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Gary Vaynerchuk – Hustle

Get any group of ten or more young entrepreneurs together anywhere in the world, and you will inevitably hear the name Gary Vaynerchuk.

You might know him from his wine videos, his vlogs, his stage appearances, or you might have taken a selfie with him at a flash mob.

However you know Gary, his name is constantly uttered alongside the word “hustle”.

Rarely agreeing to do one-on-one interviews, It was a privilege to sit down with Gary and really unwrap the truth and power behind some of the sound bites and one-liners he is known for.

Gary tells me his business is “daytrading attention”.

In world increasingly subsumed in instantaneous messages, Instagram photos and often shallow sloganeering, Gary is expert at commanding the attention of young people already bombarded with self-help cliches and materialistic images.

What’s even more fascinating is that he not only grabs the attention of social media savvy young hustlers across the globe, he actually touches them and changes their lives.

One of my big takeaways from this conversation is the way Gary broke down his message.

Gary is the quintessential fast-talking New Yorker, and some can be put off by the intense, “live-for-the-grind” cockiness that has got him where he is today.

But Gary’s message seems to fly in the face of the very culture he is so adept at commanding.

It comes down to this: “Be patient, work hard and stop complaining”.

In a world of greedy gratification and overstimulation, convincing millennials to get over themselves and play the long game for the sake of their dreams, is quite honestly revolutionary.

Gary is this weird mix of humble and confident. He knows the game, and knows he is good at it. But he also prides himself on being a good listener.

It is easy to watch Gary’s YouTube videos, hear the slick, well-crafted, firecracker wisdom and think this guy is all about the talk.

Watching this conversation you meet a nuanced, multidimensional Gary Vee, far more than the image of the media phenomenon.

07:53 What happened last night in Soho?
09:39 What is the vibe in London?
14:15 Complaining has no value.
15:53 I wish everybody was an immigrant.
18:15 Working a 14 hour day aged 14.
20:03 Gary’s real businesses dispel guru shit.
23:14 Holding opposing views of caring what everybody thinks and not giving the crap what anybody thinks.
26:26 I’m going to pick a struggling UK football team to support.
28:15 Why open a London office now?
31:01 Gary’s view on the state of social media in the UK.
32:19 Entering the European market, nuance is everything.
35:23 Success of life.
37:16 Day trading people’s attention.
40:15 Bringing value to the other person.
43:54 Why write a book now?
44:54 Future of YouTube, Instagram and Twitter.
46:24 360 degree YouTube and virtual reality future, a big game changer?
48:07 Gary’s deep messages.
53:29 Are great entrepreneurs born?
53:47 I might just decide that my family’s important one time and I might walk away from all this and I might come back.
55:35 Biggest challenge right now.
56:24 Gary’s epitaph.
57:20 Phone call to the 20 year old Gary Vaynerchuk.
58:56 What Gary’s Father taught him.
59:57 Advice to 20 year old watching.

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33 Comments on "Gary Vaynerchuk – Hustle"

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I believe Mr Vaynerchuck speaks from his soul. I’ve only met a few people who I believe do this, he speaks and it connects to me on a much deeper level. Brian is a great interviewer riding Gary’s wave and bringing out the essence of not just Gary but all interviewees I’ve seen so far. Great Job to Brian and The London Real Team.


Like many of the London Real guests, I had never heard of Gary Vaynerchuk. He inspired me. I loved his energy, his congruency, his patience, and his focus on giving value to others 🙂 Thank you Brian for the introduction 🙂


I agree, this is easily, hands-down the greatest Gary Vaynerchuk interview/conversation I’ve ever seen.


This is the greatest Gary Vaynerchuk interview I’ve ever watched.


The quality of these videos are on another level. I love watching Gary V. Extremely powerful and fascinating guy.


I have followed Gary generally on FB but his character really shone in this interview. Enjoyed this!


great interview!


Great interview your questions were on point at the end the last question of what advice Gary would give to 20 year olds should also ask about 40 and 50 year old also


Give 51% of the value. Give more value… be true to yourself. Loved this interview.

When people write comments like ‘great interview, fantastic, brilliant’ ….. I wished they would be more specific and highlight what exactly they appreciated the most from an episode! I would like to mention the 7 things that I personally enjoyed and remember from this interview: 1) I love the intonation when Gary speaks. It makes certain messages stick and sounds spontaneous, convincing, natural. 2) VALUE is the game. Give 51 %. 3) When you are being invited to an interview ask yourself “What value can I bring to the audience (and not how can I promote my products/services). If people… Read more »
Alex Dobranowski

excellent interview.


Got the book as a gift addicted to London real and Garey V. This stuff is fuel.


Great interview !!


Fantastic! Got the book.


Wow…Gary’s a wild man. Awesome conversation.Stop F_ing complaining!


I started following Gary Vee a little while ago and this interview really shows another side of him, love and respect him even more. Awesome, one I’ll watch a few times.


WowWWW! That was great.


another guy full of sh’t… useless interview sorry to say




You are sour as fuck…stop complaining or GTFO.


Seriously? I have never watched anyone because I think they are all full of shit, selling an illusion, I found London Real about a year ago, absolutely a stand up guy and great interviewer! Gary V I found about six months ago, and I have nothing but respect for these two men! Because if you knew the history, neither of them do this because they had to! They were way past “all good” without the internet. Keep up the great work guys, thank you!


Wow! This interview feels not just Real, but Rrrreal!

Jesse Vargas

Powerful stuff. The emphasis of patience struck me.

Living in 2016, I feel pressured to hurry up and get where I want to get now that I have the right mindset. Having patience in this illusion of accelerated time, due to having so much come in as a consequence of living in the information age is something I struggle with. Gary’s perspective definitely helped me chill out right away, and it felt good ( :

Just another WOW moment. Thank you, Brian Rose.

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