Grant Cardone is the CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.
Grant urges his followers and clients to make success their duty, responsibility, obligation, and to rise above outdated, unworkable middle class myths and limitations in order to achieve true freedom for themselves and their families.
His straight-shooting viewpoints on leadership, the economy, small business, retail sales, employment, and headlines have made him a valuable resource for media seeking commentary and insights on real topics that matter.
Since early March, Grant and a lot of the world have been dealing with a new, very complicated situation. And what’s surprising is that he has maintained his business positivity throughout the entire process. Moreover, he’s actually suggesting businesses can make money and even expand during this troubling time.
On Taking Yourself Down to Rock Bottom
Grant Cardone talks about the idea of mentally going to a place where your finances are at zero because of the virus. This is, theoretically, rock bottom and, while it’s important to imagine so you can be prepared to get back from zero, there’s another reason, too.
When you allow yourself to live in the idea of having zero, you find the parts of your personality that will help you if that ever happens. It’s actually much harder to be brave when you aren’t admitting there’s anything wrong. If everything seems fine and you never picture what the bottom would look like, you’re doing yourself a disservice. You aren’t allowing yourself to discover your bravery and visualise yourself making things right.
Now that you’ve taken some time to feel out what a catastrophe would be like for you and your family, it’s time to actualise getting that money back. Stay in touch with your suppliers. Get out there and find new suppliers. Make connections, and find ways to make some money. Cardone makes special mention of one very important tip: don’t be afraid to spend money, right now. If you have access to a loan, use that loan to fund your business operations. If you have cash in your business account, do business with it. That money will dwindle away if you sit and try to save it for a rainy day. COVID-19 is the rainy day.
Don’t spend money you don’t have on things you don’t need. But you owe it to yourself to expand when you can, even in the midst of a global pandemic.
Grant Cardone’s last piece of advice to businesses is also one of his most straightforward. “Eat what you kill”. While this might seem obvious, a lot of businesses are staying open and keeping on employees. They’re ignoring the obvious: fighting the tide most often ends in drowning.
Make the tough calls. Weigh your assets against your liabilities, and ask yourself: “Are the assets I had yesterday the liabilities I have today?”
“You can’t be out of work,” Grant adds. “Even when you’re out of a job, your job is to get a job.” With insight into what is going on (a global recession), what your liabilities are, and what it takes to expand your business, you’ll make the right moves.
While many of us saw the Coronavirus as a potential threat, it’s safe to say most of us discounted its impact on literally every aspect of our lives. The world is grinding to a halt, or so it seems, and it’s important to have people like Grant Cardone around to keep our perspectives level.
You can expand your business during COVID-19. You can make money. All you need to do is take it back to zero, and get back to earning when you can.
Don’t forget to check out our interview with Grant’s wife, Elena Cardone.
00:00 | Trailer.
01:52 | Brian’s introduction.
02:42 | Brian’s praise for Grant Cardone’s 10X Conference interviews with John Travolta, Kevin Hart, Floyd Mayweather. Dana White and Brad Pascale.
04:32 | Grant’s thoughts on Coronavirus and it’s economic impact.
07:49 | What Grant Cardone did when he realised the recession the epidemic would cause.
16:01 | How Grant Cardone manages to look at the big picture when there are so many things to consider.
20:14 | Grant Cardone explains why Real Estate and other investments are not good to have currently.
23:35 | Is it a good time to buy real Estate?
25:27 | Grant Cardone explains the valuation of real estate in this market.
26:33 | How Grant Cardone reacted in the 2008 crash and how that differs to his position today.
29:28 | Why people hate him at this moment.
31:32 | Criticism is a sign of success.
35:49 | How he is inspired to keep growing.
37:13 | Will Grant Cardone sell the aeroplane? Take your liabilities and make them assets.
39:28 | His leadership style.
40:22 | How he connects with his church and the courses he has been taking.
43:22 | Toilet paper is not the thing to buy when you are going broke. Don’t bargain with your past comfort, it is over.
46:27 | Grant Cardone says this event is so big we just hit the reset button.
47:33 | Grant started working on himself as soon as this started.
49:18 | How will he feel about the situati,on in 3 months. Cash is useless, put your resources to work,
51:21 | Dump your stocks, sell your house, get your retirement fund money, sell your car and why he sent a watch back.
56:22 | The outlook for Cardone Ventures, his advice about taking Government money for businesses.
59:26 | Grant Cardone’s view of how finance and employment will look in three months.
1:02:06 | Is it correct for Governments to issue so much money to support people.
1:03:20 | What Grant Cardone is advising employers to do now.
1:08:00 | Why Grant Cardone has taken up working out and, surprisingly, become plant based.
1:11:13 | The advice Grant Cardone really wants to give.
1:13 06 | Brian’s summing up.
"Of the People, By the People, For the People"
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