John Joseph is the singer of the New York hardcore band Cro-Mags, an author and an Ironman triathlete. He grew up in foster homes and on the streets of New York, found his way out through punk, and joined the Hare Krishna movement in 1982. He is a long-time vegan and the author of The Evolution of a Cro-Magnon, Meat Is for Pussies and The PMA Effect.
Brian Rose first interviewed him on London Real in 2017, and he went on to star in Ironmind, the London Real documentary in which he challenged Brian to race an Ironman 70.3 triathlon on a fully plant-based diet. London Real lists seven John Joseph episodes from 2017 to 2020: the interview, five Ironmind bonus clips and the film.
They have covered New York’s punk underground, his time as a monk, positive mental attitude, veganism, endurance training and facing personal demons. Each episode is listed below in order with a short summary.
Meat Is for Pussies: A How-to Guide for Dudes Who Want to Get Fit, Kick Ass, and Take Names (2017). The full interview: his life story, punk, the Hare Krishnas and positive mental attitude. Then watch Ironmind to see him put Brian Rose through a plant-based Ironman challenge.
John Joseph credits PMA, an idea he took from the hardcore scene, with getting him through a violent youth on the streets. He argues that attitude is a choice you make every day, whatever your circumstances.
A long-time vegan and Ironman finisher, he argues that men do not need meat to be strong or fit. That idea is the basis of his book Meat Is for Pussies and of the Ironmind challenge he set Brian Rose.
In his 2017 interview he talked about honouring your chosen craft with daily discipline, and how meditation and martial arts saved him from self-destruction.
He describes his years as a Hare Krishna monk as the turning point in his life, and he talks with Brian about using daily spiritual practice to face personal demons.
John Joseph is the singer of the New York hardcore band Cro-Mags, an author, an Ironman triathlete and a long-time Hare Krishna devotee who promotes a plant-based diet. His books include The Evolution of a Cro-Magnon, Meat Is for Pussies and The PMA Effect.
In his 2017 interview with Brian Rose he talked about growing up on the streets of New York, the hardcore punk scene, his years as a Hare Krishna monk, positive mental attitude, veganism and racing an Ironman. He later coached Brian for the London Real documentary Ironmind.
Start with the full 2017 interview, Meat Is for Pussies, for his life story and philosophy. Then watch Ironmind to see him training Brian Rose for a triathlon on a plant-based diet.
London Real lists seven John Joseph episodes from 2017 to 2020: one long-form interview, five short bonus clips from the Ironmind documentary and the Ironmind film itself.
Ironmind is a London Real documentary that follows Brian Rose as he prepares for an Ironman 70.3 triathlon with about 90 days notice on a fully plant-based diet. John Joseph set the challenge and appears throughout.
The PMA Effect is John Joseph’s 2018 book about positive mental attitude, a phrase he took from the hardcore punk scene. In his London Real interview he describes PMA as one of the things that helped him survive a violent youth.
Yes. He has followed a plant-based diet for decades and wrote Meat Is for Pussies to persuade men that they can train hard and compete on plants. He explains plant-based eating to Brian Rose in one of the Ironmind bonus clips.
Official site: johnjosephdiscipline.com
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