Full transcript: Dan Peña on London Real
0:17 Great to have you back.
0:19 Good to see you.
0:19 Good to see you. Good to see you.
0:20 Nice to be back in Guthrie Castle.
0:22 Yeah. Well, I mean, it’s a very special place. I’m going to show you around.
0:26 Yeah.
0:26 Sounds good.
0:26 Yeah. Yeah, definitely. First [clears throat] of all, this is the main hall that wasn’t part of the, the castle. In 1468, when James III gave Sir John Guthrie the land grant, he only gave him a grant to build a tower, which the tower is the tall part from this wall over and then he extended the castle and then built at various parts all the way up till the late 1890s where my office is at the other end. So this hall joined a section that was built in the mid-1840s and the original that was started in 1468.
1:04 So before Columbus, the tower was here.
1:07 The tower was there.
1:07 Yeah. And in the old days, the bottom floor of these towers were the stable where you kept your animals.
1:16 The next floor was for, your, like your dining room, living room, kitchen. The next floor was where the the laird and the ladies slept. And the reason that the floors is because that you had to fight your way up if you were attacking them to the top and then the very top, which I guess we’ll take a look at, is where, if you had a fight up there, that means that you had lost all of the floors below you. So, but this is a great thing and we’ve got a lot of memorabilia.
1:50 The two buffaloes. The one from Australia on the right that I put out, put in the cemetery and the one on the left was from Africa. Those are the two big buffaloes when I used to be a big game hunter, which I’m not. I haven’t hunted in 25 years. And this big thing was my oldest son’s pet.
2:16 He used to ride.
2:18 Is that an Angus? Angus bull.
2:19 Yeah. And we bought them when they were about 120 lbs like this. But then we could never kill them cuz we, they became pets.
2:27 Right.
2:27 And so Dan, he used to ride him. Then he got old and just died.
2:32 And so you kept him around.
2:33 Yep. Yep. Yep. Forever more.
2:34 So he’s not a trophy. Those are
2:37 Correct. He was a pet.
2:38 Okay.
2:39 He was a pet. And as we go through some of the other rooms, I have some other trophies, human type trophies, in the form of pictures that are trophies just like those two guys.
2:51 Was this room pretty much as it looked when you bought this place?
2:54 No. No. It was, the wood was here. The chandelier was here. The wood staircase was there.
3:03 But the paintings, there was nothing here. No furniture, no lamps, no nothing. And was this place in kind of a shambles when you got it?
3:10 They call it a tip. A dump.
3:13 Dump.
3:14 Dump. We had to re-floor it, rewire it, replumb it, re-roof it. Something else we read. And it had rising damp, rising rot, wet rot, dry rot, but me being naive, all they did was paint over it. So when I look at it, it looked all right.
3:35 This fireplace was not original. This is, we put in a fairly modern fireplace. We only lose about 40% of the heat. We rarely use it though. And all the fireplaces, as you will go around, you’ll see that we only have one original fireplace that they didn’t sell off all the marble, etc.
3:56 This is where we sat, correct, for our pre-my pre-QLA interview.
4:00 Correct.
4:01 Two years ago almost to the day.
4:02 Correct. Correct. That’s what now the interesting thing is that the house is heated only by these things.
4:08 Okay.
4:08 Which are now, as an engineer, you can tell me how inefficient those are.
4:12 I’m not on the details anymore. I’m trying to
4:14 Okay.
4:14 Okay. Well, that’s, they’re really inefficient and you lose virtually all the heat by the time you get to here.
4:20 Right. Right.
4:21 And but we have electric heating throughout the castle now. And we have new boilers that only last, I think they’re made by engineers like you, to only last 3.6 in six years, then they crash. So you got, and then every time you buy a new boiler, it’s three times more expensive.
4:40 Smart engineers.
4:40 Yes. Smart engineers.
4:41 So this place feels like my grandpa’s ranch in Arizona for some reason.
4:47 I don’t know. It just smells and just has that feel of, I don’t know, like a lived-in.
4:52 Well, it is. It is lived in. I mean, most of the big estates aren’t lived in anymore and they can’t afford them to heat this place. Just the main castle. I only know this because I said, why aren’t we having the heat on?
5:08 Oh, no. Why are we putting the heat on, four days before this castle attendees come? Because it takes four days for it to completely warm up. But it’s $10 an hour to heat just the main castle. Okay?
5:24 None of the outward things where my office or the gym is. So, it’s 10 bucks an hour. So, it’s 240 bucks a day to just heat it. So before they get here, four days, it cost about $1,000 to heat the castle. And then of course now I think the heat’s off because everybody’s gone from the hardcore.
5:41 So but if I had known all that, I would have never f***ing bought this place. No,
5:46 No, no, no, no, no. I mean something breaks every goddamn day. Every day something breaks. And some days three or four things break. And we have two permanent fix-it guys, you know, handymen.
6:01 And something’s forever breaking down. And that’s not counting all the farm equipment and all the tractors and all the other crap. Something’s breaking down.
6:10 Every time I come here, I see at least five, six groundskeepers. Correct. You got a nine-hole golf course here. The huge walled garden with the hedges and everything.
6:19 And the wall garden is 2.2 hectares, which is a little less than 5 acres.
6:24 Yeah. And so they’re constantly keeping that. The grass is always immaculately cut. So it’s 24/7 that process.
6:30 Correct. And during the summer, you could, we could sit in these chairs, put them out on the golf course. You can literally watch the grass grow during because when it rains, the grass, it grows 3/8 of an inch a day. I mean, you can literally almost see the grass grow. And then they’ve got to come out and cut it.
6:48 And if you’re going to have anybody playing golf here, you got to cut the greens three times a day.
6:54 Three times.
6:54 Three times just to keep them fast.
6:56 Just to keep them fast. And then that machine breaks about four times a year. And then a regular groundskeeper can’t cut the greens because the greens are very finite, specialized, got to be detailed. And most of the guys that are riding the tractors just cut the main grass. And that’s not counting cutting the fairway, the rough.
7:18 That’s not the trees. We got to have a tree surgeon. You can’t climb up a tree in Scotland without a certificate. You can’t run a chainsaw without a certificate. You got to send them to school.
7:30 The certificates only last two years. Then they have to re-certification. I would have never done it. I would have never done it.
7:38 Now you could live anywhere in the world that you want.
7:41 Correct.
7:41 Why stay here? [snorts] I came here to [clears throat] be near the home of golf. I used to be a psycho about, I’m a psycho about just about everything, but when I played golf I wanted to be near the home of golf, St. Andrews, which is about 35 miles that away.
7:58 I passed it on the train. Correct. Nearby. Yeah.
8:00 And we’re near Carnoustie, the home of the Open Championship. Back where Ben Hogan won the Open Championship, plus many, many other golf courses. Plus, this is where golf got started about 550 years ago. The same James III that gave the land grant to Sir John Guthrie banned golf in the 1850s because the swordsmen and the serfs, etc., were playing golf and not practicing archery.
8:37 And so he banned golf for about eight or nine years. And so they still played it, but he banned it because of the practice of golf was interfering with his soldiers getting ready for war.
8:48 It was considered just a careless activity.
8:51 Yeah. Yeah. Well, yeah. Who’s going to want to hit a little thing around? Well, look at 500 years later.
8:58 It’s, you know, it’s a big sport, a lot of money. And so, and then 20 years ago, I built the 9-hole course, because I got tired of playing St. Andrews. How you can get tired of playing at St. Andrews, I tell people, that they laugh. I got tired having to get in the car and be driven there, play, but I used to play, I played 72 holes in a day here because the sun comes up about 2, 2:30 in the morning during the middle of summer and it doesn’t go down till about 12:30.
9:27 So, you can literally play golf 20, 22 hours a day. And I used to, I mean, I used to be a crazy man about it. And then my golf skills started to wane. My eye-hand coordination started to wane. I went from a very, very good golfer, single-digit handicap to just, you know, not a hack, but I mean what I would consider a hack.
9:49 If you can’t break 80, you’re a hack in my judgment. And so I played less and less. And so now, but I haven’t played on my own course since my 60th birthday 11 years ago. I teed off on my 70th birthday. Yeah,
10:01 I hit one ball and I hooked it [clears throat] into the ground as you might recall. And but we fix it up or keep it in pristine condition for when we have events here or in fact during the hardcore a couple afternoons. I let them loose about 5:30 and there was still a couple hours of sun so they went out and played and it’s very difficult golf course though, extremely hard.
10:27 Yeah. And we have a postage greens and thin fairways with high rough. So it’s a recipe for a headache. If you play here,
10:39 You built that to challenge yourself.
10:40 Correct. Okay. Like just about everything else I do, to push, to push.
10:46 On our first episode, you told me about an oil painting you had commissioned of yourself. Will you show us?
10:52 Sure. You want to?
10:53 Yeah, we’ll go through here. And so this is the original tower.
10:58 The tower start, no, the tower is here.
11:01 Okay.
11:02 This is the tower from this wall and about here that way. And in fact it’s all the tower is now over the library.
11:11 Okay.
11:11 The library. So this whole thing is tower up to the fifth floor. The embattlements. But all these, I can’t think, all the detail that’s on the ceiling was all broken. That fireplace had been ripped out.
11:28 There was obviously no carpet here. There were no paintings and none of this stuff. It was just a kind of a, not a stable because I mean it wasn’t used for a stable but none of this, none of this stuff was here. But it looks like a home because it is a home now. And
11:48 And your kids used to run around here and play.
11:50 Yep. Yep. They’ve broken things. And you know the boys learned to play chess at that table. And there’s another chess thing that goes on top of it with bigger pieces so they could see the pieces more clearly.
12:05 [clears throat] And I used to have meetings in here. And you can see the estate. You can see the ninth hole of the golf course out that window. And, but the kids grew up here. Kids grew up here.
12:20 And Kelly was born in Scotland, my daughter.
12:23 Okay. Okay. Now, last night there were 15 or 16 students sitting around. Correct. You were telling stories by the fireplace.
12:28 Correct.
12:29 Do you like having the QLA students in your home? Cuz they’re here, for those were here. They were here for 10 days and then they go and then it’s very quiet.
12:38 Well, it seems very quiet. Yeah. But I do because [clears throat] I want them to understand that the high performance people that I talk about and I point out the whole week have houses. Maybe not like this, but they have homes and they have families. And but they don’t see much of their families.
12:57 And that’s one of the things that we talk about, the sacrifices that are necessary to become a high performance person. But every night, not every night, every night during the regular seminar, they view a movie that I think is germane to what we covered that day. During the hardcore of the eight nights, nine nights, they only had movies six nights, like we see the life of Andrew Carnegie, we see Tom Edison’s life, Henry Ford’s. And the next morning I said, “Well, what’s the takeaway?”
13:29 And every morning, the first morning when they saw the movie about Andrew Carnegie, who’s the greatest entrepreneur of all time in my judgment, who comes from just down the road in Dunfermline, they said, “He was ruthless.” I said, “Okay.” Next night they, Henry Ford, “What’s the takeaway?” “He was f***ing ruthless.” Night after night, guy after guy, question, same question.
13:58 And what was the takeaway? He was f***ing ruthless. So after the sixth night, I say, as Tony and I, Tony Robbins and I agree on this, success leaves clues. So what does that tell you? They were all f***ing ruthless.
14:17 That’s what you’re trying to teach them.
14:18 I’m not trying. I’m very successful at it. But yeah, life’s a b***h and sensitivity equals poverty. Sensitivity equals poverty. And I got a little dance I do.
14:33 And that’s my experience. And I’ve been privileged to be around some of the big, big [expletive] hitters in the last 50 years. There’s only two of them that didn’t use swear words. Only two. Only two.
14:46 Everybody else talks just exactly like me. And some talk rougher than me. Costa Gratsos, God rest his soul. Didn’t, I never heard him say a swear word ever.
15:00 He always called you Mr. P.
15:01 Mr. Pena and I started out Constantine and Costa at the end of his life.
15:06 Okay.
15:07 And he was a bon vivant, raconteur, Renaissance man. I mean he knew all the, you know, the told story this that and the other thing. He read all that. He was very well educated. And he wouldn’t say s*** if it was in his mouth.
15:24 I mean, he was really, really. But he, and only the only other guy that talked like that or didn’t talk like me was Jim Newman, one of my other mentors, and he didn’t say any bad words either. But other than that, I mean, everybody is just about the same. And I’ve done stuff with Jobs and Gates and Ballmer and Ellison and I’ve never met Zuckerberg. I can’t speak for him.
15:57 And all these guys and they all pretty much sound the same. But they don’t do it in public,
16:03 Right?
16:05 Yeah. Their public face is not that. But as I’ve told you, Brian, directly or indirectly, they’re selling them something. I give everything away. And you know, and so, I want them to know.
16:22 And that’s why, this isn’t for everybody. The way I teach it, the QLA model is not for everybody. It’s for a small fraction. We figured out less than, whatever 7 million is to 7 billion on the earth. Whatever fraction that is, that’s our maximum market.
16:39 And really, it’s not even 7 million. I say it’s 700,000 people
16:44 Can actually do this.
16:45 It’s like one in 10,000 or something.
16:47 Correct. And [clears throat] that’s about it. But, you know, 20,000 about people come to Hollywood every year to be actors.
16:53 Okay.
16:53 One makes it, one. And when I interviewed Tom Cruise’s executive assistant a few years ago, he had left Tom Cruise, blah blah. And I needed somebody to do something for me and we sat in the Beverly Wilshire Hotel and very impressive guy, about early 30s, and I said, well, just, you know, I know I don’t want any personal information about Mr. But what was a day like? He said started 4:30 in the morning. He got up every f***ing morning as if he never made a movie.
17:29 He never had a starring role. He had never made a penny. Every day he started the same, seven days a week. And then he’d go off once or twice a day because he’s a Scientologist to, I guess, a Scientology meeting,
17:43 Right?
17:44 Yeah. And I hear and but he said that it’s like he had no stardom. And he approached everything the same way. And not to summit to myself. I mean I get up every day pushing myself and the kids.
17:59 And it gets old. I mean it doesn’t get old for me but it gets old for most people unless you absolutely love, adore what you’re doing. Then some days I told you on an interview, I don’t know, one or two interviews ago. Some days I can’t, I get up, I feel like what I feel like a s*** [clears throat] I smack myself and say, “Penny, you just got to do it.” This is a perfect example.
18:22 I’m supposed to be on crutches right now but I’m not. And I fell twice during the seminar and I fell three times during the seminar before the hardcore because my leg just got replaced, my, what do you call it? Knee. But the doctor says don’t do the seminar. That’s not an option.
18:43 I mean, unless I’m dead or in a f***ing coma, I’m going to, I do what I say all the time. And that’s my experience with high performance people. Saying to the guys, you’re going to do it when it’s convenient or when I feel like it. And you know, this doesn’t, that dog doesn’t hunt. Well, let me show you.
19:04 Oh, by the way, this is a secret door. It’s not so secret now, but this is the door that my kids, this door has a spiral staircase. You know the staircase that we went up at the very top? [snorts]
19:16 Yeah.
19:16 And so when they were fighting the whoever were down here, this door would open and they’d run up the staircase and I don’t know if they, we use it for, yeah. We have chairs in there, but that’s what it looks like.
19:27 So that’s the secret hatch.
19:29 Yeah. And the kids, my little kids, my boys and my daughter. Oh, s***. They This was like magic to them. It is magic.
19:37 It was magic because the door is normally closed or that bar thing and they’d run up there and in the dark. The last ghost experience we had here was about 3/4 up this tunnel.
19:54 Tell me about the ghosts. You see green phantom figures, right?
19:58 Yeah. Yeah. No, no. Green is good. Rusty brown is bad.
20:03 Is that the general consensus?
20:05 Well, it’s not. Yeah. Well, you asked me about this painting. I had that commissioned by Howard Morgan, who then when he did it in 1986, he was the youngest member of the British Society of Portrait Painters ever to be inducted in. In fact, you were inducted right there to the Hall of Fame.
20:29 We talk about that in a minute. So that that is me. And that’s how I used to strut around the estate
20:36 In the boots.
20:37 Yep. I’ve still got those boots. And that background you can see the top of a castle above the dog’s head. That was my faithful dog Driller. Of course in Europe they don’t allow you to chop the ears because he came from America.
20:52 A driller did, and that took, normally it takes six to 10 sittings to do a painting like that. I did it in two sittings. I did one sitting of 12 hours and one sitting of nine hours and that won the universal intergalactic portrait something of the year of 1987 and it went on tour around the world. It went on tour for 18 months.
21:14 This painting did?
21:14 Yes, it did.
21:15 Before you got it back here?
21:16 Yeah. Oh, yeah. Before it came here, it went to the Royal Academy and it went around the world.
21:22 And you told him you’re going to make him famous.
21:26 Yes. But he was, yes I did change his life because this painting, even though he was the youngest member in the history, this painting made him famous and actually this painting and the painting he did of my then wife who only came in second place and hers the following two years later and if you’ll see the resemblance she looks like Princess Di, well, Princess Di looks like her for a. Because legend has it they were, not legend but they were on boards together, charity boards, and Princess Di after she saw Linda’s hairdo.
22:07 She copied it and we used to go to events in London and we’d drive up in our gambler and they’d open the door for then my wife and they think it was Princess Di getting out of the car. But Linda Pena then was much shorter than Princess Di. And then I’d get out of the car and they go, “Who the f*** is he?” I mean, because they thought that I was going to be Prince Charles because I got out of the car. And but it took Howard a little longer to paint hers.
22:40 In fact, Howard Morgan was at my 70th birthday. He was here for a couple days
22:43 And the a world class painter and now he’s painted, you know, Gorbachev and you know the Queen and all kinds of other people. He’s a nice guy. He’s a nice guy. But these paintings we bought this is a Napoleonic chandelier made modern. The, this is the only original fireplace in the place.
23:12 And this is the original marble. And there’s the crest, but the inside of the fireplace had been taken out and sold off at auction, but for what some reason they decided to keep this. They didn’t sell this off. Then we had this fireplace rebuilt like the other 18 or 20 fireplaces in the castle. And then of course all this furniture and the carpet, etc. has been redone.
23:37 In fact, Sally for my 70th birthday redecorated, not everything, but almost everything you see in here except for the paintings is new. The carpet’s new. Okay.
23:47 The windows are new. I don’t know why that somebody when they get drunk, they start playing with the, what do you call it? The blinds. And so this is where we entertain and where the various guests we entertain over the years. And of course we have a view of the ninth green on the golf course
24:07 Green. And then this is where you tee off of the first hole.
24:09 Yeah. The first total tee is right here behind that netting.
24:14 Right. So you don’t get into the
24:16 Okay. And the first green is up there. And then there’s three holes that around the back. Then you cross over the loch and you play three holes. And then you come back in the ninth green.
24:26 The tee’s up there in the trees and it’s extremely difficult hole. And there’s the royal swans that the Queen owns.
24:33 So you didn’t buy the swans.
24:34 No, the swans. I don’t own the swans. The Queen owns all swans in Britain.
24:39 Really?
24:40 And you can’t, and you can’t touch them.
24:41 No. No. That was a big fine. Big fine. She also owns all the bats in Britain because we have about 2,000 bats here.
24:51 In fact, we had a bat a couple days ago, a big bat. It was flying around and the people are looking at it and don’t touch it. In the movies you can touch bats, but the bats carry something,
25:01 But it’s a 2,000 pound fine for any each bat that you hurt. So but we got rid of them. We had a smart engineer that
25:13 Focused on the details.
25:14 Correct. Yes. And showed us a way to create an environment the bats didn’t like. And then over about a month, pretty soon the bats were all gone. and like magic and but it had to do with some radar kind of thing and but the bats didn’t like it for sure and he was right.
25:34 We tested a couple things and pretty soon they were gone and so they’ve been gone ever since.
25:40 Can I ask you about this room because this is a pretty special room for any student that’s ever come here for QLA. This is when they first get to encounter you.
25:50 Correct.
25:50 They come in. This is where all your great speeches, introductory and final speeches happen. I’ve watched many of them and a lot of people see you and you address the students. Correct.
26:02 Kind of get them ready for what’s happening that week.
26:05 Correct.
26:05 This is also where you give the certificates away.
26:07 Correct. Graduation.
26:08 Yeah. [snorts] Tell me about Well, I mean, the intro that I give them, and it’s different for every group because every group’s different. The hardcore group was 15, 16, one gal and guys from all over the world that had already been through the seminar. And whereas the regular seminar, it’s normally 20 to 24 people that are having their first live exposure. [clears throat] Virtually all of them have seen me because of the free content and because of YouTube and my exposure from London Real.
26:51 So I’m telling them that, you know, they’re here on purpose. They’re not here by accident. Contrary to most of the people that are that are watching the free content, they’ve taken that additional risk, not just the risk of monetary because it’s not inexpensive to come here for a week, but the emotional risk. And I said, I tell people, we have two bank accounts in life. We have an emotional bank account and we have a financial bank account.
27:18 And we have been taught to be concerned about our financial bank account. You know, can I pay my bills? Am I living hand-to-mouth, month-to-month, etc. But the people that succeed the most are the people that can take, learn to take risks in their emotional bank account and to go outside the box, to use that cliche, to take risks. [clears throat] One of the things that we test in the new weekly report is that you’re forced to do something that frightens you every day and you have to list now what frightened you Monday through Sunday.
27:50 And if I don’t think it’s frightening, then it’s not frightening. So, it’s got to be something that I think would frighten you. But we have people that have come here that, for example, they’re standing in a queue at Sainsbury’s and somebody cuts in front of them in the queue and they go up to the guy or the gal and say, you know, there’s a queue here for a reason. Now, to me, that’s not a f***ing frightening experience. But to some of the kids that come here and some of the kids, they go to the same queue on Monday, they can’t do it.
28:35 They go on Tuesday, they can’t do it. They go on Wednesday, Thursday, Friday, and then Saturday when it happens again, then they go up and now that’s the state of the human race now. And that’s a sad f***ing commentary that something ain’t right.
28:55 Over the last 10 years, have the students gotten more scared, more wussy, more, is it worse every year?
29:02 Oh, not every year, but in the last 10, 12 years, they’re like walking vaginas. I mean, they’re just f***ing unbelievable. Oh, when somebody says Dan’s a p***k, that means he’s obnoxious. He’s this, that, and the. Okay.
29:15 When I say you’re a p***y, it’s because you’re frightened, you’re fearful, and you’re a coward. And where I come from, being called a p***y are fighting words, like it happened last night. See, you got a guy from the hood who’s been successful. You got a guy from South Africa. When you call somebody that name, I mean, they punch it out.
29:34 Now, the new generation, the new generation, well, he wasn’t nice to me. I’m going to have to think about how I can retort. Where I come from, you just bust him in the mouth and try to break his jaw.
29:49 And you used to do that here in the cabin.
29:51 Yeah. Well, in the ’90s we were physical.
29:54 Didn’t you knock some guy across the room here?
29:56 Second-dan black belt. I knocked from about right there to back where that chair is. When he was dancing around, I just hit him while he was thinking about it.
30:10 Did his wife come after you too later?
30:11 Yes, correct. Then his wife came on.
30:13 Did you hit her? And I hit her as well.
30:16 Yeah. And
30:17 What are we going to do, Dan, when you’re not around to teach us that sometimes the old-fashioned things are the things to do? I mean, you know,
30:27 Well, you I got all the free content you look on YouTube. Yeah. The but I came to, you know, and I was raised, my dad was a super alpha male, but I didn’t know what an alpha male was until I got in the military. And when I was in the military in boot camp, I volunteered for the draft and the second or third night, everybody’s lamenting and pissing and moaning how hard it is. And they hitch in those days in the middle 60s.
30:54 And I said, “Fuck, you should have been raised by my dad. This ain’t nothing. This is nothing.” Which was true. I was ready. [clears throat] My when I went off to boot camp, I was ready.
31:04 I mean, it wasn’t 10% different than how my dad raised me. My dad didn’t have a dad. His dad died just before he was born. And so he survived without a father, two wars, I came out okay, so I’m going to raise Dan. And you know, as my dad would say, you know, he has a fog of war.
31:24 He doesn’t remember all the times he whacked me around. But he would say, “Well, look at the result.” And look at your result. And I say that to YouTube, too. Look at the results.
31:38 Look at how you turned out for the most part, not everybody. And as he said when I got a big award many years ago and the dean of the school of business I went to was Dr. Shirley Teters, asking him he must be very proud, yada yada yada. I’ve told the story many times and they said, “Yes I am very proud of my son but I am not, I am, my son is successful not because of me but in spite of me. Not because of me but in spite of me.” And most of the kids that are watching this, most of not just London Wheelers, but anybody’s followers are successful not because of their parents, but in spite of their parents.
32:16 Unless you’re Agassi’s and Steffi Graf’s kid, who were champion, world class champions, who if the kid wants to be an athlete, they’ve got all the tools there in their parents. But how many parents are like that? Few and far between. My dad’s only goal was, and I know I’ve told you this, is to keep me alive till the age of reason. And they weren’t sure if that was going to be ever because I did a lot of f***ing crazy s*** as a kid.
32:48 And I’m not proud of any of it. Well, some, a couple things I am proud of. You know, breaking the guy’s arm and doing some other s*** that I did. He needed a f***ing beaten. So I obliged him.
32:58 And now people, you know, you bump into somebody now, nobody says excuse me. Nobody says pardon me. You do that where I came from. I mean, you get a f***ing brick in the back of the head. So you say, “Excuse me, sir.”
33:14 Or, “Madam,” they asked me last seminar, no, no, the regular seminar because I call everybody sir and ma’am, even though I’m senior. And they asked me, some doofus on YouTube says, “Well, why do you call these guys that are junior to you, sir?” And I said, “Cuz my parents taught me with f***ing manners, [expletive] I call everybody sir [clears throat] and ma’am, no matter how old they are, no matter their station in life.” And now we have guys that are smartmouths on YouTube and they say things and I know for a fact if they were standing right there looking at me in the eye that I mean their teeth would be chattering and I’m 71 years old but they got big mouths on YouTube
34:06 And I’m sure you’ve experienced it. I mean, people say that whatever they don’t like or like about you, mostly it’s that when they don’t like something about us that they say it. And but I asked myself, [sighs] how can people spend so much time looking at free content? What are they doing with their lives?
34:24 They’re procrastinating, right?
34:25 Correct. They’re not pulling the trigger,
34:27 Right?
34:27 They’re procrastinating. We had a kid here two seminars ago. He had heard Tony Robbins, read 700 books. So, he was on book 640 when he came here. 20-year-old Australian kid.
34:42 We had our Zoom call a couple weeks ago and he’s got a chairman. He’s doing well. Building the dream team. He’s 20. He’s a Chinese Australian.
34:52 And I said, “And I said thinking he would tell me he hadn’t.” I said, “How many books have you read since the seminar?” He says, “60.” So you’ve read 60 books since you left the seminar, built your dream team because he I guess someplace in the subconscious he had to have 700 books like Tony, I don’t know, and I said just imagine what you could have accomplished if you didn’t read those extra 60 books and he says what and what did you learn in the 60 books and the universal looks down, nothing.
35:26 Why did you read them? It gave me time to think between making cold calls to get the accountants, to get the lawyers, etc. The most successful people in recent years are people that have read no books. We had a kid here, successful. He didn’t even know who Tony Robbins was.
35:48 He had never read a personal development book. He had never heard of Think and Grow Rich. He didn’t find me on YouTube or London Real. He read about me because I was involved with a real estate developer in Canada 25 years ago and through a referral. He had never been a seminar.
36:09 He doesn’t know what a podcast is yet. He’s made 100 million
36:15 Because he’s pulling the trigger.
36:16 Correct. That’s all he’s doing. Deal after deal after deal.
36:20 And that’s what you teach here.
36:21 Correct. And out there in the lobby area, you said the details will make you poor.
36:26 Correct.
36:27 Can you explain that?
36:28 The details will make you poor because you don’t the it’s not that somebody doesn’t, shouldn’t cross the t’s and dot the i’s, but it shouldn’t be us. It should be somebody else. And delegation is a wonderful thing. The challenge is people say, “Well, I can do it better myself. By the time I train these guys up, I’ve wasted all this time.”
36:51 But if you spend all your life not delegating and you spend all your life in the quagmire of detail, you’re never really going to be able to do a big thing. For example, we have a lot of kids now, millennials, that want to save the world. That’s cool. I mean, they believe in global warming and that s*** I don’t, but that’s cool. They don’t have a pot to piss in and no window to throw it out of.
37:13 All they do is complain on blogs, etc. to save the world. But if you look at the Gates Foundation, you look at all the big foundations, you look at Warren Buffett, they made a f***ing ton of money and then they gave it to somebody to save the world and Gates Foundation there, he and his wife Melinda are actually running the foundation. But all the guys, myself included, with my wife Sally, made a bunch of money and then or given it to somebody else to save the world.
37:44 And Sally and my our pet projects are charities, orphanages both in Sri Lanka, Africa and Asia and the and but we made the money first and then we gave it to somebody to administer it, so to speak. But it’s like we were on a plane with Al Gore a few years ago coming back from Machu Picchu in South in South America and he was in a commercial plane. No Al won a Nobel Peace Prize for that, you know, for his stand against global warming, etc. And in 2007208 he said that the North Pole would be disappear by 2015 16.
38:32 There wasn’t going to be no more North Pole. In 2014, there was 31% more ice cap in North Pole than in 2008. 31%. And I mean, global warming, this trip is cyclical. It’s cyclical.
38:48 When we were in the South Pole, with the scientists, the MIT weirdos that were live down there, they run around in boxer shorts, flip-flops, and a t-shirt in 40 below zero weather and with hair like Einstein. Where’d you go to school? MIT. Where’d you go to school? Caltech.
39:05 What? And they’re all going down there like this. They’re all smart guys. No question. Are they normal?
39:13 No. But they’re giving us an example. They have cores. They’ve been taken for the last 30 years, ice cores that are as tall as I am. And they’re saying, “Okay, 116,000 years ago, it was this temperature.”
39:27 And they’re going down the ice. And I don’t know how you do that, but apparently they do. 55,000 years ago it was two degrees Celsius warmer than it is today and they keep going. I said, “Wait, wait, wait, doc, could you go back there to the one two?” He says, “Everybody knows it.”
39:43 He says, “It’s great.” He says, “I wish they all collectively said, we wish we had come up with global warming. We wouldn’t be sitting down here in a in the bottom of the world in 40 below zero.” But anyway, that’s my take on it. The one I do believe in is the rainforest in Brazil.
40:04 You know, eventually those trees are all going to be gone, right?
40:07 But it’s the snow is not going to be all gone, the snow. So,
40:12 Just finishing with this room before we go to the rest of the castle. I mean, when you bring people in here for that opening
40:19 That opening salvo that you’re going to give them, I mean, I’m guessing when you look around the room, you already have a pretty good idea of who’s going to be the stars. No, no. I’ve seen I’ve seen their data. They fill out this really copious information. So, I know MIT engineer, Stanford lawyer, da da, started, tried two startups, failed, is in a legacy business with his father, fourth generation.
40:46 I know all that right beforehand and they have to give us their passport picture. So, I’ve already mentally prepared and I know who’s who. And so I’ll poke some fingers in, you know, we have two lawyers, we have two this, we have two, one medical doctor, a plastic surgeon, we have a brick layer. And the thing about it is they all have the same opportunity if they use it. You know, we had both at the Hardcore and about a year ago a vascular surgeon who makes more money than with two exceptions, the highest goal of anybody in the f***ing room already.
41:29 Yet he’s coming to the seminar in the hardcore because he, you know, he’s not happy, you know, getting cut on and taking whatever a vascular surgeon does. And he tried to explain to the guys at the hardcore and they just look at him. You make $78 million a year and you’re not happy. How is that possible? It is.
41:54 It f***ing is. And we’re rolling up surgical some kind of units. I’m his chairman in that particular case
42:00 And he’s a great guy. But we have people that are welders from Detroit. We have people that save five years to come here and by the way the price is going up next year. If I give a seminar next year is going to be the price is going up because you know supply and demand we have more than enough demand so that you know
42:23 When value is clear and this you can decisions are easy, if value is not clear, Brian, decisions are tough for the kids.
42:33 What are you referring to?
42:34 You know exactly what I’m referring to. I mean it when value just jumps out and bites them in the ass. I mean they sign, they do cards, they find ways to pay for s*** when value is not clear and value has to be for the individual, not the group. They have to know how it’s going to affect them personally, not the group. And then they’ll take action and then they’ll come up with a money like you wouldn’t believe.
43:06 When properly motivated.
43:07 Correct.
43:07 Okay.
43:08 Correct. Now, last night you stood right about there, I believe.
43:14 Yeah. I was right about here.
43:15 Yeah. And I announced the induction of yourself into the Hall of Fame. And of the 35 or so people on the Hall of Fame you had transformed more lives in the shortest period of time than anybody in about two years. About two years almost to the f***ing day actually. And you changed their lives.
43:42 Now I say you could change your lives more, which I’m not going to beat that drum now, but you did change your lives and you have upped their game, the and but I know and I believe in your heart you know you can up their game even more but it’s not easy upping people’s game, which I don’t need to tell you this, you know it’s not easy, but I gave you the certificate and said some nice things, true, about you and then you said some nice things about me to the crowd. And the you will look, I’m sure we’re going to go look at the hall, right?
44:25 Yeah, we’ll go look at the hall.
44:26 And [snorts] the Did you know two years ago there was any chance I’d be on that?
44:30 Yeah. I told you. What did I say outside the goddamn thing? We’re waiting for our f***ing cat. What did I tell you?
44:36 You said I changed people’s lives.
44:37 Correct. And
44:38 I’m going to change yours if you let me. Yeah, maybe the unic.
44:43 Yeah, if I, if you let Did I let you screaming? Huh?
44:46 It wasn’t hard or was hard?
44:47 It was hard. You’re right.
44:48 I mean, it’s like Am I difficult to deal with as a mentee?
44:52 No. No, no, no. Because you just you won’t listen. You just, okay. And when you sit and you listen.
45:00 But I mean you take my information sparingly because you don’t want to hear. You know, it’s like when we went out to dinner the last couple times, Sally pushed some very accurate buttons about the model that are as obvious as the f***ing gray whiskers on my chin. If you really understand that market, and Sally does. And the and we have people in the seminar that think that they’re internet gurus and that their model works. And Sally asks the same five or six questions and gets the same f***ing five or six doofus answers.
45:40 If you’re, the great thing about the internet is you know instantaneously if your product sells. You know instantaneously if somebody wants a piece of s*** because of traffic. If you’re not getting traffic, if they’re not converting, if you’re not getting impressions and then sales, then I mean that dog doesn’t hunt. We had a couple guys in the seminar in the hardcore that paid for themselves to get to the seminar with their model. And it was good enough to get them here, but I mean, you know, it’s easy to make, and this sounds ludicrous almost, it’s easy to make 50 grand a month on the internet now.
46:23 It’s flat f***ing easy. You know, 15 years ago was hard. But we, you know, I have mentees that are making between five and 8 million a month. Five and 8 million a f***ing month selling s*** on the internet. Five and eight.
46:45 And the eight look down on the five like they’re [expletive] bags. And I trained all these [expletive]. But it always ends because eventually the Chinese are going to replicate it. Somebody’s going to replicate it. None of these models last more than 3, 4 years
47:02 If that. Right.
47:02 Correct. That’s a long-term one. 3 or 4 years. That’s why I don’t know what’s going to happen to Facebook. I don’t keep up.
47:10 I don’t give a f***. But something’s going to change. I don’t know what it is, but something. And just as with Google, Google changed the algorithms 15 years ago and again five years ago and again about two years ago because they would rather have 100 million people making a million a year off of Google advertising than 40 people making a hundred million. They want to spread their risks and hundreds of millions of people.
47:38 And so that’s why they continue to change the algorithms. So the little girl in Bangalore, India with a 10,000 rupee debit card can compete against one of the London Wheelers in Glasgow
47:53 And that because that’s their model. That’s their model and it is a good model. Google, Facebook, etc. are good models for the masses. For the masses. QLA is the best model not for the masses.
48:12 People always ask me in 23 years how many crossovers have had with your mentees crossing over, stepping on each other’s toe. Less than five in 23 years because they don’t follow through even if they come here. Very seldom do you ever run into somebody that’s doing the same thing you are in whatever, whatever you’re trying to roll up. Very seldom.
48:36 Does it frustrate you that people can come here for 7 days, 10 days, leave that door thinking everything’s going to change. I’m going to go home, I’m going to do this, and then 2 months later they disappeared.
48:46 15, 20 years ago. Yeah, it doesn’t anymore. I know I can take this [expletive] and get him to the water trough. I can watch him for a few weeks and actually f***ing almost drowned him getting his head under the water. But I can’t do that but a few weeks.
49:03 I’m the more in the year free mentor program I do. I’m the most intense the first six to 10 weeks because sometimes me kicking him in the teeth, loosening his teeth will get him to do it. But after 8, 10 weeks, if he hasn’t picked up the habits on his own, then I know he’s going to be one of the ones that falls to the wayside. So, you know, I’ve learned that. But when I was new into it, I thought I was going to bring every single person to, you know, a happy ending.
49:37 But it just isn’t. Otherwise, there would be a QA bot, that’s what they’re called now, QA bots shop on every corner like Starbucks. And there isn’t. I mean, in my judgment, there should be, but as my lovely wife would say, Dan, if the world were all like you, I mean, you know, I relate to Putin, I relate to Donald Trump, I relate to all these guys. Not just because they’re alpha males like I am, but because they get s*** done.
50:15 You know, when you’re the emperor of Russia, whatever Putin they call it, his new title is. I mean, he has no, he has no accountability. My accountability is less people do what I say. So, that makes me try to figure out how can I make them more accountable by changing the model. Now, the seminar that you went to two years ago is no, it’s not even reasonably the same as a seminar that I gave, not hardcore, but two weeks ago.
50:42 I mean, it’s all changed. And we have webinars and we have visual aids and we have all this s*** but the more s*** I give them, it’s the more s*** they want because they don’t, it gives them more s*** to read so they don’t pull the trigger.
50:59 And the although we’re doing, we did the hardcore as a serendipity is how it started a year ago, but it really is, you know, like I was screaming Randy Raven last night. Never before in the history of personal development success or any whatever you want to call the group that I’m part of has anybody taken the f***ing inception of a f***ing raw f***ing idea and signed a purchase agreement in three f***ing days. Never in the history of mankind has that happened.
51:34 Never. And it’s never going to happen cuz the other guys don’t have the talent or the experience. Now, it could have blown up in my face like I said last night, but I assumed positive and it happened and the little kids all they’re still in awe. They don’t believe it. And it’s not, it wasn’t an inconsequential deal.
51:53 It was a pretty big deal with a lot of bells and whistles. And we’re going to, you know, I’m not sure the best way to put it forward but it’s like Weedman said to you last night, I’ve seen it with your own eyes happen in just 72 hours is unbelievable. It is but I’ve done it hundreds of times, thousands of times, thousands, and you know we’ve created a lot of wealth, at least 50 billion. It’s probably closer to 150 billion. But most of the people that when we get to that wall don’t want to, don’t want the fame.
52:35 Those are only people that allow me to use their picture and there’s no names on the picture because they don’t want to be hunted down. There’s another double that are in the weeds, you know, slithering around.
52:51 And so, where do you want me to go from here? What do you want to see me do in the next two years?
52:56 I want you to make what you’ve already accomplished, which is super, pale in complexion. Pale. And I know you can. I know you can when you have, you have a big following. You know why they follow you, it’s not important.
53:17 You know why they followed Hitler [clears throat] isn’t important. He was a great or whatever. You know, obviously a lot of the things he was saying were b******t but you know you have a big following and you can do great things with him and the but you can’t be all things to all people and what I see with London Real is you’re trying to be something to as many people as you can. So, you can lift up as many people as you can. But my experience in my 71 years is that not everybody really wants to be lifted up.
53:48 One, and two, what they consider being lifted up and what you consider only by accident are the same. You know, let’s just consider and let’s give you some, let’s call you intellectually bright. That may or may not be true, but I mean, not everybody that’s a London Realer is intellectually bright. I mean, you know that in your heart.
54:09 Well, there’s a lot of them.
54:10 Yeah. Well, you’re saying it nice, but I mean, maybe there’s 5%.
54:15 So, you’re saying not everybody really wants to step their game up as much as I would like to step their game up.
54:20 Correct. And what you consider stepping their game up and what they consider, like for example, show me your friends and I’ll show you your future.
54:29 Okay. Intellectually, that’s easy to comprehend, right? It’s, I mean, you don’t have to be Einstein to figure that out. But when it says, “Oh, well, I mean, I can’t hang with my brother anymore or I can’t do this or I shouldn’t do that.” Then they say, “Oh, s***, I don’t want to do that.
54:43 I still want to go see Chelsea play.” And you know, and as I told my son in the last year, if you are comfortable going to a sports bar and belching and farting with your mates and you got my f***ing blood running through your veins, something ain’t right. Not just my blood, but I mean, and he doesn’t do that. But most kids 33 years old with an MBA, a great job, you know, they go to
55:17 Screwing around with their life. They’re wasting their time.
55:18 Yeah.
55:19 And because they think wrongfully that they’ve got all the time in the world, even as late as I was, and I wasn’t that late, they say, “Oh, you’re young. You’ve already got a Rolls-Royce. You’ve already got this. You’ve already got a penthouse in Houston, Texas. You got a penthouse in London.”
55:39 And you know, all the things that people measure by. When I had planes in and a yacht, oh, Jesus, you know, you’re just young. I tell the story, my first wife and I moved into our first big house, a plastic surgeon lived across the street, and after two weeks, he came over and he said, “Oh, yeah, we’re having a barbecue. When are your parents moving in?” Linda, no.
56:04 Our parents don’t live with us. This is us. Because we lived in a big f***ing house in a big rich neighborhood. And the plastic surgeon that lived across the street made a couple million bucks a year. It’s 40 years ago.
56:16 And he couldn’t imagine that as young as we were, they could, we could live in that neighborhood. The just, you know, when we moved here the only thing my dad said when he walked through this door with my arm around him like this, he looked up at me, says just tell me it’s not drugs because he couldn’t relate to anybody affording this and but if I wasn’t given sevens, if I wasn’t the castle man this is a lot of s*** to upkeep just for two people, Sally and myself.
56:49 You show me the rest of the castle.
56:50 Absolutely. Heat. Heat. Hey, hey, hey.
