Close this search box.
Watch > Episode > Tom Bilyeu - Impact Theory

Tom Bilyeu - Impact Theory


Tom Bilyeu is an entrepreneur, author, and motivational speaker renowned for his role in co-founding Quest Nutrition and later establishing Impact Theory. Bilyeu’s journey from a struggling entrepreneur to a leading figure in the personal development space reflects his commitment to empowering individuals to reach their full potential. In this in-studio London Real interview, Tom joins host Brian Rose to discuss the mind-set of limiting beliefs, the decision process behind launching Impact Theory and why Walt Disney Company inspires him in building his brand.

Born on March 30, 1976, Tom Bilyeu’s entrepreneurial journey took a significant turn when he, along with co-founders Ron Penna and Mike Osborn, launched Quest Nutrition in 2010. The company focused on creating nutritious and low-carb protein bars, aiming to provide a healthy alternative to existing snack options. Despite facing initial challenges, Quest Nutrition rapidly gained traction, and its products became widely popular. Bilyeu played a pivotal role in the company’s success, contributing not only to its strategic direction but also fostering a culture of innovation and excellence.

Under Tom Bilyeu’s leadership, Quest Nutrition grew into a billion-dollar company, showcasing the power of determination, strategic vision, and a commitment to delivering value to consumers. The success of Quest Nutrition not only transformed Bilyeu’s professional trajectory but also laid the foundation for his future endeavours in the personal development and mindset space.

In 2016, Tom Bilyeu co-founded Impact Theory, a media company with a mission to impact culture at scale by empowering individuals to become their best selves. Impact Theory serves as a platform for Bilyeu to interview thought leaders, entrepreneurs, and experts in various fields, sharing their insights on personal development, success, and mindset. The platform includes a popular YouTube channel, a podcast, and Impact Theory University, offering valuable content to a global audience seeking inspiration and practical guidance.

One of Tom Bilyeu’s core beliefs centres around the transformative power of mindset. He emphasises the significance of cultivating a growth-oriented mindset, resilience, and an unwavering belief in one’s ability to learn and adapt. Bilyeu’s own experiences, from overcoming challenges in his entrepreneurial journey to building successful ventures, underscore the impact of a mindset focused on continuous improvement and learning.

Through Impact Theory, Tom Bilyeu delves into the intricacies of the human mind, exploring how thoughts and beliefs shape individuals’ experiences and outcomes. Bilyeu believes in the malleability of the mind and the capacity for individuals to rewrite their own narratives. He encourages his audience to question limiting beliefs, adopt empowering perspectives, and embrace the idea that personal transformation is within reach for anyone willing to put in the work.

In addition to his work with Quest Nutrition and Impact Theory, Tom Bilyeu is an author, contributing to the personal development space with insightful books. His publications, such as “The Impact Theory Belief System,” provide practical tools and frameworks for individuals to develop a mindset conducive to success and personal growth. Bilyeu’s writings echo his commitment to providing actionable strategies that empower individuals to take control of their lives.

Tom Bilyeu’s journey from entrepreneur to influential figure in personal development exemplifies the transformative power of mindset and resilience. Through Quest Nutrition and Impact Theory, Bilyeu has not only achieved remarkable success in business but has also created platforms that inspire and guide individuals on their paths to personal growth. His emphasis on mindset, continuous learning, and rewriting one’s narrative resonates with a global audience seeking empowerment and transformation.

Tom’s legacy extends beyond business; it is rooted in the belief that individuals have the power to shape their destinies through intentional mindset shifts and a commitment to becoming the best versions of themselves.


00:00 | Trailer
02:18 Brian’s thoughts on the episode
05:08 Brian’s introduction
05:56 London was the beginning of Tom’s transition
10:37 The mind-set of limiting beliefs
16:27 Inside Quest and the 25 most fundamental truths of the human condition
21:18 The decision process leading to a focus on building Impact Theory, a media company
29:08 Walt Disney Company inspires Tom in building his brand
34:32 The importance of merchandising
42:41 Developing a broadcast interview style
49:32 “Suffering is meant to be avoided”, training the brain to think the opposite
59:31 “It’s all your fault” what Tom means by that
1:03:43 How Tom deals with his need to get his message out to people
1:07:31 What Tom hates about himself
1:09:06 Execution is the only thing that matters
1:17:39 Tom’s relationship with money
1:23:42 Tom’s hyper sense of self-awareness
1:26:43 Effect of the 25 steps to living a life of impact on Team Quest’s success
1:35:13 Tom’s own journey
1:39:55 What constitutes a fulfilling commercial goal
1:45:56 Simon Sinek and the Millennials question which went viral
1:51:42 Jay Z, Barack Obama and others Tom would love to interview
1:55:37 Success secrets
1:56:22 Phone call to the 20 year old Tom Bilyeu
1:57:17 Best advice ever received
1:59:19 Advice to the 20 year old watching
2:02:59 Brian’s summing up.


"Of the People, By the People, For the People"


Exclusive Access To The Hottest Early Stage Deals In Crypto, Artificial Intelligence & Metaverse


Learn How To Profit From Crypto & DeFi With My 4-Week Blockchain Bootcamp


Learn How To Attract Wealth & Opportunities In Six Simple Steps