Guy Kawasaki – The Art Of Social Media

Today we speak to Guy Kawasaki, author, entrepreneur and social media expert, he’s worked with some of the biggest companies in Silicon Valley. In the late 80s he worked at Apple, directly under the leadership of Steve Jobs. More recently he’s worked as Google advisor to Motorola. His expertise is coveted and his zero bull approach to work has seen him deliver time and time again. His stories are fascinating, coming from that revolutionarily historic place, only decades ago, that spawned personal computing and the internet as we know it today.

He’ll also be sharing some of his insight into what it means to operate on social media. Want to become a social media mover and shaker? Ready to start a brand revolution online and build interactive community around what you do? Companies want to get online, but most of them do it wrong or blow valuable time and resource misfiring their strategy. Kawasaki will be dropping some wisdom..

We’re giving away signed copies of Kawasaki’s book in our Twitter competition. Pick out the best quotes from the show and tweet them out using #kawasakiquotes. The winners will be selected by Brian and contacted to receive their prize!

[10:30] What do you think of London?

[12:37] I don’t think all the brains and ideas comes from Silicon Valley.

[13:25] Do you think the UK lags in social media?

[13:55] A producer of Social Media. Tweeting the 3 times a day 8 hours apart.

[18:20] I don’t bend over in social media. Writing and cutting out distractions.

[21:58] Speaking.

[23:28] Writing. Outline, vomit and remove the undigested food. Writer’s block.

[25:00] Don’t believe in the criticism and self criticism.

[26:00] Don’t publish to promote yourself. Publish content that your audience want to read not what you want them to read.

[28:40] The Art of Social Media. Organised by functions like how to set up a profile.

[32:18] Your avatar should convince people you are likeable, confident, and trustworthy. Cover story.

[33:00] Mantras. 2 or 3 words why you exist.

[36:00] Curation is as valuable as creating the content.

[37:00] Resharing is the key metric.

[38:00] What percentage of Fortune 500 companies are doing it right. They are not using it optimally

[39:30] Maximise my return or minimise my lost.

[42:30] Whale sushi.

[48:16] When you get to 60, you just don’t give a shit.

[48:50] Being 60 in Silicon Valley.

[50:52] Winners are VPs – I don’t think that is true.

[51:30] 4 kids. 60 with a 9 year old.

[52:45] VCs are not your friends.

[54:45] It’s better to be lucky than be smart.

[56:00] Why is selling diamond harder than the hardware business.

[58:00] Doing the best work of my life in Apple. Working with Steve Jobs.

[1:05:00] If you see any group of customers buying your product, declare victory. Churn baby.

[1:07:25] The good old days. The classics.

[1:12:30] Ice Hockey.

[1:13:15] Back in the day, when I was in college…

[1:14:00] The Art of the Start 2.0

[1:15:58] Uploading native in Facebook. Marques Brownlee.

[1:19:10] Real value in if you want to learn “how to do…” people are going to Youtube.

[1:20:00] Killer app for Google Glass.

[1:22:10] Advice to the 20 year old Guy Kawasaki.

[1:22:15] Best advice you’ve ever received.

[1:22:56] Advice to the 20 year old who wants to be an evangelist of a company.