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Dan Peña – Your First 100 Million

Dan Peña is by far one of the most eccentric American businessmen I have ever met, and I’ve seen my fair share over the years.

Dwelling in the 550 year old Guthrie Castle in Scotland, Dan was originally known for turning $820 into $450 million in the oil business in the 1980s.  Since then he has taken a break from the business world to focus on mentoring elite executives and boasts a net worth creation of $50 billion.  As Ripley used to say, “Believe it, or not.”

But one thing that cannot be denied is his charisma:  a tantalising combination of Sigmund Freud, General George S. Patton, and the former Chairman of General Electric Jack Welsh.  Dan gets straight to the point with his hard-hitting talk.  No minced words and no cry babies allowed.  And if you think what you see is opinionated, try having a chat with him off camera!  He definitely gave me a piece of his mind.

I guarantee you will either love or hate Dan Peña, a reaction we have prided ourselves in at London Real over the years.  During the interview I found myself asking that very same question, and after much deliberation have concluded that I quite like Dan Peña.

In fact I like him so much that I have decided to make it my mission to Mentor him in the fine art of the Ayahuasca Ceremony.  Now we can truly unleash his power to the world.


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11 Comments on "Dan Peña – Your First 100 Million"

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At minute 48 Dan mentioned what people in the seminar are investing time in. Being:
– daily exercises
– aformations
– goals
– building dream team
– new performance context

Then the discussion moved somewhere else.
Dan mentioned there are 15 things. Anyone knows what the other 10 things are?


I love how restrained Dan is and how he and Brian are reading one another. I just watched the Ritz episode last week and have been consuming as much as I can from Dan’s site.


Fantastic interview with Dana Peña. Looking forward to Peter Sage!! Great work.



I love him! He’s amazing! It’s nice to watch him. I really like the information. I think if you mix some of the stuff that James Altucher said, with him, you can become great in any way. I was shocked when he said about the tech guys, and getting hands dirty and all that. And i realized about James Altucher. Do what you lvoe to do, and you will generate value for others while enjoying your journey and getting payed for the things you love to do. Like fitness, and programming = online fitness , idea sex. Music + programming… Read more »

I loved him! Absolutely loved the interview, I can totally relate. I am Mexican American and also come from a working class immigrant background. Dan is very much like the male version of my sister and I. Very inspired! Expecting to go to Scotland in February. Thank you for doing this interview, it was of so much value to me 🙂




A ‘prayer’, when properly performed, is the feeling of something as if it has already happened. By “smelling the leather” Dan was actually manifesting more of it. That’s some Zen shit!


What a charming and intelligent man! He’s a real sweetheart.


Thank you for the affirmation & goals setting tips


Very interesting guy. Had me laughing a couple of times. Dan definitely has a unique way at looking and approaching things. “Just F*^k!ng do it.”

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