Close this search box.
Watch > Episode > Grant Cardone - The 10X Rule

Grant Cardone - The 10X Rule


CEO of Cardone Capital, Private Equity Fund Manager & Real Estate Investor

Grant Cardone, the world-renowned author, investor, sales trainer and motivational speaker returns to the London Real studio to discuss a number of subjects with host Brian Rose, including the impact of his early life growing up in Louisiana, how he has come to learn the value of time and his views on Elon Musk. 

Grant Cardone’s journey into entrepreneurship wasn’t paved with gold. Raised in a middle-class family, Cardone faced the realities of financial constraints early on. It was the crucible of these challenges that forged the resilience and tenacity that would become the hallmark of his entrepreneurial spirit.

Cardone’s entrepreneurial odyssey began with ventures in the automobile industry and consulting. These early experiences, coupled with an innate flair for salesmanship, laid the groundwork for the empire he would later build. Despite facing setbacks in the 1990s, Cardone’s refusal to be defined by adversity marked the commencement of a remarkable ascent.

Grant Cardone’s foray into real estate marked a watershed moment in his career. Founding Cardone Capital, he embarked on a trajectory that would redefine real estate investing. His approach involved acquiring multifamily properties, implementing strategic enhancements, and leveraging economies of scale. Cardone’s real estate empire burgeoned, earning him not only financial success but also acclaim as an influential voice in the real estate industry.

At the core of Grant Cardone’s success philosophy is the famous “10X Rule,” expounded in his bestselling book of the same name. This principle advocates for setting goals and taking actions that are ten times greater than initially conceived. Cardone’s philosophy challenges individuals to break free from mediocrity and embrace an ethos of audacious ambition and relentless effort.

The 10X Rule encapsulates not just a numerical multiplier but a mindset, an approach that has resonated with countless individuals seeking to unleash their full potential. Cardone’s teachings have spurred a movement of individuals who, inspired by the 10X philosophy, are achieving unprecedented success in their personal and professional lives.

Grant Cardone’s impact extends beyond the boardroom into the realm of sales training and motivational speaking. His electrifying presentations, characterised by passion and conviction, have made him a sought-after speaker at global events. Cardone’s sales training programs distil the essence of effective communication, confidence-building, and persistent action, offering a roadmap to sales excellence.

In the age of digital connectivity, Grant Cardone has harnessed the power of online platforms to disseminate his message globally. With a commanding presence on social media, a prolific YouTube channel, and impactful podcasts, Cardone has cultivated a vast digital following. His content not only shares insights into entrepreneurship but also provides a window into the daily life and mindset of a high achiever.

Grant Cardone’s journey from adversity to triumph is a testament to the transformative power of resilience, vision, and unwavering commitment.

His influence reaches beyond the business realm, touching the lives of individuals seeking to transcend limits and achieve greatness. Grant Cardone’s narrative is not just a story of success but a call to action; an invitation to dream big, work hard, and defy the gravitational pull of mediocrity in the pursuit of an extraordinary life.


00:00 Trailer.
03:42 Brian’s thoughts on the episode.
06:15 Brian’s introduction.
06:51 Behaving with propriety in London.
08:41 An atmosphere of constant fear is the cause of who he is today.
11:34 76% of Americans live pay cheque to pay cheque: generalised perception of Americans is untrue.
13:09 What formed Grant’s character growing up in Louisiana.
17:40 Shooting guns and taking drugs; the powerful punches he took offered an underlying message.
23:50 Boredom is the drug you need to avoid, and he sees a lot of boredom in the UK.
25:32 The catalyst that took him into rehab.
29:26 Trouble with rehab centres is you are playing with the “just” and Grant has never been just-in anything.
34:08 Work is a gift from God.
37:59 Grant hated being in Sales and it receives scant respect in the UK.
39:59 When he fully commits to something he receives back in multifarious ways.
43:12 The internet may kill retail store type selling, but the big deals will always need a good negotiator.
45:19 Five years after rehab Grant makes first million dollars, but did self-esteem return with it?
47:20 Learning the value of time as he developed his business by learning how to sell.
51:06 When Grant says poor people are selfish it’s the middle class he is talking about.
57:35 No-one should ever own their own home.
1:03:15 Why Grant goes broke twice a year.
1:09:34 Until you get your first $100,000, invest in yourself.
1:10:32 What the 2008 crash taught Grant.
1:13:08 How rich people buy time.
1:15:10 You need to meet people, you need friends around the world because it is still about who you know.
1:18:36 The most important thing in Grant’s life is himself as a spiritual unit.
1:22:34 What the next five years hold for Grant.
1:25:06 Why Grant is teaching social media.
1:27:18 How Grant is different from five years ago.
1:28:34 Elon Musk, he’s 10X.
1:32:24 Emotional reply to what Grant feels about being a Father.
1:35:51 Would Grant ever go into Politics?
1:36:22 What scares Grant.
1:37:22 Phone call to the 20-year old Grant.
1:39:43 Success secrets.
1:40:55 Grant is nothing like his public persona.
1:42:08 Brian’s summing up.


"Of the People, By the People, For the People"


Exclusive Access To The Hottest Early Stage Deals In Crypto, Artificial Intelligence & Metaverse


Learn how to profilt from crypto & DeFi with my four week blockchain bootcamp


Learn How To Attract Wealth & Opportunities In Six Simple Steps