Grant Cardone is a New York Times bestselling author, sales training expert, investor, and motivational speaker on the topics of leadership, real estate investing, entrepreneurship, and social media.
Originally from Louisiana, he started from nothing and now has five, privately held companies with annual revenues exceeding $150 million, and a real estate portfolio of nearly $1 billion.
Last year Forbes magazine named him #1 of the “25 Marketing Influencers to Watch” and he is the author of five books including “Sell or Be Sold”, “Be Obsessed or Be Average”, “The 10X Rule”; and “If You’re Not First, You’re Last”.
A regular guest on London Real, Grant returns to the studio to discuss topics as diverse as what the British need to learn more about to why you shouldn’t buy a house. In what is another fascinating interview with one of the most compelling people on the planet, this conversation is not to be missed!
Grant Cardone’s early life provided the foundation for the resilience and determination that would define his entrepreneurial journey. Raised in a middle-class family, Cardone witnessed the challenges of financial stability. His father’s mantra, emphasising the correlation between actions and success, left an indelible mark on young Grant.
Cardone’s foray into entrepreneurship began with ventures in the automotive industry and consulting. His innate ability to sell, coupled with a keen business acumen, marked the early signs of a dynamic entrepreneur. Despite facing financial setbacks in the 1990s, Cardone’s tenacity fueled his resilience, setting the stage for his ascent to greater heights.
The pivotal moment in Grant Cardone’s career came with his immersion into real estate. Establishing Cardone Capital, he ventured into the realm of real estate investment with an ambitious vision. Cardone’s strategy involved acquiring multifamily properties, leveraging economies of scale, and implementing value-add strategies. This approach not only propelled his real estate empire but also positioned him as a thought leader in the industry, sharing insights through books and seminars.
Grant Cardone’s philosophy is encapsulated in his renowned “10X Rule,” a principle outlined in his best-selling book of the same name. The rule advocates for setting goals and taking actions that are ten times greater than initially perceived as necessary. Cardone’s success philosophy centres around the idea that extraordinary success demands extraordinary effort, an approach that has resonated with individuals seeking unparalleled achievement.
Beyond his real estate ventures, Cardone’s influence extends to the realms of sales training and motivational speaking. His captivating presentations, characterised by high energy and unwavering conviction, have made him a sought-after speaker at global events. Grant Cardone’s sales training programs offer actionable strategies, emphasising the importance of persistence, confidence, and effective communication in achieving unparalleled success.
In the digital age, Cardone has harnessed the power of technology to amplify his message. With a substantial online presence across social media platforms, Cardone engages with a global audience, sharing insights, motivational content, and glimpses into his entrepreneurial journey. His YouTube channel, podcasts, and online courses have solidified his position as a digital influencer.
Grant Cardone’s entrepreneurial journey is a testament to the transformative power of unyielding determination and a bold vision for success. From overcoming early financial challenges to becoming a global influencer, Cardone’s story inspires aspiring entrepreneurs to dream big, take massive action, and defy the limits of what is deemed possible in the pursuit of their ambitions.



