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Dan Peña - The Trillion Dollar Man: How To Turn Your Dreams Into Reality

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The Quantum Leap Advantage

Dan Peña is an American born businessman, entrepreneur, mentor and creator of QLA, the Quantum Leap Advantage methodology responsible for the creation of over $50 Billion of Wealth since 1993. He was recently featured in the London Real Original Documentary film “The 50 Billion Dollar Man” and his appearances on London Real have been watched over 10 million times.

“I want to get you as uncomfortable as humanly possible from your old lifestyle.”

In short: Dan Peña is an American businessman, mentor and founder of QLA, the Quantum Leap Advantage methodology, who lives in a 15th-century castle in Scotland and says his mentees have created over 50 billion dollars of wealth since 1993. In this 2019 London Real interview with Brian Rose, he explains how to turn dreams into reality through risk, self-esteem, accountability and discipline, and discusses his seminars, business ideas and plans in Hollywood.

Brian first met Dan five years earlier, and their relationship was the subject of the London Real documentary The 50 Billion Dollar Man. Here, the two discuss how that claim started, what Dan thinks is most important about his programme and why he calls the figure a proof that the system works.

The conversation covers how Dan teaches high performers, why he insists on formal dress and discomfort at his eight-day seminar, his views on risk, self-esteem and parenting, business sectors he finds exciting, his move toward show business, and his thoughts on life, legacy and what comes after death.

Key takeaways

  • Engineer more risk. Dan said that when he faces a decision he asks how he can increase the risk, because the education system trains people to be risk-averse and to obsess about details.
  • Self-esteem comes before everything. He argued that love, religion and other comforts matter less than self-esteem as a human being when it comes to getting a job done.
  • Accountability beats comfort. In Dan’s view, many people dream too small because they have too much love and not enough accountability or discipline.
  • Surround yourself with a Dream Team. He described building a team of people with 100 to 150 years of combined experience who tell you what to do and what not to do.
  • Get uncomfortable. At his seminar he wants people as uncomfortable as possible with their old lifestyle, starting with formal clothes and formal meals.
  • Keep teaching what works. Dan said his seminar changes constantly, taking what worked last week into the next course.
  • Legacy and purpose. He talked about wanting to leave a sculpture, books and case studies, and about the importance of affirmations and a sense of life after death.

The 50 billion dollar claim and QLA

Dan explained that the 50 billion figure came about almost by accident, after a Harvard Club audience asked how his programme was working and he totalled up what mentees had achieved. The number moved from 50 to 56 to 64 billion before settling at 50 billion, which he says is more than enough to show that the system works.

He cited the NEOM project in Saudi Arabia, initiated by his mentee Dr Klaus Kleinfeld, as an example of the scale he sees in his network, and said that the figure on his suits has become part of his brand.

Risk, accountability and self-esteem

Dan said his students are trained by their education to avoid risk. He argued that the answer is to take more calculated risks, to seek out experienced advisers and to hold people accountable. He said that you cannot change anyone who lacks self-esteem and that love alone does not get the job done.

He criticised what he sees as overprotection in parenting and a decline in toughness among young people. These are his opinions, which Brian challenged on several occasions.

Inside the seminar

Dan described the eight-day seminar at his Scottish castle: eight hours of instruction plus meetings in the evening. He said the aim is to make attendees as uncomfortable as possible with their old lifestyle through suits, formal meals and discipline, and that he updates the content continually.

He also talked about mentees who have made significant money and the condition that he does not share names unless they allow it. Brian asked about the criticisms of his approach, and Dan responded that results speak for themselves.

Business ideas, Hollywood and legacy

Dan told Brian that sectors such as cybersecurity and telehealth look exciting to him, and he discussed the logistics of a possible entry into film as he works with a major talent agency. He said show business is his life, and that his books may include a memoir and a book of case studies.

Late in the interview he spoke about his own spiritual experiences, his daily affirmations and the idea of a sculpture of himself at the castle, and said he still has hope that humanity can solve major problems.

Who is Dan Peña?

Dan Peña is an American businessman, mentor and founder of QLA, the Quantum Leap Advantage methodology. Born in the barrio of East LA, he now lives in a 15th-century castle in Scotland, where he has taught his mentees for more than 25 years. He appeared in the London Real documentary The 50 Billion Dollar Man and returned to the show for this 2019 interview.

Frequently asked questions

What is QLA, the Quantum Leap Advantage?

QLA is Dan Peña's methodology and seminar programme for high performance in business and life, which he says has helped his mentees create over 50 billion dollars of wealth since 1993.

Why is Dan Peña called the 50 Billion Dollar Man?

He explained that the figure came from totalling what his mentees had created. It stuck, and it is also the title of the London Real documentary about Brian Rose's relationship with him.

What does Dan Peña say about risk?

He says the education system trains people to be risk-averse, and that he asks how he can engineer more risk into a decision.

What happens at Dan Peña's seminar?

He described an eight-day seminar in his Scottish castle with long days of instruction, evening meetings, formal dress and formal meals, designed to take people out of their comfort zone.

Where can I watch the Dan Peña interview?

You can watch the full Dan Peña interview free on this page, with the full transcript below the video.

Chapters

5:20 | Introduction: Dan Peña and QLA
10:15 | Where the 50 billion dollar figure came from
13:17 | Training people to take risk
21:25 | Self-esteem comes first
24:35 | The Dream Team
27:25 | Engineering more risk into decisions
36:03 | Mentees and case studies
40:57 | Inside the eight-day seminar
52:49 | Getting uncomfortable on purpose
57:17 | Answering the critics
1:00:37 | Hot business sectors
1:17:42 | Staying energised with age
1:38:04 | Going Hollywood
1:49:30 | Travel and discipline
1:55:56 | Wealth and what to leave behind
2:11:13 | Reflections on success
2:24:50 | Dreaming too low and accountability
2:41:36 | Hope for humanity
2:44:51 | Life after death

Downloads

Full transcript: Dan Peña on London Real

5:20 This is London Real. I am Brian Rose. My guest today is Dan Peña, the American-born businessman, entrepreneur, mentor and founder of QLA, the Quantum Leap Advantage methodology, responsible for the creation of over 50 billion dollars of wealth since 1993. Born in the barrio of East LA, you now live in a 15th century castle in Scotland, and for the past 25 years you’ve been teaching your mentees a style of achieving high performance and super success in business and all aspects of life.

5:49 You were featured in the London Real documentary film, The 50 Billion Dollar Man, which tells the story of our complicated relationship over the past five years. Our conversations on London Real have been watched over 20 million times. Mr. Peña, welcome back to London Real. Thank you very much for having me. It’s my pleasure.

6:05 I still remember like it was yesterday when you came five years ago for that first interview. Almost to the day. Almost to the day. Five days. I checked in the calendar, it was two weeks.

6:15 It was April 4th of what was that, 2014. Correct. Yeah. And, well, like we said on the show at the very beginning, I said they’re either gonna love you or hate you. Correct.

6:27 And at the end we went out on the sidewalk, we were hailing a cab, and first you asked if I could see aura around you, a green glow, and I thought you were crazy. You said, Brian, I change people’s lives and I’m gonna change yours. Correct. And you shook my hand and you got in a cab. Correct.

6:44 And I went home and I didn’t know what happened to me. What happened. Well, well, look at how you’re dressed now as compared to that first interview. The people have commented to me that have been long-standing followers of you that your transition in life has sold more people on QLA than probably anything else I’ve ever done, God help me. Yeah.

7:12 Seen from that April 4th first interview to the other four or five interviews, and more importantly seeing your change, not just from your dress, your demeanor, how you talk, and that you went from a, if I understood it correctly, a non- pay, free model more or less, other than through advertising, to the your various different subsets of models that are, you know, creating millions of dollars or pounds, but however you want to calculate it. So that’s a big change. But that’s what I’ve done for you know, the better part of 50 years, only the last 25 years as a coach.

7:55 The I seem to be able to get the best out of them, even if they don’t want it. Now even people that have you know, adopted my methodology before the QLA was actually formed, and more recently the last 25 years, even if they’ve only done it five or ten percent, you know, we’ve created multi-millionaires, billionaires, and more recently my poster child is a teenager, Josh, came who came to me at 17 years old, he’s now 21 and he doesn’t like me calling him a teenage phenom anymore. He’s a former teenage phenom who’s now 21, who’s flying around in a jet plane and, you know, is a multi-millionaire as a teenager.

8:39 And so all the way up to the largest deal in recorded history, NEOM, which was initiated by Dr. Klaus Kleinfeld, a long-term mentee, and that where they’ve got 500 billion that the Saudi government is putting in, and since the initiation of it the IMF and the World Bank have both committed 2.5 trillion dollars on top of the 500 billion. So I could just as easily call myself almost a three trillion dollar man. The, excuse me, almost six trillion dollar man, two and a half doing that, but 50 billion is gonna, and especially since I have a lot of suits now, let’s say, say 50, it says on your suit, says 50 Billion Dollar Man.

9:22 Craig, that’s right. Trench knives. Correct. Oh, I still get a lot of people that say, what’s the 50 billion about? I check, he’s not worth 50 billion.

9:28 And then people try to explain to other people, you’ve created that net net worth of equity. Correct. But why don’t you call yourself the six trillion dollar man now? Other than I have suits that say 50 billion and the suits are 10,000 pounds a clip. Not bragging, but you know, and I haven’t even worn them all yet.

9:48 It just, it’s got a better ring. But I’d like, when we were currently at about, without the IMF and the World Bank, we’re currently at about six hundred and seventy billion. Okay. And I’m gonna make it two trillion. So I told my wife that I’m gonna work at least in time at a trillion, not counting the IMF or the World Bank, but the but I don’t consider it work.

10:15 And 50 billion has got a ring to it, and it’s all by serendipity that we even started, because 23 years ago at the Harvard Club they asked me, I came back for a second time, they asked me how is your program working out, and I had five or six of the Harvard Club members had gone to the castle. Well, I said, well, just with the guys here in the room we created 100 billion, I’m sorry, a hundred million. And I was looking at with great disdain because they don’t want to talk about money mostly because the ninety-five percent that didn’t come were standing in, you know, like Groundhog Day, they hadn’t done anything.

10:51 And so I didn’t talk about money again for 16 years. You got the idea, these guys made a hundred million dollars of my teaching. So grab the interest, credit Ric, and then one of the other guys who’s a great marketing guru came up with, here, generated 11 billion in revenue, not equity. And one of my crack staff brought to my attention, he says, you know, I’m sure that we’ve got triple or quadruple that in equity. So 10, 12 days later they came back to me, the first number they came up with was 34 billion we created, and he says that’s his preliminary.

11:27 Then they put some feelers out, then we went to 56 billion, and then we went to 64 billion, and then we stuck on, this is almost 10 years ago now, we stuck on the 50 billion and the, it’s it it’s more than enough to show that the system works. And what’s most important in the trouble I had 25 years ago when I first started teaching, coaching, mentoring QLA is that, even though I had taken 800 bucks, turned it into 4 and 50 million, that’s me. They look at my skill sets, my, you know, gift of the gab, my presentation skills, and then they turn themselves off by saying, we’re not Dan Peña, we’re not gonna be able to do that.

12:06 So for 4 years I’ve been building up a cadre, and now we’ve got, this is not much of an exaggeration, from Forrest Gump, literally Forrest Gump IQ types, to 180 IQ, and the lower the IQ the more money they make. Explain that to people if they don’t get. Okay. Guys like yourself, yeah, how come I can be successful? In, okay, well, you could be a lot more successful if we had 30 points less IQ.

12:35 Explain that. Okay, okay, this government, everybody knows that you’re a engineer, MIT, arguably if not the best, one of the two best engineering schools, scientific type schools on the planet. Okay. And you’re a graduate, we, I’ve checked, you actually graduated, you have a diploma, I’ve checked, by the way. Then checks everybody.

12:56 Yeah. I’m with Provost, where’s a lot of the guys out there, they call themselves PhD, that said have no PhD or they bought it on the internet. But back to you, so you’re an engineer by, by definition engineers are analytical. Okay. You get trained to be analytical and and quite, quite simply, if you make a mistake, normally if you’re building a bridge, you’re building the rocket ship or whatever, a lot of people are going to die.

13:17 This is not you. So you’re trying to be, say, trained us to be risk-averse. Correct. And risk-averse and to get excited with all the details and the numbers. Yeah, like porn for us.

13:28 Yeah. And trained to spreadsheet things to death. Okay, what does that mean for people to do it? Okay, over analyze it, analysis paralysis, by analysis, which means you don’t have to pull the trigger, just analyze it all day. Yeah, just because you hit the send button in or enter button on the computer, doing the numbers again, that’s not taking action.

13:49 The, so you overanalyze, you study things, you think of all the possible permutations, all the possibilities of what can go wrong, and if you do that enough you’ll come up with enough reasons not to do it at all, because taking action isn’t doing a spreadsheet, taking action is not listening to a podcast, taking action is not reading a book. Okay, taking action is actually taking action. And that’s why when we came up with a phrase to describe QLA we borrowed Nike’s.

14:17 They say, just do it. So we say, just do it. They had some emphasis to it. And the, but if you’re an engineer, an accountant, a lawyer, a doctor, a scientist, a computer, a PhD, etc., you have learned to study and to take action in a certain fact pattern. Okay, and that fact pattern is not a gunslinger like at the OK Corral pulling his gun and shooting.

14:46 Okay, that is, well, where’s, how’s the wind coming, you know, is the sun at my back, was the sun at his back, you know, how many of them are there on their side, how many, you go through all these permutations. When a good entrepreneur makes decisions, a lot based on his gut. Okay, you can decide on a deal in 60 seconds. Yeah, sometimes less. And you only have two times to make a first impression, once.

15:12 How you look to what comes out of your mouth. Okay, a lot of guys and gals look the part, but as soon as they open their mouth they, you know, they are engaging in self-sabotaging activity. The and and it’s quite simple, so I’ll see a guy or a gal and walk up and we’ll shake hands and the aisle, no, this isn’t it, look him in the eyes, I can see death in their eyes, I can smell fear. Now let me back up to the handshake. In 1986 the female hand pressure per handshake was 98 pounds per square inch, average, average.

15:52 Okay. 2016, that’s a hundred and eight men, 1986,114 men. Today, 96. 2016, that today, that not that I need that validation, that we’re turning more to snowflakes. Not that I need that validation, that what does that mean?

16:18 Well, it means that men aren’t men. Aren’t what they used to be. Men aren’t the guys today. Are not the guys has settled the western United States in covered wagons and they went from the east coast to the west coast. Men aren’t the guys from the 14 and 1500s that sailed the ocean blue to find various parts of the world.

16:41 Right. That’s hurting us, I mean, deficit in a devastating manner, because they’re not pulling the trigger and then taking action and risks, which is how we survived. Correct. Instead they are having self-esteem issues, whereas they’re being told that you shouldn’t be aggressive, the patriarchy is bad, you have privilege and you need to tone it down. Correct.

17:01 Oh well, not just tone it down, not have it. Right. And it gets back to aesthetic, Artemis children, which are Millennials. We had, right at the outer edge, as our oldest son, but they were in athletic programs in schools just when they know, when you know, you participate, ribbons. And I took him out of athletics when they were, you know, 12, 13, 14, 15, 16, 20, 27 years ago.

17:30 That’s when that started and that was the beginning of the deterioration of my judgment, manly education. Now we’re fighting back against that. Correct. And so this is a social experiment as much as a business. You’re making it sound better than it is.

17:47 That’s not how I thought of it and that’s not how I think about it, but anthropologists, sociologists would say exactly what you just said. In fact, some very bright guys at some of the universities that I had the privilege of talking at to the students have said the same thing. Right. And if you look at the evolution of the castle seminar, which I want to get to, it now features boxing. Correct.

18:07 And even some of my team here at London Real said, all right, are you serious? And they know you, and I’m like, yeah, from the last six months or nine months everybody, they box it out in the middle of a seven-day seminar where you’re wearing suits and ties, being waited on by butlers who used to work for the Queen at Buckingham Palace, finest foods, I’ve been there, it’s all real, and then they punch each other in the face in the middle of it. Correct.

18:28 Okay, so this is a first time I’ve ever really seen it from this lens. So you’re, you’re teaching and just stopping. Yeah. Of the 24 people, normally 18 will go in the boxing and it’s voluntary. It’s voluntary and but the ones that aren’t going in normally have some physical deformity or something, you know, something’s wrong with them, and we don’t advertise that, but 95% or 98% of the able do it.

19:02 A third of the ones that go in the ring have never been in a fight in their whole entire life, even on a schoolyard as a kid. Okay, the one that I have on social media where that guy is throwing a right overhand right on a guy that he was hitting, a Canadian guy that’s a PhD in mechanical engineering from whatever, the Max Planck Institute in Germany, and he had never thrown a punch. He was scared, trembling when he, before got in the ring. Okay, and the he had never been disciplined as a kid, he’s never been screamed at as a kid, he’d never, you know, he was a goody little two-shoes PhD and he was in his suit when he threw the punch.

19:50 Right. No, no, no, no, he wasn’t. The early, did some of the guys, no, some of the guys because they just, they weren’t going to fight and then they got involved in the moment, they hadn’t brought the right, so then they got involved in the moment because the guys enjoy it. But one of the reasons we came up with the boxing is because before we started the boxing we had four fights in three seminars of the guys duking it out. I go to sleep, they never fight when I’m awake, I go to sleep, we say satellizer goodnight, and then in the morning we find, you know, Ramona had a couple pieces of furniture broken and the guys bellied up, they paid for it, in the castle, their fight and throwing punches at your average head.

20:26 Okay, that crack about a year ago we had a little Arab guy, the who had a little teeny mouse who had been pushed around by a bigger guy, in graduation night he cold-cocked him as he was walking through the main hall. Okay, but that’s all your fault, right, because you’re alpha, everybody, yeah, adrenaline is pumping. I mean, some of the guys didn’t even know what a dren illan rush was. Okay, so this is a positive thing. Yeah.

20:55 So you’re, I mean, look, I remember when I was up at the castle I said, they don’t make them like Dan Peña anymore and we should cherish for what he tells us. You’re kind of giving us a glimpse into what we were in the past and you’re trying to remind us that there were good things there. Yeah. What do you say against all the people that say, well, violence isn’t the solution and we should embrace the feminine side and all of that stuff? Okay, I’ll say if love worked there wouldn’t be, there would be no personal development.

21:25 Love doesn’t got the job done. Okay, love doesn’t work, religion doesn’t work, nothing works other than if you have self-esteem as a human being, you’re a better person, you’re a better father, you’re a better husband, better wife, whatever the hell, you know, you’re a better, you’re a better citizen, you take life more serious, it has self-esteem, if you had self-worth. I said it done the other night, Gallup poll did in 2016-17 a study, eighty-six point six percent of the people on the planet, of the, of seven point six or seven billion are unhappy.

22:03 They’ve, they’ve locked out, there, they’re not looking for anything in life, and I say I’d like to find a thirteen percent, because most people are living hand-to-mouth, most people are living paycheck to paycheck. Okay, that’s why your programs are successful, because you give them alternatives. Okay, that’s why Dan Peña’s programs was successful, because he gives them alternatives, and the alternatives aren’t, aren’t being taught. When I was at these various universities I had the privilege of speaking at, one of the first questions I ask is, how many classes have you had in buying a business?

22:40 How many classes have you been I hadn’t, selling a business? No hands go up. How many classes ever had, this is the business schools, right, how many classes have you had in leadership? None, except for Naval Academy more recently, none. Well, then how in the, what is it, what are they teaching you here?

22:58 You know, if you don’t know how to buy a business, sell a business, and you can’t lead the people, and but they’re not being taught the very, there’s, there’s not hard to change all that. Correct. Okay, and what about the women that come, or you’re not teaching them to be men? Because you know, no, no, no, but we had the last seminar we had two women get in the ring and one of the women wanted to get in the ring with a guy and I, I wouldn’t allow that, I didn’t know what the outcome was, so but the women, I mean, they were strong punches, not like, you know, you used to see, you like, you know, scratch.

23:33 Yeah. I thought there were duke it out. Yeah, they were pretty good. So this isn’t, this isn’t a social experiment, but looked at it from a social lens, you’re trying to get people to kind of man up. Correct.

23:44 Get the self-esteem back by any means necessary and start pulling the trigger, as long as legal, moral and ethical. Okay, and what the kids have said, you know, I tell them all, go over there’s a rule of law, if there’s no rule of law, cool, they can’t work, or not can’t, much more difficult, there’s no rule of law, but morality and ethics swing in the wind, because everybody’s morals and ethics are different, and the ethics and morality in Russia is different than in Connecticut. Okay, and so that, they have to, you know, kind of feel the way through, but what was socially acceptable in the early 80s when I got started, actually the late seventies when I got started, isn’t socially acceptable now, and, you know, they have bad names for people that go around and do some of the stuff that they used to do, so you have to be aware.

24:35 And so what you do, and that’s what the Dream Team does, the Dream Team, because it’s experience, you’ve got a hundred, 150 years of experience, the Dream Team is there to tell you what you can do, and they can also tell you how to, you’re still gonna make mistakes, but not to make the most obvious mistakes. Okay. And look, today I want to get into a few more details of QLA. I want to talk about the Dream Team and I want to do a couple of mini case studies with Josh, Jim, Josh Kim, Klaus Kleinfeld, and maybe even go into Rick Scott, former senator, some governor, now senator.

25:05 Correct. Potential president, president of the United States in 2024. We’ll get into that as well. Okay. Um, back, just to finish out our loop on IQs, you’re talking about me as an engineer saying the smarter you are, the less risk, the more risk of error.

25:18 Might give you a case study. Yeah, give me a case study then. Okay, the guy we’re the closer to 80 IQ was responsible for 400 million pound deal, health care in this country. Okay, he was a joiner, carpenter. Right.

25:30 Okay, he had one O level, for those of you in Britain you know what that means. He had a D in joinery. Okay, 180 IQ, let’s go up about, you know, 80,100 points the guy is in the hall of fame and he’s doing, with his hundred eighty IQ, he went to the university four days to take four finals each year. He never went to class, graduated top of his class and also computer science engineering. Okay, and he’s doing 10, 20 million euro deals and he’s never even come close to a four hundred million pound deal, because the computer scientists, you talk about analyzing it, I mean, you know, the he’s waiting for, on the 29th of February, the moon and everything to be juxtaposed, and so he doesn’t pull the trigger, whereas the carpenter, he just jumped on it like, you know, like stink on, and just, you know, with perseverance just kept driving, driving, driving, and until the deal got done.

26:38 Okay, so QLA works better with people that don’t overthink it. Correct. And you said, I remember you said this to me, you said it takes the longest time for engineers to get it, but when they get it they implement it more effectively than other people. Correct, and why is that? Because there are advantages to the skill sets of the engineer.

27:01 There’s no, it’s no accident that 40% of all the billionaires are engineers. That’s not an accident. Okay, and they, and once they get it, I mean, and once that penny drops or the shoe drops, whatever the saying you want to use, then they, they, they just, you know, it’s, you know, the world is their oyster. Yeah. What you taught me to do is to engineer risk into my life.

27:25 Correct. So now every time I’m faced with a decision, or sometimes even when I’m not faced with a decision, I just think, how can I engineer more risk in this situation, whereas before I would try my hardest to engineer less risk, which meant growth was slow and I played it safe, and at the end of the day it didn’t matter anyways. What, so a couple of people thought I nailed there. So you played to win, you played not to lose, and one of the not new concept, we talked about it when you were there a few years ago, but we, because I do change the seminar every seminar, and so we start playing the slides and we move some of the blocks around and I, I don’t, not sure how I explained, when you start a business from zero, your first 50,000 in revenue is geometric, your next 500,000, winning that to people.

28:15 So when you start a business, most any business, those funny businesses, those first 50,000 revenue is geometric because it comes from zero, nothing, that goes from zero to 50, you’re just, obviously. Okay, and then from zero the 500 is geometric. Okay, Microsoft started that way, Facebook started that way, Google. But then what people start doing is they start playing safe of the win, he’s playing not to lose, and they start not doing the same things that got him the first gym after growth.

28:40 But the other more important thing in my judgment, and it’s really proven really beneficial to the kids in the last year or two, is that that first million in revenue, because we buy revenue, it’s easier to buy revenue than to create that revenue, that has a million. Now we don’t know how much he’s spent or they spent to create that million. So when banks see that you’re de-risking the commercial debt, you’re de-risking because you are having cash flow, free cash flow that covers debt service based on somebody else.

29:16 It may have taken them twenty-five years to get a million in revenue and you’re buying it in a week, a month, right, six months. And when you say buying it, that’s through acquisition. Correct. Which we’re gonna cover later. Okay, well, a, but it’s a really interesting point.

29:27 You were out in California at Elon Musk’s company’s Hyperloop, talked about those guys, and you made this point, they had the MIT engineers and everybody out there. They knew my story, but they got it right away. When you say, hey, when you buy that revenue as an acquisition, you basically, you know, take them, you’ve seen them on this whole journey where normally they would have to take a lot of risk to get that. Correct. You can buy that, correct, in a heartbeat.

29:48 And then a big guy stood up and I don’t know if he was an engineer or not, but I know he was, he could block out the sign, he was so big, and he said that I’ve seen the transition, and for those of you in the audience that haven’t seen the transition of you. Yeah, anything, I don’t know, I don’t know, all I know is the, of course, then the other guys, you know, they, they’re skeptics. Engineers are skeptics, you know, they want to put a goddamn rocket ship underground, am anything go wrong with that thing?

30:22 Right. Yeah. But all of a sudden they’re optimistic, they’re optimistic, but about me trying to explain buying revenue, well, I don’t know, but when the engineers get it, okay, they get it. And how does that, how does that roomful of, you know, some pretty high-performance people, correct, at a hard guys company, working for probably the highest performance CEO in the world, Mr. Musk, how do they handle it when they come out? Now Musk has not disassociated himself, he’s turned over the Loop.

30:53 Yeah. Okay, this is that underground. Yeah, yeah, this is an Italian guy and his name escapes me, who’s now the CEO of the Loop, and the but I mean, they understood. In fact, they want me to speak, they’re going to do every third or fifth Saturday they get together, they ran a movie theater and, you know, five, six, seven, eight hundred of them come together, and so I’m gonna get my schedule in the next few minutes so I can go speak to them on a Saturday.

31:22 But they understood the deleveraging immediately, they understood that it took the risk away. Right. Okay, and we’ll try to get more into that later as far as that concept of buying revenue. I want to talk about how busy you are, because you’ve been going around speaking, you’ve been talking directly to the Navy SEALs, the Naval Academy, places like Hyperloop, big universities. You also have 12 events at the castle this year, right, including hardcore, one or two hardcore, hardcore, 11 regular.

31:50 I mean, that’s the most you’ve ever done in a single year. You’re turning 74 this year. Correct. And you’re in more demand from, than ever. Correct.

31:59 From a younger audience than ever. Correct. And you’re making more money than ever. No, no, no, I probably more that, more that works. Oh, absolutely.

32:07 In fact, I looked at it before I drove over here, 51% of my demographics comes from 15 to 34. Okay, all at 50%. Okay, okay, 15 to 34, and even though the 15 to 25 is only 20%, they exist when 10 years ago they didn’t, and the 40% is from 25 to 34. So the, so as I said at dinner, my demographics I’ve gone upside down, and it’s because the young kids, you know, wanna, don’t want to make the same mistakes as their parents, and don’t, and, and, and as I told you, when I asked the audiences, and I asked the Hyperloop guys, how many of you would want your kids to be like you?

32:56 One guy put really well, parts of me. I don’t mean parts of you. Okay, next, how many of you would want your kids to be like your grandparents? The same guy, parts of my granddad, my dad, parts of me, meaning no, nobody. I mean, and so, and yet, I mean, what does that mean?

33:14 Well, that means that for the most part, subsequent to the Second World War, my dad’s generation, we’ve got pretty s***ty role models. Pretty s***ty role, nah, we’re not proud of what we’ve done. Oh no, we’re not. I mean, you know, I wanted to go, um, be just like my dad, you know, and the and I know my kid brother, same thing, you know, he wouldn’t, you know, I, I thought all fathers were alpha males because my dad, not that he hung, but the guys that he was associated with were either World War Two and Korean veterans like he was.

33:52 These guys were, you know, I didn’t think of it that way, I mean, but they were hard-ass. Right. And for people that don’t know much about Manny, your dad, brief synopsis on what he was like and who he invent, I invented tough love. He was hard as nails. His dad passed away before he was born, a couple of months before I was born, so he, you he said, well, the Navy, when the military made a man of me, so he raised me as if we were in the military, even way before I’m in the military.

34:24 So he volunteered for two wars, I volunteered for one war. My dad, when he retired his first career as a 28- year veteran of the Los Angeles Police Department, had 702 days statutory leave he hadn’t taken in 28 years. Now if you do the maths, as you’ve seen in this country, that means he never took a day off in 28 years, i.e., there were a 26-year period in my life I knew I work every single day, including the day I got married. 26 years. The day you got married?

34:57 No, you have no, I worked some the day I got married. Okay, and the I, you know, and I, but it’s not work for me. My dad loved what he did and I loved, I loved the results of bringing people across the goal line and allowing me to call myself the greatest of all time, user, creating wealth through equity. But we’re not teaching that anymore. No, we’re not, we’re not, people about a holiday and correct time off, often for 4-day workweeks, and they’ve got another thing, it’s not some kind of QuickTime or something where they, they don’t even keep track of your, your hours.

35:41 Oh, they only keep track of you getting the job done. But the bars are so low, you know, I, I could get the job done in a weekend. I told you the story, our youngest son when he was in graduate school, he sent me over four case studies and on a Thursday. He said, Dad, what do you think of these? And I said, when do you need the information by?

36:03 He says, Sunday. I spent eight hours on four case studies, I sent it back to him. He thought that I had my students, my mentees, do the work, and when he turned it in, this is one quarter’s work for a team of four graduate students, one team. I did it in eight hours. The work, what the f*** do you do all year, I asked him.

36:30 He says, well, he said we can, we study, though, there’s nothing to study, these are the facts. I mean, Jesus Christ, you write a couple of numbers and, but the kids today have a low benchmark. I think the reason the big schools keep it a two-year MBA is because they can charge fees for two years. That’s my own personal opinion, because it can’t possibly, during the Hardcore we cover it, between 32 and 38 cases, just like Harvard, just like Columbia, just like NYU, we do it in eight and a half days, eight and a half days.

37:02 So no need for these business schools. And again, you think they don’t teach you how to buy a business or sell it? No, no. Back to your father, do you think the greatest gift you can give your children is to be an alpha male? No, the greatest gift you can give to them is make them accountable for their life in all aspects.

37:21 If you’re an alpha male, fine, 98% of the high performance people on the planet are not alpha males. Explain them. Okay, they’re beta males. Okay, Elon Musk, Warren Buffett, Bill Gates, Zuckerberg all have one thing in common, they’re introverts, they’re not alpha males. 98% of the engineers in there.

37:43 Yeah. Okay, but you don’t have to be. All right, but what you, what if you want to be a role model, kids don’t do what you tell them to do, they do what they see you do. And oh my God, my grandson, my first grandson that we went to visit here a couple of weeks ago in Columbus, Ohio, with our youngest son Derek when he got out of the hospital, and I posted it on social media, he’s wearing t-shirts, Future Legend. Every single thing that is being done for him is laying the groundwork for him to have high expectations of himself, be a high performer.

38:23 The I know why the Kennedys and the Rockefellers and those people send their kids to those schools, because there’s a higher probability that if they were raised in a wealth creation, high performance environment, that it’s going to rub off. So you show me your friends and I’ll show you a future. Right. And it’s just expected. Correct.

38:43 The Kennedy family, I mean, if you’re a Kennedy you’ve got to step up and do something. Correct. You’ve got to run for office, you’ve got to take risks, and you’ve got to be a part. So the same thing happens with your kids, so expect high performance out of them, demonstrate it yourself, hold them accountable. Correct.

38:57 And that’s what your dad did to you. Absolutely, absolutely. And the and I was a hellion, I did a lot of unsavory you know, and the and I’ve told you this before and I tell the audience, is my parents, especially my dad, only had one goal in life for me and that was to keep me alive till the age of reason. He didn’t know if that was gonna be 20, 30 or 40, and the last time I got arrested I was 31 and a half years old and I was already successful, matching Mercedes, Rolls, lived in a Frank Lloyd Wright type, out, not Frank Lloyd Wright, but a house like that, you know, and I was, you know, I was a psycho.

39:36 And would you get arrested for drunk? Well, allegedly I assaulted a policeman, but uh, I don’t remember that part. I remember getting stopped drunk and I remember him poking me with his billy club, and which in California there’s no big deal, you know, and I might have taken the billy club away from them, but I don’t call it that really. That was the last time. You, last time.

39:58 That’s all. So I stopped driving. Okay, I’ve had drivers ever since, because I still like to drink, especially then, and I’m not gonna drive and drink. So Andy, you forget? No, did I know I was drunk?

40:13 Yeah. The officers, sup, I was driving my 450 SL Mercedes, brand new. Okay, with my right tire, you know how there’s a kind of like a little, like a ditch on the side of the freeway? Mmm. My right tires were in that and I’m driving four or five miles an hour.

40:28 Okay, with the top down. And yeah, I would pull you over. Yeah, we pulled me over, and the in court, because it got, went to court, the cops say we couldn’t, we didn’t want to jump in the car because he wasn’t listening to us, cuz I was not just drunk, and we didn’t wanna step in front of the car because we can run over, because it was just driving along. But yeah, so I don’t need to join drink and drive. Okay, I want to talk about, so this year twelve seminars at the castle, and I mean, these things are no joke.

40:57 I mean, it’s eight days, right? You’re going, I mean, you work hard. Yeah. You’re going all day, eight hours of instruction, then you’ve got meetings at night for another three hours or four hours, you’re hosting dinner. Correct.

41:10 I mean, it’s a lot of work for you. Correct. You go dark, so, you know, I mean, I got before them and I go to bed, not go to bed more than later than everybody, but most of the people, but they the first day I say by the, the sixth or seventh day you’re gonna be tired, and I won’t be. I get more alive and more alive and more alive, and I do, I get more alive and more alive by the sixth or seventh day. I mean, I’m more energetic or more psycho than I was the first day, because the QLA seminar is like sex, it all comes at the end.

41:44 Okay, you know, all, all the points come together, all the dots are right in the last five or six or seven hours, and the, and so I’m more wound up about that, because I know the better I present that, the higher the impact, the more it’ll resonate. And, you know, occasionally, you know, I don’t feel like that, but Alistair Cooke, the great BBC Xander, told me 30 years ago when I first came here, being a high-performance professional is doing the greatest job when you don’t feel like it. And so I drive myself.

42:17 12 seminars this year, all the kids are coming to your castle because they want to know how to get the money. Right. Then why don’t you tell us? Okay, well, I have a link on my site, free, how do you get the money, it lists the 14 sources. Will money solve my problems?

42:35 Not solve every one. No, no. Okay, what, what the only thing money will do, it allow you either to dig a deeper hole that you’re already in or somehow catapult you out of the hole. Okay, out of the hole. And the most of the kids that do it are able to get out of the hole.

42:54 Well, a part of the reason that they’re in the hole is, show me your friends, I’ll show you your future, your family. When you’re raised the first seven or eight years of life is when self-esteem is built. Who are you around then? For seven or eight years, mom, maybe a dad if he’s not working or not traveling, older sibling, a grandparent. Right.

43:13 Yeah. They know nothing about training high performance people. Okay, very low probabilities, they’re hyper. Correct. A little, probably better now if you’re Steffi Graf and Andre Agassi and they’re your parents, and there’s a high probability you can be a world-class athlete, but other than some examples like that, and then after you build that, nobody wants to hear that.

43:32 No, I know that. Like you told the whole premiere of the 50 Billion Dollar Man, that your parents screwed you up and that’s the reason why you’re all low performance, you should have, you know, drained down your mama’s leg instead, but nobody wants to hear that, and I know they don’t, doesn’t make it not true. That, Amina. Okay, okay, so you accept that, then they can move to the next step, which is how can I correct it. And then so now you’re your adolescent, teenager, show me your friends, I’ll show you your future.

44:00 Most of us, when I say yes, collectively, not me, most of us are attracted to people that are like us because we fit in, we don’t want to be a sore thumb either on the upside or the downside. I’ve seen kids, now looking back in hindsight, that were high performance but wanted to hang out like with the hoods or the greasers, needs to comb, I think, you know, they, and this guy’s got 170 IQ, ultimately went to Stanford or MIT, and he’s hanging around, he’s aged to comb their hair in duck tails, back in my day. Yeah, I don’t even know exactly what that means, but the hair comes down anyway, and then he winds up being a medical doctor from Stanford, you know, but he went through that phase because he wanted to fit in.

44:43 So that were attracted to people that are, we were more in there and our comfort zone together, where QLA teaches is to teach you how to get comfortable being uncomfortable, and you know, most people don’t want that. So simple to say, so difficult. Oh, amen. Because subconsciously your brain is always trying to get you comfortable and it will tell you any story as to why you shouldn’t go do that. I don’t have the money, I just got married, I just got divorced, I just got kids, Brexit, blah, blah, blah, blah.

45:15 It’s constantly trying to convince you not to take. Correct. Correct. And the irony is that you can always come up with a reason, and then once you’re successful, whoever said it’s hard to get successful but it’s harder to stay successful, with some sort of genius, because it is, because now are you going to be a one-trick, does you do it one time, you know, was it just by accident? So I’ll sit on my assets and I’ll covet my assets and I’ll do everything humanly possible to play not to lose instead of playing to win, and you see that all the time.

45:52 God, I hate having your seminar, I want to be a billionaire, being him, and then they make, they make 10, 20 million bucks, I never hear from him again. Well, I hear from him again, cuz they’d rather just sit back. I mean, and, and, you know, I don’t know how over twenty million dollars, 20 million pounds, can change anybody’s life, but it does. The, I had a guy make four or five million pounds, I didn’t hear from him from 2004, 5, he wrote me a letter on HSBC letterhead signed by the vice-chair of the company saying he had proof of funds in his bank account, eight hundred and forty million dollars.

46:42 So he kept going. Yeah, but I mean the, you know, we’ve got a number of people that are made, you know, a lot of money, but part of the deal is if you don’t want me to share it I won’t, but when they’re dead, that’s obligation I don’t have, I’m not suffering in that obligation anymore, you know, I’m gonna be screaming from the high heavens. So your, your network. Yeah, we’ve got a couple, we’ve got a couple of German industrialists that are, you know, I wish them a long life, but if they don’t have a long life, you know, my numbers are gonna go up dramatically.

47:13 And so just to be clear, the money isn’t gonna solve your problems. No, but, and I think this is a good point to make, the pursuit of getting that money, or the actual getting that money itself, is gonna change your life so much, you’ll be going into the risk, changing your peer group, getting uncomfortable, working hard in something that in itself is, hopefully, is potentially gonna make you a better person. Yeah, increase your self-esteem. Right. You say guys walk into the room, they look six inches taller after they’ve done their first deal.

47:42 I told you about the Roberto, he asked me, from New York, no education, and he’s in retail software business and he said his benchmark was going to be, it’s going to cost me 20 grand, $20,000, what kind of return on investment can I expect, or as the average? I said there is no average. Ten months after you left the seminar he closed the deal where he made thirty million dollars on the twenty thousand dollar investment. He kept twenty million and he gave ten million to his team.

48:14 That’s highly unusual, to give ten million bucks to your staff, but he did. Okay, and but so, but based on the twenty million he kept, he made a thousand times on his money in ten months. And I mean, he’s not the best deal we’ve had, we got a guy who bought five hotels, hotels, I keep saying hotels, hospitals, last year, and he used to make thirty-five thousand euros a year, and and he’s coming back to the seminar next month, and he’s worth today, he’s worth, depending on the multiples, between 40 and 60 million euros, and the, and he’s a nice guy.

48:56 And in fact, I mentioned to you last night, Dan Lok is coming to the seminar in August, bringing some of his ninjas with him, and because defaults a because let’s just take you, these guys all think you’re Jesus Christ Superstar. I don’t know why. Uh, I don’t either, believe me. Okay, but they do and you have a tremendous following, you got a lot, a lot of kids, and I call you all kids, as you know, you’ve got a lot of people, and it’s easy to slip back into, you know, well, you know, I’m not gonna push myself, because when people blow smoke up your ass constantly, 24/7,365, it’s a good feeling, you know.

49:38 Yeah, you know, not the most vigilant high performance person will be submissively. You’ve seen that, that’s why guys like Gates, the late Steve Jobs, Elon, they don’t hang, eagles fly alone, you know. When it’s hard for the birds that are flying at 10,000 feet to blow smoke up your ass when you’re at 25,000 feet, and the it’s, but it’s not easy, it just isn’t. So they’re disciplined to go back for a refresh, they’re, they’re guys, they’re going back to refresh.

50:09 Plus, I mean, from, you know, even the seminar a year ago is different than the seminar today, because we continue, we take what works today, last week will be in the new seminar, the in a couple of weeks now. The easiest example, the show is from back when the seminar was in the late 90s, early 2000s, we’re writing letters. None of this was digitized, okay, so all our templates were a letter. Okay, and the end we were face to face. Now we have kids putting teams together via Skype and Zoom and not meeting their whole team.

50:55 Those are mostly young guys. Okay, that their internet skills or social media skills are better, but the older guys, or the guy that are old school, still wanna see eyeball to eyeball, so they travel. Then they travel and I’m a proponent of that method, but I mean, Josh Kim didn’t meet everybody up front, I mean, he met a couple of them. Okay, let’s talk about some of this process as far as what happens at the castle. First of all, how much is the castle experience?

51:22 Castle experience is 15,000 pounds. Okay, about twenty, forty thousand bucks. Yeah, that’s all in, you got to get there and you got to leave, but we feed you and we do all the, almost at it, seven days or eight days, now it’s seven days, seven days. Okay, you can come early, you know what? Okay, no, you can’t come early.

51:39 We have people at the gate two, three days early, just camp it out. No, no, they want to know if you know can we just, you know, get the, you know, I, I don’t want to make a fool of myself the first night at dinner, and not everybody knows how to use forks and knives, I’ll just leave it at that, you know. We have some people like from, this is a slight exaggeration, Texas, they put their knife and the fork with their hands like this, you know, where’s the food.

52:05 And the point is, is they come to the castle so you can teach them a lot of things, and first of all you’re isolating them from their, at the West. I remember when you got me up there four years ago, I was like, I, what’s happening to me there, you’re isolating me from everybody else, you’re gonna indoctrinate me with a certain way. I had to dig out my suits from the city that I hadn’t worn in four or five years, I didn’t even wear suits at the end of my city career, I was all over it, and I got all that up, we’re obviously fed by you, you know, butlers and waiting on you hand and foot, and you get eight, nine, ten hours plus actually, because you homework at night and movies at night, of QLA, seven days in a row.

52:44 Correct. That’s what happens. Correct. Why do that that way? Because no one in the world that I know of does that.

52:49 Well, one, because it works too. I want to get you as uncomfortable as humanly possible from your old lifestyle, and that does, it starts with the suits, the form of formal meals, certainly nobody, we’ve only had one guy in 25 years that ate like that every day, and he was a bastard great-great- grandson of a pope and who lived in a big 300-bedroom palace outside Rome. He’s the only guy that’s ever come to the seminar that was not uncomfortable for the we drive you 10, 12 hours a day, as you alluded to, we have homework, most of the guys, the fact I don’t know anybody that has a two, three, four, five day seminar that has homework at night, everyone’s out getting drunk, you know, whoring around in the city wherever it is, you know, the England, and I read the homework and based on, at lunchtime the day after the homework, you turn in your homework, turning, you know, and now I read it during lunchtime of the following day, and if I don’t like the answers, the I can either throw you out if you’ve taken it, you know, for granted, the the gym privileges, there’s rarely any time for the gym, but if I don’t like one guy’s homework of the 24, no gym privileges tomorrow.

54:14 If somebody’s late to class, no gym privileges. If you’re late to a meal, no gym privileges. Okay, and we hold you accountable, and you’re accountable, and when you screw up, you screw up the other 23 guys’ lives, guys and gals, and the baby, and peer pressure is good. Peer pressure is good, peer pressure works. And what kind of businesses are we talking about?

54:42 And the businesses that you’re personally involved in are always only the ones that involve your mentees. Yeah, I don’t do anything and have them for many, many years that doesn’t come through a mentee I personally train. Most people don’t understand that. Why is that? Well, because then I don’t have to program you, you know, I know what works and I know what doesn’t work.

55:02 I know equity, private equity, doesn’t work for you, it works for the private equity guys. I, I know commercial debt, whether you’re not being diluted in the ownership, works. I know you can fund things with commercial debt, I know interest rates are the lowest in 5,000 years. Okay, so I know all that and I don’t want to have to reprogram some, you know, cowboy from Belarus or from West Covina to explain to him, and and and because you’ve seen, because during the class we have normally two to three webinars per seminar day that are from guys that just left that are in the trenches, may show you how to do it, and we’ve got, we have like one alpha male guy and they’re not too many of those, and then we’ve got some little nerd who wouldn’t say if it was in his mouth, and then, you know, and we, and we give all the whole spread of personality, and you get them on a video and they’re in their office, there are four or five months in there, like, look, this is what I’m doing, this is my dream team.

56:09 Correct. Rolling up these companies, this is what I’m struggling with, this is what I thought, and almost always they say, you know, I know Dan doesn’t need any validation, but it was like deja vu from the webinar that we saw five months ago when I walked into the PricewaterhouseCoopers office. I mean, there were five partners in there, the more partners in a meeting the better they like it, you know. I had my script and I, the our board has taken the decision to review all our professional relationships, including the county law and banking, and how can PwC, how can KPMG, how can video assist us in our growth.

56:49 You sent them an executive summary, you’re going to dominate whatever it is, the industry you’re in, you’ve got a board, dream team of 150 to 200 years of experience, 25 billion dollars of deals, 100 or 150 deals, whatever, and following the script, you’re following the script. You follow the script. Yeah. And then there’s only four or five questions. It’s like a politician, a politician has three talking points, normally maybe five if you smart.

57:17 No matter what question you ask the politician, it’s one of those five answers. We’re no different, five, we got five answers to a million questions. Okay, the board has taken the decision, and the words are a little different in this country, the board has taken the decision. In America you don’t say the board is taking the decision, because they don’t know what you’re talking about. Take what decision?

57:37 You know, we’ve decided to, in an American. Okay, so you give them that recipe on how to do it. Miranda, you, they see in real time that people executing a rabbit, and we give them three to five of those a day. Then more recently, since Josh just got there in August, we’re taped interviewing process, I interview a chairman, how do you interview a potential seller and how do you interview a financial institution, and we’ve got Josh and I play the bank or I play the seller or I play the potential chairman and he sits there, it’s on, in film, and he shows how easy it is, and most of the kids, because the scripts are only six, seven minutes long, that’s it, that’s with questions.

58:19 And as Josh says, and and this is online on social media, after three and a half years, 95% of the were things I worried about still have not happened to me, and I made four acquisitions. What was he worried about happening? Well, he looked young, he looked, he was 17, he looks 10. His youth, his age has only come up once, and it was about six, seven months ago, in my opinion it was a jealous 29-year-old banker that saw a kid with no college education, homeschooled, you know, it got ten million dollars in revenue, you know, and the, and he said, well, how old do you, and I, and Josh answered him appropriately, I don’t think, you know, age has anything to do with it, we have, you know, 120 years of track record and, you know, we’ve got nine point six million dollars in revenue, I mean, what, what’s my age got to do with anything?

59:16 And that’s the right way to answer it. Okay, but he’s not the, you know, we have other kids, the, that are in their 20s that are buying businesses. We had a kid named Chris who closed the deal last day of last year, and people make fun, he bought them, he bought a one point three million dollar business for $1. Motivated seller, he structured the seller financed just like the guy wanted it for his retirement, they didn’t want to go through banking due diligence, they didn’t want to go through burnings and all that crap, the business was simple enough that Chris could figure it out, and the and he says, oh, because you have to have money, has to change hands otherwise it’s not a deal, here’s a dollar.

1:00:06 We had, we’ve had probably 40% of our deals, two thousand seventeen and eighteen, are a hundred percent, or excuse me, owner finance, at least fifty percent to 100 percent. We had a deal close a few months ago, ninety-nine percent owner financed. I said, well, why ninety-nine? Because there was a secretary that had one percent, you had to buy her out. Yeah.

1:00:28 And she didn’t want, and she didn’t want to buy out. What industries are we talking here, what is the big thing that you push? Healthcare, it’s hot. Okay, Josh is in healthcare. Correct.

1:00:37 Crowd, LOL. Yeah, yes, low price. Telehealth is super hot, where you video call. He’ll correct quite quickly, but cybersecurity, I’m gonna stay hot, tell ya. Okay, cybersecurity is the hottest of all, still, still, but now the instead of buying them at four, five, six times cash flow, you’re having to buy them for 8, 10, 11 times cash flow, but then you’re using more owner finance.

1:01:01 Now virtually everybody that’s listening to this has heard in America or here in Britain, no money down houses, house buy, no money down. Everybody knows that. This is the same principle, except it’s no money down company buying. They explain that to someone or what? They, okay, you’ve got a hundred thousand dollar house.

1:01:19 Okay, yeah, you’re not, you’re old, you want to move to Miami, it’s too cold here, whatever. Okay, I say fine, the let’s say that house is a hundred thousand, I’ll give you $125,000 for the house, I want ten years to pay, first year no interest, second and third year interest, fourth through the tenth year interest and principal, amortized the principal evenly over the fourth to the tenth year, and the, you don’t involve a bank, just the seller, and you, seller finances, you basically, Corinne is interested in you making it a success or where he loses. Correct.

1:02:00 And no any downside in their mind? What if you, what if I default and he gets the business back? Get it back. Right. Which he already had anyway.

1:02:08 Correct, because nobody wants to buy it. Correct. Okay, and that’s right, it’s working like a charm, and they’re buying revenue. Correct. That, and if it works out great, and if it doesn’t, they get it back.

1:02:18 I mean, we, last year, actually last two years, we have not turned back any businesses. Okay, what else? I hear you’re in the weed business. Yeah, I’m a chairman of a cannabis company in Canada. What’s that business like?

1:02:33 Well, worth doing it from the growing, distribution, but not distribution mainly in Canada but worldwide distribution, because it’s 34, 35 countries that is already legal 100% across the board, and the margins, in guys that were buying up cannabis assets two, three years ago when it was at five thousand dollars a pound, must be a pound, five thousand dollars a pound, it’s now down to fourteen, fifteen hundred dollars a pound because there’s been a plethora of overdevelopment. Right. And so, but we put together a distinguished board in Canada, I’m the chairman, and we’ve got some guys that have been in the business, we’ve got a couple of politicians, and the well-known, respected politicians, because on October the 18th of last year Canada, across the country, made it legitimate.

1:03:32 Right. Okay, what are the businesses, anything else? Well, I mean, two internet, telco is still hot, the dental practices roll up, veterinary practices, chiropractic practices, pharmacies are good gross margin businesses. Josh is in the bedpan business. Correct.

1:03:57 Oh no, he’s actually a step away from the bedpan, he provides the people that do the therapy on bedpans. Okay, and they outsource it, and that’s what, and what is that, ten business, bedpan means when your mother, who’s, I think, just turned 75, when you, when you get ready again, we do, you know where we went for her birthday as well. No. Okay, liar. Okay, okay, watching me.

1:04:21 Yeah. Okay, and when you get ready to kick her to the road, the curb, and you don’t want her to come and live with you, you’ve already got too many women in your house. Okay, you go find, hey, he’s not watching this. Okay, Mom, I’m not gonna do this. Yeah.

1:04:35 Okay. Yeah, their homes from thirty, thirty-five thousand dollars a month where they have country club, Olympic pools, tennis courts, golf courses. Okay, down to fifteen hundred pounds a month. Okay, where they’ve got, for old people, you know, with false teeth, in one room, you know, one TV. Yeah.

1:04:53 One TV and a doctor, a doctor comes around once a week. Okay, okay, and even though they don’t have a bedpan, but I, you realize whoever is watching this, we go from diapers to diapers. Oh, people normally wear diapers, and so your bedpan, and that’s what they use at night because they, they’re not strong enough to make it to the toilet down the hall. Okay, and that’s a business, and you can roll them up. Oh, okay, unintended, it’s a great business.

1:05:18 Right. And you’ve always been talking about healthcare. Correct. And speaking of us, so Josh Caen is in that business, he came to you at seventeen and he started rolling up these businesses, which are, people don’t understand, it means buying a bunch of independent ones and bringing them together under kind of one brain and scaling them, potentially selling them to someone else. Right.

1:05:33 And getting, what do they call it, um, okay, but we’re buying them at, let’s say, five times cash flow, and we’re selling them to strategic, strategics, for between 10 and 15 times cash flow, so we’re making five to ten times a cash flow just on a turn. Right. Jack on the turn, and if you’re fortunate enough to take it public, and there’s downsides, you go in public, I mean, you could even get 18 or 20 times. Okay, what do you think about the rehab business that’s getting, digging this?

1:06:03 Oh yeah, oh, substandard abuse. Yeah, rehab is hot, top. Right, and it will be for a while. Yeah. And the all the guys from Wall Street are retiring to these rehab places, not all, that’s exaggeration.

1:06:17 But why is health care always hot? Because I thought, you know, okay, thirty-year, okay, in the U.S. almost 20% of GDP is health-related. That’s crazy. Okay, and a big chunk of that is the end of your life. Correct.

1:06:28 And and a guys like me, by the way, roll-ups, crematoriums, cemeteries. Okay, ha ha, they didn’t think you were the devil already? Did yeah. Okay, okay, but I mean, guys like me, the older we get, we don’t want to die and we were wanting to pay on the Senate anything to stay alive, and the, and so in that regard, and they keep extending life, and the the that’s going to be the way if it is, aunts and the Millennials, the in forty years they’re going to be where I am, and they’re not gonna want to die either, even though they poopoo it and they make fun of it, they’re not going to want to die either.

1:07:08 And so health care is, and always will be, in my judgment, until they, you know, give you a shot or an injection like in the movies or a pill that you know transforms you, but the kids that are twenty, in the early 20s, mid 20s, are going to see where we can extend your life indefinitely. Right. That of them, and that’s a whole different world. Yeah. That’s, uh, another thing that’s hot, stem cells.

1:07:37 Right, tell me about, okay, and I’ve looked at a couple of stem cell deals and the, and there’s various forms, it’s just like the example I gave about retired homes, the country club and, and then they got the bedpan end. Okay, well, they’ve got stem cells that either your own expanded, then the other people’s, okay, they’re like from a super athletes or the offspring of super athletes, I can buy their stem cell. Correct. You can, and the, it’s had a great deal of success with autism and autistic kids, and when I was down in Panama at this guy’s deal, and Joe Rogan talked about it with Mel Gibson on his show, how it transformed his 92-year-old dad, is now 97 and 98.

1:08:33 Yeah. We’re I, I got some stem cell treatments. Correct. And, and we’re having breakfast, Sally and I, and these people are walking by, says Sally, Santa’s Dan, these people walk, my starin at you, Wheeler’s. Oh really?

1:08:47 Your animal with their kids, really down there for stem cells, and it’s expensive, so you got some real errs. I told you that, I mean, that got half some money, told you. Yeah. And some property developer from Mayfair, I think it was a Sri Lankan, he comes up to me and he says, we’ve been here, that this is, I think, their second or third year, and it’s really helped our child, just a kid. And but another thing that helps the autistic children and the kids with Asperger’s is the CBD, the cannabis channel.

1:09:22 Yeah, yeah, yeah, yeah, jury’s still out on that. Yeah, well, I know, but I started taking it about three months ago and the marginal, my arthritis, you rub it on your, some. Oh no, I, I have all of them, I have come under the tongue, okay, the pills and the salve, and yeah, and, and it’s marginally reduces the inflammation, marginally, marginally. We often seems to work on you. Yeah, well, I mean, I’m a pretty good Nick, I mean, pretty good health.

1:09:49 The, my, my blood samples come back good and my testosterone level is off the mother chart. Your friend Dave Asprey, and my friend Dave Asprey says that a guy forty years old, which doesn’t apply to us, but a guy forty years old can have testosterone levels between four and seven or eight hundred. Okay, the couple of the guys just had their tests done that came to the last seminar, less than three hundred. Okay, and, and shake, yeah, yeah. Now three years ago my results, and we were talking about it, and so one of the students, mentees, said, well, what’s yours?

1:10:37 And I said, I don’t know, pull it up. I pulled it up and I passed it around. You know, I’m surprised he’s not on a internet, because I don’t remember clicking all those back, and it was seventeen fifty. Okay, I just did it six months ago again, more than 2500. Your testosterone up?

1:10:58 Correct. How? I’m high on life. I’m high on life, and the, God help us. Yeah.

1:11:08 My dad’s must have been ten thousand. I mean, I mean, but guys that, you know, in this the six-pack and the pillow potion guys and the 6% body fat guys, you hate those guys. Yeah, I mean, I don’t hate them, but they’re wasting their time because they can, they’re not, they’re not being more successful at what, at what they do, so they’re spending all the time in the gym and the, and there’s no barrier to entry, low barrier to entry. I want things that there’s a high barrier to entry.

1:11:36 The kids, the reelers, the guys are following me, they want things to have a low barrier to entry, which is, which means they have a less failure rate. Okay, but now there’s a million of them and this should only be 10,000 of them, but because the failure rate is so low that almost anybody, it’s like the people that run marathons now. First marathon I ran, three hours, and I was no, you know, Olympian by a long shot. Now kids run six, seven, eight hour marathons.

1:12:09 Is that really true? Yeah, yeah, four or five, a man, I would be embarrassed to tell anybody. Okay, so and now they run for the experience, the journey, they run for the journey. Making fun of our tag line? No, the tag line.

1:12:23 So let me understand, it’s a low barrier to entry to go for the six pack journey. It’s right, it’s all in the kitchen, everybody knows that, right, what you eat. But you’re asking them to step up and pull the trigger and deals and get a board and roll up some companies and make some, it’s rejected. Right. And get rejected, and that’s the thing.

1:12:41 I mean, you, I think I heard you say one of your seminar groups that it’s the, it’s not the six-pack guys that are successful, you’re a, the guys aren’t, because they’re rather than the gym in the kitchen and looking in the mirror when the other guys are spending that extra six, ten hours a week cold calling. The other thing, the funny thing is, part of the new format is you have to, and when you go to the gym, when I tell everybody they should go to exercise, I don’t say gym, three, three to four times a week, okay, between 30 and 90 minutes depending on what kind of results we get, and I, and they say okay, and now I have list the exercises. Okay, this kind of squat, that kind of squat, this kind of form, and if guys, so the guy worked on his arms two hours, basically now this guy looked, got arms, now this is an exaggeration, like your wife.

1:13:30 Okay, so they must just be jerking off for two hours or they’re hustling broads for two hours, but I mean, because I used to be a heavy lifter and I know what two hours, two or three times a week does to your arm, if you’re doing it to failure and all the way you’re supposed to do it. I mean, these guys ought to have arms like this, but they’re not. Nah. Okay, because they’re screwing around. Correct.

1:13:54 You’re right. So you say forget that, focus on the business, take some risks, get uncomfortable, that’s how you’re gonna get the correct level. Okay, let’s talk about case study number two, healthcare, Rick Scott. Rick was my lawyer in the middle 80s, a very bright lawyer at the, and we closed the deal at, and at the Park Lane Hotel in London and assumed in New York City, and my group or me put in our pocket about sixty million bucks, and he said, well, Dan, you know, you know I’m a good lawyer, you know that I need to make that kind of money.

1:14:30 I said, well, you’re not gonna make it with me, Rick, I mean, you gotta leave me, go someplace else. So that morning after, he, this part of the story he doesn’t remember, after three and a half Bloody Marys he’s sitting there, Senator Scott now, that the, what’s worth, should I go? And I said, health care, telco, which is now morphed into internet, right, but I thought it was just telco. Okay, and one of the other guy said, I mean, I learned health care in a few months, and so he said, three and a half Bloody Marys, a health care it is.

1:15:03 So then he went off and they ultimately, within that year he hooked up with the Bass brothers in Fort Worth, Texas, and he founded Columbia Healthcare, he put in a hundred grand, his life savings, he used to own two or three Dunkin’ Donuts shops when he was in college, in law school, that’s how he, okay, and so, and when he got thrown out by the Department of Justice, it was the largest health care company on the planet, it had a market capitalisation, I know, 30 or 40 billion, and the, I think you, healthcare, pardon, Columbia HCA, correct, Columbia Healthcare, yeah. And the the same model we’re using, the first acquisition he made was a crappy one, motivated seller, but the, it didn’t, the after thorough due diligence, and due diligence doesn’t always tell you all the problems, after running the business a few weeks they realized it had been more problems than he, made two or three more acquisitions, and he, you know, at the end I think he had three hundred thousand employees, four hundred hospitals, and he did a terrific job, and he became the governor of Florida, governor of Florida first and then senator of Florida, and in my judgment, after Trump wins a second time in a landslide, he is going to be the next president of the United States, and the rumors, early rumors for 2024, are Senator Scott and Haley, the lady that used to be ambassador to the UN.

1:16:39 Okay, Haley, whatever her name is, she’s an Asian lady, Indian background, she, who used to be the governor, I think, of Georgia, and so he’s a vet, and then, you know, he’s down, done well by vets, and he’s going to do a terrific job, and he made a ton of money by normal standards, not internet money, but I mean bricks and mortar money, he made a couple of billion dollars, you know, it’s been in a poking a sharp stick, and he’s on your wall, the wall of fame. Correct. His pictures up there near my, yeah, that’s correct.

1:17:13 And, and but I knew Rick, Senator, with a great, I knew you when you had hair. Now that’s going back a long time, but he used to have hair on his head, and if he goes to DC, well, he’s in DC now, but if he goes to the White House, you gonna help him out? Yes, if you ask, if asked, I will serve. You walk away from the castle and it, well, yeah, well, that’s Lucy, that’s in how many years, in 2025, that’s six, six, six years, maybe six years, I’ll be 80. 80, 80 is a good time.

1:17:42 Okay, go there. I really, I don’t feel any different than when I was 50, other than my arthritis, my joints ache a little. Okay, but other than that I’ll feel any different, and I’m not as strong as that used to be. My son, when I went to see my grandson for the first time, I said, remember when I lost my long head bicep, toward out toward the shoulder? Yes, Dad, I remember, it was Christmas 2009, you’re 65.

1:18:12 Yep. And I said, now I tell people this and they don’t believe me. What were we doing? Well, I don’t member all the others, it happened when you were bench pressing. What were you doing?

1:18:21 You had 265 on the bench and you were doing a set of six and it blew out after the second rep and you did four more reps. That’s what really, it up with a blow, loved it by seven. Yeah, long head bicep, and so at 65, but now, you know, I’m doing 60 or 60 percent of that. I got a, my, my, you know, I left him pick anymore. Oh no, while we’re on politics, how’s Trump doing?

1:18:49 Uh, he’s not gonna get impeached. They may try to impeach him but he’s not gonna, some of my office, they, when everybody’s waiting with bated breath to see what the, this commission is going to say about his Russian involvement, I think it’s going to be, you know, it’s, they’ve spent a hundred million dollars and I think is gonna be a non-starter. It’s unfortunate that a number of his former advisors are going to jail for, but I mean, if you go back to the previous presidents, I mean, a number of guys went to jail.

1:19:22 In fact, the chairman of Great Western, why did I start with $120? Yeah, I had a partner, I had an anchor chairman and his name was Robert Anderson, he was former secretary, not treasurer, it might have been defense, under Eisenhower, and he was my chairman, and the and make a long story short, he resigned and I bought his stock back, but he went to jail. So former chairman of Great Western Resources went to jail as being, you know, and was a part of a president’s cabinet, so this is not new.

1:20:02 I’m not making an excuse about the president, I mean, the president speak himself. Okay, but I do know, if my brief encounters in knowledge of him, he’s a hundred times harder than he is on TV. I mean, from this, the Trump is a, he’s hard in business. Oh yeah, and I mean in politics, I mean, he doesn’t give a, you know, he’s thrown out some very high-profile, well-thought-out, the thought of people out of his administration, Maddest, Mad Dog, Mad, Mad Dog Mattis, about General Kelly and some others.

1:20:34 What do you get involved? Well, I, I probably wouldn’t throw not Mattis and Kelly, but I mean, the that’s, it’s either his way or the highway, his way or the highway. And but he’s not always right, but he’s been right about a lot of things, and I mean, if he does away with inheritance tax or death tax, I mean, for people with money, you have no idea what that means to me personally. I mean, yeah, you know, I’m registered to vote, you know, you have no idea what that means, I mean, and there’s a lot of rich people in America and I’m not saying it just for them, because he’s done away with 40 or 50 percent of the bureaucracy of getting things done in Washington.

1:21:26 That that fourth member that he put on the Supreme Court, the the most little guy that works in a gas station doesn’t understand what that means. We are going to be conservative votes from the Supreme Court for the next 30 or 40 years, and when Ginsburg either dies or retires, that means they’re going to have a 5 to 3, we are going to be conservative down the line for 50 years, no matter what the Democrats do, no matter how much they cry. He knows where it counts, it’s the Supreme Court of the United States, and by a hooker cook you’ve got the last tooth, you, I, didn’t think he was gonna get the last one too, and then the women that said that Kavanaugh raped them and all that, they have now, all three have come forward, say oh, one said I just did it because I didn’t like him, I don’t want him to be in there, and I never even saw him in high school, and the two others say it was a lie, even the one that testified, incorrect, she lied, she now says no, no, yes, she perjured herself, but she went in on a no, no.

1:22:34 That was a very strange and fascinating live thing to watch, that guy get examined and his statement and everything. What was, what was happening there? What do we see with all of this? It’s because the people on the Hill that are on the Democratic side realized that if Kavanaugh got in, Trump was going to be one step closer to totally dictating policy for the next 40 years. Right.

1:22:59 And he got in and then the next guy got in. I mean, really, the Democrats are dead in the water. Okay, and if they get, when Ginsburg, and I hope she lives a long life, but when Ginsburg has to retire or, God forbid, dies, I mean, Trump will consider his presidency a success. Okay, does he get reelected next year? Yep, in a landslide.

1:23:19 Landslide. The Democrats are giving it to you, Democratic weenies, you’re giving it to him on a platter. Why? They’ve got 21 people running against him. Yeah, they’ve got the guy from Starbucks running against them.

1:23:31 Yeah, Bloomberg pulled out, I’m told. Yes, everybody and the dog running against them, there’s some London Real guests that are running against. Yeah, and it just makes it easier for Trump, it just makes it easier because everybody’s in disarray, although there’s one Republican, I forget his name, that says he’s gonna run against Trump, and I won’t go anywhere. What happened? All right, I, even Biden says, we’ll see what Biden does.

1:23:56 Okay, now you said always that political correctness is a manifestation of, so of a lack of self-assessment, sir, and Trump being elected showed us all what, what is Trump show us, cuz everybody throws her arms up and says, look at this guy, you know, he’s got no class, she’s lies, he, you know, all these things, and he cries, he a typical, he’s a microcosm of the populace of the America. Everybody lies a little, they call it white lies. I remember getting smacked the out by a nun when I was a little boy, saying, well, I only said a white line, before I could get the word lie out of my mouth, she had her hand and she slapped me twice.

1:24:39 And but he realized that what the, the gut feel of the average guy, and if you’re a guy that is a truck driver, a coal mine, you work in an automobile plant or you work in an office on Wall Street, when your, when your buddy gets in trouble, normally you stick up for me, even if he’s wrong. Okay, well, that’s exactly what’s happening, because they’re so sick and tired of the line that comes out of Washington, DC. Right. They’re so sick and tired, he’s the blue card.

1:25:10 Okay, he is taking advantage of it. Right. And they forget that he’s a billionaire, and whether he started with a hundred million or a million or whatever he started with, they forgotten all that, because he’s, don’t you know, he’s gone, he’s done most of the things that he promised he’s been able to do, and he’s gonna get that, we’re all done by hook or by crook. The wall is just a symbol for doing what he said he can. Correct.

1:25:32 And you know, you could argue is there already as a wall, or maybe there will be a wall, now it’s just a symbol of him saying what he’s gonna do, and if he gets that, then he’s gonna have the vote again. Yeah, well, right now people, people like, even though he’s not a regular Joe like a welder or a truck driver, but he’s, he, he he talks in words that you can understand. Now I’ve met five presidents, not in the White House. I met John Kennedy in 1961, I was a 15-year-old kid when I thought I was a Democrat and at the 1960 convention working for the J- JFK, damn, hey, yeah, it was crime at, yep.

1:26:13 I met Richard Nixon in 68 when I was a part of the security for him when he visited Europe, I was a young officer. I met, of course I met Trump before he was president, I met Clinton the when he, they came to a deal at Cal State Northridge, where I was on the board of governors, and of course I met George Bush one, he was a neighbor of mine in Houston. Okay, met him at the malt shop, was, you know, exchanged, you selected have been LM, also on Sunday afternoons with the Secret Service in the and the thing, and so, but the most presidential guy of those was Richard Nixon.

1:26:53 I mean, he, he, you know, not like Abe Lincoln, but he, he had stature, you know, he just, oh, he was a lying piece of apparently, but he’s the only guy, the president that I know of, that wasn’t a philanderer, you know. The, the but with power comes, you know, excesses, I guess. The I’m not, I’m not saying that’s a good thing, but I’m just saying it is the, we make a lot more of it in this country than anyplace else. But when he got caught on tape when he was saying about grabbing and tinton, whatever, you know, there’s not a red-blooded male on the earth that wouldn’t want to grab a kid in of the Miss Universes, not a one that’s heterosexual.

1:27:50 That’s political correctness by not admitting to it. Yeah, so we just persecute him and put him down. Yeah, yeah, we’re not being on. Why are so many women form then, so many black women, Latinas, I mean, the how much further is this political correctness, this kind of shaming, social justice thing gonna go, you know? Worked well though, it buried the Romans eventually, did it?

1:28:16 Yes, it buried the Athenians originally, initially it buried the Greeks, it they went from wartime conceal the areas, you know, like the Mafia. Okay, those, those dynasties that I just mentioned to you know, the the Senate in Rome more concerned about what the people thought and being kind and gentle, you know, as Nero burned the, you know, a Rome down. We all seem that we go from one, you know what, what built, two thirds of the world used to be ruled by Britain’s Brits, they ruled it with something called gunboat diplomacy.

1:29:01 Now look at it. What does that mean? I’ve gunboat diplomacy, we wanted it, we just rolled our, they used to have the greatest Navy, they rolled the Navy into the port and we’re taking what we want or we’re gonna blow the out of here. The Americans did it in the West with the Native Americans, the Australians did an unfortunate of the Aborigines, you know, the but two hundred thousand years ago, caveman, yeah, I don’t know if that was the, an earth or whatever, was you see a guy walked by a girl that you know you felt sexually attracted to, you just take your club and hit that guy and they had maybe kill him and grab her off and your Kate.

1:29:43 We can’t do that. No, no, no, thanks, but we still have those genes, we still have that DNA. Okay, so we have to admit, do we have it? And yes, don’t be ashamed. That’s why we do the hand test.

1:29:53 Well, you have to take pictures of your hands when you come to seminar now. Why? Because there is a well-proven deal vis-a-vis masculinity, testosterone, and it’s about the measure of your hand. If this finger is longer than this finger, yes. Okay, and Josh is like this.

1:30:16 Okay, yeah, it’s the ring finger is longer than your index finger, then what happens? Okay, you have a higher testosterone level. Oh, really? Okay, more on the, and earth. Although now in my case I have an extra rib, eye, I have any, and rizal rib, Nana has had 13 ribs, I have 13, I have an extra rib in my neck, and that’s why the arthritis bothers me, my neck.

1:30:37 What extra, really need an extra vertebrae? Yeah, but I will rip, it’s got a little thing, it’s right at the top, and, and the what do you say to people that say, Dan, you promote violence, you’re talking this way about women, you’re saying conquer, go and blow people up to get the diplomacy, I mean, and say we passed, this is a kind, low, gentle world, there’s laws, all that. So yeah, what do you say? Fine, stay poor, I don’t give a kill a is for a minuscule amount of the people, not because it’s hard, because it’s dead easy, but because most people back up.

1:31:19 We have a new test, remember the success test? Okay, ninety, oh, by the way, the loopers, the Hyperloopers took this thing, I’ll get to that in a second. Your contemporaries, engineer. Oh yeah, yes, exactly. Okay, so success test, we have ninety- six point four percent failure since this test started, we got tens of thousands.

1:31:39 Okay, so then, you know, we have a QLA for Dummies we put together last year, that’s very popular, it tells you step-by-step how to go through. Okay, but then we developed a couple of months ago a new test, it’s a super success test, not what would you do, if like in the snowflake, guess what would you do if somebody spit in your Myspace, not that, but are you ready for success? For example, and the, and by the way, ninety-eight percent of the people that take the test fail questions like, are you willing, would you work on your anniversary?

1:32:20 Okay, would you miss your sweet sixteen daughter’s birthday, when is she gonna be sixteen, a year from now? Okay, would you miss that? All right, will for example, huh, to do a deal? Yeah. Okay, would you celebrate Christmas in January, because which I’ve done because of business?

1:32:41 Okay, and a bunch of questions like that, ninety- eight point two, let’s just call it ninety-eight, they’re not ready. Okay, if that’s what it takes, because the other one, you know, just because you would inhibit the lead pipe, like I would. Okay, that’s it, that’s the snowflake test and the success test, but okay, put those aside, are you willing to make the sacrifices, 100- hour weeks, are you willing to not go on vacation for three years? All right, 98.2% aren’t willing to make those sacrifices.

1:33:14 Okay, so it’s not even the fact that they have to do all these alpha, correct, because that was the excuse, excuse that the reelers, right, that’s if I tuned this guy up, and this was a third-degree dong martial arts, you know, and he said, you know, I’ll go to jail for tuning him up. Right. And then three months later we get an email, cat filters through the emails and remembers the name and sends it to me, he says, I was wrong, Mr. Peña, some guy said something and I unleashed my, you know, third dog martial arts, it’s the best feeling I’ve had in 25 years and I got away with it.

1:33:58 I mean, he didn’t go to jail. Right, but you’re not average. No, no, I wouldn’t advocate that violence, but I think I know what that guy look for the people that say looked in, I don’t want to, you know, do physical violence, I don’t like, you’re saying that it’s that they have to do the success test, is really it, are they willing to sacrifice to get what they want, and 98% of the people, super success, call them new tests or success, success, they won’t do it.

1:34:20 Yeah, because it’s pretend, they’re pretending, they think, you know, listening to your blog or listening to Dan Lok’s blog or listening to my, that’s free, is taking action. It’s not taking action, is doing something other than reading or listening. The I’m not saying you shouldn’t read or listen, but unless you take action and you’re just, you know, you, it’s more procrastination. What’s the way people could take action now? Okay, okay, let me, let me back up a sec.

1:34:52 Personal development, I had, I had the, I guess, the luck of knowing W. Clement Stone before he died, and in 2001-ish I try to get a hold of me, live in Chicago, and for those that don’t remember who W. Clement Stone was, he founded a company called Combined English, and he was the Combined Insurance, excuse me, and he developed a theory of positive mental attitude to sell whole life insurance from his insurance salesman in 1950, 6:58, something like that, he needed a new gimmick to sell life insurance, so he went to Napoleon Hill, the Think and Grow Rich, Fame and the Magic of Success, versus all the books he’s written.

1:35:40 Now most people don’t realize Napoleon Hill went bankrupt at least twice, arguably three times, was convicted for securities fraud, abandoned his son that was born with no ears, with a highway woman robbing people or in the hollers in Tennessee when he was a teenager, he was a, okay, now in addition to that, Napoleon Hill allegedly, as history would have it, interviewed Andrew Carnegie, and that famous weekend and Nob Hill in his house. Now I’d asked, why would a teenage boy spend a weekend with an old man? That’s a whole other subject matter.

1:36:26 Okay, okay, so now we’re fast forward to 1958, fifties, W. Clement Stone approaches departing, you know, we gotta come up with a gimmick, so supposedly hours or days or weeks, whatever, they came up with an idea in their becoming, someone says, but it can’t be measured, we don’t want to be accountable, it can’t be measured in any way. Now I don’t know which one of them thought of it, but they said, what about personal development? You can’t measure personal development, and personal development as an insurance selling scam in the late 50s because you can’t measure it.

1:37:17 Everything about QLA is measurable, everything from how much you sleep, eight, workout, phone calls, etc. Nothing, almost nothing is immeasurable vis-a-vis personal development, which is a dig at all your competitors. I have no competition, really, but I mean the guys that sell the ships, when your stuff goes on sale for Valentine’s Day half price, what was the worth the day before? That is a dig at the guys, but I give all my of away free. Now I am, you didn’t ask me when I tell you I have resurrected my showbiz career.

1:38:04 Yeah, now you’re represented by William Morris, one of the biggest agencies in the world. Correct. And here you’re, you’re going Hollywood. Show business is my life. Oh my gosh, what’s going on?

1:38:17 The looking at two books, one or two documentaries, one at least one TV show, greatest documentary of your life has already been, right? No, I, I told, I told him that the thing called me if they want to remake, okay, but the answer is no, okay. They haven’t commented about that and the, the I met with a production company, which is one of the leading, the top 3 production companies, actually makes these kind of things, and they were favorably impressed and the, and I’m gonna go back in the next couple of weeks and actually sit down instead of doing all this by email or resume call or Skype, I’m, we’re gonna sit in the production room for a week or however long it takes to pop out some of these things.

1:39:12 I’m talking to the book guy tomorrow actually, and the, and I’m not sure about, I think it’s not that I hope, but I think based on President Trump, it’s okay, not for everybody, but there’s a market for president’s rhetoric, there is predominance rhetoric. Right. You know, I wouldn’t tweet as much as he does. Okay, the, and maybe I’m slightly more controllable than he is. Right.

1:39:47 Okay, but if I was president I’m not sure I would be controllable, see, you don’t answer to anybody. Right, but you think the William Morris, see what Trump has been successful at, and they see you in a Carell brainer. Correct. So you’re about to get bigger. Correct.

1:40:03 10x bigger. Correct. Has your friend Grant Cardone would say, yes, Grant, and thank you for the opportunity, if you want to interview me again, you know, I owe, and I say we do this with my hand in my heart, Grant’s stuff’s pretty good to sell stuff. Right. The Wolf of Wall Street guys, I’ve never met his stuff is pretty good, the, of course, Dan, stuff, your stuff, Mike Pillow, check, my Dutch movie star, have good stuff, and I mean you’re, I won’t say you’re saving people’s lives but you’re helping them, the, but we can all do better, myself included.

1:40:41 I like it. What I told you at dinner the other night, we can all do better, Andy, but I guarantee nobody’s telling Grant, and I hope you hear this, man, you know, you can do ten times better, Grant. I told him some of those things, you know, that he could do to make his business better. The but you all can, but we get cloistered, and as I said at the beginning of the interview, people blow smoke up our ass, the especially if we’ve had a modicum of success, you know, and most of the guys in the business, me aside, aren’t looking to go to the Olympics and win a gold medal, and they need someone to totally remind them and whip them into shape to push it, but when the eagles soar alone, it’s hard to think.

1:41:25 Right. That’s correct. And I’m privileged because I have a few of your, for my mentees from years gone by, and the, okay, so back, so if I go into Hollywood they’re gonna do maybe a TV show, maybe film, that the castle, books, all this stuff, how do you feel about all that? It’s, it’s there was a movie called The Sandpiper, back in the 60s, early 70s, with Richard Crenna, and the guy used to ride motorcycles, the actor got died to cancer, I don’t know. Okay, it was nothing about, okay, the, when China closed down the waterways and started taking over, the military did, and so there was a naval boat called the Sandpiper, they were gonna take one more swipe at the underbelly to try to get the ambassadors and everybody out of the country.

1:42:22 So this is my last swipe, because this, these things I just alluded to are gonna take three, four years, you know, to develop and bah-bah-bah, and that’ll put me in around 80, and so I’ll have to make a decision. I, I’ve said already I’m eligible to be a UK citizen in two and a half years, I’m gonna sit for Parliament, and Angus, really, I’m gonna win. You go in politics? I’m gonna win and I’m gonna be the next American Prime Minister of Britain. Come on, Dan Peña.

1:42:59 Yeah, and I will not be the first American Prime Minister, you know, the first one was not Churchill. Churchill, I can live with this, sit next to Churchill. Oh, come on, you have to choose, DC or here, you can’t. Well, no, no, well, well, what is the, isn’t that a great choice for me to have? You’re serious?

1:43:23 Yeah, so uh, in my 80s I want to be Prime Minister, in the eighties. All right, you’re gonna keep doing the seminar, are you gonna close this to this? No, no, I’m gonna keep doing the seminar until the, even with the movie stuff I’m, you know, I’m judge to not, judge to, I’m a juggling them around. Okay, because I see my contemporaries, my age, look 95, they can barely walk, we certainly can’t talk like I can. That’s never gonna happen to me, never.

1:43:56 Because you stay, correct. Okay, you have ambitions. Correct. See, my generation talks about their memories, I talk about my dreams. Strong.

1:44:13 When you buy the jet? Well, two trips ago I had it about up to here with security. But you always said it doesn’t make economic sense, I gotta jet, but I mean, and Cardone was just here four or five months ago and just bought his fifty million dollars, you forever, and I interviewed one of his former pilots, apparently so he’s had a jet a while, so I mean, I stand corrected, you’ve done your due diligence. Yeah, yeah, jet and ownership. All right, and you’re thinking about getting the QLA jet?

1:44:48 Yeah, how close are you? Well, movie business, well, I, I won’t be able to manage that times schedule, commercial flights, I’m just gonna, I know, I don’t believe it will work, so it doesn’t make good economics. No, no, it’s still, yeah, I mean, and I don’t know what a G5 costs an hour, but I mean it’s got to be five or ten thousand dollars an hour I would imagine, but I mean, you know, it’s not a lot of money, but I mean the but we’ll see, but I, time is my most precious commodity, time, money, you know, I’m not too concerned about it and haven’t been for a long time, but the, the because of this Winnie Morris thing, I had the Israel wanted to do a Israeli a production company wanted to do a documentary on me and now I just turned the over to Winnie Morris.

1:45:47 But the documentary from the Norwegian sovereign fund that I did is coming out in the next week or ten days, and it’s called Viking Future Finance. They have a trillion dollars in their sovereign fund, they’re running out of oil, what are they going to do? They interviewed me, Obama, Clinton, Secretary-General of the United Nations and a couple of other guys which are famous economists, I think Draghi, the guy from Italy. Yeah, yeah, I think he, and they spent two and a half days with me, they spent 30 to 60 minutes with all the rest of the guys.

1:46:33 Well, I look forward to seeing what they come up with. Yeah, and the, and all the other guys had one opinion and I have another about the future of the world, price of oil, the price of gold, interest rates. There wasn’t one other thing I have an opinion on, and it’s they are on global warming, but they called and I made them change it to climate change. Okay, but all the others are in agreement almost a hundred percent and I’m the only guy out here. Right.

1:47:09 You talked earlier about your contemporaries, when you look at them they look like they’re in their 90s. You got higher testosterone than all the kids in your, in your palace, because you’re going after your dreams. What do you mean by that and what are these dreams? Well, I mean the, I’ve said, it started out sarcastically a number of years ago when they talk about the Allah, Buddha, Christ and Peña, you know, the I, the I want to, well, I already have created more wealth than anybody else and I’m the only one that keeps track of it, because I’m the only one who’s really creating numbers.

1:47:42 Okay, if the but I wanted to, just as in the past Napoleon Hill and Think and Grow Rich was kind of a gold standard, it’s not really, but it’s kind of the gold standard and has been the gold standard for 40, 50, 60 years. So when I pack it in, you know, what, I stopped, or well, I died on the stage, you know, the the last talk I gave, I wasn’t wearing this suit but I was wearing a suit like it, soaking wet, I was soaked, and some of the guys in the front row, as I’m stomping around on the stage, the water was splashing up on their face, and some smart ass said, that’s a snowflake melting, Mr. P, which I kind of like that, there’s no things melting, but I, you know, I, I took it easy for, you know, arguably five or ten or twelve years, or I didn’t, I mean, no, cuz I already made a lot of money, defaults a, okay, by every standard I was super successful.

1:48:44 Okay, and, you know, I won’t say what to sleep, but but I still worked, but not like I’m working now. I mean, I’m working now very similar to I worked from the time I was about 35 to my late 40s, hard core, hard, every day, every day, every hour. Yeah, yeah, and, you know, and I measure myself, and the and it’s, it’s not quite as easy flying back and, you know, ten, going from Edinburgh to Honolulu, back to Los Angeles, back to here, is not as easy as it was when I was, you know, 25, 30 to 35, but I mean I still do it.

1:49:30 I mean, I just, I, I mentally tell myself jet lag is for are you a man, no, I’m not a, I bring people out of kuntum, you know, and then so then I forget about it and, and the, I watch another movie, the only time I watch movies is when I’m on a plane, and I don’t, I don’t do any work, no emails, and I left the phone out there, I don’t use my cell phones. I had to reactivate my cell phone to be able to call your office to get in here and I don’t know how to do that, Sally did it for me, and the but I enjoy it, I enjoy success and I enjoy having a kid, you were already successful, okay, but I enjoy more taking a kid that has never had any success, like the hospital guy who’s going to come to the seminar in April, and I mean, I mean, it’s a sexual experience, that little 35,000, now 35,000, sexual experience watching him have success.

1:50:36 Yes, on your teaching. Correct. You get that kind of, yeah, yeah, yeah, I get off on that, and 35,000 euros that he made a year, it sounds to me like nothing. It is nothing. right.

1:50:45 Mm-hmm. And now, you know, he’s got forty to sixty million euros, depending on what multiple you want to gets compared to that, it is nothing. Yeah. And I was, he different, he, he was desperate, he was at a, you know, the last town, the last saloon. He says, I’m bright, I know, the only question he ever had, it’s am I willing to make the emotional sacrifices to do these things, at least long hours, he had never done it before.

1:51:15 Well, I mean, why would you work 100 hours a week for 35,000 euros? I’m sure some ditch-digger must, someplace, and he’s well-educated, but the not educated in the sciences, he’s got a bunch of letters after his name but not in, you know, the press, press sheet kind of degrees, and he was able to do it, and that’s what you love doing. Oh, yes, I’m, you just, you told me at dinner a couple of nights ago that if you had to do it all over again you would not be a mentor.

1:51:46 No, no, I would be, I wouldn’t be a mentor coach, I wouldn’t, the I was shocked to hear that. No, no, but if, and I think Sally has done the sums, if I put in the same effort in building my own net worth, I’d be worth a hundred billion dollars, easy, easy. And two summers ago, two Christmases ago, Sally and I sat down over Christmas right after the Hardcore when, when, print, when Trump got elected in October, he’s taking office in January, we spent, you know, a couple of days talking about it, because the I had only one more seminar booked, I glue that seminar, and I go out there and she says, even if you make a hundred billion, what’s it going to prove for the QLA model, methodology, brand?

1:52:35 Nothing, nothing, Dan could always do it, it’s the me heads, and so I decided not to go out, not about the money, no, the end of the day. No, no, I mean, I, Sally and I have plenty. You chose that, you didn’t want to go down that route. Correct. Because you thought about it, oh wait a second, your mind, we could go all in, ride the Trump trade all the way, 100 billion dollars would be Bezos and you and Gates in there.

1:53:00 I mean, there’s no doubt in my civilian or military mind, it’s not because when you’re all about the money, man. Yeah, yeah, you try not think about money, but when you can take a guy who has, this is a slight exaggeration, amoeba for a brain, is one-celled amoeba, or a person, Paramecium though, amoeba for a brain, and he clocks up 40 million in less than a year, you are God, you are God, and the self-confidence, and one of the guys, he says he was wearing a 3000 euro sports jacket at the last noon call, now I could tell that the me, me heads in the Zoom, you know, they’re all in the pictures, and I said, Peter, and he says that it’s still hard for him to spend two or three hundred euros on a dinner when they used to go out to dinner once a month. Well, twenty-three hundred euros isn’t a lot of money on dinner, but he still has trouble with that, and he says, but it’s my wife has made the transition to spending the money easier than me.

1:54:10 Well, what a surprise, and his wife has made the transition, you know, from wanting him to leave and get his job back. No, I’m out, she said, I don’t recall ever saying that. And that feeling for you. Oh yes, it’s, it’s great. And you take that over money.

1:54:27 Correct. Which, to quote you from our very first episode, is the only thing people keep track of, it is, but now we’re keeping track of the wealth you created for other people. Correct. Okay, which is ultimately one of the most self-sacrificing thing, you don’t know, I’m not a mother. No, I’m not saying, come on, look at the track record, mister.

1:54:45 Yeah, 25 years, you out of choice two years ago. Correct. To change the whole game up, but I know you could have, and I think you, you didn’t schedule seminars for a while because you really were thinking about. Correct. I want real, that’s real.

1:54:56 Yeah, and Sally, I mean, you know, Sally’s very smart, the two of you in a room, I’m sure you could have mapped out how to get to where you needed to be for the a billion. No, I mean, it was about, there was between the four and six deals for, and six deals, and the and yet you chose not to do, not, why, how do you explain that? Well, I mean, you can only, I, I, told you, and I told the, between two and three hundred million dollars is about where your life really changes.

1:55:25 In what, even though I’ve never had the billions, I mean, I can see it, having two or three billions not going to change my life anyway. Right now we give a great deal of our money away. Okay, to the 80 years now, 80, 85% is Catholic-oriented, in emissions and orphanages and in Asia and in Sri Lanka, United States. So I mean, the Catholic, Catholic Church would have been the biggest benefactor if we make a bunch of money, and when I die my kids get no more money.

1:55:56 Right, so I’m not leaving it, we even talked about, well, will change the trust around so the kids get it, because that was an option. Okay, okay, and I said no, I, him, okay, it’ll ruin them. So we went through the permutations, not, not in a spreadsheet kind of way, and I decided that I would rather pull more bastards across the goal line, and the, and we have the last two years I made a decision in Christmas of 2016, 2017 and 18, and I said in 2017 it was the best year I had, except for the, the year I took Great Western public, me personally, in wealth.

1:56:38 Okay, okay, and 2018 was better than 17, and so the, because I’m pulling more of you, and I am chairman of a half a dozen of the deals, the, and now what are you going to tell your grandkids and kids, your two boys and your daughter, that during the greatest transformation of wealth, what were you doing? Well, maybe I’ll tell them that I was helping people get across the goal, of word you gotta tell that’s message. Okay, well, yeah, be a metrics, not good enough for me, it’s only good enough for you.

1:57:13 Okay, well, I mean, but do you need a more skin, we got a cop battle? No, no, it’s a compound, a partial cop, but you need to make a few hundred million and then you can, then it’s easier to say, right, okay. You want me to do that even though you acknowledge that London Real is putting out ideas? Oh yeah, absolutely, it could be ten times better. Okay, but your, you still suffer from, in my mind, suffer from you want the people to like you, and and when you take that, that, that, that, that, that way and you make all decisions just based on, I heard Kevin O’Leary on TV, I at lunch, he said, and he’s the guy from Shark Tank, he’s the short bald guy who calls himself Mr. Wonderful, I almost fell off my chair, he said if you don’t understand you have to be ruthless in business, I, I fell headfirst into the carpet.

1:58:18 Okay, if you don’t understand you have to be ruthless in business, you’re never going to succeed exponentially. Now that’s not, how is that different than when I say, I, are, used the word ruthless, because I don’t think holy people strictly accountable, ruthless, he’s talking about being ruthless and he’s Mr. Wonderful, he’s Mr. Nice Guy, and he just made a speech at my alma mater, Cal State Northridge, last Wednesday, so he’s running around the universities, some of the guys are following my pattern, running around the universities, and the, but you don’t, you know, ruthless to me is, is, is different than, I think, ruthless to Mr. O’Leary. So he’s saying the same thing you’re saying.

1:59:01 Why you fell off your chair, and this is always a point of contention between you and me, because you say, Brian, put some numbers on the board, and I’m like, Dan, I don’t want to be only about numbers because I see other things, and then you say, Brian, that’s a cop-out, and then I go back and I say maybe it is a cop-out, and then I come back and say, but there are other metrics to me that are more, that are important to me, which is having these conversations, and they don’t always make financial sense putting the stuff out there, but they have knock-on effects, some that I can’t even feel yet, but every year I feel a more, and, you know, and we see people consuming your stuff as an example, but I’m always at war with this, but you’re a, it has a different metric, I should understand this, boy, when I look at your YouTube and I look at Dan Lok’s YouTube and I look at these guys, the followers and how many times certain of your episodes have been seen.

1:59:55 Okay, and I look at Joe Rogan’s, the some of, collectively you guys have, you put something on YouTube, 5,000 people look, look at total, and a year, 5,000. Okay, now I don’t understand the social ramifications, 5, not unless all 5,000, most people change the world, of course one could, why go through the heartache and agony and work of putting something up, it’s only 5,000 people watch, I don’t get that. I told Dan the same thing, I’m not sure I told Rogan that, and the were some of the things that are five hundred thousand, six hundred thousand, two million, one minute, I understand that, and if you’re trying to change or trying to influence a lot of people, I would think that the things that five hundred thousand people want to watch is gonna influence more than things at five thousand.

2:00:55 Please. Yeah, but well, I had you first, all, I didn’t know you were gonna fly. Well, you know, like just a lot of frogs, Dan, just like, no, no, well, but some of the guys, you know, wow, I mean, sure, to rule down the inside of their momma’s leg, it’s easy to say in hindsight. Well, I mean, you know, I didn’t know what is gonna happen with you, you know, I didn’t even want you on the show for a while, I know, and I know you know I bullied my way, so I’ll kiss him frogs, just like you’re kissing frogs.

2:01:17 Well, I got on me, damn, you know, but now with all the experience, and you’re a great interviewer, you are, with all the experience, and you ought to be able to filter to most of the dung and talk to the, you know, the astronaut guy, he is a, or whoever they, you know, some may be the 10 or 20 guys that really had have meaningful impacts on the world, then some of these others. I mean, the there, we are, our rosters much better than say two, three years ago with as far as the quality that we’re getting in here, but again, so I got different metrics. You want me to focus on the financial, I’m looking at the impact.

2:01:55 You don’t want me? Yeah, but you, you wanna, you know, you want to make money. Yes, so I mean there’s a dichotomy, then it’s empowering, but if I really want to make money again, I go back to banking, you know, and then, and I don’t what you want, the way I watch it. Yeah, I don’t want to do that. No, I know you don’t.

2:02:11 Yeah, when you left at your 40-year midlife crisis, you don’t want to do it then. Yeah, and the thing is I want to do something more than that, just like you do. You mean you have that choice two years ago and you said no, I’m gonna stay on the QLA path, not to make myself a little money path, and I understand why you made that. Yeah, I know you’re a lot of me. Yeah, but still that stuff doesn’t matter.

2:02:30 Okay. Yeah, I asked the real Wheelers writing in and comment, if having a lot of money doesn’t matter. Yeah, but you still had to make it, come to God decision, come to judge, and it’s a lot easier when you’re with the glass half full instead of half empty. Still something you had to wrestle with and decide, I’m gonna go here and set it here, and it was a different metric, which makes me ask you, what is the legacy of Dan Peña? Yeah.

2:02:51 What are you gonna do for the next 10 years, 15 years that’s gonna make you, when you, when you have that final day, I don’t know what it’s gonna be, that you can go, okay, I’m ready to go, I’ve done everything I need to do. What is it it’s gonna be? I have generated, through my mentees, my devotees, more wealth creation than anybody else on, ever, on the planet. That’s gonna be my legacy. And if I listen to my agents, and I don’t like being called a talent, they called me a talent, I don’t like that, that’s demeaning to me, but anyway, that they say that I am robbing the Reelers and whoever by not writing another book or two.

2:03:31 I agree. Okay. And you’re free, and one, one, one book is supposedly could it be my life, and the other book is going to be case studies. Okay, I don’t calm case studies, but I mean the, and they said, how many stories do I have, I go at least a thousand, at least the third. So he says, well then you can do it like Churchill could, have ten, twelve volumes.

2:03:54 No, no, then ain’t gonna happen. Tendo wives. Okay, although I want to be the Prime Minister like Churchill, an American, but I’m not going to marry ten or twelve volumes, but I stay, but see, the problem with the book, they want me to sell it, I want to give it away, because I don’t sell anything. Okay, and they also want me to fill up, you know, Wembley Stadium, and so I’m gonna have some other crosses to bear and some, you know, some thought process, so we’ll see, we’ll see.

2:04:34 I’m used to the non other than pay for the seminar, but 99.9% of everybody that has benefited from QLA I’ve never met, I’ve never met, and I like that, I like that ring. Now if I start putting two, three thousand people in big auditoriums, although when I was at the Jason Capital event and I was like, they had a runway like a rock star, you know, with lights, and I like that, I don’t like shaking 800,900 hands, but I like that, it becomes infectious, as you well know. When I was watching some of your deals and you’re there and, you know, and the lights and all that, I mean, you like that, Bryant, it’s so, do you?

2:05:15 There? Yeah, yeah, yeah, you like it, and it the but it’s not a bad thing, but 90, 95% of the Reelers or all the mentees that have followers all don’t want to be a snowflake, and the ones that are the most honest with themselves admit that their upbringing is why they are snowflakes. Who else are you going to blame? Has to be either their parents or the lack thereof, the people that had no parents, period, that lived on the street, are by definition not snowflakes, by definition, but I mean, I don’t want to put the world through, you know, everybody living on the street, so they’re not a snowflake, but the at the end of the day, the doesn’t matter if you’re an alpha male or not, but that’s not snow flaky, 98% of all the managers, successful people on the planet are non- alpha, 98%.

2:06:22 There’s only two percent of the psychos like myself, and Klaus Kleinfeld is a classic example of a non-alpha male, super high performance, world-class manager, I mean, I mean, without doubt, and the, and I remember what he was like when he came to me, and I remember what he’s like, you know, when he left Siemens, and I know what he’s like now, just as I know what you were like five years ago and what you like now, the that T-shirts you were wearing and the little thing, whatever that thing is called, and the I remember, I remember. And so people need to know they don’t have to be the alpha, happy successful, but they do have to sacrifice, and maybe admit they’re on the snowflake end of the spectrum, it was because of their parents, be upfront with themselves, and be willing to move forward.

2:07:17 There’s nothing to be ashamed, ashamed about, most of the world falls into that category. Okay, okay, is that why people crave your message so much? I mean, I can stop in the street all the time, Dan Peña, yeah, one out of four, they bring you up, one out of four, and they just, some like that, damn, Peña, yeah, you know, I’m watching him, I’m watching him. Why is that? Because they deep down inside they want to get out of there.

2:07:37 Yeah, yeah, because I’m addictive, you know, more than that. No, no, but the, they realized, I may not frame it in the way that they would frame it, but the core of what I say is truth, okay, and the, their parents weren’t trained to do, to produce high performance kids. But the most telling question, and you might ask your group in one of your next groups, how many have kids, raised their hand. Okay, how many of you would want your kids to be like you? Next question, how many of you would want your kids to be like your parents?

2:08:16 Those are stunning, you know, and shocking answers when I first started, you know, asking them. And when they don’t raise their hands, what then do they conclude they need to, they need to walk? No, no, they here, no, no, no, first of all, you mean they didn’t raise their hands because then that, and not that I need validation, their parents and their grandparents were not role models to produce high performance people. It’s just, you know, and that’s the way that most of the world is, and the and for the past two generations, arguably the past two and a half generations, it’s really been shown, like 1963 corporal punishment was outlawed in California, meaning the teachers could hit you.

2:09:00 1963, I graduated from high school, 1963. I am the last kid in the state of California that received corporal punishment legally, May of 63. Okay, the, by a guy named Hank Leeds, the enforcer, he was, and the, but education in America, supposedly, depending on what study you want to look at, a high school education in 1963 is like two years of college now, two years of college now. The hell, that’s accountable, you know, they threw you out of school if you didn’t perform, they expelled me from a school district about myself, and now, now kids, you know, that doesn’t happen.

2:09:50 There was a, you want more accountability? Yeah, it was to go back there. Yeah. Why wouldn’t you want to be more accountable? Well, it’s not politically correct.

2:10:01 No, no, I know, but other than the PC, why, there’s no reason, everyone wants to be more like held more accountable, everyone knows that’s how you get results, and that’s why people were drawn to this stuff, but it’s easy to point you up and say, you’re not politically correct, you’re advocating beating our kids and everything bad, the Trump does. No, no, I’m advocating disciplining the kids. Right. Okay, now I don’t know, I think anybody deserves weapons like I got.

2:10:28 Okay, but look at the results, give an example. Back in the day, when my dad’s brother and one of his brothers and sisters would tell my father, you’re being too harsh on Danny, don’t you think? My dad would look right in their eye and say, well, how’s your program working out with your crack daughter and your heroin-shooting son? My program seems to be working fine, my son lives in a castle and yours are both living on food stamps. It’s good answer, many, many knew he was.

2:11:13 Yeah, and just as when we were, I was interviewed for, when I got the big award at Northridge in 1991, as distinguished alumni, the newscaster person said, Mr. Peña, you must be very proud of your son. says, yes, but I want you to know that my son’s success is not because of me but in spite of me. And then the Dean of the School of Business, Dr. Shirley Teeter, said, yes, I’ve known Danny Peña a long time, but all that’s happened in the last 25 years is success caught up with his big mouth.

2:11:47 Now this is from a PhD Stanford lady who’d never would say if it was in her mouth, but she had so much venom stored up because I told, I’ve been telling people since I’m a teenager, like Muhammad Ali, I’m the Brandis down the grip, I’ve been saying this since I’m a teenager, and they just, you know, Peña is a loudmouth, things that what we all should be doing? No, that’s not for everybody, that’s just your style. Well, they made fun of Muhammad Ali in the beginning when he was Cassius Clay.

2:12:24 20 years ago they made fun of me in this, the system, that’ll make fun of it anymore because we have meatheads, you know, Forrest Gump’s. Let me ask you another question. You sent me a picture a couple of years ago, you were in some island in the Pacific and you were taking off from a plane and you said, Brian, I’m running out of runway, and it was a picture from the front of the plane and it was a short runway. And I’m wondering what changes as you get a few years older, do you make decisions differently?

2:12:54 You holding your grandson in your hands, correct, a couple of weeks ago on social media, you actually have a smile on your face. You know, you’re getting a little bit older, great, and there’s only a finite amount of time. You said you’re much nicer now than you were 10, 20 years ago to your mentees. What’s, what changes? Well, I mean, some people say Dan looks at the same thing because he was the last one of the last seminars where I hit and choke people still, okay, two thousand four or five, because he’d hit and choke.

2:13:25 Oh, David, they would let you. Yeah, yeah, they would let you. Yeah, and but he, he was that last era, that last stage, but the, I give people slightly more benefit of the doubt. Okay, I tell people, although I don’t, you know, when I was your age even I didn’t understand how everybody couldn’t be like me, because I thought everybody was born with self-esteem, because in my little microcosm of life everybody, you know, had self-esteem. Okay, you either had self-esteem or you got beat up pretty bad, you know, in the, in the hood.

2:14:03 But so now I get benefit of the doubt more, and but the biggest thing is that I realized it takes people longer. Like the new record for doing a deal, closed on the 27th of December, is 117 days from the day he left the seminar on September 1, so the day closed the deal on the 27th of December, 117 days, and this is an active-duty military, he’s in the Air Force, working 40 hours a week in the Air Force, but I mean he did it very much like I would have done it. Josh took 11 months, I think, and so now I realize that with all the, the things extra that you can do now, social media, you know, the games, etc., that the weren’t, weren’t around when I was doing it, and when Bruce Whipple was doing it in the early, in late 90s, it was shoe leather, there was no Skype, there was no Zoom, and the old record from those days was 120 days, so in 25 years we’ve shortened it by three days with all the social media, LinkedIn, Skype, etc.

2:15:28 The kids were more serious then, there were, kids were more serious, they were more hungry, and they realized they didn’t have a lot of time, they didn’t have a lot of time. Now kids think that they’ve got, you know, the rest of their life, 20-30 years, and they don’t, because you’re gonna wake up and you’re gonna be 50 pretty soon. Okay, then you’re gonna be 60. Then I’m running on a runway, the truth of the matter is you’re always running out of runway.

2:15:57 You always want another runway, it’s just that the runway is longer, but you’re still running out of runway. And when I took that picture, I remember it exactly, we were at Brando Island, which is one of the great places, very expensive, named after Marlon Brando, they’ve got the DiCaprio plunge where he supposedly had sex with five starlets, and the regatta, this and that, and it’s in the middle, it’s about 100 miles from Tahiti, and I mean, anyway, so we went there, we had the island to ourself, Sally, not a Chinese billionaire guy was leaving island with his three administrative assistants, all about 20. I believe he was about 265, but anyway, but that’s when I saw, he took up in a helicopter, we had a plane, but we are, and so I’m, I’m, I’m, that’s why I see more people when I travel around.

2:16:50 I saw six people, Reelers, two yesterday, two before, the day before, and I’m talking about more universities, and then I decided to resurrect the movie thing again even though I’m up to here with it. I said, I’m gonna give it one more cut at the underbelly and it’s going to go, I’m gonna die, and the stars got juxtaposed. The, how many more years you got of teaching QLA at the Casa? Probably at least five. Okay, and then what happens to the castle?

2:17:25 Am I always going to be able to go there? Well, it’s in a trust, my trustees, depends what they want to do with it, but the, the kids don’t want the castle. If I died tonight and Sally and I died in a plane crash, that begging the trustees not to sell the castle, I agree. Yeah, is it? Now you’re turning 70 for this year, crime.

2:17:43 You know, this big party next year in London for 75th, right? Yeah, and on my 80th we’re renting the the Queen’s old boat shed, I can’t think really, Sally and I have been on the two or three times where every where is it gonna be, it’s gonna go around, wherever I wanted to, I don’t know. Okay, for your 80th? Yeah, but we can only take 80, 75 or 85 guests. Okay, in my buddy, yes.

2:18:11 Okay, yeah, yeah, and is it, and your three sons, I don’t want to get into that on YouTube. So running joke, but the Peña is it, and I were encouraging my lovely wife Maryada to have another baby, and I was working against it. Yeah, but I see a daughter actually floating around someplace. Finally, you’ve already come up with a name? Yeah, yeah, yeah.

2:18:33 And is it true we might have a sculpture of you coming for next? Yeah, worst, worse, that’s the work in progress. Would that be at the castle? Yeah, well then you can’t get rid of the castle. No, no, well, I mean, I’m sure if smile, I’m sure when somebody buys the castle, then I’m not gonna want a 10-foot statue of me, maybe they will, you know.

2:18:51 No, Churchill didn’t care, Churchill’s down and they could have. Right. Yes, and then they could have, and they could have, but I really enjoy when we went back to the University of Greenwich for the second time, the only school that’s asked me back twice, and I mean, it was, we had him hanging from the rafters, and the and they’re talking about they want me to come back again a third year. The kids understand they need leadership, they understand they need leadership, and the, the kids never cease to amaze me, they make money online and they can pay for the goddamn some, because, well, you know, although students get half-price, military get half-price, but I mean the we, we could, instead of 24, I mean we could probably do 200 or more.

2:19:42 But 200 what, in a seminar? But I can’t follow up on 200, and although the, the, the mentor program in the future, there’s only going to be a few weekly reports, a couple of Zoom calls, and then we’re going to push the, the birds out of the nest, because we’ve now done the stats that they use the length of the mentor program as a crutch. Right. Okay, and and I don’t want that, and I want to get as many across the goal line as I can. Right.

2:20:17 So they really only need a few weeks of that. Correctly. Report, it’s the weekly report that shows them their weaknesses, program to straighten up fast. Correct. Yeah, I’ve worked on me and I didn’t make it through your mentor program either, they can watch that whole happen on the documentary film.

2:20:29 Correct. Um, damn, what, what happens to you when you die? What do you think happens? Well, I, I rot away and I turn back to what from the Big Bang, you know, and we’re all the same energy, you should understand that better than I, but the, I just want the legacy to live on. What do you think happens to your spirit, does it go somewhere?

2:20:50 Uh, oh, I believe in God. Okay, so I fall asleep every night, say my prayers just like five, six-year-old Danny did. Really? Yeah. Okay, standard prayers.

2:21:02 Yeah, that, well, something, once in a while, when, you know, when my, my favorite, one of my favorite uncles was sick, added a prayer, but I have 23 affirmations I go through, and I have, depending on how many times I go through, the I have a prayers that I say for about 65 or 70 people. Okay, then I slay in there. Yeah, yeah, the Wheelers are even in there, the Reelers themselves realize I mean, the, the but there’s plenty more groups that are more me head than Wheelers.

2:21:35 Okay, you’re in the top 10 percent. See, you didn’t always say that, you really hit us Wheelers. Well, I mean, first couple of years, and, and what did it do, it provoked you enough to up your game? Well, I, first of all, you definitely take credit for any kind of success and not anything, but maybe it did, maybe it does. Yeah.

2:21:52 Okay, Andy, but see, if love worked, you would already be, you know, it didn’t, for the same reason that the Realtors that are watching this, unfortunately, it doesn’t work, unless you want average in America, married two point four kids with one and a half dogs, and for some people that’s, that’s all that, you know, they’re their biggest aspiration, but I can guarantee you, you will never achieve anything greater than your highest aspiration. Highest, when Obama, who I didn’t think much of as a president, but when Obama said, when he was a 19-year- old kid, I’m gonna be the first black president in the United States, that was a big bodacious goal. Millions of permutations had to occur for him to become president, but by God he did it, so I take my hat off to him, I take my hat off to him.

2:22:46 And you will never exceed your highest and wildest expectation, you just won’t. If you want a million, you’ll make a million, not a million five. If you want 10 million, a hundred million, and you’ll never exceed that in the, and I, I see the kids, you know, creating tens of millions in less than a year, and he, even though my standards, I don’t think that’s a lot of money, I really don’t, but by their standards it’s life-changing. It’s absolutely life-changing.

2:23:19 I remember the first day I made $10,000, I remember the first day I made $100,000, I made, I remember the first day, crystal clear, I made a million dollars, I remember the first day, day I made ten million dollars, and I remember like I brushed my teeth this morning the first day I made a hundred million in a day, and I mean the, the hundred million, I still get vibrations on my thighs when I think about that day. Everybody said it wasn’t possible, that’s what the real money is, go, you know, if you want to make a, if you change a billion lives, that’s a formula to become a bidding there and change the world, i.e., Zuckerberg and Facebook, although I don’t like Facebook and it’s been proven it’s, you know, causes depression and all these things. I don’t understand how people can get bullied on Facebook, I don’t understand how kids would commit suicide because some both should happen on Facebook, I don’t understand that.

2:24:16 It just validates how low the self-worth of the average person is, which you do understand. I understand that part. Right, so it’s a sign that, and, and I heard from some of the kids, let’s say you have a somebody unlikes you or what you call it, I’m friends, you open, I was listening, are you me, people pay attention on how many unfriend. So your point about making money on those days, the only reason you were able to make 100 million in one day is because you dreamed of that.

2:24:50 Correct. And all of us are limited by our dreams, and most of us dream too low because we got too much love in our life and not enough accountability. Correct. And, and you’ve been taught as a child, when you were a kid, your mom said, share your toys with Billy, okay, go, go be friends with someone, so he doesn’t, his dad, dad, right. Yeah, yeah, okay.

2:25:11 It’s the same with me, except my dad, when we came home, he went on Billy, that, you know, he says, you know, I tell the story when people are shocked and say my dad’s a horrid person. I used to walk out in the street, run out in the street with my bike a lot when I was a little boy, and my dad was positive I was gonna get run over some day, then he gonna go have to kill the guy. Okay, that’s how my dad thought. Okay, so we had an old Willys, Willys, we had sideboards, you know, those things you stand on outside the door?

2:25:40 Yeah. Okay, car. Yeah. Okay, and it had a piece of chrome that was broken and was sticking out, so my dad thought that if he would nudge me with the Willys and knocked me down off my bike, he, I get a, the inkling of what it was like to get hit by a car, and he went and he stuck the chrome, unbeknownst to him, through my knee, like this, and he’s dragging me along, me screaming and my mother off-camera screaming, Manny, Manny, and, you know, and the, but that’s my dad, my dad felt bad that he put a piece of chrome through my knee when I’m six, seven, eight years old, but I never walked in the street again.

2:26:22 So he toughened you up, and I mean, if that’s the street corner that door, bad happens. Oh, I’m saying right here, and that was his theory, that’s how he, you know, he says, you remember the tough acts, you remember, unfortunately, the violence. Okay, he never beat my mom, he was nice to her, although whenever she wanted to hurt my feelings, you’re a beast, animal, just like your father, that was her whim. So she liked the toughness, but she, and she was right, there’s, there’s, there’s a balance.

2:26:57 My dad was a cop, okay, and a very tough time, it was a super cop, and when I went to a two-day funeral last year, two of the guys that are my age that have known my dad before he died, and he said that a man who carried a gun because when you were a retired policeman back in those days, you kids carry weapons though, and the he was just hell on wheels, it was hell on wheels. The the we need more discipline, okay, but if you want to, you know, a lot of parents come to the seminar, we have another question, how many are proud of your children? Nobody raises their hand, in three, four, five years, nobody.

2:27:52 What does that tell you? It tells me they know they, and they will say they, we up to nice, but we, we don’t know what we don’t know, and we did the best we can, those are the two excuses. Now what kind of is that in today’s world, a 35- year-old guy talking about his 10-year-old son? Occasionally have an anomaly, we had a kid that, to save somebody, lifeguard, a thirteen-year-old lifeguard that swam, I’m exaggerating now, eleven miles in the ocean against 50-foot waves, and say some, I got some medal of honor for Connecticut, the medal of something or other.

2:28:31 Once in a while we get those, but those are few and far between, few and far between, because they’re not holding them accountable and they’re not using discipline, too much love. Correct. Raising these snowflakes, because and most parents want not just to be loved by their children, they want to be liked, and they want to be their friends. That’s a recipe for disaster, you’re not there to be your boy’s friends and your daughter’s. Good advice, and although you talk about your kids with great reverence and that’s great, they’re little, your daughter doesn’t need your reverence.

2:29:08 Okay, she’s big. Okay, and I’m sure she may have told you that from time to time. The, but discipline, I mean the kids, and discipline starts at a tender age, at a tender age, and I got it young. Back to the prayers, you pray every night, crying, go to bed, I fall asleep, normally I’m saying a rosary. Okay, do I do these 50, 60, okay, let me just say, okay, are the, got to pray for Brian and his kids and make sure he has a girl the next time, and remind me, St. Teresa, got to pray for Sally’s mom who has arthritis, and I go 65 people like that.

2:29:53 Okay, okay, 65. If I get you that, then I go into the Our Father, who art in heaven, now the regular prayers, and if I get to the regular then I start back again, but by this time I’m asleep. It’s a sleep hack. Yeah, and, and, and, and Sally knows, she, you know, it used to, and I, I just, under my breath, I don’t say it out loud, but a bit later, but if she can sleep with that now, it doesn’t bother you? No, years ago I used to bother hearing that, and you’re going to heaven.

2:30:22 I’m on a rocket ship, I have 240 nuns praying for me every goddamn day, four times a day, I’ve got 20 brothers and ten or twelve priests, and you going to heaven? Oh, I know, perfect, straight to heaven, rocketship. I’m gonna pass Elon and Jeff on the way to Mars. House, no, there’s no doubt in my military, civilian mind. Have you always believed that over the last 10 years?

2:30:51 You’re definitely no, no, no, I didn’t believe it, I wanted to be a priest when I was young, okay, and then I discovered girls and I kind of got out of the priestly thought process, but the last 15 or maybe 20 years since we started getting very active with various charities and the Mother Teresa, assisting the biggest charity, QLA, correct. St. Theresa, I put my money on, the when she was just a regular nun, she had the fastest track to sainthood in the history of the Catholic Church, and I’m hanging on to her. Have it, they’re gonna make you a saint one day?

2:31:34 Now I’m not a saint. Oh, that’s a, that’s a bridge too far. I’d like to be, not like I’m named after, anyway. What happened? Bodacious goals.

2:31:42 Yeah, yeah, well that’s a, you know, that’s then, that’s probably a bridge too far, but having done business with the Vatican Bank in the Vatican, most of the stories they say about the Vatican Bank are true, they’re just like the Mafia, they play hardball. Yeah. Yep. That’s quite a statement from you. Yeah, they play hardball, I wouldn’t with the Vatican Bank, I wouldn’t, and I with just about anybody.

2:32:11 Can you give us any more details? No, well, I mean, my banker hung himself on Tower Bridge the day before he was going to testify to the House of Commons about the laundering with the Vatican Bank in 1981. I remember that guy. Okay, and he was gonna spill his beans, so to speak, and he had a great feat of athleticism, with his hands tied behind his back with barbed wire and his feet tied together with barbed wire, he got over the 17-foot security fence, the jump, hang himself.

2:32:46 I mean, that’s Olympic-type athleticism, and I know what he was going to testify about, as a matter of fact, but the poor little bastard, so don’t, don’t do business, or if you do do business, just know what you’re getting. I don’t know, be on the Vatican side of the transaction, the transaction. Yeah, so you’re on a skyrocket to heaven, you’re in, you’re good, everything that I was just gravy. Correct. And that’s what you’re working on for the next 5-10 years?

2:33:13 We’re okay. Uh, can I tell you about my experiences last year, because you were involved in? Okay. See, so you know, last year in July I went down to Costa Rica for some of my plant medicine ceremonies, ayahuasca, and you were there, and Peña, and I needed to tell you what I saw and I’d love to get your thoughts on this. Okay.

2:33:37 But I mean, this is serious. And okay, I’d love to tell you because you were there, clear as day in my visions. And so I went down there, Costa Rica, three of these ayahuasca ceremonies, you go in, you drink the medicine in the dark, there’s the shaman singing these icaros, and, you know, you see things and you’re not really in control, sometimes you’re throwing up, sometimes you’re not. I did three ceremonies. First ceremony, okay, it’s all right, you know, saw a few things, nothing too crazy.

2:34:08 Second ceremony, he doubled the dose on me and I go in, and this is what happens to me, and you might see some parallels here. First of all, I pretty much just get obliterated as a person, and Mother Earth, or Gaia, whoever it is, pretty much just dissolves me and says, all you humans are just nothing in the grand scheme of time, you are really nothing more than a fart in the wind, as you might say, you’re insignificant, is this all of your things that you think you are are nothing, you’re a blip in my total sphere, you humans are a joke, and yet you think you’re such a big deal and you think your life is such a big deal and it’s just not. And it was a painful thing to hear, it was brutal, because I couldn’t run away from it, I couldn’t check my Facebook feed, I couldn’t call my mommy, right, I’m literally in it, and it’s very emotional, right, something I can usually control my emotions, right, Letta guys can do that, and it was really hard and it was painful to, and quite too depressing, just to see everything just go away and that your death is there and it doesn’t mean anything.

2:35:11 And the same, on the same note, I came back with a counter argument and said, okay, yeah, but right now we’re here and we’re humans and we are gonna get as much as we can out of this ride that we have. And I started seeing human archetypes that are helping us survive, like quite literally survive, and I saw you in a big way, just like your head was right there, and it was basically showing me that you were leading us, teaching us how to survive as a human species, and it was so important, it was like literally for our survival, and it wasn’t like you had any other chances, this was literally life or death or banishment forever and no one’s ever heard of us again, and you were there, Dan, pushing us, pushing us to be the best version of ourselves or die.

2:36:03 And it was just really powerful for me and, and I can’t make this stuff up, this just came, and so I just want to, um, I kind of want to honor you for everything you do, because that’s that’s a big deal, and what you do is a big deal, and I think you give so much back to this, this species, to help get us to the next level, and I do think it’s a matter of survival, and that’s what I saw, you know, and, and, and it also said to me, you have to push yourself and make sure that you get to the next level, and it said to me, you got to make sure the rest of us survive and get to the next level. And I’m gonna, what you think of that? Well, not dissimilar, but you know, I, the Romans had their day, the Athenians had their day, and all these others, rather day, and then now we’re the hot in town, so to speak, and I say that in the cosmos of time we’re not a fart in the wind, and the I have never experienced that thought process, seeing this all disappear, but last year the MIT scientists said that not 11 billion years from now will the Sun take over and crash into the Earth, it’s now 7 billion years.

2:37:22 Okay, so the, we all know it’s going to end, and but I do agree that I’m probably the strongest male figure in your life, or maybe ever, and the, and that’s not different than when the kids come to me, because I’m the alpha male dad that they never had. The, but it is almost a thankless task, and that’s why I say I wouldn’t mentor again, coach, to get people across the goal line, to get people to gain self-esteem, to get people to gain self-worth, to get people to take positive action in their life and in their family’s lives. It’s very difficult because they’re surrounded by a plethora of the opposite, and the biggest challenge that I realized last four or five years of coaching is defaults, of they go back, they leave the idyllic situation of Guthrie, a high level of success, people that want more or less the same thing, then they go back to their s***ty apartment, their s***ty house, and they go back and default, and my goal now that I’ve changed the system around, and I think the real reason Dan Lok is coming back, is now the seminar is really devoted to keeping you out of default, because the intellectual parts of QLA are dead simple, I mean, some people say too simple, too, they don’t believe it, but keeping them from default so they can enact these steps is a tough task, and if I wish, I told Sally I wasted 20 years in QLA, I should have figured this out 25 years ago, and I’m bright, but I didn’t, because I kept on judging people by my, you know, I can do it, I can do it, I can do it.

2:39:17 Well, just cuz I can put my head in a vise and have somebody squeeze it, not everybody wants to put their head in a vise, so now my job is that help, assist, sometimes kick, not physically choke, to make sure you don’t go into default, and that’s what the seminar is more about, and that’s why we use, when you went to, I think we might have had one webinar, I don’t think we, I didn’t. Okay, but so now we have 13 or 14, and the same thing we pound in, pounds, and the guys are honest with a group. Yeah, the default was a, the second day I got back, you know, I wanted to cry and go and put my head in my mother’s lap, because everybody around it, around you in your work environment, your family environment and probably your significant other environments, once the old you, not the new you, and we’re getting much, much better at it, and that’s why we’re having, and with registers, Rep Peter, if you watch this little nemesis that make 35,000 euros, make 60 million, because I’m, you know, if you, if you lined up people, 20 people, he would be the last person that you picked to make 60 million euros in a year, but you ever think what you’re doing is even more than that?

2:40:30 Yes it is, but I don’t want to get too carried away, it’s not blowing smoke up my own ass. I know, and I don’t either, and that’s why I say don’t accuse me of the I used to be Mother Teresa or the Saints or as a syndrome. Okay, if you know what you’re doing more here than creating wealth, Tim, I know, I mean, seriously, you’re trying to course-correct human species that’s going the wrong way, Brad, that could kill it, so correct. Okay, you already think we’re?

2:40:55 Yes. Yeah, well, I’d, we’re dead, we’re all dead, we’re dead, you know, it may be 200 years, 400 years, demanded years, we’re finished, no matter what, no matter what. But if I, it’s like I dreamt five or six months ago, a QLA man, T, probably a Wheeler, and it’s on social media, came up with a cure for everything in the world, and he put it on, what’s a word, Pratt’s, free on the internet. Yeah, word put, he gave it away, he gave it away. I dreamt it just as clear as I’m watching you right now, a nerd on a computer, elephant source, that’s what I’m trying to say.

2:41:36 And you dreamt that one of them did and gave everything away and cured everything from cancer to impotence to can- tie, everything. So you still have hope? Yes I do, down deep, down deeply, some fiber of me. Yeah, and you dream that? Yeah, I dreamt up.

2:41:51 Yeah, I didn’t, I grabbed it three times now, three times, but it’s the same blonde kid all three times that it was one. Okay, because of what you teach, he open sourced, and the world all of a sudden all change, and then love worked because he did it out of love. Correct. That’s very a big, that’s heavy, but I taught that at the seminar, I mean, nobody’s ever do any deals that waiting for the love to happen. Damn, Peña just said on record that maybe love worked in the end, at the end, because the open source didn’t give it, open source, and that is the true act of love, and you did, you get the cure for everything, everything.

2:42:30 Okay, yeah, the, we’re not fighting with the Koreans, Putin, we’re swapping bodily fluids with Putin, the Vatican turns honest, I mean, everything, you know, but that, that is, that’s the same kind of dream that Obama had when he was gonna be president. Right, but you turned dreams into reality. Are you just reading this three times? Yeah, my three times, possibly kid, same blonde hair, different backgrounds, one time he had like a rocket ship going someplace, another time he was in a scientific lab, probably MIT, and another time I forget where he was, the third time, and the, but that’s gonna be, you know, I’m gonna be gone, I’m assuming.

2:43:16 Yeah, maybe, but you manifest dreams. Yes I do. Do I? I like, I told the Hyperloop guys, the I make dreams come true, kids, you know, you know, and I wouldn’t, that be something, damn, Peña. Yet, yeah, if at the end of all of this you meant he’d someone who solved and saved the world, yeah, that, that would be better than the biggest deal in recorded history.

2:43:45 Even you would admit that. Yeah, I would, and we could be a part of it here at London Real. Wow. Again, you got me started, you got me started, and I had to push a little to get on the show, and then when I showed up and I saw how you were dressed, I said, Dan, just stay cool, you know, isn’t he not disrespecting you, Dan, and that’s not why he’s doing it, that’s just his little deal. I start, and then you put on the little blazer that you had for a couple of them, you know, for our picture opportunity, the, but yeah, and then he open sourced it, and now that’s a recurring dream you’ve had three times.

2:44:24 Let me ask you a question. When you were at the Bulletproof conference years ago, you closed your eyes and went through some guided meditation when you were in the audience, and I saw it win, and you saw your third, I had all of these visions. Correct. And that was it, I’ve never known, I did it one more other time when I went to see my friend’s, I rich friends, and who had just died, she had died and she brought, brought back to life after 18 or 20 minutes, and I asked her, what did you see, Mary?

2:44:51 And she said, I didn’t see any light, and I said, well, you’re not going to have in any way memory, I know you’re 40 years. She says, I saw gray and I saw every regret I had since I was born. So when I dropped dead and my son’s the, the party you had before you get married, you know, the, you saw that in you, or it hurt? No, no, she saw that, every regret. Okay, fast forwarded, you know, in thousands of microseconds, because I believe we go to our graves with regrets, so I’m a regret minimization, you know.

2:45:21 Some of the things you already know, you’ve already talked about regretting, you know, when you were the CFO and you were this and that, the other thing, back in your previous career, but I’m in the regret minimization business, and the some of the guys that threw the punch in the ring, I’ve changed your life forever, even if they only make a hundred thousand pounds, because they, you know, I am a man, you know, I can’t stand up, a couple of their knees are shaking so bad. I mean, we got a problem up with sticks, but the they’re in there, but now we’ve made a real professional, we’ve got the referee, their professional referee, and I almost got knocked out of the ring three seminars ago, we didn’t put that on YouTube too, in a big heavy way, got 250, 2-480 or whatever, the the 280 guy hit the 250 guy and knocked him with such velocity, I was trying to get out of his way and he ran into me and we both almost went over the ropes, so I said no, I don’t need the other professional referees.

2:46:20 Yeah, let me go back inside your head. Okay, how can we tap into what else is in there? I mean, you’re having these visions of these people doing these things, I mean, that’s a recurring dream like that, I mean, that’s something there. Yeah, and is that what, maybe, maybe objectively saying, subconsciously, does that drive you to make that decision two years ago that I’m not gonna go for the money, I’m gonna go to help all these kids, one of those kids is the blonde kid that, okay, thank the world.

2:46:49 I didn’t think of the blonde kid then, but maybe in retrospect that’s why I did it, that’s why I did, because I know that what the kids, just like I said, what you’re capable of, I know, I’ve seen amoebas do brain surgery, kind of, you know, I’ve seen that, and it’s, it’s, it’s unbelievable, you know, what’s possible when you’re willing to make the personal, emotional sacrifices, and I’m not telling everybody to miss Christmas and Hanukkah ever, but I mean deals, the big guys don’t know what holiday it is. Like I told you, we started Hardcore from three years ago, somebody said, Mr. Peña, you realize it’s Easter Sunday today? No, is it?

2:47:36 And he says, I said, you mean you work, we worked a Good Friday, and he said, yeah, I didn’t know it. And I said, I wonder if I had a seminar over Christmas if anybody’d come. Three days later we got 200 people, what, seminars over Christmas, so I had to develop a Hardcore seminar. Now contrary to what people think, a lot of people don’t like Christmas, they think it’s downtime, it makes them think of this or makes them think of that, alcoholics don’t like Christmas because everybody drinks, and so I mean that’s, and so that’s how the Hardcore was born.

2:48:10 All right, and so just to finish out my visions, by the way, did I have my grey hair on my head, my big head? You looked fantastic, and I don’t know, you know, I, and you were, you were literally saving us from extinction and death, and that sounds like no big deal now, we’re all gonna die soon and the seven billion other on the world, most of us on any given day, if we’re honest, we don’t give a about them, but when you really think about it, as this hunter-gatherer tribe trying to survive on this earth from going dead, and like you said, we’re pretty much as a species on this earth, it’s only a matter of time, and we haven’t learned anything, it’s not believe how stupid we intend to see you, they’re saying no, I’m gonna teach you, I’m gonna be there, I’m gonna pass on this knowledge, I’m gonna push you harder than you ever did, it for our own survival, that was powerful, and then for you to say that you’ve seen visions of you doing that, yeah, that’s pretty powerful.

2:49:06 And when I saw, look, I saw through my third eye and I had never practiced any of that before, all the shaman gurus that were there went ballistic. Well, where do you teach out over and where, where do you study out of, did you go, were you in Nepal a minute, because you told them what you saw? Yeah, I told them, and then I was able to do it again. Tim, why wouldn’t you tap more into this third eye? Why wouldn’t you, hmm, drink ayahuasca with me?

2:49:35 Well, I’m not gonna drink ayahuasca, I’m not gonna take but will you before you die? Maybe I’m gonna do heroin before I die. Ah, I’m gonna do heroin, so you know, I touch that nasty stuff, this is just a plain medicine, we can do it legally. Okay, okay, but imagine if you could tap into some of that stuff in your head and you manifest those things. I mean, yeah, yeah, I may be the, I may be the next, I’ll, uh, maybe, that’s why I say Allah, Buddha, Jesus and me, maybe.

2:50:07 Maybe that statue, well, one day people will come in pilgrimage to it because you saved the planet, and everybody out there will say, see, look, and everyone, I would say not that guy, I like not the only of our man, the one who swears like a sailor, and I like the sound of that. Yeah, I imagine that ultimate, that would be the ultimate, but, but I wouldn’t want to save everybody on the planet because not everybody deserves to be alive, in my judgment. The it’s a net sum game, I mean, I believe we have more people that are disrupting the vibrations of the planet in us than are doing good, and that’s normally comes out of poverty, lack of education, etc.

2:50:48 I made a mistake, some people have said at one of my last talks, they asked me about #MeToo, the movement about women. Yeah, and I said I didn’t like it because I don’t like the way it’s being run, it’s not that I don’t like the idea, women have rights and all that stuff, but the way I started the answer, I thought that the, you know, the Raptors were gonna come down. I said I don’t like the way it’s being run, I think the people that are running that have their own agenda, yada yada yada, but I, of course it’s right.

2:51:16 I mean, I had Rose McGowan in that seat about a year ago, the one that brought down Harvey Weinstein and the whole empire, and she’s, she’s badass, she’s a high performance person, I think you’d like her. Yeah, but you don’t like the movement because there’s everybody, not everybody in it to sell their own agenda. Okay, I agree. I even she agreed, she’s like, this wasn’t my thing, this capital in the back of it, a lot of things I don’t like about it, she said, what I do want is for us to be treated right and for us to have a right.

2:51:46 They should be, they should. I mean, there’s no reason. I mean, the, but I, I find it not implausible but hard to understand why women like herself would not have said something ten, twenty years before. Well, you know, that business, I mean, that’s a crazy. Oh yeah, yeah, I mean, the casting couch is still alive and well today.

2:52:12 Right, and used to do, new Hollywood in the, yeah, yeah, 70, 70s and 80s, and the a lot of guys were there just for the casting couch. Right, if they made a movie it was my accident. Right, that’s my accident. All right, so wrap up my ceremony, I’m not crazy, I don’t think I’m crazy, because I get these things whether I want them or not, and I just saw this, so I just want to wrap that up by Hossein, thank you. It also told me to step the up and to make sure I contribute to this changing the, to educating the rest of this.

2:52:46 And what are the Wheelers gonna say when they hear this? I don’t know. The thing is, to a certain extent I don’t care because it’s true. Okay. But exactly, but that’s how I live my life, I don’t care because it’s true, and you can’t please all the people all the time, or some of the people some of the time.

2:53:04 I mean, it’s lines with our message, I mean, we do want everyone to be the best version of themselves. You do it in a way that people, a lot of people don’t get, because it’s rough and ready, but you’re asking people to be the best version of themselves. Correct. Honestly, Mother Ayahuasca, she’s doing the same thing, she’s like, step the up, your life means nothing, just like you said, fart in the wind, no one’s gonna give a, take some action, lead the rest of the group, get uncomfortable and let’s do some stuff.

2:53:30 So I think the real urgent might be down with us, we’ll see. So time will tell, time will tell. So thank you for being there, I appreciate that, and thank you for being open-minded, and to be continued about the cerumen ajan. If you were empowered with that, I mean, this could be a force to be reckoned with. I probably float, probably

2:54:17 Maybe that blonde kid in your dreams is watching us right now. Yeah, and he’s gonna step up to the plate. Wow. And turn your dreams tonight. Oh yeah, that’d be terrific.

2:54:27 And now this is all making sense. Yeah. Damn, Peña, your five years ago you walked into my life, to my studio, to my show. It’s a great show, our first show, by the way, and you pushed my buttons, you got under my skin, and you literally told me you were gonna change my life. I thought you were out of your mind, I thought you were crazy.

2:54:45 Yeah, but you stuck in my gut somehow, and I was looking over our old emails and I’ve got so many emails from you, and the ones back in the day you would write me three-page emails. Okay, sure, it’s all caps in red, but you were so generous with your time, you were always super supportive, people don’t see that side of you. And I’ll say back then there weren’t a lot of people that were given too much of a about me, Dan, and where London Real was gonna go, it was pretty much a solo venture and if I wasn’t gonna figure it out myself it wasn’t gonna get figured out, and it was, you know, it’s kind of lonely in there, pounding your head off the walls, and going to your castle seminar was a big push, you know, it was hard at the time, Mariana had just had a miscarriage, it was all the reasons not to go, I didn’t want to wear a suit, you had told that aspirin at the conference you were gonna beat me like a rented mule, I got mad about that, but I took that six-hour training right up to Scotland and I walked in and you walked down the stairs and you said hi, and I knew from then on everything was gonna be amazing, and it was incredible, seven days of my life, and you changed my whole game, and a lot of people give me a lot of flak for you, they’re like, why Dan, he says the bad words, and why are you hanging out with him?

2:55:55 And for me, intuitively, it always felt like the right thing to do, and your message for me was always bigger, and five years later I can honestly say that you’re about something super big, Dan, thank you. I think you’re about taking the amenity to the next level. Everyone’s gonna say, Brian, you’ve definitely lost it now, look, you’re dressing like the old man, but if you really look at what we talked about today, I think you, more than anyone else in the world because of your tough hardness and your discipline and sometimes your nastiness, and at dinner the other night, you’re pushing me saying, come on, Brian, you can easily do 10 to 100X what you’re doing.

2:56:28 Do you mean at dinner? Yeah, dinner. Yeah, and we should have had a camera on that. Yeah, we should, next time. Okay, and it’s hard to hear and sometimes it’s nasty, and a lot of people give me a hard time about it, but deep down inside you’re doing it to try to get us all to the next level.

2:56:43 Correct. And maybe you’re gonna end up saving us, as, correct, as a human race. Correct. And then Buddha, Allah, Christ and Peña, and then we’ll just forget those three. By the way, you just maybe think of something, a couple, three of the Hyperloop engineers sent me some emails and linked me on LinkedIn, and the, the, the boss guy, it says, you answered my niece’s, but why the caps?

2:57:08 You know, yeah, yeah, and I said, one, because I type like this with actually three fingers and I have arthritis in my hands, and so the rather than have to change, you know, they from the upper cap, or Andy, and so say, okay, okay, that’s an engineer’s answer, but anyway, okay, but it was interesting to have about a whole roomful of you, got a lot of you. Yeah, you got to see how we think. Oh yeah, I mean, they were in, when they were talking about vowels and, and, and if, and magnets are, what, you know, and then moves, oh they were having orgasms.

2:57:42 Yeah, we love that. To be continued. In, yes, again thank you so much, everybody, over the years I really appreciate you, I love seeing, I love seeing you over-subscribed, in demand, and I just, I think it’s great. Yeah, I love what you’re doing, so all the best to you and to the future, you, me and Sally and Mariana in the ayahuasca ceremony to go into the third eye some more, and to uh, to your QLA and life and business. Well, thank you, I love, again thank you.

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