David Meltzer - Game-Time Decision Making: How To Empower One Billion People

Full transcript: David Meltzer on London Real

3:32 This is London Real. I am Brian Rose. My guest today is David Meltzer, the American entrepreneur, author, speaker, and broadcaster. You are the CEO of Sports 1 Marketing, the successful sports and entertainment agency you co-founded with the Hall of Fame quarterback Warren Moon.

3:50 You’ve written two best-selling books, and your latest, Game-Time Decision Making, outlines every step of the business process with tools and tactics for any situation. David, welcome to London Real. How exciting is this? Thank you for having me. Brian, look, great having you.

4:04 First of all, what’s it like for you to come to London? Like, how is this city different than all the other places that you visit around the world? What’s the vibe you get? I don’t know you tell me. Yeah, you know, it’s a lot like New York, except for it has this history to it.

4:17 You know, as you walk around and see things that are hundreds and hundreds of years old, and you can see how the transformation from the governmental side to the United States, and how the reliance between the two. It’s really interesting. I think especially now, with the political atmosphere of both that we’re both taking a hit and credibility from the political side, and the judgment that has been. I’m a huge student of judgment. I’ve been studying judgment on how our judgment actually separates us from the truth, and so I’m really looking at the vibe here in London and how it’s really similar to New York, but yet there’s a history that causes to, I think, have much more confidence than the insecurity that I feel energetically in the United States.

5:07 Okay, interesting. So there’s a little more insecurity in the States than here? Yeah, and maybe that’s the history. I do. I think, you know, if you study history, you get a feel for human nature, and through the repetition of understanding how governments evolve, we’re really a young country.

5:24 Obviously spreading off from Europe, you were, I think, born in the United States yourself, but to me, it’s really interesting because I think there is a sense of security, even though things may be a little different right now politically here, and not everyone may feel in support of the government and the leadership, which is certainly true in the United States as well. There’s a lot of insecurity, which is causing, you know, infighting between the parties. Yeah, you know, there’s great insecurity.

5:51 With great insecurity comes fear. With fear comes anger, and I don’t see that here in London, but the hustle bustle and NG I, you know, live in Southern California, so I have to fly to New York every other week to get my juices going. So it took it up another level. Coming from Portugal to here, it was like, oh thank goodness, I’m back. Got your buzz back?

6:11 Yeah, exactly. Yeah, I know what you’re talking about. And I was just in New York a few days ago, and like I got to revisit, you know, what I lived there for four years in the past. So I got to see that buzz, which is a little bit higher than London, but they’re still very similar. And it’s interesting you say that about the history here.

6:27 You know, I was here for the bombings in 2007, and I remember I was in the city when it happened, and you know, we had bombings on buses and on the subways. And one thing I noticed, David, is the next day everybody went back to work, and they got on with it, and I was like, oh, these are the people that had their whole city bombed in 1940 for three months, and they just got back to it, and I, and so there was a history of, you know, what we’re gonna persevere. The Vikings came, then the Germans came.

6:59 Yeah, and we’re gonna guess we’re gonna get there. It was like that kind of “Keep Calm and Carry On,” and I had a lot of respect for the British when I saw that You know, it’s interesting, because the Israelis, the same way, right when 9/11 happened, that was the advice that the people, my friends from Israel, were given: “You got to get back, right? Everything has to go back to normal. They win if you don’t go back to normal, and I love that philosophy, and it was not true.

7:25 You know, we obviously took a while to recover and get back to normalcy, but I love and respect exactly that consistent, persistent pursuit of your potential and enjoying it regardless of what those different outcomes are. Yeah, for sure. So you and I went to high school not far from each other. Yeah, which was kind of crazy. You went to a place called Patrick Henry High School.

7:47 I went to a place called Samuel Gompers High School until 10th grade, then I went to Torrey Pines, same place Tony Hawk went to, which I know has been on your podcast. Yeah. And I remember hearing Patrick Henry High because I think we used to compete against each other in, like, science fairs and these, like, kind of quiz knowledge things that we used to do. I always remember hearing your school. So that’s kind of crazy.

8:09 But you went to Tulane Law School, and so did a buddy of mine from MIT. Actually went to Tulane, and I used to go down and visit him there. But you have a kind of a crazy story that happened to you, and I think probably maybe that’s the best way to start, because I think your story of being really successful and then kind of being really unsuccessful, or financially and kind of being successful again, I think that kind of arc, or maybe doesn’t feel like an arc, that kind of sine wave tells a lot about why you are the guy you are today.

8:38 So maybe you could tell us what happened What were those big points where you learned so much? They probably caused a lot of pain, but you learned a lot Yeah, I did. I grew up poor, six kids and a single mom. I grew, born in Akron, Ohio. She moved me to San Diego when I was nine.

8:53 I always said, no matter what she did, she was gonna be my hero, moving me from Akron, Ohio, to San Diego, because it was heaven. But I just wanted to be rich to buy my mom a house in a car, two-bedroom apartment, six kids. You know, I saw my mom. I grew up really happy by the way, happiness is a key component of my life, so I grew up really happy. But when I catch my mom crying over financial stress, the car would break down, a dishwasher, couldn’t afford us to go to summer camp, worried, you know My mom believed this, a fetus wasn’t fully developed after graduate school, so her, the fear of not paying for school was just the end-all to her, and so I was dedicated, unlike my siblings.

9:29 They were like, you’re hyper academic: Harvard, Penn, Columbia. I just wanted to be rich, so I reversed-engineered my life from being a professional football player to a doctor, went to Occidental, where your mom went, which is a doctor-feeding school, then literally on to law school, but I reversed engineered by law school, by making money. I went and I looked and said, what lawyer out of law school makes the most And it was oil and gas, those litigators, the oil and gas litigators.

9:56 So like the ’90s, right? Yeah, or late 80s last, late ’80s, early ’90s, and I went to the top maritime law school, Tulane, and when I graduated though I got offered two jobs. I studied really hard, became a great student, but to be a litigator in oil and gas make six figures, and on my way to buy my mom a house in a car, but I also got offered a job selling legal research online. A big legal publisher in America was now putting all their books online, and my professor, maritime law professor, was their leading publisher.

10:29 He wrote the Louisiana treaties, the civil code, the Napoleonic code, which we use internationally, and he said, you got to apply for this job. You’re a born salesman, Dave. Don’t worry about what other people think. I’m telling you, you want to be rich. This is where it’s at.

10:44 There wasn’t much internet then. There was no internet.edu ’92. Jesus. Yeah, it was early. 286 computers, XT computers, 9600 baud modems, that’s like a dial-up, slower than slow, but I went to my mom, my true advisor.

11:00 I could, I say, my mom. I almost choke up when I’m in public because she’s done so much for me. She’s still here. Yeah, still here in San Diego. Yeah, and I asked her, what should I do?

11:11 Without blinking, she said, you need to be a real lawyer. You know, this internet thing, it’s a fad, and you can’t, you know, you can’t get involved in this. You got to be a lawyer, Dave. You studied so hard, and I was really, really caught, because it was the first time in my life, and this is why it’s so critical to later on. I believe that most people put faith in what other people want for them.

11:33 I call it voting. If you vote for what you want, it’s going to be elected, and the more votes you give what you want by thinking, saying, doing, believing, what you want, it’s going to come to you, and it’s the first time in my life I voted for what I wanted. I, it was in my soul. I’m like, you know what? Now, did I hedge my bet and take the bar and pass the bar?

11:55 Yeah, I hedged my bet. You know, I’m not a fool, but I put the votes into what I want, and I took, people laughed at me, scoffed at me. My friends in law school, my family. You can imagine, you know, educated Jewish family, what they thought going into sales after borrowing money to go to law school, scholarship to college. I voted for what I want, and I also created a plan to become rich.

12:17 I looked. I was at a comp plan of 250,000 a year to sell legal research, and I looked at my life, and I said, I’m going to work productively twice as many hours. I’m going to work and work efficiently. I’m going to practice so that I get twice as many hours there, and then I’m going to be more statistically successful. I’m gonna be a student, a professional.

12:38 I’m a look in the mirror. I’m gonna videotape with the big Beta video tapes. I’m gonna do everything I can to be statistically successful as a salesman. As a salesman, you had never really trained and done that Oh, and I had no relationships. Okay, I just, but your law professor said go into this because he thought it was going to be hot and new, and I was a born salesman.

12:55 So even though you loved your mom, I can tell you love her, you still didn’t take her advice. Yeah. Whereas most people are blinded by the love and the judgment and their, of the people in their life, and they will take their advice. But you knew that at 23 or 4, or whatever. Somehow I found out just because someone loves you doesn’t mean they give you good advice, and maybe because I had older siblings that were, you know, doctors, went to Harvard, Penn, and, you know, my oldest brother.

13:22 I remember telling me was a great doctor, told me, you know, Dave, when you go to Occidental, get educated. I’m well trained, so there’s a few influences to do that, but I have stuck to that advice. Besides being more interested than interesting, my older brother, when I decided not to be a doctor, because I didn’t even know at 18 I was in pre-med that doctors had to be in hospitals. I want to be a sports doctor. I thought I’d never have to be in a hospital, and my brother gave me this great advice.

13:48 He said, you’ve got to be more interested than interesting, and I started living my life to be interesting. I’m interested and not interesting, but moving forward It’s a great point, by the way, for anyone listening. I mean, people always think they need to be interesting, but being interested is powerful. I mean, that’s a big part of my job, is being interested, and you’re good at it. I mean, but I, and I really am.

14:08 Like that’s why I love having these people here, but if I wasn’t, it wouldn’t be much fun to watch, so I think it’s, it’s underrated, being interested. I had to remind myself when I started my podcast because I started my podcast just to impact people, because I had these great relationships, as you’ll find out, with athletes and celebrities, and I wanted to get their playbook to success. But the first, I listen back to Hall of Famers and I’m like, gosh, you’re just interesting.

14:33 Shut up, let them talk. You know, it was really good. I teach a bunch of students in broadcasting, and I say the same thing. I’m just like, don’t talk about yourself. The first episode should be 10, you maybe 20 percent.

14:45 The rest should be the guest. It’s hard. Listen, it is hard. So all right, you’re at this crossroads. You take, I’m gonna go in the internet sales route in like ’92.

14:55 Yeah, and as opposed to the being the oil and gas. All right, yeah. Okay, big decision, big decision. I take it. I am a student, more interested than interesting, so I take eight hours, turn it to 16, 16, 30 to 32 hours of productivity a day.

15:09 If I could be statistically successful, I could get up to 64 hours of productivity a day. Eight hours of work in one day Okay, you’re gonna tell us how you did that? Yeah, okay. Literally, so I started being a student on my calendar. I realized there’s, back then, there’s only, you know, in person, on the phone.

15:28 There wasn’t email or social media or any media, so I focused in on my productivity and my accessibility. How productive could I be, and how accessible am I to others, and how was I accessing what I wanted? So I took those hours seriously. I believed that attention plus intention would equal the coincidences that I wanted. So everything was mathematics to me.

15:49 So every day I charted. I would, and I didn’t believe in work, right? I told you earlier, I don’t believe in busy. You’re active. Well beyond that, work didn’t exist to me.

15:58 I said, here’s what I’m going to do. There’s going to be activity in my life. Activity I get paid for activity I don’t get paid for. I’m going to maximize seven days a week activity I get paid for and learn to love it. My wife always says, God, you’re so lucky, you’ve always loved what you did.

16:14 I said, who the heck would love selling legal research online? No, I learn to love everything I do first. If I can’t learn to do it, love to do it, I’m not gonna do it. So these little things, all of a sudden I laughed, because nine months out of law school as a millionaire. You know, I, four times my comp plan.

16:32 They gave me all these awards. Meanwhile, I learned when you’re in sales, they reward you by doing really well by cutting your territory and you’re raising your number. I’ve never understood that, but they did to me. They changed the whole account. So real quickly, I mean, language is so important, but you, right away, you’ve just made two discernments when it comes to your language.

16:51 So earlier I was like, you’re busy. You said no, I’m active, and you say no, I’m not working, I’m being active. So right away people think language doesn’t matter. Oh, it’s a word. It’s four letter word, you know.

17:02 You know busy or work or work or active or whatever, six letters, but it does make a huge difference, right? Because all the connotations, and then you make it think, oh, I’m working too much. All your friends say you’re working. No, I’m active. And then you tell your own self a dialogue and you defeat yourself, right?

17:16 Yeah. So it’s important to get resistance right. Work, when you feel work, you feel resistance energetically perception-wise, work is hard. Activity isn’t activity you get paid for. Certainly isn’t, right?

17:27 Right, if you’re maximizing that activity mathematically I always laughed at, when they gave me those awards. I said, you know, I’m embarrassed, because I really didn’t hit my number. They said, what are you talking about? You did a million dollars. Your comp plan was 250.

17:39 I said, yeah, but I worked 10 years in nine months, right? I worked 64 hours of productivity a day, seven days a week. So how did you do that? So literally, a couple rules. One, I started living with values.

17:52 Now, they weren’t as clear as they are now, because as you’ll find out, when I lost everything, I really got honed in on my values. But I was naturally grateful for giving. I wasn’t as accountable as I was later on in life, but I was inspired, naturally inspired. Dude, like, I just, everything to me was a competition. It was more in a scarce energy that I was, inspired.

18:17 I was always inspired to compete, right? And so, number one, sticking to my values of living with gratitude. I was just thankful I was so poor. I remember staying in my first hotel room, and it was like someone gave me a billion dollars. I couldn’t believe I had my own hotel room where I had an expense account for 25 a day for food.

18:37 I was so grateful, because I didn’t always have money to eat, right? I, I literally was so grateful, even when I was making tons of money. I was just such a grateful. And then I was born with, you know, six siblings, or five siblings, six of us. A very forgiving person for what I did and for what they did.

18:55 And so first was a value. Second was, I was born to ask. You know, all these people around me, you know, including football players later on my life. You don’t get unless you ask. I really was learning to ask two questions: How could I provide value, and more importantly, I was really good at asking people for help when I was young.

19:14 Do you know anyone that could help me? I’m looking for a fellowship with Major League Baseball. I’m looking to go to the best law school. I’m looking for, like, that professor. So you posted two questions on your Instagram feed recently, which was, yeah, what can I do to help?

19:28 Well, how can I add value, and do you know anyone that can help me? Yeah, that’s the only way. It took me a while to read those two questions, because they don’t look like they go together, because one is you giving things, and then one is you’re asking, but I guess you’re asking for someone to help you give. Correct? That’s where giving and receiving became one to me, which motivated me, because you’ll find out when I lost everything, the giving was for, the receiving was for me, and I had a lot of guilt.

19:52 I had a lot of interference and corrosion into the connection that inspired me. I didn’t feel worthy of what I had. When your mom makes 17,000 a year and you’ve made 10 million dollars in a year, there’s a lot of connectivity that has to happen, but you know, early on, you know, I was more money driven. Money bought happiness, and I truly believe that money bought happiness, because I was super happy. We sold that company, and I was the youngest executive there for 3.4 billion dollars in ’95.

20:26 In 1990, a few years later, yeah, that was fast. Yeah, and it was a lot of money back then, and so I parlayed that up into Silicon Valley. I learned the Sand Hill Road game. I became a salesman on Sand Hill Road, which meant I knew how to raise money. I was the front man.

20:42 That’s for people that don’t know. Sand Hill is the venture capitalist, venture capital, Silicon Valley back then, just to remind people, because as we get older you know, some of the young VCs and entrepreneurs may not know this. Literally, people like HP Ventures, Texas Pacific, Amerindo, Sequoia they would write you $10 million checks on the spot if you’re a good sales rep raising, probably in the early days. Wall Street, people don’t remember the size and scope of how money moved, and how easily it moved.

21:11 It was incredible. And you were pitching companies. I, I, I was hired by a company called EveryPath. It was in the wireless proxy server space. What we did is transcode the internet to lap phones and Palm VIIs.

21:23 Okay, I remember. Yeah, so I was stuck, though, because I was raising money for something I didn’t believe in, because in my mind, I had been in the internet for so long. I knew that eventually a handheld wouldn’t need to be transcoded. Back then, Windows was the only operating system, and I felt there’s going to be a Windows phone. So I was talking a lot in different panels and keynotes about what I called convergence, that all of these things are going to converge: the content, the access to it, and the hardware that we put it on.

21:56 I called them mediums. Sure enough, got hired by Samsung’s very first smartphone, a Windows CE device. So I became the front man, the salesman, for that company. Samsung became the second largest manufacturer of phones in the world. Okay, I wasn’t capable of doing that.

22:13 So this is like late ’90s now. Late ’90s, and how much money do you have at that time? You know, probably on paper, because a lot of stocks, $30 million at that time. Okay, in your late twenties? In my late twenties.

22:26 Okay, and then into, by 32, now you are, you crazy? Are you spending money everywhere? You’re buying houses? I’m buying houses. I’m crazy with stocks, and I’m still very personally conservative, but then I get married to my childhood dream girl.

22:42 Now, she didn’t like me. We went to Patrick Henry went to Weinberger Elementary, Lewis, and then Patrick Henry, and literally she hated me. I threw an A, got her when I was 12, because my best friend, who literally asked her to go steady for me, embarrassed me and said she said no. I somehow, now, still in my mind, she hates when I say this, because it isn’t true. You’ll know this because she stuck with me.

23:06 I thought money bought love. Like, I, in my mind, was like, she didn’t like it is this the American dream? Somehow, because I grew up as a kid, and I used to dream about money, and I used to dream about being rich, and then I wake up and realize I wasn’t rich. I mean, I wasn’t poor, but like for me, I thought money would buy my happiness, literally, until I was 40 years old. So David, and then I realized it didn’t, and that’s when I took this whole other crazy route.

23:30 Is that a San Diego thing? Is that an American thing, or is that just a weird guy’s, like, I think it’s an American thing for those people that are able to achieve that freedom. You know, there is a freedom that happens, and by the time I was 32, I was being let go by Samsung because I wasn’t capable of being the CEO. I was a salesperson. They paid me to leave, but I owned stocks in real estate, and I was an entrepreneur, an investor.

23:55 I was in all kinds of things. That’s when I started losing control, because I had over a hundred million dollars. I bought a golf course that was eighth best in the nation, a ski mountain, all my real estate. I really didn’t even know. I know I was worth more than 100 million, because the golf course was LTV’d at 120, and I’d put 12 million into it with my group.

24:15 You know, there’s only four of us. Okay, so I knew I had a lot of money. I was out of control. You know, I started. I had three daughters, the third one on the way at the time, and I lived those four years from 32 to 36.

24:30 It’s almost like a blackout. I was searching. I remember I built my home when I was 32, dream house in Rancho Santa Fe, which you know the area, yeah, acre, huge home, outdoor living room, resort backyard, but I remember the first day lying there and the first thing in my head was, oh, s***. I wasn’t happy. I didn’t, I had stopped working, and that’s where the alcohol, the drugs, all, all the strip clubs, and it was like, that hasn’t happened before.

25:02 No, it was like at 32, when you used to laugh at the older guys, like, I, that I would rather, like, why would you spend your money on that when you go to Ruth’s Chris? Right, because still the going to a nice restaurant was still the gratitude, kid. Right. Somehow a poor kid, and even when I started doing those things, I was outside myself going, I don’t want to do this. I, it’s such a weird thing.

25:23 Looking back, years and years, going, I remember being unhappy while I was doing it, and then being such a follower. Just lost. And it doesn’t sound like the rest of your life before then? No, and it was an evolution, and there’s three things that happened that, looking back, were warnings. And one was when I was 30.

25:44 So I was on top of the world. My father, who left when I was five, one of the hardest things for me to talk about is I still can’t get over, guilt-wise, because my dad was my hero from five to ten. My dad married a girl closer to my age than him. He would drive by and wave in his convertible. I didn’t know back in the early ’70s about child support, but my dad was a deadbeat dad and rich, with my mom’s son who packed her dinner in a paper bag so she could work his second job.

26:15 Well, I’m saying to her, I said, I’m like, how come you can’t be like dad, you’re such a loser? So you can see he’s still… I’m processing this, because it’s so hard for me to think how my mom stood there without saying anything. But when I was 30, and you feel guilty about that still? Okay, that you didn’t back your mom?

26:36 Yeah, I couldn’t. But you didn’t. Six years old, I didn’t understand. I understand what was going. I was so money driven, of course, like your dad.

26:44 Yeah, like my dad would get that from dad. Yeah, it’s a quantum memory, right? It’s in my DNA. And at 10 years old, my dad made a big mistake. He forgot my birthday.

26:55 The mistake wasn’t forgetting my birthday. It was, I was a fairly intelligent 10-year-old, so when I asked him, hey, how could you forget my birthday? He said, I don’t believe in birthdays. Tell me why you’ve been celebrating my siblings’ birthdays, my own birthday. That really hurt me, and so I went into this, because you knew he lied to you?

27:11 Yeah, and that was the first time he lied to you. Seriously, the hero, hero, I hated him. So I really didn’t talk to him that much. I would dread going to visit him when I moved to California. Like, even until later in my life, I didn’t think my dad cared.

27:25 But when I was 30, I got a birthday gift from my dad. I was married, recently married. I got this gift, and I started crying. My wife’s like, wow, he’s never given me a birthday gift since I was 10. I open it up.

27:38 It’s a beautiful blazer, and I tried on, it fits perfectly, and my wife kind of smirks, because I know she gave my sizes to him, and he had this custom-made, and I’m so, I’m so excited. I’m picking up the phone to call him, and I look in, and he tore out, like, physically tore out all the pockets, the pockets on the inside, on the inside, and I’m now furious. I call him, like, dad, why would you send me a jacket with no pockets? He goes, well, the jacket’s not for wearing.

28:04 I’m like, what’s it for? He goes, to remind you of me. I’m like, what, that you’re an a**hole. He’s like, no, but you’re just like me. I’m like, I’m nothing like you.

28:14 I don’t even like you. I have a family. I support my, like, I started venting, you know, and dumping on him. He said no. He goes, you’re just like me.

28:23 You want to be the richest man in the cemetery. He goes, I want you to hang that jacket. It’s not for wearing every day. Look at it to remind me of you, of me, to remind you, you can’t take anything with you when you’re gone. Now I hung that jacket.

28:37 I didn’t look at it, and I hated him, and you didn’t get the message. Didn’t get the message at 30, but he saw you becoming him? Yeah. And he said, I’m unhappy, I wasted my whole life chasing money, which is probably true. Yep.

28:50 And I, I don’t want you to do that. Yeah, that’s like his last act of love. Or, yeah, a strong act of love. Strong activism, a pretty strong act. I know at the time, though, it could make you angry, because you still wanted love, real love, from him.

29:02 Yeah, yeah, and I thought he was, you know, projecting onto me, and that I was nothing like him, right? But it was a good warning. The second warning was from my best friend, who asked my wife to go steady, right? The guy went to better good as well. He stopped hanging out with me when I was doing all the things they shouldn’t be doing.

29:19 The drugs and the strip clubs and all that stuff, and he knew that. All that’s in San Diego, yeah. He knew all the guys I was hanging out with. And he went golfing with me, and he said, hey, I’m worried about you. I said, how are you worrying about me?

29:31 You don’t hang out with me anymore. He goes, I’m your best friend. He goes, you’re hanging out with the wrong people, and you’re doing the wrong things, and I said, no, no, no, I’m not doing what they’re doing, and he said to me, you can lie to your, you can lie to me, but don’t lie to yourself. Dave, please. So I was like, that one hit me two weeks later.

29:51 I went, in this period of time, by the way, now that I’m getting to this period, just went from 30 to 32 out of Samsung. Now I’m about 35, 34 and a half. This is when my best friend says this now. Okay, and then you’ve been doing this stuff for two years? Yeah.

30:10 I’m CEO of Leigh Steinberg now. I had gotten a job, okay? Lee had hired me for the money, you know, like I was just a money guy and, you know, it was a dream of mine. I fell in my lap. So I’m, I’m running Leigh Steinberg, doing these things on the tail end, and my wife, I’m with Little John the rapper.

30:30 Okay. Yeah. And I lied. He was at the Pencils of Promise gallery. Yeah.

30:33 And Steinberg’s a sports agent, at least. Number, they move, did the movie Jerry Maguire. Right. Right. So somehow I ended up manifesting, unconsciously, the CEO of the world’s most notable sports agency.

30:43 Maguire, and he gives a sunday for the love of the game, football, baseball, Evander Holyfield, Lennox Lewis, right? Huge firm. Even when you’re messing up your life, you’re still attracting. I have good people. Yeah.

30:56 Unconscious competence, make money. I truly believe in an unconscious competency that I was born with, a quantum memory in my DNA, on how to attract money. I believe that, and I believe you can adjust that and shift that, but that has never, you know, as I study conscious, subconscious, and unconscious mind, I have an unconscious competency to attract money, and I help people now build that and earn that through consistent behavior because you can shift your energy and shift your quantum.

31:23 That’s how we can heal things and a variety of other things. I spend a lot of time being interested in my own conscious, subconscious, and unconscious. I lie to my wife. I tell her I’m going to business meeting, and I end up coming home at 5:30 in the morning in a disastrous, straight state of mind. She’s awake.

31:43 She looks at me, and for the first time ever, my wife stands up to me and tells me she’s not happy. Until in the morning, tells me that she’s going to leave me unless I go and take stock in who I was and what I want to become, because I wasn’t the same person that she married. I get really angry. Go back into the bedroom, figuring out how I’m gonna hire a lawyer. You know, how could she say this to me?

32:10 Great need to be offended, great need to be superior, such ego-based consciousness. And I sat there so mad and then I got really depressed, because it just hit me. All three of these people were right, and then I just laid in bed. I couldn’t get out, and I wasn’t thinking about suicide, but I just was thinking about running away, like letting it off, like getting divorced. It was going through my head, and then Rocky came on the TV show, and he’s getting his butt kicked, and he keeps getting up, and that’s where it just struck me.

32:44 Dave, you’ve always been that guy. What has happened to you? You’ve got to find that guy that always got up. So I took out a pen and paper, started outlining, and I came up with four things that day. Gratitude.

32:59 I’d lost my gratitude. I had no perspective of anything. I was a guy who wore the same pair of socks for three years not only because I thought they were good luck, because I didn’t think I needed another pair right. I wore three shiny suits, because they were hand-me-down suits, and I didn’t need the money for me. I needed to buy my mom a house in a car.

33:19 I was grateful for everything, for giving. I had to forgive myself. I couldn’t, I was so not forgiving of everyone else, but I had to forgive myself first. then came accountable, which was more a new one, because my mom preached accountability. She called it below the line.

33:36 She would say to all my siblings and I, you’re, don’t you dare go below the line: blame, shame, and justification is no way to live. You need to live free. You need to be accountable for everything that you have in your life. Ask yourself, what did I do to attract this to myself, and what am I supposed to learn from it? Lessons are everything.

33:54 Life’s about lessons. The more lessons you learn, the better you’ll be. All these things. I’m like, I have not been accountable. I’m accountable for this mess, for my wife hating me, because in my head, when she first said, I’m like, look around you.

34:06 I have a Ferrari, a Porsche, motor homes and wave runners and beach houses, 33 homes and a ski mountain. You know, I couldn’t understand how she could not be happy. That accountability and then the inspiration I had to find. I wasn’t inspired for anything. I wasn’t in the pursuit of anything.

34:25 So I outlined this. I asked for forgiveness from my wife. I forget, work on forgiving myself, and all of a sudden things start changing. I run into the guy from the movie The Secret, Lee Brown, the attitude of gratitude, and they hire me as a consultant, and I meet all these transformational people, Bob Proctor and Jack Canfield, all these people who later on in my life are my friends, who I sit with and write books with and speak with, but they all saying here’s the interesting thing: in my life, two years after I went through my transformation and worked through that, and that takes a while, right?

35:00 Because you can’t wake up one morning and write a list. I mean, it’s still, do you have to take a while to get rid of some of those bad mindsets, and have fire friends? And like, I didn’t even know about meditation. You know, I learned to meditate because I was flying to India, and the woman next to me literally said to me, are you okay? And in my still arrogant mind, I’m like, yeah, I’m okay.

35:23 I’m CEO, Leigh Steinberg Sports Entertainment. Like, literally, that’s what I’m looking at. That’s what you would tell yourself every day, identity was these things. Oh yeah, and the money I had. I got a golf course.

35:34 She said, I said, why? She said because you’re so full of light, but you’re blocking it, and I rolled my eyes, going, oh God, this would be a long flight. I’m like, well, thank you. She said, do you meditate? I was like, no.

35:47 I went into this diatribe. I remember, today, meditate? I have no time to meditate. I was born broke. I’m a multi-millionaire.

35:54 Meditation is for people who are sick, broke, and lying on their mom’s couch, unemployed. There’s no room for you. Sounds like my wife. I don’t need to meditate. And she said, oh, that’s too bad, because I can teach you to vibrate faster.

36:08 And it was weird to me. It wasn’t what I was expecting. This doctor, Sangeeta Saahi, to say this, medical doctor. I’m like, what does vibration have to do with meditation? She said, everything vibrates, and that I understood.

36:21 She said, the earth, plants, animals, human, sound, light, and then your thoughts, and then she changed my life, because she said, do you know what vibrates the fastest? And I looked at her kind of with arrogance, like, no. She said, the truth. The truth vibrates the fastest, and I can teach you through meditation. You can only be aware of that which vibrates equal to or less than you.

36:43 I can teach you to pursue the truth mentally, physically, and spiritually through meditation. Would you like to join me in a workshop? I can teach you to do this. I can see you are, and have this light. I’m telling you, I don’t know why the hairs were standing up.

36:58 I had called my wife and said, I’m going to stay in India four extra days and go to this workshop. When is this? What year, roughly? It would be 2009. Okay, all right, yeah.

37:10 This is pre-financial crisis and all that stuff. Yeah, it’s right. Oh, I’m sorry, this would be too. You’re right, it’s right right before the financial. So this is 2007 and a half, right?

37:21 There, 2007. So she says to me, you go I call my wife, I’m like, I’m going to this workshop. For my wife, literally Google the whole thing. She thought it was a scam, right? Like in her mind, she literally was gonna, once again, bring up, when I got home, leaving me if this was a lie.

37:36 Oh, she thought you might be lying. Yeah. As I said, I’m going through a quantum healing theta meditation workshop. Me? Like, you like one of your Wall Street buddies, like Jordan Belfort before.

37:47 Yeah, like Jordan Belfort coming in, right? And I went to this thing, and I learned the power of meditation, but more importantly, that I had, like my power of how connected I was to an unbelievable source of energy, light, and knowledge that I’ve been creating interference and corrosion to an extraordinary power that I’ve been blessed with, to download information, and like, I could do body scans and backlight, past-life regressions, and all types of things that I made fun of my wife just for getting a reading once a year on her birthday. Right now, how do you have that?

38:22 Is that like something everyone has? Okay, everyone’s has it. But do you have it more, or can you just handle it? Right, so there’s interference and corrosion to that connection. Most people don’t realize that we’re always connected to an unbelievable source.

38:35 Okay, just naturally through evolution of quan, this quantum memory, the DNA, this chromosome code that I have. That’s why I’m able to attract things in manif, and you are too. We attract things really fastly unconsciously when we’re young. It’s because we just have a clear connection. Okay, but I was, because of the clear connection, I think, afraid, and then creating corrosion or interference to that connection with drugs.

39:00 You’ll see a lot of people higher on the spectrum. Like Leigh Steinberg was an alcoholic, and I used to tell people he drinks to lower his vibration so he can communicate. It’s like someone with autism has a difficulty communicating to others. You know, leaves a person who can read a book and remember every word in a book. That’s not normal.

39:20 That’s a clearer connection to an unbelievable source of higher awareness or vibration. Okay, I learned all this. So now I come home spiritual and on a quest, and it kind of scares my wife. She definitely doesn’t want to divorce me. She’s on board with me.

39:37 She likes your energy. Yeah. And I’m getting, she knows there’s financial troubles, but we have a lot of money. Okay, but then things really start, 2007 and ’08, falling apart. There’s a crisis.

39:48 I do not liquid enough. I learned a valuable lesson, that, you know, just because you have equity in property doesn’t mean the bank will let you borrow money. And I got my ego involved in lawsuits and went through my cash trying to prove and then got into a malpractice lawsuit from a guy screwing up the case. It was the universe was coinciding to exactly what I wanted to manifest, which was a new start, to prove that I could change my life. So the scariest time for my wife, I always say, is when we went bankrupt.

40:16 And when was this? What year? 2008. And how did that happen? explain that to someone, how you could be worth 100 million dollars, yeah, and then go bankrupt?

40:24 I love that question, and I’m, I know I’m with a good interviewer, you know, a good broadcaster, when they ask me that, because if you’re not more interested than interesting, how can you let that slide? Like, okay, idiot, how do you lose 100 million dollars? Here’s how it happened. I had a lot of cash, but I mostly had equity, real estate, and stock. Well, in 2008, what happened was, I was equating really quickly the equity I had, especially in the golf course, that I could go to my private bank if I needed cash.

40:55 So I got my ego involved in this lawsuit. and my wife was feeding into it too, and I’m going through the transformation. I’m not too enlightened yet, and still not but I was at the early stages. I was paying cash to beat the crap out of my neighbor, who, you know, fraudulently sold me a condo conversion, and went through millions in cash fighting that, and I was still living a crazy 33 homes, ski mountain. I had a big liquidity, right?

41:23 Going, well, all of a sudden everything starts going down. I need a quick $5 million. I go into the private bank and said hey, I need a $5 million on the line. They said no. I said, well, I got 40 million in equity with your bank.

41:35 Yeah, you do, but it doesn’t mean we have to give you. Those properties are going down. We’re not in a great secure position. Go get a loan somewhere else. All of a sudden, you start shopping for loans.

41:45 Things are going down faster. Nobody’s giving you money. You start missing a payment. Now nobody will give you money and very quickly, you’re facing bankruptcy or a restructure, and I was ready for a clean start. The cool thing about my bankruptcy.

42:00 Did it freak you out? Did not freak me out. You say you’re ready for a clean start, but you’re losing all of your money. Yeah, which was all of your ideas. You hadn’t met the lady on the plane.

42:11 Would you have been in a different situation? Panicked? I would have been panicked. I would have screwed everything up like that. Two years of transformation was preparing me to handle this.

42:20 It scared my wife, how calm I was. I was. But here’s where the truth came in. By the time I lost everything, I needed separation from the past. A lot of, I couldn’t do it without cleaning it all out.

42:34 The cool thing was, because I had equity because of where I was at and how I did it. I didn’t really owe anybody any. Like, the settlement was different than most bankruptcies. It settled me down to almost zero, which allowed me to build credit after the bankruptcy quicker than most, because my relationships were whole. Okay, you see the difference?

42:53 So you lost, but you lost all your properties? Oh yeah, I lost everything. Wow. We moved out of my house. We were living, give you an idea, my wife was panicked, because she couldn’t understand why I was so calm.

43:05 We, she’s pregnant with my baby. Oops, I, this is public now so my son’s gonna have issues, but he’s nine. Baby. Oops, was a boy. Three daughters, okay, under 10, and a baby boy coming.

43:16 Rented house, rented furniture, working for Leigh Steinberg, making good money, not great good money. I didn’t own a thing and my wife says to me. I said to my wife, hey, I’m going to give this much money to Warren Moon, who’s a partner at Leigh Steinberg, Hall of Fame quarterback, his charity for kids to go to college, because without people like me, I never would have been able to go to college. Is that okay? And my wife, without blinking, she’s like, yeah.

43:46 She goes, I can’t believe that. I’m like, what? She goes, you finally get it because my whole life, my mom and my wife, even though they were good at receiving what I was giving, would tell me that I was lost. They were worried about me always. I was lost.

44:02 I was lost, Dave, you don’t have to do these things. You’re lost. She finally said, you get it. I said, yeah, I go, I trust the universe. I’m born with a conscious competency.

44:13 I’ve done people right. I’ve, I have more situational knowledge. I know all the things I didn’t have coming out of law school. It only took me nine months to be a millionaire. It’s gonna take me weeks.

44:22 I know exactly how to make money, and she goes, no, you get it. I go, yeah, I trust the universe. She goes, then double it. Double the donation. I look, there I go.

44:33 I don’t trust the universe that you don’t have any money. I know, and this is your only source of income, and that’s your paycheck, and you’re giving. I’m gonna, rented everything, and you’re giving a chunk of it to the charity, and she says, she says, double it. Yeah, okay, that’s the wife I have. She should be in the chair.

44:47 Oh, trust me, that’s a strong woman to say that. Just stick with me, stick with you. And then to even find that acceptable, to donate while she’s pregnant with our fourth child who everyone’s like, literally some people were like, you shouldn’t have this child, which is never in my head, right? Like, there’s, are you kidding me? Anyway, it took me two weeks to make my first million back.

45:09 Two weeks, two weeks from that day that I gave that money. And I have given tithing. I believe, and shifted my paradigm, and said if I create a void, I know how to attract what I wanted. The bigger the void I can create in my life, meaning the more I can give value and service to people, the more I can ask for, as long as it keeps going through for other people. I have nothing, everything.

45:32 It’s a downstream for me. Everything comes through me for others and this philosophy. And so I sat down at that time, and I said, man, how can I make money? I’m so busy, not active. I’m so busy working.

45:46 How do people make money? And I started looking at my friends and asking all these people that I knew, famous people, rich people, and I went to Las Vegas, and Steve Nguyen and Larry Rouveaux from Southern Wine and Spirits into big gala, charitable gala, which I was donating to, right? And I just started asking everyone at that gala, hey, what do you need? You know what? Some people needed big properties.

46:10 Yes, yes, yeah, yeah, yeah. What do you say? That’s the English, but no, this is what’s cool. Steven said, I always need stuff for my hotels. He goes, there’s a guy over there, go meet him.

46:21 He supplies the hotel, all kinds of stuff. He’s a good guy for you to see. He would tell you what he needs to give, because he was his distributor. I meant meet this guy. He literally tells me he needs watches.

46:31 I know the CEO of a watch company. I said, give me a list. How many? He said, I got, need 10 million dollars’ worth of watches. He’s from Europe or Asia, he’s putting him into.

46:42 And I go, yeah, sure, give me a list. I’ll take it to him. So I flew to New York, met with the CEO. He’s like, what do you want, Dave? I said, to be honest, I said, I have this list.

46:53 I have 10 million dollars to buy it. And he looks, he looks at it, and oh, it was eight million dollars to buy it, and, and he said, no, or don’t, the guy was gonna give me ten. I said, I have eight million, and then it was just a real simple negotiation. Basically he said, no, it’s ten. I said, how about nine?

47:12 He said, okay. My first million dollars, like, and so it just started clicking with me. Look, enjoy the pursuit of your potential, but don’t get so busy working you forget to make money and start looking at the activity that you do to make money, regardless of what your quote-unquote regardless of what your quote-unquote job is. I was the CEO of the most notable sports agency, but I had access to all these people that needed stuff, right? And that’s literally how I rebounded.

47:39 I, you know, probably worth more than I was then, definitely more liquid, right because I have a different philosophy. I, here’s my philosophy, making money, by the way. Most people want to know. I changed my philosophy. The biggest, I think, misnomer in making money is you need your money to, is in your Wall Street days, right?

47:57 Your money needs to make money for you. I wasted so much time, energy, and emotion worrying and thinking about stuff I knew nothing about, stocks and bonds and real estate, that I was good at attracting wealth. What if I spent all of that time that I wasted, and all that money and resource I wasted, put it back into making money, right? So my having all these properties around the world and thinking about them, and I got to check the difference. Lawsuits that take all the bandwidth out of your head from what I’m good at, right, which is making money, selling.

48:27 So don’t get all those things in your life. Too many things in your life. I’m a salesman, okay? And I sell now from value. I sell 120.

48:34 I will not sell to you unless I give you a hundred dollars and ask for 20 back, and I don’t feel guilty asking for the 20, because the 20 comes through me. I just challenge myself by being more interested and interesting, understanding math, how to create quantitative value in everything you do, even quantitative value, not subjective. Subjective value occurs at all times. In the world, people forget about this. There’s always subjective value, but people sell on subjective value.

48:59 I’ve won the biggest executive coaching practices now. Why? Because it’s really simple. I coach from billionaires, athletes, down to just regular entrepreneurs, two ten-minute calls. I’m on call 24/7, almost.

49:11 It’s really 4 a.m. to 11 p.m., but I guarantee I only work month to month on everything I do. Every contract I have is month to month, and the guarantee on it is I’m a profit center. You will pay me less than I make you quantitatively. Not, oh, this is a fair introduction. No, that introduction is not about hugs, right?

49:33 It’s about making money, and I’m going to help you do this. So I’m a profit center. That is my goal. I give, and it’s a gift, meaning I’m giving you, if I’m a profit center for you, you’re not paying me anything, and I guarantee that every single month that I work with people, and it’s been a challenge to do and learn, but 100 of my people that work with me are satisfied, because anyone that isn’t satisfied after one month or six months or whatever, you don’t pay me.

50:02 So you give them a hundred, and you take back 20. Always, right? But you deliver first quantitative value. Create the void first. Okay, create the void.

50:09 What does that mean? Explain that. So the universe is math. If you believe the universe is full, it’s whole. When we give, right, when we provide value, we’re a vessel.

50:20 We’re emptying some of our vessel. We’ve got to fill that math back up. There’s a flow, and so many people, the flow isn’t in receiving. The, I mean, is it in giving? The flows and receiving, because people, they either hold on.

50:33 There’s three worlds of receiving, and this is where people have problems. One, some people live like when I was young, in a world of not enough, and some people are rich that live in this world. Yeah, but it’s a scarce world. Their energy, their perspective, there’s never enough. That void is never even opened.

50:49 When you live in a world of not enough, that means you don’t think you, you know, there’s anything that you can give. It’s just all this way. Yeah, then there’s a world that I did live in, which was just enough. Even when I had over 100 million dollars, I lived in a world of just enough. There was just enough for me.

51:06 I’ve been there. Yeah, you know, just for 10 years, I was there. Yeah. And that world’s confusing, because there’s no flow, but you think you’re like philanthropic. You think you’re generous, because, why?

51:18 I was giving money, but always trading. Like, giving is not trading, even when I gave money to charity, and I gave a lot. I wanted my name. I wanted people to say, oh my gosh, you’re so generous. I wanted my mom to thank me so much and call me her favorite child, because I bought her, my brother, when I bought him a truck or gave him their down payment.

51:37 I wanted to be, and it never really came. That trade is never fair. You’ll never feel satisfied. I was so full of ego-based consciousness, the need to be right, the need to be offended, separate and fear, superior, angry, frustrated, anxious. I had all these needs, and now that I live in a world of more than enough.

51:55 Like, I really believe there’s more than enough of everyone, everything, for everyone. I literally believe that I am here to impact over a billion people, to be happy, to live in a world of more than enough. And I came up with the math. The reason I do these shows is because I know I’m gonna convince you before I leave. I need a thousand people in my life like you, Brian.

52:17 A thousand people that can impact a thousand people to impact a thousand people to be happy, thousand times, and thousands of millions, millions of thousands of billion in my lifetime. If I can impact a billion people to be happy, this world, the collective consciousness will change. They’ll be more than enough. It won’t be hunger, all the scarce things that happen. I truly believe that, and that’s the world I started living, and how are you going to make them happy by adopting some of these mindsets?

52:44 Yeah, okay. By thinking about the gratitude, gratitude, empathy, accountability, effective communication, asking, being a student, their calendar, doing things now, being present, and practicing, ending fear. Those five things that I teach, obviously, in much more detail. Those five things will make someone the majority of the time happy to allow them to practice going back to center. You know, the biggest change in my life is when I get off of trajectory, when I create interferences or voids or shortages, when anger happens, instead of accelerating, I stop, drop, and roll.

53:19 I stop, drop, right back to center, or roll into the trajectory I want to go. I call it getting back to center. I teach people how to live at peace, to live in the flow, to not allow themselves to create the interference, to create the corrosion between the connection that inspires them, to enjoy the consistent, everyday, persistent, without quit pursuit of their potential, their potential, their truth. That’s the only one I worry about. Judge.

53:42 We started this by talking about, I studied judgments. What does that mean? I studied judgments. You said that we didn’t go into it, right? So people that judge people put conditions and judgments on things.

53:53 All it does is interfere with the truth, right? What we perceive onto other things is just an interference of the truth. What it is, it is in your perception only. We could look at that, and you could say, that’s a beautiful statue, and I could say, oh, that’s an ugly dog. We’ve now, there’s the truth.

54:14 It is what it is. We’ve interfered with the truth. So if the truth is that clear connection of inspiration, then I teach people to understand where we make judgments, separations of inferiority, superiority, angers, need to be right, offended, all these things, even in simple process of viewing this dog. I can change and shift people’s energies so that they’re conscious of what they think, say, and do, their subconscious, what they believe, the 40,000 of the same thoughts that we access every day, into a quantum memory, a DNA, shift your personality traits, change your characteristics, change your obsessions and addictions, all to create a different frequency, a higher vibration.

54:57 So one, it raises your awareness, and two, it is what’s happened in your life. Brian, increase the strength of your signal, increase the spectrum or bandwidth of your signal, and create a greater clarity of your message. That’s why you’re so successful. You have made a quantum shift from the Wall Street days, from the Torrey Pines and Gompers days. You’ve made a quantum shift in your life.

55:19 And the thing that people don’t understand is, if they only judge what we think, say, and do, and some people are thinking, saying, and doing all the right things, they’re just not consistent every single day. This is quantum. This is, sorry, the cellular memory that we have. It needs an input every day, every single day, minimum 21 days, depending on who you are, could be more. 21 days.

55:41 You are repetitive and do the same thing. This is how you did your Ironman, right? I knew you’re going to tell me you did it when you told me how much time it was, because I knew you were disciplined enough to do what it took every single day, and that memory talked to your subconscious and created neural pathways. That’s why your swimming was actually the easiest because you didn’t have as many judgments or conditions on swimming, because you just never really swam.

56:06 So once you got into the 21 days, you started getting addicted to swimming, but you had less resistance to swimming than running and biking. But what’s cool is the more you access the quad, the subconscious, that’s when it starts sending a frequency to your quantum. You can change that. So people that have stage four cancer, why do some are healed and some aren’t? They’re in the same chemo.

56:29 It’s, I believe, it’s what they’re thinking, saying, doing, and believing that helps shift the quantum energy, besides the physical side that’s needed. I’m an East and West medical person. Yeah, but I think that’s the subtle difference of people that are able to do these extraordinary things in their life. They’re able to shift the quantum memory. We’re just activating and deactivating at an epigenetic layer.

56:50 What is in us? Yeah, you know, Dr. Joe Dispenza, of course. Okay, yeah, that’s good. Yeah, I’m having flashbacks too. Yeah, sorry.

56:58 Yeah, no, it’s all good. I study them. You had to have a hard conversation with your mom when this whole bankruptcy thing happened. Can you talk about that? Yeah, it wasn’t a little research.

57:07 People asked me what the toughest part of losing all that money was. I thought it would be telling Leigh Steinberg and Warren Moon, who hired me to make money and have that Midas image, because I took over for Jeff Moorad, the guy who owned the Padres, right? I mean, big fuse to fill. Well, that was nothing. Those two guys were, Dave, you’re, you know, we’re not worried about it.

57:29 But it hit me when I was worried about telling them. I hadn’t told my mom, and then it hit me that I didn’t take my mom’s house out of my name. Kind of shows the scarce mindset that I was in, because if I was truly abundant, I’d have truly just given the house to my mom. Right? I truly would have just done it, and I know that about myself, and I know people probably like, oh, what a jerk.

57:54 That’s who I was, because you weren’t giving in that way. I was training that you were. I wanted my mom to tell all her friends that her son bought her a house, and he’s super successful, right? That’s probably why I still have that guilt that makes me cry when I think about what I said to my mom. I truly wasn’t unconditional like my mom, but I learned unconditional that day, because I went down to her house to tell her that she was moving out of her house.

58:16 I lost everything. I thought it may crush her, but it did when I, she answered the door, and I told her, just like when I asked her what to do with the internet. Now I found the true situational knowledge that my mom had, her truth, that she knew how to be a catalyst. She was a giver. My mom doesn’t know how to receive.

58:37 All she knows how is to unconditionally give and she just doesn’t have a quantum reception like I do. So I told her, you know, I lost everything, and you’re gonna have to move, and what she said to me was, are you okay? Do you need anything? Can I give you some money? So obviously, they’re going, what a jerk.

58:59 Like, I’m sitting here looking at my hero. I haven’t treated her like I should. So I left once again, gave given me the confidence. Just told her I loved her, and I would make sure that she was okay first, whether she had to live with me. I was gonna make sure she was okay, but I did lose the house.

59:22 And, you know, for her, I think it was embarrassing, but she was just worried about me, not herself at all, and I wanted to be that person, because I had one thing my mom didn’t. She was able to give unconditionally. She had that down, but I had this gift, the gift of truly being able to receive, of quantum reception, I call it, right? This ability to make money. What if I could learn what my mom knew but have all this?

59:49 I could buy community centers in Africa. I could change the world, and that’s what became my pursuit. Are you there yet? No, I’m working on it. I did.

59:59 I have a downstream. I am happy every day, majority of the day. But you know, it’s amazing. I’ll share with you how the world works, like the evolution. I wake up before.

1:00:10 I have two routines. First of all, I love to give pragmatic advice, yeah, two routines. Home routine. I travel 200 days a year, so I have to have an adaptable routine. Home routine is wake up before, meditate 20 minutes, date of meditation, get ready in 10 minutes, go to the gym 4:30 to 5: 30, get home 5:30 to 6:30.

1:00:28 Be a student in my calendar. You’ll study, maybe research some books. 6:30, wake up my son. If the daughter is enough, the two are in college and my wife spends 6:30 to 7:30 with my family. I still make lunches.

1:00:42 I make breakfast. I, I bond, you know, that attention. 7:30 to 8:15, I do three coaching calls on the way to work. 8:15. Because I’m a student, I execute on the student of the calendar and do it now.

1:00:56 4:45, I leave the office, do three coaching calls on the way home. 5:15 to 7:30 is all family time, no phone, no computer, nothing. 7: 30 to 9 is research, student calendar, whatever it takes. In there, nine o’clock, put my son to bed, then I tried to stay awake to 11. I always pass out before 11.

1:01:15 I live my life so I can wake up at four the next day, so any decisions I make, somebody invites me to strip club to do some cocaine or alcohol, I say to myself, not good, to wake up before tomorrow. I’m not gonna do that. Everything’s geared to that. If I’m on the road, an adaptable routine. I try to stay on the same time frame as close as I can, as 4 a.m.

1:01:34 To Pacific time. So for here, I woke up a little bit earlier than 4 a.m., but normally right there, but I do it by priority. Number one priority, like this morning, minimum one hour a day for my health, which changed for me, because it used to be family, business, health, until two and a half years ago, when we had completely made it back. I asked my wife, I’d like to do something for you. You are my savior.

1:01:58 You’re an amazing person. What can I do for you? And she just said, take care of yourself, because if you take care of yourself, I know you’ll take care of others, including me. And she said, I want you to start taking care of yourself. You’re not healthy, and you weren’t.

1:02:13 No, not physically, nutritionally, and my meditation was pretty much the only healthy thing I was doing. Okay, but because I was meditating so connected, I had more energy than everyone, but I was fat. You know what, a man? So like, this morning, an hour minimum of an hour, seven days a week on my health, then a minimum of 30 minutes with my wife, minimum 30 minutes with my son, no matter if I’m traveling or not. These are the priorities.

1:02:40 Then minimum two minutes a day with my teenage daughters. I wanted five. They gave me two, two minutes a day, two minutes a day minimum. Yeah, one minute a day, every day. Two minutes a day’s worth more than two hours on a Saturday.

1:02:52 It’s the way the body, mind, and soul work together. Then I minimum of one minute a day for my mom, minimum, and to make sure every single time I tell her I love her and I appreciate her. The two things that mean the most are, oh, also, that I’m happy, and I, and the reason I know that, as I asked her, I finally was just followed my own rule and said, mom, what can I do for you? Be happy, and healthy, appreciate me, and love me. And it was funny, my relationship, just one minute a day is worth so much more than it’s ever been before.

1:03:25 So you have like a one-minute FaceTime call with her, FaceTime, or minimum, or just regular phone calls, or a phone call sometimes. Look, I know I’m on camera, and she laughs if she sees this stuff, but sometimes she gets into the Jewish mom mode, and I’m like, oh, sorry, Mom, I gotta get off the, I gotta get to the other line. I just called to let you know that I am living an unbelievably happy, healthy life. I appreciate you so, so, so much, and I love you.

1:03:49 I choke up every time and I hang up, even though I am lying, because I don’t have another phone call. I just cannot be complained to, she’s on her own. When you say that stuff, I love my mom and wife so much. Like, I think being saved you know, some people would use a religious context of it. I would have died if I would have continued in the way that I was living my life, and because of my wife and my mom, not only am I alive, but if I could share my life and allow people to live as happy as I am, is fulfilled and blessed, and I know it’s my perspective of these values.

1:04:31 I couldn’t imagine. So I am emotionally just so grateful that the truth comes out. I’m not afraid of it. I you know, my kids laugh all the time, like, Dad, you’re, you know, your blue check, all my friends follow you, and you’re crying because you. I’m like, that’s why I feel the truth.

1:04:47 By you know, I’m, I illuminate it, and I’m proud of it. You know, I really am. I can show my mom and my wife and whoever else how I feel and so now, for all the income you make, is it true you give away like 90 of it? Yeah, so there’s a downstream. I actually give away 100, because I have to live by my strategy.

1:05:09 Everything goes to my wife, with a downstream that’s preset for the year, so I don’t have my emotions in the way of my downstream. Right, I’m focused in making, right? That’s what I’m good at. Then it goes to my wife, with, okay, this percentage goes to this daughter, this daughter, this daughter, my son. This percentage goes to my mom.

1:05:28 This goes to the intimate family. This goes to my community, and we have groups of things that we decide to support in the community, schools, and other things. This goes to the state of California. This goes to the United States, and this goes to the world. And for the world, I’m the chairman of Unstoppable Foundation, and the chief chancellor of Junior Achievement University, with some of the Brian Tracy, Bob Proctor, Mary Morrissey.

1:05:51 I mean, ridiculous. Sharon Lechter. Dave, you know, Corbin, unbelievable. I’ve donated all my books. My content is all donated to Junior Achievement, and I got all of them the other chancellors that donate.

1:06:03 Brian Tracy donated everything. Bob Proctor donated everything to Junior Achievement, over 100 million alumni, because I think entrepreneurs you know, my goal to make people happy. I think entrepreneurs will save this world. There’s only one way: climate change, control or whatever you want to say, entrepreneurs will save it. Someone’s going to figure out how to regenerate atmosphere.

1:06:24 They’re going to figure out how to dissolve plastics. They’re going to figure out, this is where we’re going, and our processing speed, because of my technology background, is extraordinary. AI is extraordinary, and if we put it to the right purpose and fund the right things, entrepreneurs are going to save the world. And so your mission right now is to go out there and add value to people in a business sense, make money for people, and also to give your inspirational message.

1:06:49 Is that it? My trademark is make a lot of money, help a lot of people, and have a lot of fun. Three simple things. How come I haven’t heard of you before, David? I am the best-known secret.

1:07:02 I, it’s funny, because when I started speaking again, my whole tagline was, and I was a top motivational speaker for Forbes, for Entrepreneur, but literally the best motivational speaker you’ve never heard of. Yeah, I’m Forrest Gump. I literally, I look at my life. People ask me how can I be a sports agent? You know, I’ve done TV shows, movies, podcasts, and they’re like, how can I do this?

1:07:26 I’m like, if you connected the dots backwards to how I got here, it’s just the philosophy and the perception. It’s not anything else, and that’s what Forrest Gump was about, right? This connection that he had to just keep doing the right things. His intent was always good. Yeah, and, but he ended up with the president.

1:07:44 He ended up, right? That’s the way I feel that my life is. When I look back, going, I was the CEO of the first smartphone. This, in Qualcomm’s museum, right? Go look it up.

1:07:55 PC-E-Phone, Windows CE device. No one’s even heard of Windows CE, because it didn’t survive. 1700 device. They said it was too expensive. I just saw the new Samsung 5G full phone, same price, 1900.

1:08:08 Okay, this is a ridiculous phone, though. And so you’ve just followed that passion, obviously, you’ve readjusted your compass. Yeah, every year, and continue to, and continue to. Yeah. You said that disconnect.

1:08:19 Do you get off sometimes? Always, oh, let me finish. Yeah, yeah. I was gonna give you this example when I get off, because you asked where I am on my journey. Yeah.

1:08:27 So I wake up at four. I meditate. Saturday morning, come down, fire it up, go to the gym. My 17-year-old daughter’s car is not outside. Immediately, go off center.

1:08:39 I’m one number away from giving F-bombs and screaming. Right, and there’s the David Meltzer difference. Today, as I caught myself, this time I caught myself, and I said stop, stop, drop. Why do you feel this way? It’s that simple.

1:08:57 I said, I’m angry. Why do you angry? Well, because I’m really scared, because I love my daughter so much, and the last thing I want is something that have happened to her, and you’re going to yell at her for that. This is the logic that we use right now. I’m talking to myself, and I finally, I calmed down, and I finished the number, and I called and I said, hey, sweetie, where are you at?

1:09:19 Home? Where? In my bed? Where’s your car? It’s at the grocery store.

1:09:25 Why? Well, kids were drinking, and you told me, when kids were drinking, that I could always just take an Uber home. And I said, wow, you’re, I know what kids drinking means. She was drinking. I’m okay with that.

1:09:39 I’m like, wow, I’m like, I’m so sorry for waking you. I love you, Daddy. Love you too. I look at that situation compared to where I would have been, and here’s what would have happened. I would have screamed.

1:09:51 She would have looked at me and be like, what a jerk. He did what he told me to do, not taking any accountability for drinking. Right? But here’s what’s worse. The next time, she would have gotten her car and tried to drive home, and God knows what would happen.

1:10:06 Right? This is how we create interference and corrosion. It’s mathematical to me. The universe works. So I’m getting it better at catching my every time I feel the mind, body, and soul get on fire, which is what happens when we’re in ego-based consciousness.

1:10:20 I do what my mom taught me to do: when you’re on fire, stop, drop, and roll. A stop, and it gets faster and faster. It’s a muscle. That’s why the consistent, persistent pursuit of your potential is so important, because you have to keep working out that muscle, like your boy David Goggins. In here, you don’t get to that without practice.

1:10:39 That’s what I love about David is he is so consistent and disciplined that he can take the quantum and just shift so quickly, and I want to train people to enjoy that consistent, persistent pursuit of your potential, whatever you’re doing, to find the light, to learn to love what you do. All these different things, these little switches, minds, but the most important thing I want to teach them is to practice, create a habit machine, and you input what you want to change in your life. You’re on Instagram now.

1:11:07 You’ve got lots of 20-something-year-old following you. I’m sure even 30-something-year-olds. What’s the biggest piece of advice you give when they say, Dave, I want to start a business? Yeah. Number one, I talk about working hard, long and hard, smart and long.

1:11:23 Here’s what happens. I said, the key to being in business is to stay in business. You’ve got to stick to it. You’ve got to enjoy the consistent, persistent pursuit of your potential. Here’s what happens, though.

1:11:32 20-year-old calls me, wants to drop out of Harvard. It’s a lot of pressure, because I know what kind of parental expectations are on them. So I’ll tell them, look, you’re going to drop out. That’s fine. I said, but you got to promise me, you got to stick to this, because if you’re not going to stick to this, this is what’s going to happen.

1:11:48 You’re going to be 30 years old. You’re going to be 25 of the way there. You’re 25 of where you think you are going to be, and you’re going to quit, like 99 of the other people on earth. You’re going to quit because you don’t understand acceleration and growth and working long. And here’s what’s sad.

1:12:03 If you would last another five years, at 35, there’d be even more pressure on you. All your friends would call you a loser. Your parents would be more disappointed than you, than anything else in the world. All the people at Harvard would see that. That’s why you’re supposed to stay here, blah, blah, blah, blah, blah, blah.

1:12:18 At 35 years old, you’re 50 of the way there, but most people, the 99 percent of the one percent, quit. That leaves the one percent of the one percent, and now, Mr. Harvard dropout, two and a half years later, at 37 and a half, you’re 100 of the way there. Now you’re lucky. Harvard’s inviting you back to speak. They’re climbing onto you.

1:12:41 All the people that smirked, laughed at you, now are applauding you. But most people don’t give it the time. They don’t give it the 25 to 50. 99 of the people quit at 25, another 99 at 50, and they’re only even halfway far away. Here’s the saddest thing.

1:12:57 In a year and three quarters before you’re 40, you’re 200 percent of the way there. Seven-eighths of the year, you’re 400, 7, 16, or 800, 730 seconds, and so on and so on. That’s how Bezos made a hundred billion dollars through believing in himself and consistently. 25 years ago, if that dude would have told me that he was going to start a bookstore in his garage and be the richest man on earth, I would have smirked at him. But he understands the enjoyment of the consistent, persistent pursuit of his potential.

1:13:25 You just stick to it. The best piece of advice is literally, enjoy the consistent, persistent pursuit of your potential. Always stay in business. Even today, when I woke up, the first thing I checked was the math of my businesses, make sure I’m in business tomorrow. If I guarantee I’m in business tomorrow, I’m going to experience acceleration and growth.

1:13:44 Lessons. The lessons are going to keep on coming until I learn them. They result in pain when I haven’t learned them. I’m going to forget every lesson I’ve ever learned. I know that, but I have the power to remember it, and more power to access it than ever before.

1:13:56 Everything’s about lessons, just like my mom taught me way long ago. Just be accountable. How did I attract this to myself? What am I supposed to learn from it? And then the other piece of advice I give to anybody, especially young people, ask for help.

1:14:12 Please. I love to help people. You love to help people. There’s no greater honor than someone telling me, man, I really respect what you do. Can you help me?

1:14:20 I love to help people that want to help themselves, too. Good point. I don’t want to just help them. That’s the paperclip philosophy. Have you heard of that?

1:14:27 No, tell me. So many people probably hit us up for help. Yeah, well, that doesn’t mean that every single person is like, Dave, can you read my business plan? Can you, whatever it is? I always ask for something, because if I ask for something, 99 of the people, like you said, aren’t willing to help themselves.

1:14:44 I’ll. If I can’t think of something, I’ll say, I’ll tell you what, I’ll help you if you send me a paper clip. If you send me a paper clip, 99 of people never send me the paper clip, so I know they’re not going to help them if they’re not even going to do that. Yeah. You know, and so it’s really helped me out to empower other people to see and to qualify who is.

1:15:02 That’s why it’ll be easy for me to say I’m going to impact a billion people. I’m really impacting a thousand, to impact a thousand, to impact a thousand, and a thousand people are hard to find. It’s not as if I’ve given myself one year, and I meet a lot of people, and I ask people like you who I know are qualified and can do it, but it’s gonna take me a lifetime to find those thousand, but I’m going to find them. Okay, you said stay in business. Talk about that a little bit more.

1:15:27 That is a business. You mean stay in business, not just stay alive? No, yeah, we’ll stay alive too, but yeah, stay in business. So many people get so far outside of themselves, so busy they forget to make money. They lose focus on what they’re doing.

1:15:39 They have a million great ideas, but they forget to make money. There’s such a difference. I always call it the McDonald’s and Ray Kroc thing, right? The McDonald’s were great innovators, Ray Kroc was a money-making entrepreneur. He took their idea, made a ton of money.

1:15:54 You have to be able to quantify what you’re doing every day and stay in business. There needs to be a budget in place, and one other word I don’t like. We love words. Sacrifice in entrepreneurship, especially, and in business, people like, I’m sacrificing. Look, that is the wrong energy.

1:16:11 You are investing in yourself if you’re sleeping in your mom’s car right now or on the street, writing, you know, Harry Potter. You’re investing in yourself. Some people can handle bigger investments in themselves than others. I totally appreciate that, but there’s no sacrifice. Sacrifice is a loss when you take the perspective, I’m going to invest in myself as much as I can, as much of my own money, my time, my resources, my bed, my sleep, whatever.

1:16:39 You’re investing, you’re investing it in yourself. You’re actually creating value. You’re not taking away and creating interference or voids, so that word is very dangerous. Don’t use it. Don’t use it, and you sacrifice.

1:16:51 Don’t use. Invest in yourself. Don’t use work. Be active, active making money, active, et cetera, and the previous point you’re making was kind of this long-term thinking plan. Yeah.

1:16:59 So when the kid wants to drop out of Harvard, you’re saying, let’s just think forward, and think more forward, and think more forward, and if you can be with that plan, then today’s traumas and hardships get much more perspective. I have people pay me 200 grand on this plan. What is the plan in 20 years? You might be interested in 20 years. If I told you I could guarantee you 2 million ambassadors, not followers.

1:17:26 An ambassador is someone who’s going to get you another ambassador, that’s going to scream, Brian from the top of the hills to the bottom of the valley. And so I charge them 10,000 a year. In year one, I guarantee them two ambassadors in year one. Two people that the next year will get two ambassadors for them. In year five, I guarantee 64 ambassadors.

1:17:48 So they’re 50,000 in. You have 64 ambassadors. Most of the people in the program are not satisfied at that time. Some are, because of what they do, but in 10 years they have 2,000 ambassadors. They have 100 grand in 2,000 ambassadors.

1:18:02 Most people are satisfied, but not feeling a great profit center. There, in 15 years, though there’s 64,000 ambassadors. Just getting two people to tell two people every year, that tell two people every year, that’s how 2,000, right? 64,000 ambassadors, in 550 grand, in 64,000 ambassadors. Not followers, ambassadors.

1:18:25 20 years in, 2 million ambassadors. People don’t understand acceleration and exponential growth. If you take a plan of enjoying the consistent, persistent pursuit of your potential, detach your emotions from the outcome, your outcomes are far greater. There’s less resistance. You end up being, and I put myself on this plan when I, when Gary Vaynerchuk started working with me.

1:18:46 I was like, yeah, as long as I get two ambassadors, this is the first year, I’ll be cool and all. Everyone around me is like, what is he talking about? Like, everyone’s on their followers, and Gary got me though. He loved when I said that. That Gary’s had all about that.

1:18:59 He said, don’t think about this short-term stuff. No, not, and that’s why he’ll send six-year-old kids stuff. Right? Like he told Tillman Fertitta, who wrote the foreword to my book. He’s the owner of the Rockets and Mastro’s and, you know, Landry’s and the Golden Nugget billionaire.

1:19:12 He told her, he goes, if I were you, I’d just be spending your money sending six-year-olds rocket jerseys. That’s the way Gary and I think, right? But what happened is I have a lot more in, you know, I’ve been two years building my brand, my personal brand, me. I have a lot more than four ambassadors. And, it’s going to be great, because I’m on a 60-year plan.

1:19:33 I’m going to live to at least 111. Okay, so I’m in a 60-year plan. It could happen, right? Oh, it’s going to happen. It’s going to happen.

1:19:40 And so that you, that you’re planning to promise people these two ambassadors every year that grows, right? Okay, guarantee it, but you haven’t been doing that for very long. No, no, no, no. It happened because I went to a meet-up. I went to a meet-up, and I discussed this philosophy of mine.

1:19:54 Okay, and three people said, I’ll sign up. Okay, I said, okay, so you started with them this year. Yeah, well, now it’s a lot more people, because I’ve been saying this. This show, people will call me, but it’s, but it’s guaranteed. So in year one, in year two, just guarantee it.

1:20:09 Return your money if you don’t got what I tell you, you’re gonna have if those four don’t develop, but I’m positive. I know exactly that I can get somebody to hone the strength of their signal, the spectrum of their signal, and the clarity of their message enough to get two ambassadors in a year with my help. What if I were to ask five of your best friends and I said, what’s David’s superpower? Why is he able to do everything that he does? What would they say?

1:20:30 What’s the first few things they would blurt out? I hope, yeah, gratitude. Okay, humility, and then I think math. Okay, I think I’m very, like I said, bottom line. Yeah, I’m just a math person.

1:20:43 I love to put numbers to things to figure out how to be efficient, effective, and statistically successful, productive, and accessible. All those are tied into math, but it comes from being grateful and humble, and I hope that’s what my family and closest friends would say, and they would not have said that. They would have said more Midas when I was young. What’s his superpower? Making money.

1:21:05 Dave Meltzer is about money. That’s always about. I don’t even like the guy anymore. All he talks about is money. He doesn’t like himself.

1:21:15 That’s the truth. I love myself. No, wow. I tell people, learn to love you. And today you’re still about making money.

1:21:21 For example, that’s what you want to do, make money, help people. What’s a cross-section of some of the calls that you’ll do during the day? Like, what if I had to listen in for a minute here, in a minute there? What am I going to hear? Like, and who would these people be?

1:21:32 Sure. So the original calls are, you know, family. Yeah, then it goes to my coaching calls, and those could be with you know, a billionaire, like Heroes Entertainment or Gulf Oil, you know, executives, athletes like CJ Anderson or, you know, different athletes that I work for on those coaching calls. Then during the day it really be a variety of, could be the head of entrepreneur for the TV show. It would be different guests that were on the podcast, or just executives that are looking, you know, in the entrepreneur’s space.

1:22:08 I consult a lot for different solutions. You know, we have one sports engagers in the stadium, so I’m talking to, you know, the head of AEG, Russ Silver’s, the CAO of AEG. Usually at a high level, C-level executives that I’ll talk to all day long. What are the kind of blocks they have? What are the kind of things you tell them, and what are the reactions you get?

1:22:29 Oh, so ego is a majority of what I talk about. You know, getting them to understand and raise their awareness to pay attention to what they want to have how, then, to efficiently. Once I get the ego in place, the attention or awareness of ego, then I deal with intention. Right? So how are we productive and accessible?

1:22:48 Right? Efficient, effective, statistically successful. Once I get the ego, so I’m kind of like, you know, the Karate Kid, wax on, wax off, when I first start working with a company or a person. You know, I have them do, like, one of the key things I always have someone do at the first start I said, let’s just take the first 14 days, and I want you to write one lesson that you learned for the day and a story for that lesson, and there’s a lot of awareness that occurs from that.

1:23:16 Okay, resistance too? Oh, yeah, they resist you. Oh yeah, for sure. And I will tell people that work with me, look, this goes both ways. You have to have the potential, and you have to be willing to do the work in order for me to be a profit center.

1:23:28 So when I get on a phone call, my structure is a 10-minute call, two weeks, another 10-minute call, but I’m on call in between, and you get focus homework, minimum 10 minutes a day. So like the lessons, or whatever. There’s other, like forgiveness might be one, that somebody. I just want you to take 10 minutes to forgive yourself or to love yourself. In those, for the first month, I don’t charge.

1:23:50 All I ask is that you donate a few of my books to Junior Achievement or donate to Unstoppable Foundation. But I literally will not take money, because I got to assess your potential and mine. How am I going to be a profit center? So if I get on a phone call after two weeks and, like, I didn’t do my homework, or would I get a feel for, we’re not going to be working together, because I just don’t have the time to waste someone that’s not going to help themselves, and with that resistance.

1:24:15 But I do tell everyone, at either the month period, when I do the assessment. If I can’t help you, here’s a list of people that you may want to help. But two, I’m on call for you, just like it before. 4 a.m. to 11 p.m. Reach out, ask for help.

1:24:31 The interesting thing is, 99 of the people that I don’t help never call me. They never call me. It’s just like, no. In sales, I have this unique philosophy. I’d like always to give my best advice.

1:24:43 People don’t know how to deal with no, right? No, to me, is, I always tell myself, what if I’m 25 nos away from getting what I want? How excited would I be when I got the first no? The 10th note? The 15th, the 24th, no?

1:24:55 So now I’ve shifted my perspective to love no. Tomorrow, I listened to three nos. So if you and I, for example, were going to do this show and my plane was delayed, that would be the first no. If I called you the next time you were in New York and something happened, even if you weren’t telling me no, I consider that the universe telling me no. When I get to three nos, any situation, I call the person, and I’d say, Brian, I really want to be on your show, or I really want you to be on my show.

1:25:23 Unfortunately, it doesn’t seem like it’s a good time, I’m gonna ask you one favor. When you’re ready, give me a call and let me know. 50 of the time, yes, that’s it, gets done right there. That 50 percent, I appreciate. The real 50, I appreciate, where I make my real money, is that 50 of them I never hear from again?

1:25:46 Why? Because if it wasn’t that way, I would have chased you for two years. How many other, you know, interviews and money and health things? Like, it would be incredible in two years for all the wasteful phone calls and conversations that we’ve had. And I believe that that 50 that never calls me back, we never would have done it anyway.

1:26:06 I just would have been wasting my time. Interesting. And what about athletes? How are they different than entrepreneurs? They’re very similar.

1:26:14 The difference I see of an athlete is that they don’t quit. A good entrepreneur pivots much better than an, at, like, an athlete’s trained: keep playing, playing, keep playing. So they’ll drown themselves. I think it was one of my faults when I lost everything. They’ll go down fast with the ship.

1:26:32 They will not pivot, try to fix. They literally, their ego won’t allow them to fail, and I tried to get them. The other thing I see is, entrepreneurs are more able to ask and not put their own money in. You know, I think an average entrepreneur compared to an advertised athlete, the athlete feels accountable. He always wants to put, and it’s ironic because I’m trying to train them to use your brand.

1:26:56 You’re, especially nowadays, your brand equity. You should not be putting cash into a deal until the second round, like, if I was, and I coach my athletes. If any athletes are listening, you know, I’m sorry. You should not put any money in until the second round. You should take an option.

1:27:11 Say, look, I’ll give you my brand, my help, my whatever. You’re following your influence, and I want an option when you raise it on the second round. Why mitigate all risks, help them out for what they really need in the beginning, and then take a nice lottery ticket on the back end. Okay, but they don’t want to do that, because they’re used to going, doing everything themselves and being all in, and they have a trust issue, and so once they’re in, they have to prove that they were right, and who they trusted and what they do.

1:27:36 And meanwhile, just because somebody loves you, especially in entrepreneurship, doesn’t mean they give you good advice, and a lot of times they’re investing in people that love them, which I understand, that in security, and they’re getting really bad advice. I mean, some of the stuff I see my athletes have invested in, you know, they’re really good people. Yeah, but they have no clue. What they just feel like, that happens like 95 of the time, unfortunately.

1:28:00 Yep. Yeah. What was the best day of your life and the worst day of your life? We might have hit on the same, right? But we might not get in the same night.

1:28:11 Tomorrow’s the best day of my life. Today is the best day of my life. That, that’s just honestly my perspective. Today is the best day of my life, and tomorrow’s going to be better. The worst day of my life?

1:28:27 You know, I think it was when my dad passed. I was about to ask you about your dad. Yeah, did you ever have a second conversation with him? I did. So I reconnected with my father.

1:28:36 I learned to understand him. We became really good friends. Really? Yeah, just friends. Okay.

1:28:41 He was never really my dad, and I had to learn to understand him, not change him. But I could have done so much better. You know, my dad died at 80. He should have died way earlier. He smoked three packs of cigarettes a day, lived on camp.

1:28:57 My family has incredible genetics. We’re like turtles. We live. You know, my grandpa is still 97. This guy tried to destroy himself, and still live till 80.

1:29:07 And, but when he died, I just felt like the most significant relationship in my life that I didn’t get the most out of, especially with my perspective now. To me, it’s the worst, the worst day, because it was the biggest loss. Well, how long ago was that? Two and a half years ago he died, the day after Father’s Day. My daughter was born on a Father’s Day, June 17th.

1:29:29 My dad died on June 19th. Ironically, June 18th that year was Father’s Day. Okay. I truly believe the home that we had him in lied and said that he died, you know, because he woke up, right? Okay, but in my mind, I almost felt when he passed on Father’s Day at night, you know, and I almost believe, I don’t really care, because it wouldn’t ruin Father’s Day for me.

1:29:52 But I tell people all the time, you know, you got one father, one mother. Like, that’s in the quantum shift. You know, medically, can prove great-great-grandparents, grandparents, parents to you. Your DNA has that in it. They literally can see the math of that and prove it.

1:30:12 I believe it’s multiple lifetimes, and I believe we’re not learning the lessons from our great-grandparents, grandparents, and parents. We’re missing out on acceleration and growth, and I missed out on my dad’s an extraordinary guy. He was really screwed up, but I could have learned from that. Wish you could have got closer to him and learn from him, right? Although that would have been hard because of who he was in the relationship, but you at least, you at least had your superpowers, you know?

1:30:38 So you got that one. Here’s something really weird. So the proudest moment of my relationship is after my father’s dead. It might sound weird to everyone out there. My wife still gets a reading every year, and her dad passed, and she went to go get her reading, because she, her dad didn’t believe in past lives, and she said, I’m going to have you.

1:31:00 I told you so. So she goes to her reader, and my dad butts in. The ladies, like, hold on, someone’s really pushy here, am I? I’m not there. My wife calls me crying with this story.

1:31:12 Tells me your dad butts in, and he tells me that, you know, my younger daughter should get a Christmas tree because she wants one, even though, you know, my brother’s a rabbi and my family’s so Jewish. Just get him the tree, like things that nobody would ever know, right? Then he says, you know, I’m always around you, and then my wife freaks out. I was like, he better not be in the bathroom when I’m in there, you know, because my dad’s like a whole dirty old man, right?

1:31:33 Like, these are the things. My wife then said to me, your dad had a message for you. She said that he’s proud, sorry, that he’s proud of you, that he’s really, the things I’m doing, he’s so proud. My dad never said that when he was alive. So I think that, to me, just shows up what a great loss it was.

1:31:58 Yeah, and that he maybe, he’s learned through this lifetime some lessons. But I lived a lot on my life to hear my dad’s maybe, maybe you’re helping him evolve too, for the next, the next life. Exactly, if you believe that. Yeah, if you believe that. That’s powerful stuff, man.

1:32:16 What’s scary? What scares you, David? I think the biggest fear I have is for my children, I try to work through that, because obviously fear is not a philosophy I subscribe to, but just to be transparent and honest, I can step on stage with a hundred thousand people. Won’t make me afraid. I’m not afraid of losing money, making money.

1:32:36 I am still, when I think about my three daughters and my son, you know, I’m thinking about letting my son play tackle football, and there’s a bunch of fear involved, and you know, there’s so much of this, and I don’t want to vote for what I don’t want, and so all my fears really revolve around my children, because I don’t know how you know, I can control, handle. There’s still just a lot of lessons that need to be learned in that state. Yeah, what would we be surprised to learn about David Meltzer?

1:33:07 Something you do, some guilty pleasure, or something just like that we wouldn’t expect from me, the high-performance business and Eastern guru that you are. I’m like, mastering Dr. Shaw. I love fast food. I, I still, I eat McDonald’s. Yeah, but I don’t eat it all the time, but I eat at McDonald’s everywhere I travel, like, like it’s all the same Happy Meal, a little bit.

1:33:33 I like to eat a happy meal. Okay, really? Maybe it’s not like this. Yeah, I get a toy, but I was going, I went to the museum here yesterday. Okay, and my wife’s been studying about all of this, Gregg Braden stuff in the history, and how aliens created the pyramids, and she’s going through the whole museum with all of us, teaching us all this stuff, and Craig here, like three times.

1:33:52 Yeah, he’s awesome, right? He’s great. So I said, you know, I’m looking at this, and I think to myself, what if, like, 3,000 years, there’s some catastrophic event that dissolves almost everything except for plastic, and so then what they find are all these Happy Meal toys, and they start saying, well, these were the gods, you know. And then you got Flash Gordon and Superman and all the toys and Mickey Mouse, and they’re writing the history, recording, and then the great hieroglyphic was the McDonald’s menu.

1:34:20 You know, like, who knows what’s going on? So I was like, creating all this stuff from my McDonald’s experiences, and maybe we’re doing that now with our history. Yeah. And what keeps you awake at night? Nothing.

1:34:32 Like, I can honestly tell you nothing can keep me awake at night, because I live my whole life to use all my energy up. There’s nothing, because I will go back to center way before I’m going to bed. I have, you know, another great piece of advice that I took and give to everyone. A third of your life is spent sleeping. You’re worried about all this other stuff, relationships and work and whatever.

1:34:57 You guys describe all this stuff. A third of your life is spent connected unconsciously and subconsciously to the highest source of power and energy ever, and none of us practice sleep. I spend my money on my coaching, on a sleep coach, Dr. Mita Singh, who’s the NFL sleep coach. She coached the Nationals to the World Series. Why?

1:35:21 Because they understand that performance during the day, productivity and accessibility, is enhanced exponentially by practicing sleep. So I will call her if I ever have a problem falling asleep, because something has gone terribly wrong. After the last two years of literally having a coach, and will continue the rest of my life to have a coach, to make sure I sleep better and better, and more efficiently. What kind of things did she have you work on? Well, number one, what you do in the place of sleep was a big problem for me.

1:35:53 If you were watching TV or all kinds of devices, writing books, I was doing my emails, I was on my phone. You know, even the conversations that I had with my, I let my wife listen to negative, because I’m not a big TV person. Negative shows, and that, and she would stay up later than I, right? So all that stopped. Temperature, I dropped it down.

1:36:15 Most people’s probably too cold, but 64. But you have to be in the 60s when you’re sleeping. The position, the expense of the bed. You know, I have a movable bed. You know, I won’t use the brand, but you know, you, like, declined or something.

1:36:31 Is your headlights, it’s up when I go, and then it lowers when I fall asleep. Okay, so this is a smart bed. Okay. And you know, the time, you know, these are easy old light, completely dark. So you know you have to be in complete darkness, cold, if you want to maximize what you do, right?

1:36:50 And I’ve gotten down to five hours of really efficient REM, deep connection, where I wake up at a higher frequency than I went to bed. Now, this frequency is important. Why do I meditate? Meditation puts me at the highest frequency. I believe you get one action in the day.

1:37:10 This is where people make a simple mistake. Everything else is the reaction, so if you’re going to practice something, practice reaction, not action. Meaning, how do I get back to center? Where, where am I at? So my philosophy is, if I can wake up at the highest frequency and create a baseline for my day, any time, and be aware of it anytime, my intention takes me to a lower frequency, my first reaction should be back to the highest frequency.

1:37:36 And this math in my head, you know, I’m religious about, but it stems from my sleep, because I wake up like today, best day of my life. I was so excited to come meet you. I’m like, how is this my life? Like, I’m in London, like, you’re one of the coolest, I, you know, big fan. Thank you.

1:37:53 A student, actually. I like to say fan, because I just have this love for the education that I get, but I’m a student of your show. Okay, right. I even went and pursued the American side of your show, because I couldn’t get over here until now, but literally, I’m a student of that. I was so excited, and you know, I think other people let all these little blessings go by without raising their frequency, and they’re not learning to love.

1:38:17 I mean, I’d pay money, and I still will, if you want my money to be here. Like, I love this. It’s amazing. Well, it’s great having you, and so you want to raise your frequency super high. You make an action in the morning to be here, and then make sure you react back to that when the world pulls you different ways.

1:38:34 Yeah, because that’s what the world does when your intent pulls you that way. Yeah, because I’m accountable for everything. Okay, yeah, of course. So your intent pulls you, and then make sure you pull yourself and react backwards. Yeah, and practice that, because it’s a muscle, right?

1:38:45 Okay, and do you keep your mind, does your mind kind of go chill before you go to sleep? Do you try not to activate it, or watch things, right? So you know, I have that routine where it gets less and less cognitive and analytical and serious, but most of the time, because of the physical nature of how I run my day, I’m out. Right? You’re done.

1:39:06 Okay, and that can happen when I’m standing up, sitting down. I literally have to be very careful with my computer, because in that time before nine o’clock, sometimes I’m so physically exhausted that I’m sitting there doing research, or because that before nine o’clock is the last student, the calendar, all that. Yeah, my wife will, Dave, the computer’s on the ground, right? You gotta go to bed, right? So then I put, I do, awake, make sure I get to nine o’clock, put my son to bed, same ritual, although now my son’s nine, so I don’t tuck him in anymore.

1:39:39 What I do is I put the sheets on him, I kiss him good night, I turn his TV on with the timer, I tell him I love him, but I don’t tuck him in. Okay, gosh, he’s too old for that, right? To be tucked in, right? So you don’t tuck him in. I don’t tuck him in.

1:39:53 I promise no more videos saying I tuck my son in. It’s not right. Okay, good. Now that he has his own phone and Instagram, you’re watching my videos? That’s crazy.

1:40:02 Look, today you mentioned, you know, political tension, climate change, all that stuff, as a species. Do you worry about us sometimes? Are we going to make it? Is it going to get worse before it gets better? I know you’re doing your part.

1:40:14 Yeah, we’re doing our part, but what do you, what do you really assess this situation? You’re a businessman, so time is interesting for me. I study time a lot, as much as judgment. I believe in the infinity time, the infinity space. I think that we create interference corrosions for ourselves with time being at toptimist, there’s always gonna be lessons and challenges, and I don’t know what they’re gonna be.

1:40:41 I trust the universe that, you know, the earth is about the earth. I’m concerned about the connectivity between the souls of all of us, and I know that they all are perpetual in nature, that they live forever. So I’ve learned to have less of a concern for the future. My goal is to do and create the means to a better future. So if I can empower people to be happy, productive, and accessible, then the solutions for our political problems.

1:41:09 What’s created a lot of the problems, though, is technology, and I really believe this. Imagine we have more data and processing in the Wall Street Journal tomorrow than we had in all the ’50s. The acceleration and growth that we’ve occurred in the last 10 years is exponential to anything. It’ll be even more exponential in the next 10 years. What does that do?

1:41:30 Our financial institutions are antiquated. Our educational institutions are antiquated. We found our political incident. The biggest problem for America and the United, uh, the United Kingdom right now is technology. Technology screwed our political systems we’re uncertain in the veracity of our political system.

1:41:49 Would the people that are in power be in power but for the technology and the manipulation of technology? You know, my philosophy is I cannot attach my emotions to an outcome. I’m a solutions person. I’m attaching my emotions, my energy, my productivity and accessibility, and empowering others so that we make the best decisions with efficiency, effectiveness, and statistical success so that we quickly change and rethink. Like David McCourt wrote, he wrote this book Rethink, who’s here in Europe, who I want to come on here by the way, because he’s extraordinary.

1:42:22 We need to start rethinking these things. You know, how are you going to have a new political system, a financial system, and there’s a lot of things going on to change that. So I’m very confident in an accelerated growth, happy future for all of us. Will there be challenges? The climate’s going to be a challenge.

1:42:40 Our political financial institutions and our educational institutions are three big challenges for us to rethink. But like I said, we’re going to forget every lesson we learn, but the cool thing is we have the power to access and to learn those lessons very quickly. Now, yeah, I agree with you. I think if we can empower people to be happy and more connected, the other problems will be solved. I think they’re a result of us not being connected to each other, to ourselves, to the planet, which is kind of part of us as well.

1:43:10 So yeah, I think that’s a better way to solve that problem than treating the symptom. David, always ask a few questions at the end. I’m going to ask you, if you could pick up a magic phone and call up the 20 year old David and give that young man some bit of advice, because he’s at Occidental right now. What would you I was so arrogant and ego-based and scared and scarce, and humility solves all of that. And it’s ironic, because if you would tell me right now, if you’re going to call the 55-year-old David Meltzer four years from now and give him advice, what do you think that advice will be?

1:44:11 And I can almost guarantee it’s going to be, be radically humble, learn to get out of ego-based consciousness. You know, a little bit more detail and construct to the simplicity that I explained it to the 20-year-old, but the exact same message. If I can get into the flow and have humility, I know that I can access an unbelievable amount of power to influence and inspire other people, to inspire other people, but you also have to constantly remind yourself of that.

1:44:36 Someone forget every lesson. I’ll forget gratitude today, right? It’s first on my list. That’s the human condition, right? So if you do it, then we all, we all do as well.

1:44:44 It took me nine months. I sit on stage and tell people, number one way to change your life, the easiest way to quantitatively change your life is to say thank you before you go to bed, thank you when you wake up. Nine months I stood on stage doing that, and it took me nine whole months until I could do it every day. I always missed a day. That’s the human condition.

1:45:03 Yeah, that’s good. You admit that, man. It’s true. On the same note, best advice you ever received could have come from your mom or your dad or a teacher or, yeah, Leigh Steinberg. Be kind to your future self and do good deeds.

1:45:16 I get chilled up too easily today, but what does that mean? Because yourself and do good deeds, but that’s what. By doing good deeds, you’re being kind to your future. Yeah, so if you look at everything his perspective, look at everything as the chief betterment officer. You’re bettering your life, so pick up the piece of trash, put the cart back where it belongs, open the door, smile at someone you know, put a hand out, you know, whatever it is, give the money to the person on the street, whatever it is, be kind to your future self.

1:45:49 In that, and that is just an unbelievable, it has so many layers to it. In my life, I remind myself, I put it in the front desk in our office: be kind to your future self, do good deeds. That’s a good one. I like it, man. I like it.

1:46:02 Thank you, Leigh. I’ve been following this guy named Wes Watson. He’s a guy that’s on YouTube that spent 10 years in the California penitentiary, and he’s a really interesting guy, and some really interesting philosophy. He’s got tats all over his body, but the other day he posted something, and he said, life is just one big gratitude test. And I just thought it was super powerful.

1:46:23 That is awesome. Yeah, it’s just, it’s just super powerful. You just think of it that way, and like, I had a couple moments in New York City where I was just like, ready to get mad at something, and I was like, wait a second, it’s just, it’s just got to be he got it to test. And I’ve been, how do you pose from prison, by the way? What’s that?

1:46:38 How do they post from, you know, crazy philosophy, and in between all those crazy prison stories out comes these like gems like that. I think he’s connected, man. He’s connected. He’s connected. He is somehow.

1:46:51 Last question is, to that 20-year-old that’s watching us right now, best advice, single piece of advice you can give them? Ask for help. It has to be ask for help. Most people not asking for help. Yeah, that’s the biggest problem, really, united.

1:47:06 Yeah. They think humility is doing it themselves. Humility is asking for help, especially if you’re 20 years old. You don’t know. Find three people that sit in the situation that you want to be in, and ask them for help.

1:47:19 Keep on asking. They’re going to want out. You’re giving them a gift. You’re complimenting them. You’re giving them an opportunity to create a void for themselves to fill.

1:47:27 You, everything is positive. The best thing about giving and receiving, and we could end on this because I know you probably total time. When I give, serotonin is released in my brain, and it makes me happy. When you receive what I give, serotonin is released in your brain, and it makes you happy. The coolest part about it is those who witness us giving to each other and receiving, serotonin is released in their brain and it makes them happy.

1:47:51 You want to make the people happy in the world, allow them to give. Give them the gift to give to you, so you can do the right thing within yourself, being kind to your future self, and doing good deeds with what you receive. It’s so simple. So if I can get to every 20-year-old and tell them, ask for help, that’s what I would tell them. It’s good stuff, David.

1:48:10 Really glad you came here. I didn’t know who you were until recently, and I think that’s a great thing, and I got a funny feeling a lot of people are gonna know who you are going forward. I love your plan, and I’m happy to be one of those thousand people. So, yeah, wishing you all the best. Thanks for dropping some amazing knowledge on us.

1:48:29 I love your energy, and you’re obviously doing all the right things and moving forward. So anything we can do to help you do that more, you let me know. I’m gonna turn the tables, and I need to get some bombs from you have you on my playbook, and that’s what I’m looking for, because you’ll be an incredible guest. Sounds good, I’d love to man. So, men, all the best, and let’s do this again sometime.

1:48:49 All right, absolutely. Thank you so much, Steven. My pleasure. Awesome. You