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Watch > Episode > Jocko Willink - Lessons From War

Jocko Willink - Lessons From War


Author, Podcaster & Retired Navy SEAL

Jocko Willink is a former Navy SEAL commander, author, and leadership consultant who stands as a beacon of discipline, resilience and effective leadership. His remarkable journey from the battlefield to the boardroom has not only shaped his own life but has also inspired countless individuals to embrace discipline as a pathway to success. In this London Real episode, Jocko joins host Brian Rose to talk about his principles, philosophy and lasting impact on leadership and personal development.

Jocko Willink’s story begins with his military service, particularly his time as a Navy SEAL. Throughout his career, Jocko faced some of the most challenging and high-stakes situations, leading SEAL Team Three’s Task Unit Bruiser during the Battle of Ramadi in Iraq. His leadership style, marked by decisiveness and a commitment to the well-being of his team, earned him respect and accolades within the military community.

One of the central tenets of Jocko Willink’s leadership philosophy is encapsulated in the concept of “Extreme Ownership,” a term he popularised through his book co-authored with Leif Babin. This principle emphasises taking complete responsibility for one’s actions and decisions. Jocko argues that true leaders accept ownership of their mistakes, learn from failures, and empower their teams to adopt a similar mindset. “Extreme Ownership” has become a mantra for those seeking transformative leadership principles.

Jocko Willink’s mantra, “Discipline Equals Freedom,” serves as a guiding light for individuals striving for success. According to Jocko, discipline is not a restriction but a pathway to true freedom. Through disciplined habits, consistent effort, and a structured approach to life, individuals can attain the freedom to achieve their goals and overcome challenges. Jocko’s emphasis on discipline resonates across various aspects of life, from personal routines to professional endeavours.

Post-military service, Jocko Willink co-founded Echelon Front, a leadership consulting firm where he, along with Leif Babin, imparts the principles of extreme ownership to businesses and organisations. Through workshops, training programs, and consultations, Jocko helps leaders and teams implement these principles to enhance their effectiveness, accountability, and overall performance. Echelon Front’s success in translating military leadership strategies to the corporate world underscores Jocko’s adaptability and universal appeal.

Jocko Willink’s podcast, aptly titled “The Jocko Podcast,” has become a powerful platform for disseminating his insights on leadership, discipline, and personal development. In each episode, Jocko explores historical events, interviews guests with diverse expertise, and addresses questions from his audience. The podcast not only provides valuable lessons in leadership but also showcases Jocko’s genuine passion for continuous learning and improvement.

Jocko Willink is a staunch advocate for physical fitness as a cornerstone of mental toughness. His commitment to intense morning workouts and the belief that physical resilience contributes to mental fortitude align with his overall philosophy of disciplined living. Jocko often shares his own workout routines, encouraging followers to incorporate fitness into their daily lives as a means of cultivating resilience, something we have incorporated into our daily practices here at London Real.

Jocko Willink’s legacy extends far beyond his service achievements. His unwavering commitment to discipline, extreme ownership, and leadership principles has left an indelible mark on individuals across diverse sectors. Whether through his books, consulting firm, podcast, or motivational talks, Jocko’s influence continues to inspire a global audience seeking to navigate life’s challenges with courage, responsibility, and a relentless commitment to discipline.

Jocko Willink’s journey from the battlefield to the forefront of leadership and personal development exemplifies the transformative power of discipline. His principles of extreme ownership, coupled with the mantra that discipline equals freedom, serve as guiding principles for those aspiring to lead with resilience and achieve success in all aspects of life. Jocko’s impact transcends his military background, resonating with individuals worldwide who look to him as a source of inspiration and a guide on the path to disciplined, empowered living.


00:00 | Trailer.
02:25 | Brian’s thoughts on the episode.
03:43 | What leadership means.
04:24 | Life lessons.
05:43 | Welcome aboard HMS Belfast.
08:06 | War is hell.
09:45 | War is a teacher.
10:58 | Don’t quit; no one knows who’s going to ring that bell.
14:34 | Human nature; be aware of the evil out there and its capacity to emerge.
19:59 | No one wishes for peace more than those who have been to war.
21:35 | Extreme ownership; lesson learnt in Ramadi applies in everyday life.
27:22 | Band of brothers; powerfully Jocko shows he doesn’t need to act this, he embodies it.
30:15 | Warrior kid; why Jocko writes children’s books.
32:33 | We will never forget; remember me, remember what I sacrificed …
37:20 | Jocko’s words of advice to those struggling in life.


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