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Watch > Episode > Brian Rose - IRONMIND - My Plant Fuelled Challenge To Race The Ironman Triathlon

Brian Rose - IRONMIND - My Plant Fuelled Challenge To Race The Ironman Triathlon


"This Is Ironman, Not Pussyman!"

IRONMIND is the story of my challenge to race the IRONMAN 70.3 triathlon with just 90-days to train on a 100% plant-based diet under the guidance of the hardcore punk icon John Joseph (lead singer of the Cro-Mags).

Making this movie forced me to confront the dark demons from my past, including a struggle with drug addiction.

This was something I’d kept hidden for years, but in 2018 I told everyone in my life that I had survived a heroin overdose in 2001 in New York City.

Let that sink in for a moment.

It took me 17 years to tell my biggest secret.

I had kept this from everybody. I was running London Real and nobody around me knew about it. My wife didn’t even know. But then John Joseph walked into my life.

John challenged me to run an IRONMAN race and in the midst of all of that, he also helped me share my story.

This is why we created the IRONMIND movie. I figured if I shared my darkest moments, it would also help other people face their demons.

Watch now and discover:

  • How to fight your demons
  • Ironman training tips and techniques
  • Gratitude equals attitude
  • My heroin addiction
  • Spirituality vs addiction
  • Veganism and relationship advice
  • How to prepare for an Ironman triathlon
  • Advice from Jocko Willink, Charles R. Poliquin, John Joseph and others!


Exclusive Clips & Movie Bonuses Now Available To Download & Share

A number of clip packages from this movie are now available to download, share and repost. Spread the word and help inspire millions worldwide to face their demons head on and heal themselves mentally, physically and spiritually: grab these clips today!


P.S. Our fundraiser for Addaction is now closed – thank you to everyone who helped us reach our goal of £10,000 for this amazing charity:
BUT you can still Donate to Addaction (now “We Are With You“):

* “Ironmind – The Movie” is not affiliated with Ironmind Enterprises, Inc., the owner of the trademark IRONMIND®


00:00 | Trailer.
02:48 | Brian’s first meeting with John Joseph.
04:50 | John challenges Brian to return to face his demons in New York City.
06:53 | Welcome to L.E.S., the ABCDs of survival in the 1980s, the future is unwritten.
11:33 | Why John has set himself to join another Ironman challenge, and how he prepared a surprise for Brian – no pressure.
15:18 | John makes the challenge even harder.
18:42 | Introduction to the “washing machine”: under pressure reveals true character, what are you going to do?
20:34 | Where John found the most peaceful, satisfying time of his life: what is the meaning of life?
28:26 | Samantha Murphy arrives to put Brian through his paces and fight his demons in the process.
35:43 | Brian finally unburdens himself by telling his story to John.
45;11 | It’s time for you to man up…. John wants to get an answer as to what is it going to be?
46:12 | They say forgiveness can’t change the past, but it will determine your future; it truly is unwritten.
47:10 | 86 days to go, training starts in earnest.
49:06 | Customising the race bike.
50:45 | Don’t die on me: a Freudian slip breaks the tension. Mariana turns her skills to vegan cooking.
52:45 | 66 days to go…. So, people have drowned before, right?
54:31 | Charles R. Poliquin says it’s impossible to be a plant-based power athlete. John is forthright in response.
57:51 | Rich Roll, ultra-endurance athlete, comes to the London Real studio.
59:51 | Brian confesses to Mariana.
1:01:14 | There’s more to Ironman than the endurance.
1:03:23 | 33 days to go: Suddenly, Brian’s not feeling so good, or positive, and he can’t find the way forward.
1:07:01 | Dr. Gabor Matey explains why people become addicted to something and gives words of assurance to Brian.
1:14:12 | The mosh pit sends a message to Brian.
1:15:11 | Brian makes it to 100K: bring on Chattanooga.
1:15:26 | Brian wants to do this alone, but Mariana is worried.
1:17:42 | The build up to the race with pre-race preparation and advice.
1:22:31 | Race day: It’s time for you to man-up. Tell your mind who is the boss.
1:29:45 | Jon McMahon interviews Brian.
1:30:29 | Congratulations and praise from Samantha and John.
1:31:59 | Can Brian and John now just be, or is this the new addiction?
1:35:35 | Brian asks John if he will ever be able to forgive those who abused him as a child.
1:37:38 | Mountains in the path will just become pebbles that you can kick away.
1:38:34 | John’s main message that he wants to share to everyone.


"Of the People, By the People, For the People"


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