Full transcript: Gary Vaynerchuk on London Real
7:22 Brian Rose: This is London Real. I am Brian Rose. My guest today is Gary Vaynerchuk, the entrepreneur, venture capitalist, public speaker, media mogul and host of the AskGaryVee Show. You own VaynerMedia, one of the world’s hottest digital agencies, and are opening your first office in London this spring. You’ve invested in Facebook, Twitter, Tumblr, Uber before eventually co-founding VaynerRSC, your angel fund.
7:43 Your newest book is called AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media and Self-Awareness. Gary, welcome to London.
7:50 Gary Vaynerchuk: Thanks for having me.
7:52 Brian Rose: Great to have you here. What happened last night in Soho in the middle of London?
7:56 I’m watching you on Periscope. Uh, you know, you kind of had this flash mob. I think you put it out on Snapchat.
8:02 Gary Vaynerchuk: Yes, and hundreds of people were there like on a Tuesday night at 10:30. Last night was, uh, something I probably will- it’s funny, I told the team like, I will fundamentally under- remember this night my whole life.
8:13 Last night I did something I haven’t done in a long time. Early Twitter, 2007, 2008, I could tweet and say I’m going to a pizza shop and, you know, 20 people would show up and it’d be incredible. Uh, obviously I’m doing a big book signing event in London today and I saw a lot of people tweeting and snapping and Instagramming that they were disappointed that they couldn’t make it. So I’m like, you know what, put out on Snapchat, I said, hey, tonight after dinner, you know, I’m gonna go pick some spot, come and meet me.
8:41 And, uh, and I put that on Snapchat and Instagram and we sat and had dinner and I said, we were debating how many people would show up and, uh, you know, I was like, man, if 50 people show up, then I feel like my brand is really doing something, like something’s happening here. There was 250,300 people. It was complete insanity. Um, you know, I’m doing a daily vlog called DailyVee, so thank God DRock was there. I keep looking over at him.
9:05 He recorded. I can’t wait to see the footage. It was super humbling. I mean, to- it started at 10: 30 at night, we were there till 1:30 in the morning. People literally stood there for an hour and a half, two hours, three hours just to take a selfie or ask a question.
9:21 Um, I don’t even, I don’t even know how to put into words the level of gratitude and humility that you have to feel as a human being that in a couple of hours in a country you don’t live in that people would show up to that level. Um, it was a super cool night for me, man.
9:36 Brian Rose: Does the vibe here in London feel a little different, with the people asking you slightly different questions than if you’re doing that in New York or L.A.?
9:45 Gary Vaynerchuk: You know, it’s so funny. We, uh, you know, I was born in Belarus in the former Soviet Union, so I think I’m a little bit of a different American.
9:53 I’m an immigrant, I have European roots, and I grew up in the wine business, as you may know, so I’ve spent a lot of time in Europe in general. You hear the stereotypes of, like, Americans are aggressive. I’m an aggressive guy. I’m aggressive for Americans. So, you know, I hear it for- from Europeans and other people in the world, you’re very aggressive, and people could speak to people more passive or things of that nature.
10:15 I think the people that I attract are hungry, our workaholics, are massively ambitious. And so, you know, not really, you know, like outside of the accents, um, that felt like the same thing would have happened if I was in LA or- or, you know, San Francisco or anywhere else in the U.S. that’s not New York and had people show up. Um, they’re- they’re hungry and ambitious and the- the kind of stereotype that an American businessman or woman impose on other parts of the world of not as hungry.
10:46 And look, I’m cynical to tea time and pub culture in the UK, like I’m- I’m cynical to people that work eight or ten hours in the U.S. and think they’re soft. So I can go there, but not the people that are going to come out on a Tuesday night at 11:30 p.m. and ask a business question. They’re hungry.
11:02 Brian Rose: Yeah, yeah. I mean, we’re next door to France where they have the 35-hour work week.
11:07 Yes. You know, and the word hustle, I think, was invented in America.
11:10 Gary Vaynerchuk: Yes. You could argue it’s for a lot of reasons, maybe because it was always capital, you could always go west, you could always do things here. You know, there is that usual pieces that people don’t hustle here.
11:19 Brian Rose: It’s a little bit different. I mean, how is the British vibe when it comes to even social media? Is there a different kind of cultural piece?
11:26 Gary Vaynerchuk: Look, I think there’s different culture. I think there’s different culture within London to the outskirts of the UK.
11:31 I mean, New York is very different than my Chattanooga, Tennessee office. There’s different hustle within VaynerMedia, who has a hustle leader. There’s different hustle between New York and L.A., and LA’s on fire, my fastest growing office, and they’re on fire, and it’s still different because nature’s real. Like in New York we don’t have Venice Beach and we don’t have yoga and juice classes going on 24/7 and sunshine blasting in your face every minute.
11:59 Do I think, you know, look, there’s buildings here that are like, I walk by 10 buildings today that are older than our country, right? So there’s a maturity level, uh, infrastructure level, there’s the histories of world wars, there’s a lot of things that happen here that are different. And so I’m not interested in judging people’s hustle. I’m interested in telling people how I’ve accomplished what I’ve accomplished, which is, I don’t think I’m that talented.
12:25 I do think I’ve outworked people. I think that’s real. I also think it’s controllable, and I think anybody who’s watching right now, they may not be the most talented entrepreneur or salesman or, uh, you know, an amazing, uh, craft of content, but if they outwork somebody, that is a variable that feels in control. Somebody wants to start a YouTube show, if they do it 365 days a year versus somebody that does it 137 days a year and they’re equally as talented, the person that- that’s the 365 is gonna win.
12:54 I mean, that’s just truth, and it’s the only practical advice that I think I can give. Go get more talent, I can’t say that, but, you know, work harder and go to less happy hours and don’t watch, you know, entire seasons of House of Cards. Yeah, that feels real. And so you know, to me, I think it’s amazing to take the whole month of August off in Europe. I think that’s amazing.
13:18 Work-life balance, and for many people that’s the right advice. It’s just not my little narrow view on the world. In the concept of, if you complain about what you want professionally, well, there’s a way to fix it. If you’re content and you make 55,000 euros a year and you have all of August off and you’re part of the dart team and you spend tons of time with your kids and you’re content and you do not complain, well then you’re a hero to me. Got it.
13:49 Yeah, it’s about who complains. Yeah, you can have anything. Not everybody’s meant to make a million dollars. Not everybody should want that. Um, I have friends that make tens of millions of dollars, because I come from Silicon Valley culture, who complain about not spending time with their kids, and I yell at them in the reverse way and say you’re full of crap.
14:07 You have unlimited resources, don’t cry to me. You’re trying to pander and position yourself as a good guy. Go spend time with the kids.
14:14 Brian Rose: Let’s talk about complaining, because you said b******t entrepreneurs complain, and you said that at South by Southwest last week. Uh, Bezos has a fantastic line where he says complaining is not a strategy.
14:25 Gary Vaynerchuk: He’s right. That’s why I like him so much. I don’t know Jeff, but if you ask me which entrepreneur I like the most, it’s him because of how he runs Amazon, which is they do a lot of different things, it’s always adjusting, and it makes sense to me that he would have that- that, I’m glad. This first time I’ve ever heard that. I’m excited to think he thinks.
14:43 I truly think that if you complain, it’s literally the second you start the sentence is a step back in a non-winning way, and that’s really what I’m focused on. I’m very worried that I’ve not done a good job in my hyperbole style of communication and my very Twitter-centric quotes and my interview style of, like, giving good you know, people want to interview me because I’m a good- I’m a good quote. Uh, and on stage I lose my mind and blackout and go, I, you know, this is- these are the opportunities where I get to clarify and I’m so appreciative of it when I know I’m sitting with somebody who knows how to interview and gives me some opportunity to go deep.
15:18 It’s just that, like, I don’t care what you want. You could have anything you want. I don’t want to be the entrepreneurs’ entrepreneur. Hustle is the only way. I’m not looking to impose my lifestyle on anybody.
15:31 It’s just important for people to understand that complaining has no value and if you complain about not having enough money, work more. If you complain about not having work-life balance, spend more time on vacationing in your family. It’s super simple. Let your actions dictate instead of sitting there and feeling like you’re not in control.
15:52 Brian Rose: Does that come a bit from, uh, being born in Belarus, having Russian family?
15:57 Russians aren’t over-complaining much, you know, we’re not far from Moscow, but they’re known for just getting on with it.
16:02 Gary Vaynerchuk: Also, you know, I’m an immigrant in this country and I think it gives me an advantage.
16:06 Brian Rose: You were an immigrant in America. Does that kind of go hand in hand?
16:09 Gary Vaynerchuk: 100%.
16:09 I’m writing a book right now, I have three or four books that I’m writing in my head, that’s how I write them, uh, called I Wish Everybody Was an Immigrant. It’s a huge advantage. You’re hungry, you get to appreciate it, you know. You’re an immigrant, UK from the US, different in some ways, because the US is such a great, you know, opportunity place, but boy, you know, still different. You get to see the UK, London market for what all its value is versus what you had.
16:36 It’s amazing when you go to a different place, very often you went there for a reason. Thus you’re looking for the opportunity, right? You see the opportunity, you see the opportunities here that are different than what you saw in San Diego or any parts of the U.S. That’s a little bit, again, a little bit different. Most people come from places that don’t have as many opportunities and they- they can’t even begin.
16:57 I mean, I have not talked to an immigrant that doesn’t have some level of disdain and/or disrespect for every American they know, because they just know. They see it for what it is, which is, holy crap, there is 87% of the rest of the world where you’d never have this chance and probably zero percent other place where it’s so rewarded. I mean, it’s so rewarded, even with all the immigration and geopolitical issues at hand. Still, in America, if you come from another place, even though you’re stealing our jobs and all the cliche stuff, that the hate and the negativity that people are pushing, still, if you go out and execute and win, America’s like, you’re a winner.
17:41 Brian Rose: It’s really, you know, it’s capitalism.
17:45 Gary Vaynerchuk: Yeah. So, um, yeah, I think it is a humongous advantage. My parents had no gear. My mom and dad had absolutely no, uh, no tolerance for complaining.
17:58 Um, they suffocated it. In hindsight, as I sit here, like, you can see I kind of looked over and like, I’m thinking, yeah, like there was just like, what are you talking about? Like there’s just- there was no opportunity for that. I really appreciate that. It’s funny, I’m visceral to complaining and I think it comes from my parents.
18:15 Brian Rose: When your dad’s making you work 10 hours a day, you know, bagging ice and these kind of things, are you are you mad at him or do you know he has something? Because also you- you, I mean, is it true you had thirty thousand dollars underneath your bed and the thirteen-year-old with lemonade stands?
18:28 Gary Vaynerchuk: I had one Facebook- baseball, baseball cards. Okay. Yeah.
18:30 I had a lot of money, and, uh, and that’s intense, and I went from, for everybody who- most people who don’t know me, I went from selling one to two thousand dollars a weekend of sports cards, which was a phenomenon, a big fad in the US in the late 80s, early 90s. Every kid collected them, so there was a big market, to turning 14. You know, my parents, even though there was a lot of money, didn’t think that was a real business. I was 14. It’s a kid.
18:57 My daughter’s just about to turn seven, I’m like, Jesus, 14. Uh, and I pick- I gotta pay two bucks an hour for bagging ice for 10 to 14 hours. I mean, real, I mean, like pure child labor, but again, when you’re coming from a Soviet background, my parents didn’t think it was unusual for a 14-year-old to work 14 hours, because A, you did that kind of labor back in the old country on the farm or wherever the hell, and B, by the time you were 16 you were grown up in Russia, so there was, you know, I mean, American parents today treating their 23-year-olds like they’re a kid, you know, just the polar opposite of what I grew up with.
19:36 Um, and did I? Yeah, I mean, I struggled with that transition, because I was really making money and I was really my own boss, and I was really- I think I was a wonder kid in hindsight now. Like, I was a p- I was a- I’m a really talented entrepreneur, like now as I’ve built my second big business with really no knowledge of the advertising world, one of the fastest growing businesses in that space of all time, not just the current one.
19:59 Brian Rose: One of your quotes is, this is real business, this isn’t guru b******t, and that’s what makes you different about a lot of the people that comment on social media.
20:08 And I look like a guru, right? I hyperbolize, I spiel, I’ve got [expletive] energy, you know, like I’m a little toned down now, but you give me more, this is more c- I like, you know, this is where I can probably have my- this is a good thing for me. This is a little bit less energy, more, I’m a little more zoned in. I’m up for the challenge of a good interview, but you put me on stage on a panel where I’m starving for attention, because that’s just who I am, and I’ve got, you know, four minutes out of a 30-minute time, what am I gonna say?
20:38 I’m gonna say stuff that’s gonna grab people’s attention so that it’s a gateway drug for them to dig deep. But when I’m gonna sit there and say, you know, TV is dead and you guys all suck and, like, the world is, like, people, what are they gonna react to, right? And again, I’m also charismatic, which is an inch away from a cousin of being full of b******t, right? And so, like, when you have all that, um, yeah, the reason I say that is what bothers me is when a normal person in a normal setting who’s not in a crowd, who’s getting my spiel, but we’re having a drink, who are trying to figure out from photograph, I’m like, I’m like, don’t you remember the narrative?
21:14 I built a $60 million e-commerce, bricks and mortar wine retail business in the late 90s when nobody did that before. I was 34 years- I was a man. I was 34 years old before I, you know, I was 36. Yeah, 34 years old before I really kind of, like, came out and said, I’m a businessman, here’s some of my advice. I’m not a 22-year-old life coach, right, who, you know, trying to sell- I don’t have a mastermind course, there’s no $400 ebook, you don’t go to my website and then there’s a paywall for you to buy my private label brain pills.
21:50 Like, I think people get confused with me because I am, you know, you know, I’m far more the cliche old school, you know, I’m much more- and the truth is I don’t know Richard Branson’s career well enough to say this, because I just don’t study any business person, but my intuition is he built a real business and he was a charismatic character who also liked the camera and was out there, and so I feel like I’m much more that, because I actually build businesses, and the reason I built VaynerMedia on Madison Avenue in the face of the history of advertising was to remind everybody, probably most myself, because after Wine Library and Wine Library TV, I did start being an author, I did start speaking, I did start acting like a pundit and like a commentator and a personality, and I- and even though I invested in all those great companies during that time and could have easily put myself as one of the great venture capital-like behavior guys, which is a career in itself, I didn’t view passive investing as a true worthwhile business expedition, and so I went and built an agency, a black and white business, um, right in the mouth of all of the people that don’t think I’m a real businessman, because I love competition and I feed off of people not believing.
23:13 Brian Rose: Why go so big? I mean, 600-plus employees now. You could have eased in, you could have kept it small.
23:19 Gary Vaynerchuk: It’s tricky when you go from that, you know, 50 to 200 employee thing. You know, we went from 30 to 650 people in 48 months.
23:27 I went big because I’m capable of it. You know, I’m an HR-driven CEO. You know, the closer you get into my epicenter, the more I’m liked by the people that are closer to the center of the sun, right? So that’s, you know, that’s always, by the way, that is always what gets me through the YouTube comments of, this guy’s full of crap, right? Because they hurt.
23:45 Yeah, like, I mean, you know, I equally care what everybody thinks while not giving a crap what anybody thinks. It’s a very interesting kind of push-pull, that inner circle in your company keeps you- what keeps me most grounded is- what keeps me most grounded is in 13 years, on our seventh interaction, you’re gonna like me more than you like me right now, which only proves the reverse of all the things that aren’t good in life, you know. Many people, you know, many people are loved by all these people behind the camera right now that I know are full of crap, and sure enough, after five and seven and nine years, they don’t win.
24:25 I’m the reverse, you know. I come out the gate hard, so 80%, like, it actually have a good ratio. It’s the only way I’ve been able to survive, but there’s absolutely people viscerally that respond the other way of, like, oh, what’s this guy, you know, work 18 hours a day. How many comments do you think, when that’s the only quote in my Facebook feed, say this guy’s broken, he’s going to wake up one day and not know his kids and he’s got- they don’t know me.
24:49 They don’t know, like, my seven weeks’ vacation. They don’t know my weekends are actually with my kids for real. They don’t know that ninety percent of parents get home at five p.m. but they don’t really interact. They don’t know that it’s depth, not with- you could be with somebody for 90 hours, they could be 90 not hardcore emotional loved nourishing in hours, or it could be somebody for an hour and it’s all in, it’s forever, right? Yeah.
25:13 So you know, I- you know, when you put yourself out there and you’re doing it as well, you have to be prepared for that feedback. It’s par, it’s the cost of entry. It doesn’t not mean that you don’t take it to heart and things of that nature, and so, um, yeah, I- I live- what’s it- what I’m able to get through is those 650 people, they know who I am, or actually only 150 people in that 650 firm right now really know who I am, and that’s what gives me the energy, because it reminds you, like, right, you know, the closer people know that you, you know, the better.
25:45 And so I live, I live in results. Like, the people that know me, it’s good. The businesses I built, they’re real. I have fundamentally felt a shift in the last two years of the level of respect from anybody who’s interviewing me to anybody who runs into me, like, this business meant something. It’s like, wait a minute, this is his second rodeo, you know.
26:04 In five years he built a three to sixty million dollar wine business, now in five years you build a 300 million dollar advertising agency. Okay, this guy’s a businessman. And so that’s been fun for me, because I’m gonna do that a bunch more times, and so at 55, when I sit with you, you know, now there’s gonna be no debate. We’re gonna be on to different conversations. Right, you know what I mean?
26:25 Brian Rose: Yeah. I’m still in that middle zone. You said with your employees you want them to work for you the rest of your life, which is fascinating, because you know, market, market supply and demand and entrepreneurs, you know, people think, oh, you do this, you do that, people spend two years at Google, move on. Why do you want to keep people so close?
26:40 Gary Vaynerchuk: I’ll potentially keep, selfishly, I think continuity creates incredible teams.
26:43 You know, I’m a sports guy, I’m always fascinated by American football, something I love, an offensive line. I’m sure in football here in Europe, like a team that’s oh, actually right now in the English Premier League, right, some team that came up is like leading or about to win, and continuing on football now. I love it. Yeah, well, listen, now that I’m gonna be here every six weeks, I actually am. Is that it?
27:01 Yeah, I’m gonna be here quite a bit. We’re opening up VaynerMedia London April 1st. Um, and so I’m- so I’ve- I’ve been very affected by the last three World Cups. I respect European sports fans more than American sports fans, because I, in America, want to fight. I get sports muscles, I want to fight Patriots fans.
27:18 I want to fight them, and, like, I think it’s right to, like, do that, and I think that happens more here than it does in America. Um, and so I always feel that I should have ended up in the UK and been a football fan. Like, I would have been much more in my place than I am in America. Separate, the fans here, my fellow Jets fans actually, like, cynically, look, they think I’m a bad guy. Like, that’s the one place I’m a bad guy in the stadium.
27:42 I’m bad. Okay. And so, um, I’m excited. I’m gonna pick a Premier League, I’m gonna pick a team. Okay, and it’s gonna be a very interesting journey.
27:49 My- my prerequisites are they can’t have won in the last 25 years. Yeah, so I don’t want any of this, like, Arsenal, Chelsea, I don’t want Manchester. I need the name, any team that I’ve heard of, Manchester United, you know, in Arsenal, like Liverpool, I can’t go for any of those teams. It needs to be some stuff I’ve never heard of before that are probably relegated right now and, like, haven’t won in 37 years or never. So I’m looking forward to picking my team.
28:14 Brian Rose: Why come to London now, and what kind of opportunities do you see here, as much as you can tell us? Um, and is that just eventual, was it always going to happen in your international growth?
28:24 Gary Vaynerchuk: I don’t know, you know, it’s funny, I was saying this to the guys the other day, I know that I’m going to buy the New York Jets, and that’s going to cost me 10 billion dollars. I know, I know, I may not be able to pull it off because the owner has to die. Uh, I have to be financially ready, there are a million things that I can’t control, but the amassed the wealth to do it, I’m gonna do it.
28:46 What’s crazy to me is I never pictured anything in between. So, like, the courtside season Knicks tickets that I just bought, I’m more like, oh my god, I made it. The taking a private plane to a business meeting, I’m like, oh my god. The, oh my god, I run an international company, like, I’m so humbled and blown away that I run an international company. Like, opening up London is freaking me out out of like pride.
29:13 Um, so I don’t know, I didn’t really think about that. Um, I, uh, the reason London, the reason now is we’re ready. Client, you know, when you have Anheuser-Busch and Bev, when you have GE, when you have PepsiCo as your clients, they’re global. Yeah. And we’re doing great work and they want it.
29:30 We’re better at what we do than what they’re getting from whoever’s doing it for them here or in Asia or in South America, so I’m feeling the opportunity and the pressure. London is very convenient for New York. I mean, let’s get to some of the real reasons. I’m the engine still. Uh, Eric, who’s gonna run the office, wanted to be, he loves this town, so some serendipity, but, like, you know, going to London’s like going to LA, you know, so it’s very- it’s feels the day trips to London that I’m going to do are going to be very common.
30:00 A ton of at night, fly here, need a little sleep, sleep till 10, 11 a.m., like, to, you know, for my body, I know it. Meeting at noon, right, 11 a.m. go to midnight, got to figure out who’s willing to hustle and do the 9 p.m. to midnight meetings here in UK. I struggle to find those characters in New York, so, you know, that I’m worried about, but I’ve got to fit me, probably entrepreneurs and startups, right, more so than corporate types, and then literally the next morning, that feels very feasible here.
30:30 Singapore and Brazil and other places that are on the radar are, uh, are not as feasible, and, um, Western Europe is very attractive. Again, growing, I grew up in the wine business going to Paris and Italy and those places so often, there’s a, you know, look, I was born in Europe, like there’s a- and clearly it was Eastern Europe, but, like, like there’s clearly some warmth for me here. English-speaking language, unbelievable marketplace. I love it, I love, I love London, I’m excited about it, so just felt right for me as a human.
31:02 Brian Rose: What’s the state of the art of social media here in London? You know, we’ve been doing this for four, four and a half years, and I always said that it felt like it lagged two to three years in the States, the adoption of YouTube, the adoption of certain things, although I think as a country where we have a higher percentage of people with e-commerce and I think it’s even more connected because it’s, you know, much denser place. What do you see when you look around?
31:22 Gary Vaynerchuk: You nailed it, you’re clearly in tune. I think it’s six months to a year behind on trends right now, Snapchat, Instagram, things that nature, which I love because we’re fast and first mover, new in the US, that’s really what we are. We’re that, we are the fastest, best moving to current tech trends for biggest brands in America, period, and everybody knows it. To be able to have an extra year to even pull it off here is incredible. I mean, that’s really the advantages of being not in the U.S.
31:49 You get to see what’s happening and you inevitably know what’s going to happen in your market, so it’s like you’re watching the future and you can just do it. It’s crazy. And then number two, uh, there is things that are ahead, there is more penetration, there are more 35 to 50 year olds that are really sellable in a Facebook environment by percentage in the UK than there are in the US, and mobile culture and omni-channel and ecom is way ahead of it here.
32:16 I think it’s an incredibly interesting market.
32:18 Brian Rose: And what about cracking Europe? You know, we’re actually in the center of tech city. That roundabout out there is called the Silicon Roundabout, and it’s a fascinating environment, but the problem is that to crack Germany you ultimately have to be in German, you know, friends have to be in that, or do you think that what you do, you can, you can break through that?
32:35 Gary Vaynerchuk: I think, I think context is everything.
32:37 I actually have disproportionate ego and equal humility to that of all this entrance. I don’t come here and say this is such a foregone conclusion. I always think that, because I think if I operate we’re going to win, but I’m trying to be, listen, amazing, you know, it’s really like warfare, it’s like expansion. Walmart’s target to go to Canada, there’s been other, there’s been way bigger, way stronger companies than mine that have entered new markets and have failed miserably out of the audacity of who they were.
33:10 So I’m gonna have my audacity, it’s in me, I can’t take it out, but I’m coming in here and understanding one thing, which is context matters. It’s slang. I say pissed, as you know, and that means something totally different here, and I have to have that humility to know that our organization’s going to come here, we’re going to be on fire, we’re going to be ready, but you kind of walk before you run. You’ve got to understand the context of the end consumer.
33:35 That’s my complete success is predicated on: I understand the U.S. consumer better than most people. I do not have that mapped in the UK. I do not have that mapped in Berlin. I do not have that mapped in Singapore. I’m a sponge in it.
33:52 There’s a reason I want to be here every six weeks. There’s a reason I hung out on the corner of a park for three and a half hours last night, above and beyond me wanting to give love to my community. I’m gonna suck it out, I’m gonna taste it, but I have to spend time, we have to spend time, and so that’s- that’s the plan.
34:08 Brian Rose: Yeah, I think you spending time here is crucial, and it is nuanced. You know, I’ve been here for 14 years, but sometimes I just- I think like an American and I’m like, you sell, you’d say what you’re all about, but it is nuanced here.
34:20 Gary Vaynerchuk: I’m not worried about the thing that is on everybody’s mind who’s watching right now, which is, I’m not worried about the cliche, I’m going to be too American for the market. I’m not worried about that, mainly because I believe that you attract what you’re gonna attract. I’m not gonna- I’m not gonna adjust to a market and not be my true self. I’m just gonna equally show that market the respect it deserves. That’s a very important nuance.
34:47 Do you know, totally, you know, I can’t not be me. Vayner’s gonna be Vayner, and there’s absolutely people gonna be like, this goddamn American, but they’re saying that this guy’s full of crap in the U.S., or he thinks he’s a big shot, not full of crap, big shot, right? So that doesn’t scare me, um, because there’s going to be 17 straight winners, assassins that want to win, 49 assassins, winners that want a business, that want to win, they’re going to say, that’s my guy.
35:22 Brian Rose: Is that the essence of social media, being completely genuine to yourself and putting it out through all those channels? I mean, is that what you’re just talking about? Is that why you’ve had success?
35:33 Gary Vaynerchuk: I think that’s the success of life. I think social media amplifies it and exposes it, sure, because it’s just distribution of attention.
35:40 I think that people are stunningly accepting of anything if they actually believe that’s the purest form of it. I think I’d be less acceptable if I hedged. I really do.
35:54 Brian Rose: Right, yeah, like it, and I can see it in your face right now. People accept you, people, we accept everything.
36:04 Gary Vaynerchuk: Just be you, be you, and clearly people, like, react when you’re trying to fake something and you’ve got bad intent, well, then that’s visceral and we hate, but I actually think we- we- we don’t give love to the person that actually knows they have it and they’re trying to fake it to conform. Hence why I won’t adjust to this market all the way, because I don’t think I’ll be respected. I- I know tens of thousands of people from the UK, from this market, in my life, like a lot, unlimited amount, so they’re not gonna like me more for, you know, they’ll- they’ll appreciate the gesture, right, for about 45 minutes, and then you’re going to lose, and so I know what my intent is, so why would I be scared?
36:55 I want to build the biggest building in town, that’s who I am, and you know how I want to do that? By building the biggest building in town, and a lot of people want to build the biggest building in town, and you know how they want to do it? By tearing everybody else’s building down. And that’s who I know I am.
37:13 Brian Rose: Got it, got it.
37:14 You say that’s it?
37:15 Gary Vaynerchuk: Yeah, that’s it, that’s it, man.
37:17 Brian Rose: You say you day trade people’s attention. Yes. Can you explain that?
37:20 Gary Vaynerchuk: Yes, I can. I’ve come to realize my success is predicated on, you said something as we were miking up, you know,
37:26 Brian Rose: I- I did this and I went all in because I knew in 2011, like way back then, that YouTube was important and it was powerful to me.
37:34 Gary Vaynerchuk: It was such a pure statement from you, and then very honestly, I was like, Jesus Christ, I knew YouTube was important in 2006.
37:41 Brian Rose: Yeah, I know and I know you know, I mean, I started to show it four months after it started and you were so right and you- and it was early 2011 was absolute
37:50 Gary Vaynerchuk: and I was like, my god, I have had a career of launching an e-commerce business in 1996 when most of- when I was a kid, when I was 21 years old, and every 40-year-old businessman that I knew took because I’d grown up in the wine business and here are these people that owned hundred million dollar liquor wholesalers told me the internet was a fad.
38:09 Like any other young kid, these hundred million dollar businessmen could have imposed their will, and what happened in my brain was, you’re finished. You know that spirit, right? Email marketing in ’97, Google AdWords owning in 2000, YouTube in ’06, right, Twitter in ’07, uh, you know, that’s my career, or, you know, Snapchat when everybody was like, that’s for kids. I’m like, it’s not. So when I say day trading attention, what I mean is I try to figure out what I think you’re gonna do before you realize you’re gonna do it.
38:43 I know 45-year-olds in the suburbs of London are going to be on Snapchat in 18 months and they don’t think that, and so what I do during that time is I figure out how to storytell on it, how to be a creator of content on it, how to monetize on it, so by the time everybody shows up, I know what to do.
39:03 Brian Rose: And you’re still bullish on Snapchat?
39:06 Gary Vaynerchuk: The most, the most, the most.
39:08 Brian Rose: Other things you talk about, Musical.ly, you’re a fan.
39:12 Gary Vaynerchuk: Yes.
39:12 30 to 60 million, depending on the numbers, active monthly users, very big on junior high in Asia and America right now. How can’t you be? There’s something brewing now.
39:22 Brian Rose: Could it become Yik Yak? Could it become Myspace?
39:25 Gary Vaynerchuk: Well, Myspace won, and then, you know, could it become Yik Yak, which is probably a good one that’s recently happened, that if I was doing this a year ago, I’d be like, Yik Yak, sure it can. Um, but I don’t worry about if these things are going to go away. I think of it as a hit TV show. When Seinfeld’s number one on television, well, then you advertise, and when it’s not, you don’t, right? So, like, me worrying about if Facebook’s gonna be here in four years or if Snapchat’s gonna be here in four years, I don’t care.
39:52 I know that Snapchat has 125 million active monthly users and that everybody 15 to 25 in the world is spending all their time on it. Why in the world would I- I know that everybody who showed up for that meetup last night and showed up to my book signing in New York was a hell of a lot younger than they were the last time around, and that’s because I’m playing in a younger sphere.
40:14 Brian Rose: You said two successes for social media platforms: win over the youth market.
40:19 Gary Vaynerchuk: Yes. Be extraordinarily useful. Useful is key, man. Like, you know why this has so much potential for more and more success? You’re bringing people that bring the audience value.
40:30 Value, now value comes in a lot of way. You’re smoke show attractive, that was valuable, I enjoyed myself looking at you. You’re bringing information that changes people’s business, that’s great. You’re super entertaining, and for that two minutes on video I escaped the fact that I’m in debt and that I have a bad job and you made me laugh and I escaped. So the tried and true forms of value have always sat there: entertainment, escapism, information.
40:58 But you’ve got to be useful. You can’t just do- how many people don’t have YouTube or television content, well, not TV, YouTube and social media content that’s only useful for them, that the entire content is predicated on what’s in it for the content creator. I’m in the business of giving 51 percent of the value to the other person if I can. That is the key to my life, if I can give a little more. I sit here today with you right now, the only thing I did for this interview was, like, how do I bring value to the people that are watching his show?
41:27 Even, you know, I do all the- I’m doing the tour right now, at the- the part I hate the worst is at the end. I did four radio things the other day, like, all right, Gary, great interview, now where can people get your book, which is where they try to pass the baton and give you your right hook. My answer has been pretty consistent, which is, if anybody who’s just listening doesn’t know how to buy a book in 2016, they’ve got much bigger problems. I don’t need to promote that, let me bring the value.
41:52 And so, yes, value is the game, and that’s the Jab, Jab, Jab, Right Hook.
41:56 Brian Rose: You’re always jabbing, always jabbing. I’ve been listening to the AskGaryVee Show recently and it’s like the first time I’ve ever heard you talk about, you know, buy this or the book or anything, and it’s- it’s almost, I can hear your voice and it almost feels strange to you.
42:09 Gary Vaynerchuk: It is. I hate it.
42:10 Yeah, I hate what’s going on right now. I hate these six weeks. I hate that every three years for six weeks I want to sell something that’s 20 bucks. I hate it because I know what’s coming, which is the comments. I live for my community.
42:24 The comments were like, oh, Gary, I don’t know what your intentions have been, and I’m like, are you serious? Are we really in a place right now where I’ve disproportionately out- out-valued the entire marketplace for two and three-fourths years in a row and now I’m asking you to consider, by the way, not forcing you, I don’t switch my content into a paywall where you have to give a book receipt to get it, for six weeks I’m asking for you to consider to buy an 18-dollar book? Really?
42:56 Yeah, I’m a real jerk-off, like, I mean, yeah, it’s- it’s unbelievably how disappointed I get in some of the reaction, very small percentage, but crap, when you work your brains off for 18 hours a day, every minute trying to provide value to your community and then, you know, they don’t have the temperament to let you get that off. It’s a little frustrating, especially when you dig into their profile and you see what else they’re doing and they’re buying 300 [expletive] ebooks, you know, because that person has never given them anything for free. It’s kind of like, uh, it’s kind of like the emotionally strong and the emotionally weak parent or child in your life.
43:34 You’re always pandering to the lowest common form, you’re taking for granted, you know. Yeah, and I’ve started changing my behavior. I used to always only engage with negative comments to win them over and I realized, wait a minute, I’m pandering to the bottom, and I’ve started commenting and engaging with people that give me love way more, and it’s been a very healthy shift for me.
43:55 Brian Rose: Why write a book now? You don’t need the money.
43:57 Is it important to publish?
43:59 Gary Vaynerchuk: It’s important to publish because so many people read books. Like, when you day trade attention, that doesn’t mean that you’re a technologist. Got it. When you day trade attention, you don’t make a judgment if that’s happening in an iPad or if that’s happening on a radio station, you’re just looking at it, and there’s an unbelievable amount of people that read books.
44:19 There’s an unbelievable amount of people who don’t have the time to watch all 200 episodes of 20-minute AskGaryVee shows. Right, right. Um, and there’s an- why did I sit in a booth for 20 hours and read my audiobook? Because there’s a lot of people who learn that way. So when you think, when you have the ego or the wants and needs to educate the world, to be heard, you don’t get to pick the, you know, you know, I don’t have the audacity to pick my form.
44:47 I try to do it in any form that I think people will consume it in, and so, uh, and so books are important.
44:52 Brian Rose: Future of YouTube, Instagram, Twitter, just want to get your call on it.
44:55 Gary Vaynerchuk: First, very bullish on the first two. I’m very concerned about Twitter, because it’s my heart.
45:00 Brian Rose: Yeah, because it’s the place you’re championing, you- way back in the game, champion.
45:04 Gary Vaynerchuk: It’s a- it’s probably singularly most responsible for what I’m doing sitting with you right now. It was the platform that I won on. It’s like- it’s like being an actor, it’s like Harrison Ford and the way he feels about Star Wars. He has to love it more. It was the role that changed his career.
45:19 Twitter was the role that changed my career, but it’s losing attention because it has a fire hose problem. You followed everybody, they’re talking 8,000 times a day, and you’ve tuned it out, just like they’ve all tuned it out, and so if I just did Twitter for my meetup last night, I would have 17 people there. And that’s the bottom line, there’s nothing else to talk about. And so YouTube’s going absolutely nowhere, though Snapchat and Facebook are real video competitors that they did not have a couple years ago, so I think the early stages of YouTube being vulnerable are in place.
45:52 I still think they’ve got a good five to ten years clear sailing. Instagram is the current number one social network in the world, Snapchat’s emerging, Facebook’s the incumbent, but Instagram is right now, if you look at that sweet spot of 18 to 55, if you ask for what’s the one place that has the attention completely across the board and has the attention, I would argue that Instagram’s the number one social network in the world right now and I think has a good three to five years of clear sailing that I can see in front of it, so I’m bullish on those two platforms.
46:22 Brian Rose: Yeah, it’s powerful.
46:23 360-degree YouTube and virtual reality, something that is something you’re thinking about right now quite a bit, going to be a big game changer?
46:31 Gary Vaynerchuk: I think so. I think VR is 10 to 15 years away from being very mainstream. I think 360 video is very exciting. You know, I’m sure all these video guys I’m looking at, they think it’s cool.
46:42 I think it’s cool. You could watch this interview a bunch of different ways. We’re doing it this way. 360 video, they could have seen your reaction, right, like you’re talking. It’s context.
46:50 Brian Rose: Con- context is so valuable. I don’t think people even understand what you mean when you say that, because it’s such a simple statement.
46:57 Gary Vaynerchuk: It is a simple statement and it’s really like the- it’s- it’s and it’s quite profound to me, because it’s what I’ve lived on. Um, it’s slang, it’s, uh, the subtleties. If we have a 360 camera here in this interview in two years, which we will, uh, everybody could re-watch this video four times and see it differently every time, because one time they might watch just me, one time they may just watch you, one time they might, like, they could see things that you know they’ve never seen.
47:22 The ability to see your face reaction to some, like that one, there was- I already forgot, which is what’s fun, but there’s one part- oh, building the big- for me the most interesting part, the thing that I will remember from this interview is how you reacted when I said building the biggest building by- I root for all the other buildings, I want them to win. And by the way, I didn’t get to finish my full statement of that, if somebody builds a bigger building, respect, meritocracy, I love the game so much, even at my own expense. Got it.
47:51 When I said that to you, your reaction was my favorite part, because it was like it felt to me like another deeper understanding of who I am. Well, they could have saw that, but now they can’t. Right, so what is the future? And they could have walked around in between us with, uh, with the goggles and stuff.
48:07 Brian Rose: Some of the advice you were given to people last night on the street: there’s no rush, build for the long term, guys, you don’t need stuff right now, do things that make you happy.
48:17 One of the words in your title, self-awareness, of your book, uh, most people wouldn’t associate these things with the GaryVee. They think they know, you know, the guy that from the front, but you always say these kind of deep messages, deep down inside. Tell me about those.
48:34 Gary Vaynerchuk: Yeah, man, I’m- I always wonder if I’m weirdly, uh, weirdly, uh, sabotaging my own self. I wonder if I love the process of building so much that I’m slowing down.
48:44 I wonder, look, even this interview, do you know, many people lately are like, Gary, you talk a lot more about people not liking you than you actually like, I’ve done the work, you don’t have that many people that don’t like you, and I’m always like, crap, I don’t want them to say that, because I almost feel like I’m creating my own competitors in my own mind. It’s almost like this sick thing, like, yeah, I love being a paradox or, like, a complicated thing to figure out, because I use it to vet people, like, I don’t know. Yeah, I think what I say is the most practical, the most tried and true, the least get-rich-quick thing you’ve ever seen in your life.
49:22 I tell these 23-year-olds, 26-year- olds all the time to be patient, because they should. How old are you? 44. I think I’m 40. Do you know how young we feel?
49:34 It’s- when you were 26, did you ever think that this is what 44 felt like? No, you thought that that was finished. Yeah, how old are you? Like, you think of 40-year-olds, like, when I was 25 years old, I thought a 40-year-old was finished. I don’t even feel like I’m starting.
49:54 Brian Rose: Right, yeah, but when I was 26 I was in a rush. I understand all those, uh, guys and girls on the streets last night, they, when you say that to them, like, their face kind of goes blank, because all the stuff they watch, MTV, music videos, this, it’s all about the bling now and this now and the this now, you know, and MTV’s tamed. You start following people on Instagram and it’s a disaster, they’re all pushing, like, you know, it’s all about champagne and private planes and you can get it too and just sign up for my court- like, and everybody’s fallen for it.
50:23 Gary Vaynerchuk: So I’m coming out and I, first of all, I want to be historically correct. Nobody in 100 years is going to watch that video and say that I was full of crap. I like that. Right, number two, I want my legend to grow. I’m always fascinated by politicians and world figures like Winston Churchill, his brain continues to grow, right?
50:40 I want that, when I’m dead, I want to be in the ground at peace knowing my legend’s growing, like, I want that. I want that in the business world, and so I’m giving real advice, and real advice looks like this: when you’re 19 and you can spend seven full years learning your craft, meeting people that are mentors, being patient, and you wake up and you’re 26 years old, you have your entire life in front of you and you’ve done great foundational work to go on and then be successful.
51:12 Brian Rose: And you told people last night, it’s not about money.
51:15 You’re like, what do you want to do? You want to change the world? Okay, then go do that. That was an interesting moment with those two girls, like, like, like, what do you want? Because if you want, like, they’re like, we want to help people.
51:23 Gary Vaynerchuk: I’m like, you don’t need any money, really, to help people. Like, look, I mean, I- I live in an apartment now. It’s crazy to me that I don’t need a big house, you know, you grow up, you’re like, you know, like, you don’t need a lot of room. With less room you don’t need less stuff. I don’t need five 70-inch TV screens, I don’t need a wall, I don’t, I don’t even wear a watch.
51:43 I don’t need a cool watch, I don’t need to- I don’t need a boat. Like, I need the game. I know myself, I need the game, and that’s how I act. Other people want, you know, things that they don’t really need, things that aren’t going to make them happy, they’re not fulfilled inside, and so I’m trying to always challenge people to get to their true self, because once you understand yourself, DRock loves to tell stories in video form, and so, like, then do that.
52:11 Like, I don’t know, like, you just don’t meet 90-year-olds that talk about how pumped they are that they made an extra $100,000, like, they don’t exist, right? They talk about regret of not doing what- they go talk to 90-year-olds, they regret, they talk about regret, I wish I did, literally, inevitably. I do this. “I wish” is the opening line. Hey man, tell me about your life, like, this is what I do.
52:37 This is what I did in my 20s. I spoke to a lot of old people, they lived it, and literally, “I wish.” And- and so that’s what I’m trying to tell people. It’s what you don’t do that screws with you later on, right?
52:50 Brian Rose: And be self-aware is what you say,
52:52 Gary Vaynerchuk: and I don’t know how to teach self-awareness.
52:55 Yeah, I haven’t figured that out, but I know it’s important.
52:59 Brian Rose: Are great entrepreneurs born or made?
53:01 Gary Vaynerchuk: Sometimes you talk great. Yeah, great. Can you be entrepreneurial?
53:05 Can you do things like that thing? You’re like, you can be entrepreneurial. I can sing every day. Am I going to be Beyonce? No, no, that’s born, you understand?
53:16 Like, you know, I can practice football every day, am I gonna be Pele? No, great is born, and it’s- and show me, you know, and entrepreneurs, some people should be the 23rd employee at Facebook. Yes. They shouldn’t go start- I mean, obviously they made the right choice. Yeah, I said that a lot last night of, like, being a great employee and a great- with a great leader and a great company, if you just want money, is oftentimes a much better way to make money than to try to do yourself when you’re not good enough.
53:46 Brian Rose: Right. What’s Gary Vaynerchuk like in five years? I remember one of you popped out a comment one time on the AskGaryVee Show where you said, you know what, you guys don’t know me that well, I might just decide that my family’s important one time and I might walk away from all this and I might come back, and you were just kind of letting us know that this is important to you but you have other things that are in your mind.
54:05 Gary Vaynerchuk: It’s a good catch by you, because I don’t go there a lot.
54:08 You know, I think that’s me hedging for tragedy. I will do this straight if life is fair, is great to me. I will do this if life is great to me, because this is what I live, this is my- this is my oxygen, but, you know, if life is not great to me, if my 14-year-old, I mean, look what people deal with, if my 14-year-old is cutting themselves, like, I’m going home. Yeah, do you know what I mean? If my mom is diagnosed with terminal cancer, and, like, I’m going home.
54:38 And so I- I think that, um, I say those things once in a while because I have the luxury of a lot of things that didn’t go well for me in the beginning going well for me now. When you lose three of your four grandparents before you get to know them, you don’t get to deal with death, you know, as early as a lot of people. When you’re lucky enough that you didn’t deal with the extreme tragedy of losing a family member to a disease, a terrorism attack, the way most people die, sadly, which is an accident and things of that nature, you know, I’ve been- I’ve been lucky, I’ve been lucky, and so yeah, once in a while when I talk win and build businesses and this and that, you know, sometimes it feels like I fill up for myself and I got it for a quick second, just remind everybody within context, you know, yes, I talk about all this stuff in the context of being that part of your life that’s business, but there’s a lot of other parts.
55:35 Brian Rose: Biggest challenge for you right now?
55:37 Gary Vaynerchuk: Work-life balance. Okay, business is my oxygen. I have a three- six-year-old, wife that I love, like, 24 hours in a day. I’m sitting here right now, I’m in London, like, I’m not walking Misha to school today, and it’s- and I think about it every day.
55:54 The same way I day trade attention, I’m very self-aware. I know how the world looks. What is my balance of, you know, Misha, especially, she’s about to turn seven, something’s happened last year, I’m like, wait a minute, this is not a cuddly just little creature anymore, this is a young little girl that, like, you know, like, they change and you don’t want to miss it. While there is no, okay, well now I’m going to come home at 6. I’ll shrivel, I’ll die.
56:21 Brian Rose: That’s real. Legacy is a word you use a lot.
56:24 Gary Vaynerchuk: Um, it is my north star.
56:26 Brian Rose: What’s- what does your obituary sound like?
56:29 Gary Vaynerchuk: Uh, you know, this gate- this guy gave more than he took and he knew exactly what to do with what he took.
56:37 You know, the 51/49 thing works for me because I think I’m so talented, I know how to take the 49 and make it 110. Most people try to take from people because they’re not good, they’re not strong, they’re not strong. I’m so deeply emotionally strong and I’m so deeply strong at building businesses that I don’t need anything from anybody else. I don’t want anything from you.
57:00 Brian Rose: Yeah, I mean, do you know how different that is?
57:03 That’s the way all entrepreneurs should think.
57:06 Gary Vaynerchuk: I think I do think that that’s the pure spread of an entrepreneur. I think, I think that a true entrepreneur is really good, is a nomad, she’s just capable of doing anything herself, and they don’t complain.
57:17 Brian Rose: They do not. I always ask everyone here question at the end: if you could make a phone call to the 20-year-old Gary Vee, yeah, give that young man a bit of advice, I guess you’re probably opening up to your father’s wine business thinking, okay, there’s something here.
57:31 Gary Vaynerchuk: I know the 20- year-old me very well, because I was in the middle of college and I was really starting to, like, chomp at like getting in the game. I was finally done with that third grade, seventh grade, ninth grade, eleventh grade where I was a loser, because that’s what society said I was, and I knew I was about to go into my era, right? Okay, right, so what would I say?
57:50 Brian Rose: Yeah, what would you tell yourself?
57:52 Gary Vaynerchuk: So I would- I would have a funny conversation with 20-year-old self, because here’s what I would say.
57:57 I would say, first of all, 20-year-old Gary, I know that you’re not gonna listen to a word I’m gonna say, because you’re in your own head and you’re so in your own stuff that you’re just gonna disregard me, even though I’m the 40-year-old version of you. You’re that gangster within your own brain, but I’m going to say this: you’re right, that’s it. Trust yourself, go with it. I would just say those two things, because I know the 20-year- old stuff, and there was nothing my dad, and there was nothing in society, and there was nothing Richard Branson or Bill Gates could have ever said to me that would have ever affected anything, because I was on a singular mission within my own self and my own brain.
58:38 Not even the 40-year-old me would have been able to penetrate it, but I would have just given him a head nod and said, and that’s exactly right.
58:46 Brian Rose: Right, and you say this before you say, don’t look at what Mark Cuban does, Steve Jobs, even what you do, trust what’s in your DM.
58:52 Gary Vaynerchuk: 100% if you’re lucky enough to have that voice with yourself that’s honest.
58:56 Brian Rose: On that advice point, best advice you’ve ever received, did you have mentors?
59:01 Gary Vaynerchuk: My dad is the closest thing.
59:02 I took very little, ironically, from him, the work ethic by this and that, but the one thing he definitely did for me, and it’s the reason I have empathy for people that think I’m b******t, I think I was on the verge of being b******t, okay, as I grew up as a kid, I was a very huckster salesman. I’d lie, that’s why I know it’s in there, but my dad at 13, 14 taught me that that my word was bond, that that was the game, that was the way we did it in the old school, that’s the way to do it, and it hit me and it course-corrected me and it gave me ju- I mean, it’s unbelievable how I think about that moment or how he taught me that. He- the way I suffocate a lot of things, he suffocated lying and b******t, and it- and that little tweak changed my life.
59:50 Brian Rose: Right, did you ever go back to Belarus?
59:52 Gary Vaynerchuk: Never been back, never been back.
59:53 Brian Rose: Okay, it’s a dictatorship. Yeah, you can’t go. Really bad.
59:56 That’s true. Yeah, final part to the 20-year-old that’s watching us out there, I’m sure you get this question a lot, but you know what advice do you give to them if they want to just, I guess if they want to just crush it, if they want to just be the person they always want to be?
1:00:11 Gary Vaynerchuk: Don’t let anybody, me, Forbes magazine, you just please don’t, your parents especially, and I mean this because this is who they’re affected by more than me, you and Forbes, don’t let anybody tell you what your happiness should be.
1:00:23 Get to that place as quickly as you can. Don’t be embarrassed. All your siblings are millionaires but you want to go cure a disease in the Amazon River, right? Uh, all your parents are liberals and you want to go make a trillion dollars. You need to figure out what makes you tick, and then all your behavior should go in that direction, and you’ve got to be patient.
1:00:47 If you’re young, time is your advantage over us. Use it. It’s your advantage no matter who you are. If you’re young, time is your advantage. Use it.
1:00:58 Play the long game.
1:00:59 Brian Rose: Belonging. Gary, welcome to London. It’s nice to have VaynerMedia here.
1:01:03 Gary Vaynerchuk: Thank you.
1:01:03 Brian Rose: I think you’re going to do great things. It’s going to be fun to watch. If we can help, let us know.
1:01:06 Gary Vaynerchuk: Thank you.
1:01:07 Brian Rose: The book is AskGaryVee: When Entrepreneurs Take on Leadership, Social Media and Self-Awareness.
1:01:10 Gary Vaynerchuk: Yes. And, uh, that’s all I gotta say.
1:01:26 Brian Rose: Thanks for your time. Thank you.
