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Watch > Episode > Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market


American Author & Former Dot Com Business Executive

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn)His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.


0:00 | Seth Godin Snippets
1:53 | London Real introduction
2:51 | Brian Rose introduces Seth Godin
5:29 | Seth Godin defines what he sees as marketing
6:30 | Seth Godin talks about his childhood
10:30 | Seth discusses how there is no such thing as writer’s block
14:27 | Brian and Seth discuss the importance of being in service to others
16:08 | Seth discusses the implications of everyone having a voice on social media
18:00 | Seth and Brian talk about the importance of finding your micro niche in your audience
21:41 | Seth discusses his experience running altMBA
24:48 | Seth discusses the secret to getting more students in his online courses
28:40 | Seth discusses what all of his students have in common
31:20 | Seth discusses the first job out of business school that changed his life
33:44 | Seth discusses the impetus for all of his writing and teaching
42:30 | Brian asks Seth Godin how he he sets intentions
44:10 | Seth discusses talks about the importances of habits
45:23 | Seth discusses why he doesn’t do meetings
48:43 | Seth discusses Amazon’s marketing
55:30 | Brian asks Seth how he should educate his young boys
56:53 | Seth talks about what our education system is based on
1:04:00 | Seth discusses how money doesn’t equal happiness
1:06:04 | Seth discusses inventing commercial email marketing
1:08:20 | Seth discusses the origins of the term “Don’t Be Evil”
1:10:33 | Seth discusses “The Dip”
1:17:25 | Brian asks Seth about the generation war
1:23:00 | Brian talks about what being a linchpin means
1:28:30 | Brian and Seth talk about the communities that form around learning
1:31:20 | Seth talks about faux authenticity
1:39:25 | Seth discusses “Imposter Syndrome”
1:40:41 | Brian asks Seth what he’ll be doing in 10 years
1:42:30 | Brian asks Seth what his best and worst day were
1:44:16 | Seth talks about the Climate Emergency
1:49:15 | Brian sums up


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