Rory Sutherland is the Vice Chairman of Ogilvy in the UK where has co-founded a behavioral science practice. He works with a consulting practice of psychology graduates who look for “unseen opportunities” in consumer behaviour – tiny contextual changes which can have enormous effects on the decisions people make. Rory is a regular contributor to The Spectator, Market Leader and Impact, and has published two books: The Wiki Man, and Alchemy, The surprising Power of Ideas which don’t make Sense.
00:00 | Trailer.
02:27 | Brian’s thoughts on the episode.
03:13 | Brian’s introduction.
03:47 | What has changed in the last four years of understanding human behaviour in relation to marketing.
05:06 | Americans feel they can’t recapture the American dream.
15:43 | Boris Johnson, Jeremy Corbyn and Donald Trump from a marketing perspective.
25:18 | Where marketing started.
30:03 | By what means marketing should now focus on making improvements to people’s lives.
35:45 | Human behaviour doesn’t run on objective realities.
39:25 | AI lacks a necessary skill in marketing.
51:14 | Every man has two reasons for doing things he does, a good reason and the real one
56:00 | A brilliant piece of advertising by Donald Trump
1:07:45 | The importance of a four-day week.
1:11:54 | Wealth is only meaningful if it increases the choices you can make.
1:14:51 | The marketing manipulation of the Brexit vote and the perception of Brexit now, versus reality.
1:25:05 | The placebo effect, the psychological effect of what we are being sold.
1:31:29 | To be brilliant you have to be irrational.
1:32:55 | The problem with logic is it kills off magic.
1:33:28 | Dare to be trivial.
1:35:59 | A weed is simply a flower without an advertising budget.
1:36:45 | Don’t design for average.
1:38:29 | The opposite of a good idea can also be a good idea.
1:42:34 | If there were a logical answer, we would have found it.
1:43:21 | Test counter-intuitive things only because no-one else will.
1:44:10 | How Rory views modern day marketing which seems governed by data driven logic.
1:50:07 | The whole advertising industry has totally lost the plot.
1:57:59 | Rory’s daily practice.
2:01:51 | What is Rory’s superpower.
2:03:55 | The best and worst days of his life.
2:08;55 | What scares Rory.
2:14:26 | What keeps him awake at night.
2:18:22 | Phone call to the 20 years old Rory Sutherland.
2:21:13 | Best advice he ever received about marketing.
2:22:45 | Success secrets.
2:23:13 | Advice to the 20 years old listening
2:25:01 | Brian’s summing up.
Learn how to profilt from crypto & DeFi with my four week blockchain bootcamp
Exclusive Access To The Hottest Early Stage Deals In Crypto, Artificial Intelligence & Metaverse
UP NEXT
Take my proven 4-week online course and learn everything you need to know in order to profit from cryptocurrency and decentralized finance revolution.
By using this site, you agree to our Privacy Policy and our Terms of Use.