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Watch > Episode > Brad Waldron - The Corporate Athlete

Brad Waldron - The Corporate Athlete


Thought leader, corporate athlete, and change agent Brad Waldron joins us to discuss how he helps businesses solve problems and succeed, why proponents of NLP can get caught up in the emperor’s new clothes, what he learned from the “Father of the Coaching Industry” Anthony Robbins, how martial arts prepared him for the business world, and how a truly successful business not only delivers a product but also delivers happiness.

In the ever-evolving landscape of entrepreneurship, Brad Waldron stands out as a dynamic and visionary leader. As an accomplished entrepreneur and business strategist, Waldron’s journey is marked by innovation, resilience, and a commitment to shaping the future of industries. This in-depth interview explores his life, achievements, and entrepreneurial spirit, showcasing the impact he has had on the business landscape.

Brad Waldron’s journey into entrepreneurship began with a passion for innovation and a keen eye for identifying market gaps. His early ventures were characterised by a hands-on approach, demonstrating Waldron’s commitment to learning the intricacies of business from the ground up. This foundational period laid the groundwork for the strategic thinking and entrepreneurial vision that would define his future endeavours.One of Brad Waldron’s distinguishing traits is his strategic approach to business. Whether navigating through challenges or identifying opportunities, Waldron brings a combination of foresight and analytical acumen to the table. His ability to develop and execute effective business strategies has been a driving force behind his success in various ventures, establishing him as a respected figure in the entrepreneurial community.

Throughout his career, Brad Waldron has been associated with innovative ventures that have left a lasting impact on their respective industries. From technology startups to groundbreaking solutions, Waldron’s ability to envision and implement forward-thinking ideas has positioned him at the forefront of innovation. His ventures have not only contributed to industry evolution but have also set new standards for excellence.

At the core of Brad Waldron’s success is a leadership philosophy centred on collaboration, empowerment, and fostering a positive work culture. Waldron understands the value of a motivated and cohesive team in achieving business objectives. His leadership style encourages creativity, accountability, and a shared commitment to the vision, creating an environment where individuals thrive and contribute their best.

Beyond his success in the business realm, Brad Waldron is dedicated to making a positive impact on society. He recognises the role businesses can play in addressing social and environmental challenges. Waldron’s commitment to social impact initiatives reflects a broader vision of using entrepreneurship as a force for good, contributing to a more sustainable and equitable future.

Brad Waldron’s entrepreneurial journey has not been without its challenges. However, each obstacle has become a learning opportunity, contributing to Waldron’s wealth of entrepreneurial wisdom. From navigating market fluctuations to adapting to technological shifts, Waldron’s experiences have shaped his resilience and ability to thrive in an ever-changing business landscape.

As an entrepreneur known for pushing boundaries, Brad Waldron’s journey is far from over. His forward-looking vision and commitment to innovation suggest that there are still groundbreaking ventures and industry-shaping initiatives on the horizon. Waldron’s ability to anticipate trends and capitalise on emerging opportunities positions him as a figure to watch in the ever-evolving world of entrepreneurship.

Brad Waldron’s entrepreneurial journey is a narrative of vision, innovation, and a steadfast commitment to making a positive impact. From his early ventures to his strategic leadership in innovative companies, Waldron’s story exemplifies the transformative power of entrepreneurship. As he continues to shape the future of industries and contribute to positive social change, Brad Waldron stands as an inspiration for aspiring entrepreneurs and a testament to the enduring impact of visionary leadership in the business world.


“There’s three things businesses want: they want to provide a great employee experience, a great customer experience, and deliver great numbers. But one of those will deliver the other two.” – Brad (05:12)

“He gets up there for 3 hours and talks about how you’re going to walk across 20 or 30 feet of hot coals with your bare feet.” – Brian (12:00)

“Tony Robbins has a strong presence, full stop.” – Nic (16:17)

“Brad came fourth and the guy that came first was Jet Li.” – Nic (17:28)

“In rugby, the guys that hit you the worst are the Americans.” -Brad (23:51)

“One of the reasons I settled here was because I was becoming too much of a New Yorker.” – Brad (30:05)

“As a kid growing up it’s not who you are but what have you done, how hard are you prepared to work.” – Brian (33:22)

“It’s not about delivering shoes it’s about delivering happiness.” – Brad (41:26)

“There’s a big cognitive dissonance, I actually feel guilty sometimes.” – Nic (47:56)
“People take other drugs to escape themselves, you take ayahuasca to go into yourself.” – Brian (53:10


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