Grant Cardone - 10X Your Business And Life

Full transcript: Grant Cardone on London Real

5:30 This is London Real. I am Brian Rose. My guest today is Grant Cardone, the New York Times bestselling author, sales training expert, investor and motivational speaker on the topics of leadership, real estate investing, entrepreneurship and social media. Originally from Louisiana, he started from nothing and now have five privately held companies with annual revenues exceeding 150 million dollars and a real estate portfolio of nearly 1 billion dollars. Last year Forbes magazine named you number one of the 25 marketing influencers to watch, and you’re the author of five books, including Sell or Be Sold, Be Obsessed or Be Average, The 10X Rule and If You’re Not First, You’re last.

6:04 I’ve actually read them all. Grant, welcome back. And the Millionaire booklet, the Millionaire and how to create wealth investing in real estate. I wrote that book since I left here. You know, always writing books.

6:13 Welcome back. Hey, great to be here. Dude, best interview I’ve ever done. What’s with you? All right, you know, no pressure on this one, so I’m gonna give you number.

6:20 I don’t know why you having me back. I’m like, what else you’re gonna get from me? Well, there’s lots of stuff. Okay, we didn’t get enough last time. First of all, what are you doing back in London?

6:26 So seriously, we’re doing we’re doing a 10X UK tour. A group, a group said, hey, can you come here? We’ve had a lot of requests to come back here and do, and do bigger events. So I just finished doing 1600 people, two-day event, really deep dive on sales, marketing, things that we’re doing with our companies around the world to grow them online and over the phone and with retail, in a retail environment. So I came back and do that.

6:55 I go to Cardiff tomorrow and do the thing with Lord Sugar. Okay, and so we’ll see how I got him. Before we’ll see how we get along. Okay, Eric, he can be kind of honored. Yeah, he looks like he is a grouchy.

7:06 Oh, a grouchy old bastard. And so maybe we’ll get along perfectly, like you might and then I know he’s got a lot more money than I did, or he’s got a lot more property than I do, but that can’t, they can’t be bad to be in good company like that. True, and then we’re gonna go to Scotland and do two more days there. Okay, Glasgow. Yeah, okay.

7:24 What do you think we lack in the UK here? You must see it from a mile away. You guys need more, blah blah blah. What? Yeah, so, yeah, it’s interesting.

7:33 First of all, Elena, now we’re talking about on the way over here, number one is we love your accents, and then Elena’s like do you notice that they never compliment our accents? I said, wow, you know, that’s a good point, because we’re always saying, oh, I love the way you talk, and we want to sound like you, right? But we never hear you guys say, oh, I really love your accent. So I don’t know what we sound like to the English. Sad note.

7:58 I think they have a strange relationship with America. They love us and they hate us. Oh, oh yeah, yeah. So I think the thing, the thing that I noticed first when I come here every time is that it’s easier to talk about money with, with English. Okay.

8:13 That there seems to be a more awareness over Americans, actually, about the, that money’s tied to freedom, and that in America there seems to be a sense of, but I’m already free because in that, in the anthem, right? Yeah. Land of the free, home of the brave. You know, Americans are a bit, I think naive thinking that America is the freest country. I know, I’m gonna get hate from my American friends, because they’re like, they’re so conditioned to believe that America is the freest country, the best educated, the richest, and the bravest, and so when I come here, I’m like, these people here want to talk about money.

8:54 We spent four hours the other day just educating people about money, how it’s changing, how to use money, how we’ve been tricked around money. And so that, that would, that was very refreshing to be here and see how interested people were about changing what they know about money or don’t know. Okay, hope they thought the opposite. I would know. I was totally, land of the free and home of the brave, land of opportunity, the American dream.

9:17 I figured the Yanks would have been okay to be fixated in talking about. The people here seem more, more hungry than the Americans. Okay, all right, interesting. Like after four hours here I was like, oh my god, I’m gonna come back here a bunch. Okay, I’m gonna do a lot of business here.

9:33 Okay, and how do they react to you? They look, they love me, you know. So, so that was the other thing, the other, the other thing that I did. I observed that they here though is people need to be talking. Taught how to properly market and promote.

9:47 You and I were talking before we started here, right? The you’re missing on the promotion thing and the marketing thing, and that’s tied to money, right? Because I’m like, I’m not willing to spend money if all I’m doing is saving all my money and I’m not willing to use money, right? The conditioning around the house here is even more severe than the US. Okay, and explain that.

10:11 To buy a house is buy a house, so like it’s an imprinted. Yeah, I’ve had first season told me he’s like, hey, don’t, don’t, don’t you know, you’re here two days, maybe save the house thing for the second day. Well, of course, first 20 minutes I’m like, you guys buying houses as dummies. You shouldn’t put money in a house. You should put money in your brand.

10:30 You should put money in the marketing. You should promote yourself, not put money in where you and the kids live. Right? Why is that a mistake? Because it’s dead money.

10:38 I mean, it’s, it can’t, a house can’t make you money. A house does not make you money. The only reason people think a house makes the money is they’re comparing it to if I rent that, cost me money. But you know, if you, if you want to go to a hospital, you don’t buy the hospital. You rent a bit to get out of there as fast as you can.

11:00 If you go on a trip, you go to America and you want to go to Disneyland, you don’t buy the hotel. You rent a room, and nobody thinks bad, poorly of that. They’re like, yeah, I’m gonna go there and use the place and get out. That’s what you should be doing with your living. Find a place where you can rent, rent, rent, pay rent monthly.

11:16 Don’t own the house and take all the money that you would have put in that house purchase, down payment, extra money, fixing it up, use all that money to improve your business and yourself and yourself, so that you can get more money. Right. So I see so many people here like, I’m gonna invest three hundred thousand pounds in a house to hopefully make 30,000 pounds. I’m not make, imma buy for three hundred, oh, maybe I’ll sell it for six hundred thousand. I’ll double my money after ten and twenty years or whatever.

11:46 Yeah, exactly. Fixed in one place. By the way, where no money comes to you. Money does not go to homes, right? And that’s big.

11:53 A big thing on your career is moving locations. Yeah, I’ve moved five or six times. I can move another four or five times, because people who stay in the same place get too comfortable. If you study wealthy people, they’re mercurial. They’re moving.

12:04 They’re mobile. They’re not, they’re not talking. Warren Buffett and Bill Gates do not talk about the home they live in. They talk about the places they’re going through. They go meet money.

12:13 They go meet, well, they go meet connections, and those guys, even at the top of the food chain, at the very top of the food chain. See, my dad believed in buying a house. Okay. Warren Buffett does not. My dad’s, my dad, grateful, he, you know, he did his thing.

12:28 Said that I could be born. Right. But if I’m gonna study one of those two guys, I’m studying Warren Buffett, right? Yeah, you know, I was a couple weeks ago, I went out to Arizona and hung out with, you know, Robert Kiyosaki. And yeah, yeah, he says the same thing.

12:40 You know, a home is a liability, your own home, total an asset, total liability. And he said, you know, the Rich Dad Poor Dad way of thinking. Exactly. And they’re like, one way is kind of this brainwashed way of thinking, and the other way is this kind of enlightened wave. Yeah, like you’re saying, don’t invest in the house.

12:54 You think about the taxes. Look, and even it’s not, you know, the enlightened thing is, is an idea, but the reality is banks are great promoters. And bankers years ago had all this money. You, they print money. Bank, banks are capitalists.

13:11 Oh no, no, they’re not entrepreneurs. There is no product to sell. I don’t get a product. So what happened? What happens with the banker is, the bankers like, do we have all this money?

13:19 We need to get the money to people, and they’ll pay us to let them have money. But the problem is they didn’t have a product. So they sit down to boardroom and suburban, and they’re like, what idea can we come up with? We need a promotional guy. We need a marketing guy to come in, okay?

13:35 And they’re like, how do we get people to actually borrow money from us? Oh, you guys need a product. So they said, why don’t we get them, what would be the ideal product? The ideal product would be Charlie would give me money for a product that he would stay in for a long period of time. That would be ideal.

13:51 There would be some idea that one day he could profit from it. Three. He would fix in it the location and not move. So he’d had to pay us for 30 years. He’ll be a nice period of time.

14:04 What could that be? A place to live that’s not water, it’s not food. That you do that every day, a place to live would be something substantial enough. It’d be a big purchase, two or three hundred thousand pounds or two or three hundred thousand dollars, and we can lend somebody money. By the way, there would be collateral of that property.

14:21 This would be a good deal. We should call it a house. We’ll call it a place to live. Everybody deserves a place to live. In another guy’s having another sipping.

14:28 He’s like, no, no, no, it’s a dream. This is the dream in America. It’s the American dream. Yeah. Okay, over here it’s probably everyone deserves a place to live, and other people say, oh, this is a way to make money.

14:41 It’s not a way to make money. It’s a way to bank. To make money, banks have made more money off of homes than anybody in the game. When was this cooked up? Like in the ’20s, the ’30s and ’40s?

14:49 It was, I, I don’t know exactly when the date was. I think that’s probably somewheres, forties or fifties, you know? And it was people coming in. In America, it was World War Two was ending and maybe bombers. Yeah.

15:01 Disinvestment and let’s get people to buy. They’ve done it with schools, higher education. Yeah, notice that the terminology to higher education, marketing, you know, 1.3 trillion dollars in debt just in the US on higher education that I have never been asked about. I have the higher education and I’ve never been asked about it in a deal. Okay, I just, I’m about four hundred, five hundred million dollars.

15:25 Well, the deals right now, and I’m gonna have two hundred and seventy million dollars with a debt on him, and nobody’s asking about my higher education, right? And I never signed in the doctor. You think people should go to university? Well, your daughters go to university? My daughters would have, they will have.

15:40 I will pay for three or four universities, names the top. Okay, so whatever those top three or four at the time, I’ll give them that choice. You can go to these three or four, and then I will, I will have a little thing, a little footnote to it. Don’t worry about what you learn there, only go there to meet people. Okay, ’cause these worth it for that.

16:00 I want to know where the Obamas are going. Okay, where the Bushes are going, where the Charles’s are going. You know, I want to know where the Blackstones were sending their kids or their grandkids. And that’s the only place I would pay for my kids to go to school, but most of America in the world shouldn’t pay for that education. Absolutely not.

16:18 Okay, and the same, what, they shouldn’t buy a house. Absolution by house. Okay, nobody should buy a house. The super-rich shouldn’t even buy houses. Wow.

16:26 And yet these things were in our DNA, right? By plane, man. Well, let’s talk about plane. By a jet, they can get you to go places to meet. That’s kind of the opposite of the house, ’cause you’re constantly moving with that thing.

16:38 In fact, yeah, you’re not moving with that thing, it’s burning a hole in your pocket on the runway. So you probably are traveling more with the G550. Yeah, yeah. Well, we bought, we bought since I left here. A lot’s changed.

16:49 This way, I think I owe you a bunch of money. I’m reading a book. I mean, we’ve, we’ve almost, we’re over a billion dollars for the real estate now. I was I think I was at seven, six or seven hundred thousand when I was, six or seven hundred million when I was here. Okay, real estate exploded.

17:04 Card Open Capital has raised over a hundred million dollars since I left here, so a lot of stuff has happened. We’ve got rid of the old plane, bought a new plane. Tell me about that. G550. Why the G550?

17:17 Well, it was the end of the year. It was December the 10th, and my accountant called me and said, hey man, you got a big tax problem this year. He made too much money. Yeah, yeah. I didn’t make enough money.

17:29 Okay, and he says, you got a big tax problem. I said, what can we do about it? He’s like, there’s nothing we can do about it. I said, hey, look, there’s always something you can do about something, and I hung up on him and I called Sherry, my CEO, and I said, look, this guy said there’s nothing we can do about it. We owe X, and she’s like, oh my god, I can’t believe that.

17:47 Oh, so well, we have the money. It’s not a problem. I said, so look, we can give the money away and not pay the IRS. We could spend the money on equipment, material. Like, I could just, I could prepay a bunch of expenses, like a prepay office for, I mean, I’m a very creative person when it comes to not paying taxes.

18:06 I do not want to pay taxes this year, right? Who does? Nobody does, but most people don’t admit this, right? Most people pay too much taxes. Yes, single biggest expense, and people don’t even know it.

18:15 Exactly. And most people don’t have enough surplus money to avoid, to play the tax game the way it’s built, right? By having their own companies, and companies, LLCs, or I’m like, let me check something else. So I went and did some research on buying a jet. If I buy jet, jets, $50 million in America, I can write off the entire 50 million that month, at that month.

18:38 So I called Gulfstream up. I said, hey, you guys have a Gulfstream 550 or 650 for sale? I’m interested in a jet I’ve got to take delivery by the end of the year, and they’re like, we don’t keep jets around. Everything we have, we can’t deliver our plane to you for two years. I said, okay.

18:54 I hung up. A new Gulfstream was what I wanted to buy. Called my accounting department. I said, send Gulfstream a check for X, and called them back. I said, hey Rick, call, I know you guys said you don’t have a plane available, but I want you to call your accounting department.

19:12 I sent a little gift to you. Call me back when you get the gift. Right? It calls me back to say [expletive] I’ve been doing this for 30 years. Nobody’s ever done that.

19:23 Coca-Cola, General Electric, no company, and you’re just a guy, right? He’s like, nobody’s ever sent me a check prepaid for a plane. He said, I’ll get busy finding you a plane. 14 days later we took delivery of a plane. I flew it two hours that’s all I’m required to do by the IRS code.

19:41 I had to take one flight in it. Give it back to him. They kept it for another six months to demo their clients in. And so we have a Gulfstream 550. 14 hours, one, what?

19:52 Anyone, any direction without stopping. I can go from London all the way to Los Angeles, no stop, which fits in with this global strategy. Yours. Yeah. Example to talk about.

20:02 Now spending 50 million on a plane. Yeah. I reckon it cost you under two million to keep that thing, about three million to keep it every year. Yeah. With now, it’s so, so.

20:11 And by the way, I’m a very, very, I’m not bragging when I say I’m doing this. I hopefully people find this inspirational and they don’t think that I’m just an arrogant, cocky listen, him bragging about his, his chat. I’m just telling you like it is. Smarter getting rid of that much money is something. You don’t get that much money by being stupid with money, so so I’m sitting here saying, do I do this or do the jet?

20:34 It’s not like I was like, I, I’m thoughtful when it comes to money. Do I, do I put the 50 million in apartments, which is my favorite investment, or do I buy the jet? Well, Midas is, or do I just keep the 50? And my decision to get rid of 52 on the jet is that it can connect me with the world. It can help me meet people.

20:56 The old Grant would not have done this. Old, how old? Two, three years two thousand, eight years ago. Dieter, nine years ago. Okay, why concerned?

21:07 Because I wasn’t thinking big enough. I was thinking that if I save my money that if I’m just save the pennies, you know, save the money, pay attention to the money, then, then clip the coupons to do everything on the cheap, right? Buy everything on sale, buy low and sell high, that whole, all that old adage of our parents. If I guess that he meant that, totally. Okay, if I do that then I’ll be better off, and in the reality is, if you study the wealthiest, I don’t mean Bill Gates or Warren Buffett, I mean if you study Goldman Sachs, that’s where the real wealth is.

21:45 Okay, study the wealthiest. Explain that. Why isn’t it Gates and Buffett? Because they’re only worth 80 million, 80, 80, 80 billion. Okay, okay, you know, Goldman Sachs will destroy 80 million in an hour as far as their income.

22:00 You’re talking about Vanguard controls five trillion dollars of ETFs. That’s money. There’s endless amounts of money. Like, I don’t know what the Queen controls, but it’s freaking massive, massive, or the Putin money. You’re not talking about, you, all that dark money.

22:20 Yeah, all the black, in the shadows money. So there’s so much money on this planet. You got, you got to look at how. How does Coca-Cola make a decision about three or four or five jets, because they want to move their executives around the world to make sure they have their products in the front of the shelves. So that’s how I made a decision to do this, not based on what 98% of the people think, but what one or two percent of the population thinks, by talking to guys who own jets and they say, grant, poultices or, or like, I asked my county.

22:48 He says don’t do it, doesn’t work. I asked my lawyer, don’t do it, it’s a liability. I asked a couple of rich people, don’t do it, it doesn’t make sense. I asked a billionaire, he’s like, yeah, you should definitely do it. And I said, huh.

23:02 He’s like, you should definitely do it. Unique. You have clients all over the world. You want to reach seven billion people. Money is useless.

23:10 I said, huh. He’s like, money is useless until it is used, right? you don’t need money. Dude, you need people. He’s like, people have the next money you want, right?

23:20 And I was like this was mind boggling for me. Like, it just see what truth hits me. I don’t fight it, like I, I’m just like, okay, that’s real for me. real for me. Go with it.

23:30 Lean into it. Now it’s 60 years old. You start saying, hey, I’m running out of time here. I got to start making decisions quicker, so if I’ve been living 50 years, grinding, working, struggling, saving, and that didn’t get me where I wanted to be. By the way, it didn’t, right?

23:48 I don’t want money. I want freedom. Okay. And the plane buys me freedom. You know, when we land, when we land in an airport now, everybody wants to know whose jet is that.

24:00 It is a fine promotional now. Anybody listening right now is like, I can’t go by jet. Yeah, but you don’t have to buy a house either, and you’re never gonna get a jet if you keep putting your money in things where money don’t go. Right? So it’s the thinking behind the jet that people should see.

24:16 They should see that. Take that capital, put it to work by getting you in touch with more strangers, because strangers have your money. Yeah, exactly. Like, strangers, and, and, and Jared, who works for me, he’s 35 years, always like, you know, we’re not gonna, when we don’t go through commercial airports anymore. I know I don’t find a London Heathrow, we’re not gonna meet managers and we’re not gonna meet VPs.

24:36 So I said, no, we’re not, we’re gonna meet owners. They have jets. Okay, we’re gonna meet the owners, and they’re gonna learn, though, who’s the dude you can’t fake a jet. You can’t fake a jet. Like, you cannot fake a $50 million dollar purchase, you know?

24:49 Or any. And again, I’m not trying to impress people by bad. I’m just saying that is a symbol. And London’s big on symbols. Regretting that.

24:59 What have you seen that our symbol? Well, well, symbols are very important. Castles. Yeah, they’re in Part II. Pardon?

25:05 There, they’re there. Their validation. we’re on a planet that is full of fakeness, right? So with social media, with everything. Social media ours. You can fake a Rolls.

25:18 You can’t fake a castle. there’s power there. Yeah, okay. The bigger the castle, the more power was accumulated over periods of time, whether they stole it or earned it. Even if you stole it, you still got to keep it.

25:33 Keeping, keeping something is, most people can’t keep it. All, mostly everybody can get it. Most people cannot keep it, and almost no one can multiply it. Okay, so the game is how do I get it, how do I keep it, how do I fortify it, how do I support it? Elena, Elena wrote a book, How to Build an Empire, and there’s a lot about how do you keep making this thing bigger and bigger and protecting it.

25:58 Again, a lot of people can get it, but can you keep it, and then can you make it bigger? That means people. Any good people? Any more ideas? I need more production.

26:07 I need to not get complacent. So that’s who I studied today. I study people that are multiplying what they’ve already created. Okay, not talking about what they did, and now they’re not doing any more. Putting wood on the fire, you say in your books, add wood, man.

26:23 I would add that fire, and this is just another way of doing that. Yeah. Biggest realization, says, having this jet, something that you didn’t expect, or, and maybe you did expect, you know, that you feel after you have it for a few months. Uh, you know, biggest realization after having that, yet. I mean, look, it is without a doubt the number one thing that when I get on it, I’m impressed every time.

26:46 I mean, I’m impressed with myself. I’m like, god damn, you did this, and so that’s a cool deal. You know, like, most of my life, as you know, has been lots of losses. The drug addiction, you know, the years. You know, when you have an addiction, it’s not a moment.

27:05 Yeah, it’s, addictions don’t happen in a weekend. I’m not talking about doing something dumb over the weekend. I’m talking, addictions, comfort long, long, long periods of time. Yeah. Let’s grind you down for long periods of time, and even when you get over them, there’s the residual, the ingram ik residual.

27:23 That you are a drug addict, or that you are a drug addict. I heard you made all these mistakes, and it did this and you tried to quit and couldn’t, in this sense of powerlessness and unmanageability and destructiveness and poor decision-making. So I made a point in my life right now. I get on a jet, I’m like, no, you did this. You know, like, this is real, and it goes back to that castle mentality.

27:45 It goes back to like, it’s not like getting in a Rolls, you know? I could, Lisa Rolls, give it back in two years, make the payments. This piece of equipment that I own and have my name on. You can’t put a name on a charter. They, you know, the NetJets doesn’t let you put your name on the tail.

28:03 We, we bought, we left Miami. I said, how much fuel did we put on this thing? 35,000 pounds of fuel, 17,000 pounds in each wing. It filters it so that it’s always balanced the entire flight. We get on the plane, my two kids are there, the nanny’s, their lane is there, Ryan Secos no longer the captain.

28:24 Okay, okay, I replaced him. I have him flying with me, and we got on the plane, went to sleep at 10 o’clock at night, woke up, one, literally when we landed I woke up. That was cool, dude. That’s with my kids the whole time. Yeah.

28:37 So it’s just, it’s like, wow, man, your life’s working, dude. You, you, you turn your life around, you started making money. I had nothing. You made your first dollar, and then you made your second dollar. I remember making my first.

28:52 When I went from three thousand, four thousand dollars a month, that thousand dollar increase was the biggest money I ever made in my whole life. Still the most important money I’ve ever made. I wish I still had that thousand dollars, and then, and then I’ve done this thing, coming from nothing to where I’m at, and it just, it’s to me, it’s not just about me. It’s a real sign of what people can do. Like, it’s so inspirational to me.

29:15 Right. Right. And the jet, you can’t fake the reaction to the jet. It has been strong. Yes.

29:19 Yeah. 10X has got the cameras everywhere. Yeah, that’s the symbol, and we shouldn’t lower the importance of a symbol because you can’t fake that these days. You can’t, you, you, everybody should look for people that have accumulated these kinds of things. Right now, that’s not what we’re told in society.

29:36 You know, these are the people. I’m not saying people should study me, but this is who people should study. People that have gone out, started with a little bit or nothing, had an idea, accumulated something, and then lived it out for 35 years. Steve I’m gonna have Steve Harvey, the comedian and the TV superstar, at my 10X growth conference. He’s like, why do you want me there?

30:00 I’m like, 30, 30 or 40 years, man. You have continued to rebrand yourself to be relevant. I want to know Steve Harvey. I want Steve Harvey to be in front of my audience. I admired that you know, Warren Buffett.

30:15 I admire Warren because of his longevity. I want to study everything Warren’s done since he was a young man. Okay, you got the G550 now. Yeah, you want to hit seven billion, maybe eight in a little bit. What does that look like?

30:27 What are those 10 countries on your radar, and is having the jet make you more mobile by definition? Are you thinking, man? It’s international. I got to get out there and get these countries. I, I have, I have a PA.

30:38 You know, that thing weighs a hundred thousand, a hundred thousand pounds. It’s, it’s, I’m committed to it. It’s paid for. It’s, it’s out there, and just goes down in value every day. Every day it’s calling me.

30:48 Come on, let’s go, come use me. It put me to work, right? It’s begging me to take it someplace. So you know, it is a liability if it’s not used. It must be used.

31:02 It is begging me to be used. Symbolizes a human life, a little bit. Totally. It’s like having a hundred employees in my office, right? You better get them to do something, and they’re looking at you the whole time, and their payroll, yeah, right?

31:14 And they’re like, hey, I’m here, I need leadership. When you have a hundred, this is the problem with being the solopreneur. When you have no one working and no office, the solopreneur does not have the calling. It does not have the, the, the leverage of a hundred voices saying, come lead me. I need your attention, don’t forget me.

31:34 Same thing with the office. That’s why the office people need anchors. I need, you know, as an executive of a company, I have to be a post. I need to be a poster. Has to be a post, it has to be a leader and a particle.

31:45 Me. flying around the world is more of a particle. My office back in Miami is a post. A CEO, there is a post. Jared, the vice-president, post.

31:56 I’m a particle. I’m moving out to promote to the world, right? So that I can meet these people and become real to them. Okay, UK is obviously on your list. Other country, it’s all the power.

32:08 It’s all the power. Okay, answer your question. What would those be? Germany. Yeah, I mean, I got three major cities in Germany that I got to go to.

32:19 China. We see China. Okay. Israel. Okay, okay.

32:24 I would love to go to Iraq and Iran. I got a, I got an offer to go to Beirut. My office said, you can’t go to Beirut. I said, dude, I’m going to Beirut. Oh, it’s too dangerous in Beirut.

32:32 That’s dumb. It’s all media b******t, right? So I’ll go anywhere I want to go. To Istanbul, you know, one of the heaviest traveled. Like, I want to go anywhere there’s people.

32:41 Religion doesn’t matter to me. Race doesn’t matter to me. Age doesn’t matter to me. I mean, it does matter to me, but it’s not a reason for me not to go. Even issues in those countries aren’t an issue for me to go.

32:54 Okay. I want to go where people are, because people are basically good. And what are these seven billion people? What are their lives look like when they know who you are? Is because are they investing with you?

33:04 Are they thinking about your mentality or the change in their way? Yes, yes. I mean, whatever, that, wherever they are, where they are, right? If I meet somebody that’s a 23- year-old grant and he’s all screwed up, well, maybe he’ll be inspired and quit using drugs, or maybe I meet a 28-year-old banking God, that is making a million dollars a year, and he wakes up to saying, why, why am I doing this job, making a million dollars a year, when I can be making a million dollars a month?

33:31 And maybe I wake him up, and maybe he becomes an investor with me, a Cardone Capital. Or maybe he’s like, I’m throwing away this job with JPMorgan, and I’m gonna go run Cardone Capital, and we’re gonna build a twenty billion dollar business together. So it’s that whole thing. Like, I don’t want to just sell people stuff anymore. I don’t mind selling people stuff, but the ultimate game for me is I want to turn, I want to help people that don’t have any money.

33:54 I have products for people that don’t have anything. I remember when I had nothing. If I can help somebody that has nothing get out of that and have something, then, then I did something. If I could then take him as he evolved, as we all evolve, by the way, if I can take him that has now a little something and show him how to get more and why it’s good to get more, that would be good as he evolves again. Going for more.

34:18 Hey, how could I accumulate stuff without working all the time? I mean, I’d love to turn somebody that’s not a consumer, can’t buy from me, give them something, to somebody that can buy something from me. Then somebody that can actually invest money with me, and we become partners. That would be the perfect evolution service. It’s a low end, whether it’s getting them to a NA meeting or an AA meeting, or getting him off of drugs, or to turn him into investor and a partner in my business.

34:47 That would be the ideal scene. So this is a spiritual crusade. This isn’t just about money. Look, I can’t spend the money I have now, right? I mean, so you know, much money you can do a little experiment with money.

35:02 Anybody can do this, just to find out, you know, if you just take money. I love your money over here that came the money time for class tickle your buddies, much dirtier, different sizes. It’s got a little, it’s got, see you again, symbols, right? It’s got a little shiny stuff on it, right? Heroes.

35:17 If you take this money, and you can take any amount you want to take, and you just set it right here. Find someplace in your house to set it. Just set it there as long as you want to see if it does anything. Okay, not going to do anything, right? Money is useless until it is used.

35:33 I did not know this. I thought money was valuable. I thought I was taught that money was security. That’s why I started a retirement account. I had a retirement account when I was 28 years old.

35:44 I invested money in a 401k. That’s a terminology, as you know, that says I can, you get this money when I’m 65 or something. Every year I put that money in that retirement account, because I thought that money, because I was taught that money was security. Money has never made me more secure. It doesn’t.

36:03 You know, I, I end up forgetting it’s even over there. I go years without remembering, oh, I got that money over there. You know, I wouldn’t think about. I don’t know what it’s invested in. Put in mutual funds.

36:14 I don’t know what the mutual funds are. I have no passion or connection to any of the companies, like Coca-Cola is a terrible product. Come on, let’s face it, right? I mean, most of the companies. Don’t like, I don’t have any connection with our charitable.

36:31 Like, I’m changing the world here. It was just about money. It’s like this money just sits here. What is it? It’s just pieces of paper.

36:37 Somebody decided on the colors, the values. Somebody put a little stamp on it. A lot of work went into, like, make, making me believe this is somehow valuable, and, and today I just know that, like, Manitoba starts moving around. It’s not valuable. People are way more valuable, and yes, it get it, tricks most of the masses.

36:57 It tricked me for years, right? There, got a hold of it in the count, and it’s a security, and yeah, I worry about the rainy day, and yeah, exactly. This whole class of population. Yeah, save the money, save the pennies, you know. Now I’m like, I don’t want to save it.

37:10 I want to use it, right? You know, so like, if you asked me today, hey, well, would you rather have a billion dollars? It’s a great question for your guests. Take one billion dollars, you have 30 seconds to make decision, or 1 billion friends. Which would you take?

37:26 What would you take? Well, obviously I guess 1 billion friends. No, I mean, really, really, I got a billion, a billion pounds, dude. I have it right here, right now, and I also have this list of a billion friends. Friends, and these are good friends.

37:39 Okay, these are good friends that will do they will, they will help you. Okay, which would you take? Well, okay, I guess I’m gonna. There’s a billion pounds, right? here.

37:47 I know, but I’ve been around for a little while. Sighs. Yeah, but me from ten years ago would have taken the pounds. Yeah, maybe even five years ago, but I see what you’re saying, because the other one represents so much more potential. Yeah, to live your life as well and to create great things.

38:01 Yeah, and to create wealth. Well, and, and it just shows you how little people have really thought about money, right? the instant thing is a million pounds. That’s a lot of money. I mean, people, people, people spend money.

38:13 Eighty billion dollars a year is spent in America on lottery tickets. Nobody spends anything with friends, right? Eighty billion dollars. That’s more money than Starbucks, Burger King, Taco Bell and Kentucky Fried Chicken combined. What is the lottery tickets?

38:32 What does that tell you? I’m trying to win money, okay, right rather than what? Why do I learn a skill? Why do I promote myself? People spend almost nothing to promote themselves, and if I don’t promote myself, I can’t get money anyway.

38:48 So you know, it’s crazy, man. Like, we’re taught not to even promote ourselves, and promote promote, promote that. Like, those three things at my office. Per first thing I do every day, I go to my office. What do we promote today?

39:01 You remember Bob Hope? Yeah, there was a beautiful documentary on Bob Hope, and he said, Bob Hope said in his own voice, by the way, the first thing he woke up every morning and said to himself is, what can I do to promote Bob Hope today? He was worth 800 million dollars when he died, and that was years and years ago, where when actors had never ever really create wealth, right? You said money follows attention. Yeah, and most people want to fly under the radar.

39:29 Yeah, I think the Brits are actually worse than Americans when it comes to flying under the radar. But you know, I don’t know about that, but you’re talking about that. Nobody wants to promote themselves. Why because, you know, we’re told not to write. Don’t toot your own horn, be seen and not heard.

39:46 Don’t get so much attention. We’re told this is little kids, when women have it worse than men right? Don’t show off. Don’t be a brag, or don’t talk about yourself fly under the radar. If you, if you get too big, you’re gonna get attacked nobody’s telling us get so big that no attack can bother you, right?

40:08 When were you taught that lesson, right? So you’re teaching people by doing that stuff. Yeah, and then, and then the other thing is that we watch people that get big and then go undercover, and we say, you said, well, look at Mr. Rich Guy, he doesn’t show. If I hear this all the time. You know, real wealth does not talk about their wealth.

40:26 People you know, wealthy people that own planes don’t show people that they own a plane, right? But what happens is, when wealthy people get wealthy, they are in a position now to say they’ve created it already, does that make it right? Right? You think that’s wrong? You think they know?

40:46 I don’t think it’s a choice, right? Right. My choice is, hey, I got wealthy. Here, look at me now. You know, look at me, judge me, learn from me, do whatever you want with me, but I’m not gonna close the curtains just because I got there.

40:59 Because when I was 16 years old, I wanted somebody to show me that had made it, how they made it, and I spent years, like, waiting for somebody to help me. I spent, I went to college because I thought some mint and some guy. I always thought it was gonna be a man was gonna teach me how to be successful, because my dad died. So from 10 to 16 I kept waiting for uncle from 16 to 25 I looked for any man that was older than me. I thought he was gonna be the guy to show me, the neighbor, the doctor that got rich and the guy on my left side.

41:36 They got the neighbor that got rich that knew my dad, and we had to sell the house and leave. I thought they were gonna help me. They didn’t, because what happened was once they got a little money, they just went kind of quiet, you know, and said, hey, don’t ask me for anything. I’m not telling anybody what I, what I own, what I’ve done, and if I do, they’re gonna want something from me. And I’ve just, just, you know, Elena and I liked it to be open.

42:00 We’re like, no, we’re gonna be transparent all the way up, no matter where we’re at. Maybe we fall from graces, and then you’ll get to see that too, because because the theme today, I don’t want money. I mean, I do want money. I want freedom, but really what I want is I want to help people. You know, I, I am conniving to help you, but I’ve always wanted people to help me.

42:19 Hmm. You always wanted to help people. Well, I really wanted people to help me. Okay, you know, but, but I remember like my twin brother. My twin brother had he had a bone disease when he was six, and it really pulled at me, because I didn’t want my brother to have the bone disease.

42:36 So his left arm went out. He had to have a surgery. I got stronger than him, you know, I got faster than him. I didn’t have that issue to deal with. It pulled him back a second, right?

42:46 So I wanted to help him. I think everybody wants to help other people more than anything else. I think people want to help one another, right? And we don’t get enough examples of that. Do you want to live a legacy, or do you just want to make this world a better place?

43:00 Oh, no, I don’t want, I’m not thinking about making the world a better place. But you’re trying to help people. Yeah, yeah, but, but I’m thinking about, what did I do while I was here? I don’t really think about making things better. Okay, but you want to empower people at the same time.

43:15 See, I shouldn’t even say that. I don’t, I shouldn’t even answer that question in the way I just did. I don’t want to make the world a better place. I do want to make the world a better place, but that’s not what I’m thinking of every day. I’m thinking of, I am definitely thinking about my legacy.

43:27 Okay. I’m thinking about what would people say about me in the year 2080 when I won’t be here. Okay. In this physical you know, mock-up, so will they even say anything? It’s a, it’s a, it’s kind of a selfish, selfish, egotistical, you know, and philanthropic.

43:49 Like, I, I think that is a bigger contribution than whether or not I picked up the litter, right? You always said people aren’t gonna remember you by the money. They can remember you by the things you did. Know, nobody, nobody, nobody ever says, oh, he was, you know, they they remember you, the contribution. Mother Teresa.

44:05 I mean, when I say charitable, every time I say the word charitable, I think ours. Okay, every time I think about helping, be a bad thing. Oh, wow. Nana, that was an awesome lady. I think did other people tell me, oh no, she was this and that?

44:16 No, I don’t know. I just know this. I have her associated with charitable. I have her associated with being interested in helping people, and by the way, if her and her organizations had had more money, she could have helped more people, right? That’s the ultimate line.

44:31 You want people, donors. Yes. So like, if 50 years from now people say, hey, that guy help me crack, like I cracked, uncracked the change of the slavery of the ideas. Uh, I was I was stuck in this, you know, my wife and I sold our house. We invested that money in a business and create a financial freedom for ourselves now.

44:51 That would be a big contribution. If my kids are traveling through Egypt 30 or 40 years from now, and in some Egyptian who I don’t know, I did meet this Egyptian chick when I was a young single man, one brief moment, count, but but but if some Egyptian comes up to my, my kids and says, hey, your Sabrina, your scarlet, I knew your dad, man. I knew your dad through his books, and your dad helped me do this. Then my kids would automatically have friends and other, other little points of the universe.

45:21 Okay, and that’s, that’ll be cool. That’s important. what are they gonna say about Grant Cardone in 2080? What would they say about him if everything goes? They would say, they would say, you know, hopefully people will say, dude, he was a fun dude.

45:35 Like, I like, I love, I’m a prankster. Huge pranks. I love scaring people. I, I jump out of corners, and uh, Ryan Seco, who’d the pilot, ex-pilot now, I guess I’m always trying to scare the guy. Anybody around me, I’m trying to scare.

45:52 Ski slopes, I hide, places, hotel rooms, I hide. so I just hope people talk about that. The fun part of Grant and the legacy. It’s a Grant talking in the working part of Grant. Like, Grant loves to work.

46:05 Okay, so I hope I become an example for other people about how to get that extra push. Okay, and also to look at the world and money and everything in a different way, to not base everything, all these assumptions about, yeah, probably a guy that thought different. My wife is gonna say that, you know, at my funeral she’s gonna be like, nobody thinks like he, nobody thought like he did. He, he sees everything different, right? Right, than other people.

46:31 Okay, take me back to 2008. Yes, your wife’s on right after this. Elena. She’s got an amazing book called Building Empire, and she talks back to 2008. You mentioned this briefly, I think, in our last show.

46:44 Yeah, you’re in the Hollywood Hills. Yeah, it’s, oh wait, yeah, and the TV news comes on. Lehman Brothers fails. Yeah, yeah. I remember I got a call on Sunday evening here in London by one of my clients at Credit Suisse.

46:55 He said, the Jerry Lehman just failed, are you going in the office? And I was like, it’s Sunday. He said, you better get in the office, and he said, and Elena turned to you and say, what does this mean? And you turn to her, and she’s pregnant, one of your daughters, and you said, we’re dead. Yeah, and she said she’d never heard you say something like that before.

47:10 Yeah, and she said, what the hell you talking about? You went into your office three hours later, you come out with Sell or Be Sold. Yeah, and and everything changed, including, sounds like your relationship changed. Yeah, yeah. What happened there?

47:20 No, wait, because I think who you are today, that’s how you reacted. Absolutely. Man, I mean, like diamonds are made from pressure, and and people and wake-up calls, right? so not all coal becomes a diamond, and some coal just sits in there never has. It’s wake-up call, and I had my wake-up call that day.

47:40 It was like, oh wait, a minute man, what’d I do? It felt like, it felt like what my dad had done to me at 10:00. Ooh, ouch. okay, my dad let me down by dying. Now my family’s gonna hear this and say, he was so good to us.

47:55 He took such care. You don’t know, you were too young. My dad let me down. My dad let my dad, my mother down. Okay, the fact that my mom had to sell her the house that I loved and I know, the selfish and everything, but the fact that she had to sell that house weeks after my dad died, the fact that my mom had to worry about any of that.

48:15 And I know this. My dad, mom, my brothers and sisters might have a problem with what I’m saying, but if my dad’s looking down right now, he would not have a problem. He’d be like, man, you’re totally right. Right. I let everybody down.

48:25 He did not create enough that he did not create enough, and he did unbelievable, by the way, by other people’s standards. He had doctors living on both sides of him. He had professionals. They made a lot of money back in that day. That had made it.

48:41 He had doctors on bus both sides. By every indication, he had done extremely well for his family, but not well enough to survive death. And if I died today, Elena and the kids will not have to worry about money. They will not. In 2008, all I had to worry about was money, right?

49:05 I had a sixty million dollar lawsuit hit me. I thought Lehman was enough. The the the the one industry that I was a story on got cut in half. Really? No, no, it was the automobile industry that I was doing a lot of work with.

49:22 Yeah, cuz I got lazy and got so comfortable calling on one industry that knew me, because I was star, I could walk in the room and people with no me and I refused. I refused because I was lazy, and because I was a coward, to go to other industries and do the work to get known. So I depended on one little niche. It got cut in half. All my real estate got basically, it couldn’t transact.

49:52 I couldn’t move anything. I didn’t lose any real estate, but it couldn’t move. the bank. Like when it rains, it pours. The bank that I owed 50 million to they went out of business.

50:04 Another bank comes in and wants to change our agreement, and on top of that, I get a 60 million dollar lawsuit from a criminal, which were your friends, which pretended to be friends. Right? Do you remember how you felt that night and that that ensuing few months? Dude, I’m like, this is, I am, I am a traitor. I felt like a traitor.

50:24 I felt, I felt like I felt like a loser. I knew I had been lazy. Like, I just started like, how did I get myself in this situation, you know? the moment I got over, the moment I quit, like rationalizing well, I didn’t do this right, so five stages of grief, right? Didn’t.

50:44 Yeah, yeah, yeah, totally, and all that. And then but it was really fast for me, probably because of my recovery, right? Was this worse than being a drug addict? Uh, man, I don’t know if anything was forcing. Beautiful.

50:56 Okay. And being a drug addict is like, it’s terrible. Yeah. So my, you know, my kids, because, because you’re reminded that you’re your, your loser every ten times a day. Yeah, cuz I was using ten times a day.

51:09 Yeah, yeah. Mom, I just did this Ironman race. No, this movie called Iron Mines, and I talked about my heroin addiction, No. 1, and my overdose and all that. So I’ve been there.

51:18 Yeah. And it grinds, that you grind, you remember it for five, ten years after that. So yeah, this was different. Totally different, right? The thing about this was, I didn’t know how long this was gonna last.

51:28 No, comes like, how long will this last? You know, so, you know, I had to really take a look at my life. I’d been officing out of my home. That was part of my problem, cuz you got no one to be accountable to. No organs.

51:40 It was like I was. That’s part of what got me. I went that, and like, liked it, like it. A, you do an inventory. I started inventory, and, hey, how do I get myself in this situation?

51:49 How did I get myself in a situation that I did not participate in? I did not do any of that. Mortgage b******t that they were doing. Zero, none of it. I didn’t touch it.

51:58 I had nothing to do with it. How did I get in a situation where people are out having wild sex, exchanging AIDS, herpes, chlamydia and gonorrhea with one another? I had nothing to do with it. Didn’t go to the party. Nothing.

52:16 I’m in a distance, but I know what’s going on. I sat over here and watched it going on, right? What the markets think, and I don’t know if that, the sexual venereal diseases will translate to America. A little thrown off, and that’s the markets doing things they shouldn’t be doing. You weren’t involved?

52:32 I wasn’t involved, and I got the disease. Okay, I don’t have gonorrhea. Buzz. Okay, okay, but, but I, but I caught it. My family caught it.

52:41 I got a baby on the way, and she, in, like I told Lane I said, you can’t spend anything. She’s like, what’s gonna have? I said, we’re gonna die. She’s like, we’re not done, you know? She’s like, get in there, go to work, you go figure it out, right?

52:54 And then she says, she’s like, I said, look, you can’t spend any money on anything. Nothing. I had millions of dollars. Okay. I was probably worth eight or ten million bucks in, and then all of a sudden.

53:04 So watching it just go down, and so when I started doing this inventory I just realized you know, hey, look, you were working from your home. You weren’t expanding. You measured the bottom line, not the top line. You saved as much money as you could. Everything was about saving.

53:22 It wasn’t about expansion. Everything was about contraction and protection. It wasn’t about risk taking, risk, and going out there and getting big, right? You weren’t building an empire. You weren’t building Empire.

53:33 Dude, you were ability. You, you did have an empire army, but it was like, it’s isn’t even an ant has an empire, right? And also, your relationship with Elena was kind of born that day. I mean, the next four years, you guys then we became like, hey, who do we want to be here? You know, this is never gonna happen to me again.

53:50 I went and wrote my first book, Sell or Be Sold, in three hours. Compression, like compressions, three hours. I walked back in and said, hey, boom, first book. Not gonna make us in money, but it’s, it’s gonna get us. It.

54:01 Now this is going to get us out to the world, and the good news is the world had contracted so much that I knew I could actually go out if I had, if I could keep my courage up. I knew I could go out and create an audience. I knew it was gonna be really, really hard because nobody had money, nobody had interest, but if I said, man, if you’re willing to work for free right now, you’re willing to go out and just help people for nothing, go back into service like you did when you were recovered from drug addiction, service, other people help other people, pour coffee, go to meetings, talk, be an inspiration.

54:34 Just keep doing that. You do that, man, you could, you could, you could, you could build something much bigger than what, what you had at this point. That’s not a reaction most people have. Yeah. In the book, she says he went into his office and came out and wrote a book.

54:45 You know, most people, when they’re told they’re going bankrupt, they don’t go write a book for the first time in their life. Yeah. You know, I’ve been whether, look, since I was six years old, man, I’ve wanted to be a writer, since, since I watched my dad ink and writing calligraphy. Okay, and it took 45 years, and then that moment, boom, in that moment was like, that was probably a lot of like, I’ve written two books that quickly. Most of the books take a lot longer than that, so it’s not like I’m some, you know, but, but there are moments in a person’s life where, if you could just stop and say, I’m going to write a book today, not I’m going to start a book today or one day I want to write a book.

55:27 I knew when I win that office, I’m coming back with a book. But what the perfect book, it had misspellings in it, lots of it. It probably wasn’t even finished, but I had enough personal, I don’t know what the word is, I had a belief in myself to say, you have to finish the book, which means you have to end it. There has to be a last period in a book, and in, is it perfect? No.

56:04 Is it complete? Probably not. No book is. There’s no book. The Bible is not even complete, like, we’re still learning stuff.

56:11 So end it, put a front cover on it, put a back cover on it, and bring it to the marketplace. So that was that first thing, about, do you got to promote, bro? And you know, I mean, to promote. So if you can’t promote, and you have nothing to promote, you have no reason to leave your house. In the next day, she didn’t see me for, like, it would be days and weeks.

56:35 I went sixteen months once without coming home, this before I got married. But when I’m on my hustle, and when I’m trying to build something, how I got where I was was by going out, not by staying in, right? So you went back to the old way of doing things when I was hungry, right? And I told Lane, I said, look, don’t spend any money. Any, if we go to dinner, we’re bringing a customer or a prospect.

56:58 We’re not going to dinner by ourself. We’re not doing anything. Nothing, zero, if it will not contribute to the expansion of what we’re gonna build, right? And what were those next four years like, five years? Like, what did you do to build up to where you are now?

57:15 Everything was everything. Was looking, you know? And I’m Way, a way, way further than I thought I would be. So if anybody pays attention to the recipe, not only will you get what you want, you’ll get further. I would really believe this.

57:26 You’ll get further than you ever dreamed. So everything was promote. Every opportunity, I’m looking around every opportunity to promote. How’s that one word you could own? Is that the one word?

57:36 Promote, promote, promote, promote. When you don’t know what to do, promote. When you don’t have anything to talk about, promote. Like, I would rather promote them, breathe. I would only breathe so I could promote.

57:49 Most people say, I got nothing to talk about. You just promote it. Promote that you have nothing to talk about. Okay, because if people don’t know you, they won’t pay you, right? People don’t know you, they won’t, flow you.

57:59 You know, people don’t know you. People do not do business with people they like. People do business with people they know, and I started studying who’s winning, man. Who’s winning on the planet? People that are known.

58:13 Cut businesses that are known. And then I’m like, is it the best business? No, it’s the best known business. Is it the best product? Nope.

58:22 Visa, MasterCard, Barclays. Look at their buildings, man. Look where they put their names. Look what we do. I’m Mike.

58:34 I don’t want anybody to see me. Look at Barclays’ biggest building in London and put their name. It must be like 50 feet tall. look. Look at the President of the United States of America.

58:48 Dude, we got a guy. I mean, you know, come on, man. Well, what do you mean, come on, man? I mean, he’s promoting. Promote, promote, promote, right?

59:01 So so I went back and started study. Hey, what do, what are you, what data do you have that is holding you back from becoming who you could be? What do you, what have you been operating with? What calculations have you been doing? Just kidding.

59:16 You, the wrong answer, because people are stupid. I’m not stupid, and I’m not lazy, but I must have had a calculation you know, that allowed me to come up with the wrong answer. So I started looking at what my calc, my entries were, and my entries were, hey, don’t, don’t get too much attention. You know, and then I was like, oh man, who’s getting it? Who’s doing well?

59:41 Barclays is doing well. Goldman’s doing well. Warren’s doing well. Warren’s on TV every day. Okay.

59:52 Mark Cuban’s on TV every day. I’m like, dude, I need to be on TV, right? Okay, TV won’t have me, because I’ve got too much, you know, I talked about gonorrhea. So TV is like, we can’t put him on TV. Oh, oh, oh, I’ll get my own studio.

1:00:05 So everything became, and you just figure out how to promote. Okay, and then social media at the same time, right? You know, like, you, when you start looking, and the old thing about, you know, when the student is ready, the Master will show or something. When you start looking for solutions, the channels, the answers will be provided. Facebook pops up.

1:00:28 I was like, what is Facebook? You know, I remember the first time I saw Facebook, and I’m like a stupid, and I felt like an old man. You know, I remember the first time I heard, my brother turned me on to the M&M. I said, this for the music’s ridiculous. Fell in love with it.

1:00:44 Fell in love with it. You know, there’s so many things that Elena will be like, let’s go do this thing, and I’m like, I don’t want to do that. I immediately, like, I’m like, this old grumpy, you know, grandpa or something. In it, by the way, it has nothing to do with age. I was doing that sometimes when I was thirty.

1:01:00 Okay, this, this just, no, I don’t want to try anything new. You know, you know that attitude has nothing to do with age. You got to fight it every single time. Every time I hear myself do that, a caution light goes off in my mind, says, hey man, maybe you need to take a second look at this. Don’t be that guy, and so when I did that thing with Facebook, I said, I told this guy, said, that’s stupid, dude, it’s just dumb waste of time.

1:01:21 And in the, as soon as I got away from, I went and checked out Facebook. Okay, what is this, really? You know, almost a billion people on it. Oh wow. This is my way.

1:01:31 What’s it cost? Nothing. Oh, perfect for me. Yeah, and no regulation. No regulation.

1:01:36 Oh, that’s even better. Yeah, wait, 10 years, right? Yeah, so this was all happening. Promote, promote, promote, and get that money flowing. Spend it, don’t hoard it.

1:01:44 Don’t try to. Well, at that time we weren’t spending any money. So if you’re not willing to spend money, cuz you’re terrified because I have money just going out I had 200 grand a month in legal fees to protect a lawsuit. There wasn’t, I really, what, what’s it like going through something like that? Terrible.

1:01:59 Do it. Awful, because you’re so angry about it, and you’re trying to make sense of insanity. You’re like, I didn’t do this. I had nothing to do with this. This is completely mocked, completely fabricated, and, and I spent so much time saying, but I didn’t do any of this.

1:02:19 Like, it was such a waste of time saying that, because I was like, I couldn’t even make sense of. And a guy told me, he’s like, how do you make sense of insanity, Graham? He’s like, you know, this is insane, dude. Don’t try to make sense of it. Defend yourself.

1:02:33 Figure out how to solve it, get it to go away. And then I’m such a, I’m such a, such a stubborn prick, right? So so I’m like, no, I’m not, I’m not, I’m not I’m wrong. I’m right. Here I got so invested in being right that I spent money I shouldn’t have spent, right?

1:02:49 I should have figured out how to settle it, right? From the get-go, right? but it got emotional, and it totally, I got. And so now, do you care for more with dealings, or you just try to? Yeah, no, I just, uh, uh, I fund the possibilities.

1:03:00 Okay, so I’m like, hey, make enough money this time, fund every month for the guy that comes after you, and go freakin’ take him out. So what I’m do, I heal the war chest right now so I can go crush a guy, because I didn’t get to this place to get people stuff. Nobody’s gonna hold me hostage now, right? And you’re never gonna have. My, I was, I won that deal by the, one did.

1:03:21 Okay, but I ended up. I ended up figuring out how to negotiate a deal where they ultimately got f***ed. Okay, and I was able to say f*** you, f*** your lawyer and f*** you, you lose. So but I but but that was a creative solution, not a legal solution. Okay.

1:03:38 It was a negotiations at the end, okay, where there was potential for them to win what they wanted to. Okay, so all this stuff prepared you for who you are today. Totally, man. Like, light, light, light, and you’re never gonna, nobody ever is gonna go through all this s***. You’re going through the damn mixer, right?

1:03:55 And you’re gonna say, oh, this is gonna be good later, you know? But, but if you can, like, open your eyes up and say hey, I’m showing up every day, I’m not gonna quit. You cross your fingers. You know, don’t quit before the miracle takes place. Things could shift.

1:04:11 They will, by the way, if you don’t quit. You know, so if you don’t quit, you, if you don’t quit, you won’t fail, right? Right, that’s important. Yeah, what’s it like to have a woman like Elena turn to you and say, we’re not gonna die, you got to go figure this out, and for that same woman a few years later to say to you, hey Grant, maybe you should be a billionaire. Mmm.

1:04:35 To where you reacted not so great. Come the way out. Do your homework. Nobody does. Oh, that’s very disciplined of you.

1:04:42 I really admire that you do that. So yeah, especially the thing about her, the billionaire thing, like, because I would reacted the same way. You, I think of my wife had told me that. That was so pissed off. I’m like, do you know what it is?

1:04:54 You know how hard I work, okay, to put together what I put together? This pre jet, this is pre, you know, we’ve given 20 million bucks in charity in the last 24 or 25 months, now raised 100. This is before that. Okay, she hit me with something so hard. This is what a good partner does, by the way, right?

1:05:17 Because a lot of people want that partner for the good stuff, but they can’t handle when the partner has, she, those hard questions. Yeah, they want the partner for the fun. They want the partner for the TV. They want the partner for the kids. They want the partner for, hey, you know, I don’t want to be by myself.

1:05:34 I mean, let’s be honest, a lot of relationships just start out with, I don’t wanna be alone, and she said, hey, you need to be a billionaire, and we were hanging around this billionaire. It’s just like, you need to be a billionaire, and I’m like, do you know, I mean, I wanted to rip her head off, dude. Why? I thought she was the enemy. Why I wanted to punch her in the face.

1:05:57 Well, first of all, she doesn’t go to work the way I do every day. She, she’ll admit that that’s not her deal, right? I’m going on. I’m the one with the shovel. I’m the one with the freaking.

1:06:07 I’m the one with the, like, like, if I was in a battle, I don’t. I would not be the assassin guy. I would be the guy back in Braveheart with the big, the big axe. Oh, that guy. Yeah, but, but it’s got the big metal pieces, kind of rammers.

1:06:24 Yeah, yeah. Dude, that, that’s good, that’s how I would fight, like, just told primal, right? And, and so that’s how I feel when I’m working. I feel like I’m in this battle, this war, and I’m coming home every day. What, even when I win, I’m coming home just blood all over me.

1:06:40 You know, ten and twelve hour days. I mean, no exaggeration. I’m not like, I work hard and and I’m willing to get bloody. I’m willing to take out the trash. I’m willing to make the call.

1:06:51 I’m willing to do all the scary stuff. And by the way, at this level, it’s still scary. I’m still calling people that don’t want to talk to me, that think I’m a waste of time. Or I just lost a deal with a company called Pemko. You know, pimps?

1:07:06 Sure, of course. I lost a deal because they, because of my social media. Hmm. They’re like, dude, you’re just too noisy. And how’d that make you feel?

1:07:14 You know, I lost the deal. I pay, I offered more than the other, and still lost. India for the property. And they’re like, Jews, we just don’t think we want to do business with you. You know, they’re very conservative, very, you know, pension fund first teaching.

1:07:28 I’m like, [expletive] you give you more fuel and any. Exactly. And, and so, but that’s fine. It is fuel. So, so Elena, when Elena told me this thing about the billion dollars, on my gay, you don’t even know what a billion dollars is.

1:07:41 You don’t know where we’re at right now. I mean, I just scorched the earth. It’s pissed off for hours, but maybe days, and then, and then I realized, like, you know, it just starts. It’s still sitting there, right? Why am I not, yeah, what would that do?

1:07:58 How much more could I give? How many people would have to reach? Why am I so hung up on this being a big amount of money? What’s the big deal? What, what, like, it a little bit.

1:08:08 It was a big deal for me, so it really lifted. Why do I think ability? Why haven’t I been thinking about a million dollars? I had, I did an interview with Lewis Howes, and he pushed you for the, doing the billion dollar finder. Lewis put 10X on me.

1:08:23 Yeah, I saw that. He flipped the 10X things, like, when are you gonna start to, an exit, cuz I was doing, I think I was doing a ten million or 15 million dollar real estate deal, and I said, honey, he’s like, what’s your targets, what’s your goals? you know? I went and did, I, I went and did the biggest deal of my life, 60 days after Lewis said that. Okay, and that was like a year and half.

1:08:44 Go, yeah, definitely. Yeah, yeah, yeah. And I saw your reaction to that. Yeah, you were like, yeah yeah, no, and that was good. It didn’t hit me as hard, right?

1:08:51 There was something about my wife telling as opposed to a guy that I see you know three or four or five times a year. My wife, I wanted to kill her, him. I really received it pretty well from him, and by the way, I went literally close to deal later because he inspired me to think that you’re right, right? And so what does that teach you about yourself? That we’re constantly we’re all limiting ourselves.

1:09:10 Even a guy, it’s out there telling us to 10X, we all get to that limited sphere. Look, like, like, like, like, an, and so I have this new awareness, right? I had this new awareness of even when I say, when you’re asking me about the million dollars right now, I’m like, I didn’t only thinking about a billion dollars anymore. I’m thinking about how do I build a ten billion dollar fund? You know, the moment, the moment you do that, the moment you start thinking like that.

1:09:34 Yeah, it’s like buying a yellow Volkswagen, right? You’ve never seen one before, and you’re like, I’m gonna get a yellow one, and then I’ll say, you see them everywhere. It’s a raising of awareness. It strips off this, this blindness that we have, and then I can see again. I’m like, God, how many 10 billion dollar companies are there?

1:09:50 Who’s done this? How would it be done? Is that money available, right? and then, and then the thinking, and then things get exciting, you know, just super exciting. Then I’m like, hey, Ron, Jared, Sherry, Elena, this is what we’re doing, this is where we’re going.

1:10:07 Then the jet makes sense, right? because then the jet becomes a service facility to actually do that. Okay, okay. and then we start thinking, I don’t need all this money. so then what?

1:10:21 Well, then you start thinking about charities and how do you help, and schools, could I build schools? Could I change education? So then it becomes very, very exciting, particularly when you know you’re reaching a part of your life where you know, if you look at the life curve, I mean, I’m 60 years old. I, I don’t, I don’t have 60 years, but I never thought it’d be this old. Anyway, I never thought I’d live to 25.

1:10:43 So, right, right. and so how’d you make up with Elena after she called? Yeah, we had sex. She actually says that in her book, so that’s on the record. And and tell me more about your relationship with Elena.

1:10:55 Sex, sex. No, but like, you know, you had a woman, they called you out on that, you’re a reaction to it. Yeah, most guys, like I think I said earlier, want all the great things that a powerful woman can bring to the couple, but they don’t want to have that hard conversation. What do you call them out? I mean, it’s, it’s, it’s, it’s good and bad.

1:11:11 I don’t think most guys want a powerful woman. I think most guys want a hot woman, hot chick, you know, right? and what my buddies, aren’t asking for a powerful woman, right? They’re asking, hey, man, I can’t, I can’t get my wife to get along with me, right? Like, look, what people, what we don’t know, dude.

1:11:29 People have relationships they don’t know how to have them. Like, we even the way we pick our partners. But you couldn’t build this empire without Elena. Without it, out, okay? And how about a doubt, Elena.

1:11:41 Elena has helped me. The jet was the landside. what are we gonna have a jet? Uh, uh, Elena, that’s a conversation no husband wants to have. Why don’t we get the jet?

1:11:54 We’re gonna be a billionaire, because they get masks, you know? Some of the people, it is emasculating. dude, it is, but it also pushes you to be the best. And then I’m like, you don’t even know what a jet costs. What does it cost to have to keep it, right?

1:12:05 But you know, I’m hitting my. Some people are gonna listen to this right now, is I hear, yeah, some of these questions can be like, she’s a gold digger, she’s a freaking ruthless, just wants money. Yeah, but that’s not really what she wants. She wants friends, she wants experiences, she wants the kids to be educated on the globe, not in the schoolroom, and she wants you to be the best version of yourself. And she, she knows, I think some of this is a selfish thing for her.

1:12:31 She knows if I don’t have, if I don’t have a battle where people die, like, if I don’t have something to do, she knows I’m not a nice person going after her. Dude, I’m gonna eat something, right? I’m a T-Rex. so for all of you out there that when you get hungry, you get angry. Dude, if I don’t have big goals, I get bored.

1:12:57 Can I get dangerous, right? Right. Well, shoot, I get this. I start destructed, you know? Nitin, you know, nattering about people and hammering people and critical of people.

1:13:08 I need to be in a game. I need to be in a game where there’s, there’s an opponent and there’s, there’s a victory, right? And there’s a possibility of loss. If I’m not in that, I will eat, consumed everything around. Okay, so she knows that about me, and she’s helped an engineer that whole situation.

1:13:22 Yeah, are you, but consciously or whatever? like, she just knows a part of her job is to keep Grant help, Grant find the best part of Grant, right? And my job is to help her find the best part of her. How can she contribute? But it’s funny how this men that cuts when your woman says it, whereas Warren Buffett could tell you, you have to be a billionaire and you would take it differently.

1:13:41 Yeah, you’re right, man. It would have been completely different, right? And then you might not actually gone for it. crazy that way. I don’t know, I’d love to have that conversation with him.

1:13:50 Let’s talk about charity. Could you go over these numbers? These are big numbers. Yeah, you know, you know, in the Millionaire book that was written on the back of you know, you cut in a million dollar check. Charity would you kind of de mierda bout last time?

1:14:00 But that was, you, you’re not supposed to tell anybody. I’m sorry, I spoiled it. Yeah, yeah, yeah. But I mean, these are big numbers. You know, I mean, you go out of your way to raise this money for charity.

1:14:09 Why? Yeah, why? Uh, well, I, you know, I believe in the charities, and, and you know, I know how to raise money. Like, so I know how to get money, you know, to get people to get money, and it’s a different, it’s a different way to do it, but, but, and not everyone approves of it, but I know how to separate people for money. How do you do it?

1:14:30 You lean, you lean on people? Okay, and find out what, what’s their soft spot? Well, well, no, not so much. It’s not, I’m not the soft spot guy. I’m the, I’m the, you can do it.

1:14:41 Yeah, okay. So do it. Like, it’s not, it’s pretty simple with me. Okay, you have it, it’s useless, they need it, do it. I did it, right?

1:14:58 Okay. that makes a difference. Getting the call from Grant, I did it, right? Okay. so do something [expletive] you, 5,000, 10,000, 50,000, cuz if I give them to do, I get him to do it once, I can get him do it twice.

1:15:11 Okay, I always knew this. What I was a single guy, well, if you do it once, you can do it, you, I don’t want you to, I can get you the experiment, you know? So so he’s talking about date near Grant. Yeah, yeah. Back when I was, two guys just tried, you know, maybe you like it.

1:15:30 It’s the same thing. Everybody goes to this. Right? It’s like eating dinner, like it’s eaten. Uh, boy, grow up for you, grow.

1:15:35 What is it, foie gras? Yeah, foie gras. Yeah, you know, hey, just try, man, it’s liver, man, try it, man, just try, just try a little. Be so damn, I love it. Like my whole life has been like that.

1:15:44 No trying to. Okay, now like that. So so, it’s, you know, I was, I was working this billionaire that had, he’d given a little bit of money to charity, and I’m like, dude, but you already gave a little bit. And he’s like, yeah, that’s all I’m gonna give. I’m like, a little bit can’t help.

1:15:59 He’s like, huh, said a little bit can’t change the world. So that means it was a waste of money, and I know you’re not the kind of guy that likes to waste money. So why don’t we make a difference, about ten million dollars, right? You know, so I’ve raised, by the way, raising money for charity is more important than just writing a check. So I’m, I’m more proud of the money that I’ve raised, because that involves other people’s decisions, requires me, me confronting other people, me getting their time, me sitting down with me, like writing, writing a check is easy.

1:16:37 I mean, even though it’s not easy, you know, to give, to give money to something away and you don’t get anything back. I don’t care if it’s ten dollars or ten million dollars. It’s, it’s, it’s hard for people to do that. And it’s, I’ve seen people that gave ten dollars, it was more generous than people that gave ten million. Right.

1:16:57 So I know given money’s hard, but getting people to give money is even harder, because you’re having to sit down, hey, I need a minute, let’s talk about this. I know you don’t want to, like, it’s uncomfortable for everybody. mm-hmm, you know, we’re gonna do, we’re perfect, we’re friends, I don’t want to do this. I understand, I don’t either. Okay, write a check, it’s hard, man.

1:17:17 You like it, though? You like the challenge? Yeah, I mean, it, nobody wants to do that job. So who’s gonna do the job? Nobody wants to do.

1:17:23 Right? Do you think charity comes back to you in in multiples? Do you think you, and you cut a check for a million, good things happen to you? I don’t know. if it has, it seems to hit you.

1:17:33 I know a lot of people make sense of it like that. I don’t know, you know, I know that I give a lot of energy. I don’t think that money I’ve given is even significant compared to the energy that I’ve given. Okay, so like, when I think about promotion, we spend probably a million dollars. I know these don’t seem connected, but they are for me.

1:17:55 When we promote, we spend, I think our budgets, a million dollars, or a million one a month right now, and I’m like, yeah, but guys, once you want you, a clue what I do that we don’t pay for. That’s probably another five million, so so you see people, all the stuff you do that you don’t have checks for. Pants, CNBC for that. I didn’t pay anybody. I didn’t pay Facebook for it.

1:18:18 I’m pay Instagram. I didn’t pay anybody anything, and I did it, and there was so I spent. There’s tremendous amounts of energy in getting meetings with rich people that can be charitable, holding events, talking about him creating a foundation. Like, there’s a lot of energy generated, a lot of creativity, thinking, persistence. You get the team together, you know?

1:18:43 Yeah, can we talk about religion? Yeah, and your religion? Yeah, and how it affects you as a person, and what people don’t know or do know about your religion? Yeah, yeah, so, so sure. um, I’ve always been spiritual, more, more than anything in my life.

1:18:56 I’m in spiritual. I was, I was probably, I don’t know, five or six years old, sitting in a Catholic church. My dad was the usher. My mom sitting to the left of me. My twin brothers, right here.

1:19:06 My older brothers next to me. He died. My older brother died when he was 25. He was my hero, dude. Like, that guy was like Polish.

1:19:14 Could talk to anybody. I’m like, I’m gonna go up and be like him, and I want to be like my dad. And then my, my two sisters were in church, and in a Catholic church, very Roman. You know, the whole cathedral thing, and all the symbols in them. The, the priest has got the, he’s got that, that I think it was, east herbs, the ashes were going through, and the incense, and I’m like, it was a trip, dude.

1:19:39 I was terrified. Hollywood, right? I was just scared, man. I was like, hey, they’re talking about, like, they’re talking about eternity. All I want to do is play with my new marbles, you know?

1:19:51 And every Sunday we did this, and we got dressed up, and, and I remember hearing something about the heaven and the hell thing, and I was fascinated by it and fascinated with it since I was six, and the idea that, you know, if you committed these sins, and that you were gonna go to hell, and, and, like, Luria, right now I can experience being there, right there and then, and then if you were good, then you would go to heaven. I’ve been fascinated with that concept when I was six years old. I’m like, did it, something’s missing in this for me.

1:20:21 There was something like, I don’t know. You know, my dad died four years later, and my older brother died 10 years later, so then I’m wondering where that, you know, I can prepare my mom. My uncles are saying, they’re your dad’s in heaven. Like, how do you know? Dude, my brother dies at 25, oh, he’s in heaven.

1:20:42 That the aunt would say to my mom, he’s in heaven now. He’s looking down on you [expletive]. I don’t want to look down on me, dude. I don’t want to be my brother. What a, my brother, where’s that energy?

1:20:52 Right. So I had been a seeker my whole life. He ended up with, and I’ve always believed in God. Still believe in God. I, like, I believe in something’s going on more than what I just understand, and so end up with drugs between 15 and 25, get off the drugs, go to the meetings.

1:21:14 The meetings say, hey, God, the higher power, and and you’re powerless, and over and over, you’re powerless, and I’m like, goodnight. You know, I had a drug problem, but I ain’t [expletive] powerless. Okay, if I was powerless, how did I get to this meeting? and if I have powerless, how did I pour the coffee? okay, I’m starting to get my life back together.

1:21:38 I’m not powerless. Like, I never bought the powerless thing. Do you think a, a, that’s the devil. One downside of AA, as they treat people. My life was unmanageable, okay, but I wasn’t powerless.

1:21:47 Do they teach people to be a little powerless sometimes? Well, that, that’s the pitch there, right? That, that, that was Dominic ball, and step away, one step away, you living in fear the whole time. Oh yeah, and the only thing you should be grateful, if you just don’t use today. Nothing else matters.

1:22:02 Nothing. Just be grateful. And look, I’ve been 35 years. Yeah, 35 years without any drugs. synthetic drugs were a problem, right?

1:22:11 So, but, but I’d go to a meeting, cuz it helped me. It was, it’s the same message, right? It’s the same 12 steps. I needed that. I needed a place to go where I could get where I could, one, be of service to people, and I also need a place to go where, where I recommit it to my not using drugs.

1:22:27 So, but, but that there was confusion there. There was confusion when I was six in the church. There was confusion in the meetings saying, hey, this, he’s, higher power, and he’s got all the power, and he’s gonna, sup to you, not to use drugs again, but you know, you got to depend on him to keep you, and then I’d have people tell me things like, I’m answering your question. By the way, I’m getting there. It’s just a little kind of a long road, and I’d have people tell me things like, a man, you’re blessed, man.

1:22:56 I said, yeah, I know, I’m blessed, but we’re all blessed. I mean, if it’s an all-powerful, all-knowing God, then we’re all blessed, but I’m not doing anything with it. That’s the thing that’s always bothered me. So, when I was 25 years old, I got turned on to a book called Dianetics. Yeah, there wasn’t, there was no negativity about Scientology or L.

1:23:17 Ron Hubbard when I was 25 years old, at least I didn’t see it. There was no internet. Yeah. And I read this book, and this book blew my mind, man. Best book I ever read in my life.

1:23:27 I read it cover-to-cover. Talked about reactive mind. It talked about sabotaging behavior, talked about uncontrollable ideas. I’m like, [expletive], that’s me. Talked about compulsions, obsessions, addictions, and what drove them, and it didn’t say anything.

1:23:46 For the first time, it never said you have an addictive personality and you are afflicted. There was not, there was nothing about, it’s out of your control. This book was saying, hey dude, you have a reactive mind. That’s what that book says. The reactive mind drives addictions, poor choices, bad behaviors.

1:24:09 You, you, you, you make the wrong calculations. No, Mike makes sense to me, dude. Driving down the road, all of a sudden you had this random idea. I’m like, that’s me, right? picking the wrong partner, that’s me, right?

1:24:23 Can’t stop something once you start, that’s bad for you. That’s me. Can’t start things that are good for you, and you know are good for you. I said, that’s me. And so I read that book cover-to-cover, and it changed my life.

1:24:36 Literally, just reading that book helped me. It changed how I went to these meetings, and it changed how I looked at drugs, and it changed me, how I went to work every day. I was in Louisiana, Louisiana, Lake Charles, Louisiana. It’s a little small town, so it doesn’t have any like new thinking, right? The churches there were Baptists and Pentecostal, and, and, and you know, just basic traditional churches that, that when you go to him, you go pray and prayer was not what I needed.

1:25:08 I needed something practical. So it would be years before I would actually be introduced to Scientology. I was 45 years old. It was in California. Some guy says something about Dianetics.

1:25:19 He said something about the reactive mind. Actually, I said, hey man, you’re a Scientologist? Do you know L. Ron Hubbard? And he’s like, yeah, I am a Scientologist.

1:25:28 Say, give me, where can I go? I was in San Diego. He’s like, we have a church here. I said, I’ve known you for three years, man. Why didn’t you tell me?

1:25:37 Dad? I said, I want to go. I want to get rid of my reactive mind. Now this is 20 years later. Just cuz I read the book doesn’t mean I got rid of it, right?

1:25:45 I was single. I was, I had money. I had some money. I had the, my, bit my first three businesses work. This is pre-Elena, be-E, be-E time, before Elena.

1:25:58 I couldn’t stay in a relationship. I still had this reactive stuff. I was, I wasn’t used. Some drugs. I was twenty years without drugs.

1:26:05 I had a business, but this is what wasn’t working. I had some money. Now I was in fear all the time of losing it. A lot of things, everything, okay? I was just in fear, fear dying, fear of relationships, extremely destructive around relationships, like couldn’t get enough women to validate me.

1:26:33 I don’t know if I was trying to get validated. Like very insecure. I’m in front of hundreds, hundreds of people, still don’t know if they like me. I think my work at that time was more compulsive and obsessive, like driven to work without knowing why. There was no planning about how to do something bigger, so it’s like I was, am up, like I was on a treadmill, like I try, like a, you know, it was very reactive.

1:26:59 I was out of control most of time, even though I had some money. I had money, nice watch, nice, nice house. bought a house, so I go to the, I go to the Church of Scientology in San Diego, and I do a they gave, they met with me. Hey, what are you trying to solve? Uh, well, you have problems with, I’m having problems with relationships, and I’m scared.

1:27:22 All done. God looked at me, says what else? I said, what else, man? Just kidding. Just handle those two things, dude.

1:27:27 He’s like, no, no, what else? What else has he got going on? He literally sat down. He listened to me. Didn’t tell me what to do.

1:27:32 I’d been to probably fifty counselors before this who said it was my dad, my brother, the loss of this, I was abandoned, this happened to me, that happened to me. This was the first time somebody didn’t tell me what was wrong with me. Prior to this, 20 years I’ve been trying to find out what my problems were. 25 to 45, I’ve been put on a DD drugs, lithium. I was prescribed all this, carbons.

1:27:58 I didn’t want to be on more drugs, and I asked him, I said, you guys do drugs here? I mean, you give drugs? No, no, we don’t. We don’t like drugs, but we like to listen, and we build programs to solve your problems, to get rid of your reactive mind. So I went in there, they built this little program for me, dude, and I was blown away, and, and it was, it was literally started solving my problems immediately.

1:28:21 And so for 15 years now, I’ve used their courses, their books and their counseling to improve every single area of my life. My finances. I’ve always been, I’ve always wondered what, what’s going on in my mind that’s keeping me from my finances. There is a connection, right? It’s helped me not be a workaholic.

1:28:47 To choose when I work, I can actually work more now. It showed me how to, not how to handle stress and not have it in my life. Like, to build a work at the level as I do, to be involved in four or five hundred million dollars’ worth of deals today. to come. I didn’t know about this interview today.

1:29:05 Okay, okay. I got four or five hundred million dollars where the deal is working today. I got seven businesses back in America, and I’m not stressful. I still say, oh yeah, we agreed to that, let’s go do it, I’ll figure it out, I’ll work around it. It’s helped me.

1:29:21 It’s helped me in relationships. Okay. it was only when I started doing this that I was able to be satisfied with one woman. Okay, I’ve never cheated on Elena. Never thought about cheating on her.

1:29:31 It used to be I couldn’t stay, well, I couldn’t be with one. Morning, I couldn’t even imagine having kids. With the, could, one of the great gifts of my life is having my two kids. I couldn’t imagine doing that. Okay, before I started doing this counseling with the Church of Scientology, I had never given any money to anyone, ever.

1:29:52 Never gave any money. Why? Because I was insecure about money. I couldn’t give, even though I had. And so, you know, in the last, I don’t know, two years, we, right, you know, given 20 million and raised 100.

1:30:09 Over 100. So, like literally every area of my life, my physical well-being is in better shape. so that’s all I can say about it. I know that the, the, the, the media. I mean, if Donald Trump is done in, made one contribution to the planet, it’s this fake news. [expletive] news is fake news, because the media does not does not portray the Church of Scientology or what they do.

1:30:37 They’re the tabloids, definitely don’t, in a fair way, because I’ve read all the books, I’ve done all the counseling. None of none of what the tabloids say is true. Italy, I’ve never experienced any of it. So they get a bad rap, an unfair shake for that. So, but, but I don’t, and I don’t think it’s about them.

1:30:53 I think it’s about every religion, you know? If you were a Christian eight hundred years ago, they cut your head off. They didn’t write about you in the tabloids. They just say you’re Christian, right? and so if you are a Mormon 60 years ago, you moved to Philadelphia and said you were a Mormon, they just kept pushing you, so the Mormons all ended up in Utah, because they just kept, you know, basically suppressing them to another land.

1:31:18 So it’s not, it’s not about Scientologists. about Catholicism. It’s about, look at the Jews, dude. Yeah. I mean, it’s just pressing people, that impressing people to say, hey, that’s new, that’s not us, you know, go away.

1:31:34 Okay, and for you, it was the, and I’m still a Catholic. Like, I still believe in God. I still believe in, I still, like, followed that, that message. I still believe in the things that you know, but I want, I want to figure out, hey man, how do I create heaven on earth, right? and how do I create, how do I contribute more?

1:31:57 It’s also allowed me to love other races more. Like, when I was brought up, I was, I was a bit like you’re in the South and you just think, this is our town, that’s the only people that counts. I am so interested in all races and all religions today because of the training with Scientology, because it, because it’s like, hey, we do, we’re all on one planet, right? We’re all one face, like, I don’t see skin color and I don’t see male or female. I see spiritual beings.

1:32:28 Like, I don’t think of myself as a body. I think of myself as a spiritual being with the body. I told a guy this once. He’s like, that’s weird, sir. okay, but I think, I think when I die, I, I mean, I don’t, I don’t think I’m going heaven.

1:32:45 You know, I think I’m a spiritual being, and you know you can’t kill me, which by the way, I don’t know why everybody’s running around saying there’s one life. You don’t even know that. Like, I know I’m immortal. I know that there’s something I get to come back to, and and so I know I’m not limited to this. By the way, this gives me a lot.

1:33:11 No, knowing you can’t do anything for me makes me more dangerous, because you can’t hurt me. Take it all from me. Take my money, take the jet, take the house, take my kids. I still got me. I still got my courage.

1:33:31 I still got who I know I am. Now, for the first time in my life, I know who I am, and that’s because of the counseling, from, from, from, side, because they give you feedback, and they really work with you. You give yourself feedback. They don’t. Okay, you, they ask you a question.

1:33:44 They have a technology there, what you get to discover, what your hang-up is, what your wrong calculation is. They never tell you, which I love. They never tell you what’s wrong with you. You figure it out by looking at it long enough. And so, in again, let me just say for anybody listen to this, like, I’m not here to promote it.

1:34:03 You’ll never see me promote it. You brought it up. I didn’t. I did talk about it. You never talk about it, like, so, but, but I’m also not going to not answer it if you ask me, right?

1:34:12 So, so, and whatever works for a person works for a person. But you guys out there that immediately say, oh my god, really? Are you serious? Do you’ve never been in a church? You’ve never read a book, and you’ve never, never done a course.

1:34:29 I’ve never met a person that was negative about it that had ever done it. And so, by the way, some of the negativity when I was 45, some of the, oh, Tom Cruise, John Travolta, that’s all really I knew about it. In that one book, Dianetics, the fact that there was some controversy around it actually intrigued me. Okay, okay. Promotion, I was like, why do people hate it?

1:34:53 All the great things people have hated. Christopher Columbus almost couldn’t go on his voyage. Okay, the world used to be flat. What’s the dude that thought that the planet went around, rather than was, used to believe that? Like, oh, I’m gonna lay or something.

1:35:09 Almost all the geniuses, what we’re called, you know, wackos. And so I’ve always been interested in those guys out on the, the edges, thinking different, right? And so I just had, tremendous, for the first time in my life, experienced tremendous freedom in my life. For the first day I walked in there and did a course. Wow, that’s powerful.

1:35:30 Never heard that. Explain that way. Your spirit is gonna go somewhere after this mortal life. In your being, into, what, who knows, another being, another human? mm-hmm.

1:35:39 How, what you think? I’m always asking that too. Yeah, yeah, yeah. You know, but you feel free. You’re confident that this isn’t it for you?

1:35:46 Yeah, well, I mean, I’m confident. You know, look, if there’s a spiritual being, right? And if you cut my arm off right now, am I still a spiritual being? Yeah. cut both of them off.

1:36:00 I lost my arms, so why would it be any different with my body, right? if there’s still a spirit, and, and you know, I watched my mom died. When my mom died, she’s like, you know, she’s like, I think my mom was, I think my mom was gone before my mom. The entity, her, the spirit, not the body, right? This is what people look at.

1:36:32 They like it or don’t like it, right? This is what I have to feed every day. It’s just a machine. It’s like, but what’s running it? Because without the spiritual individual, without the innate.

1:36:40 If you’ve ever seen kids, kids that, that know piano and nobody taught him piano, explain that to me, okay? Explain the kid that can speak Chinese that’s never been in China. explain, explain to me the kid, the one kid that’s great at math and, like, anything. They’re better at math than their parents were, or the two kids that were raised in the same family, because we try to convince people, oh, it’s your upbringing, right? But two kids from the same family should act exactly the same, and they don’t, right?

1:37:11 Because their individual spiritual units. So, what do I believe? You know, I’ve looked at, hey Matt, can I remember past? Can I remember? Is it possible to remember what the answer is?

1:37:25 Because, because, because I remember being back in the church when I was six, and I’m like, hey, what happens when you die? I asked my sister, and she’s like, well, you can’t know that. I’ve been interested in the answer to that question ever since. she said, you can’t know that, and so that was the third thing that I asked the counselor. The, the guy doing the meeting with me, the interview, he says, there anything else?

1:37:52 I’m like, yeah, dude, I want to know what happens when I die, and he’s like, good, what else? And so that’s what I’ve been working on for the last 15 years, getting the answers to, who am I? Whispering, then preventing me from being a better me, and, hey, what happens to me next? I know, and me telling you what I know won’t matter until you know it. Okay, but you know, I know what happens to me.

1:38:18 Okay, yeah, the spirit goes somewhere else, and it stays alive. I know not just what happens to me. I know what’s happened to me every time. Okay, for many, many years. Wow, that’s powerful.

1:38:30 Yeah, and it’s giving me tremendous freedom to know that, hey, look, it’s not, I’m not definitely not going to hell, but is there a heaven now? going to heaven either. Okay, you’re sure I’m not? Okay, you know, you sure? I’m positive.

1:38:47 Okay, you know, and don’t, don’t condemn me, because I know, because what you know or have faith about, like, like, like, I know for sure I’m immortal, and I know my spirit, the spiritual Grant, not the physical Grant, the body. look, flowers come back, man. Tulips come back. Look, there’s so much stuff we don’t know in this planet, you know? The two-thirds of the species haven’t been discovered on the planet.

1:39:21 Forget, forget, get outside, forget outside. You know, it’s crazy, the things we think we know. How many times have we been wrong with our intelligence? So, so people should just be like, your spiritual being, you should search, challenging, challenging. You know, the woman that sees a burning, her burning child in a 6,000-pound car and goes and picks it up.

1:39:47 That’s documented, right? The abilities that lie beyond what we’re doing every day. This is the thing that caused my drug addiction. My drug addiction was not genetic, as they say in, in that recovery world. Okay, it was not, because my grandfather had an alcohol, you know.

1:40:09 There’s always an alcoholic in every genetic. You go back 700 years, you’re gonna find an alcoholic. You’re gonna find a drug user. You’re gonna find a pedophile. You’re gonna find, you know, somebody, a criminal.

1:40:23 Everybody’s genetic line has aberration. It’s because of the reactive mind. you know, I’m not, I’m not an addict. I’m a spiritual being. I’m not a criminal.

1:40:39 I’m a spiritual being. I’m not a human, I’m a spiritual being having a human experience, and that’s what makes you super strong, knowing that, and that’s what allows me to continue to evolve into doing other things. You know, people like, how you write seven books, dude? How do you have 13, 13 business programs that have done millions and millions of dollars? How do you have an idea and turn it into money?

1:41:02 How do you raise a hundred million dollars for Cardone Capital in 12 months with no ad budget? And like, we’re doing things that are, that are consistent with the spiritual unit, not the physical unit, right? It’s deep stuff, right? Yeah, it is, man. Yeah, but it’s good.

1:41:22 It should be hopeful and inspirational forever. It should be part of anyone’s vocabulary, you know? But most people say, this is the business talk over here, this is the religious talk over here, this is the spiritual talk over here. But yeah, for you, it’s all what gives you this, your strength and impact and motivation. And this is why when I got with Elena, I said, look, I will do anything for you, okay?

1:41:40 You use it, tell me what you want, what you need. I’ll do anything for you, but I will not give up on who I am. You know, I will not give up on me, my, my dreams. And so for me, it’s my spiritual development first. It’s more important than the money, the business, the cars, the jets, the marriage or the kids.

1:42:01 So if I’m not in good shape, you know, if I am just tied to dogma, if I’m tied to faith without certainty, I hope, I hope it turns out like this. I’m not sure, but I think it does. Like, I need to know for sure. You people should just keep looking. Probably the most important thing in life, you know, his life, and, and that’s what I’m interested in studying, is how to know life.

1:42:32 How do I do life? And whether it’s about money or that’s a part of life, or a relationship or how to raise kids. I could not have had kids before this, so the, literally I was so frickin’ screwed up, man, with even the sounds kids make. And so all that was fixed for me, because I, I was interested in knowing the truth about life and not, not persuaded by whatever some tabloid said, right? What’s it like being a father?

1:43:06 Want to get one of your daughters. Like, what do they bring to you, or do they teach you? I was with them this morning at the bouncy at the O2, and you know, just, just they’re amazing, man. Just, they’re so intelligent, you know? I’m like, wow, how did they know stuff?

1:43:21 Like, I forgot, they know stuff that I need to know. They know, they challenged everything, right? And and it’s beautiful. They’re just, it’s not just my kids. It’s any kids.

1:43:33 There was a kid on the second row of this conference I was doing, and he made a deal with him to run laps. I said, hey, what would you do for a hundred, hundred, hundred pounds? He’s like, I’ll run 100 laps. All right, cuz he wanted something from his dad. I said, look, I’m not gonna give you 100.

1:43:54 Your dad is okay. What do you got to do to get a hundred pounds from your dad? And the dad’s like, run 100 laps a month. Your laps around this big room, is a huge room. I said, that’s a lot.

1:44:04 So anyway, the kid ran three laps and couldn’t go any more. Had asthma. Dad’s in great shape. Kids, not kids, probably 11, and the he, he had to quit. I said, dude, you gotta quit.

1:44:19 I didn’t want, the kid was gonna die on my watch. first time in London doing a seminar, and and the kid dies, right? But so a little girl in the back of the room, 14, she’s like, I’ll finish for him. I said, wild. And she did.

1:44:34 She finished the laps. It was 20 laps, not 100. Okay, so she did 17 laps. 400 pounds was contributed to those guys finishing. So what?

1:44:45 Everybody in the room learned from, from an 11-year-old. Amen. commit first. Even if you can’t finish, maybe somebody will help you. You got attention doing it.

1:44:54 Promotion idea turned into money, a little bit of action. It was beautiful, man. And so it’s not just my kids. It’s all, like, any youthful kid that hadn’t been buried in [expletive] and books and and and Dogma and just believe, like, like my kids. We don’t put anything on my kids.

1:45:16 Like, you guys believe whatever you want. You got to discover what you want to discover, and so the kids have been just enormous and just phenomenal for it for us. And just, you know, Elena is a great mother. I don’t think I’m, I don’t think I’m a great father, you know? But, but I try to be a good father.

1:45:33 I’m a good kid, though, like, I want to have fun with them. Yeah. What’s it like raising girls that are gonna have to be women one day? do you have to think about that? Wow, he’s gonna be women.

1:45:43 I’m raising women. Yeah. yeah, you know, God, man, that’s, you know, I just wonder, you know, the choices they’re gonna make. You know, and then I also know, because of my own experience, that my mom, my mom could, she didn’t do it. It’s not like she screwed up cuz I screwed up, so they’re gonna have choices, you know, and I can only influence so much, and if they go bad, they go bad.

1:46:10 If they make bad choices, that’s their choices, you know? Give you some gray hairs, Omar. You got, imagine ever doing all the crazy stuff you did. As I know, I see my sons and I think the same thing, and they got to make their own mistakes. I got to learn, you know, dude, I hope they don’t, but if they do, man, under how painful that is, but it’s there.

1:46:30 It’s their game, right? And everybody needs a game. Everybody’s got to have, my mom could not have, my mom or dad could not have changed the choice, no matter what they had done. Stricter, not stricter, more this, more that, they would not have changed the choices I made. I had to do that.

1:46:46 I won’t do it next time, though, right? Next life, he won’t do it, will not do it next time, now, cuz you’ve learned, okay, what won’t happen? It’s handled. It’s not that I’ve learned, it’s handled. The aberration has been, been handled.

1:46:59 Okay, you get emotional when you talk about kids. Why? Could you know the future? Or, because we need to teach them better? Why?

1:47:05 No, just, man, yeah, I just see kids, man. I see, I see parents putting so much control on, and that’s how I was brought up, you know? Do this, do that, you know, lots of force on them, or none at all. You know, I see a lot of kids like that. That kid overweight, his dad came to me.

1:47:21 He’s like, hey, man, cuz I called the kid out, cuz I’m like, I mean, I told the audience 1500 people. I’m like, I’m in better shape than that, kiddies. I’m 60 years old. I’m in better shape, and the dad came up to me. People were upset about it.

1:47:34 Okay, these, these things, Cardone upsetting people. Yeah, yeah. Some, some guys, I can’t believe, I can’t believe you said that. That kid was out of shape in front of his parents. I’m like, that is true, and the dad came up to me and is like, next time you meet my kid, he will not be in that condition.

1:47:50 He’s like, shame on me. Then I left that happy. so yeah, you know, I get emotional about the kids, man, because you know, I wonder, man, am I spending enough time with them? You know, I hate them watching TV. We get lazy.

1:48:05 We want time alone. We want to watch TV, so we send them to their TV, just totally lazy. It’s hard, man. Yeah, hard. It’s hard to see a digital device.

1:48:14 It’s hard. Now you have, yeah, the movie, yeah. And so, you know, that is, you know, I just want to do a good job at everything, but you know, at the end of the day, they got choices. Yeah. Few months ago I went down to Costa Rica and drank some ayahuasca, plant medicine.

1:48:33 Oh yeah, yeah. you want to come do that with me sometime? Why? cuz Scientology said no drugs. No, no, because I say no drugs.

1:48:41 Okay, what if it’s not a drug? I haven’t touched hardcore drugs since 2002. When I knew it, you guys stop drinking this year. Actually, you know what? Most people don’t know that, but I don’t.

1:48:51 I don’t need, I don’t need that to access what you’re looking for. Hmm. To be continued. Grant Cardone. Yeah, baby.

1:48:59 I’m just saying, like, the kind of things you’re talking about. Yeah, you know what? If I can access, uh, well, if you could access it without going down there, but what if I could access it by going down there? It’s a week out of my time. What if you could access it by going to, Miles? let’s do both, but, but if the other is not necessary, right?

1:49:17 Yeah, I mean, look, you have a point. Yeah, I’m just saying, understand, because, because, you know, you can just look, dude. Like, all that, you know, cuz I’m, look, I played in that space, okay? So, so, but I got it in three hours. The other stuff in ten years, and I might have gone off track.

1:49:34 You got, I never discovered this stuff about you if you hadn’t bounced into that guy in San Diego. Yeah, I’m just saying. Yeah, yeah, no, I’m with you. I just show you a lot of things, and usually they’re too much to handle for me. It’s a very painful experience.

1:49:46 It’s really emotional. It’s like I get beat up in there a lot, something I don’t want to go do for another year or two or three, but when I’m in there, I definitely see things that teach me a lot about my own life, and things I’m not able to see in the general world. Yeah, so that’s all. I’m not, again, like you, in Scientology, on my cell, in. Yeah, yeah, yeah.

1:50:04 It’s just something came to my mind. Yeah, daily practices. You can’t live with that. What’s something you gotta do, waking up, waking up to good practice? Are you one of those get up early people?

1:50:13 Yeah, I get it, but I love to beat the Sun up. You know, that day, early days are always good for me. They’re always better for me. They’re not, waking up early and it always gives me, feels like it gives me a little bit of a lift or an edge or, some, some confidence. Working out too, great, a great practice for me.

1:50:33 And then we ain’t members, so thanks. Thanks for any age. Yeah, sure. You know, so and I try to get sleep about 9 o’clock at night. Okay.

1:50:43 I need to eat better. I need to eat more often. I think that’s a little bit of book. I don’t value food maybe as much as I should. My god, training with Tommy.

1:50:54 He’s like, hey man, you had the worst diet of anybody I’ve ever met. Like, yeah, I don’t need bad. He’s like, no, that’s the worst diet. You don’t eat enough. okay, all right, so you’re working on that.

1:51:05 Yeah, okay. best day your life or stay your life, best day of my life was probably, probably the first time I flew on my own plane on the new one. Uh, pretty, not even the new one. It was the first time I’ve ever been on private jet. Okay, on your own Elena tower or on the point?

1:51:22 Okay, we took it. It was the first Jenna took and we went to Flint in New York, and it was the most, I was the most giddy moment of my life. I mean, even more than the cabin. The kids. Like, I know, I know, people gonna, oh my god, he liked the jet better than the kids.

1:51:37 It was a trip, because what symbol, it’s a something. The first two kids were trip to, I mean, it was like mind-boggling. Hey, right, but the first time I taught Sabrina how to swim underwater, she was like six days old. I started to teach every day. I’d bring her underwater.

1:51:54 Well, every single day at nine months, all she was going down the ladder with me. Oh, yeah, that’s cool. At a year, at a year and three months, she would hold on to my back, and we would go underwater. The link to the boat. It was, those were exhilarating, but when that jet, the first time I’d never been on a private jet my entire life.

1:52:13 Okay, I’ve never been on a charter, never been on a French, yet. And first time I flew in a jet, was, oh my, Jack would like, and it was symbolic of the new Grant. I don’t know what it was, dude. It was mind-boggling. It was like I couldn’t leave.

1:52:26 I couldn’t quit laughing. I didn’t, we didn’t drink, we didn’t read, nothing. Like the whole time I was like, I was like loaded. I was like, whenever you go, dude, and I was tripping, dude. Best trip of my life.

1:52:40 Okay. I wasn’t, no trip down there, but that’s, yeah. I don’t know. I don’t house, worst state, like, worst day of my life, man. So many worst days, probably when your mama said don’t come around here anymore.

1:52:51 That was a bad day. That was a, dude, I’ve had a lot of bad days, bro. you know, I got beat up when I was 23 years old, had 70 stitches put on my head and face. That was [expletive]. It was a bad three days.

1:53:03 There was a day in the hospital when I got beat up. Oh my god, I can’t use drugs anymore. Literally, like three hours later, I was using drugs in the hospital. that was terrible. Um, you know, when I was leaving treatment center in the, Gossin, you’ll never make it there, you’ll be back here.

1:53:22 That was a pretty bad day. A lot of bad days, man. You know, my dad died. That was [expletive] awful. It’s awful.

1:53:30 My brother died. It was even more awful, because now I’m jaded. You know, when I was 10, I was just shocked by grief. When you’re 20, now you’re starting to fortify it. It’s starting to become like, you know, it’s like a, like a loan.

1:53:44 Now you’re starting to add scar tissue. Now I’m like, yeah, [expletive] it. Yeah, life’s short. I’m starting to see this is what I’m starting to contract. All the agreements I’m starting to do, a personal contract with myself.

1:53:56 Life’s short, not worth living. You’re gonna die early too. Don’t get too excited. Don’t get committed. Don’t have relationships.

1:54:04 Don’t get close. you know, I’m starting to get jaded and hard and medicating all the time, right? So I’ve been, lots of, lots of awful days, right? And you remember all those, and that’s your today. Yeah.

1:54:18 What scares you? What scares me? Not, not reaching my potential scares me. That’s the only thing that scares me now. That I got what happens next handled.

1:54:28 Just, dude, just not doing enough while I’m here. And you know what that looks like? What is that? always gonna be something. That’s just another thing, reachable thing, like rubber band keeps stretching.

1:54:39 You know, okay, see, so I don’t know. New discovery. It’s exciting too, cuz I’m always asked myself, what would you, you’ve been wrong. I’ve been wrong most of my life. I have underestimated what I could do, right?

1:54:50 Most of my life. So I’m like, hey, what else don’t on that? What am I saying no to? you know that I don’t know that I could know. Will you always be in that state? You think, like, even tell you the day before you die, being afraid of not reaching your potential.

1:55:06 Do you think you’ll get to a place where you’re like, hmm? I mean, just comes a day where you just run out of time. Good. I mean, you know, so then it would be like, okay, I didn’t. You know, yeah, just, it’s a life cycle.

1:55:20 Yeah, until the next life. Yeah, exactly. Start, change, stop, right? So, so, so I stopped down, and I’m gonna start again. Yeah.

1:55:27 What would we be surprised to learn about Grant Cardone, beside that he jumps out of closets and scares people? But what we hope is that a surprise? No, let me see. A surprise about me? Uh, not much, man.

1:55:42 I’m pretty transparent. I mean, I think people know everything about me. Yeah. I do love being a prankster. I love that.

1:55:48 Like, if you ask me, man, if I could pull off a, like, like a super prank, or make, you know, 100 grand, another 100, you know, I’m really, man, how big is the prank? Like, a super prank, like a punk in this whole city or something? Oh yeah. I mean, I would love to pump, you know, even people close to me. I don’t care if it, a lot of people see it.

1:56:17 I like to know that I got you. You know, and that you laughed, and that you know that we have that second, like that one second everything gets really super compressed, and you and I have that memory at that moment that we can talk about for years. You know, I love those, those seconds. Okay. Me and another person have that really intimate.

1:56:39 Okay, you know, and it was like it wasn’t bad. I don’t want to be beat up anymore. I don’t want that, that, the beat up, and the tough, and going through the emotional stuff that I want, the, the win, the victory. Okay, that you and I share together. Okay.

1:56:54 What keeps you awake at night? Nothing. I go to sleep. I want to go to sleep. No problem.

1:56:59 Yeah, anything you think about, or you’re like, hello, it’s bad pillows, can you, dude, [expletive] awful pillows. Can’t somebody make a great pillow? No, nothing keeps me up at night. Okay, gotcha. Yeah, I don’t care how tense it is, how many deals we have going on.

1:57:16 When I say I’m going down, I’m going down. I don’t use Ambien to sleep. I just go to sleep. Okay, when you come back here in a few years, 65- year-old Grant says, oh, I’m sure we’ll sit down before then. Yeah, what’s he gonna be telling me?

1:57:30 What’s he up to? What’s Grant doing in 2000? I’m gonna build, I’m gonna build a ten billion dollar real, real estate fund. I’m gonna go sell it to these guys. It might come here, sell it to Mark Lacey.

1:57:40 Okay, so I’m gonna crack those guys so hard. It’s gonna be the biggest sale of my life. Dude, is it good money? Now, that would be a massive victory for me. That would be like, not even a financial, it’s not about the finance.

1:57:51 It’s about this, this, this battlefield kind of concept. I want to take down one of those big buildings so bad. You know, all that intelligence, all that properness, all those manners, all those desks and computers and books and all those years and meetings and [expletive] contriving garbage they do there. And that, I that a guy like me, you know, kind of a, you know, you know, just a street guy that could put one on them. You want to beat him to the deal?

1:58:31 I, I want to beat him. Yet, I do. You’ve got some weird kind of crowdfunding, social media vision game that you’re kind of rolling up with Cardone Capital, and you’ve never seen anything like this before, and like, yeah, I could see kind of what you’re going for, and it’s not potential to do that. Yeah, totally, and these guys are probably the most, the most stodgy, like, uh, they’re such old-school. They totally can’t compete.

1:58:54 They can’t even maneuver. They can’t even get on the same game in the field. No, you see it. yeah, of course. Yeah, and I think UK’s perfect market for you.

1:59:02 Yeah, well, the world’s the perfect market. So you know that London is the world. You know, that downtown financial district, it’s just amazing, right? Cuz every time I come here, I just get, I mean, yeah, it’s a major. I get it.

1:59:16 Is the, a financial center of the world. I’ll tow it. Yeah, it’s got connections to everything in this. Social media, crowdfunding thing, they, they just don’t like the fact that somebody could stand up and say, this is what we’re doing. You know, this is what we’re buying.

1:59:29 This is what I have in our contract. This is how I’ll pay you. We’re cutting them out. I’m going straight to you. it’s enormous, man.

1:59:37 You ever worry about the Goldmans of the world taking you out? you know, maybe. I mean, maybe they, you know, they maybe they, I think they will take me out. I didn’t think either. By me?

1:59:47 Oh yeah, yeah, cuz they must not like what you’re saying. None of the Wall Street. Yeah, they don’t know yet. They don’t know. Yeah, I mean, I need to hit a couple billion, and then they’ll be like, huh, okay.

1:59:56 You know, but I don’t think they’re gonna be threatened by me. I think they’re gonna be, they’re gonna want to do business with me, right? Because they don’t know how to do what I do, right? Yeah, they don’t think social media is real. They don’t think, they don’t think that’s, you know, the that they’re consumers.

2:00:10 There, there’s just a little bit behind time. Well, I don’t think they’re behind the times. I think that they’re making so much money to traditional way. Yeah, why? Why do it another way?

2:00:18 It’s the innovator’s dilemma. Yeah, exactly. I’m never going, told them great, great, great terminology and a great book to Grant. I always ask everyone a few questions at the end. I’m and hit you all right.

2:00:27 I’ll give you a phone, magic phone. You pick it up and call the 20-year-old Grant Cardone. Yeah, I guess he’s in Louisiana. Yeah, guess he’s still on them drugs. I don’t know.

2:00:35 What advice to that young man, based on everything you know now, what would you tell him if you had 60 seconds? dude, don’t wait until you’re 25 to clean up. You know, like, do your last hit right now and get to treatment. You know, go, go, go, get the drugs out of your body. They’re not you.

2:00:55 You’re not a junkie, you know. You’re, you’re, you’re, you got to clear up what’s going on so you’re not gonna do better if you don’t. I mean, there’s no advice to give to that kid, right? Cuz he doesn’t do that. You can’t listen to anything.

2:01:10 Yeah. now, if he’s a 20-year-old that’s not on drugs, you know, then it’s different. Okay, you know, don’t go to college. Don’t buy a house. If you’re a boy, don’t worry about women.

2:01:22 If you’re a woman, don’t worry about men. Get your freakin’ money right. Get your money right. Spend all your money. Don’t try to save a little bit of money.

2:01:31 Invest in yourself right now. Invest in your brand. You know, be the best at whatever you’re doing. Show up every day, and everybody walks, voices, wow, they’re exceptional. That person is exceptional.

2:01:42 Oh my god, you have to get people to say that about you, no matter what. How many, I don’t know how you get great at whatever you’re doing, but do it to the point to where, wow, they’re exceptional, wow, they’re different. You know, don’t spend five years in college if you’re gonna go do it in two. If you can’t do it in two, don’t do it. get into the workforce, start making money.

2:02:04 Okay, second part of that question. Yes, advice. You have a receipt. Could have been from parent. Yeah, just investing yourself.

2:02:11 Okay, that’s my mom told me that. Okay, you’ll never lose it. She’s like, there’s nothing anyone can, not take anything away from you. It’s impossible. Invest in things that people can’t remove, can’t take from you, right?

2:02:24 Last one to that 20-year-old is watching, listening, out there. Advice to them. They’re in new world. They’re one of the, where you were back then. They got the social media of where things are changing, but things are still the same to a certain extent.

2:02:35 Out there, they’re right in front of their faces. Advice to them: study one person. Don’t study three. don’t, don’t, don’t be so open that, that you’ll listen to anybody, right? so if you, if you listen to anybody, you’ll take anybody’s advice.

2:02:53 Study get access to live shows, Brian, I thought you said we had nothing to talk about today? Well, it’s because of you. Do it.

2:03:26 Yeah, it’s a way. It’s a way you do your interviews, man. Okay. give my wife in here. Talk to my wife.

2:03:32 She knows all the other secret. Gonna do her next. Satisfied? Yeah. Look, I want to thank you for being here and thank you for being so open and honest.

2:03:39 Yeah, I mean, a lot of guys with your brand wouldn’t talk about half of this stuff, and from you, it’s straight from the heart, and I really appreciate you, and I’m guessing that’s why you got such a following and people that love you, because you, people that love me, love me, the people that hate me. Yeah, but that’s, I mean, that’s not one of your reasons to hate me. You know, I know, but it’s you, and so I appreciate you doing there, and don’t lose all that stuff after you were here last time.

2:03:59 I went pretty deep on your books, man. I pretty much listened to all of them. I was on vacation in France, listening to you walking through the forest, and that’s a powerful man. There, really powerful stuff. I love them all, and I encourage anybody to get all those things.

2:04:10 So you’re very fascinating, complex, dude. Yeah. And Cardone, you’re not what people think you are. No, you’re right. I’m not what they think you are.

2:04:19 In the first, second, third, fourth, or fifth pass, people that watch the last interview that said they were going away or gonna watch this and be like, oh my god, I didn’t realize. Yeah, yeah. You know, there’s a lot going on with you. I’ve spoken to 500 people in in this studio, and you’re up there on the top ten. So I appreciate you for being you and being honest on your journeys.

2:04:37 Awesome, man. I appreciate what you’re doing, and again, I tell you before this, you know, I hate being in your spot. Like, I’m terrible at being an interviewer, and you do an awesome job. Thank you, man. Yeah, I appreciate it.

2:04:50 All right, until next time. Okay, all right. All the best, man. Thank you.