Full transcript: Rushion McDonald on London Real
3:48 This is London Real. I am Brian Rose, my guest today is Rushion McDonald, the entrepreneur, a brand ambassador and media executive. You were the brand architect of the Steve Harvey Media Empire, Yes, Sir and a two-time Emmy Award-winning producer. Working with names like Monique, Kevin Hart and Jamie Foxx, you also mentor and man. Steven Naismith, America’s most famous sportscaster, who recently signed an 8 million dollar annual. Kyle will confirm them and will confirm, OK, that’s what I hear, making him the highest-paid talent on the network.
4:17 We’ll talk more about that later. Your new book, Why? Except average when you could do better, hits the shelves next year. RaSHON Welcome to London, Real in New York City, Thank you. Well, my favorite city, by the way, I came here as a stand-up comic, pursuing my dreams.
4:30 And so whenever I come back is always a breath of fresh air. Because I know that dreams can be achieved through hard work and consistent and relationships. Yeah, what does this city mean to you? I know you lived in L.A. you know, you got places in Atlanta, in Houston, but like, What? When you think of New York, what do you think of doesn’t make you feel well, you know?
4:49 I lived in New York before Disney was on 42nd Street, when it was head to the Strip clubs and the drug deals. And all that was going down it. When you walk down the street, you know if you get out of life walking down 42nd. And so when I remember one time I came out of the subway and I just, it just felt like it was such a powerful environment. But more importantly is, I realized little as a as a youth, how important New York City is into our books, into our history.
5:17 And so when you come up here and you see the Statue of Liberty, you see Empire State Building, you see Broadway, you see, for the second, it really was like walking through a history, and it really affected me because I didn’t realize I knew so much about New York until I arrived and then tried to be able to conquer this environment. That’s what it is. You have to win over New York. Oh yeah, New York calling for things, and you will followed you. And so it never fell on me and I’m proud to say that because I realized the environment was tied to hustle.
5:48 It’s tied to mass amount of people moving in One Direction. I love, I always tell people that one thing I love about New York is day. If I walked out of my apartment naked, just new clothes, by the time I get to the street, I have a hot dog and be fully dressed by the time I get to the block. Because that’s what New York is. I furnished.
6:06 I furnished my apartment off of the streets of New York because I lived it on that. 86 and first just went up a couple of bucks, 90 high-end area where they were putting on, so Fuzz and all that packed it onto my place. And I have one of the best decorated apartments in New York City, off the streets of New York City. That’s crazy, you know, it’s a town. I think where there’s so much opportunity, right?
6:31 There’s also a lot of pressure. And it doesn’t give you a big, warm hug. You know, it doesn’t give you a puppy, dogs and rainbows, it says you either make it. Or we’re gonna go on to the next person. That’s what it means to me.
6:42 Well, isn’t life like that? Yeah, you know, I think that a methide here it was magnified it because so many people and I know when I was living here. It was like when during the day it was 12 million people at night, it was seven million people. So imagine you’re just a crowd of people suddenly came into your house. You’ll be confused and trying to figure out, Why are these people here and what they’re gonna do?
7:04 What can I do, how can I benefit from them all being here? That’s what New York City is, just a crush of people coming in there, doing their business and get a exit immediately. And that type of atmosphere can be very frustrating for people can be very intimidating for people. I loved it, I loved it, I enjoyed it hopping in a cab, I enjoy walking the streets I. I walked down from 125th Street, which is Harlem.
7:29 I walked all the way down one day, couple, I walked over down to 20 street because I enjoyed the atmosphere. The every block, every neighborhood is different and it’s really New York City is a great city. Yeah, it’s great to be back here coming from a ball from Houston, Texas. Yeah, I know a guy from Texas, so, you know, I wanted to kick off and just ask you, you know, how can you tell when you’ve met a talent? You know someone who’s got that thing, that X-factor or something in them where you’re like, Man, I really think this person can be a star because you work with some big names.
8:04 And I’m wondering if it’s a one thing that you see, does it come over time? I remember Dana White’s and when he had dinner with Conor McGregor he said, This kid’s got something. Not gonna make him a star. And I always thought, But isn’t that about fighting? And it wasn’t just about fighting, so, you know, you know, you’ve seen this?
8:22 Yes, is there something it is it, first of all, the little backstory on me, you know? It was a very talented stand common, and then I met Steve Harvey, he was my opening act. Comedian Steve already Megastar Steve Harvey was your. It was not opening. That was a stand-up, Okay? and then def.
8:39 Comedy Jam came out and I was had my own comedy club in Houston, Texas, and I went out and definitely def. Comedy Jam Tour came through Houston. They asked me without performing, and I haven’t seen Stephen about six years actually on stage and went on stage, and as they say, I murdered the stage, I slayed it. I left that stage, he was on fire and he was following me. Okay, and so I set back and a prior to it to the to the show.
9:10 He’d asked me about his set, he’d asked me, and I hadn’t seen him in a long time. So there’s a level of respect that he had for me going through, he says. I’m thinking about doing this, you should. I’ve been down to Houston a long time. Would you think this would work?
9:21 This is work. And so when he introduced him before he even got to the stage, he got standing ovations, which was like, Okay, he hadn’t told a joke kid, so the audience do something special about him. If I didn’t know anything special about him. Of course, he went on stage and he did material that I would ever have consider doing myself. And I realized that this guy, this funnier, that I would ever be wow.
9:46 And so six months later, he asked me when he got an opportunity to have a show on ABC what I what I wanted to do. And I told him I wanted to be a writer because I’d already seen greatness. Our Sorkin Stand-up comic that I could not achieve his level of comedic ability. No insult to me, but what I’ve learned in my life is to understand, Were you your pecking order? And so when I run into talents like a Jamie Foxx, when I met Jamie Foxx on his TV show, I told him he was.
10:18 He was the next Sammy Davis Jr. type guy because he could, he could do those things, he could sing, he could dance. He was far funnier than Sammy Davis Jr. But I knew here the ability gets what you want. An Oscar same thing when I met Monique. Her natural ability and all these people have a desire to be great.
10:36 See, a lot of people want to be great, but these people have a desire to be and you can feel it when you meet. Will you talk to him? Their conversation is different. What do they talk about, the future they talk about the future they talk about, and also they talk about, and they’re. They’re very, very informal about telling you what you should be doing.
10:59 Okay, because they’re trying to choose the people that come along with them, because the fact that it’s a very competitive market out there. As you know yourself, you have friends, you go to high school with need to go where your friends, you go to college with. They go away. But eventually, when you own that path success, either you hire the people to protect you or the friends who are which you understand you. And they can maintain that speed, that speed, and you can’t ever have people around you that doubt your dreams.
11:26 And so people who are special have those people around them, and they also have a You know, they’re already putting in a place that’s the funny part of it. They know what they’re gonna go to, they’re building their team, they’re just learning with their vision. I’m tasting Kevin Hart. I should see him run around and I didn’t know him. It was this guy running around here, like two or three people falling around, videotaping himself on stage all the time.
11:49 And I said, Who is that guy? It’s Kevin Hart, he do his routine hop off stage, go to the next club, do is routine. So he had a vision way back then, so I’m not shocked that he has more social media followers in the history of Stand-up Comedians. Nobody matches him because he was already putting those wheels in motion. She’s building the future was building them.
12:08 Those assets of himself, he’s gonna be worth absolutely, you know, and Stevie J. Smith the same way hard work her. I would tell people with people said, Well, you know, you did just receive her, Steve over a special town. He works equally as hard as I work, those are the people I gravitate to, people who either try to outwork me. I’ll match my work ethic. Those people, there are No.
12:31 If you want longevity, there are famous people out there for the longevity. All these people in the entertainment industry who are corporate wizards, they are workaholics, but in a good way. Because they’re workaholics about their brains, and people tend to knock them because they use the word well, they’re selfish. You know, think about themselves. Well, I think that’s how I work.
12:54 You have to believe in yourself in order to build a model for success. Now what’s wrong with that? And so that’s what I build my. My philosophy on is that people have to start thinking more about themselves and they come back and rescue other people. You can’t rescue people when you the one when you drown into, and that’s the philosophy, perhaps, and we ought to change that.
13:19 Yeah, I’ve one of my mentors says, Get selfish, that’s what he says, get selfish. And a lot of people don’t like that because, you know, we’re taught to help build the people. But, he said, Unless you make the best of you, yes, you’re gonna be a drain totally, and I’ma tell you something. That’s because people don’t understand the word selfish because it’s been, it’s been. It’s been described to them in the wrong tag it been described in.
13:42 But we’re talking about. If you want to be successful in life, you have to set aside time for that opportunity to be successful. Yeah, I have a beautiful daughter. I’ve not been there for all the time, but that doesn’t deny my love for her or her love for me. Because we talk all the time.
13:58 And so it’s how you have to reshape the relationship, so everybody understands what you’re trying to do. And if you’re doing something that is, is cannot be explained. It’s like your life. If someone asks you what you do on a daily base, you go, You know, I really can’t tell you, and you know something, I’m not gonna tell you, because I’ll be tired telling you well. If you a bank teller and nothing wrong with being a bacterial or an IT person or person who sells, they can tell you exactly what they do and people understand that, so they don’t.
14:28 Did someone when people like us come into play people who are or visionaries, people who are entrepreneurs, people who are entertainers? You have to be selfish because the clock that we work on there isn’t a normal clock. We may have to do some. At 200 a.m. We may have to work 20 hours in a date which I’ve done.
14:45 And so the eight hour clock does not work for us. And it’s natural for people to reject you for what you’re doing. Cuz It’s not normal that it might make them feel weird, and so you get called selfish, workaholic, egocentric. Yes, all these other things, but that’s what determines greatness. It determines greatness because of the time.
15:03 And I would tell you this is that I also preach a balanced life. You know, something I didn’t have, you know, I would tell anybody openly that 16 years of men’s did. Steve Harvey was fantastic, but I didn’t have a balanced life, I didn’t understand how I can get off that. That wheel, then the rap wheel, I was not bound. You were working all the time.
15:23 Look at all the time because I because I was learning on the job as well, and also I was fighting. You know, this is a brain I was building by myself. I have my best friend and it’s Steve’s best friends. Well, attorney Ricky Anderson. But there was no major agency supporting his transition.
15:40 From a very popular African-American comedian to the To the guy he is now, which is world-renowned. And it crosses all genders as well as a ratio and lifestyle boundaries. You know, there was nobody there, but me, and so I had to trust my instincts. I had to trust and believe that I could do these things. So when you’re when you’re tied like that, when can you stop?
16:03 Well, you can’t you? Because if you do, you might miss some information for the next opportunity, so you wouldn’t do it again, but you’re glad you did it then. Absolutely, I’m gonna tell you, Sir, I would say I wouldn’t do it again because, you know, lessons are what they are, you learn from them. And so I haven’t. I don’t have a bad life because I had that experience, I have a great life because I had the experience.
16:27 But you learn from your experiences, and that’s what a lot of people don’t do. They complain about it, but they don’t want to learn from it, and that’s a stubbornness that they have to stop. Admitting to yourself that Steve Harvey was a better comedian, you’ve got to check your ego to do that. A lot of people would live the rest of their lives trying to beat him on stage. But you and you’ve had a lot of interesting transitions in your careers.
16:48 I have from, you know, I.B.M. to stand up to that to what you’re doing now. Even so, yes, now you’re writing your own book and doing your own thing. That, in my opinion, when I look at you, I see a man who can separate his ego from the equation. And make a logical decision about what’s the best way forward and the most effective way forward, right? Well, I realize that.
17:06 And how did you find that? how did you get that way? Well, you know, let’s put it this way. I come from the inner city. And so I will tell you the biggest Dreamers are the people who don’t have an opportunity to pursue a dream. Because all you can do is just the good TV.
17:22 While in the African-American community, entertainment and athleticism is so big because it’s relatable. You know, it’s something you can. You can go see it, you can go teach off a game, you can see a singer, you can play the music, I can do that. But what’s not attainable in their mind is I.B.M. because you don’t see African-American role models in those places in the inner city. Right?
17:43 You don’t see it, so how can you dream something that you can’t believe? Well, it’s my dreams are on TV, so I watch TV and I watch TV now. And it showed me there was a world that wasn’t. I didn’t see their world when I walked out my door, so Curiosity really was always was, was locked to me very early on. And then I had teachers who saw that same blinding talent that I resisted because of tide to hard work to, to do anything in life.
18:12 As you know, Brian, it’s hard work involved. And so if you are not willing to do that, then you’re just dreaming about an opportunity that you will never look amish or achieve. And because of the fact that I was exposed to television, they accepted there was more than what I saw when I walked out my front door. It put a burning desire that what’s next, what can I chew, who could that be? And that’s why I’m able to, as some people have called me, a Renaissance man.
18:38 Because I’m able to adapt and accept responsibility of who I am and what I’m capable of doing at that moment. And move on. What are those TV shows you’re watching? They put the dream in, how do you know I’m tasting them, you know, of course. Ed Sullivan show Red Skelton Show as I got older, you know, the flip Wilson show.
18:57 When I started seeing black people on TV go on Sanford and Son. You know, these shows start letting me know there weren’t enough on TV, but there was enough for me to be able to say, Okay, they look kind of like me, and where are they doing? is that? And so you get curious and you start doing your research and you start. You start cutting out pictures of cars you start driving in different neighborhoods when you could are catching a bus and the different neighborhood driving by houses go. Why don’t these houses look like the houses where I live, how do they get to these houses?
19:30 And that curiosity? What has drove my personality all my life, I’m not, I’m Jason. If you got if you got a nice car, I’ma figure out why I can’t be in that same night. CAR who you born with that? I think that I think that for my mom, my mom, she had a high school education.
19:49 My father. I had like a third grade education truck driver, so it wasn’t like that. My atmosphere pushed me in a direction to be that way, but what they allowed me to do was just be Rochon McDonald. You know, trust who you are. And my mom really allowed me to be who I am because she felt that I could do anything that I wanted to do.
20:08 As long as I worked hard to do it and I’ve never failed, I felt myself, Did she see you become successful? absolutely, how’d you feel about that? Well, I was able to, you know, one of these were Cuz. We grew up in an inner city and one of my goals in life would see my mom. She’s gonna live a life in central air and heat, and I said, Oh, she’s house and in the community, and she wouldn’t let me tear it down. But I bought builds in shotgun Oh my God, I, it’s a shotgun, other people that don’t know the absolute lesson.
20:38 When you open the front door or the back door, you shoot a gun through the through the house. It doesn’t hit anything, it just goes right through. That’s what he call the shotguns how all? Yes, absolutely, and she would not let me tear that house down. So I bought, I built the porch, and I built two.
20:55 It was a public four times more expensive than the Porsche that she was a hold of, though – so I got she got to live that life. And you say to people, get out of the inner city, right, that’s one of your messages you get out. I said, Get out of any environment that’s negative to your potential dreams, you know, and I tell people that because I’ma tell you something. A parent could be negative, your kids can be negative, you know how your wife or girlfriend your partner could be negative, your minister could be negative because you have to realize that a lot of people can’t understand your vision means they’re not gonna give you an advice, they’re gonna hold you back, they’re gonna sit. Want some doubt in your mind?
21:33 And that’s important for you to understand. That is that so many people right now being held back by people who say they love them and they don’t even know that they don’t. They’re afraid to admit that because what they wouldn’t do just they were because, guess what, it’s war, but azem. If you want to achieve success, everybody around you have to accept the responsibility of the success that you are trying to achieve. If they don’t believe in it, you never went with that person.
22:02 So you have to surround yourself with people who think, like, You walk like you talk like you eat like you. Now, if they happen to be a different color, cool with it, go for it if they’re the same color cool, would it go for it? But you gotta have people who believe in your thought process, your dreams, your work ethic, otherwise you will not win. Now a lot of people are saying, Rashon, but if my mom loves me, how come she doesn’t support me? because she doesn’t understand you, right? She doesn’t understand you, and she’s got her own life and her own values in her own limitations.
22:31 Absolutely, they’re being projected on you, you said it right, their limitations, and that’s the key right there. Because people allow other people’s limitations and vision to be introduced into their dreams or alter the course. I kid you not. I would still be at I.B.M. nothing wrong with being at I.B.M. But believe me, when I left I.B.M. to be a stand-up comic, there was a lot of controversy surrounding Is that a dumb move or is that a good move?
22:58 Are you crazy how you gonna make money and you know the funny part about it. I couldn’t tell you how I was gonna make money. I just know that I was gonna leave I.B.M. and be a comedian, but I left with so much doubt, though. But then they had burden me with so much. So I love what you know, I always go back right, and that’s that safety net you say, Don’t have.
23:23 Yes, that’s not that held you back. Yeah, you weren’t all in. Oh, we’re all in right? I would know, Elaine, I made a difference. It made a huge difference because once we allow somebody that negative message to creep into your dream, it was slower down or could alter the direction.
23:39 That’s why people are sitting at home, not happy working their jobs, they’re not happy and then just what they take that negative, that negative spirit that affects them physically and guess what eventually can lead to just what a disappointing life, physically and mentally. Yeah, you know, a lot of people, though, aren’t willing to sever those ties of love. Because it’s all. It’s my mom and, oh, it’s my brother, I know it’s my sister. Even though they could probably openly admit to both of us right now that they have massive negativity and it’s holding them at somebody.
24:13 But they just aren’t willing to make the cut, you know, and go forward. What do you tell you? I’m Daisy, I’m Daisy? You have to put down, write down, is it really? is a simple write down the pros and cons of that relationship. You have to write down the art and you will see that the cons will outweigh the pros.
24:31 And then you have to say, What do you really want to do it? I’ll tell people, are I’m when people have 40, 50, 60 Imma Taysom. They basically have given up on their dreams. Because they have in their mind, based on the system that surrounds them, that they cannot achieve it because they’re getting too old. There’s not enough time because you get it in financial meetings, you tell you, Well, you know, you got to invest differently.
24:54 If you’re 40 versus 30 versus 50 versus 40, they’ll tell you right there. There’s a clock that you might not be able to achieve financially, so these are put in place throughout your whole life. To tell you, when you reach a certain age stop, you’ll never achieve it and you don’t believe in any of that. You cannot, you cannot, but people do that. But the power of the youth, though?
25:14 So I tell people in your 40s and 50s and 60, if you’re not happy with your life, go back to in your early 20s. When you had that fire and brimstone where you were a dreamer, you said, This is what I want to do. Before people start shifting your ideas and taking over your path and telling you should be doing this. And you accepted that ignorance in that 20s, that’s the person you want it to be, and it’s not too late. You can still be that person.
25:42 Go back and understand that those values see, do not look at that job resume, because that’s everything that job resume. It’s these that you just did for a job. I’m talking about your passion, your gifts of what you want to do, those in your early 20s. They got shifted, they got diverted, they got changed. Because you got there, you move beyond the military, a bad relationship or you just lost confidence.
26:05 Elf, Because you didn’t have people around you protecting you. Go back to your early 20s and short shaping your future and do not your age, stop you. Forty fifty Sixty just numbers. I don’t care, I’m Jason. When I wake up the next day, I’m happy because guess what?
26:21 I’ve already went to sleep knowing I have a plan of success. When I wake up, I mean, I see people in their Seventies days. Charlie. The question is, I mean a crushing it, yeah, and so you can channel that 21 year old you. You also say when you’re in your 40s, 50s and 60s, don’t look down on the millennials you’re saying, Look at them and see how they can inspire you, look at what they’re doing, right?
26:42 I’m so disappointed in how people are so negative on millennials, I hear people, Well, you know they’re, you know you, they want to be successful right away. Okay, I grew up with a rotary dial telephone Okay to dial nine-one-one, you know, okay, just press the button. Now I’ll just say, number one technology allows you. The problem I have with the older generation of my generation is that they don’t embrace technology, so they don’t really understand why. A young person can think this way why a young person can be as arrogant about their opportunities.
27:25 I’ll call anybody on social media really is an entrepreneur know that right now that you have. You have the ability to brand yourself to promote yourself because you said it’s like having your own press conference. Absolutely, it really is. But more than that, you used to be corporations did that corporations used to say, Hey, I’m going to tell you, I got the best hamburger, I got the best car, I bet the clothes I can best perfume. But now it’s an individual.
27:52 You can say that, see, that’s the difference, what we have now, and we need to embrace that millennials are taking advantage of that. That’s why you have so many young millionaires and billionaires in the history of the Thirty because they’re taking advantage with that technology. But because we don’t want to accept that and understand, feel that our clock has run out our clock won’t allow the window to achieve any particular tree that I’m talking about. We shot, Shut up, I’m 60, Okay, why are you telling me why you accepting the fact you have an age to tell me about, you know, I, I don’t live my day based on my age. I live my day based on the fact that I have a goal tied to what I want to do.
28:33 In three months, six months in a year, I don’t say, Hey, I’m 60, 61, 65, 70. If you start thinking like that, then you start limiting your opportunities. Yeah, so embrace our technology, get inspired by those millennials and get back in the game. Well, not only get back and again accept the game, the game is not changing, it’s just advancing, you know, really interesting playing, you know, a Hillary Clinton one share now accept presidency. That was the first time she did it and it was done on a iPhone.
29:03 So realize how fast life has been the last few years. And so with that being said before that, we didn’t have that technology, didn’t have that belief. So now we have to understand that technology just keeps getting more and more advanced. You know the apps and we don’t. If we don’t accept that I’m talking about the older generation, then we’d be missing opportunities to be successful.
29:31 Please understand that technology embrace it and it will be your friend and drop age, ignore age. It’s very well said. Let me ask you about creating content because you went to work for Steve Harvey and he went in the writers room. Yes, and a lot of people out there want to create content these days. Like you said, it’s democratized, everybody is creating some type of content.
29:52 Absolutely. You were in some of the top writers rooms in the country you spent 15 years in L.A. What can you tell us about that process, what you learned? You created some incredible shows for Steve and built this whole empire for him. Tell us, Well, you know.
30:06 The thing about Steve gave my first writing opportunity on his first show, ABC’s Me and the Boys, and after that show I what – Robert Townsend’s The Parent of It. And then I went to Arsenio Hall’s ABC sitcom, then I went to Tea and tomorrow Maur is a sister. And, you know, went to Jamie Foxx Show and I went to Monique’s show The Parkers. And then in 2000, I started managing him, so I built a resume before I started managing him. Which allowed me to have a confidence level.
30:35 When it came to content to have a vision when it came to seeing we do it. This way you can achieve, you can achieve success. That’s why when I managed him, I did all of his concert tours, you know, all of his speaking engagements. I shot and directed all of his of concerts there how many concerts that went to DVD,-blu,-ray, Live feed? I did all that because of the fact that I understood that content control content, creatives.
31:04 So what do you hear now? Contents came, that’s what everybody, but I always knew content was King, but I also knew that. You if you want to really make money crossover, if you really want to be able to, to be able to syndicate your brand crossover. And that’s what I deal with his brain, and he was a willing participant to be able to say, Let’s do this program, what does that mean? Possible mean that you’re going from urban market to a general market, okay, which means that if you’re in syndication, you go from like 75- 65- of your show being broadcasted in the country.
31:36 To Nain and add to a hundred percent. That’s a major leap, right? And you’re doing that right now. Stephen Smith Is you ever doing Oscars? Yes, I, I know him from ESPN.
31:45 Plus. And, yeah, you know, he’s having arguments with Joe Rogan about comments about Cowboy Cerrone getting really relevant, and now he’s doing Oscars. Yes, that’s that brainchild crossover new audiences, but, you know, you have to have a willing participant, right? You know, Stephen, if I could, I, first of all, it’s an individual that he said when he was a fire from ESPN that I was there for him, I supported him. I, I’ve mentored him.
32:10 I gave him options to keep his brand afloat, and I was just doing. Or Shawn and I’ve tend to do that a lot. What am I love people when something like that happens, what you know, Cuz, he’s looking up to you, I mean, they’re in a difficult time. I answer the phone okay, and no one else is answering. Yes, I answer the phone and I and I could, and I talk, and I have a rational reason to tell you, Don’t stop Cuz, I’m gonna tell you something, man.
32:32 Success is tied to hype, so you ride hype until you get a check. But see, that’s why always tell people I don’t know how much money you make and don’t really care. You shouldn’t know if we just didn’t care about how much money I make. You should care about how much money you can make. That’s what hype is all about.
32:48 So if I don’t know how much money you’re making, then if I show up with a I show up, I fly at first class. And guess what? I am presenting myself as successful as a successful person, so I always tell people who are struggling. Don’t stop the game, embrace the game but realize they’re gonna take effort and planning to go to the next level. So if you fall down, don’t sit down and tell everybody that’s the key.
33:14 O’Clock is no big deal, right? And so you kept him focused, thinking about the long-term prospect. Absolutely getting back to this, absolutely, and you did get him back today, absolutely. And so when he asked me to come on board, he had a vision. I was talking about the team, he had a vision in place where sure I want to put together a team, a team.
33:32 I feel you a key person I gotta have on my team. Will you be my business manager? I say yes, I will, because you’re your understanding that a corporation Apple is not successful because the CEO, it’s a team. And that’s why I got to tell people in life you have to have a team and sometimes your team is your family, but that, but it’s very so. What was that?
34:00 Mira Shawn Well, when they come home, they should be positive. They should embrace the effort that you’re putting out there to bring food home and vice versa, and you should be understand the role that they play. So if everybody understand the role that they play in people’s lives, to be successful and more people be successful, but people don’t. And they have complained they’re pointing fingers because they don’t want to understand the effort that’s being put, played, put in place to win. Yeah, tell me about Steven Naismith, What’s he like, why is he been so successful, what does he do different than other people, and where is he going?
34:31 I’ma tell you something, and we was all fair talking about this. Steven Naismith and I tell him this all the time. I think I tell him a lot of things that he hears me. And then he did hear telling me, Somebody just said every sun, and he said, You always kind of ahead of what people are saying. Because of the fact that his articulation that’s off the chart, his vocabulary is off the chart.
34:53 I used to watch him and he would talk like for 15 minutes straight on an ESPN break, a five minute straight and would stumble. And I would talk, I would call him. I said, Man, that’s not normal. It’s normal to be able to wrap a complete thought and didn’t have it. Have.
35:10 A. You know, Cuz, you have a beginning, middle and an end, and he could do that. And it has translated to social media, and there’s no one that is more social media to engage than Steven A. Spear Sports or otherwise. I’ve never seen anything like that in my life. Yeah, we were talking earlier. When he when he talks to camera, he’s got some way of making you feel like he’s talking to you, he’s or challenging you, saying something relevant reversal.
35:38 And, you know, I mean, you know, like I said this thing recently when he made this comment about the Cowboy Cerrone. Conor McGregor fight Now everyone’s talking about Steven Absolute. You must be big. how big smile on your face, you know, you know, the thing about it is that we didn’t know where that came from, you know, because of the fact that, you know, you know the thing. The other thing about that UFC situation was their act and their acting like. You can’t comment on that sport that you have to be nurtured in their sport, you see really hard. Are you gonna comment on something in this? is not who was it making a comment?
36:10 He has that right to do that. And so the conflict was, was that they felt that he had no right to make a comment. And that’s not fair. Yeah, that’s not fair, yeah, it’s a way that, I mean, I would fall into USC for about 20 years, and so for so long it wasn’t embraced by the mainstream. So they are everyone, just as real protective of it.
36:28 When they see a newcomer come in, let’s say, Well, you don’t know what it’s about, you don’t know all the unwritten rules, the respect, the martial arts, etc. But Stevens saying, I watched the fight, Yeah, I’m working. Yes, PM I’m gonna comment on the fight and I think it’s a healthy discussion. There’s an amazingly good discussion. Because now not only you’re already got a popular brand, not you communicating a popular your popular brand with a very popular sports figure or media figure.
36:53 Which only I don’t think Mr. White upset about this conversation. In fact, he knows that his brand is now moving on to another. Another spectrum or opportunity of eyeball, is all about the eyeballs. And so, and Joe Rogan, he’s former comedian, you know, he’s, he’s worked his way to this point where he’s, he’s, but he all know that everything is by growth. He grew into that position and so doesn’t mean that you get to learn the sport too.
37:20 And so there’s me, the Steven A just Cuz he’s not, that’s not his Fort 24-7. I mean, he can’t comment on football or basketball or UFC or boxing, that’s not fair. Yeah, what do you plan? is for Steven in the future. He’s gonna get bigger and bigger games, just like Ikki, I know some well, first of all, I want him to produce shows I want him to produce shows I want him to. He has the ability to grow a brand with commentary Cuz, his background is journalism.
37:48 And so we want to produce shows together. Then I won’t have to host a game show, then I want them host the type of 101 talk show Nothin Else in Your Own show, just a one-on-one front of a live audience. Because I feel that’s what’s missing in the audience now, you know, Oprah doesn’t on her Sunday shows, but really, America needs another voice, especially an African-American voice, to be able to talk to everybody. And I think it’s missing that feel he can deliver that. And that’s what you bring to your clients, you want to give them this breath, you want to give them more than that.
38:21 Just. I’m a personal brand, I’m doing my own thing. Absolutely, that’s why every other Steve Arvid, you know, Steve, are a brilliant stand. -up comedian did the original Kings of comedy. Then we broke at a local deal in L.A. to do radio, which was a standard with the reason I did that.
38:35 Because guess what we’re to check every week, we have to worry about whether that gig got counsel that talks about counsel will check every week. So it stabilized him emotionally and made him feel confident because he was get paid now. Other people saw that there’s like a step back, but they didn’t realize my plan that was only part of the plan. Get stability, start being it, then you can be able to say yes or no to opportunities that come your way. And then we moved in 2005 to New York City.
39:03 That would be a less than syndicated show. They told us that would never work because Tom Joyner at the time was a dominant force. In Morning Drive, we only had four stations as well. Now as fast forward 2020 time, John is no longer running radio, Steve Harvey is flourishing. But along the way, we will still dominate voices in the urban market.
39:23 And that’s when we had their opportunity to the write the book. I got like a lady, think like a man. And when that book was no, that we sign on the urban arm of HarpErcollins, so they wanted the book to be, You know, Black, when we do this Black woman, do this Black woman take that. And Steve refused that he was shocked. I’m not doing that, make it happen.
39:42 We’re not gonna write a book that only resonates with Black women when we know all women have relationship issues. Well, we fought that, and three million books later, it became two movies. Later, it launched an opportunity for him to get the family feud deal the family feud deal. Cross them over. Okay, that was your idea, yeah, and that’s bringing back that old classic, putting him in the middle of it and then boom.
40:11 But he had already set the groundwork for that because of the fact that he had hosted Showtime at the Apollo and create improvisational skills. He was amazing on his feet. And so if you watch toys, Steve Harvey, does that show here, come out and are you ready? Just get fired up, come over, then the handsome family, the Johnson family. He doesn’t really clean and then when it goes to the flamel is he’s Steve Harvey, okay?
40:35 When he comes out, he gives you that the show, the Polish, the articulation, but when he goes to this, the family, he’s Steve. Alright, funny, brash, very clever, very friendly. Feel like you can go eat a hamburger with him along the sideline, and that’s what that’s what makes them successful. Two different types of Showman, The Inside the Same Show, and he’s been all colors, backgrounds, all this hard work, that hard work on Showtime at the Apollo. That hard work of being a stand-up comic on the road, that hard work of people telling you, you can’t be there.
41:08 He’s a former stutterer, okay, stuttered, so overcoming those odds and he’s very, very smart. Content will just finish up on that. What can you tell us about, what makes a good show, what doesn’t, how can people learn about that? Is it about testing like, I don’t know, what can you tell us? Well, you know, a lot of people try to put them just back up a little bit.
41:31 The number one mistake that people make is they bring a funny person and somebody go watch them on tape or watch one a special and say, I, I know them, I can write a show for them. Larry King, Do you can’t? because you don’t know that person’s nuances? And so sometimes they’re a plug or talent into an idea. Instead of sitting down with the talent and saying, Hey, what do you want to do? And then trusted that the talent can deliver the goods.
41:56 I think Seinfeld did that okay, and so because somebody actually listened to him and said, This is the show I want to do. And other situations have worked out equally successful as well. If you listen to the talent because the audience knows if it’s not congruent with the talent, the audience will always reject it. If it’s not organic, it won’t work for the talent. Other audience Okay, who you got on screen.
42:18 The Hollywood is filled with television shows counsel with major stars attached to it. But you gotta have a talent that you really Ray Romano show, you know, you look at. That show is organic to his ability in his thought process. I was a member, what I was doing stand-up comic comment Even within the New York City. I was sharing a stay with Jon Stewart, I was sharing a stay with Dennis Leary.
42:42 I was sharing the stage with Ray Romano, I was sharing the stage with Jerry Seinfeld. All these people work their craft, and guess what dance successful shows it because from their point of view. So if you want to get content that has longevity, start listening to the town, right? Is that why you think you see so many famous YouTubers that blow up because they’re being themselves, they’re organic, they’re just doing it their way, they’re being authentic, they know their audience, they know their voice. And so once you understand who you’re talking.
43:15 To see the thing about it is that when you launch TV shows on networks and streaming now is really big. And then, of course, Facebook watch and things like that. So what happens is you have people telling you got 18 to 34, yeah, 18 to 49, I got 25 to 54. Okay, so, but a person who launches a show on YouTube Dylan. They were about the age group.
43:36 Then that were about 18 to 49 or 25 to 54, or if they that, the age group of 25 54. That’s what they’re talking to. But when you come to network, they throw so many demos at you. Who could talk to everybody right? So they end up talking to nobody.
43:50 Yes, yes, yes, yes, because what happens is when they sell these shows, they sell them, sell them incorrectly. They should say This person right here when we bring this person on, I know you guys think we’re 18 or 24 network or 18 and 34 network, this person is gonna be 25 to 54. Well, if that person is gonna be a 25 54, then you shouldn’t put them on your network because no audience is gonna find them on that network. Sure, that successful on Fox is not gonna be successful on CBS, the shows are successful on CBS, May not be successful on ABC. All these people have developed lanes of entertainment that work for them because of the audience that they’ve cultivated for years.
44:29 And so when you launch a show over there, you understand why it’s successful and why it’s not successful on the next network. How important is it for your clients to be on YouTube to do vlogs and embrace that raw form of social media? We saw Will Smith come out and embrace YouTube in the last two years? His wife, Jada, is, well, embracing that podcast medium with no filter. How important is it for your clients, or do your clients need to think about those strategic deals going forward?
44:54 I think that social media is not going anywhere now. I will tell you this you will not grow on social media like you could grow 10, 50 years ago. That’s not gonna happen because the algorithms are different. Okay, so when you see the numbers of the Kardashians, nobody’s reaching those numbers again. Sees numbers like carrying on.
45:12 And nobody would reach him as a stand-up comic because the algorithms are different. And he was smart enough to get started early in the game. But that said means that guess what we have now? We have a system out there that allows you to develop your voice, market your voice and put your brand. So one of them one things that we did was Steven.
45:30 A. Spear for the Oscars was posed to press release. You know, 40 thousand likes later on Instagram. That’s people who didn’t know about it, and guess what the people who see that with the Oscars Post show go, Wow, he did that. And so you could use your brand relation with the social media to market the opportunities for production deals. Talented, you can market products you can market, so that’s the power of being able to do this.
46:02 I call it the Muhammad Ali era. What Muhammad Ali was doing is that I was called me. He’s the first original guy who understood Brandy Mohammed Ali the next guy who understood Brandon was Deion Sanders. These people for some damn brandi, what do you mean by that mean that they knew their talents, they were not afraid to tell other everybody? I’m the best, that’s what 4 does. I’ve got the best cars come by me.
46:26 Yeah, that’s what McDonald said. I got the best hamburger come Get it from me, Chick-fil-a says the same thing. You know, all these products have always told us how great they were in order for you to buy. Well, Muhammad Ali came, I say, I’m the greatest boxer you ever seen. I’m pretty too good-looking people.
46:43 Okay, who’s just talking like that. Why is he talking like that? And he went viral before the Internet. Absolutely. Deion Sanders on the back on prime time.
46:52 So I can play baseball football, I can do anything I want to do. Everybody still relevant today because of the young players. Still look at him because these individuals got it, understood it, and we’re not afraid to promote it. That’s what our older generation is not embracing the ability to take your brand and market it and sell it to your age group. See, I’m Dasyam you 40 years old, you should not be trying to sell to an 18 year old person, they might not be related.
47:21 So did you get frustrated? Find your niche, understand your brand and sell it? I was at the Magic Fashion Show in Las Vegas and this guy walked up to me saying, I like your bag and I said, Look, thank you, I said I got it from London. He’s I got a friend of mine who he want his bags, and he’s starting to figure out how to get him out. That said, Well, won’t you start a Facebook group?
47:44 He said, Huh, yeah, Facebook group, I said, because what happens is when you start a Facebook group for his brand, then everybody who buys it will post it. And that’s how you. It’s a little simple things like that. That’s when I talk to that, my talent or talk to people like I’m talking to. Individuals who are listening.
48:00 And watching this show right now is that you have the tools to win. Just use it, but understand you have to be talking to people who want to hear it. It’s your niche, almost always your age group, your background, your gender, your race. Is it more times than not that absolutely don’t try to make it kayaking? Judaism.
48:21 I tell people this if you had a million social media followers, okay, now I kind of make it. I kind of use the music analogy okay, so if I, if you have a million social media followers, if you posted a video or image, then you should get a million likes. That does not happen, because that might be a country. -Western song you just posted There might be an R-b song you just posted that might be a pop song you just posted. So you have to understand who’s talking to you, who finds you relatable, and so you have to digest that.
48:55 You have to realize, Who is my brand talking to? That’s why it’s important to understand that you just can’t talk to everybody that’s an impossibility, nor will you have any loyalty if you’re talking to everybody, because everybody to see you different, some people. A. If you’re talking younger people, you’re old in my series, Uncle, you know something, you might you, you? But that age, you might say you as a friend, a person I’m younger, people might see is a mentor. So you have to figure out how you want to display your brand and how you want people to respond to your brain.
49:27 And once you get that following, start thinking about the second level ways of monetizing and taking that brand forward. Because it’s like it’s just not chattering. So you’re saying, Look at what Steve and I Smith is doing? Let’s not try to get an extra couple million at ESPN, right? Let’s go into producing, let’s go into product placement, absolutely, and that’s where your genius kind of comes in.
49:47 Let’s start thinking about the other things behind the scenes. Absolutely, and you have to. The thing about it is that we, we live in a society. For better or worse, social media can be, can lead to bullying, can’t leave to situations that are unflattering because people don’t realize that. Okay, once you post something, it doesn’t go away just because you delete it.
50:11 It’s still there and still in that line of communication. So you have to be smart. You have to be more mature to your approach, but know that I’m on the award. -winning Baker Spotlight Calm. It’s about money, meeting conversations, calm is my entertainment and entrepreneurship I consider myself the leading voice and entertainment in entrepreneurship money, my money, making conversation calm.
50:35 So you go there. I interview CEOs, industry decision,-makers, entertainers, entrepreneurs so they can tell me how to be successful, tell me, do my interviews, you listen, take those nuggets that they’re dropping, and then they have 3815 media, which is my production company, then I have with Sean McDonald Comm, which is my Renaissance website. Imagine if I try to put all that information on with Sean McDonald calm or on one social media. It would be a mess he would connect with no one in me, Who is this guy? Absolutely okay, so you really segment that piece, and it’s a lot of work.
51:08 It’s a lot of work to do that, because you have to accept that. What you do can’t be told that story can’t be told. Will it be listened to by everybody? Just because you put it out there? Yeah, we were talking UFC earlier, we, you know, Conor McGregor had a loose key brand, MHM.
51:25 It is that a good way to monetize his fame. And if you were the manager of Conor McGregor, and maybe if I brokered, I feel I’ll get a cup back, but what would you advise him to do? Is that a smart way to use all that brand, to build a business on the side? Well, but you let you know, I first of all, I look at what, well, who is followers? You know, I go to this age group and, you know, Cuz, you can go granular now, used to be in old days, you would have to.
51:48 When you join the fan club, you have to put the age, you have to put the day where they live, you have to put the income. No, you just put just give me an email address and I can tell you where you from, how are you are, what are you shopping and all that stuff? So I would like to believe that they did some research, simple research on who his fan base was. I’m pretty sure his fan base is probably about 70 percent male. Yeah, if not more.
52:11 Yes, so know that, so that’s fine. So when a when they presented them in the ads, he wasn’t dressed in a USC UFC upset, he was just like, I am just so like you addressed. So they was appealing to the women too, okay, but he was also talking tough to the guys and let him go on there. So they update they got a clear understanding. We want those women because women really do control the purse, make the buying decisions so we can’t ignore them.
52:41 When you’re sitting in the room going home, let’s have a party, well, let’s go get this. McCarty Yep, so that’s what we have to understand. His day research goes into it so you don’t make decisions today based on hunches, you make decisions based on simple research. And people can tell you just by the people who follow you, what they like, what they drink, how they party, how they travel. And you take that information back over to a person like Conor McGregor and he might go, Why that?
53:10 Well, first of all, everybody know you drink, everybody know you like to party. Sometimes you see a lot of it right, right? And they see they live there in public. So this is not a reach, you know. And so you’re from Ireland and Whiskey’s from Ireland, right?
53:26 So now looks like an intelligent move. Yes, but also I just like the way they had him dressed, he looked good, he was. He was engaging to me. I noticed him, but you would get him into Hollywood, you would get him crossing over, you’d be doing. Having produces on shows.
53:41 Absolutely none of just Hollywood, he’s an international star. Yeah, you know, he said he could, He could, He could definitely do things that, that are not being available, that as a as a talent. He could open doors and take meetings based on who he is, but you need to know who follows him right. You mentioned how big your social is these days, you know, 10 years ago a billionaire might have more clout than someone else. These days, if you’ve got 5 million followers on Instagram that gets you in to things that get you meetings, I don’t get your connections.
54:15 That is somehow priceless, to a certain extent. All right, here’s a funny thing about that. Yes, I know, OK, engagement is to keep. That’s why a person could have 19000 Instagram followers and be considered an influencer based on their engagement. What does engagement?
54:32 That means the likes, the views, the reach, and so because that’s what people look at. And so a 5 million quickly without 5 million followers on Instagram. But if they don’t have the engagement of a person who has a million, then guess what? When they post something, nobody reacts to it, that’s what I mean, understand who’s following you and why they are following you. So when you go out there trying to set a tone or an opportunity to market something, you know, you can market to them and respond.
55:02 Yeah, we mentioned Kevin Hart. Recently, he had a new documentary that came out on Netflix. I don’t. If you watch it or not, I have that watch. So and he’s got a group around him.
55:10 It seems like mostly friends on his team, but it’s quite an a really honest account of, you know, tumultuous couple years with him and kind of the things that happen behind the scenes from, you know, you know, all sorts of things. I have him right, so some, you know, whatever affair that happened, that he was really honest about from the Oscars saying No at the end and the whole process is really raw, right? But she also got to see had a team of guys behind it, right? Some of them were old friends, some of them whatever. I guess my question to you is, What do you think Kevin Hart should be doing in the future, and what do you think he does?
55:43 Well, what do you think he should be? First of all, sure, he controlled his narrative okay, but that I haven’t watched it right, but I know he controlled his narrative. Okay, well, this is an important point because some people watch that, and when you watch it, I mean, he’s so raw, that’s it. I can’t believe you would put that out there, but you would, so you can control it absolutely okay, look, I want to tell my story, then you, to make up a story that I have to kind of like, apologize for or try to try to defend? Okay, let me tell you the stories ugly, you’d rather tell it, Yeah, Cuz, you own it, I own it.
56:14 Once. Once that level of honesty comes out, then people move on, isn’t it? Funny people walk, but if you over for people with trolls, they want to just keep snapping. Yeah, yeah, what about this? Give it. What about Watch My Neck, Netflix special Watch it all this. We talked about the rest, can we just move on?
56:37 Yeah, now if you don’t, if you have a problem, would you just go watch it on Netflix? I got a check for that, by the way. Yeah, it’s good point. So he controlling your narrative is very cute, crazy, like a fox that way, absolute. You said.
56:48 It’s been, it’s been put to bed, it’s been acknowledged and it’s there, and now we can move on. You can move on, but social media allows you to do that nowadays. You had to call a press conference 15 years ago, right, yeah, great example of controlling the narrative is Barack Obama’s book Dreams from My Father. When he admits his drug use and he does that years before him for president, and it’s like, Oh, he did cocaine, yeah, but he mentioned that in his book Right now, let’s talk about the important stuff right now. If he hadn’t had done that, that could have easily derailed in from Canada.
57:18 Absolutely, because people always want to go. I told you, So, look, look, look, he’s lying. look, look, look, he’s a bad person. look, look, look, I wouldn’t follow him because he’s a liar. Control your narrative and it just everything just goes away to where you want it to go. You have not erased what you’ve done, but least you’ve discussed it and openly said, I’m sorry or openly said, Hey, this is how that situation got there, and I got better people around me. I won’t make that mistake again.
57:50 And here’s my story powerful, All right, let’s talk about your reinvention because you are changing everything when the may have to follow its course. By Kevin Hart. Yeah, tell me Kevin Hart is an incredible actor, I his gifts. I’ve been fortunate to be around him on radio, did a couple of movies with him, and as a man he’s special. As an actor.
58:12 You guys have not, even it’s just a tip of the iceberg. You see many more fantastic dramatic roles from him. I figure I see him like the modern-day Robin Williams, because Robin Williams could do that, stand-up, then acting he. I wouldn’t be surprised if Kevin Hart won an Oscar. So be good to see him in some roles where he can explore that range.
58:34 And he will, and he will. Even when you say make comedic roles, you go, Boy, he plays that well, boy. He knows how that he knows how to transition lines and make them better or make them stronger. I would be if Kevin Hart won an Oscar, I would not be shocked. That’s super powerful.
58:49 All right, let’s talk about you. Yes, sir, you, you, you, you, you severed ties with Harvey and you said, I’m gonna go do my own thing now and again. For the sixth time in your life, everyone tells you’re crazy, absolutely right, crazy for leaving IBM. Yeah, crazy for a living out of comedy and going, Oh, now you’re doing this thing. This tell me about why you made that decision, and how do you deal with what people say?
59:11 Well, first of all, it’s called controlling the narrative and in social media. Sometimes you can, and sometimes in life you have to say, What do I want to do? I tell people I stay. We stopped. I stopped last year, March 5th, 2016, when I made the announcement on his radio show.
59:31 In terms to our staff, that I was not gonna move forward managing him, you know, I tears in my eyes when I made that announcement because I didn’t know what I was going to do. But I knew that I had built his brand. You always hear me preach about multiple levels of income. I did that for him, but I was getting one cheque from him, so I didn’t do it for myself. So I had to realize that this is not the principles that I preach.
1:00:01 I have to find out, Am I keep a little achieving that on my own? And so 2016. I always tell people I was kind of like when I walked in the room pitching show, everybody inspectors Steve Harvey walked in behind me just and so. I never took a meeting, really with a belief that they took a meeting because they wanted to see where Sean McDonald, his ideas. And so in 2017, my accountant at the any of my accountant said, Okay, we shouldn’t give me all the information so we can file taxes.
1:00:34 I said There won’t be no income from me. In 2017, he went He’s never heard that my accountant since 93 CPA, and he says everything all right as he is fine. I just had to use 2017 to find out who I was, my voice who I was going to talk to. And in 2017 is when I launched money making conversations, it’s my main conversations as a platform that allows me to, to use my gifts, to be able to change people’s lives with information. And what happened was when I launched it in May of 2017.
1:01:10 Of course, all the celebrities Joe called me, you know, Charlie Wilson paid Lebel, everybody who’s who list and then? But I didn’t know what I was talking about, and secondly, I didn’t know if there was a call of me. Because they thought I was still managed to Steve Harvey and it was just calling because I might get him on. A radio show as a talk show wasn’t still owned at the time or because they knew. My brand was pretty huge and I told my staff I go, I don’t know why I’m talking to them.
1:01:34 I said, I can’t keep doing this show in talking to people who are calling me, and I don’t know why I’m talking to him. So I stopped with the celebrities I said, Bring the regular people in so I can find out what they need. Find out what their, what the issues are in starting businesses are starting the career development or starting what. Why are there not accepting the opportunities I see out there for everybody? And so I started talking to regular people, then I came back and started mixing celebrities and regular people.
1:02:04 Which is the format you have today that you have everyday successful people in the fields of entrepreneurship entertainment. Like the C.E.O.s interesting decision makers, I consider your an interesting decision. Make a person who shifts to the dynamics through conversations. Just a dynamic because of information. And those people are very important because oftentimes, industries decision makers are people who sit in the background, they can hire you.
1:02:30 How do you deal with that? What is your job, Tyler? While you’re while you’re accepting that job title while you’re, Why are you moving? Why are you getting into this relationship? Always understand that our whole life is tied to contract, you have a marriage contract, you know you have a job contract.
1:02:45 We have to understand that we in this era, the will living in today is one giant business. And that moment of fear you had when you’re announcing that you tell people, did that? Really? Uncomfortable feeling is a good sign. That’s the best thing you can have, but that.
1:03:00 But that’s the sign that people run away from fear, fear of change, fear of nothing unknown. I’m gonna tell you something. I probably had that fear I’m gonna take, could I tell you this? I’ve living Atlanta, so I came up here to do an interview. There’s a degree of fear I’ve never been interviewed by you.
1:03:19 I don’t know where I’m coming in to. I don’t even know the questions because you don’t say questions, so some people will be going. I don’t know if I should do this interview, what is he gonna talk about? It could be that minor, it can be that minor, and so, but it also could be that major of, Okay, I gotta, I gotta move, I got. Your fear could be a relationship that you should amp, but you’re afraid to end it.
1:03:44 It could be like cumin, it could be about looking at an opportunity for, but you don’t realize. But you’re afraid of the amount of work that comes with it or leaving your friends behind. All these things are fear, but if you have that fear, I’m telling you, Brian, if you, if you’re making a transition and it’s tired to fear, smile because you about to change your life in the right direction, right? It’s a good sign and I guess if you do it enough, you look for that, you on a regular basis, you learn, where is that fear? Because if I doubt the fear, you know you’re not gonna be making a move.
1:04:20 That’s gonna have enough risk in it. To get you to the next line, absolutely, absolutely. You know, the thing about it is that I’ve been afraid all my life. I think most people wouldn’t believe that. Not sure I wake up, I wake up afraid, because I get on a plane that doesn’t mean it’s gonna land, you know, I get out of it, know that we have in life, have kind of like buried natural fears and so.
1:04:47 But when unnatural opportunities come to, you mean like changing jobs, relation Indian relationships or pursuing a raise or pursuing a new position that’s unnatural. So we start putting out guards and guess what, you know what, no more problem we have. With that, we start talking to people who have no clue to what can be good for you. I’m thinking about getting a job or how much, how many hours ago that might be a lot more work, so in story beating down the opportunity. So whenever you have an opportunity, please talk to somebody who can understand the opportunity, who will calm your fears and tell you to go for it.
1:05:26 I always tell people to go for it, but go forward with a plan. Go forward up with an idea that Guess what your life is gonna change, so you can’t keep doing the same things. And also, I tell people, get up at the same time, every day. If you want to be successful, you can’t get up on some days. You can’t hit the snooze, button the snooze button, throw that clock away if you living off a snooze button.
1:05:49 I have people say, I’m not a morning person. Throw that idea out the way because you cannot be successful that way, you have to get up at the same time, every day. My time is 4 a.m. That may not be your time, but I know that when I get up, I stretch. I stumbled around and I would tell people this to Brian.
1:06:07 I don’t like getting up at 400, I hate it, but you like being successful there you go right? You’ve also tell people to focus on short-term goals. You like this idea the short-term goal, as opposed to some really long-term thing. Absolutely, because what happens is a lot of people start it. See, here’s the thing about goals Tom Brady He was a Superbowl, what he said I want another win, another Super Bowl.
1:06:34 He’s already moved his goal. He should be. See what a lot of people do with their goals. They stop instead of realizing that goal is the next step to another goal, so that’s what short-term goals are. 30-day Put them into like a six week to a 30-day window.
1:06:49 And that, but you knowing that thirty days will take you to the next 30 days. And then if you have a plan in place, then you’ll be looking at a 90-day window. But understand that people always know now that’s a different. Let me just back up a little bit and say this, Brian, is that. I tell people not to brag on what they’ve done, but talk about what they will do.
1:07:11 But you have to have a resume to talk about what you can do and all the four people that believe that it can’t be accomplished. So if you’ve won one Super Bowl, then when you say you want to win another Super Bowl, it has credibility. But if you say if you have not won any Super Bowl, they go, who is he talking to? I’m gonna go with the guy who won Super Bowl. And so in life, people, they tend to take an opportunity and just ride with that.
1:07:38 For the rest of their life. You around, people, they talk, they always talk about what they did ten years ago, fifteen years ago. Yeah, I actually don’t hang out with those people anymore, but they exist and they’re in your circle, they’re encircle their people circle right now. They always talk about high school, talking about college, talk about an experience that they had. That you’re going that is so distant from your thought process, it doesn’t even matter to you anymore.
1:08:01 Because you have so many accomplishments between that conversation. And so you have to get away from people who keep rallying around a success point. That was in a distant past because they refused to understand that. You have to walk past. Fear beyond fear will beyond doubt surround yourself with people who are like-minded in your success patterns.
1:08:23 And if you talk about what you’re doing next, then there is an element of fear. Which is why maybe people don’t want to do it right. Absolutely, in those 30 day goals. Another thing about that is that you know you need someone. A. Without that thing you did, wasn’t that a month ago?
1:08:35 Yes, oh, what you do, yeah, oh, it really forces you to kind of put up or shut up and take the risks and make you something happen. Yeah, well, the thing about this is this it says only you. Oh, my conversation I’m having with you is not to, you is to everybody just watching your show. It’s a let them know that they can be special, that they can be successful, and that’s why I started money. Makin Conversation Calm to let people know that I’m providing you with information you come to my website.
1:09:00 Nothing’s gonna pop up, go 99d, No. It’s about information where you can go there. Why am I doing it? It’s part of my brand development, it’s part of my creating a level of authenticity. When I talk, Okay, we’re Sean, who do you talk to go tomorrow, make conversation calm, you see, why do they talk to you?
1:09:18 Listen, because now, if you listen to the older versions, when I started 2017, there’ll be a different dinner. How I’m talking now. Cuz I found my voice, I know why I’m giving you advice, I know why you should listen to my show. I know that I tell people, Stop reading other people’s success stories and start writing your own. when I tell people leave with your gifts, your passion understand.
1:09:43 You need to have a plan in place, hope is not a plan, a plan is a plan. These are not little catchy, keep catchy phrases, just reality. And so when people are telling you what you cannot do, they’re telling you what you cannot do because they don’t have a plan. So stop listening to it. The new book You tell people stop shooting for average shoot for something bigger than average.
1:10:05 Absolutely okay. Well, what can we expect from the book? What you’ll respect is a step-by-step process of how you should be successful based on your skills. Here’s a deal I can never be LeBron and Steve Lee Smith Sisters to see this fifth tells people, Hey, you could be Steven Naismith, yes, you can. He was.
1:10:25 He was left back in grade school that didn’t stop him. He went an HBCU school that didn’t stop him. He was fired at ESPN, that didn’t stop him. That’s my book is about Don’t let setbacks stop you from fulfilling your dreams, Don’t let setback stop you from altering your plans. And more importantly, the book tells you how to get the right people around you, how to make sure that your plan is for you. Not because somebody told you should be dribbling the basketball.
1:10:56 And when you really should be studying and being a potential doctor, plan your course according to you. It realized that if you’re struggling in your forties, you’re struggling your Fifties and Sixties, and you don’t know what you want to do in your life. Do not be afraid of your age, embrace your age, realize there’s just a number, and look back to what you wanted to be in your 20s before all this life. -changing decision makers, you follow the wrong path. That person you can, you can still be, but you cannot be that person if you don’t believe in yourself.
1:11:29 And that’s what my book is, that’s what my book will be, and I’m just I’m just happy. I’m excited because I couldn’t have written that book five years ago, I couldn’t have written that book if I was still managed. The Steve Harvey. But I can manage now because I am rebranding myself. I am the last talent that I am looking through a window saying, Hey, can we?
1:11:50 Sean McDonald, does he have a voice, does he have a level of respect that people want to follow? Yes, they do tell me a bit about you, what’s something that you do every day that’s just non-negotiable that allows you to be successful. I know you wake up the same time every day, but that’s not negotiable, that’s not negotiable. Yeah, is there some other thing that you do a regular practice or a mindset that allows you to be the guy you are? I feel that I, I constantly challenge people around me, I use it.
1:12:18 There’s a thing is that if somebody calls me and asked me, What am I doing? That’s gonna be a very short conversation because you called me, and that’s why I’ve got the phrase I have no time for no non money-making conversations, you have to call me with a sense of value. I have time to chitchat. That’s a different conversation. But you do not call me and ask me, Hey Rochelle, what’s up?
1:12:43 I’m gonna go, Why you calling me all may gonna be like that? Yeah, yeah, so let’s get to why you calling me now. if you try to get a play. -by-play on Rashon McDonald’s Life, that’s not gonna happen. But if you’re gonna have a conversation about what, why you calling me, then we’re gonna get along.
1:13:02 Real good on this call that I will not change. And that call has something to do with the money making, conversation, the creation of some puppet ism. Everybody brought has a money making conversations. I love money making cuts. But you know what?
1:13:16 They do not understand that they have that same opportunity because they’ve worked a job because they’ve been beaten down. Because the other marriage, they don’t want to be in there in relationship, they don’t wanna be. They know they’re surrounded by people who don’t care about them, never will, don’t see any value in them being existing. In this world of being special. That’s what the average person walking down those streets right now it’s experiencing right now.
1:13:37 My job is to snatch them with information, snatch them with motivation, snatch them until looking past them and look in the mirror. Put down that stop sign. You actually stopping yourself, it’s not your parents, it’s not your minister, it’s not your kids, it’s now on you. It’s time for you to understand that you or stopping you stop now when you stop accept this change, accept this planning accepted 30 days, 60 days. They need to accept the fact that the people around you go Look at your difference, they’re gonna call you crazy, they’re gonna question your beliefs.
1:14:15 Then, when asked, Why are you doing this? Hey, let’s go do this because they want to keep you in that lane because you’re the person that they was leaning on. Believe that your strengths can be valued not only for other people, but it should be value for yourself. It’s alright to be selfish, it’s alright to believe that you can win being yourself and too many people don’t. I gotta stop that.
1:14:37 That’s my legacy, Brian, That is my legacy. excited man, I love it. Let me ask another question if I asked five of your best friends, What is Rashon Superpower? How does this man able to get everything done that he does? What would they tell me, Do you think, what would they say is about you? I just feel funny I had a former fraternity, but making Sapphires my fraternity from college, I hadn’t saw him in a long time.
1:15:04 I flew him to my home in Atlanta and we spent New Year’s Eve together. And I know some paternity experience like it wasn’t one to nurse. I’m a taster, powerful. Our III graduated college in seven years. All right, okay?
1:15:19 At the age of 23, I placed or make itself a fraternity, and so it was a six which played to program the wine. I’ve been like 13 weeks, but that was the first time I completed the goal. Difficult goal, right, very difficult goal, but I can play, used that goal. That’s why I’m very, that’s what I talk about short,-term goals. But I used that pledge process because I knew I was, I didn’t, I didn’t see a window of graduating, I didn’t graduate.
1:15:47 I think I was in school for five years and I went even close. I was still like a junior baby. And so, but when I play is I graduated in two because I used that pledge opportunity, which led to me being student body vice president, which led me to be go work for I.B.M. Notice how all once you change it, start setting goals in place. Your lifestyle changed the people around you, change the perception of you changes, and that’s what I’ll talk about.
1:16:14 Short,-term goals. So the players experience was important to me because I use it as a stepping stone for gold planning. I knew I wasn’t gonna graduate in six weeks. But I thought I could play the programmer and use that program, which became the basis of who I am today. Because I started doing live events, I started understanding through my fraternity that I could convince people to show up for parties.
1:16:38 I convinced people to show up for three-day weekend events, and that’s why I was looking at them. And they and they asked me, Why was I thinking them? Because I told them they allowed me to be me, they allowed me to. They loved my vision to change people’s lives and didn’t question it because they thought they saw something special in me. And I was just, I was just I was, but that was in my 20s now.
1:17:02 And so when you look at what I’m doing now, what I did for Steve Harvey, what Norvin, Steve Lee Smith. What I’ve done in movies were Kevin Hard and sitcoms with Jamie Foxx and Sitcoms and Monique. That was from college when I had an unbridled desire to be creative. When I knew that. I can convince people to show up at a certain day at a certain time and it would give me money.
1:17:25 I did the same thing with ratings on the radio, I did the same thing with box-office receipts, I did the same thing with TV. You show value people will pay you, you don’t so value, they’re gonna look around you for some value. And back to those fraternity brothers, you saw them recently, those poor guys, and what would they say about you? Whoever they say is that superpower, that superpower will probably be. That probably be that I just I believed in people because I had, because I couldn’t have accomplished the things.
1:18:01 That means that I had the ability to convince large sums of people, a large number of people, to do things that they thought they couldn’t do. So my ability, my superpower, is that I can convince people to be to be more than they think they’re capable. Billowing a being or doing OK, that’s my superpower. I’d like to believe that Steve Harvey, I like to believe that’s ugly. I’m doing that word with Steven Naismith.
1:18:26 I like to believe it. I’ve done that with Monique, I like to believe I’ve done that when they can. I’d like to believe I’ve done that with Cedric, the entertainer I like that. I believe I’ve done that with anybody who’s coming into my life. I like to believe that when Dave Chappelle saw me in front of the for season, I didn’t saw him like 15 years.
1:18:43 And he came out of his car and spoke to me and said, May I dance, are you in a long time? And I wouldn’t even thought he would ever remembered me. That means I made an impression on him that was good, and that’s who was. Sean McDonald is my brand is about telling people they can be special, accept the responsibility of being special, do not let fear win, and no know that sometimes the reason you’re not successful is you. What was the best day of your life and the worst day of your life?
1:19:11 Best day of my life was my daughter being born. Kristiana, Am I with the worst day of my life was when I was announced it was two worst days. It knows what worst day in my life was. It was towards days, really our. I was inform I had cancer, thyroid cancer and I always tell people when you heard were cancer, I don’t care who you are, you just take death.
1:19:36 I don’t give a damn about the survival rate, I don’t give a damn baby. We got new procedures out there, so I didn’t even tell anybody my family that I was diagnosed with cancer. Until I realized that if this was how Rashon was gonna go out, I was cool with it because I looked at my life at that point and it was five years ago and looked at my life. At this point, I realized that I’m living the life that I want to live, I’ve affected, I’ve impacted people of, I’m living my dream, eating the food I wanted to eat. After the places I want to live.
1:20:13 I’m good and I think that everybody wants to get it should get to that point in life where they can say, I’m good that way. That way. You, you, you realize that you live in your life. Rashad McCall is good with his life. And so that day, of course, I wear this, so people can.
1:20:30 When people ask me, that’s nice, I tell them exactly why I’m wearing it. Like I’d wanted to figure out a way to be able to tell people that I’m a cancer survivor. Cool, and I also want to let people know that I’m a cancer survivor. You probably know that because I don’t look like what you think of cancer. Survivor I don’t talk like what you think of cancer.
1:20:51 Survivor. I don’t walk like what you think of consoles. If I don’t eat like a cat, I’ll do it, but now that I do Jeremy Chocolate, I’ll do a steak. That’s what you think cancer survivors don’t do, Rashon does it because you can do it, so stop limiting your dreams. And so when everyone wanted a TV show, they say, That’s nice.
1:21:07 Well, I immediately let them know that I’m a cancer survivor. And it’s always like, because in their mind, people shape a vision of what they think people are, and that’s all I’m telling you. And there’s interviews. They stop letting people shape your dream, stop letting people shape your opportunity, stop letting people control your destiny. The other time was that I would.
1:21:31 I had my surgery. They removed completely, remove my thyroid. Okay, surgery from here to here. And I’m gonna tell you how that story I, you give me deep hearing that Brian good every. I do an annual an annual physical, and I do it on my teeth as well as my body.
1:21:54 And so December I did my annual physical. I did it, but, doctor, I know these people for years and there’s a lesson to be learned there instead. Sometimes where you going and with doctors. And on the regular basis, you can get casual with your conversations that you really don’t tell them what’s really going on. And so and so and I go, and so I, my doctor said I was fine and he said, Hey, won’t you do some blood tests, just a regular routine blood test?
1:22:24 When I went in and saw the doctor, I’m past the dentist now. Now, if anybody know about thyroid, that’s what a doctor checks you here they’re checking for thyroid, they take it for a cancer placement. So I didn’t. I went through this saying if they were two highly skilled doctors I’ve been seeing for years, I trust with my life. This young doctor, female, just saying she’s female because she was female, she said.
1:22:48 Oh, I know I’m doing blood tests, but can I just touch your neck? I go now. This is the person I never had a conversation with before now, she said. I said, she said, What’s that? I said, Well, you know, I think, you know, I lift weights a little bit, you know, maybe I was straining my neck a little bit, she said.
1:23:07 Can we do a biopsy on that? I go, Why kind of surance, Why not? That is how I was diagnosed. If she doesn’t diagnose me in February, then I would have went another year with that cancer in my system. I was diagnosed, my dentist was a part was done, my normal doctor was done.
1:23:35 And I don’t blame them because you know why? Because I go in there talking like a friend and not a patient. And that’s very important for people to hear that when you go see a doctor, always be a patient, never be in a hurry. And because a person I didn’t know treated me like a patient, that gets what I talk back to her like I was a patient and it saved my life. Six weeks later, you’re friendly.
1:24:08 Rushan McDonald climbs on the ladder. Remember six weeks after surgery now, with flip-flops to change a light book on my garage clamped all on, the six-foot ladder climbed all the way to the top, proceeded to open the door of the little lantern. And again, you know, and it gave way. So that if you go to my come to my house, Brian, I refuse to put that little door back on that lantern. Because I was the only thing like that I thought would keep me in the air and I failed to the ground.
1:24:47 And as I was falling, I remember because I was mild, falling headfirst, and I remember I had to rotate that she was shining. My mind said, You have to rotate your body, rotate your body as you’re falling. And as I fail my body, my but hit soft pause and get my arm hitting and so out of that. I fractured my arm and I fractured my thumb because I was in denial about my health. And so I say that people will do a lot of foolish things in life, not nothing.
1:25:20 There’s no drugs here. There was no alcohol here. It was just me denying that I wasn’t healthy, denying that I was doing something I was fully incapable of doing. But I did it anyway. And so many people make mistakes that same way.
1:25:34 So those are two moments that I always want to share with people. Because as smart as people think I am as successful as people think I am. I’m pretty stupid, too, but you have to admit these stupid moments, and not if we they be corrected in future. Now I don’t care if it’s a lightbulb need to be changed in my house. I call lectures, and that’s the truth, because guess what?
1:26:01 I positioned myself financially to call that in the Tricia. And he said, Has $75 to go up there and change that book. Go do it because I’m not climbing any more ladders, because that’s not my job. You learn, is that emotional time going through that cancer? I’m a man, you know, let me just tell you, I could say I’m a cancer survivor, but nice to have cancer.
1:26:21 They could come back, but I don’t let that stop me. I don’t let anything stop me and so many people they go through life, a line needs to stop them little bitty things, you know, relationship like. I have to go back to that because the fact that there’s so many people are allowed relationships to stop them. Because reason. I say that, because that’s the one person that can tell you’re great or tell you’re average and still sleep with you and then.
1:26:50 But if you don’t have somebody pushing you out that door and then rooting for you when you return, even if you’re not returning with a success story, you can’t win, man. And so that’s why I tell anybody that I’m a cancer survivor, and I tell them proudly, because guess what? I’m pretty sure I don’t look like a cancer survivor. I will talk like one only act like one, and guess what, I’m cool with that because you’re talking to Rashad McDonald, what scares you? What scares me is that my daughter, I just met just my daughter, won’t have their opportunity to just see the things that I may have seen in my life, but that’s just me.
1:27:34 You know, I grew up in the era where you turn on. CNN And people are snatching kids and people are doing crazy things in this world that I find unacceptable. Because what they probably were doing it in the Sixties took, we just didn’t have technology, just inform us of this ignorance. And so I think that’s my fear, my fear, that the life and that’s the opportunities. She’s a she’s a dean’s list student, honor, Honor Society.
1:28:01 That’s honest aside, the students she’s studying gaming design. I just want her to win, like I dad want. Yeah, what would we be surprised to learn about you? Maybe we can talk about baking right now. That I was funny, it was like, I just got my by truck, one of my trucks, the interior redone.
1:28:22 And then you know, then I went to my optometrist for some contacts, and then my Thomas just say, says, You paint, right? I say, Yeah, Oh, I wish you talking. Actually, that’s so don’t wear by everybody. And then I went to the when they went in, picked up my truck at my house. I had made some coconut macaroons, and I told the owner the company, I said, You have one.
1:28:49 And he was the best I’ve ever eaten, and so one day I just took some cupcakes system, coconut ruin to him on the same day I took him to her, because that’s me. God has given me a lot of gifts, man, and I feel fortunate to be able to share them with people. I feel fortunate to be on your show. This is a blessing to me and people couldn’t say, What, why do you say that? I say, because I’m being honest, I’m just trying to tell people they can be special.
1:29:22 I’m just trying to tell people that they’re stopping themselves if they’re not achieving the goals that they want to achieve in life. I’m just telling people in life that I’ve been bullied, I’m a black man. I come from impoverished conditions. It took me seven years to graduate. People have told me that I was doing Stand-up comedy that, and you could be a lot of funny if people can understand what you’re saying.
1:29:43 They did make an assistant because the room was laughing, so people were always questioning your abilities. To be successful, go deaf, turn a deaf ear and find people who want to hear your success. Stories who want to hear your dreams and want to help you build your opportunities. What keeps you awake at night, and do you think we’re gonna make it in this world? Rashad McDowell really lied to you.
1:30:07 You’re always thinking about what’s next. Yeah, you know something, I get up at 4 o’clock, okay, and I’m serious about that. And if I go to bed at 2, I look at the next flicks next Netflix movie I’ve I’ll Watch It I will enjoy. If I could stay up there, not go to sleep, I’ll be happy. I stayed up 52 hours enrolled and I was vibrating, you know, trying just to see, you know, but, you know, one could always say it was Rashad McDonald.
1:30:42 His own worst enemy, No Rashad McDonald, is his number one fan of himself. Because I’m willing to challenge myself, I’m willing to say what my weaknesses are and my weaknesses are that I probably care too much. My weaknesses are in college. I a polished and in college too long because I was trying to help people move forward. The cover It’s a natural, which I eventually realized I wasn’t answers or personal in math, and as though and I wasn’t, I went to go to the Citizen engineering.
1:31:08 Then I went to school that changed at the chemical engineering, and then I ran into physics. And in. Physic is the only the only f I have on my transcript because I didn’t understand physics. And so, but I realized that one. The journey I was supposed to take when I took sociology, sociology changed my life.
1:31:27 Sociology. Let me know that this is where I supposed to take my life, to change. People understand how people interact. I framed out the cancers, didn’t maybe realize that, hey, you could be the same color. It’s still gonna be, you know, racism there, just say you and darker, you’re lighter.
1:31:45 They’re still gonna be caste system, so it doesn’t matter whether you look different or you just same race. People are gonna break down because the number one thing that they want to tell somebody who’s better than who. And so sociology really, really allowed me to understand that I can be anything if I understood who I was talking to and so that college changed my life. Man, if I didn’t go to college, I will not be sitting here today. What you talking about the many great stories we shared in his interview, the many great people of communicating with over the years is college made it happen.
1:32:25 But, Sean, I’ve got a few final questions. I always asked my guests if you could pick up a magic phone and ring up. Twenty year old with Sean. I guess here, sophomore in school until freshman, I don’t know what doing there. But if you could give that young man some advice, Okay, so everything you know now, what’s that one thing you tell them?
1:32:42 powerful stuff. How do we find out about when the books coming out, how do we get in touch with you? And there you got a lot of different websites for different flames.
1:33:13 What’s the best way money, Makin, conversation, calm? You can join my fan club, the Gold-bug, to write when you’re going there. First of all, I want to thank you, I just want to thank people who want to listen. I don’t want to thank people. I’ve only had them one other opportunity to speak like this, and it just went viral.
1:33:30 And I feel that I’m even more pronounced about being able to drive people to certain places. To see my platform and validate what I’m saying is the truth, but my name in conversation, comm you join that and you understand about time frame of my book. You might be able to set weekly I was in that monthly newsletters by press releases. You be aware I’m also building a YouTube channel, gonna Make Conversation Calm YouTube channel. So all my individual interviews, which are over 500 now, because I feel that’s how I reached a younger demo.
1:34:02 Because of the fact that you can go to click a Bishop T DJ”Q you can book, click on Morris Chestnut. You can book different people on there and hear their stories here. Deion Sanders Talking about his greatness. These are the things that I think I’m an information highway, and that’s what I’m provided to. Everybody who’s watching your show, listen to your show.
1:34:22 And because of the fact that information is King Man, content is king, information is really the king. Must be fun listening every week, because that’s what you do on your show. You listen to these people, leaves you things, Oh, you know, the thing about listening you, I’m listening to you and I. I love this conversation because I feel we’re having a conversation. And in that process, I smile because you’re saying some things back to me that I may have not heard I heard before. And it’s kind of like reaffirming that I’m headed down the right track.
1:34:55 And so when I talk to people I show tomorrow, I have a welterweight boxing champion over there. I have a person who texas a-m professor on the show, I have a person with a numerologist on the show. You know, all these things these in, and so that’s eclectic and people don’t talk to people like that, but it guess what? All those people are changing lives. All those people have an impact on making people very, very successful, and that’s what I’m trying to do.
1:35:22 I love it, I love it, you know, I started doing this show about eight years ago and I just started listening, and I’ll be honest, you know, sometimes I didn’t agree with what the people were saying, it didn’t. I wanted to kind of step up and say, No, I’m you’re wrong, and I just decided to shut my mouth. And over the years, many of those same people I realized were right, and I just wasn’t ready to receive the message. So now what I try to do is listen to people because you can find wisdom anywhere. Yes, you can just hear theirs and there’s bits of it.
1:35:51 And sometimes one person will say one phrase Yes, at the right time, at the right moment in your life, it’ll change the direction of your life. I think you’ve done that today with us. I feel that way. I love when I finish interviews and you know where there’s crews that are listening to my, my interview, they go, Wow, wow, thank you, and that means that this interview, if that one person that listen to this interview live. And I was able to break down information in their head and let them.
1:36:20 I realize that they can be special because that’s for this interview about. That’s all why I came up here, I just came up here to do the interview. To give me a platform. To be able to reach some more people and tell them they can be great, there’s nothing wrong with that. I spend airline ticket, I spend a hotel room, I spit of a good or bad meal to be able to tell people that they can be great.
1:36:40 And if, in Rashad McDonald, that’s my goal equal to my teammate conversation, calm and is a wealth of information where you can find some nugget of information that would change your life. I appreciate you coming on, I think you’re getting a lot of signs from the universe that you’re doing something right, so keep going with that. And look, I appreciate the fact you reinvent yourself, and most people will be never willing to do that. They’re like, I’m gonna retire, I’m gonna keep doing this. I got a great gig, right?
1:37:07 And I love people that are constantly reinventing themselves. I try to do it once every few years and is painful. Well, you guess what, we’re friends, okay, no, we’re friends and come to Atlanta. I’m a foodie. I got you annoying me. I’m probably gonna be in London. No, it’s probably gonna be this year.
1:37:23 I just know my life and because it’s by association and so come to New York, tell me I’ll meet you, I. I just know that people who come into my life, I always tell people that is really interesting. How people come into my life is that they’re gonna be successful because I choose to give you an opportunity to be in the lane of truth. Michonne I look forward to seeing you in London, I’m gonna take you up on that and come down. ATLANTA.
1:37:55 You really never show me that town before, and I want one of those Macaroons. Absolutely mobile the Chocolate -. I love it. Yes, thank you so much you.