Tell us about you
My name’s Roger Frampton and I’m from Northampton. I was a personal trainer and now I’m an online trainer.
What was your life like before you decided to take the course?
Before I was a personal trainer I was a carpenter, so I always traded time for money as you call it. I never really knew anything different apart from that. So as a carpenter, you do the work, you build the cupboard or whatever it is, and then you get paid the money. I just transferred that over, so when I was a personal trainer, it was the same thing. But that only gets you so far.
Why join the Business Accelerator?
Because I was broke. We did an interview here and you were talking about how you’d seen me in Men’s Health, you’d see me on Sky News, you had seen me on BBC Business. I got an advance when I did my book the way it works is that once you sell a certain amount of copies, you can get some money back. I was getting roughly 60p per copy. I was spending 10 times that on the amount of press.
I spent all my advance really pushing this book, and then suddenly, well, you calculate it. X amount a month, and you get 60p a book. You think how many books I’ve got to sell to actually make money. Unfortunately, it just didn’t work the way I thought it would work in my head. In my head I was just like, I’ll sell a million books at 60p a copy, that’s a million pounds, and I’ll just spend loads of money on press.
That really failed and I couldn’t pay the mortgage… I was like, there’s something wrong here. Then I saw your videos and I knew there was something in my mindset that I was missing.
You went from zero to $22,000 in 8 weeks. How does that feel?
I’ve still got some more webinars this weekend, so it’s hard to kind of process it yet. I don’t even think I’ve stepped back from what has actually just happened.
I just keep going, Roger you have your own online business – that’s insane! A few weeks ago, I was getting the five o’clock train every morning into London to do my personal training sessions working Monday to Sunday, y’know? And now, I have to go to my laptop in my shed, and I can change people’s lives around the world.
What advice would you give someone thinking about pulling the trigger?
Beg, borrow, steal. Just get it done really. I’ve made my money back during the course just selling my low-cost product. If you’re gonna work hard, beg, borrow and steal it, and I’m sure that if you’re thinking about taking this course, then that desire is in there, it’s not going away.
I thought about doing this for a while, and now I’m like, oh my God, I’m so freaking glad I did this. If you have a dream that you can work from anywhere in the world, I’m telling you I’m proof that this is possible, so beg, borrow, steal… or just use the payment plan.
Chapters
0:00 | Learning the digital product process
0:34 | Making 21,500 from the course
0:59 | From low-cost product to prime product
1:16 | Why doing the work pays off
Read the full transcript
Full transcript: Roger Frampton on London Real
0:01 …fun times. But man, like, I always wanted to do this for years. I like, but I was never really doing it and getting it done. And so I learned the process: firstly building a website, then driving traffic to your website, which, you know, you’ll learn tips and tricks on how to do that, and then finally running a webinar and, you know, offering your products or even making a product. For me, I couldn’t even understand the concept of a digital product. I understood, like, here’s a book and you give me money, but I didn’t understand a digital product. And so I think the most revealing thing for me was, oh, that’s what a digital product is. That makes sense.
0:34 That’s awesome, Roger. And to get to the dollars and cents, how much did you end up making on the course? I think it was 21,500 by the end of it. Lot of money. Yeah, it was. So firstly we did our low-cost products at the beginning. If you’d have told me that, there’s no way I thought that would have happened at all.
0:59 So we did our low-cost product, and mine was probably selling about 30 bucks, and then that got to about three grand. I sold 100 of those. And then the next process was trying to convert those to my prime product, which is around $3,000.
1:16 So yeah, so I went through a big process. I said I don’t want to give too much away, but when there’s a process to it. And, you know, it was really funny just seeing the accountability document at the end, and just to see all the people that didn’t attend the live calls, that didn’t do the work, were the ones with zero in the bank.
1:33 So yeah, if you’re thinking of jumping in this, if you do the work and you follow the process and you follow it to the wire, then, you know, all the people at the top of the dock, all the people that had money in the bank, are the ones that did as they were told. They were on the live calls every week. There was someone in Australia getting up at like three o’clock every morning to get on the call.
1:49 So, you know, I was lucky, it was 7:00 p.m. London time, but, you know, people were making money that, you know, got up at 3:00 in the morning to do this. So yeah, say it’s life-changing. So yeah, like, if you’re thinking about it, do it. It’s mad, and you’ll sit in the chair at the end of it and you’ll be like, wish done the ages again…
