Dan Peña - The 50 Billion Dollar Man

Full transcript: Dan Peña on London Real

10:45 This is London Real. I am Brian Rose. We have a special edition. I am here in Scotland at Guthrie Castle, uh, with Mr. Dan Peña, who is the American-born businessman, entrepreneur, mentor and soon-to-be reality television star. You call yourself the $50 billion man because your mentoring program has created $50 billion in equity and value for your students in the past 20 years.

11:12 I hear the number is really somewhere in the nine figures. We’ll talk about that later. I am attending this very same QLA mentoring program starting in two days. I’m expecting big things, crazy things. We’re going to get into that.

11:26 QLA stands for your patented Quantum Leap Advantage methodology, which you use to create $450 million out of $850 at the oil company Great Western Resources. Dan Peña, welcome back to London Real. Thank you very much for having me again. I’m looking forward to the number two interview. You know, it’s been six months, Dan, since we sat down and talked to each other.

11:52 So much has changed. I’ve changed. Look, I’m wearing a suit now. I’m in a castle interviewing you. I’ve noticed maybe you’re making me raise my game.

12:02 I’m not, I’m not sure what’s going on here. I don’t know if we’re developing a friendship. I don’t even know if you have friends, as you said, eagle’s alone, which I respect. You know, I don’t even think I wanted you on the show originally. I don’t even think you had anything good to say about podcasters, not that that’s, that I consider myself.

12:20 But tell me about your life in the last 6 months since we met. Your show had a record-breaking 40,000-plus views. I said my fans were either going to love you or hate you, and they obviously love you, or at least a lot of them do, I think. You got thousands of emails asking about you and your methodology. Walk me through the last six months.

12:38 What’s it been like? You aired the show, if I remember correctly, on Easter Sunday. That probably was right. Late. Okay, was Easter Sunday.

12:48 And I said that I don’t mind going heads up against the big man. Okay. There’s some connotations and illusions there. Exactly, there are. There are several.

12:56 And, but since then I had here to for underestimated or overlooked or made a mistake in judging the effectiveness of social media in general and podcasts and interviews specifically. Subsequent to that, I got a lot of emails, I’ve got a lot of tweets, etc. from London Real followers. In fact, I just coming into this interview, I said that I just was reading, I got three Fales from one of my assistants. Two of the three were from London Realers, as I call them, but one of the London Real guys wants to come to the January seminar and then he’s going off to the Army.

13:43 And now I’ve had people go to the, you know, be in the Army then come to the seminar, but I’ve never had anybody that decided that they thought that would be a good foundation for his military experience. So we’ve had a lot of interest. We’ve had a lot of people 99% of every, or actually 99.9% of all the feedback I get from your guys, your followers, is positive, very. I’ve got less than five people that have had anything not nice to say to me that have contacted me.

14:15 But it’s been overwhelming from that. When I saw how overwhelmingly successful it was, I immediately, within 10 days or two weeks, decided I need a podcast. So I started my own podcast. In fact, we just issued the eighth episode of my podcast about 5 days ago. And you step your game up every episode, I could tell.

14:38 The audio steps up, the video steps up. Correct. Well, now I have a studio. Right now I have a studio built, a studio for the podcast. Yes.

14:45 And now behind me on the, not green screen but the actual screen, it’s got these, these logos, $50 billion man. I’m sitting in a, in a chair, like a bar stool. I, I have Q cards, automatic Q cards rolling the questions in front of me. I’ve got all this pyrotechnic stuff, pictures, and I’m having a lot of fun. I put one out every two weeks.

15:11 I put one out every two weeks. And the, but in addition to that, I’ve been asked to be on several other high-profile podcasts, not the least of which is I just was interviewed by Dave Asprey at his three-day biohacking conference. By the way, I didn’t know what biohacking meant. I had never heard that terminology ever. Hacking, I’d heard.

15:32 Bio, I’d heard. But we’ll talk about that later. And so you flew to LA to the biohacking conference in order to do a live interview with Dave, as you requested, this right? No, well no, he requested that I be on his show because he heard me through Peter Sage. Again, Peter had been interviewed by Dave and Peter said that if you want to go to the horse’s mouth, go to the guy that wrote the book, “100 Million”, your first 100 million.

15:57 And he contacted me. We had a lot of difficulty getting the actual appointment set up. Right. And so I said, well, you don’t know this, Dave, but I’m attending your conference next week. And he said, well hell, I’ll interview then.

16:12 And that’s exactly what happened. And so I attended the conference and he interviewed me, and it’s coming out on the 28th of this month. And so it’ll be an interesting backdrop to how I got there, because through you. So several other people have contacted me. I’ve done a couple other podcasts that haven’t been aired yet and I guess three of the, or four of the top 10 podcasters.

16:38 And that’s, that’s an elusive number. What is the top 10? Everybody’s got a different number. Okay, iTunes, YouTube, downloads, blah blah. But anyway, three or four of the alleged top 10 podcasters I’ve been interviewed by, and there’s two or three more that I’m going to be interviewed by.

16:58 And so it’s really opened up Pandora’s box. Well, part of that Pandora’s box has been, it was suggested, he says, Dan, have you ever thought about a documentry or a reality show? Well, as it is, I had considered it many years ago, but I decided not to do it, but now I have a talent agent. William Morris, WME, are my agents. Big agents, big.

17:20 They’re the, the first or second, depending on how you count, count the numbers, biggest talent agent. Ben Affleck and Tom Cruise and those kind of guys. And the interesting thing about it is they call me a talent and being discovered. Now, I’ll be 70 my next birthday and all of us, I, I, I’m a talented guy in a lot of ways, but I’ve never been called a talent and I Ser as hell I’ve never been considered as a new discovery. But they put me in touch with the production companies.

17:49 In fact, I had an audition about four days ago. They wanted to see how, if I had camera presence, if I had the same charisma in front of a camera. Didn’t they watch your London Real episode? I mean, amen, brother, that’s exactly what the f*** I said. Anyway, I flew to London and I did it, and then at the last minute, just before 24 hours before I’m going to go on screen, they, we’d like to bring in a foil, protagonist.

18:18 Oo. And so I thought to myself, and of course my agent is thinking I’m going to say no and I said, well, what the f*** I don’t care. And so anyway, so we went and we spent about a half an hour, 40 minutes going through my, my spiel this before on camera. And they said, oh, we don’t want you to waste all your good stuff, we want to put you on camera now. And so I looked at them directly and I said, I could do this from today till tomorrow, I’ve got a million stories.

18:47 And so they brought in a kid, 24-year-old kid, her named Ali. Okay. And I felt sorry for the kid when I got, I asked six different times, do you want me to be the real me? Do you want me to get, do the Fullman? Do you want me to rip off his head and s*** down his neck?

19:06 I went on and on and on. Absolutely. I said, okay, I know how to do this. So I’m in a room, they’re filming me, similar to this setup with a bunch of cameras and the kid walks in and he goes to sit down. Hey, you’re not f***ing sitting down.

19:22 You’re an out-of-work s*** kid, dophead bum. You stand when you talk to me. That’s how the interview started. And he wasn’t prepared. Did he know who you were?

19:32 Yeah, well, I don’t know if he knew. He was 24 years old, semi-unemployed. He sold kebabs. Okay, but he sold vegetarian kebabs. He will not touch.

19:44 Was this a Dragon’s Den scenario? Was he trying to pitch you something? No, yeah, yeah, he wanted to pitch me how he can turn his life around. Was I interested? Okay, okay.

19:52 And he not only can’t eat meat, he can’t touch anything that touched meat, meat, and he can’t look at meat. I said, what the f*** are you for real? Anyway, and he came, he was wearing a kind of a wrinkly shirt and a pair of jeans, and the and I went through, asked him about profit margins and all this stuff and he didn’t know anything. How much do you make a week? I make between 1 and 300 PB a week.

20:20 Between 1 and 300. Well, are you closer to 100 or 300? And we drilled down and he didn’t know anything. And so, so I said, you dropped out of school, why’d you drop out of school? Because I didn’t like the structure.

20:35 I didn’t have to like showing up on time. I, and he went through this whole litany of things that is what you would normally want an employee to do, but he didn’t like any of them. And at the end I said, so you’re a shiftless bum? He says, yeah, I guess so. And then I say, you’re a f***ing mama’s boy?

20:52 Yeah, I guess so. Your dad thinks you’re [expletive]? Yeah, he does. And I went and he just kept, and, and I, and after about 20 minutes they pulled him out of the ring, they threw in the white towel and they pulled him out. And they started asking me questions.

21:07 And when I could see them beyond the camera that they looked stunned, they looked as white as this piece of paper, the, the production company people. And so then they said, well, tell us how you’d wrap this up if, whether you would choose them or not. I says, choose them? I wouldn’t have interviewed the f*** to begin with. I would have thought that you had more presence of mind than put somebody in front of me that had a pair of balls, that could talk, could speak English, there wasn’t a wimp [expletive].

21:34 Anyway, so they said, is this the potential format for this series? No, this is just one format. This was just a test. Okay, a test. And they said, you obviously can perform in front of a camera.

21:44 Was it too much? Oh yeah, I thought it was too much. I thought I, you can’t swear on television anyways. Well no, I asked him that. Oh right.

21:52 I asked them that and right now the two, the, there’s two different stations that are looking at it. One is a cable station and one is, not BBC, but another major station. And they, they said both times they said you can use bad words. Okay, and the one case they’d bleep him out like they do for Ramsay, you know, the chef, people like that, people like him. And they said that, but this, this, this kid, and then after I went through this whole litany of stuff that I, they said, so you wouldn’t take him under your wing?

22:23 And I said, are you deaf? What did I just say? So what’s, is this going to happen? Well, it, it still might happen and at the same time we’re talking to people in the US and we’re also talking about a potential documentary, rags to riches, barrio boy to L, to Guthrie Castle, L castle. But it’s, it’s that has happened because of my London Real experience.

22:49 Okay, because you, you took that experience and you pushed yourself. It’s not like William Morris was calling you, you just, what, you put the feelers out about the reality show. Correct, correct. You got excited. Yeah, about, I got passionate like I do about everything.

23:01 Right now it may all fail, it may all fall to s***, but I’ve accomplished in 6 months, especially since I’ve done research with about these other guys that have, that do podcasts, I’ve accomplished more than six months and these guys have accomplished in five, six years. And the, but I push and I, you know, when I, I don’t hear from them, I follow up and I, and I push the edges in the envelope, but all the high-performance guys and gals that I know are exactly the same. They push and they’re not afraid of, you know, stepping on their dick, they’re not afraid of failure, they’re not afraid of of embarrassing themselves.

23:35 And I just wrote an email to my initial contact to a lot of this stuff because she asked me, how are they treating you? Are they treating you well? And this is the agent of a big-time star. Okay, I don’t know the star, but I know the agent. And so, and I wrote back similar to what I’m telling you, except on email it took me 2 hours cause I type like this.

24:00 And I said that I’ll be in LA in the first week in December and I’ll tell you vividly what happened, but if you can stick a foot up somebody’s ass to make things happen quicker, I’d be appreciative. Well, you are persistent, I’ll give you that. And when I was on the Rogan show I put out a challenge to anybody in the world to start their own reels, and a few guys started them and a few guys quit them and there are a few that are out there. But you obviously took the bull literally by the horns, and every two weeks I see you with a new podcast with the improved format, with the improved format, with the improved format.

24:30 So this is, this is what you do. Yeah, but this is how I handle all business relationships and this is the same pressure I put on the kids from the seminar. All right, the same, the same intensity. And the, when I look at their weekly reports I can tell at the very most by the third weekly report whether, if they’re online. If they’re not, normally I can tell the first weekly report.

24:56 And if they’re not, I stick my foot up their ass and I tell them what to do and how to do it. This is after the seminar, the week, this is after the seminar. So let’s talk about the seminar, because I’m going into the, what do we call it, the, the, the Dragon’s Lair. You’re going into the Eye of the Tiger. The Eye of the Tiger.

25:13 The eye of the storm. Correct. So Monday I, I get my first, tomorrow night, the, the, the welcoming dinner, well, which I’m, I’m kind of, you know, not nice is not, that’s not the right word, okay, but I’m, I’m more cordial. Okay, now look, let me tell you a couple things. I, I, I’m no spring chicken, all right?

25:31 I was in a fraternity when I was at MIT. Let me just tell you a few things. And I got there and for a weekend at MIT the first time you get there they romance you and you have a rush weekend and then you move right away into the house and you become a pledge and come hell week, everyone’s nice when they come back after Christmas and in the morning they wake us up with pots and pans and beat the living s*** out of us for 5 days, try to make us quit, and if you don’t quit then you’re a brother.

25:58 So is that what I’m, is I’m expecting you, except I don’t hit anybody anymore. I used to in the ’90s, I hit people, I physically hit them, but I don’t do that anymore. Okay, that’s probably good. Yeah, but all right, so, so, so the first morning we start at 8:00 in the morning and we finish about 5 or 6 at night, depending on what we got through. And we don’t, I, I tell people you’re not here to make friends, you’re not here to network.

26:26 It’s not a networking, someone asked me, they’re like, oh, you’re going to network with, cause there’s, it’s a full house, we got 16 people here. Correct. Someone asked me that yesterday, you’re here to network? I said no, no, Peña doesn’t do the networking thing. Peña does the, let’s get your brain rebooted.

26:39 Correct. What it feels like, that’s, that’s a great analogy. And I mean, let’s be honest, I’m picking apart what you’re doing here from a social aspect. You’re getting, first of all, you’re looking for a commitment from people, cause I read your book. You know, you’ve got a great ebook out there, you know, people want to read it, it’s like 30 pages long, and you said you used to do webinars and this kind of thing, but now you want people that are committed.

26:57 They’re going to pay the price, literally and figuratively. They’re going to come up to here for a week. This is no joke to get up here to Scotland, and they’re going to get away from their comfort zone, get away from their family. I mean, this is a bit like SEAL training, right? You’re stripping them down, cutting off communication, and now you want to put them through the ringer, you want to break them down.

27:14 Is that what’s going on here? Exactly. For the first three days. And I’ll tell, I’ll say this tomorrow night when you’re all, we’re all having cocktails before dinner, the first night, you’re going to ask, there used to be a commercial in the US 15, 20 years ago, “Where’s the beef?” I love that commercial.

27:30 Well, you’re dating yourself if you know that. I know it. For the first two or three days we talk a lot about psychological aspects of why people aren’t successful, emotional bank accounts, etc., etc., and we don’t really get to the, the beef, because one of the first slides during the introduction I said, a lot of you are here is, how do I get the f***ing money? That’s the only thing they don’t care about, Dan Peña, QLA, anybody. Okay, how do I get the f***ing money?

27:55 Okay. We get to, I hear that all the, okay, we get to how to get the f***ing money about the end of the third day or the beginning of the fourth day. Okay, all right, so I should stay for that? Yeah, yeah, you should stay for that. But it’s the reason why you haven’t gotten the f***ing money is the, what’s the first three days are all about.

28:13 Okay, you know, from reading through everybody’s file yesterday, and again I read them again today, so just so people know, the detailed information, I broke down everything going on with my business, with my personal life. I took the success test. I took a psychology test that basically, I think, it’s trying to break down my own barriers, how I limit myself. Correct. My own self-esteem issues, other people in my life bringing me down, including my wife or girlfriend or my parents or my kids or.

28:39 Absolutely. And it was interesting because I wasn’t expecting some of these questions. It was a maybe 20%, 30% Financial, the rest was almost more emotional. Correct. Okay.

28:49 And because, as I said on the first time you interviewed me, we have two bank accounts in life. We have an emotional bank account and a financial bank account, and the reason our financial bank account isn’t where we necessarily want it to be is because of our emotional bank account. And you know, some people are risk averse, some people, not some, almost all people are risk averse. It’s at what level you consider what’s risky and what’s not risky. It’s strange to hear you say that, because when most people think of Dan Peña they think hard dollars and cents, f*** you, where’s my money?

29:17 And when I think of emotional bank account I think more of a Peter Sage conversation I had, you know. So I’m surprised to hear you say that those are linked. And financial bank. Absolutely, they’re absolutely linked, and depending on how strong your emotional bank account is will absolutely determine how big your financial bank account is. And in the early years, speaking about Peter, in the early years Peter had an extraordinarily large emotional bank account for a young kid, for a young kid that dropped out of school at 16 and, you know, no education, and went and made millions in the property market.

29:53 I mean, he, you know, and then the more success you get, the more success you get, it be, get success and then he, he hung around with successful people, other successful people wanted to be part of his, get on his bus, as Oprah Winfrey would say, and, you know, the rest is history. And in a very, not the same kind of way, I didn’t have success, and as I’ve said before, my first high-performance act was when I graduated from OCS when, when I was 21 years old, entered at 20, graduated when I was 21, but I had never accomplished anything and the rest, when I saw that I could compete against other people better educated, better physical shape than I was, tougher than I was, you know, the, the rest was history. So we will break it down, and then the last two or three days we also have role playing from the first day.

30:41 The, some people will be good at the role playing to begin with, some people will be poor at the role playing to begin with, but, and I may ask the same person to role play four times, not because I’m picking on them, because I want the f*** to improve. Okay, and I believe in baptism by fire. Okay, you get better the more your skin gets burned. And some people we’ve had, we, we have an actor in this group too. Interesting.

31:05 Yeah, an English actor. And so, but we had an act, an actress, before she was smooth as, as baby s***, she, I mean, no matter what we asked her she could just do, because she was used to it, but she has trouble putting it into practice in real life. Right, right. So I try to tell her, just say there’s, a pretend there’s a Q card in front of you and do it. And so some of the kids that are, you know, the kids that are in their early 20s, we’ve got a, a kid, a very successful kid who’s only 22 years old, an Israeli kid coming, and the, but he, he made a lot of money when he’s 15.

31:39 Okay, so the, and what’s the rest of the breakdown look like? You got a 40, I’m not going to you got a 43-year-old successful video talk show host, you got a 22-year-old kid, who else do you got? We got an, we, we’ve got an actor, we’ve got a dentist, an American dentist. We, what the international feel like, where, what countries are people? China, South America, the United States, Canada, Romania, Australia, the UK, and they’re all coming to meet me?

32:15 Right, yeah, they’re all coming to meet you, they’re all. But you know, four or five of them are by way of London Real. Okay, four or five of them are coming by way of run London Real, and it’s amazing, amazing how somebody will just a month ago, they’ll say I just read or just listened and saw London Real, I saw you, and or, or they’ll say I saw Peter Sage and he mentioned you, and so then I listened to you and because Peter was on a year ago and I was on six months ago.

32:47 So I mean, as you told me, a lot of people, you know, keep it and look at it months later, many months later, and that’s why you have such a large following and YouTube download, etc. Yeah, we are pretty much the number one search on YouTube for all of my guests, and YouTube is the second largest search engine in the world, so if you put Dan Peña in, it’s at the top and it just continues to tick the views up. So that’ll probably keep happening, I guess so.

33:16 It’s, and talk to me about what, what’s, I mean, those first few days, what have been the reactions from people? Do you get people that want to leave? Do you get people that want to cry? Do you are you, do, are you nicer to some people, cause you can tell not to push them? I mean, you must, you must have to give a little bit or not push a little bit.

33:32 No, no, but okay, we’ve had people piss their pants. We’ve had people pass out, we’ve had people s*** their pants. Jesus Christ. A partner in a Big Four accounting firm s*** his pants. The person that passed out was a psychiatrist.

33:53 We’ve got Harvard medical doctors. We’ve got, got, why would they pass out? Why would they pass, I, they just did. Oh okay, just the stress. Okay, the stress, because I push a lot of buttons, and when I find, well I already know from reading everybody’s paperwork pretty much what the buttons are.

34:10 Yeah, but then when I experiment, because I change the last three days, I changed the seminar slides to be specifically be able to interact with the once needs of the people at the seminar. There’s 1500 PowerPoint slides, 300 of them are interchangeable depending on the group. So I will go back and change, and I will, and I’ve got another five or 600 slides that I can put in, and I go back, if I think we need more time on this, I’ll spend more time on this, and I give normally at least five examples of every point that I make in the seminar.

34:47 Five, because this dip s*** might not be able to get it. Five examples of your life or different examp couple of me personally, okay, and two or three of, now I’ve got a whole stable of mentees. So I mean, I can give examples, and there’s going to be two former, not former, two current superstars at the seminar. In fact, you’ll meet them tomorrow, because they, the super superstars are repeat guys. Bavarian Bob.

35:12 Oh yeah, back for his eighth time, paid, eighth time. And Marcus, the former world-class Olympic skier on the Vienna Austrian ski team, he’s coming back for the sixth time. Jesus, has any, anyone ever said f*** you, Dan Peña, I’m walking out the door? No, I’ve thrown a couple out, but nobody’s ever said that. No, I take that back.

35:36 One Romanian walked out the door because he said I was making fun of him, calling him a gypsy, a Roma, but then when we came back in the afternoon he was sitting in the library and I thought, I thought you left. He says, no, no, no, you were right, you’re right. So I’ll be the first if I walk. Yeah, yeah, if you walk you’ll be, you’ll be the, there’ll be plenty of [expletive] here, but you may be the first f*** to walk out. All right, now let me just find out.

36:00 If we make it through to Saturday, we graduate, and then for the next 12 months you are on our ass every week or via email. And I mean, I’ve got some of your emails in the past and how do you, you loved them. I, I did like a lot of them. I mean, you give f*** respond to all of them. I didn’t respond to all of them and I’ll never live that down.

36:17 Respond to Dan Peña’s emails. But you know, you write a lot, you obviously spend a lot of time on those emails. People, why, why, why should, why should these things be more important to me than the person I’m writing that should be just the opposite. I know why is this important, you Dan, why mentor, why not be out there and be Alan Sugar-ing, why not be Trump-ing, why not be doing these things where these guys want to get more wealth, they want to do more accomplishments, they want to show the world, because when I took 820 bucks and turned it into 450 million in eight years in a declining market, I realize, and kids, you’re not going to believe this or understand it, it ain’t that, that hard, it just ain’t that hard.

37:00 And I didn’t go to MIT. And you’re forgiven for that. Okay, okay. But I had a chip on my shoulder for many years that I didn’t go to one of those kind of proper schools, but, and I think I’ve told the story, the first time I fired some Harvard MBA, and then about the 50th Harvard or Stanford MBA that I fired, I realized it didn’t mean anything, but I realized it wasn’t that tough, and thanks, y’all, my shareholders. And I’m, I’m sorry that Iraq invaded Kuwait.

37:31 My biggest shareholder was Kuwaiti government, they own 30% of my business and, but they needed somebody and the stock price dropped 80% and when the stock drops 80%, didn’t matter that Saddam Hussein invaded Kuwait, they needed somebody to fall on the sword so they threw me out. Okay, so, but in hindsight it was the best thing, the second or third best thing ever happened to me. I left with 12 million shares, not bad, 12 million shares. I had, I had quite a bit of money, not, not Zuckerberg money, but enough to get by.

38:04 Like how you’re quoting an internet 20-something guy for the money. That’s correct. And so I decided, what am I going to do? And one of my best friends, a guy named Bud Grubs, he said, Dan, you’re a great speaker, wanted to teach. And then he said, so I taught university one year, I found it very unfulfilling, didn’t like it, and so, and then what he really is, why don’t you coach?

38:28 So I, I started the QLA seminars and the, I started seeing how I could make the kid, make, not help make the kids do what I did. And you could get away with a lot more s*** back in the early 90s than you can now. Meaning what? I mean, oh, your behavior. Yeah, yeah, yeah, but now they say we got rights, you can’t treat us that way.

38:53 And in those days I hit people, I swear to you I did, like popped him in the head. Yeah, yeah, oh no, I have a writing cop, I still have the writing cop. I, if I see you dozing off, right across your forearm. That’s not happening. No, no, no, no, well it used to happen.

39:08 Okay. Yeah, yeah, well don’t doze off, because now what I do is I hit right next to your hand on the desk. That’s an old nun trick. Yes, correct, except the nuns actually used to hit me. The, I found, and then I found I was good at it.

39:21 Okay, and then I started, you know, I, you know, I didn’t think of myself as a Latter Day Napoleon Hill in those days. I didn’t think of myself that I was going to change, I wanted to change the industry, but I didn’t know it would be so difficult getting people to take the hard bare truth that it’s f***ing hard to be a high-performance person and be at the top of your game all the time. And one of the things that I learned at Dave Asprey’s conference, and for this I’m ever thankful, for just, like I’m thankful for you to get me starting in this stuff.

39:51 You’re very grateful, Dan, for a guy who, you know, people think is always talking about himself, you are a very grateful guy. But now I’m grateful, he doesn’t even know this, but 75% of all the classes at that 3-day conference, biohacking conference in Pasadena, California, were directly or indirectly about getting in the flow. Right. Flow state, it’s very popular these days to talk about. I never f***ing heard of flow state.

40:17 Okay. The zone I’ve heard. Right. Okay, my whole life I’ve been in the flow. All these guys taking all these pills, potions and drugs and electrical machines to get in the flow.

40:30 Did you try some of those machines? Oh yeah, I did. No, didn’t do anything. Okay, I drank 20-some cups of the, the, what do you call, coffee, Bulletproof Coffee, and I felt nothing. I, I felt better, no, no, I didn’t feel worse, but I didn’t feel, but I didn’t feel any different, cause I like, I’m like that all the time, I’m fired up like this all the time.

40:51 You are fired up a lot of. Yeah, and, and, and so when I, and I was holding these little talks, mini talks outside the conferences when they come up and talk to me, and they’d say, they expected me to either something to happen to me because I drank so much of the coffee. I wanted to see how much coffee I could drink before I could feel an effect. But you said the first day you drank five, seven cups, second day eight cups, the third day more than nine cups.

41:17 I mean, no, no, these are big cups, not like these little cups. Could you even eat food with all those calories? It’s a lot of butter and oil in those. No wonder I gained weight. I didn’t even think of that.

41:26 I didn’t even think of that. All right, so what did you learn from this biohacking conference? Okay, I, I learned that I am in the flow, but I also know that it’s mind over matter, because when I don’t feel like being productive I tell myself, you [expletive], you’re going to do it anyway. Just like when I, I didn’t feel like going to the gym last night at a quarter to 11 at night, I went, I forced myself to go into the gym. But the thing that it showed me, another thing, I’ve never meditated in my life, never.

41:58 Right. Okay, the, the end of the second day there was a meditation by some master somebody, and I only went in at the end because I wanted to get a seat up in the front row, because everybody’d leave, I thought I’d get a seat in the front row, and every day I went to the, the conference I’m dressed like this and there were people going barefoot too so they could get whatever the vibrations from the earth are, I don’t know, I don’t know what that means, but anyway, and so to say you wouldn’t do that s***, no, not in a billion years. Anyway, to say I stood out would be an understatement.

42:31 Okay, so I’m sitting in there, so I’m in the back of the room with a guy doing his meditation. He says, okay, the last exercise I’m going to give you is, and he tells you what to do and, and bend your knees and put your hands like this, like you’re holding around a tree and then concentrate. The bottom line, meditation, yeah, the bottom line, within 90 seconds I could see through my third chakra, my third eye, 90 seconds. Dan Peña is looking, looking through his third eye.

42:57 You [expletive] a right, I did. Whole world’s off its rocker. Okay, you’re right. And so, and the guys that were standing around me, now I’m, they’re all dressed hugging the ground with their f***ing toes and, and, and, and I tell Sally, Sally, I see, and she says, Dan, Dan, no, no, I and the other guy I was with, Chris Boner, mentee of mine, and he says, I’ve been trying to do this for 5 years and I can’t see, and I said, and so then I realized, and I talked, I told Dave this on my interview, and I said, I am special, there’s no f***ing doubt about it.

43:35 So then 24 hours later, I don’t know if that’s metaphysical, I don’t know what that is, 24 hours later I went to visit a friend of mine that was pronounced dead. Took her, n, they took her nine jolts of the thing to bring her back to life and they only did the last two. I wrote about this in my newsletter. On the way back to the hospital the paramedics say, let’s get, give her two more jolts, see what the f***, maybe we can bring her back. And I’m sitting there talking to Mary at her house and I’m telling her about this shine, I, I demonstrated it.

44:06 I said, I’ll do it again. She’s standing in the kitchen about where that light is and I did it again and I said, you lifted your left arm up, my eyes are closed, you just put your left arm down, now you’re smiling, you’re laughing. Like I’m making this up and you’re seeing this through your mind, and that from that one guided meditation. Are you, have you meditated anymore? No, not going to.

44:26 Why not? Just imagine if you did. No, I’m high on life, I don’t need that s***. Oh Jesus, no, no, so, so I thought you would have been meditating every week, just like the Bulletproof, just like podcas. This is the new Dan Peña.

44:37 No, yeah, but I mean, but I get those same results without doing that. Can always be better. Always can be, that’s true, that’s true. I, I’ll give, I’ll give that some thought, but not a lot of thought. Right.

44:46 Okay, so the, but the, the irony of this is, now this is the real, the thing that’s even more important than the fact that I can see through my third eye, I said, what, what did you think about, Mary? She says, I didn’t see any light, I didn’t see any of this. Now she’s dead 12 minutes, 12 f***ing minutes. What did you think about? She says, I had a regret.

45:09 Now I tell people every f***ing day when you die you die with your f***ing regrets and that’s what you think of, but I’ve never talked to anybody that has actually experienced it. She says, all I could think of has, I f***ed my, she died at her son’s rehearsal dinner, she dropped dead, how I f***ed my son’s rehearsal dinner up and how I f***ed his wedding up and I wasn’t going to be there and I had regret. She says, all I saw was gray and I felt regret.

45:38 Now we’re all energy, right? Whether we’re like this or the chair, okay, now listen to me, kids, you f***ing idiots, you’re going to have f***ing regrets and I’m here to try to minimize your regrets, and that was life-changing to me. Okay, so there was value added at this conference. Absolutely, just that one experience. Correct.

46:01 But you’re going to leave your third eye alone, or you’re going to empower this? I don’t know, if I have a few drinks tonight maybe I’ll look through it again. Oh Jesus, I think you should consider, why don’t you just meditate once a week for 10 minutes, you’ll be like Dan Peña squared, squared. Well, just a suggestion. Now I read your newsletter about this third eye and I was like, Jesus Christ, Dan Peña’s first s, that unusual.

46:22 Yeah, now you’ve gone hippie on me, next thing you’re going to be doing, next thing you’re gonna be doing is drinking the ayahuasca. That’s what’s next. I mean, if I was, if I was Sally, you know, your wife, I would be worried about you, because she’s, in the last six months you meet Brian Rose, now you’re going to the biohackers, your third eye, next thing you’re going to be wearing, now do you want, can you look through your third eye? What, well when I drink ayahuasca I think, oh no, but I mean just straight up, no.

46:46 I can’t, I can’t say that I can. Jesus, no. I find meditation helpful for me. I find I can control myself much better and I can make myself, well maybe you shouldn’t be controlled, you ever think of that? No, I’ve tried that, Dan, and it doesn’t work.

46:57 You can watch this on my last week’s episode of London Real. Okay, so I used to do that as a young man where I wasn’t in control. Now still a young man, I am still a young man. Yes I am, and that’s what I’m going to learn about this week. You are taking an interest in me, Dan, to invite me to this seminar, you’re spending time with me and with everyone else.

47:14 Why do you feel like mentoring, why do you feel like mentoring me, and why am I a young man? A lot of people, I mean, are younger than me at 43 and they think they’re old. You see me as young because I like, well because I’m very good at it and I like doing things that I’m very good at, and I want to try to impact as many people as I can before I go to meet my maker, if there is one, go to meet my maker. And the, I, I, I want to be known as the very best high-performance coach that ever lived, and by dollars and cents I already am and I, even before this, I’ve created more value and equity for people like yourself, you take the whole f***ing industry cumulatively since f***ing Moses.

47:59 This is the what industry? High performance, success, right? Okay, I don’t put life coaching in there because I don’t know what that means. Okay, okay. Since the beginning of time, cumulatively, I’ve created more, and I have thousands and thousands, some people say millions, and, and, and, and the thing that really, the, the, the takeaway I want the kids to hear is 99% of the people that I’ve helped I’ve never met, never met, never talked to, never emailed, never nothing.

48:33 They got it all either from my book or all my free content, because I don’t sell anything, or from torrent. Go to torrent, you get all my s***. Go to torrent. Right, that’s your USP, is you don’t sell anything. I don’t sell anything, the rest of them, I’m not going to bring up names.

48:49 Well you know, Tony Robbins or all these others, he’s very successful and you don’t. I don’t. Okay, and quantify your value, which most people don’t. Not most, none do, nobody does. And you, why, why don’t they quantify it?

49:02 I don’t know, cause there are any num, there are not any numbers, that’s why. And people can look up your quantification on your website, right? Y, yes, and you’re going to see it in the seminar and you’re going to see that it’s a lot more than 50 billion, but that’s only what you can report. Correct. I can only talk about 50 billion because two-thirds of my mentees, devotees, want the money but they don’t want the notoriety.

49:23 Oh right, right. And Sally thinks, as a chartered accountant, international tax expert that she is, she thinks I’m not sure everybody pays taxes, Dan. Oh yeah, that’s another good point. Why you helping me, Dan, and what are you going to do with me? This, I’m helping you, tell me because you got me.

49:38 No, I’m, you know, I told you this before, you got me started on this road. Okay, if I hadn’t been on your show I probably would have continued to ignore the value of social media and podcasting, etc. I’m sure I would have, or television. Right, or any of on any of this, and especially TV because I had a bad taste in my mouth from my experience 30, 35 years ago when I used to be in the movie business, when I made movies. My claim to fame is that I made the first Penthouse Pet of the Year Awards with Bob Guccione.

50:13 That’s my, that was kind of the highlight, pinnacle of my career. That was a TV short, TV spot? No, it was, it was a 60-minute, 60-minute shot. Yeah, okay. I also did a country western with Dolly Parton, Hoyt Axton, and I did a few other things, but made a couple of movies, and my group helped finance Caligula with Guccione, Bob Guccione, the founder of Penthouse.

50:36 But I mean it’s, that’s a whole another podcast. But you got soured with that, you got, I got soured, lost a lot of money. I didn’t understand, I didn’t understand the financial model, now I do, but, and I’m not doing the reality show, the model’s changed. Yes, yeah, but I’ve, yeah, for sure it’s ch. But I, when I tell these TV producing guys they’re already starting to fight over who’s got control of this, control, I don’t give a f*** about any of that.

50:57 I don’t expect to make any money out of this, kids. That shocked them. Oh, they were gobsmacked, flabbergasted. I don’t give a f*** if we get to a second, third, fourth season, then we can argue about money, but there is no, there’s nay money in the first season or the pilots for sure. And I said, you give the money to the secretaries, you know, whatever you’re going to give me, you know, I have a big Christmas party, I don’t give a f***.

51:19 Right, okay, all right. You were talking about me. Okay, and so you got me started on this. I, I sincerely believe, as I’ve told you privately, that you’re leaving a lot on the table. I don’t think, I know you’re leaving a lot on the table.

51:32 Okay, and after looking at your paperwork I even know better now. Right. Now for people that don’t understand, when you say leaving a lot on the table, what do you mean? I’m not taking advantage of everything I could personally, business-wise, I mean what are you, across, across the spectrum. Okay, I think that, I think I know that you can have a much more vibrant, robust business.

51:53 I think you would agree with that. Oh yes. Okay, okay, I know that because you’re a reasonably bright kid, well educated, that you can do more personally than you’re doing. The, I know that you’re ready for other things in your life that you, you mentioned a couple that you’re thinking about that you should just do, just f*** do. Guys with your kind of education, not just because you’re an engineer, think too much and, the, and they, therefore they procrastinate, they overanalyze.

52:32 Yeah, and paralysis by analysis, and the, and I, you know, and I’m going to say tomorrow night at dinner, QLA is hardest for these kinds of people to accept, engineers, accountants, doctors for slightly different reasons, but okay, it’s easier to accept if you’re a man of the cloth because I mentor priests and nuns, and one of my keynote speakers is going to be on my 70th birthday, which you should have gotten an invitation for. The first invitation, still waiting on that f***. All right, maybe not.

53:15 Okay, I was waiting for a personal invitation. Okay, well no, no, in this general invitation that says this will be the first of three, this is so you can mark it on your calendar, August 8, 9th and 10th, 2015, is going to be a priest, and who he’ll tell you his story, I changed his life, and it’s but the priests are willing and the nuns are willing to accept stuff on faith, Brian. Right, right, right, right, and, and a f***ing engineer wants, wants a, a formula, right?

53:42 And the doctors too, and the, well the doctors have Jesus Christ syndrome because they think that they’re really smart and because they can save lives. Okay, now the worst combination is either an M engineer with an MBA, a doctor with an MBA, and I’ve had accountant doctor MBAs, and the more education you have, it’s like people, I say don’t read books and I don’t mean don’t read books, but people use, people think that reading books is part of the action plan to be successful. No, it’s not, it’s an excuse so you don’t have to pull the trigger to take action.

54:24 I might agree with you. Recently had Tai Lopez on my show and he is a big fan of people reading books to get ideas, and Charlie Munger is a big fan of reading books, and he said that and I believe in that, but I think a lot of people just read the books and don’t do anything with it. I love a good audio book about Google, etc., etc., etc. I’ve never done an audio book, they’re very good, but obviously I’ve only read 10, 15 books in my whole life, really, and I’ve read them all several times.

54:50 That’s interesting. All right, let me ask you a question now. I, I want to finish up about why I’m helping you. Please, please. Okay, and I know that if I and impact you, because I’ve already impacted you, when I impact you more you will be a great collaborator for QLA because you have a big following.

55:17 Collaborator, okay, not collaborator like you’re going to, you’re going to snitch on the CIA or you’re going to on the communist. Well I will spread the message. Correct. Okay, so I will be a shining example of the wonders of QLA. Correct.

55:30 You’re going to do, and, and, and if I can do it with you I can do it with anybody. Come on, this should be a slam dunk, paa. Look at me, I’m a, I’m a G, I’m a self-starter, I’m a go-getter, I do crazy things, backs. Yes I can be more. Now let me ask this question now.

55:47 Last time I had the interview with you we turned the cameras off, we went outside, you were saying I’m gonna change your life, Brian Rose. You also told me that you have a glow about you and I was like, I do? Yeah, I know you do, and we’ll get to that later. And I got home and I was like, I felt like I had drank ayahuasca I called it the pka, cause like my brain hurt, and part of me says, f*** Dan, and part of me says, all right, we got to keep talking to Dan, and it’s very hard to process you, and some of, part of me say the rational engineer side says this, and I’ll be straight with you, it says, look, this is Dan’s game, he says, you know, something’s wrong with you cause you could be more successful.

56:21 Okay, that applies to 98% of the world who’s realistic with themselves. I know what’s wrong with you, if you listen to me you’ll be more successful, and if you don’t you’re an idiot like I thought you were. So by definition you. All right, and everyone’s wrong. Yeah.

56:33 Is that right, what I said? Yes, absolutely. So then isn’t this just a, isn’t this just a con? No, it’s not a con, it’s a truth. It’s a truth.

56:42 You call it what you call it, what you want, but that means you always win, there is no argument against you. Well now, I only don’t win if you quit. Okay, again that always, and I take that personally when somebody quits. I’ve never given up on a mentee in 21 years, and, and I can show you, and I, mentees that I’m still mentoring 21 years later. The mentor program ran out a long, long time ago, I have no financial benefit from it, but I never give up, and the, the only thing I can’t, can’t control is you giving up on yourself.

57:16 Okay, that’s the only thing I can’t control. That’s real talk and I’ll give you that. And you said you don’t make money off these seminars, cause it’s a week, we’re here in the castle and for the next year you’re in correspondence with us and, and, and the, the price you charge. I get €4,500 an hour to f***ing consult, this, these f***ing bums that are coming this week, yourself, and can’t afford me, they just can’t, they think the £10,000 they’re paying is a big f***ing deal.

57:41 It’s nothing, but and when, when you add up all the hours that I spend and then I just met with a guy in, making minimum wage basically. Yeah, I just a third, I, I tell my accountants I, I spent a third, third of my, about a third of my time pro bono. I call this as pro bono. Okay, and then they said, no, Dan, you’re not counting all the churches and all the other s*** you do, and you’re spending more than a third of the time, because when you’re reading, I read these reports, I know more about their businesses than you do, you know, and when you’ve got 50, 60 of these [expletive], B, but I am smart.

58:13 Right, and you get all the information on the, on the ground floor, you know what’s going, I, I can only advise you based on what you tell me, so I have to assume that’s the truth. Now you can tell when people are lying, can already tell on some of the reports, this is b******t. I mean, some of these guys are, you know, they must be, I don’t, whatever they’re smoking, I don’t know what it is, but I mean it, it just, it’s, it’s not possible. I decided to treat you like my therapist or my doctor, I tell you everything, otherwise there’s no way for you to help.

58:42 That’s exactly correct. I can see why a lot of people would want to hold back information. A lot of people are here because they’re lying to themselves about a lot of things. Amen, brother. And it really gets hot and heated, or heat, is that right?

58:54 Hot and heated, when in the private time, hot and heavy. Hot and heavy, in the private time, because everybody spends private time with me, right, and we, and we go over your war plan. It’s not an action, it’s a war plan, because we’re going to f*** war. Okay, and then, and I hold you accountable, you know, we write these things down, I hold you accountable. In the first weekly report, I look, see, we have three sections of the weekly report and this is important.

59:18 First is what do I, what do I accomplish, what did I accomplish this week. The second section is what my plans are, goals are for next week. And the third are problems and challenges. I only put down challenges, I add that word 5, 10 years ago, but they’re problems. Okay, now in the second, and this is all one page, right?

59:39 This is every week, you, every week. Okay, there has to be with me by midnight Sunday for the week ending Friday midnight, so you have two days to put it together, shouldn’t take you that long, and then I review it the following week and get it back to you before the next week. So but if the goals for the week two, assuming we start week one, are not the accomplishments of week two, then something’s wrong. Right, accountability. Yeah, plus you have to account for your time in a day, what you do, who you talk to, a lot of stuff.

1:00:15 And some people, the really sharp ones, the ones that get it, the, the guys that you’re going to meet tomorrow, the, the first two guys, the, the big hitters that are coming to the seminar for the sixth and eighth time, they say that just answering the questions the first couple weeks tells you more about why you’re not more successful, because most people can’t, don’t, F, they can’t follow up in two weeks in a row. Right, because they’re not used to, especially someone with a, a medium amount of success, they’re not accountable to anyone. Am I wrong?

1:00:48 Yeah, and people that are entrepreneurs, small organizations, from third world countries, nobody ever questions them, their accountants lie for them, their lawyers lie for them, they cook the books for them, they don’t pay taxes, they have two or three sets of books, then they come in here and I make them tell me the truth. And the, sometimes I had a guy from Malaysia who was a very wealthy guy, and I, I, I don’t tell anybody that, I said, well then get up and leave, I already got your money and we get, give no refunds, get up and f***ing leave. I don’t give a f***, they got more time for the others.

1:01:24 All right, tell me, you don’t want to make money anymore, that’s not your prime directive. No, I wouldn’t mind, I don’t throw it away, but I, that’s not my prime motive. And so then what is this all about? This is all about your legacy, this is all about what Dan’s left on the world that’s important to you. You’re honest about that.

1:01:40 I am, and I’m selfish about it. Okay, you’re self, and I tell people one of the things that you need to do, and I’m stealing my thunder, is you need to be more selfish. Me? You as an individual. Jesus, all right, I’m, I’m not being selfish enough?

1:01:53 No, no, no, nobody is. Okay, because you can’t love somebody or love what you’re doing unless you love yourself, and most people, and I have got a whole section on this, when they look in the mirror, Brian, they don’t like what they see. I’m bald, I’m too wrinkled, my tits are too small, my tits are too big, my ass is too, my, I’ve got, what do you call when you got acne, I’ve got this, you know, my, my shoulders aren’t wide enough, you know, nobody likes, no, nobody, not nobody, but many people don’t like what they see when they look in the mirror.

1:02:29 So you, so you get them to, to be more selfish and to like themselves more? Yeah, no, love, we don’t want like, love, love. Now look, I had a guest on my show about four weeks ago, his name is Timothy Shieff, he’s a young guy, a parkour guy, you know, quite a earthy guy, really intelligent, and he said every act that a human does is an act of love or a cry for love. All right, put that, now just think about that for a second. Now what you’re doing then, now you are, you’re saying I should be selfish, you’re saying you should be selfish, you’re saying you want to push your legacy to the world, but when I take a step back and the bird’s-eye view and look at what you’re doing, you are in a way trying to give love to a bunch of people in the world, you’re trying to be the warmest teddy bear guy and help all these people, and I know you don’t want to admit it.

1:03:15 No, no, that’s, that’s not it. I, I’ll put it another way. You just are masking it in a way of everyone getting success. No, no, no, you’re not the first person. I know it’s not that, it’s not rocket science.

1:03:26 No, it’s not me. Doing this is a manifestation of one thing, pure and simple, it’s the selfishness that I have that I want to be the greatest high-performance coach that ever f***ing walked the earth, and that manifests, that manifests itself in me giving my time away, free mentoring for a year, free. But to connote any Mother Teresa s*** to me is horses***. You know what I think, I think that’s horses***. And you are giving love to the world and, and you’ve been built up as such a tough guy your whole life, because you are a tough guy, and you went to the military and your dad was a tough guy and your whole upbringing is a tough guy, that I think the inner Dan couldn’t even ever admit to the outer Dan that he’s actually acting in kindness to his fellow human beings.

1:04:16 And so, and I’m not saying this is a bad thing, so you mask it as I’m going to be the greatest performance guy ever, but in fact I think you are. Okay, well that’s giving back to the community in a loving way. Okay, that, that’s, you’re entitled to your opinion, it’s a free country, but in the seminar it’s not a free, it’s not a free country, but you can say, because you’re not certainly not the first one that’s ever said this to me. Okay, and and that’s what the nuns and the priests say to you.

1:04:40 Yeah. Okay. Yeah, because you’ve heard this before and, and the, but it’s, it’s, it’s not, and, and Sally, tonight when we’re having a drink of dinner, you ask Sally, and Sally, Sally doesn’t believe what you say, but she also doesn’t think I’m as hard, because I’m not hard on her, you know. You know, she doesn’t think you’re as hard as you say? No, no, she’s not.

1:05:05 I’m not as hard on her as I am, on I am going to be in the next year on you. Right, and the, but the, the point is that I give people what they, I, I help people do what they don’t want to do to be what they want to be. You already outlined it in your paper, there’s certain things you don’t want to do, and you, and you couch it by saying, I don’t think this will work, but then when you’re honest you say but I’m not sure. Well you’re not sure about anything, and I’m going to prove that this is me, you.

1:05:46 Okay, okay, I look forward to that. Okay, well don’t worry, you, you will get it. Yeah, and everyone gets to see this is the nice guy Dan. I think the, the, the mean guy Dan’s going to show up on Monday and that’s all right, I’m ready for that guy. Let me ask you a quick question about the QLA.

1:06:02 You are notoriously a guy that talks about working, working, working, working 12 hours at a time, 14 hours at a time, forgetting to go to the bathroom, etc., etc., etc., and when I was 25, 26 I wanted to be that guy, I was that guy, I’m from America, we’re built that way, you want more, you work more, you want more, you work more. Now I’m in my 40s and now I’m like, okay, I got the family time, I got the other time, I got the, this time. Is that a prerequisite to being successful, is working 100 hours a week, or is that not necessary?

1:06:32 Can you work smarter, can you get emotional balance, or is there one way, the only way, the Dan Peña way? Okay, no, it’s not the Dan Peña way. Okay, it’s not called, no, no, no, it’s not called, I didn’t invent this Spartan way, I didn’t invent that, and we have a section in the seminar, and I’ll, I’ll, I’ll prep it by Michael Milken, who you’re old enough to remember who he was, a junk bond guy, F, when he was in his middle 40s they asked, how, why are you so smart, Michael?

1:07:04 And this is just after he paid himself $570 million in a year. Yeah, 550, I thought, but okay, okay. And he paid his, his next highest paid guy was like 2 million, I think, and he said, he said the guy said, why only 2 million? And he said, if I paid you more I’d pay you more than myself. And he paid himself 550.

1:07:21 Yeah, but the formula that he had, he was supposed to get 7% of the gross revenue of Donald, Drexel, so he should have paid himself like 2.4 billion, but he thought that would be over the top and the shareholders would get pissed off. But then when he was asked, he says, you, you, you’re 550, I think you’re right, 550, but that’s still so much more than anybody else. You know, how are you this smart, why do you have this much expertise, experience? He say, I’m not, he says, but I look at it this way.

1:07:52 I work 22 hours a day, 22 hours a day, I only sleep 2 hours. Okay, I work 364 days, I only take one day off, I think it’s rash sh, which is the highest holy Jewish day. Okay, if you multiply that times 24 years since I got out of school, he got out of school early, I think he went to Wharton, if I remember correctly. Okay, okay, I’m 88 years old. Well, when I did the numbers, and we have a chart about it, done, it published it on Twitter, I’m 131 years old in work years, work years.

1:08:31 Okay, I have 60 more years experience than another guy, almost 70, who worked 40 hours a week, five days, and he took two weeks off, only he took two weeks off. Okay. I had, but I’ve had this much more experience than than virtually everybody that I knew, except for Milken. Okay, because I need more sleep than that. I need more sleep than that.

1:09:00 When I was, when I was, when I was your age I could work three or four days in a row with no sleep, and I wasn’t on drugs. I’m high on life, right? I don’t need any f***ing meditation. I, and I didn’t know about the, the third chakra in those days. Just think if you were meditating now, you could have 170 years of experience.

1:09:18 Well, well, if I thought I could live it be 200, I’d do it. Are you answering my question? Is this a roundabout way of saying you got to work 15, 16 hours a day? I don’t know any other way. Okay, but what about your students, what about me, what about, well, well, well, you’re going to keep track of your hours that you work, but I mean, and you’re going to keep track of the hours you waste.

1:09:36 Okay, and it’s always an interesting dichotomy, and, and I’ll email you, Brian, between 1 and 3:00 in the afternoon on Thursday. Why didn’t you consider that waste of time, or vice versa, for everyone that’s jealous of me here for this week at the castle seminar, I’m going to have Dan Peña on my ass for the next year wondering why I took an hour off to take my daughter to the ice cream par and be like, why did you do that? No, no, but how do you classify it, right?

1:10:05 Do I’m going to give, make you, make you give me two lists. One list, your goals, intermediate, short-term, long-term goals. Okay, both in personal and business. Then you put another list together, and this is a good exercise for you guys to do, you put another list together and you say who you met with from Sunday midnight till Saturday midnight for one week, who you talked to or who you met with. Okay, and you put the list together.

1:10:37 Okay, let’s say there’s 50 people on this list, or in your case maybe 100, I don’t know. Okay, on mine it’s a short list, only the mentees basically, five or six people outside the mentees, lawyers and accountants. That, now you put a number by every f***ing person that you emailed, Skype, f***ing tweet, f***ing link, f***ing, and what one of your goals on this other side of the paper, they have anything to do with. You will be staggered, stunned, gobsmacked, awestruck how much time you’re wasting with people that have no, no business being in your life to attain your goals.

1:11:17 Correct. Saying okay, hanging out with losers, wasting your time with people that mean to you. Okay, show me your friends and I’ll show you your future. That’s one of your top, top three. It is, three pieces.

1:11:30 Show me your friends and I show you your future. You want to know why you’re all f***ed up? Just look at the f***ing bums you hang around with. All right, let me ask you another question, let me ask you a question about Dan Peña the man. I can’t wait to look at your list.

1:11:43 Oh Jesus, no. I, I must say I’m thinking about my list right now and I think I’ve gotten pretty good at this, but of course you probably heard that before. Oh yeah, plenty of times, but yes. All right, let me ask you about Dan Peña the guy. Now there’s an old saying that says a rich man doesn’t have to tell you he’s rich, a successful man doesn’t have to tell you he’s successful, an intelligent guy doesn’t have to tell you he’s intelligent because you’ll figure it out.

1:12:09 Yet you do all three things who’ll figure it out, because when you meet someone they don’t have to tell you that they’re rich. Have you heard that, you know, rich man doesn’t have to tell you he’s rich because when you spend time with him you will know that. My point is, is you do all three of those things and every communication you have, and your ebook and your website and your videos, and you now is I’m Dan Peña, I did this, I’m going to do this, I create the value, I’ve done all these great things.

1:12:33 Why, why do you talk about it so much? Why do, why is that your first thing you want to tell people? Because I’m in the business of showing people how to be successful and the other thing is 99, that may be an exaggeration, 97, 98% of all the other coaches, high-performance people on the planet don’t talk about it because they haven’t accomplished anything. That’s the hard fact. Right.

1:13:00 Forget money, money, 99.9%, 999. Forget money, just accomplish things in life. So that’s why you talk about. Yeah, because you know, in the early years of my career I didn’t talk about money creation or anything, because as I’ll tell the story about speaking at the Harvard Club, I brought up the fact that the first three or four years that I had been coaching I had created $100 million with my, somebody asked me how much, you talked to us in 93, now it’s 97, what have you done?

1:13:38 I said, well, with part of this group I’ve created $100 million with you guys. They were so taken back, they were so aass that I would talk about money. I didn’t talk about money from 1997 till 2011, because if I wanted to suck them into the QLA vortex I couldn’t insult them up front. Now doesn’t matter. Okay, I don’t give a f*** if you like, I didn’t give a f*** if you like me, then I give a f*** less if you like me now because I’ve got such a following, such a stable of success, and now I draw more people because of the $50 billion than I ever did before.

1:14:21 Because everybody wants the deal, not everybody but almost everybody wants to deal with a success, and most of the people that they’re going listening to, podcasts, ebooks, etc., are losers, and it becomes instantaneously obvious, even to the f***ing most casual observer, mutton head, that they’ve wasted all their money and most of their life following somebody that couldn’t get them across the f***ing street. And it works now, of course now, but I’ve lived here for 30 years, but only 3 years ago you’ve been talking about the money. I only started talking about money three years ago.

1:15:00 It’s your USP, I mean, it’s your unique selling point, it is, Dan Peña, the $50 billion man. I love it. Were you using that when you were on my show? Yes. Okay, it, in fact you, you were hesitant even to say it.

1:15:12 Really? Yes. Now I’m saying it all the time. You tricked me. I trick [expletive] you.

1:15:16 You’re not the only person I trick [expletive]. No, let’s be honest, there was that, there was that movie called “Quiz Show” that was big like 15 years ago and it talked about those shows that used to be in the 60s and 70s and they said people wanted to watch the money, and let’s be honest, when you quantify it like that it gets people’s attention. Yeah, right. Sure it does. Yeah, sure it does.

1:15:35 And, and the, when you, again, Marcus and, and Robert, they, the two guys that are here for the multiple times, people ask them when I’m not around, you know, cause I go to bed early cause I rest for the seminar, and they’re down here drinking and talking, and why do you keep coming back, back, and do, are you really pain, and Robert says, yes, if I could figure out a way that Dan wouldn’t charge me I would, but Dan charges me, and he says, well why do you keep coming back? He says, and this guy, he is a scientist, rocket scientist, he’s an astrophysicist, he’s a smart [expletive]. Okay, he thinks too much.

1:16:13 He says every time I come here it’s like having a breakthrough, a scientific breakthrough, every time, every single time, a scientific breakthrough, because when you’ve lived your life 39 years this way, he’s 45. Now 44, 39 years this way, and you’re a scientist and you’re a German scientist, everything has to be dot, T’s crossed, eal mc², nothing else, and most people aren’t trained to be high-performance people unless you’re a world-class athlete. And one of the other things that I, at the seminar with Asprey, and I thank him for, I met an Olympian, guy, doctor who’s a coach to Olympians, I think his name is Bowman, and he set a goal in the Olympics.

1:17:11 Another guy that I could really resonate with is theena, Spartan guy. I was doing Spartan s*** 40 f***ing years ago. You’re the original biohacker? Yeah, I mean, call it that. I mean, I was running 100-mile f***ing things in the, in the, in the middle 70s and I, and I never brag about, Sally’s the one that brought it up when we were at the, at the biohack com.

1:17:35 She say, Dan, you’ve done all this s*** and the stuff that they were bragging about is no big f***ing deal. Right, you were running marathons and all that stuff, I read your newsletter. All right, I got to ask you another question, I asked you on the original show but now I know you’re better, I’m going to ask you again. We’re in a castle. Okay.

1:17:53 Yep. You said when you were young you used to go into the Rolls-Royce dealerships and smell the leather in the car before you could afford it, used to go look at the houses before people could, you, before you could afford it. I’m sure my London Realers are now doing these things, you know, just to get themselves into this abundance mentality. Tim Ferriss talks about that, always have this, don’t never have a scarcity mentality, because you’re saving pint, pennies here and you’re telling your brain basically you’re never going to be successful.

1:18:18 Correct. And yet you bring us to the castle. Okay, this is a lot of subconscious stuff going on here, we got the cars out in front, we got the castle, you know, we see the, those are my cars, what do you want me to do? You said you don’t drive. So I don’t drive, but they’re my cars, to my cars anyway.

1:18:32 And so I get it and I, I, I see how you equate that with success, but is it ever too much to have the trappings around, is it ever, is it ever distract, you know, does it ever you mean from the seminar guys? No, from you. No, no, I mean I could, you know, I’ve been here 30 years. You never want to walk all away from it? No, no, never.

1:18:50 Leave a simple life? No, mm-, no. You like this stuff? Yeah, I like having servants and butlers and, you know, waiting on me, although I can, you know, I can make my own Bulletproof Coffee, although I haven’t made any yet, but I I’m capable of. Is that what new money does, cause you’re new money, you’re parents from the barrio, your new money does new money embrace this lifestyle, Ian?

1:19:13 No, no, not all of, no, I can’t speak for other people, I can only speak for myself, but I mean, and, and Sally, we, we, we fight back, not fight, we, we tease back and forth. Sally was actually poorer than I was. Okay, she lived in a caravan, little caravan, four people in a little caravan which about this long, from here to the wall over there, and the, she used to work two months to save up to, to, to give herself a treat, to take herself out to dinner when she was 15, 16, 17 years old, and we both appreciate cause we’ve been poor.

1:19:50 Okay, and the, but I mean, I could have, I have no debts, I mean I could live in a lot more luxurious environment than this if I wanted to. Right, and you have. I’ve had boats, planes and all that stuff, and you know, I think the, the biggest waste of money is, or corporate jets, right, and whenever I buy a company that had jets I’d sell them off, and I, you know, and the, but I’ve had my own planes and it’s just, it’s pissing money on a**hole, and I’ve, you know, the, the, the old story, the happiest and the saddest day of my life, two happiest days in my life is the day I bought my big boat and the day I sold it, because all they do is eat money.

1:20:34 And the, but I mean I could, you know, I, I like nice things and nice things cost money, and, but nice things have cost money, you know, for a long, long time. Okay, point made on that. The, the Chinese have a phrase that says sometimes the student becomes the teacher. Sometimes I, I think maybe I’m the mentor and, and you’re the mentee. Are you learning from your students?

1:20:59 I mean, are you? I learn every seminar, I learn something new. You do? Absolutely, every single seminar I learn something new, and the, it’s, it’s invigorating. I mean, one of the reasons I, you asked me why do I keep doing this other than, you know, I have this, the manifestation of I want to be the very best, is that it keeps me on top of what’s going on.

1:21:24 The kids are smart and that’s why I see people, and I, you know, for free, when I travel I, I publish my travel schedule and I see people on, in almost every single city that I go to there’s one or two or four and sometimes 10 people that want to see me, and I meet with them, and sometimes I meet really bright kids, sometimes I meet [expletive]. Do you screen them? No, no, no, no, we screen, they have to fill out paperwork, that’s a big screen, get rid of 90% of people with that.

1:21:51 And the, it’s, it’s so you really have your pulse on the, on the deal flow of what’s going on in the world, because you got people that care about what they’re doing, they’re giving you the weekly updates, so you get a lot of information. Oh, I have tons of information and it’s, and it’s not difficult but it’s time-consuming to keep, keep up with it, but I do, I, I’m religious about it, I’m anal about it. Right, and the, but I can’t answer a question about your business with, without being disingenuous unless I understand it, and the only way I can understand it is I’ve got to keep up with all the minutia I get sent, and people are, not blown away, that’s too strong a term, but are surprised the detailed responses that I give on a weekly report.

1:22:38 You know, I’ll read through, you know, maybe a thousand words or 700 words and I’ll pick out the most two salient f***ups in my judgment, and I don’t point out every f***ing f***up, otherwise I’d be writing from here till Christmas. I pick up the two worst things that I think can sink the ship, their ship, and I hone in on those. Okay, did you think about this, [expletive], and why did you do this? And then they’ll write back, oh my God, I, I can’t believe that I missed that, and you know, and, and I found it 11,000 miles away.

1:23:11 But if they don’t put down all the information and if your problems and challenges section of your report has nothing in it for six months, then all of a sudden, Brian, you tell me this has happened and I’m say, this, this didn’t happen since last week. [expletive], that means you haven’t been honest with me. Tell me what’s the most common thing that you see in the people that come here or the people you mentor? Is there one piece, is it a, is it a self-doubt or is it a self-esteem issue?

1:23:42 Are people 95% of the time holding the themselves back? Are they afraid of success? What, what is It’s a combination, everything you just said, but it’s a self-esteem issue. See, most people, that have money, not most, many people that have money don’t feel that they deserve the success and they think they’re a one-trick [expletive]. I’ve heard people that don’t think they earn the money never feel comfortable having it.

1:24:07 Correct. And they find it, sooner or later they find a way to lose it. Right. Okay, I never had that problem, but I earned my money. Okay, but they say some people do and then they, then they piss it away.

1:24:17 Correct. You’ve seen that, I’m sure. Oh, all the time. You ever done that? Yeah, I, you know, I’m, I’m, I’m probably the only high- performance coach that is seen 300 million of his hard-earned equity money evaporate.

1:24:32 Is Hollywood? I don’t want, no, no, no, Hollywood was only 25 million. Okay, but the, you know, most, most of the other guys haven’t made 300 cumulatively, but I’ve seen it, you know, where, you know, Clausewitz, the famous Prussian general, said focus on the few, not the many, and the, one of biggest, com, the most common error that I see in successful, reasonably successful businessmen and women are that they try to do too many things, and, focus on the few, not the many, and they, I, I, I don’t know if two shows are too much for you, we’ll, we’ll ascertain that, but the I certainly would say if there was five shows that’s too many.

1:25:21 Oh, for me right now. I’ve already asked you what you would tell your 20-year-old self and I don’t want to know that because we’ve already went through that, they can watch Dan Peña 1 which will be ranked right above or below this one on YouTube. But I do want to know, there’s a lot of people watching that think to themselves, okay, I’m never going to make it to Scotland, and maybe right away that shows that you’re not, that you’re defeating yourself. Correct.

1:25:44 But there’s a lot of people out there that are thinking, okay, I know I need to do something, but I know I’m not going to do it, and, or they’re thinking like I originally thought, f*** Dan Peña, he’s just full of himself, of course he tells me I’m a loser and he’s going to say that and that’s a business model. But what other people really want to get better, and, and if you’ve seen a lot of my shows recently are about success, I don’t even know why I went here, it’s probably your fault. You probably planted this seed.

1:26:06 My fault? You probably planted this toxic seed in London Real that was all about the herbs and, and the things like that, but what about the people that are watching, Dan, that, that want to enact some change in their lives, you know, what, what can they do, what should they do? Follow, follow what you’re passionate about, what you love. If it’s not work, if you love what you’re doing, okay, most people, when I say they’re living quiet lives of desperation, is because they’re involved in a business or, and or a job that they don’t enjoy, they don’t, they’re not passionate about.

1:26:39 Okay, so if you found something that you’re, you’re passionate about then it doesn’t matter if you work three hours a day or 13 hours a day. That’s where you start, and most people aren’t there, most people have to find that. Okay, I can’t tell you where that is. I do know healthcare and telecommunications, or the internet, stroke, the internet, are the two hottest things and they’re going to stay hot for a long, long time. But go through, I have massive amounts of free content.

1:27:06 These are for the people, what, what kind of action can I take? Yeah, for free. Okay, you know, I have 113 newsletters, I have 500 pages I think on, on my sites, on my site, go through there, go to torrent, you can get copies of my book on torrent and the, and read those and something will, will, will jump out at you, something that you may have thought about when you were 25 years old but you discounted it because you weren’t in a position, but there’s never a right time to make a hard decision, and two reasons, desperation and inspiration, that’s the only two, that’s the only two reasons that people make change, or the only two reasons that people come to the seminar, they’re either inspired or they’re desperate.

1:27:53 And, and we don’t go through and ask everybody tomorrow why you’re here. I don’t give a f*** why you’re here, you know, you can talk about that when I’m not here, down in the, in the library or the drawing room. But, but the, we’ll have people that waited 13 years to come here, took him 13 f***ing years to make a decision. Okay, and, but everybody’s different, but the one thing I have learned now and I, I finally came, not finally, but I came to this realization, actually sadly, about eight or 10 years ago, is that everybody moves at a different pace, we don’t all move at pain your speed.

1:28:31 Correct. Some are hairs, rabbits running down the thing, and some are turtles, but if you’re a turtle you can’t move forward without sticking your neck out, that means you got to take some risk, and most people are risk averse for one or two reasons. Number one, they were educated that way, and or they stuck their neck out a while back and got their f***ing head chopped off and they’re afraid of doing it again. They didn’t like the feeling of being embarrassed, they didn’t like the feeling of their wife saying I told you so, they didn’t like the feeling their parents said why did you borrow the $25,000 from us, now it’s gone, how you going to pay us back?

1:29:12 So they never do it again. Is that a conscious or a subconscious decision? It’s, it’s, it’s both. Okay, it’s both. And the, it’s, you know, I think I mentioned it on the, on the first interview, look at the average three, four, five-year-old, how happy he is, joyous, he believes in Santa Claus, the world is perfect, and then look at him when he’s 40 or 43.

1:29:41 What happened to him, Brian? He’s awesome, huh? What happened to him? I don’t know what happened. Life, life beats you down, and life beats you down.

1:29:51 Show me your friends, I show you your future. If you’re all sitting around in a bar drinking beer saying, I hate my wife, I hate my kids, I hate my job, what effect do you think that has on you, short, intermediate, long term? And how would someone actively change their peer group? Well I’m, I’m going to, I’m going to, I’m going to give the example, the most successful guy to change peer group overnight. We had a guy come here in the late 90s, he had been in jail, in prison, he’s successful guy, pretty successful, and he says, you know, if anybody needs a ch, peer group, he didn’t call it peer group, it’s me.

1:30:33 And I said, and this is in the days of the brick cell phones, brick cell phon. Yeah, and he was in my office, I took my cell phone off my desk and I said, what you do, and I don’t know how to do it, but you go back there and you know the, answering service that you have, you know, change it and you put something like this on it, if you don’t have my new number, f*** off, I don’t want you in my life. And as God as my witness that’s exactly what he did. He went back to London, he’s English, he went back to London, he put that on his answering service, he says, if you don’t have my number, f*** you, I want you out of my life.

1:31:11 And I was one of the four or five people that had his new number, and he’s a riing success in the city. There you go, that simple. All right, I’m looking forward to coming on this seminar this week. I have a challenge for you. You want to hear my challenge?

1:31:28 Absolutely. I challenge you to make sure I get through this seminar, because knowing me I’m going to have that bag ready and packed every morning to walk the f*** out of here when Dan Peña starts giving it extra large. And I know you’re going to give it extra large cause I’m here. So no, I give it, no, give it extar, you mean, you mean extra large to you or to, yeah, to me. No, no, every, I treat everybody the same, like s***.

1:31:53 So I challenge you to do that and I, I hope you do get me through this. Sometimes I can be my worst enemy. I’m sure you come up with people that want to be out of this situation, this is uncomfortable, but I know I, I grow in the most uncomfortable situation. Well good, so you’re going to do a lot of growing then. Good, I hope I will.

1:32:10 And we know it’s uncomfortable, I’ve done some of my best growing in the past when I drank the ayahuasca. So here’s what I challenge to you. You get me through this week and then I’m inviting you to drink some ayahuasca with me come January. Well I, I, I won’t, I won’t make that promise with that because I don’t, it’s, it’s, it’s not for [expletive]. No, it’s, that’s, I don’t care what it’s for, I don’t, it’s for the third eye.

1:32:33 Yeah, well I, I’ve got the third eye without it, so I mean it’s not like I need it, but I’ll get you through the week, but you’re going to feel pain, there’s no question about it. All right, you’re going to, you’re going to feel pain, and the, but you owe it to them to stay the course. I do. So you consider yourself a professional and you are a professional at what you do. So if you’re a professional, as I told you earlier, the famous BBC broadcaster Alistair Cooke said, being a professional is doing the very best you can, even when you don’t feel like it.

1:33:11 So you owe it to the audience to stay the f***ing course. You can cry later, or you can cry if you’re up to it, if you’re man enough, when we do the hassle at the castle number three at the end of the seminar, if you’ve got any, you know, fiber left in your body, any bone marrow left in your bones. Great. Now I have to stay. All right, will you think about the ayahuasca at least?

1:33:34 That, I think I’ll think about it. I’ll think about it, I’ll think about it, because I’ve told people 20, 30 years ago, when I get to be 80 I want to do drugs, and there’s something else I wanted to do, do drugs. And of course when I said it, when I was 40, but now I’m going to be 70, so I mean 80 is not that far down the road. So yeah, I’ll think about it, I’ll think about it, and you can tell me where you do it. Yeah, I’ll give you all the hookups.

1:33:59 Oh yes, one of, one of my mentees did ayahuasca in Los Angeles at a church. Yeah, how can they do it at a church? There you go, maybe maybe it’s the way forward. I’ll walk you through all that. So okay, look, Dan, I always say the London Real is about the journey, and I kind of live it, you know, 6 months ago, 7 months ago I didn’t even want Dan Peña on my show.

1:34:21 I was like, I don’t know this guy in his castle and the $50 billion and that’s not what we do on London Real, and then you’re on the show and now I’m up here in the castle doing your program, so I have to be thankful to you. It works. I know, and I in no way am associated with the QLA program, but I am here, I’m going to take it, and you’re going to hear from me, but I just want to say thank you, Dan, I appreciate it, and, and again thank you for the opportunity you gave me.

1:34:46 You’re very welcome, and thank you for giving so much love to the world, whether, whether you admit it or not. Okay, I, I, I, I’ll take the compliment. All right, it’s Brian Rose, I’m signing off from Guthrie Castle, and I look forward to this week, so thank you very much, sir. Thanks a lot, kids. All right.

1:35:16 Okay, this is Brian Rose from London Real. I’m reporting from Guthrie Castle, which is behind me in Scotland. I am at the Dan Peña $50 billion man QLA seminar, and I am here for the week to be mentored by the man I interviewed six months ago, and to say the very least it’s not what I expected. We’ve had our first day of training. I’ve been in a suit and tie since 6:30 this morning.

1:35:47 I will get back in my suit and tie for a formal dinner tonight, and we’re going to do that for 6 days. So this has been day one, and it’s been a very strange thing to happen. I interviewed Dan on Saturday and I said, I said, Dan, I get it. I was in a fraternity in college, when they go to haze you, they, they’re very nice to you and then they break you down and then they isolate you and then they build you up and if you pass then you become part of the fraternity, and I know the drill, and he said, okay, Brian, that’s fine, you know.

1:36:18 I said, you isolate us from our family, put us in a strange environment, I get it, and then it kind of happened, and I kind of feel like Charlie Sheen in the movie Apocalypse Now, as if I’ve been going up the river and I’ve been taking the train up through England for 6 hours to get to the castle and I’ve been reading the QLA emails and newsletters and listening to the podcast of Colonel Kurtz, also known as Dan Peña, and my mission has been to come up here to, to kill him just like in the movie, and now that I’m here I want to join him. And so it’s a very strange scenario, you know, Dan told us a lot of things today and made us all think as far as what we’re doing with our lives and where we’re going, and, you know, he can be telling a story about killing a bear with his bare hands in one hand and then that the next, in the middle of a formal dinner, start shouting that we’re all a bunch of worthless [expletive], and there’s something quite Ching about it and quite effective.

1:37:23 You know, we had someone in one time that said, there are no bad trips when it comes to a psychedelic experience, you are just learning at a rate that you are not accustomed to, and that’s what I would say this is like, being here with Dan, and I think the rest of the mentees feel the same way I do. It’s an interesting experience, I’m still trying to process what happened today and we got five more days, so it’s going to get interesting. We got private meetings with Dan, but during the day it’s pretty much 8, nine hours of straight great talk of him telling you how he made it and how he thinks we should make it, or how we should step up our game in a huge way, and it definitely has all of us, at least most of us, thinking right now about our current state of our lives, what we’re doing with it, what we want to do with it.

1:38:08 And I just had a thought from the, the movie Fight Club which says, this is your life, and it’s ending one minute at a time. So I wanted to get this on tape, just kind of let you know what’s going on. I will try to shoot one of these during the day, but we just, we’ve had no time, so it’s not all fun and games up here. Even though it’s fine dining in castles, I must say, Dan runs a class act, this place is a, a gorgeous setting, nine-hole golf course, the meals are on time, they’re, they’re excellent, the rooms are perfect, you know, it’s, it’s all been thought out very well, and, you know, you can, I think you can kind of smell the, the success here and I think that kind of is educational as well.

1:38:45 So I’m going to try to get you these once every couple, couple days if I can squeeze it in, but you know there’s a lot of work to do up here and then I’m going to get back to it right now. We’ve got homework tonight, etc., etc., so I hope that gives you a little snapshot of what’s going on. I will try to get some daytime shots for you as well, and I’ll be learning more as I go on, but I have an open mind. To be very honest with you, last week I was thinking of reasons for me maybe not to come up here, and now I feel like I want to stay for a long time, so that’s very strange.

1:39:17 Maybe, may, maybe the con is working, I don’t know, but it’s all good. I will report more back, and of course I did shoot the entire interview with Dan on Saturday, and it’s very good. I might be shooting one at the very end, we’ll see how that goes. So it’s Brian Rose from London Real reporting live from Guthrie Castle. I will check back soon and remember it definitely is about the journey.

1:39:46 It is day three at the QLA seminar here at Guthrie Castle. Yes, I am wearing a suit and tie, I’m sure you’ve never seen me shoot one of these videos dressed like this, but you know, when I do something I like to go all in, and part of the requirements from Dan Peña was to be fully suited and booted, as we say in England, for the whole duration of the week, which means meals, all day for lecture time, for meeting time, everything. So you know, I’m game, I’m here to learn and it’s been quite wait a few days to say the very least.

1:40:23 I mean, the, the most interesting part is that we’re on the castle grounds here, which you can probably see, and I will show you around. I’m in the walled gardens here, which is just a stunning place to be. It’s kind of manicured hedges that are five and six meters tall and it’s a really peaceful grounds. There’s a, a nine-hole golf course here and it’s just really pleasant with the castle and, and you know, we’re here for seven or eight days and we’re kind of just becoming very used to being in a castle and it’s kind of hard to explain, but last night I was in the gym and I was on a treadmill and I was like, I’m in a treadmill in a castle, and so you know it’s very interesting, but it’s also kind of, aside from the, the things that we’re learning from Dan, which is the whole methodology of what goes on at QLA and his methodology for success, and you know my, my view of Dan is changing by the day, I have to be honest.

1:41:18 The first day on Monday quite frankly reminded me of my first ayahuasca experience, as in there was so much new information in my brain I was learning at a rate I wasn’t accustomed to and Dan kind of broke it down and pretty much challenged all of us to think about what we’ve been doing with our lives for the last 10 years and what we could have been doing better and how we felt about how much time we had wasted, and maybe that’s a very succinct way of putting it. And why Dan, Dan’s famous for his straight talk and no b******t, and he can yell loudly and use a bunch of bad language if he wants to, he didn’t really have to do that to get us all to think about our lives and think about maybe how we could have done better or tried harder or even thought bigger.

1:42:06 And so perhaps it’s a symptom of the people that come here, as in we’ve all agreed to open up our hearts and souls and give him all the information about our personal life and our businesses before we came here, but you know, everyone is kind of open, open-minded to some criticism and thoughts about our own choices and how hard we’re pushing ourselves. Or really a lot of this comes down to personal fears in our minds and what we think about ourselves, successive fear, and how we’re all really limiting ourselves in our thinking. And guys here have businesses but, you know, there may be small businesses and they could be much bigger.

1:42:45 And the first two days, this is day three now, have really had nothing to talk about about the business specifics of how to do things where it comes to finance. This has really been about getting inside of our own heads and trying to figure out what might be limiting us in many ways. And so that’s why I compare it to the ayahuasca, because it kind of makes you confront things about yourself that you might really not want to talk about or even think about, and it’s something that we all try to ignore, and sometimes we distract ourselves with media and the internet, and we don’t ever really look a deep look at ourselves.

1:43:21 And so that’s why my reference to the ayahuasca, which I made a few weeks ago on one of my pre-rolls you might remember, is becoming much more accurate than I thought. And this, these, these following few days since I first drank my first ayahuasca ceremony on Monday have been really about processing that information. And so that’s what I’m doing, you know. I thought I was going to hate it here, quite honestly, and I thought I’d be packing my bags every morning, but now I love it here, and I’m loving the lectures every morning, I’m loving the other 15 guys, they’re very cool guys, we went out last night as a wolf pack, I know that sounds strange, and it’s been kind of a cool male bonding experience too, which I did not see coming at all.

1:44:04 And you know, we’re all here to learn, we love listening to Dan and his stories and his insights, and he is unconventional, he doesn’t mind swearing, he is the embodiment of General George S. Patton for sure, as far as the way he talks, the way he motivates, the way he’s real. You know, the interviews don’t do Dan justice, I’ve interviewed him, there’s a great interview on Bulletproof Radio that just came out, but you really have to experience Dan in all his glory in everything to really see what it’s like.

1:44:35 So we’re having a fabulous time, you know, Dan has more stories than Eddie Bravo and each one of them is just kind of massively entertaining, and just when you think you’ve heard all of his stories he gives you 10 more. So I hope that gives you a little bit of insight as far as what my week is like here. I’ve got my big meeting with Dan tonight where he’s going to get in my face and break down what my thoughts are and what maybe I need to be doing with my life and what I want to do with my life, so I’m looking forward to that tonight, and then we have three more days of QLA training, and then on Saturday we’re all getting our kilts on for our graduation day, we’re going to be up in the top tower of the castle afterwards and they plant some snooker and things like that.

1:45:16 And I’m sure these pictures look kind of strange when I’m uploading things of the castle and all these things, but I don’t know, it just feels normal to be here now and to be walking around and having dinner in the castle and that kind of thing, so it’s going to be hard for me to adjust when I get back home. Many, many of you are probably thinking I’ve gone insane, that Peña is changing me and I’m changing from the, the DMT-smoking London Realer, and I appreciate that, but I do think life is about the journey and while I’m here I want to experience it the most I can and get as much as I can out of this place. And and I really am having a whole hell of a lot of fun and I love the fact that my my preconceived notions are being challenged by someone.

1:45:57 And so I’m being in a perpetual state of learning, I think is where we all want to be, and if that takes Mr. Dan Peña to take me there then I’m more than happy. So it’s been pleasantly surprised. Dan, if you watch this, I must say thanks so much for getting my ass here, which I’m sure was difficult, not to mention getting on my show, which I know I made difficult for you as well, and I’m just so glad I’m here and it’s just one of the cool things that’s happened to me because of London Real and I have to thank you guys for that.

1:46:26 So there you go. Hopefully I will return and not stay here. I made a reference that in the movie Apocalypse Now I am the Martin Sheen character that has traveled up through the Danang River up to Scotland in order to kill Colonel Kurtz, who Dan Peña is, but now I think I want to join him, so I might be going to the dark side, but I think I will come back to London and we’ll see what happens. Hopefully, hopefully I will leave Dan Peña alive because I think he’s got a lot to teach a lot of people.

1:46:55 So there you go. I’ll be checking in again right near graduation day to tell you what else happened and until then I hope you enjoyed this and yeah, it’s about the goddamn journey. Peace. I am here on the green of the first hole of the golf course here at Guthrie Castle and, you know, I’ve been tweeting out pictures, posting on Facebook of the various aspects of the castle which is behind me. The room I’ve been staying at is the one right here, it’s apparently used to be a dollhouse, it’s connected to the walled garden which is this kind of stunning garden on this pretty stunning estates, and I know you’ve seen the pictures of the cars and the fanfare and the wealth, and a lot of people have been sending me messages and saying, Brian, you know, but what is this really like and what is this all about, because I know I’m looking a little different than my usual walks around shortage and I’m wearing a suit and tie and people are starting to ask questions about who Brian is, and I get it.

1:48:08 So I thought I should just try to walk you through a little bit of what’s been going on here, and I would say it’s a cross between that scene in Glengarry Glen Ross with Alec Baldwin and the movie Boiler Room where Ben Affleck does the group interview with the guys trying to interview for the firm, and if you haven’t seen either one of those movies, there’s a scene where Alec Baldwin talks to the salesman at Glengarry Glen Ross for real estate and he uses the words ABC on the board, always be closing, and AIDA, attention, interest, decision, action, and he pulls out a pair of BL brass balls and puts them at his groin and says, do you have the balls it takes to sell real estate? And the other movie is Ben Affleck saying I am a f***ing millionaire. Sounds strange to hear, right?

1:49:00 It’s even stranger to say. And then throws his keys across the car and talks about his Ferrari. Well, this whole week, or this whole six days, has been like those two movies all rolled up into one, except Dan Peña is doing the delivery, and it’s been 6 days straight, not to mention 8, nine hours of seminars during the day, formal meals at night. I’ve worn the suit or a suit now for seven days straight, the longest in the history of my lifetime, even at Bankers Trust and Wall Street we had a casual Friday, and we’ve been just kind of inundated with Dan ultimately training for success.

1:49:41 You know, we just came from this seminar and he said one line which I think sums up everything that’s happening here, and he says, I teach you how to acquire wealth within three to five years that would normally take a generation. And I think that sums up who Dan Peña is, and just to show you that it’s not all dollars and cents and it’s not any spreadsheets and graphs, Dan is got to be one of the funniest, most entertaining standup performances, performances I’ve ever seen. I think that’s why we let him get away with so much s*** and calling us bad names sometimes and making fun of us during dinner and saying we’ve not accomplished anything with our lives, and I think it is because Dan is such an entertaining guy.

1:50:27 I am literally loling multiple times during the day in the seminar and he, he almost always makes everything entertaining. He’s got a million and one stories about meeting the Queen, about meeting four former presidents, about all these things he did, wrestling a bear and killing it with his bare hands. I know I got some flak for posting that video earlier, but you don’t understand, Dan Peña is like a, a modern-day Ernest Hemingway but with cash, and he’s been there, done that.

1:50:58 Has he run 100-mile marathons? Of course he has, 30 years ago. And you go through the castle and there’s pictures of him on the front of the LA Times in ’83, and you know, Peña is just classic, and he does impressions of everyone, from the posh English banker to the Mexican to the Chinese guy to the German guy, he’s just constantly making fun of everyone and himself. So that’s what the six days have been like, you know. At the same time we’ve been dressing the part, living the life here on the castle, which is just hard to explain how stunning it is.

1:51:32 I’m here behind me by the swan pool and by another golf tee as I walk around the castle, and you know it’s, it’s been hard being away from my family, but at the same time it’s been it’s just been really fabulously refresh, refreshing to be around a real kind of alpha male pack leader, and there I said it, and you know Dan is our leader and we are the pack. I sent out a message, a picture yesterday with the 16 of us, and it’s just been a lot of fun and feels really good and made us all take a long, deep, hard look at ourselves and ask us if we’ve just been making excuses because we’re not prepared to compete. Have we been making excuses about our lives because we fear what we might not accomplish?

1:52:14 And you know, it’s made me ask a lot of questions about myself and it’s going to, it’s going to be interesting to see the changes I make when I get back home. Luckily Dan is going to be on all of our f***ing asses now that I’m talking like Dan now and projecting Dan Peña, which I will be doing. One of the, the German guys here, Marcus, or Austrian, said he wants to see my next episode of London Real because I’m going to potentially project Peña, so we’ll see how that goes.

1:52:40 But we’ve all been asking ourselves some questions about what we’re going to change in our lives, and like I said, luckily enough Dan is going to be on our ass for the next 12 months, every single week, we’re going to owe him progress reports and status reports, and that’s going to be interesting. So hopefully we’re going to take this with us and take it back home again. I’m going to make an analogy to the ayahuasca ceremony, when you go down to Peru or have your ceremony wherever you do, you know, you learn all these things and you’re like, I’m going to change this about my life and I’m going to be nicer to this person and do this with my family and change my career, and you get back home and sometimes you just fall back into your SE state, and so the idea is that we don’t do that here and we really make those changes and step up to the plate.

1:53:24 And so, as this is the, the most ridiculous thing I ever thought, but I’m actually comparing ayahuasca to the Dan Peña QLA experience here. They’re very similar in that they make you take a long, hard look at yourself. And one of the things Dan said the other day which resonated with me is that most people know what’s wrong with them, but they just haven’t realized it in a way that they’re going to make the changes. And so that’s what today has been like.

1:53:51 I don’t know if Dan has engineered all this over the past 20 years so it all works, I think he does, or maybe he’s just taking the credit for doing that, which both of those things Dan would do, but it’s been a real pleasure. It’s been nice to be around Dan and the whole experience in the castle. Yes, some days he is absolutely insane and some days he’s crazy like a fox, but you know, we take it all with the good and the bad. So hopefully one day you’ll have the, the chance to do this, highly recommend it in my opinion.

1:54:22 You know, these will all be booked up and you know there’ll be waiting lists now for in a year’s time, in my opinion. So it’s been a fantastic week. We got three more hours back in the classroom and then tonight we got a crazy graduation ceremony. I’ve got a kilt I’m going to wear, I’m pumped up to wear a dress for the first time, at least outside the house, and it’s going to be a lot of fun and what a crazy week, you know. I never expected this, but thanks so much to everyone out there and to all the London Realers, cause without you I wouldn’t had this crazy [expletive] on my show and wouldn’t have come out here and do this.

1:54:57 It really is about the journey, and this whole process of me broadcasting myself has changed me in so many different ways, so you know, thanks to you guys for making me do that and thanks to Dan Peña for staying on my ass. You know, I, I really didn’t want him on the show and when I first heard about this guy with a castle and his hundreds and hundreds of millions I thought he would be the wrong energy for London Real, and you know, I think I was wrong. And I hope with my interviews that I’ll be posting next week that I can capture Dan on, on camera.

1:55:28 I do think it’s hard to capture Dan on a two-dimensional surface, you really need to be there, and especially with the seminars, you need to have him stare you down and look at you and say, are you, are you, are you scared, Brian, and do that kind of thing. So I think it’s hard to get the impression unless you’re here. So that’s it, I’m signing off here by the picture-perfect bridge here with the creek rolling through from Scotland. The next time I talk to you I’ll be back in London and back on track to doing what I love, and that’s it, it’s about the journey, and I wish you well.

1:56:02 Take care. We are in the trophy room at Guthrie Castle. I’m here with Mr. Dan Peña, surrounded by some of the animals that were unfortunate enough to meet him, I believe, believe in Africa and a few other countries, Africa, Australia, South America. I posted a, a video earli this week of you describing the killing of that bear, which is in the corner, I think. You used your bear hands with a knife.

1:57:03 We got, after I slowed him down and shot him, slowed them down, because you can’t, you can’t just jump on a bear with a knife, otherwise you’d be going to your own funeral. Right, and I posted that and there was a, you know, some of the, some of the usual backlash of animal rights people, etc., and I just wanted to say that I, I respect their opinions, but also you kind of have to meet Dan before you judge Dan’s actions, because I would describe Dan after being here for a week as a modern-day Ernest Hemingway with cash. So it’s, it kind of hearkens back to a different era when I walk around the castle and see kind of the things you do, and you know, before I get into the QLA and what happened this week, you know, I, I felt something this week that was something I hadn’t felt a long time.

1:57:50 We had 16 guys here and we were all together as kind of a group of men being taught and ultimately led by you, and you know, you were our, you know, our alpha male pack leader, and when there was someone misbehaving in the pack then you told them to shut the f*** up, and you know, we ate together, we learned together, and it’s something that I haven’t, and it felt good for me and I don’t know if this is, if this is something you’ve even thought of, but just being up here and being with that kind of group of men bettering ourselves, I haven’t felt like that since I was at my fraternity, you know, at MIT, and even then we didn’t really have a, an, an elder kind of all-knowing looking out for us, and so I find myself feeling really good about it. Well, I hadn’t really ever put it in that perspective, but Visa the pack leader, etc.

1:58:45 But, and I tell you from the very beginning, I don’t want you bonding, remember, but the fact is you do bond, you do bond, and that’s why you go out two different nights on your own, have dinner and the, talk whatever you talk about, and the, but it is, it’s a camaraderie that will develop over the next year and it will go on. I mean, some of the people that attended the seminar back in the middle 90s are still, you know, friends, and I don’t use that word loosely, but friends, and some have even done business together, but that’s not the point of it, we’re not here to swap business cards or email addresses, etc., but you have a camaraderie now, the beginning of a camaraderie that will take you into your QLA war plan as we talked about, and it’s different, it just certainly is different, it’s not like other seminars.

1:59:45 You know, even though I like the biohacking seminar, there wasn’t any camaraderie that I felt. Of course it was 500 people, but that’s why I keep the seminar, you know, 15, 18 people max, 20 people, sometimes we’ve had as few as 10 people, and they, and it really becomes a cohesive group. It’s also impossible, at least for me, and I’m a multifaceted guy, for me to not be able to, or for me to be able to touch every single person when I’ve got more than 15 or 20 people.

2:00:17 As you know, we had private time and where we come in and talk about their future, not so much about their past, because I’m not interested in their past, because what they did before they got here I can’t change, they can’t change, but that’s part of the regrets they have, is the things that they did before they got here. Right. And so, but that’s the fact that you pointed that out is reflective of, you’re a reflective guy, that’s why you’ve got this show, it’s been a success.

2:00:43 I’m not so sure everybody that was there, as we discussed before we went on air, got that message. Right. Well then also the, just to people have seen me posting pictures of, you know, around the castle, I mean this whole thing is such an immersive experience, I mean we all sit down in suit and tie, I haven’t worn a suit and tie for seven days continuously even since my Wall Street days, because I, we had a casual Friday or I had the weekends, and so we eat together, breakfast together, we train, you know, we listen to you, we eat lunch together, we eat dinner together, we’re in the castle, we’re surrounded by the castle, the way you live this place is immaculate, everything runs on time, the greens on the golf courses are cut to the perfect level, you know, everything here is, is kind of a, a reflection of your character, I think.

2:01:28 And the thing about you, Dan, that I realized this week is that you’re highly congruent, and I meet a lot of people on my show that aren’t congruent, they give good interview, they give good book, and when they’re off camera or later I’m trying to correspond with them they break down, you find out later they might be crooks or they might have made stories up. It goes the distance, but what I’m here with you, when you’re off camera and on camera and performing and having dinner, you’re always Dan Peña and your stories are all true and all the articles are there and all the history is there, and so for me to discover that, it makes a big difference when it comes to then you teaching us. Well, there’s another interesting point that you bring out, the, outside my office just on the other side of this wall we have all these newspaper articles that I’ve been involved in, and people have asked me why do you have the articles when they threw you out, the shareholders threw you out and they sued you and they set you on fire, literally?

2:02:26 Because I am, what you see, the good, the bad and the ugly, I’m the same all the time and as my, if my children are watching this, and I hope they are, they would tell you and the problem they have growing up is that I treat them just like I treat you, I treat everybody, whether you’re a nun or a priest, which we’ve had come through here and that I mentor, the only person I cut slack for in my career is Mrs. Stater, and I don’t know why, I don’t think I was intimidated by Miss Stater but she, I was nicer to her, I must admit, and I say that it’d be nicer to the Pope, I’m, I’ve never met the Pope, but I think that I’d probably be nicer to him, but I am the same person and you’re right, there’s so much, so many people that are disingenuous and that’s the problem I have with the success business or whatever you call it or personal development, is because they don’t walk their talk, they don’t walk their talk, and I certainly do, and but now it’s, it’s, you know, 50 years of good habits, almost 50 years of good habits, I’ll be 70 to my next birthday, and this is just the way I am.

2:03:28 I don’t wear normally a suit on Sunday, you know, but I’m, I’m being interviewed by you and but everything’s on time, when I say something I mean it, and when I, when I say that I expect you to mean it, I expect you to mean it. But it comes through and a lot of people might be wondering why I’m wearing a suit and tie right now, and quite honestly I’m doing it out of f***ing respect. Thank you. So there you go, let me walk you through my week with QLA. We had our interview here eight days ago in the, in the other part of the castle, Sunday night, the main hall, the main hall Sunday night, the other 16, the other 15 guys got here, we, before dinner we were greeted, I say that in a nice way, by Dan, who had some choice language for the way he felt about some of us and what he expected from us and how, how the week was kind of be going to be.

2:04:26 So we kind of got an initial feeling, especially people that haven’t met you before, I had met you, of you know, this is a time to play hardball and it’s, it’s going to be, you know, it’s going to be a humbling time probably. And then day one happened, you know, we got up, we had our suits on, we got there, and for me day one was the most powerful day. And I’m trying to, I don’t even know exactly how you did it, but you made us all look deep within ourselves.

2:04:51 I’ve made the comparison before but I’m going to make it again, Dan, you know, when I, when I have had these experiences with the substances that you make fun of me about, the ayahuasca and the DMT, you know, these things also, they put you in uncomfortable places and they, they force you to confront yourself in a way you haven’t done before, and you can’t hide from an ayahuasca ceremony because for 3 hours there’s nowhere to hide, there’s no Mommy to cry to, and you have to basically be faced with some of your many shortcomings in your life, including personal relationships and things you’ve done wrong, and you have to deal with the pain because there’s nowhere to hide, and that’s what it was like here on Monday with you. I mentioned at lunch on Monday the whole table was silent except for one or two jokesters who apparently didn’t get the message, and everyone was just sitting there thinking about what you said by 5:00.

2:05:32 I walked out of there and I had to go down and lay in my room in the dark, because I think all of us were like, what the f*** have we been doing with our life? There was so much wasted time that we could have just been doing more, and that was kind of the start of my week. You got the message. I got the message, you know, I knew a message was coming, Dan, and I, and like I said, I’ve done the hell week of my fraternity and I, I knew it was all coming and it still hit me, and I think that comes down to you as a, as a man being very congruent with your message, and I ALS and honestly you, you know, you really do, we do feel that you really give a f*** and you’re trying to get us across the goal line, and you know, on a personal note, I don’t think I’ve had anyone really care that much about me and what’s going on with me in a very long time, maybe back to childhood, and in your seminar you talk about our mommies and daddies, so it’s kind of be fitting that I bring that up.

2:06:21 But then for the next two days it was more about our personal breakdown, like you said, a lot of people come to the seminar and they’re like, damn, when are you going to talk about getting all the f***ing money, and that doesn’t happen till day three or day four, and so afternoon to day three, afternoon day three, so it’s a lot of personal introspection. And then all the good stuff happen, so the last three days it’s been all about finance, all about the Dream Team, all about the, the nuances of QLA, and it’s great stuff, it’s, it’s not a five-week course because I think in Dan Peña you don’t need f***ing 5 weeks, you need the basics and you got to get your feet wet, especially for us engineers, which the word MIT was said probably hundred times in, in that, in that room, and Dan has a great way of making eye contact with everyone and you do personalize the stories to certain people, and it’s interesting because everyone gets something different about what you said.

2:07:09 I got back to lunch and someone would say, oh, Dan said this line and that hit me, but other people said, no, it was this line. And I’ll be honest, and by the, by the end of day five and day six I wasn’t thinking in my, myself, when’s this going to be over, quite honestly I wasn’t thinking I can’t wait to get back to London, I was thinking, hm, I’m not very happy here right now and I wasn’t expecting that. And on day six, for those of you on YouTube, you can check out Dan’s YouTube channel, you finished it up where you had a final speech to us and you said that you basically give, you know, aund and whatever percent, like it’s the last 12 minutes of the Super Bowl, doing what you do, carrying people across the goal line.

2:07:44 It was an emotional speech, I got emotional, quite honestly, Dan, I cried a bit at the end, and I’m kind of surprised that after living, listening to the same, you know, the same old man for 6 days, you know, you could, you can inspire me emotionally in the last 15 minutes, and it was a big moment for me. Well, I say, for those of you that haven’t read my most recent newsletter, I say I feel like Forrest Gump many times. Forrest Gump got the Medal of Honor for carrying all those people to safety and to save their lives when he was running, you know, with the bombs in Vietnam, and whether you wanted to saved or not he saved you, and Lieutenant Dan, the guy that lost his legs.

2:08:23 And that’s what I feel like, carrying all you guys, and sometimes you don’t want to be saved, and sometimes you don’t, you know, you don’t want to go to the next level, but for whatever reason, either by design, through serendipity, you showed up here, and so it’s my duty, I feel, to make sure that I do everything humanly possible, and I know a lot of the tricks, I’ve been doing this a while now, 21 years, and I’ve had all different kinds of people from MIT and my specialty is the Ivy League schools or the big schools because they have a different mindset, quite often they feel entitled and in some cases they have lived entitled lives, but I know, I know better than the people that were sitting in that room just what they can accomplish, and then I point at the hall of fame and I, and I, and I, and I say this guy did this with nothing, he did this, this guy did this with nothing, and he did it, you know, against the grain, and there, we had people very well educated in the audience like yourself, we had other people that were multi-degree from good schools to great schools, and we had other people that had no education, you know, we had one guy in the room that had made, the guy that I talk about, the $400 million guy, had one O level in carpentry, he doesn’t have one O level.

2:09:44 So I had never met anybody that didn’t have any O levels that was from Britain, but it works for everybody, and but at the end of the day and in the closing moments it’s how bad do you want to be a high-performance person, how much are you willing to sacrifice, and for the next year when you do the weekly reports and when we’re having the, the monthly conference calls, as I said, you’re going to see everybody’s little picture on the Zoom or whatever we were using, and you will be able to tell before they open their f***ing mouth whether they had a good month or a bad month, because I’m reading the reports, you haven’t read the reports, but you’ll be able to, I wonder what’s wrong with number three, cause he’s looking, yeah, down, universal down, and then number eight, well, f***, he looks like he just, you know, a Cheshire cat with a smile this wide, and you know, and, and the, the only thing that I wish, I wish we were back in Star Trek where you could transport, you know, and you could be in the same room, the only way that would better the year mentor program is if I could have those monthly meetings where I’m, we’re all in the same room, because the same, the same bonding that you felt in the camaraderie you’ll feel on those monthly calls, and you’ll, you’ll say, you know, when, when somebody’s talking s***, you’ll remember what he said at the castle or you remember what he said two months before, and the and the, and your batchmates as they, as they call them, or classmates, will pop in and say, hey, Joe, that’s not what you said last month, you told Dan such and such, you know,

2:11:18 What kind of s*** is that? And it puts you on the spot, and so it’s, the system is real good, the only way it could be better is if I could do it in person, but that’s not possible. Yeah, and that’s what I was thinking when I, when I’m in the, in that room, I wish other people could try to understand this, cause watching it on a, on a YouTube video doesn’t do it any justice, and you know, experiencing you in two dimensions, they’ve seen our interview, they’ve seen you on Dave Asprey, they’re going to hear you on a lot of podcasts, but it’s very, I’d say it’s near impossible to understand the Dan Peña that I now know and what you can do and the way you can rouse people and the way you can motivate people to get off their asses.

2:11:55 You know, it’s hard to, it’s hard to see that on a, on a YouTube video. So, so is that the conundrum? It is, you know, that’s the conundrum, and the, and at least even though technolog is a lot better now, I mean the, there’s no way around it, you know, but I plan on living long enough to where the transporter, we’re going to be able to transport people, you know, I’m good for another 60, 70 years. So somebody that was here at the, at the last seminar, he said, well you’re going to be easily be able to do seminars into your 80s, and I looked at the kid and I said, 80s?

2:12:33 I mean that’s short term. I mean I, I plan on doing this and I plan on being healthy enough to do it much longer, and, and what I would recommend to everybody, you know, you don’t know anybody that looks like me, I’ll be 70 my next birthday, sounds like me with the energy level that I have, I mean, take care of yourself. The old adage, I don’t know who said it, if I known that I was going to live this long I’d take better care of myself, but I’ve taken good care of myself, but I didn’t start when I was 20,253, I didn’t start until I was in my, you know, 40 years ago, so I’m 70, so I was about 30 years old when I started this.

2:13:10 And for those of you that started taking care of yourself early, if you call yourself biohacker, that’s fine, then I take my hat off to you, because then you’re going to be able to accomplish more, and have less regrets. We talk a lot about regrets and the regret minimization, you know, when you’re 80 years old, you look back at your life, what should I have done instead of I would, I could, I should have. You know, there’s some great lines in, in the seminar and one of them is you telling about various stories where you almost were killed, whether it was maybe that water buffalo trying to stick you, you know, and, and all these heroin experience with death, and at one point you’re saying you can’t kill me, you can’t kill me, you can’t f***ing kill me, you can’t f***ing kill me, and you know, Dan is 69 and he dresses just like this every day and powers through eight, nine hours of, you know, presentations, over 1500 slides, stories, anecdotes, putting people on the spot, and on day six he looked around at all of us and he said, you guys look tired, why the f*** are you tired?

2:14:13 I’m not tired. And it’s just, it’s easy to forget, you know, at Dan’s age, you know. I want to hit a few people with some lines that I just wrote down while I was, I was listening, but this is just some of the things that you said during, during the, play, you said dreams into reality through discipline, you said when value is clear, decisions are easy, you said every day is a test, did you pass? At one point you said I’m a bad [expletive], and Dan, you are, you said, you have to kiss a lot of frogs.

2:14:45 The, one of my favorites is, if the friend, if your friends and family don’t think you’re nuts, you’re not doing the right things. Amen. And I mean I could go on and on, you know, one of the things Dan said is, unless I’m dead or in a coma I show up. He, he has some fantastic stories about how he always shows up to meetings, and it’s these little nuggets that are going to be placed into our brains and are going to pretty much make everyone in that room never not show up to a meeting again, and not to mention all the funny comedic relief things you said, like when some of us were changing email addresses you said, you said, when you guys swap spit my dick goes limp.

2:15:24 That’s exactly true. Yeah, I mean, the, this is was not supposed to be a networking exercise, but this group, I have to admit, and Sally and I were both saying this morning that this group bonded more than any of the other groups in recent memory. Okay, I might take some credit for that. Okay, yeah, well, well there was a lot of London Realers and the, the thing that I was looking for, I wanted to see if one you were going to be uncomfortable because there were so many London Realers in the group and because they are London Realers would they be uncomfortable, but it worked out perfectly.

2:16:01 I mean, to Brian’s credit, he, he, he kept, not a low profile, but he didn’t, you know, he didn’t, he didn’t do what he could have done, notwithstanding that, that, you know, two-thirds of them were from London Real approximately. And, but they, they, what could I have done? What do you mean? Well no, you, you could, you know, I called you a luminary, right? Yeah.

2:16:24 Okay, and I’m still looking at that one. Okay, a luminary, but you could have acted like a luminary, okay, and you didn’t, you acted just like, just any of the guys that were there, and I treated you just like any of the guys. And a couple times when I’m asking questions, because when we do homework I didn’t, I don’t make every single person, we don’t have time for every, all 16 of you to go through and give your answer, so I picked three, four, five, and then, then I say is anybody else want to say anything, and Brian two, three times, yeah, I want to give my answer, and he gave his answer, and a couple people never volunteered, and I, I, I don’t, if I don’t think like the martial arts kid, me pounding him, he’s a focused guy, the Russian Lithuanian guy, I mean I know I didn’t have to pound him.

2:17:09 Yeah, you didn’t pound him at all. No, no, I just, you know, I pounded him when we get, get the private time, a little, a lot actually, but he didn’t need that, I, I go to where, where you need it. Fidel, the doc, Miles, God help us, Miles, and a few that I pounded the most because they needed the pounding the most. Mark, he just needed a s*** beaten and I gave him a s*** beaten, and the, and so, and every night I’d go back and I’d reread your files so I could make sure that I don’t forget the anecdotes and the stories that relate directly to you for the, the 60 hours of the seminar.

2:17:47 I spent at least an hour preparing before the seminar and I, and I spent at least an hour a day reviewing my notes, and I could give, like I’ve told you, those 1500 PowerPoint presentations in a coma, because I know them backwards and forwards, but I have a probably 2,000 stories and I use different stories depending on the group, and, and this group was pretty diverse and they were, you know, we had them from China, Australia to the United States, from Israel, and it was a diverse group, you know. I was here to learn and you know, I trained martial arts and I’ve been all around the world, and when I’m in someone else’s dojo I shut the f*** up and I listen to the sensei, and if I think they’re doing it wrong then it’s none of my business. So that’s kind of the way I am, so when I was here I wasn’t here to try to prove how smart I was or anything, I was here just to shut up and listen to you, so I hope I did that.

2:18:42 You did. Yeah, you were a near-perfect attendee, but there were a lot of near-perfect attendees there, there was a couple exceptions which I don’t need to say their name, you know who they were, but there’s always a couple exceptions in every group, the, because some people, because they, they want to, where’s, how do I get the f***ing money, so they turn off until we get to how do we get the f***ing money. So my job is to bring them in to you, not going to get the f***ing money until you get your emotional bank account squared away, you know, two bank accounts, emotional, financial, everyone’s worried about the financial but it’s the emotional bank account, and at the last couple days, you know, the guys were tired, not so much because of a lack of sleep, it was emotional, emotionally draining because I’m hitting a lot of buttons, the reasons why you haven’t been more successful and that the fact that you’ve been pretending to try to find a reason to, for you to get to the next level, or how to get to the next level, but the truth of the matter is you keep going back to something within your comfort zone, a guy or a gal, a podcast that makes you feel comfortable and they don’t tell you you’re a lazy [expletive], they don’t tell you, you know, that these are the reasons, and you know that these are the reasons, they don’t tell you that it’s the people that you’re hang around with, show me your friends and I’ll show you your future, they don’t tell you that because they want to sell you something, you know.

2:20:09 If I had known, of course what I know now, I would have never sold one product back from back in the 90s, never, I would have always given it away. Oh, but I, everybody sold the s***, so I like a lemming I sold the s***, you know, but it just doesn’t work, especially since I don’t make a living off it, you know, it’s a waste of time. You talk about the information, and yeah, Dan has some great Peña-isms, and he said, yeah, why don’t you go Google f*** that, and what Dan’s saying is we’ve all got too much information in this world and we all listen to too many podcasts, we read too many goddamn success books, and we have all this information.

2:20:49 He’s got a great diagram where it’s a bunch of dots and then another one where the dots are connected, so first of all, a, we’re not taking any risk and doing any f***ing deals with that knowledge, and we have all this knowledge and we’re just kind of paralyzed with this knowledge, and I’m even guilty of it myself, you know, listening to this and listening to that, and you know it is about doing it, confronting the fact that you really are scared, that you don’t want to compete because you’re afraid of losing and all the other things that are holding ourselves back, and you don’t even know it. Absolutely, you don’t know it, you know it in the back, in the back, right, subconsciously we all know it, we know where we are, why we are where we are, but like I told the guys in the seminar, you can never use that as an excuse again, I didn’t know.

2:21:32 Okay, you now know, there’s no question in your military civilian mind, even for the P brain that were at the seminar this time and for all the other seminars I’ve given, you have the template, you have the, the framework, you have the steps, and now, now I’m going to drag you, punch you, spit on you if I have to through the next 12 months, so that I make sure you follow the template. And the first weekly report is the toughest because when you start listing the stuff that I ask, and we don’t give you that report until you’ll get it in about 24 hours, because I don’t want all the engineers finger f***ing with it and doing a spreadsheet and what does he mean by this, and we spend the whole seminar just answering questions about the first weekly report.

2:22:20 But you’re going to list, you know, who you talk to, why’d you talk to him, Brian, oh, what does he have to do with any goal, oh okay, why do you do this, why do you do this, how much time do you spend on face f***ing, link f***ing and tweet f***ing, why, you know, why are you doing this, how much time do you exercise, how much time are you studying QLA precepts or any precepts, why are you doing this, why you doing that, how much time do you spend with your family, I’m not telling you not to spend time with you but how much, you know, some people in a, in a, in a, a week will spend 50, 60, 70, 80 hours with your family, that’s great, and only 20, 30 hours working, okay, that’s great, you, that’s your choice, and choices have consequences, as my friend Jack Welch would say, but don’t beat yourself up while you’re not more successful if you’re spending 3ars of your time being a good dad, that’s great, be a good dad, but don’t beat yourself and waste time listening to podcasts and going to seminars and reading books.

2:23:24 Reading books is not pulling the trigger. One of the attendees there who’s been there, this is eighth or ninth seminar, said, who would you rather have leading you, somebody that has read 700 books or somebody that has done 700 deals? Well obvious. Well if you don’t know, I’m the guy that’s done the 700 deals and I stopped counting at 700. I must be at a th by now, but I stopped counting many years ago.

2:23:46 So but you’ve got that now, you’ve got that template now, some of the engineers, I hope not, you will make suggestions to me, did you ever think of tweaking the template, this, did you ever think of the, you know, right, that’s our way of avoiding what we need to do. So for the next 12 months, of people that don’t know, I’ll be filling out weekly reports down counting, I guess, from my time during the week down to the hour and then we’ll have these monthly conference calls. I think that’s when the real, that’s when the real, the, that’s probably when the real hard time happens with people, that’s, that’s when, that’s when the rubber hits the road.

2:24:20 You, you will be stunned, gobsmacked, shocked and pissed off when you, when you put what you do in a week, and I mean in, in, in the comment section at the bottom of the report I get all the time, God, I had no idea, and then some of you will say it’s a f***ing miracle I made any money, great, so I thought this was the hard part and this going be another two weeks a hard part. Yeah. I want to ask you about, you know, I was sitting there in the conference and I was like, how many people do I know should be here, and then I was thinking how many people that should be here, you know, would would actually come here and would sit there and listen for six, six days.

2:25:03 We’re talking about in the future other luminaries coming, whether that, whatever that means, but you know, you’re my first luminary. Okay, well thank you, thank you, I appreciate that. I don’t know how many other luminaries would come, would submit, would put it all out there and listen to you, and on top of that, you can only talk to so many people, you know, you do four or five of these a year, you know, 16 was a, a large class size. I mean, part of it, part of me seems that it’s a shame that this Mees message can’t get to more people.

2:25:29 Well, I used to give these seminars for free back in the 90s. I, I tell the seminar guys that, the group this last week, I used to fill up room 78900 people at the LAX airport, I used to get public broadcasting free advertising and I’ve had a lot of people, but, but when I measured the results of how many people I got across the goal line by industry standards I was doing well, but by my own personal standards and knowing what I know I got s*** results, so I stopped doing them. I stopped doing the three days and the one days and the seminars around the world that I used to do, because I couldn’t have this kind of, you know, one-on-one.

2:26:07 Then I went back and I measured the results against the castle graduates, there was no f***ing comparison, none, zero. Okay, and so because I want to, you know, when they, when I do leave this planet I want to go out, you know, I’ve been called the Latter Day Saint Napoleon Hill, that’s a great compliment, but I’m not, I’ve been called the 21st century Napoleon Hill. I haven’t touched millions of people like he has, but when I finally, the, I do leave, I want to be known as the best high-performance coach that ever lived, and the best way for me to do that is to change people’s lives like you that have a big base.

2:26:43 Okay, that’s why you’re a luminary, people that have big base, and when I can assist or kick across more goal lines I spread the message, and that’s why I’m doing the, the reality show, whether it comes to fruition or not, it’s still down the road, but it’s not, but it’s not for everybody, this is not for everybody, because it’s not for everybody because one, you know, money’s not everything and it, it just isn’t, it’s the only thing anybody keeps track of but it’s not everything, but it’s the benchmark people use, and so creation of wealth and equity like I do, I, I measure, isn’t kept track by anybody else, and the reason it’s not kept track by anybody else, guys, it’s because nobody else has really created any, that’s, they don’t talk about it. But I want people that to come here that really are willing to make the commitment and the sacrifice.

2:27:37 Now I commit and sacrifice one year, I mentor you for free, for f***ing free, you know, so you pay for the seminar and you get the 12 months of beaten by me for free, and I think that’s a pretty big commitment, and so one-third of my time is pro bono, which is a roughly, it takes me one-third of my life to manage your guys’ businesses. And, but there’s a lot of people that shouldn’t come here, and every once in a while I can say with my hand on my heart that with one or two exceptions in 21 years everybody that came here should have come here. Maybe one or two people, I had one person walk out, a woman in the late ’90s, her husband is on the Hall of Fame, but she walked out because she said I’m not willing to do that, that’s fine, you know, but other than that we’ve never had anybody walk out.

2:28:31 I’ve thrown one out in the late 90s. And, but even if you only get closer to your goals in your dreams by you know an inch, a centimeter, a half a mile, I mean you’ve paid for the value of the seminar many, many times, and of course then we’ve got the guys that have made billions, hundreds of millions, tens of millions, millions, but I’ve got probably 10,000 people that their net worth went from a half a million to a million, you know. Right, I mean people talk about the price point which is about 10, 10 grand sterling pound, they can go to the website to find out more, and some people, but you know, now that I’ve been here, I mean, you know, it probably is a tenth too cheap, you know, when you look at the real value.

2:29:13 There a few of the guys said, said that, you know, thank you, because we know that the, the, the money you made from us is chicken s***. Right, and but the funny thing is people see that and they think, oh wow, it’s very expensive, but then when you pay for something then you listen more and you take the whole thing seriously, so it’s almost like that price point keeps the riff- raff out, and part of me even thought okay, as a big gift I might give it to this friend, but I know if I gave this to a friend then they wouldn’t come here and actually listen to you, so in a weird way it kind of, it self-selects people, doesn’t it, your price point? Correct.

2:29:43 And if you go to, for those you, and I’m not being braggadocious, that stay at the Ritz like I do or the big, you know, SE five, six, seven star hotels, staying at a hotel is about the same price as this f***ing seminar, and without me talking, flapping my mouth for 8, 10 hours a day. And Sally and I know that, but I’ve had the same price point since 1999, and I didn’t really realize till last year, one of the guys that went 99 went off, became very successful, he came back last year, and his name is Michael, he’s a Dutch movie star, he says, what the f***, how can the prices are the same as 99, why haven’t you changed him. Talk to me about the castle experience, cause like you said we’re, we’re dining, you know, fine dining, last night we had a ceremony, we were we Jus in kilts there, was a guy playing the bagpipes, the ha, the piper, he had a demonstration where he announced the haggis and talked about the haggis, and you know, everything is five star, Dan, it’s topnotch, we have a free reign around the castle, I mean, yeah, you don’t, I can walk anywhere in this castle and do anything I want, I can use Dan’s gym, we can walk into his office and it’s, it’s, it’s, it’s almost like you opened up your home to everyone and we’re staying in the finest places, like I said the staff is topnotch, the food is topnotch, everything runs on time, the, I noticed these little things, Dan, and everything is smooth.

2:31:08 How much of the castle experience is part of the QLA experience? A great deal, as I said, it’s the perfect metaphor for yesterday’s dreams are today’s realities, because in spring of ’83, and by the way, all of you read the Robb Report, I get nothing out of that, read the Robb Report, it’ll change your life, it’s a magazine for influential and high-performance people. I’m reading the Robb Report and it says castles for sale on islands and I made a goal in March, April of 1983, and I moved into this place August 31, 1984, 17 months.

2:31:41 I had no ability to pay for this f***ing thing, I had no idea that I was going to come to the UK. Okay, and then you’re, I believe very much in goals and affirmations, I mean, a lot of things happened, tens of thousands of permutations happened for me to put myself in a position. I made a f***ing pot of money, I took $60,000 and turned it into 100 million in a 100 days, which, you know, non-internet, I mean bricks and mortar, that’s a big f***ing deal. And would I have done that without the fact that I wanted the, go, but that’s why the ambiance here, I mean it’s special, and especially when I’m talking about goal setting and I’m talking about, you know, when I, when I, when I first drove across the, I wanted a drawbridge, we don’t have a drawbridge, but that was part of my goal, when we drove across the bridge and my young son at the time pulls on my arm and says, daddy, daddy, we’re home.

2:32:31 Of course I had no leverage with the seller, I mean the seller was in the f***ing car and he looks up in the rearview mirror and he just smiles, you know, he knew he had me, I was hooked. But this is, you know, a castle may not be your dream, whatever your dream is, I mean this was the dream that I made come to, came to fruition to QLA. I didn’t call it QLA then, and we came up with the, you know, the, the, the steps of the seven steps of super success when I went backwards, I re-engineered, and what I did to accomplish to get here, and I have, you know, I have this, this is it, I mean, many of you watching and many that have come to the seminar have never been treated like this, they’ve never dressed for dinner every night, black tie, you know, for the graduation ceremony, the ceremony, the pictures, the cameras, that we treat you like a celebrity.

2:33:30 And we want you to get comfortable with being treated like a celebrity and then we want you to demand it from yourself, because if you don’t make the paradigm shift, you know, it’s not possible, you can’t do this, I can’t do it for you. You know, a lot of people watch this, especially the London Realers, which you call them, you know, the first thing they’ll say, I love London Realers now though, I’m telling you I love you, I love you. He’s, he’s projecting the Texan.

2:33:59 Dan does impressions from everything to the Germans to the Japanese to the Texans to the good old boys, big [expletive] hitter, Dan, you big [expletive] hitter, and that was the name of our group for this week. But what I want, I wanted to address, I’m posting pictures this week, pictures of me in front of the castle, I’m in my suit and tie, I’m taking pictures in front of your cars, and you know a lot of London Realers are like, Brian, you know, it’s, it’s, it’s not about the money, and I remember having the same conversation with Dan in my studio six months ago and I’m like, Dan, it’s not about the f***ing money, and part of me thinks is that, is that, that is always a good excuse, and also part of me thinks that this whole thing really isn’t about the money, Dan, I think it’s about, it’s about the success and it’s about pushing yourself just to be better, and yeah, the money comes and the money is a way of, of rewarding yourself and a way, way of keeping track, but it seems like there’s more going on here than just getting the cash, it’s, it’s being all you can be.

2:34:53 Right, I believe, you know, whether you don’t believe in the higher power, Buddha, Allah, God, whatever you want to call it, I believe we were put on this planet, however we got here, either through evolution or by somebody went like this, because we were supposed to be all we can be, and we are undeveloped. Man’s greatest burden is unfulfilled potential. Okay, and if anybody on this, watching this thing, can tell me that he’s anywhere near his potential, I will jump off the f***ing tower.

2:35:28 I mean with his hand on his heart and really believe it. I mean because you’re not, I mean we have so much more within us and if we’re doing something we love, and I recommend, when Dan recommends or suggests it means, it really means, listen, [expletive], [expletive], get off your dead ass, take, you know, and, and, and change your, your, your, your attitude, if you’re not doing something you love and you don’t have passion, that’s why you’re tired, that’s why you need breaks on the weekend, that’s why you need holiday time, because you’re not doing what you love. And I love this and for the last 21 years this has been my passion and the, most people are living quiet lives of desperation.

2:36:09 I hate to tell you, or as the Brits say, I don’t like to tell you, but that’s the truth, and if you think any different you’re fooling yourself, and I’m sure that this is going to elicit some ugly remarks from those four or five people that love to pound me on the comments on YouTube, but it’s the f***ing truth, you know. I’m happy, and in the seminars I’m not making any money but I’m still happy, so you’re right, it’s not about the money, it’s about, for me personally as an individual, almost 70, it’s about the message. Yours is about the journey.

2:36:45 Okay, mine’s about the message, the message to get out to as many people as I can because I know you can be more than you are, not just for you but for your family, your kids, and I tell people to be selfish. One of the bits of advice that I’ve given Brian, be selfish, not selfish in a bad way, okay, high self-esteemed people are selfish because they know that if they, unless they love themselves and take care of themselves they can’t love anybody else, they can’t have a proper relationship, and in my judgment they can’t really have a proper life. You know, I was thinking about different people I know in my life, MMA fighters, we had an actor in the group, I mean other people, it’s that could get a lot of benefit from coming here, not just the ones that want to go do deals but just for people that take a long hard look at themselves and be like, what are you doing, why are you not doing it, are you really scared of something, etc., etc., etc.

2:37:35 So that’s part of my thought process, was thinking a lot of, you know, non-wannabe Gordon Gekko types would still get a lot of benefit from this, and, and I’m an alpha male, okay, but most of you, 95% of the high-performance people on the planet are not alpha males, they’re, you know, more calm, serene, you know, normal, as you would say. 5% of us are the alpha male Gordon Gekko types, Steve Ballmer types, and the, we, we had, we played a video the first or second night where we talked, shows Steve Ballmer, the former CEO of Microsoft, making a speech to the Oxford Debate Club. Now if you look at that and you look at me you see a lot of similarity, he’s extremely enthusiastic guy, he jumps up and down, I’ve never heard him make a speech without using bad words, at the Oxford Debate Club he didn’t use one bad word.

2:38:38 Okay, but I think it’s because it was at Oxford Debate Club and it was on BBC and everything else, but there’s only a few of us, a few guys like that, most of the guys are, are, I consider him kind of middle of the road, he’s an alpha male but he’s middle of the road, he doesn’t scream and yell and jump up and down, and then there’s guys that are, you know, the diplomats at the way other end of the success continuum, that Henry Kissinger. Correct. The Henry Kissingers.

2:39:02 But you don’t have to be alpha male, you don’t even have to be as aggressive as Brian Rose, you can be a polished diplomat like Henry Kissinger and still be an extremely high-performance person and get things done. My benchmark, or one of the measures that I use, are you high performance, one, do you do what you say you’re going to do, okay, are you genuine with yourself, are you honest with yourself, and not everybody can do that because being absolutely honest with yourself can hurt, you know, emotionally, and I’m brutally honest, not just with Brian and the other people that were here this week but myself, you know, when I don’t do something right, I, nobody beats me like I beat myself, you know, I, and some people just like think I like to beat, but that’s not true.

2:39:53 You know, one of the reasons I got a bit emotional at the end watching you on that sixth day is just because I figured, you know, just all of your passion and energy, in, know, also in a weird way it’s, it’s, it’s fleeting, as in only so many people will ever get to experience this. You know, you’re going to keep doing this for a few years, many, many, many years, I guess. What, what, what is your plan, are you going to keep doing this every two or three months, are you going to get, what, what are the, D, the plan is that I’m going to do this four or five times next year, the first one is in January, and the, depending on how the reality show goes, which will be very time-consuming, will depend on, and if the reality show is based around the seminar, will dictate whether I only do three or I do five next year.

2:40:45 The, but I still travel a lot with my wife, I’m going to the North Pole, cause I’ve been to the South Pole, going to the North Pole next year, early year, but I, I get involved, I still have my portfolio of companies that I, I, I manage and I continue to do that, and but I do very little one-on-one consulting outside the oaces of the QLA seminar, and just so you hear me, because I do not do de S, I do not do business in any shape, manner or form with anybody I have not personally trained at this seminar. I didn’t realize that until you said it this week. Yeah, I mean, and I get all kinds of requests and I tell these people on link f***ing, face f***ing and twit f***ing, I, you know, I should just pay, take out a f***ing big ad, you know, in the Wall Street Journal or the Financial Times: I do not do deals, don’t send me s***, I’m not interested, I don’t care if it saves the world, I don’t care if it’s a box that turns s*** into gold, I’m not interested because it’s too hard for me to get people over the hurdles, and this way I’ve had a week to study you, I’ve had a week to see if there’s chemistry that we can go forward.

2:41:58 So, and it is a source of deals for me, it is out of the seminar, and I pick deals from time to time, in fact a couple deals from this last seminar, I picked or they asked me and I said yes, I said it’s early days, let’s see, let’s see how you get through the first few weeks, you know. Some interes, yeah, somebody asked me to do X and he doesn’t do his first two weekly reports, it’s an easy filter for me, and I said, well you know, I’ll pass. You know, Dan, I’m going to say what I said on a very first interview six months ago, after people watching this entire process that I’ve been here this week, they’re either going to love you more or hate you more, I’m not quite sure which.

2:42:37 And how it’s going to be received. I know you like that. You know, when I met you seven, eight months ago I was telling some of the guys here the story, you know, I didn’t even want you on my show, I was ducking your emails, and you know, but of course when Dan Peña gets his mind on something and it’s, it’s laser beam focus, to quote him, and you know, he basically made it happen and I had him on the show. I had mixed feelings about Dan and I think part of that came down to me, in a way, I could be wrong, but hiding, hiding from my own potential.

2:43:06 Yes. And he’s got a big potential, you know, I’m not blowing smoke, I don’t have to blow smoke, but he’s a smart young guy. Now you don’t probably think he’s young, to me you’re a kid, you know, I got these shoes I’m wearing, these wing tips are older than you, you know, and he’s a smart kid, he’s accomplished a lot, he’s got a great f***ing platform, a great f***ing platform, and he can do a lot more with it. Right, and I wasn’t doing enough with it and when you’re running your own business it’s easy to coast because you’re not getting hammered from the top, since you’re in charge, someone’s not kicking you, and I think it’s easy for me to create lots of subconscious dialogues and narratives in my head, oh Dan, it’s all about the bucks, Dan’s not happy, blah blah blah blah blah.

2:43:50 And so am I happy? Yeah, I, you’re Dan, is what you are, so I, I do think you are happy, I don’t know what that means, I think you are in the moment and you are, love, you love what you do, pretty much 24/7, that’s what I think you do. And I do it 24/7. Yeah, I noticed that and that, and that shows around here as well, when Dan takes a break from the QLA class we go have coffee next door and he, and we’re all listening to him tell stories when he’s having coffee and then he gets back to the seminar and does it again, and now more recently Bulletproof Coffee.

2:44:21 Dave, you don’t owe me anything, but I mean, but I’m going to up it up when I get back to Asia, I’m going to up it to 20 cups of Bulletproof Coffee a day to see if I can start jumping around. Yeah, there’s been a lot of Bulletproof consumed this week, both of us every day, your staff’s been making for me, it’s been fantastic. Dan, you know, in conclusion, this has probably been the most powerful week for me in the past five years of my life. It was, it, it was big.

2:44:49 I just want to make sure I capture this stuff, I take it back to London and I start making some big changes that I want to make. I can’t wait for these weekly reports, I know you’re going to stay on me like flies on s***. Flies on s***, that’s correct. And I’m looking forward to that process, and it’s still every time I walk outside it’s just so stunning and beautiful up here and it’s going to be hard to leave. Well, well, we’ll miss you and we’ll look forward to you coming back soon.

2:45:16 All right, Dan Peña, thank you so much, sir. I appreciate it. Thank you very much, I enjoyed it very much. All right, all the, thank you, London Realers, take care.