“Function follows form, but modern footwear is creating deformity.”
In short: Tony Riddle is a British natural lifestylist, barefoot running pioneer and endurance athlete. He joined Brian Rose in October 2019, days after running the length of the United Kingdom barefoot, 874 miles from Land’s End to John o’Groats in 30 days, to explain why he lives and teaches what he calls a rewilded way of life.
Tony starts with the story of being born with his feet curled up and spending his first weeks in plaster casts, then shows how running barefoot, the Pose Method of running, nasal breathing and natural movement fit together. He argues that narrow-toed shoes and cushioned soles blunt the signals the feet should send to the brain.
The conversation then covers what went wrong and right on the run: a thorn in his heel on day four, an ankle strain on day 26, his pain cave and the grizzly bear who lives at the back of it. Tony also explains the zoo environment idea, his family’s unschooling, plant medicine, addiction, and what he plans to write in his first book.
Key takeaways
- Footwear shapes feet. Tony says feet are naturally widest at the toes, while many shoes are narrower there, and recommends foot-shaped shoes for everyday wear.
- Run tall and light. Drawing on the Pose Method, he argues for running with the head, chest and pelvis aligned and the foot landing under the body, rather than heel striking.
- Rewild your habits. Tony recommends choosing one area each month, such as sleep, sitting, food, water or breathing, and moving it closer to what nature intended.
- Adversity is part of the process. A thorn on day four and an ankle injury on day 26 tested his philosophy, and he says he used breathwork, meditation and his daughter’s encouragement to carry on.
- The zoo human. He says modern life leaves people in a linear, sedentary, sensory-poor environment, and believes reconnecting to nature will help people thrive.
- Raise the next generation gently. Tony and his family unschool, and he reminds listeners that children record the behaviour of adults in their first seven years.
Barefoot running and the Pose Method
Tony explained how he became one of only six people in the world qualified as a Pose movement specialist, after meeting the method’s founder, Dr Nicholas Romanov. He said the key is a shape where the head, chest and pelvis are aligned, which lets a runner fall forward and pull the foot up from under the body instead of reaching ahead and landing on the heel.
He added that nasal breathing slowed his early training but extended his aerobic threshold over time, and he compared his approach to Arthur Lydiard’s aerobic-based coaching. Brian said he had never had a running coach, despite working with specialists for his Ironman 70.3 swimming and cycling.
Feet, shoes and sensing the ground
Tony described the foot as a structure of 33 joints, 26 bones and around 200,000 sensory receptors. He suggested drawing around your foot and around your shoe and comparing the shapes. He argued that cushioned soles reduce the feedback that tells the body how to land, and that moving between shoes and barefoot should happen gradually, starting on grass.
Rich Roll, who looked at Tony’s feet after a run, noticed they were soft rather than calloused. Tony said that was the point: exposure makes feet more sensitive and responsive, not harder.
The 874-mile run
Tony’s run had several aims: to show human potential, to raise awareness of sustainability and to raise funds for six charities. He broke the route into 10-mile segments, supported by a friend, with his wife Katerina and their daughters travelling alongside. He described the moment on day four when he posted to Instagram that he had become the process, and then picked up a thorn in his heel.
He took two days out around day eight after the thorn, and again on day 27 after a strained ankle, then made up the miles with a 47-mile day and a final 57-mile push to John o’Groats. He called it a pilgrimage and a rite of passage, with emotions surfacing on the road, and said the Sunday Times coverage focused on his rejection of running shoes rather than the sustainability message.
Rewilding, family and plant medicine
Tony described his home, which has little furniture, and a family life that includes unschooling and forest school. He explained the zoo human idea, citing Rat Park and Maslow, and shared what he learned from plant medicine, including a 2013 business failure that left him feeling like a fraud and led him to ceremonies, and later work with iboga for addiction.
He ended with a monthly challenge approach to rewilding sleep, movement, food, water, air, community and breath, plus his plans for a book, a wellbeing co-working space and family-friendly immersions in the countryside.
Who is Tony Riddle?
Tony Riddle is a British natural lifestyle coach and endurance athlete, born in Reading and living in London with his wife Katerina and their children. He is a Pose movement specialist, an ambassador for barefoot footwear and the founder of a natural lifestyle coaching programme. In 2019 he ran the full length of the UK barefoot, from Land’s End to John o’Groats, raising awareness and money for environmental causes.
Frequently asked questions
He ran 874 miles from Land's End to John o'Groats in 30 days, including 57 miles on the final day.
He wanted to explore human potential, raise awareness of sustainability and raise funds for six charities.
The Pose Method is a running technique developed by Dr Nicholas Romanov in which the head, chest and pelvis are aligned and the foot lands under the body.
It is his term for modern life: sedentary, indoor and linear, with little contact with nature, which he says leaves people disconnected from their biology.
You can watch the full Tony Riddle interview with Brian Rose free on this page.

