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Watch > Episode > Dr Gad Saad - The Parasitic Mind: How Infectious Ideas Are Killing Common Sense

Dr Gad Saad - The Parasitic Mind: How Infectious Ideas Are Killing Common Sense

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Evolutionary Behavioral Scientist & Marketing Professor

On the show today, we’re going to be joined by a man whose wisdom and understanding have been forged through a lifetime of experience and study. The message he has to share is one that resonates so deeply with myself and the experience I’ve had running London Real, particularly over these last few years.

Dr Gad Saad, is the internationally renowned evolutionary behavioral scientist, marketing expert, author and intellectual who has dedicated his career to exploring the roots of human behavior and consumer psychology.


Gad is the Professor of Marketing at Concordia University and former holder of the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption, and has held Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine.

Having pioneered the use of evolutionary psychology in marketing and consumer behaviour, Dr Saad has written over 75 scientific papers, while being widely known in mainstream media circles for fighting the “tyranny” of political correctness.

He is a highly sought-after speaker, where his incredibly engaging and insightful talks have captivated audiences, providing valuable insights into the ways in which evolution shapes our everyday lives.

No more so is this apparent than on Dr Saad’s hugely popular YouTube Channel and Podcast ‘The Saad Truth’ which addresses the key talking points of the day, alongside issues around religion, freedom of speech, wokeism and the importance of scientific truth, among many other topics.

As an author, Dr Saad is just applying the finishing touches to his fifth book – The Saad Truth about Happiness: 8 Secrets for Leading the Good Life – where he argues that happiness is not merely a changeable mood but a process toward which we can all strive by following some basic steps that have been known to humans for millennia.

Dr Saad’s last bestselling book – The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, explores how the progressive left is successfully moving ideas once considered radical, from the university campus and into political and corporate arenas. It is remarkably insightful and a necessary piece of work, particularly in these divisive and troubling times we now find ourselves.

“These are thought patterns, belief systems, attitudes, and mindsets that parasitise one’s ability to think properly and accurately. Once these mind viruses take hold of one’s neuronal circuitry, the afflicted victim loses the ability to use reason, logic, and science to navigate the world.”

Dr Saad highlights how common sense has well and truly left the building, and while our freedom of speech is under threat, it is actually the West’s intellectual freedom that is now at risk of extinction, if we don’t stop the spread of dangerous “idea pathogens”.

These idea pathogens are destroying logic, science and reason, filtering their way through society and into the mainstream media narrative, and of course, they are never more present than through the increasing shadow of big tech censorship.

Dr Saad is a voice of sense and logic, who wants to remind all of us that we cannot and must not abandon scientific truth in a quest to liberate ourselves from the “shackles of reality”.

Here at London Real we’ve faced our own battles with censorship and our fundamental right to free speech. It is something that has dictated my working life in recent years and, as we see the world become more and more exclusionary, this message and the work of Dr Saad has never been more important. We sit at a crossroads and the decisions we make now will have long and lasting results.

“Why should people in a free country be afraid of saying what they believe? Think about that, and you will know the direction that the “progressives” want to take us.”

I can’t wait for this one and for those unfamiliar with Dr Saad’s work, I promise you’ll be fascinated and enlightened with everything he has to say about the direction in which our society is headed. He also offers tangible and smart advice for anyone struggling to deal with the sheer madness of it all. Tune in and share this link with all of your like minded friends and family.

Download clips

A number of clips from this exclusive interview are now available to download, share and repost. Spread the word: grab these clips today!

  1. Be deontological when in the pursuit of truth
  2. The parasitic mind
  3. We can fight for human rights without murdering the truth
  4. It takes intellectuals to come up with uniquely dumb ideas
  5. Social media can be used for good and bad
  6. An era of consequentialist ethics
  7. Why consequentialism is bad
  8. Gad Saad on Sam Harris
  9. Don’t give a F#*k
  10. Listening to opposing ideas could transform you
  11. Will Donald Trump be re-elected?
  12. I trolled my University
  13. Gad Saad’s new book: The Saad Truth about Happiness: 8 Secrets for Leading the Good Life
  14. The richness of Middle Eastern cultures

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