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Watch > Episode > Grant Cardone - 10X Your Business And Life

Grant Cardone - 10X Your Business And Life


CEO of Cardone Capital, Private Equity Fund Manager & Real Estate Investor

Grant Cardone is a New York Times bestselling author, sales training expert, investor, and motivational speaker on the topics of leadership, real estate investing, entrepreneurship, and social media.

Originally from Louisiana, he started from nothing and now has five, privately held companies with annual revenues exceeding $150 million, and a real estate portfolio of nearly $1 billion.

Last year Forbes magazine named him #1 of the “25 Marketing Influencers to Watch” and he is the author of five books including “Sell or Be Sold”, “Be Obsessed or Be Average”, “The 10X Rule”; and “If You’re Not First, You’re Last”.

A regular guest on London Real, Grant returns to the studio to discuss topics as diverse as what the British need to learn more about to why you shouldn’t buy a house. In what is another fascinating interview with one of the most compelling people on the planet, this conversation is not to be missed!

Grant Cardone’s early life provided the foundation for the resilience and determination that would define his entrepreneurial journey. Raised in a middle-class family, Cardone witnessed the challenges of financial stability. His father’s mantra, emphasising the correlation between actions and success, left an indelible mark on young Grant.

Cardone’s foray into entrepreneurship began with ventures in the automotive industry and consulting. His innate ability to sell, coupled with a keen business acumen, marked the early signs of a dynamic entrepreneur. Despite facing financial setbacks in the 1990s, Cardone’s tenacity fueled his resilience, setting the stage for his ascent to greater heights.

The pivotal moment in Grant Cardone’s career came with his immersion into real estate. Establishing Cardone Capital, he ventured into the realm of real estate investment with an ambitious vision. Cardone’s strategy involved acquiring multifamily properties, leveraging economies of scale, and implementing value-add strategies. This approach not only propelled his real estate empire but also positioned him as a thought leader in the industry, sharing insights through books and seminars.

Grant Cardone’s philosophy is encapsulated in his renowned “10X Rule,” a principle outlined in his best-selling book of the same name. The rule advocates for setting goals and taking actions that are ten times greater than initially perceived as necessary. Cardone’s success philosophy centres around the idea that extraordinary success demands extraordinary effort, an approach that has resonated with individuals seeking unparalleled achievement.

Beyond his real estate ventures, Cardone’s influence extends to the realms of sales training and motivational speaking. His captivating presentations, characterised by high energy and unwavering conviction, have made him a sought-after speaker at global events. Grant Cardone’s sales training programs offer actionable strategies, emphasising the importance of persistence, confidence, and effective communication in achieving unparalleled success.

In the digital age, Cardone has harnessed the power of technology to amplify his message. With a substantial online presence across social media platforms, Cardone engages with a global audience, sharing insights, motivational content, and glimpses into his entrepreneurial journey. His YouTube channel, podcasts, and online courses have solidified his position as a digital influencer.

Grant Cardone’s entrepreneurial journey is a testament to the transformative power of unyielding determination and a bold vision for success. From overcoming early financial challenges to becoming a global influencer, Cardone’s story inspires aspiring entrepreneurs to dream big, take massive action, and defy the limits of what is deemed possible in the pursuit of their ambitions.


00:00 | Trailer
03:07 | Brian’s thoughts on the episode
05:31 | Brian’s introduction
06:46 | Why Grant is back in the UK
07:24 | What the British need to learn more about
09:33 | Don’t buy a house
15:01 | Don’t pay for higher education
16:26 | Buy an aeroplane
19:58 | Money is useless until you spend it
21:00 | You don’t need money, you need people
24:15 | London is full of symbols and they are very important
26:26 | Grant reveals what owning a jet means to him personally and symbolises to others
29:16 | Study those who made money, then managed to keep it and grow it
30:23 | What the jet is allowing him to do, in which countries and with whom
34:48 | One billion dollars or one billion friends
36:30 | You have 30 seconds to decide which to take
39:26 | Money creates attention and most people want to fly under the radar
42:20 | Why Grant wants to be instrumental in helping people and is inspired by Mother Teresa
45:24 | How Grant hopes to be remembered
46:32 | When Lehman Brothers crashed in 2008 Grant told his wife they were dying
54:43 | Why Grant wrote his first book at that point
57:09 | Promote, promote, promote
1:01:59 | Fighting a lawsuit
1:04:21 | How he reacted when his wife told him they were not going to die and he had to go figure it out
1:09:06 | What happened when Lewes Howes told him to 10X his money
1:10:52 | Grant’s relationship with his wife Elena
1:13:51 | Why Grant raises large sums for charity
1:18:43 | How Grant’s religion influences his life
1:31:35 | Grant has experienced tremendous freedom in his life since he went to the Church of Scientology
1:35:31 | His spirituality is of paramount importance and he believes his spirit will go on after he dies
1:43:05 | What his daughters mean to him
1:48:29 | Grant argues against Brian’s invitation to join him for an Ayahuasca ceremony
1:50:07 | Grant’s daily practices
1:51:07 | Best and worst days of his life
1:54:19 | What scares him
1:55:27 | What would surprise us to learn about Grant
1:56:55 | What keeps him awake at night
1:57:24 | What Grant plans to be doing in five years time
2:00:24 | Phone call to the 20 years old Grant Cardone
2:02:05 | Best advice ever received
2:02:25 | Success secrets
2:03:23 | Brian’s summing up.


"Of the People, By the People, For the People"


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