Simon Sinek – Start With Why – London Real

Simon Sinek – Start With Why

Simon Sinek teaches leaders and organisations how to inspire people and is best known for popularising the concept of Why.

His talk on the subject became the second most watched talk of all time on and his first book Start With Why: How Great Leaders Inspire Everyone to Take Action is a global best seller.

Enjoy the episode and let me know your why in the comments below!

09:24 No roots.
10:13 Early career change, the common element he enjoyed, and what he doesn’t talk about.
12:56 First Ted Talk.
14:56 Simon’s journey of getting to his why.
21:31 Vision of a profoundly different world.
23:40 Value of concept of why to companies. Comparison of Costco and General Electric.
27:47 Decline of innovation in the world.
32:19 What were the opportunities from the 2009 first Ted Talk?
34:59 Has anything changed in the original golden circle concept of why, what and how. Is there a who?
37:03 A movement, not a business.
37:34 Law of diffusion of innovation – how has this statement morphed?
43:19 Understanding the power of knowing your why.
45:11 Working on diffusion without understanding concept of why, can lead to problems.
47:08 ‘Leaders Eat Last’, why that book and at that time?
51:56 Afghanistan and Simon’s moment of epiphany.
1:06:25 ‘Leaders Eat Last’ book born out of questioning where trust and cooperation come from.
1:08:34 The circle of safety. What does that mean?
1:10:29 Simons high regard for Navy SEAL teams and the role of trust within them.
1:17:22 What has been the response to the more mature and in depth second book?
1:18:28 Has Simon ever made mistakes in choosing the right company or person to work with?
1:19:29 Next steps in Simon’s journey.
1:22:03 Technology, a time bomb impact of modern life on millennials.
1:31:54 Is there a solution?
1:34:22 Leadership is now even more important.
1:36:26 Strategies families are using.
1:40:05 What is the most effective requirement for a speaker?
1:46:06 Simon’s biggest challenge.
1:48:50 Success secrets.
1:49:40 The Donald Trump phenomena.
1:52:53 Are our politicians a reflection of ourselves?
1:54:36 Phone call to the 20 year old Simon Sinek.
1:55:35 Best advice ever received.
1:56:43 Advice to those with lack of self-esteem.

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47 Comments on "Simon Sinek – Start With Why"

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So great that I got caught up by this video. The world you are describing simon is the world I want to dwell in to. Sooo baddlyy..

serkan erdem

How would you say all this relates to Dan Pena’s views…?

Maria Angelova

The world you describe is the world I wanna live in too!!!

雋堯 賀


Jessica Mikrut

Thank You ~ for bringing Simon to us ~ he is a Gift to Mankind. I Love Simon.


without any doubt, one of the best i have watched and listened so far. thank you for sharing.

Tykz Phoenix

Bravo! I’ve learned a lot. It’s not the quantity of information but the quality of ideas and the invaluable delivery of this (so called) black belt speaker walking us through his experiences and discovering the lessons that he has learnt. Great job Brian 👍

Julie Zhu

Great Great show! love it


Simon is great . I have been following him from a long time .

Lee Finnerty

And he hasn’t spotted you yet? You must be pretty good

Gautam Shah

One of the best interviews in recent times, really an eye opener. Great going Simon Sinek.

Teerapakorn Thaveetermsakul

Great interview.

Ang Pao

Hey, I can’t watch the video, It doesn’t show 🙁

Jason Ortepi

1:35…talks about strategies around kids and WiFi….I just bought the most amazing device for this and I highly recommend it. has totally changed our kids focus.

DeShawn Wert

I have seen many of the Simon Sinek videos and read his books but I think this is one of my favorite because it is an interview that gets to his personal story and shares his true generosity and true heart for all of us. Thanks for being an idealist, Simon! Thanks for this interview!

Abdul Husani

I was starting to get teary at 1:16:00


Combining Simon’s “Start with why” and Neil Strauss’ “Why should they care? Assume no one cares” has been instrumental in redefining how I approach everything? Which is hilarious because as an Autistic person I don’t care about WHY at all, its all about WHAT…but to be effective you must communicate in the language of the majority .

Abdellah Bourhane, E-MBA

Inspire on!
“Start With Why” it’s a must read… life changing

Isidora Errazuriz

His passion is mesmerizing!

Romyl Saladar

… thats true, when I get the Environment right (Safety + belonging: the container), trust and cooperation just happen.

Dr. Edward Tay

This really goes deep, many stories and anecdotes