that if there is one, there’s only one. And so I cover all the bases.

41:07 I cover all the bases and I’m not a Muslim. I was raised, born and raised a woman Catholic. And, uh, the, uh, and by the way, some of the best order, uh, management organizational systems on the planet are as follows. The Catholic church, the Marine Corps, the red cross. Um, I’m forgetting the fourth one off. Think of it in a second. Um, the, um, because of their organizational, uh, um, expertise, um, and they’ve lasted to the centuries. Well, I mean, the Catholic church has lasted to the, uh, uh, you know, a couple thousand years. And the truth of the matter is anything that lasts a couple thousand years works at some degree. Okay. Um, okay. Yeah.

42:11 Brian Rose: Show me the office. Okay. This is where the magic happens, right?

42:17 Dan Pena: Uh, this is where I cause stress. Now, right now, because I’m still doing physiotherapy, this is a part of the ice machine that I used to, um, for my leg.

42:32 This is the, uh, I bending with something or other machine. And this is where the physio, uh, works on me. Um, and of course, uh, we have the, uh, the gym. We have two gyms now, uh, next door. And, uh, this is where I do my work from. Uh, and, uh, this is where I stood, I believed. And when I had my, my come to Jesus moment, I believe it was on a Wednesday, uh, on the seminar that maybe started on a Monday. I think third night was my meeting with you.

43:02 And you didn’t want to sit down.

43:04 Brian Rose: I didn’t want you to sit down. I said, no, no, I’d rather stand

43:09 Dan Pena: and you had notes.

43:11 Brian Rose: I had notes

43:12 Dan Pena: because this is usually, uh, people say sit down and this is where you have one on one. Um, and, uh, you went through very, in a very engineer, systematic, uh, about 10, 12 minutes. And, um, and you stopped and then, uh, I said, is that all? And then you said a couple more minutes and then I, I commented. Um, but, um, you took it seriously. Um, not as serious, the most serious that’s ever been through here, but certainly in the top 10% and you went through and, but to your credit or discredit, depending on how you want to look at it, you knew in the back of that engineer brain, Brian, you know, what you were doing right and what you were doing wrong before you fucking ever got here. But I’m the guy that points it out in a, in a, uh, fairly irreverent manner because I’m not interested. Uh, and if I hurt somebody’s feelings, like people say QLA, um, uh, I say as long as it’s moral, ethical, legal, uh, and you’re not hurting anybody’s feelings on purpose. Anything goes. That’s what I say. Uh, the most important part of that is not hurting anybody’s feelings on purpose because unfortunately, uh, you will hurt people’s feelings and mostly the people that you are closest to.

44:40 Brian Rose: Why do you, why will you hurt their feelings?

44:43 Dan Pena: Because you’re going to, well, if you follow it to the nth degree, you’re going to tell them, you know, mom, I’m sorry. I love you dearly. You’re 71 years old, but that ain’t right. You’re fucked up. Yeah. And if that’s the way you’re going to talk to me, I can’t deal with you anymore because these people are holding you back almost by definition because you’re associating them. And like I say, and, uh, when I said the Oxford and I said everybody, unfortunately, love just don’t get the job done. If love got the job done, and I mean, now listen up YouTubers and London realers, et cetera, if fucking love got the job done, why is the world so fucked up? It doesn’t get the job done.

45:26 Brian Rose: Your mother loving you give her the benefit of the doubt. Your mother loving you. So what happened? My mom’s right there.

45:34 Dan Pena: Okay. Well, that picture of her and, um, the, um, and, uh, but the thing she did in addition to love, and you may not remember, but I’m just going to name five things that people say, why do I have so much self-esteem? Uh, and other kids don’t, she never put you down. Okay. She never said no. Okay. She read a book by, uh, Jonah Spock about child rearing, uh, in the reader’s digest, the summary of it. And then she read that book. And that book is the second most sold book behind the Bible of all time. Okay. That number one, in addition to that, um, or part of that, she never put me down. Never let me crawl around.

46:16 Okay. Uh, but now that I didn’t develop my motor skills and that’s why I’m all fucked up on the right side because kinesiologists and guys that do that kind of stuff. That’s why my right side, my shoulder, my collarbone, my hip and my knee, because I never developed the motor skills of being to crawl.

46:33 Brian Rose: How old did she hold you for?

46:35 Dan Pena: I mean, well, the joke and my family, the, the joke and my family, I breastfed till I was 11, but that’s a joke. That’s bullshit.

46:42 I didn’t, but I mean, she held me until I could walk till I was three or three plus.

46:47 Brian Rose: Okay. Okay. So your mom did fuck you up.

46:49 Dan Pena: Yeah, but she fucked me up mechanically. Uh, you know, okay. Next thing is my mother, uh, made me take a ballroom dancing lessons. We used to go to Arthur Murray 10 bucks a month in my neighborhood.

47:01 Brian Rose: You didn’t ballroom dance.

47:02 Dan Pena: I mean, it’s just not something you did. Right.

47:05 Dan Pena: Next, she made me 10 bucks a month.

47:07 Brian Rose: You probably could have done other things with that money.

47:10 Dan Pena: She made me take tennis lessons. Nobody played tennis where I was. She made, she, she made me take golf lessons free at the park. Nobody played golf. Okay. She wanted me to have a skill set.

47:21 I started listening to the classical music when I was about seven or eight. Uh, my favorite piece is, um, Chikasu’s concerto. Number one, B flat minor, Opus 23. Now in East LA, nobody listened to that shit. Nobody. Okay. Um, and so I had these skill sets.

47:45 She was preparing me for something else and they didn’t speak Spanish in front of me. They didn’t speak Spanish because they didn’t want me to have a, an accent.

47:56 Brian Rose: Right. Which you don’t,

47:58 Dan Pena: I don’t, I don’t, but when I tell the other two east, uh, minority kids, uh, Hispanic kids that were at the hardcore and, um, they both speak fluent Spanish. But, um, they said, you know, none of those things happen, uh, happened to us when we were growing up. And, uh, so I would, I associated with non-minority white types, uh, and just by the, the grace of Allah, uh, I have blue eyes and light skin, but in the Hispanic community, that’s called a widow. Uh, what, what it’s, it’s like a, uh, uh, a high yellow black guy that’s, you know, uh, light and complexion. And, um, and then the last thing is she, she, uh, pressured my father to move away from east L.A., uh, to a house we could not afford, uh, because, uh, because the trouble that I got in was pretty fucking horrific. You know, when you drop and you try to kill your fucking, uh, fifth grade teacher, you know, I didn’t think about, I didn’t think I was going to kill him, but dropping an aquarium that weighed about 40 pounds from two stories up and hitting him. And if he hadn’t moved about four or five inches and it had hit him in the head, he’d be dead. I wouldn’t be here. I would have gone on to some reform school, et cetera.

49:21 And then my mother knew that, I mean, fuck, we got to get out of this place. I mean, cause Dan was a wild man.

49:28 Brian Rose: So no one was going to beat you up for taking dance lessons because you were so fired up.

49:33 Dan Pena: I happened to be the biggest kid on, on the grammar school. Okay. I happened, but even when we moved into the valley, I was still the biggest kid up until I was in about the seventh, eighth grade. Uh, you know, I weighed 207 pounds and I was only five foot two. Uh, so, uh, I was about the height of that little Chinese girl last night, but I weighed exactly twice as much as she does. And so, um, and then, but, you know, I got in a lot of trouble.

49:59 Brian Rose: And can you tell me about the frogs behind you and why you got and, uh, the frog cufflinks and frogs tie

50:06 Dan Pena: because I, I learned, uh, man, I’ve got frogs everywhere.

50:09 Um, yeah, all over the desk and, uh, in our, uh, and I mean, even my thank you notes napkins have frogs because the, um, I really, I learned, uh, coasters, the carpet underneath, uh, that table, uh, because I learned that life is a numbers game, a numbers game, meaning, uh, you got to turn over a lot of rocks to find something worth a damn and you got to kiss a lot of frogs, hoping that one’s going to become a prince.

50:40 Brian Rose: My frog.

50:41 Dan Pena: Yeah. Well, you were a frog.

50:43 Dan Pena: Yeah, you were, you were one of the, uh, uh, because you had a base thanks to Joe Rogan who helped you get your, build your base bigger. Um, and, um, I realized that, uh, you could influence a lot of people. I realized that more than you did back then. Uh, and, uh, if, uh, when I, not if, when I get, got a hold to you, as they say in Texas, uh, you know, uh, magical things would happen. And some of those things have happened. We wanted to scratch the surface and, um,

51:12 Brian Rose: but I mean, uh, that night when I was here and I reacted, did you know that was going to happen?

51:17 Dan Pena: And just for the record, I didn’t know you were going to come a little notes and stand there and be nervous.

51:24 And you know, I would have that kind of a reaction. Yeah. Yeah. Because I could tell from in the seminar, you know, yeah.

51:32 Brian Rose: And just so people know, uh, it was the Monday, probably the usual Monday where Dan just hits you with a lot of, um, life lessons and statements that makes you reflect on yourself.

51:44 Dan Pena: Correct.

51:44 Brian Rose: But you weren’t going after, you didn’t say, Brian, this was none of that.

51:49 Dan Pena: No, no, no, no. It was, uh, I still wish I knew exactly what happened that day, but, uh, it got me. And I think other people, if you send me an email, I can, uh, send to show you plus or minus 10 or 15% the slides that went over that day, because, uh, but no, the one slide and you may have not already forgotten the one slide that it was like you’re a light bulb went off in your head. There was one slide and there was two parts of it. One had a bunch of dots and one had a bunch of dots that were connected.

52:22 And most of the kids they’re watching this and we’ll listen to this, have read books, podcasts, yada, yada, yada. They’ve got tons and tons and tons of information. You call it content. But the only way you can connect the dots is by taking action and pulling the trigger. And when you saw that, I mean you and two or three others in, in the group, all of a sudden your anger in your mind, connect the dots. And that slide wasn’t there for you.

52:52 That slide was for Bruce Whipple 20 years ago, who’s also a mechanical engineer. And because I had, and I have trouble or had trouble getting the engineers to, to, uh, for the light to go off. Uh, and, but that slide with a few others, but that was the beginning of, uh, understanding all the, you know, like the kid that read 700 bucks. So who gives a shit, you know? And once they get it, engineers are the most successful people with QLA.

53:22 Engineers, then no education, the second best, uh, and then science background.

53:29 Brian Rose: And why is that?

53:31 Dan Pena: Because they’re methodical in the, in their execution. Yeah. Yeah. Once you get it, I mean, uh, once your fact pattern changes, okay.

53:43 I mean, uh, motivation gets you going, uh, uh, uh, good habits keep you going. And I’ve got the same habits I had 40 years ago and the kids that they come here and that’s why the new weekly report is even better than it was a couple of years ago, because it really drills in the, you have to have build up good habits. And so, but when, once an engineer gets it, because of the way their, their brains been trained, then you set up, I don’t know, you set up a system, a process and a procedure to follow. And then you follow it based on how motivated you are. And, uh, when we get into the room, the hall of fame room, the guys that are on that wall with you now, uh, are the guys that stay focused the longest. Now you’re up there the soonest of anybody. Uh, but you have made the biggest change in the shortest period of time that’s affected the most people. And, uh, I tell people, you know, if you want to be a billionaire, do something that impacts a billion people by definition, the money, fame, whatever will come by definition. And, uh, but, uh, most of the things that kids bring me that, you know, don’t work, can’t work, never will work. Uh, and, uh, the biggest thing that the kids have trouble, uh, uh, assimilating is that just cause you like it doesn’t mean everybody doesn’t like it.

55:12 And see the people they’ve been hanging around with their mom, their dad, a couple of their mates. Oh yeah, that’s a great idea, Brian. And so while it’s a great idea, but it’s not a great idea, I’m not just Brian, but anybody is not just a great idea. You know, it’s like, uh, we come up, we’re going to rob a bank and I come up with an idea and intellectually everybody knows it can’t work. So if you’re going to be part of the bank robbing team, well, fuck, we got to tell them because we’re going to get wound up dead in this fucking deal. But because it’s not that kind of decision making process. Yeah. Well, I let Brian do it or let Joe do it or who gives a shit. And, um, but when you take everything seriously and you want to be all you can be every single day, uh, you realize, you know, uh, time is, is money and, and, and you don’t want to waste, uh, uh, a precious moment. And the great thing about the kids now, uh, is they, they get all this goddamn information, uh, and they have an ability to earn money. It’s incredible how they can earn the money. Um, but we found out 17 is about the minimum where they can stay focused once they leave a 14, 15, 16 is, it’s a bridge too far for them. It’s a bridge too far.

56:24 Brian Rose: What kind of things happen in this office? I mean, yeah, what happens? I mean, this is where you used to do all your deals. Like what would we be surprised to know that happens in here conversation wise? Is there a lot of yelling or is there?

56:39 Dan Pena: Yeah, I mean, a lot of, a lot of people

56:41 Cry. Uh, the, um, um, a lot of people, uh, uh, make the decision to, um, to, um, split up their, uh, the relationship and business, their partners. Uh, a lot of people, um, decide that, uh, you know, they’re with their significant other for the wrong reason. You have a high divorce rate. We asked, we have over, uh, well over 50%. Most people are together for the wrong reasons. Uh, most people go into business, uh, with people for the wrong reasons. Um, the, uh, it’s very seldom do you get two or three people that are really hot on a, on a, on an industry and a, and a vertical in that industry, they can stay focused, uh, year after year. Um, and, um, they just, they just don’t, uh, and, uh, most people, uh, too easily lose focus. Uh, and the, uh, and here when they’re asking me and I’ve in, in the numbers that they fill out and in the forms they fill out are really, um, discerning like, you know, uh, some of the new stuff that you, you didn’t have when you filled it out. What’s the high point of your life? Okay. What’s the high point of your father’s life? What’s the high point of your mother’s life? That tells you a lot. Fucking a right.

58:05 Brian Rose: It does. You can pretty much make the diagnosis there.

58:09 Dan Pena: Correct. And then, uh, do your parent, do you consider your parents high performance? If not, why not? Okay. Does, do your parents consider themselves high performers? Uh, uh, and, uh, that’s a, that’s a funky question, but I mean, you may think your parent, your dad is not a high performance guy and yet your dad thinks he’s a high performance guy. Uh, and, um, because every, you know, most people want to, you know, look at their dad as their hero and that kind of thing. And there’s really no, you know, no reason to look at your dad as a hero. He’s an honest, decent guy. Uh, most, most of our parents, um, the, uh, not, I mean, in world live paycheck to paycheck, hand to mouth. Okay.

58:55 Brian Rose: If that’s all you’ve seen and you go away to university, if you go to university, I mean, that’s your norm. You’re still programmed into that behavior.

59:05 Dan Pena: Correct. The biggest challenge that kids have, not just the kids that come to the seminar, but the kids that use the content, the free content, the 99% of them that I’ve never met is that they go into default. Their default or their old habits. Uh, and, uh, it’s, it’s, it’s quite easy to go back to, you know, let’s, uh, let’s take in a movie dinner and let’s go out bar hopping. And I’m not saying God knows I did that, but I mean, it’s, it’s pretty fucking, you know, you know, it’s pretty easy to go into that default or just sit around and let’s say, during, um, the world cup or the Olympics, uh, and just watch the Olympics. Uh, now, I happen to be able to watch the Olympics and I normally have another laptop here and I’m, I’m reading CNN and, and, uh, and, uh, and I can do two or three things at once.

59:59 Brian Rose: You’re multitasking. Okay.

1:00:00 Dan Pena: I, I’m fortunate.

1:00:01 Brian Rose: I signed this bat for you last night, by the way, by the way, your students gave you the bat.

1:00:05 Dan Pena: Yeah, that was Theodore.

1:00:06 Brian Rose: Did you see my signature there? I put it there. Okay. Wait a minute. That was for you, Dan.

1:00:14 Dan Pena: Yeah. QLA Rose. Ryan QLA. Has your passport say that yet? There it is.

1:00:23 Brian Rose: Now I thought this was some reference to, um, the Untouchable movie where the guy walks around with the bat.

1:00:29 Dan Pena: No, that was. Oh, it is a reference to that. That’s what Theodore, uh, was saying.

1:00:33 Brian Rose: So are you that guy?

1:00:34 Dan Pena: Yes. And in fact, this is, uh, uh, one of my, uh, mentees who played professional baseball, uh, the, uh, and he gave me that many, many years ago. And he said that, uh, the, uh, they, they don’t appreciate the beatings until they get older. Um, but in this, in this room, we’ve seen, uh, a lot of deals. I mean, literally, uh, billions in deals, billions.

1:01:13 Uh, and when I used to drink a lot, I mean, that’s why there’s so many liquor bottles that are unopened, uh, because I have all kinds of different kind of whiskeys and stuff that I’ve been given over the years. And, um, but, uh, this is where I work till about midnight every night. I normally have one glass of red wine before I go to bed. Uh, and then, uh, I sleep, uh, but I’m here in the office about nine in the morning. Uh, I don’t eat breakfast.

1:01:41 Uh, I rarely eat lunch. And during the seminar, I never eat breakfast. I never have lunch because I don’t want the blood going to my stomach instead of my brain. Um, and, uh, the, uh, but then I, you know, with the kids and I have a couple of drinks. But I mean, there’s a lot of, a lot of stuff that’s happening at this.

1:01:58 And of course, you know, you can see out, uh, it’s a great view out the window.

1:02:03 Brian Rose: You said back in the day, you sometimes wouldn’t leave the castle premises for a month.

1:02:09 Dan Pena: No, well, uh, for, uh, months, I wouldn’t go outside to get a breath of fresh air. Uh, and for six or eight or 10 months, I wouldn’t leave the compound. I wouldn’t leave the compound, uh, because I was focused and I could get people here, you know, send the helicopter in those days that I had one helicopter to pick them up at the airports. And then I just had people coming in and out, uh, for meetings and doing deals.

1:02:37 Um, and the, um, of course now with the webinars and the zooms and the Skype calls and all the other facilities, uh, the things that I did, uh, uh, you can do in weeks. The, the, the record, uh, right now is 99 days from an inception of an idea, not ever talking to anybody, building the dream team, finding the chairman, accountants, lawyers, an acquisition candidate, financing it and closing 99 days. That’s the record now. My old record was 120 days. It’s since been broken. Um, but what we did again with, uh, with this guy in healthcare deal, he had done all the leg work, but all the, the, the stuff that the people worry about the most, getting, uh, uh, the finance, getting the, uh, purchase agreement, getting the seller to agree and all that other stuff we did in 72 hours here.

1:03:35 And in between, given the seminar. And I mean, again, it’s, it was magic.

1:03:45 Brian Rose: Will you show me the classroom where it all happens?

1:03:52 Dan Pena: Yep. Let’s go look right now.

1:03:56 Dan Pena: You doing all right, guys?

1:03:58 Brian Rose: Your brother.

1:03:59 Dan Pena: No, no, uh, I’m an honorary member of the LA, uh, bomb squad, LAPD bomb squad. And in my award, they gave me a, um, this used to be a live grenade, but, uh, we made it alive when we came here because you can’t bring shit like that into Britain. Right.

1:04:18 But that’s, uh, the, uh, and because, uh, I don’t hunt with these anymore, but the kids are forever giving me, this wouldn’t be a good one because it’s not deep enough. You don’t get enough penetration on a human. On a human, you get enough penetration. But I mean, the ones you need one about this, like this on a board, you need a bear or a big goddamn bear or whoever.

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