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Suli Breaks - Spoken Word

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Spoken Word Artist

“You only perceive you can be what you see around you.”

In short: Suli Breaks is a London spoken word artist whose videos on education and exam results have been watched millions of times on YouTube. He returned to London Real in 2014, ten months after his first appearance, to talk to Brian Rose about his plan to travel around the world in 80 days, growing up in North London, how he writes, working with tech startups and the advice he would give his younger self.

When Suli first sat down with Brian he was an up-and-coming YouTube artist. By this second visit he had over 10 million views and almost 200,000 subscribers, had been shared by Will Smith, had spoken at the Houses of Parliament and in Toronto, and had co-hosted London Real episodes with Eric Thomas and Immortal Technique.

The conversation centres on the Around the World in 80 Days tour: why he wants to cram a lifetime of experience into three months, the cities on the route and the thinking behind it. It is also a candid look at how a young artist handles sudden attention without losing focus.

Suli talks about what it was like to grow up in an environment shaped by gang culture, why university in Sheffield opened his mind, why he refuses to be a leader that people follow, and what the tech world has taught him about creativity and simplicity.

Key takeaways

  • Stay level-headed when things happen fast. Suli learned that treating every win as “I’ve made it” leads to disappointment, so he lets himself enjoy a milestone, as he did for about three days after Will Smith shared his video, and then gets back to work.
  • Art comes from experience. The 80-day tour started from the idea that an artist is only as good as the experiences he draws on, and that more people and places will feed better material.
  • Show people what is possible. He grew up seeing only the paths available in his own area, and wants his example to show young people from similar backgrounds that the potential is much bigger.
  • Do not copy a writing routine that does not suit you. Suli tried writing to a daily word count after hearing Tim Ferriss and Neil Strauss, found it did not work for him, and writes instead when ideas arrive on the move.
  • Collaboration makes the work stronger. Although he tends to work alone, he is now opening up to co-writers and engineers, while keeping the final say.
  • Give yourself a structure. His advice to his 20-year-old self is to plan, set a long-term goal of about two years, and break it into steps that each give you energy for the next.
  • Make one good product. Rather than spreading himself across many ideas, he wants each release to feel like something you would happily pay more for.

Ten months of fast growth

Suli says the last ten months went so fast that he found himself in Toronto, New York and Israel, was recognised on the train and ended up in the Houses of Parliament. He credits I Will Not Let An Exam Result Decide My Fate for much of that jump, but says the real change was in what he learned from the people he met.

He points to the Will Smith share as the one moment he could not take in his stride, comparing it to Obama noticing your work. The rest of the time, he says, the way to avoid losing yourself is to treat the attention as the by-product of years of work and keep moving.

Around the World in 80 Days

The idea came from a friend who told Suli that an artist’s work depends on his experiences, and suggested he try the Jules Verne challenge of circling the globe in 80 days. The planned route runs from London through Stockholm, Berlin, Istanbul, Tel Aviv and Mumbai to Beijing, Tokyo, Sydney and Vietnam, then Ghana, Johannesburg, Rio and three US cities. He plans to perform where he can, meet entrepreneurs, including visits to the SoundCloud and Spotify offices, and bring the experiences back into an album and a larger body of work.

Brian asks how he will stay motivated once the adrenaline wears off. Suli hopes that engagement with his audience online will keep giving him new reasons to carry on, and admits he expects to miss his bed and home comforts.

Growing up in London and breaking out of your area

Suli was born in Enfield, spent around three years of his childhood in Ghana and grew up around Wood Green. He explains that, in the environment he came from, many young people never left their own area because being caught out of it was risky, and that crime looked like one of the few ways to earn more than a conventional job. University in Sheffield was when his mind expanded, and he wants his audience to get that same broader view through following the tour.

He also discusses why parents push degrees as security, how he rebelled against that route through basketball and rap, and why he still values his law degree for the experience it gave him.

Writing, spoken word and the tech world

Suli describes his writing as innate and unforced: he jots down lines on the train, may go stints without writing at all, and can take six weeks over a piece that has to click at the right time. He wants to publish his lyrics, move further into music and audio, and collaborate more, while keeping the final say on his own work.

His involvement in Silicon Roundabout startups has given him a different view of how to change existing structures, a stronger work ethic and a new appreciation of simplicity. He sees entrepreneurs as rebels who share an artist’s passion, and he is wary of becoming a leader whom others follow, preferring that people find their own way.

Who is Suli Breaks?

Suli Breaks is a spoken word artist from London, raised mainly around Wood Green in North London, who went to university in Sheffield and holds a law degree. His YouTube videos Why I Hate School But Love Education, I Will Not Let An Exam Result Decide My Fate and Parents Are The Hardest People To Please have been watched millions of times. At the time of this interview he had over 10 million views, almost 200,000 subscribers, a shout-out from Will Smith and was an ambassador for the violence prevention organisation Surviving Our Streets. This was his second appearance on London Real, following his first with Brian Rose and Patrick Vickers.

Frequently asked questions

What was the Around the World in 80 Days tour?

It was Suli Breaks' plan to travel to every continent except Antarctica in 80 days, performing, meeting entrepreneurs and artists, and feeding the experiences into his next album and videos.

How many views did Suli Breaks have at the time of this interview?

He said he had racked up over 10 million views on YouTube and had almost 200,000 subscribers.

How does Suli Breaks write his spoken word?

He says it is innate rather than scheduled. He writes lines down when ideas hit him on the move, and found daily word-count routines did not work for him.

What advice does Suli Breaks give to his younger self?

He would tell his 20-year-old self to plan, set a long-term goal of around two years and break it into steps, so each achievement gives you energy for the next.

When was Suli Breaks on London Real?

Suli Breaks appeared on London Real with Brian Rose in 2014, his second visit after his first episode with Patrick Vickers about Surviving Our Streets.

Chapters

9:07 | Intro: 10 million views and a second visit
12:27 | Ten months of fast growth
14:36 | Staying level-headed after Will Smith’s tweet
17:14 | Around the World in 80 Days: how the idea started
19:44 | Growing up in London and seeing beyond your area
22:26 | University, basketball and parental expectations
25:03 | The route from Stockholm to Rio
27:47 | Who Suli wants to meet on the road
31:37 | Ghana: home away from home
33:40 | Can spoken word travel across languages?
36:32 | How Suli writes
39:05 | Music, audio and collaboration
47:45 | Tech startups and the Silicon Roundabout
56:43 | Where he wants to be at 40
1:00:10 | Why he refuses to be a leader
1:03:01 | Reading, relaxing and finding inspiration
1:08:32 | Advice to his 20-year-old self
1:12:31 | Make one good product
1:16:35 | How to follow the trip

Downloads

Full transcript: Suli Breaks on London Real

7:47 This is London Real I am Brian Rose we are sponsored today by the folks at Bulletproof Coffee which if you’ve been paying attention. It’s a coffee that’s free of molds and toxins. I mix it up with grass-fed butter in the morning and some brain octane oil which is like the best of the coconut oil and boom there you go. It’s like this frothy broth that I drink up almost instead of breakfast. I’ve even served it to Sully on a couple occasions and yeah it’s good stuff. It’s made by biohackers and they just look at a different ways to kind of hack your body in a good way and yeah it keeps me alert in the morning and like I said keeps me a a little lean. So thanks to those guys and the Bulletproof executive, Mr. Dave Asprey. I’m actually going to be doing a whole set of videos on sleep hacking coming up in the next few months. I don’t know how your sleep is, but at the moment it’s bad, but it needs to be better. Sleep is important.

8:37 I’m not trying to hack my sleep and I’m trying to appreciate it. Yeah, you should, man. I mean, I used to be one of the tough guys. It’s like, I’m only going to sleep four or five hours a night, but now I’m thinking I try to get my seven or eight every night. So definitely, man. I definitely agree.

8:49 It’s just going to be like little tips and just basic stuff that I don’t even think most people think about. Yeah, it’s important. And after a while, it gets counterproductive, not sleeping, you know, your productivity levels start to slow down. I’ve been there. Yeah, and then it catches up to you in a big way. So anyways, thanks out to those guys. If you want to check out their website, it’s upgradedself.com.

9:07 And you can pick up a coffee and all their other good stuff. My guest today is Mr. Sully Breaks, who is a spoken word artist from London, whose videos include Why I Hate School But Love Education, I Will Not Let An Exam Result Decide My Fate. You’ve racked up now over 10 million views on YouTube, and you’ve got almost 200,000 subscribers, which if you’re not a YouTube guy, you don’t know that the YouTube subscriber is like the most coveted metric on the internet.

9:38 Am I wrong? Yeah, especially on YouTube, man. It’s the most difficult one to get, so yeah. I mean, Twitter followers, Facebook likes, who cares, right? But if you get a sub, it means you’ve got someone that basically says I wanna see your content in the future and YouTube values that in a big way.

9:53 Both Sully and I have both been down to the YouTube studios, which I think if you have around over 15,000 subs, you can use for free, I think. About right. Maybe it’s more. I’m not sure what number is, but yeah, they let you in. And it depends actually, there’s certain privileges allowed to people who have more subscribers.

10:07 I only find that out last time I was there. So you probably, they showed you probably like the really cool stuff. They dropped, it’s like if you wanna book out the studio for a certain amount of time and then they dropped it on me, how many subs do you have? And I said, I have 170,000 and they said, okay, that’s cool, isn’t it? But it’s reserved for us.

10:23 You have to have a certain amount to do certain things in there. Did they give you the secret handshake? Yeah, in the ring, yeah. Try the dining room. Yeah, I’m not even talking about myself because you’re really making me look bad today.

10:33 No, that’s not true, man. It’s quality over quantity. Recently, the actor Will Smith said, I’m really impressed with this young man. He also posted one of your videos. I think it was an exam result.

10:46 Yeah, I want to let an exam result decide my fate. Right. In addition to that, you’re also involved with some tech startups here in the Silicon Roundabout, and you’re about to embark on your Around the World in 80 Days tour. Yeah. Which we got to get into this, because that’s pretty crazy.

11:02 Let me just finish up your intro. You’ve been here as my co-host for Eric Thomas, the hip hop preacher. That was a good one. That was cool. And for Immortal Technique.

11:10 That was a good one as well. Yeah, the famous American hip hop artist. That was intense. And you are making your second appearance here on London Real. You’re one of very few guests that have been here twice.

11:19 Oh, wow, I’m privileged. Yeah, you’re with the likes of Graham Hancock, you’re with the likes of Eddie Bravo from 10 Planet Jiu-Jitsu, and then the doctor, the surgeon, Richard Villar, who goes into emergency areas. So you’re back, welcome back to London Real. It’s a pleasure to be here again, man. It’s a pleasure as always, man.

11:35 Do, man, I don’t even think this is work because we kind of do this once every couple of months, anyways, right? Yeah, sure, and just having our own little London rule anyway, you get what I’m saying? Right, like you drop by, we ended up talking and it’s like three hours later. Right, we should probably film those. So, you know, I was just looking at our previous video.

11:51 It was 10 months ago you were here. Was it 10 months ago? Yeah, yeah, yeah, yeah. Time flew by. Flew by and it was you and me and it was Patrick Vickers.

11:58 Yeah, Patrick Vickers. Who was, I think, yeah, it was saving our streets. Yeah, it was S-O-S, yeah. It’s how we first got hooked up and it was funny because I was looking at that picture from the three of us talking and I was watching a bit of the video and you’re a different guy than you were 10 months ago. Really?

12:14 Like distinctly different. You just, you look different. You just look like a guy that’s a bit more seasoned. You know, you look like, I don’t know what it is, man. It’s not like you’re more confident, but it just seems like you’ve just grown exponentially.

12:27 I don’t know. What’s it been like for the next, last 10 months? It’s been, yeah, I think maybe it’s starting to show in my face, but it’s been hectic. Yeah, Brian, just from that place I was there and for everything to grow into it is now, I’m not saying that I didn’t want it to happen or I didn’t predict it to an extent. You always want it, but it just grew so fast.

12:45 I was here. The next thing, I’m in Toronto, places I’ve never been to before. I’m in New York, then I’m in Israel, and then you start to get stopped on the train. At that time, my videos were popular, but I think I started to release a few more, and I would not let an exam result decide my fate hadn’t been out then. So that came out.

13:01 The next thing, I’m in the Houses of Parliament. How did we get to the Houses of Parliament? All of it was happening just really, really fast, and I’m just meeting all these people. So there definitely has been a lot of growth where it’s been, I think the journey is all about, like London Real is all about the journey, you know what I mean? And I’m just learning to enjoy the journey, but the journey has been phenomenal.

13:19 And I’m grateful that I can look back at that video and be like, where I was 10 months ago, I’m significantly, significantly further ahead than I was then. So yeah, it’s been good, man. It’s been an experience, if anything. It’s interesting, because I meet young guys all the time, and if you had just been doing the same thing you’ve been doing for the last 10 months, I think you might look the same, you know? And it’s weird for me to see the fact that you’ve kind of taken on all these new challenges.

13:41 I’m sure you’ve had some disappointments and then some like great, amazing expectations, but it’s amazing how quickly those kind of things build character, whether I say you were just clocking the same job, nine to five all the time, you know, maybe you wouldn’t have changed as an individual. Maybe you know, it’s funny because I think if I watch the video back as well, just be looking back and thinking, Oh my God, like, I can see the difference. But unless you look at it in hindsight, you never really appreciate that 10 month transition.

14:05 And when I think of all the things that have been crammed into that short space of time, it’s been a lot like the people I’ve met, the places, the things I’ve seen, you know, and the things I’ve learned. Most importantly, the things I’ve learned, it’s been more, it’s been more, it’s been more overwhelming than reading it in a book or learning, like, you know, those certain things that I’d never experienced before experiencing them things. It’s just amazing, man.

14:24 Is there any one event that sticks out? Because I’ve seen you here when you’re getting calls from the BBC to come on TV. We saw you at Parliament doing that. You spoke at a big conference in Toronto. You know, you’ve been to Israel.

14:36 Is there anyone that sticks out, is like a big experience for you? Because you seem to take it in stride. I try to keep level-headed, because when I first started out, everything that happened, when you make it into a big deal, it leads to a lot of disappointment. So like, something would happen, and I’d be like, oh yeah, this is it, I’ve made it, you know? And then I’d get disappointed, and that happened consistently.

14:54 So I got to the point where I learned to take things into my stride, except for when Will Smith tweeted in my video. Except for, I mean, that is the point I couldn’t compose myself. Obviously, it’s just a tweet, but you know, that’s Will Smith and for someone of that stature, that’s like Obama to us, you know what I mean? Someone of that stature to appreciate what I’m doing for me, that would always stick out. I think that would always stick out. It’s just a tweet, but it was a big deal for me.

15:20 I think he’s probably got more likes on Facebook and more Twitter followers than Obama. Yeah, it probably does. He has 56 million people on Facebook. Yeah, I know. I saw that when I was in New York over Christmas and I saw that because Somebody tweeted me and they’re like, did you check, so we got the shout out from Will and I was just wondering what you were feeling like.

15:37 But you’ve had so many great things happen to you, I just assume and I know that you kind of take it in stride, right? Because what does everyone tell you when that happens? Everyone tells you you’ve made it, even from getting like 50,000 views, people tell you that you’ve made it, you know what I mean? Just getting 50,000 views or getting tweeted by someone like, locally, people say you’ve made it, you know, you’re gonna be the next big star. So I’ve been hearing that over the 10 months consistently, you know what I mean?

16:02 But when Will Smith does it, people just go ballistic, you know what I mean? My mom’s downstairs, has he called you? You know, all that kind of stuff is like, to keep composed is very difficult. So you have to learn to take it in your stride or you’ll just lose yourself in the whole like, the whole excitement that’s going on around you, the whole atmosphere where everybody’s like, oh, I can’t believe this, you know? Right, because the next day, you basically have to go right back to work and keep doing what you’re doing.

16:23 Right, because the time it wears off, you have to just keep on going and you need to have that focus whereby, okay, that’s good, But let’s keep the train moving, you know what I mean? That’s a good pit stop, refresh, let’s keep on moving. But at the same time, in that scenario, with the Will Smith tweet, I kind of, I enjoyed my stop for a while. Like three days. Yeah, and I was on a high, I was on a high, man, I’m not gonna lie.

16:44 It’s funny, it’s getting that whole, it’s about the journey mentality. You gotta think of those things as like the trappings of your work. And those things are just things that kinda come after the fact. They do. Like that wouldn’t have happened if you hadn’t been doing what you were doing the last year, two years, three years.

16:59 No, it wouldn’t have. It wouldn’t have, you know what I mean? And it’s like, with the journey, people need to learn to appreciate the journey. Like you’re saying, the journey’s so important because we always have this idea in our mind that we’re gonna get to where we wanna be and then we can sit back and be like, I’ve made it, now let me enjoy life. But the enjoyment comes from the journey.

17:14 So I’m just trying to learn to appreciate the journey and like those things, the little enjoyments within. Now, speaking of journeys, I was gonna wait to ask about this, but it’s just, it’s such a crazy undertaking that I just wanna ask you about it now. What is this tour around the world in 80 days? Where did you come up with it and is it really what you’re talking about? Is it really around the world in 80 days?

17:34 It’s around the world, around the world in 80 days. We’re circumnavigating the globe. How did it start? I think it’s best to tell it in the narrative because basically the way it works is like me and a friend of mine were sitting there and it’s like as an artist, your work is based on your experience. So you’re only as good as your experience is.

17:53 I think a true artist because you can manufacture art but genuine art comes from what you’ve experienced. And he was saying to me how you’ve only experienced this much, this certain amount of things. Imagine if you had lots more experiences, if you met a lot more people. And I mean, my goal with a lot of them to release in the next year is this is an album, a portrayal of my work and something that is representative of everyone. So the idea was how is he gonna help me meet as many people as possible and get that into the work and let that fuel into my material.

18:22 So he was like, he took out of the book, He said, have you read the book Around the World in 80 Days? It’s on a separate meeting. I was like, yeah, vaguely, I’m familiar with it, I haven’t read it. He goes, how about you cram all these experiences into 80 days? Cram everything, cure all these places in 80 days.

18:38 So like in the book, there was a budget of 20,000. He said, okay, we’ll give you, there’s a certain budget, you go around the world in that space of time. You know what I mean? Was this in a balloon? What is that for?

18:48 What was it written? I barely remember it. I just started reading it recently myself. So Jules was a guy in a balloon or what? He was in a hot air balloon, I believe.

18:55 Okay, and did he go on crazy adventures too? Yeah, different adventures, he navigated the globe. So we’re trying to touch every single continent, you know what I mean? And what it is for me really, it’s not just about getting experiences for myself as an artist and experiencing these and then fueling them into my material, it’s also allowing people to follow me on that journey as well, through that path, because I feel like not only am I providing an example for people who are from my environment of how you can be successful by just following your passion.

19:21 At the same time, I want to introduce them to a new world around where people are also following their passion and there’s so many exciting things that are going on. I just want to help people to follow that journey because one of the main things for me growing up was that we never had any examples of what we could attain. We never saw the world outside of our environment and I just want to give people that opportunity to see that and see the potential is limitless behind what they can achieve.

19:44 You said growing up. What do you mean? You mean where you grew up here in London? Growing up, yeah, in London. And what was that like, you’re saying it’s just a world where you don’t see what’s outside of there or you don’t see what other people doing different things?

19:56 You don’t. You don’t see, I mean the whole ethos was you get a degree and you become a professional or you get a job which allows you to get by. And the way we grew up in that environment, it was a lot orientated around gang culture to an extent whereby you’re restricted to the area from. It goes to the point where I was with one of my younger friends the other day and I took him to South London. And he said to me, is this what South London looks like?

20:19 And I mean, he lives in East London, you know what I mean? It was to the extent where we never actually left our environment, because there’s a phrase we use which is, it’s slipping, you know, you’re not supposed to be caught out of your own area. So with that, there’s a group mentality, and that group mentality was formulated around the concept that you can only be what you see, it’s your field of availability. You only perceive you can be what you see around you, you know what I mean?

20:40 That’s why so many kids get involved in crime, because crime is one of the alternatives which allows you to live past the, to make money past the potential of like a postman or another job, you know what I mean, nothing wrong with being a postman, but do you understand what I’m saying? Yeah. So it’s really just that limitations. It wasn’t until I went to university outside in Sheffield that my mind expanded. So I want to get people to have that same experience through following me.

21:04 If you appreciate me as an artist, then hopefully I can take you on a journey and allow you to expand your mind. And then hopefully that’s also gonna be replicated in my art and all the products I create off that journey. Were you born in London? Yeah, I was born in London. I was born in actually North London and we’re in North I just where are you from roughly and how long were you there for I’m it’s I have a strange story cuz I’m from wood green And I was actually born in Enfield which is right next to wood green Okay But what happened was that as a child I lived in Ghana for a couple of years for about maybe three years and I came Back to London when we came back to London, we moved around to different places So I was in East for a bit I was in South for a bit that eventually I came back to wood green and about I think it was about the year 2000, 2001, 2002, so I was back in where I started and I’ve been there for the past maybe 10 years.

21:49 Okay. Was that good? You think moving around, you think that helped subconsciously? On a subconscious level, I think it did. I didn’t like it as a kid.

21:57 A lot of people say it’s good to get experiences, but I didn’t like it because I never felt that I settled in and you always had to settle into pre-existing social groups. You always had to try and fit in to ones that were always set. But I did think it allowed me to always have a kind of individualistic mentality because it was never shaped too much by one set of group because I’d moved from this group to that group to this group. But as a child it was difficult. But I think on a level it always made me feel distinguished from other people in the sense that I never shared one group mentality for too long.

22:26 Were you always going to go to university? Was that always a given? Always. It was always a given. Is that because of where you were living in Wood Green or is that because of your parents?

22:35 Or why? That’s an interesting question. It was mainly because of my parents, but also because it was like, as a child being quite exceptional, it was kind of like, that’s the best you can achieve. That’s the height. That’s the epitome of your success.

22:50 So, you know, it was kind of, the part was already laid for me, you know, academia, you’re quite good. That’s where you’re going to end up. So you knew you were pushing yourself to go. I wasn’t avidly pushing myself, but my preordained kind of destination was that I would wanted to be an athlete, I wanted to play basketball. I enjoyed playing basketball. To an extent, I was actively rebelling against having to go that direction, but when all else failed or didn’t go so well, that was my only alternative.

23:18 Okay. So you were trying not to go the university route? No, I was trying to do everything. I was trying to do basketball, I was trying to rap, because I saw it there, but I’m very stubborn to the extent where I wanted to do something different. I didn’t want to be like everyone else in the environment.

23:34 Like I was saying, I wanted to show that there was more potential to be achieved than just what we were limited and restricted to see. And we’ve talked about it before, I think, on your last episode, a lot of your spoken word talks about this. I mean, a lot of parents push their kids to get degrees that they can put on the wall and then tell their friends about it, and then they’re less concerned with what you do after. After that, you know. They’re less concerned about your employment, or even, you know.

23:56 Yeah, it’s just, you know, it’s just for marriage, just for accolades, and then… And you know, I listen to you, and I’m someone who kind of goes against the grain, And I’m thinking, I was just thinking to my daughter the other day, I’m like, she’s going to go to law school. And I was like, what would Sully say? He’d be like, smacking me in the head, you know? And so it’s something that’s really in our culture and it’s in our subconscious, isn’t it?

24:16 To just, for those kids, what is it? To get that degree or to get that stamp of social approval? It’s security, I suppose, isn’t it? Is it? That’s the thing.

24:26 It’s not, is it? But that’s the only way I can justify it in the sense that as a parent, I mean, I don’t apparent myself. I can understand how you want your child to go the most secure Like route that would permit them like to be to be able to provide for them or themselves Just be able to sustain themselves and I think school provides that medium, you know University would provide that medium whereby it’s security because you know you pay the fees and you’re gonna go through the course as long as You’re willing to do the tests and exams. You’ll come out with something, you know Yeah, now I guess that’s why we push it. Alright, let’s get really back really quickly around the world in 80 days days, what countries, cities are you going to hit? Are you going to come back to London for a break in the whole 80 days? Talk to me.

25:03 That’s the thing. I’m not going to see my bed for three months. I’m not seeing London cities for three months. It really is. It dawned on me today that I’m not going to see London like for three months straight. I think that would probably be the longest, apart from when I was young, that would probably be the longest I’ve been away with no break.

25:17 So yeah, we’re going to start off in London, then we’re going to start off in Europe. We’re going to head to Stockholm, Berlin, then we’re going to head to Istanbul, then we start to Tel Aviv, then we go to Mumbai, then I think we just head straight to Asia, then we’re going to Beijing, then- Have you been to China before? Never. That was one of the destinations where I had to put that ambition. I said, I have to go to China.

25:41 We’re going to Beijing, we’re going to go to Tokyo as well. We was even going to go to Korea, South Korea, but it wasn’t going to happen. And then we’re coming back to, I’ve missed out quite a few, Sydney, we’re going to go to Australia. We are going down to Vietnam. Yeah, we’re going to go to Australia, we’re going to go to Ghana, we’re going to go to Johannesburg, we’re going to go to New York, yeah, it’s quite…

26:01 Are you doing any South America? Yeah, Brazil, Rio, Rio, Rio, yeah. You’re going to Rio too. And how many places in America are you stopping? Only three, San Francisco, LA, New York.

26:10 Okay, so you’re covering it all. Yeah, yeah, yeah. So you’re going to miss Antarctica. Yeah, Antarctica, yeah. But you’re hitting every other continent besides that.

26:16 Every other continent, yeah. Okay, that’s intense, man. It really, really is, man, but it’s for the sake, it’s for the passion, it’s for the audience, it’s for the sake of like, let’s show them where we can push the art. I wanna do, as an artist, I’ve always said I wanna do something different. I wanna stand out and show that it is just like, well like I do everything, it just doesn’t have to be like this.

26:34 And there’s so much more you can do. I wanna push the boundaries as an artist. So when people come back and look at it, they’ll be like, oh, to top that I’ve gotta do something more, you know? And hopefully just increase everything. What’s been the response so far to you taking this trip?

26:47 What are your friends telling you? What’s your mom telling you? Everyone, the response. Everyone’s like, I can’t believe it. I mean, it’s all excitement, you know, you’re so lucky, but people don’t understand the logistics and planning that goes into it, which is extremely strenuous, you know what I mean?

27:01 The planning, that’s that, it hasn’t even dawned on me what I’m doing because we’re so involved in the planning of like the whole logistics of the accommodation, where we’re gonna stay and who we’re gonna be meeting, all that kind of stuff. So it hasn’t really hit me what I’m doing, but the response has been crazy. My mom’s, you know, parents a bit, you know, they’re a bit, oh, you know, sure. Parents just don’t understand. Yeah, they don’t.

27:23 What is she saying? Like, you should, you shouldn’t, I’m gonna miss you, what’s she saying? She said I’m gonna miss you. She knows she can’t tell me that I can’t in it. Like, she knows that that’s who I am.

27:31 It’s like, if I say I’m gonna do it, I’ve set my mind in it, I’m gonna do it. But it’s all like, just be very careful, you know, just a lot of like worries, you know? And then she wants to find a way for her to get involved as well. So she’s saying, let me pack your medicines, Let me pack your bag, you know what I mean? Just to contribute towards it.

27:47 And what are you gonna be doing over there? Are you gonna be performing? Are you gonna be meeting people? Are you gonna see in companies? I know you got some tech interests.

27:54 What are you doing? All of them. All of those things. Yeah, all of those things. It’s gonna be performing where it’s possible.

28:00 Right now, we’ve got a few scheduled in Ghana. That’s the definite. I’m gonna be performing where it’s possible. We’re gonna be meeting people. There’s a wide network of people around the world.

28:08 What kind of people you wanna meet? I just wanna meet people who are just passionate and who are just doing interesting things, you know? Not like, and who are passionate about it, just find interesting ways to innovate their craft or their passion and just doing it in an interesting way and doing it in a way that stands out. So I’m connected with a network called Sandbox, which is a group of like-minded people who are just really interested and every week they do events and people discuss what they do.

28:31 You know, I’m gonna be meeting some of the sandboxes out there, at the same time we’re gonna be meeting some entrepreneurs who are involved in tech companies. So when we go to Stockholm, is it Stockholm? Stockholm we’re going to go into the SoundCloud offices and Berlin, the Spotify offices. Just to really just increase my experience as a person, meet different types of people but also increase the engagement with my audience and that kind of world and see some of the things that are going behind the scenes to an extent.

28:57 It’s tricky to find the most interesting people because it’s not necessarily going to be the politicians or the actors or the football players. You’ve got to find the people that have a groove that you want to see. I think entrepreneurs can be fun that way, because they have a feel of what’s going on kind of locally, but then they’re also looking globally. Yeah, and there’s so many dynamics to them, I definitely agree, man. The one consistent thing, the one constant would be that they’re passionate about what they do, and they’ve allowed it to dominate their lives, if you know what I mean.

29:28 Okay. Should people tweet to you, I guess, if they want you to come hang out with them in whatever city? Hopefully, man. Hopefully, I actually was going to put a list of everywhere I’m going to be exactly when I’m going to be there, but then I thought that might get a bit too like, I don’t want like too detailed. So I’m, I’m just going to put, I have a site which I’ve set up, I’m just going to put the relevant events that people can find me at. Okay. But if you want to tweet me and I’m in your town, you know, I’d be more than happy to get me up, you know. And you’re at Sully Breaks, right? At Sully Breaks. Okay, good. So if you guys are in one of those cities and you think there’s someone that you might find really interesting to come see, then or if it’s that you’re a person, then they should tweet. Yeah, definitely. I just want it, I just want it to be very organic and very, I don’t want it to make too rigid, you know, I mean, I want it to be like if I need to go on a bus to, you know, to Cape Town from Johannesburg, we’ll do it.

30:10 Okay. All right. You’re 20 days in. You’ve been, you got these little shower soaps at all these hotels, you know, you haven’t seen a rainy day in a long time because you haven’t been to London. How are you going to stay excited when you keep going, you know, when you’ve done the initial like they call it adrenaline dump when guys go fight in the cage for the first time.

30:29 Like, how are you going to keep it going, you know, when you’re doing all these things? Have you thought about that? That’s what I’m dreading when you’re halfway free and you’re thinking I just want to be back home, you know what I mean? I want to be in my comfortable bed with a clean pair of boxes that I don’t have to wash in the sink, you know? But I think me, hopefully, what I’m hoping is that the engagement that I have going on virally and the connection with my audience is going to give me new challenges every day and a new way to spur me forward.

30:52 Hopefully I’m meeting people and I’m experiencing things in the way I haven’t experienced them before and that’s never going to allow it to get too repetitive, you know? I’m just hoping on that. So the engagement and consistency of talking to my audience is going to be really, really important for me. And getting stuff out there to them is going to be important. Yeah.

31:09 I find it’s always the people that remind you why you’re doing what you’re doing. Exactly. You know what I mean? It’s the same with anything. Even like with London Real, it’s like there’s some days where you’re tired to get interviewing or sometimes you’re tired to write, but then you get a message which kind of just gives you that sense of that vigor again.

31:24 Yeah. For me, it’s like logistic, logistics, and then when I have a guest, I’ll leave just feeling really pumped up. I don’t know why. If it’s at exposure or I just realize why I’m doing what I’m doing, it makes a whole difference. Talk to me about performance.

31:37 Talk to me about Ghana. What’s your relationship like with Ghana? What’s Ghana like? I’ve been to South Africa and North Africa. I’ve never been to West.

31:44 I’ve never been to West. Oh, man. Ghana is a beautiful place. For me, it’s like, for me, it’s kind of like, it’s to an extent home away from home because it’s one of the few places where I can go and I feel comfortable. I don’t feel like I’m on holiday.

31:57 I feel like I’m just relaxing at home, you know. It’s nice, the weather’s nice, but also because I used to go there quite frequently, I’ve established quite a group of friends who, so it’s like when I go back, it’s meeting old friends and I don’t feel uncomfortable. I’ve always got someone to show me around. I have a family base there. For me, it’s like home away from home is a beautiful city.

32:15 It’s, and it’s always, every time you go there, there’s something new. It’s developing so fast. So every time you go there, there’s something you haven’t seen before, or there’s a new kind of practice, or there’s a new kind of dance, a new kind of terminology, you know, it’s consistently changing really, really fast. I used to go there like every year when I was younger and I’d go there for a year and I’d come back the next year and everything completely changed to the point where like we used to go basketball, this guy was the best player in the court, now there’s a new guy, this guy’s no good anymore, you know what I mean?

32:42 The cultural shift is so amazing so it’s always nice to just see something every time I’m going there. And are you a celebrity down there? Come on, come on. I have support. I have support, I think instead of even growing a support base, yeah, I’ve got quite a few supporters out there.

32:57 Who are the famous Ghanaians? Is that… Wait, what do you say? Ghanaians. Ghanaians.

33:02 Who are the famous ones? Who are the famous ones? Well, historically it would be Kwame Nkrumah, he would help Ghana gain its independence. Right now, Idris Elba is half Ghanaian. What we do is Africans, you always claimed, you know, the little bits, Idris Elba is half Ghanaian.

33:14 Okay, that’s good. Everybody does that, by the way. So you have to claim Idris Elba a little bit. I’m trying to think who’s more popular. A lot of the artists are local artists, yeah, probably a lot of local artists that you probably wouldn’t have heard of.

33:25 There’s Saint-Cordier. There’s a few guys in England who are quite popular as well, but they’re of Ghanaian heritage. Right there, I’d have to go there, because I’d probably say someone now, then I’d go there and they’d be like, oh, he’s old news, you know what I mean? And you do spoken word, which is obviously not acting. It’s not music.

33:40 It’s this art form that’s, I think it’s good because it challenges people to get their head around art. But how does that make, when you actually try to appeal to an audience at Ghanaian audience or in other ones as well. I mean, how do they see you? Because they don’t see you in videos. They don’t see you as Nelson Mandela. So who do they see you? How do they relate to you?

33:59 That’s a really, really tricky question. And they respect that. I think the English is the main language there as well. Okay, that helps. Yeah, so that helps a lot. Somewhere like China, when I wanted to go out to China and I was trying to hook up somewhere to perform, the guy that just said to me, goes, the language barrier is mainly not working unless you wanted to collaborate with Chinese artists.

34:18 But the language barrier is a big issue, you know what I mean? Whereas we’ve gone, and my subject matter, I think, is so far-reaching that everybody can relate to it. So I think we kind of, we find that common ground, and especially me being, the thing about Africans, we appreciate Africans that come from other countries, a lot more than we appreciate. So even if they didn’t understand me, the fact that I’ve just come from England, and I’m doing something new, it’s going to give me an appeal, you know what I mean?

34:42 So there’s that appeal. And I can speak the local dialect anyway, so it’s not… That helps. You know that language issue is tricky because you use very specific diction in your performances and a lot of your performances is wordplay and some of it is subtle rhyme and it’s a lot of things that where you not only need to know English you need to, it almost needs to be a first language to get the nuance of what you’re saying, right? When I see people from like Greece or people maybe from like Japan who really like are in tune with what I’m saying and really get it and I can speak to them on Skype in English is not that great. That really just baffles my mind, you know what I mean?

35:17 Because like you’re saying, I really thought there’s a certain complexity about it that you have to grasp to appreciate it as a whole. But I suppose people pick what they can identify with and I think it just resonates with them to the extent whereby what they don’t understand, they go and look for it. Because I was speaking to someone a while back and he was saying, my searches, so many people search for the lyrics of what I’m saying. So I think it does provide that incentive. So I get grasped what he’s saying, but I want to know more.

35:43 Works for me to an extent. I think it’s like a good hip-hop lyric that at first it sounds good and then the more and more you listen to it, you understand it a little bit better and I remember listening to like a Biggie Smalls song and I was in the gym with my headphones on and I’d never heard it in a certain way. I finally got one of the words that he said and it was like I must have heard a song a hundred times. Yeah, I totally agree. That’s what I love about Nas as well.

36:06 I can listen to Nas to this day, listening to something you made 10 years ago and I’m still discovering new things. Right. is a good art whereby you’re noticing things way after you’ve heard it. And your stuff is the same or you’d like it to be the same? I’d like it to be the same.

36:20 Okay. Do you publish your lyrics or do people break it down and put it out there? People break it down but I’m actively going to start publishing them. I think I’m going to actively start publishing them online so people can have a source to directly find them. Okay.

36:32 You know, there’s a place in Time Out that used to ask how writers write and it was like how do you write? And it was fascinating because you always want to know how writers do it. Do they get up at 6am? Do they force themselves to do 200 words? Do they do it when they’re strolling?

36:45 Do they do this? Do they do that? So I was wondering, how do you create? There’s no deadlines on you that you have to do something by a certain amount of time. How do you know when you need to put something out, when you need to hold back, if you need to explore a different genre?

36:59 How do you do that? Yeah. I think it’s really just, it’s very innate, it’s a very feel, because I went to a conference and I listened to Tim Ferriss speak, another guy, what’s his name, Neil… Strauss, right? Neil Strauss, yeah.

37:13 And they were talking, right, how they write. They write a certain amount of time, certain words each day when they have a deadline. And I tried to implement that. I really tried to, and I realised it doesn’t work for me because I think mine is just very, very innate. You kind of just feel it.

37:27 I write on the go. Someone can tell me to write something and it’ll take me six weeks to write it simply because there has to just be writing, it has to click at the right time. When I’m creating it’s just so, it’s really, really just so like it’s going off the environment whereby I’m on the move, on the train, something hits me and I’m jotting that down. A lot of the time I’ve sat down and focused to make something and then that’s ended up being scrapped.

37:51 But I’ve taken elements of it but not all of it has worked out, you know what I mean? So it’s really, I think writing is just about a collection of thoughts and then when it comes to promoting them or putting them out as a project or like a piece, it’s just organizing those thoughts because I’m taking stuff I’ve written five years ago and putting them in something I wrote just yesterday where I took something I’m writing like a second ago and I’m mixing it with something, another idea I had to put something else. I think it’s really just that collage and putting, I think the skill is in me learning how to organize those thoughts, not really coming up with them because they’re always flowing through my head.

38:23 It’s just how am I going to organize them in a way which everybody can appreciate them. So you’re constantly writing stuff down? Constantly but then I can go stints with them not writing at all. Notbooks. How do you do it?

38:34 I used to have my iPhone. I was an iPhone. First it was Blackberry, which I got really accustomed to. Then it was iPhone, and now I’ve got a Samsung, and it’s got a pen, but I can’t write with it. So I’m just trying to go walking around with a notepad in my bag, so that might be the next medium.

38:48 But it’s really just, yeah, but it’s anything, anything goes. Sometimes it’s just off-head, just keep on reciting to yourself in your head, and then you just drop it down when you get home. And art-wise, for you, what are you going to be doing in the next year? Do you think, is it going to be spoken word pieces? Is there going to be any music involved?

39:05 Will you ever write a book? I mean, I’m sure people ask these questions all the time, but what do you think? It’s definitely going to be music orientated. Really? Yeah, yeah, yeah.

39:16 Okay. I’ve started to listen. I’ve been introduced to a lot of music, really so much. I’m not sure what era it is, but like Tracy Chapman, Neil Young, like a lot of artists who kind of, I find what they do, it kind of resembles what I do as well. And they just translated it in a musical context.

39:32 So for me, it’s really just, how do I still do what I do, but then add … It’s not going to be dominated by the music, because my strength is always going to be in the words. It’s how am I going to add that musical element to what I do to enhance it and to bring more out of it? Because I think all the … Is that the term?

39:46 From an auditory standpoint, I haven’t really explored that, and like we were talking last time, I think it’s a really powerful medium to engage with people. And there seems to be a demand for it, just checking off my Spotify and iTunes traction. There is quite a demand for me to do more of that, and it’s accessible. Everyone doesn’t want to sit there for YouTube that whole time, and I find what is successful with audio can normally translate well into a video, but what’s always successful as a video doesn’t always translate well into audio, so I’m just trying to balance that.

40:16 Yeah, we were talking about it the last time about how video sometimes can replace the content. Yeah, you know what I mean, yeah. Sometimes you watch a video screen. It could be anything, and you’re worried about all these things going on, and you You don’t have time to concentrate on the audio, and you can’t really think about it because you’re too busy. Yeah, too busy.

40:35 And I was all about the visual, because I’m a YouTube guy in the sense that YouTube gave me a platform, so I had to learn to utilize that to the maximum. The visual was very important to me when I recorded this. I see a lot of directors who direct spoken word videos, and they’ve got it all wrong simply just because the camera’s not close enough to the person’s face to create an emotion. So I was really in tune with the visual aspect of stuff, because that’s how I was trying to promote myself.

40:57 But then I realised that the visual is complementary, a lot of people like what I’m saying outside the context of the visual. But the visual works because in the generation that we’re in, a lot of people don’t have that time space. If they don’t know you already, they’re not going to go and look for you to listen to your audio. But I think going forward, I can make quite an impact from the auditory perspective making audio. So I’m going to definitely find a way to complement it with music, you know?

41:20 And I just like, I like the challenge. I think after a while I get bored of just making videos, I need a new challenge to push myself and people need to know you by video like people it would be hard for them to know silly breaks if you had just been putting audio yeah I mean it’s like they need to know here and that’s what the same with us with London Real I mean for the beginning we always did video because I figured you need to you need to see these guys see the close-ups right and just and get a read on them and then you can become a fan then you become a fan then you’re committed to go in to pick up the audio you know right you’re kind of invested in what they’re doing yeah and you know it’s quality and it was people don’t have time in it like they’re not gonna go and put something in the the iPod, it’s not already pre-sold, it’s not justified unless someone recommends it.

41:59 Whereas when they see it in a video, that’s your portfolio or your CV and they’re like, okay, this guy is good for it, I can go and listen to him for an hour on the audio. Yeah. What about collaboration? You mentioned like in China they said unless you were collaborating with a local, I mean that could be a huge market for you. Yeah.

42:14 I mean, have you ever collaborated with people? It’s tricky. I don’t even know how artists do these things. Yeah. I mean like Shakira and Beyonce collaborate, do they even see each other?

42:23 They just cut the tracks in the studio, right? And say hi to the award shows. I mean, I don’t even know how that works. Oh really, it’s interesting because some artists, I’ve done stuff where I’ve just cut something and sent it to someone, but it’s always the best when you go into the studio and really put stuff together. But I have worked with artists like local artists, my friends in the past, I’ve done a lot of that stuff.

42:43 And if I’m honest with you, I don’t really like collaborating too much. I’ll collaborate if something really resonates with me the first time I hear it and I’ll be like, let me collaborate. But sometimes when you’re collaborating, It feels like you’re telling someone else’s story too much, you know what I mean? If someone says, oh, can you collaborate on this specific track for me? I prefer to go in the studio and listen to both of us compose something together.

43:04 So it’s reflective of both of us, but I’ve got a collaboration that I’m doing at the moment. It’s quite a popular band, actually, but I don’t want to say too much right now, but I’m doing it, and hopefully that comes out, but I went with him, we went to the hotel, I listened to it. It was really cool. And I was like, yo, I can do this, but likewise, I wouldn’t just go and just write something that I think suits the track I’m gonna give myself time and really just develop and then then put something down on the track I’m glad you’re going into music I’m actually surprised you said that oh you know a lot of artists you know including myself because I know you give me advice sometimes is it if they’re pig-headed about no this is what I do and this is what I do and I just thought you might stick with spoken word I think the spoken word will always be the genre I’ll classify in but I definitely want to go to I want to explore that that that avenue I want that challenge and I don’t think the spoken word is gonna go anywhere the videos will still be there that’s always going to be the forefront. But I definitely think that there’s potential. Just listen to all this music from the past, something inside so strong, all this stuff, I feel it really embodies what I’m doing and I feel like I can replicate what a lot of those great artists did in this modern context with what I do. So it’s going to be a journey, hopefully.

44:09 We’ll see how that goes. I think people, if they found a music track they liked and then of course they would come around and then get to your spoken word. I think I was telling you about the Doors the other day when you were here and like how they made some, you know, Jim Morrison was our lead singer. Yeah. And he’s a famous guy, wrote books and books of poetry and some of his songs are almost just like Spoken Word.

44:28 Yeah, you know what I mean? You know, and they’re just, he was really not even breaking the mold because he was just doing whatever the hell. Yeah. I think his first few performances on stage, he had his back to the stage. Seriously.

44:38 He had back to the people and he would just sing when he was crazy and he overdosed and all that stuff. But I mean, he definitely got a message across through his words via some music. And that’s what arts are about, I think. And another thing about musical art, I think it’s more accessible to a wider range of people, if you know what I mean. I think it gives it more, allows it to be more accessible.

44:55 So I definitely think that’s why as well, give me a wider, gives me a new challenge to reach more people. So 90 days you land, what do you think that slowly is gonna be like? Like, well, ideally, what’s gonna happen? Of course, that’s not gonna happen. Yeah.

45:09 Like, ideally, what would you like to do? You come back to London, say you sat back down and we just talked and you said, Brian, this, this, this happened, dah, dah, dah, dah, dah. What would be the best scenario? For me, it would have been I would have evolved as a person. Not only would I have met people, but the best scenario would be, scenario would be like I’d come back looking different, you know what I mean?

45:26 Looking different again. Yeah, looking different. And I’d have a certain kind of, I want a deeper understanding of the world that you can’t gain just by being in one place. I really want that deep understanding and as an artist, I just think, I just want to explode as an artist just with all that energy and all that, I want it to be able to manifest itself so powerfully through what I’m saying, that’d be the ideal scenario for me. And when you come back and go to a cabin and just start writing?

45:52 That’s the goal, man. I’m not sure how much is in the process of what we’re going to do, but the idea was to kind of set up a campaign, probably Kickstarter, whereby I’d allow people to contribute to whatever the project I’m going to make afterwards, but it’s definitely going to be come back six months or yeah, about six months is straight pouring out everything while it’s still fresh and then putting that product out, you know what I mean? Whether it’s an album or a spoken word or a combination or something.

46:17 Yeah, a combination. But it’s definitely going to be… It’ll be a combination of, yeah, definitely an album and spoken word, just all the videos, all the work, everything. I want it to pour out in that six month period and give it to everybody fresh. Obviously, there’s going to be the documentary, the documentation of everything.

46:30 But aside from what’s going to be on YouTube, at the same time, I want that artistic perspective to just explode. It’s exciting, man. But you’re definitely going to come back a different person. That’s regardless. And it’s going to be those days where you’re like, I can’t stay in another hotel.

46:44 Sorry, I don’t mean to keep popular. That’s the reality of it, though, isn’t it? Someone has to say the reality of it. But those are going to be the days where you grow the most, and it’s those hard times that are going to make it peak. One of my go-hos here, I think you met him, Colin Pyle, he rode his motorcycle around China for 60 days.

46:59 You see him on some of these days where he’s in a full suit, it’s 40 degree heat, and you can tell he’s just like, are you kidding me? But you know, in a weird way, that was the low point in the high point. You need the low point in it. You need it to build up to the high point at the end. So you’re setting yourself up?

47:13 I’m setting myself up. I don’t want to… Oh, I’m excited about the same time I’m setting myself up for that. Three months is a long time. Eighty days is a long time.

47:20 You can’t deny that. In fact, everybody’s going to become homesick, unfamiliar in those places that don’t speak the language. You can’t even get the food you want, you know what I mean? And you’re going to be documenting this on video daily? We’re going to document it on video daily, but whether it’s going to come online daily, different because I have to send it back to someone to edit it, dropbox it, and then internet speeds because you know I mean so I’m not going to make any commitments to timing of when stuff is going to come out, but I’m going to be documenting daily.

47:45 Okay, good stuff. Talk to me about tech. You know, I bet a few years ago you didn’t think you’d be hanging out in the silicone roundabout you know with all these new tech companies. I didn’t know that existed. Right?

47:56 No, fair enough. I didn’t either. But you know and that’s more about you as a journey which is crazy because I wouldn’t when I when I met you I think a year ago you weren’t talking to these companies or something. What’s been, why are you interested in tech? What’s it been like for you?

48:08 Has it affected your art at all? You think in the long run? It’s affected my perspective of what I wanna do with my art because it’s allowed me to see how you can manipulate like current structures and current industries and totally disrupt them through tech, you know what I mean? And going into the art world, there’s so many things that are pre-existing structures and it’s just like every time I look at something, I’m like, how can I disrupt that? You know what I mean?

48:32 Every time you see something, you’re like, how can I change that? So it’s given me a different perspective on how I approach just art as a whole. And at the same time, it’s just introduction to a new world because I’m used to looking stuff from a consumer perspective. I’m looking at it to the point when it becomes the iPad or when it becomes popular, now seeing behind the scenes. And there’s some gritty stories, you know what I mean?

48:52 Seeing behind the scenes and watching how stuff developed is so phenomenal. And also it gives you a different kind of work ethic as a person because you have to put in a lot of work into these products that go through so many developmental stages just to get to the final before the average person can consume them consistently. So it’s just really giving me a whole new perspective on how, maybe how work, like work if it works, how any industry operates and just how like time and how much dedication you have to put towards stuff.

49:17 And just the insight of some people like to come up with these stuff, it’s like, how do you think of this? And it’s just, it gives you a new appreciation of simplicity because all these things, all they look at is the simplest thing and how to make it something and how to make it more simple for everybody, you know. So yeah, definitely, it’s been an experience. You gave a talk at some company that was up on YouTube and I watched it and you said something like the crazy people will one day rule the world and you were citing things like the Wright brothers and all these other people that at the time were talking about absolutely insane ideas, right?

49:47 And what, are you saying the same thing with tech? Yeah, I’m saying the same thing, yeah, I definitely think every, probably every tech entrepreneur I’ve met, they have that consistent factor whereby they’re extreme, they’re visionaries, you know what I mean? They suggest some stuff to me and I’ll say where are you getting this from, you know what I mean? And I think these are the people that end up coming to the forefront of the industry, the people who are really just out there and put out ideas that they’re not conceivable right now.

50:15 And I like being around those people because they make me push my boundaries of understanding and exploration into new things. Which is weird because it’s almost the opposite of art because a lot of artists would be like, no, no, I’m creative and I would never want to know like how a company works or or what about costs, or what about marketing expenses or all that stuff. But you’re loving seeing that. I love it. I mean, I view my art to an extent as a business and obviously I don’t want the art itself to be reflective as a business, but the context of structure of how to make it sustainable and stuff, there’s a business capacity to it.

50:45 So I like learning all that stuff. And having developed a lot of my stuff quite organically and by myself, I realize I’m able to give them a lot of input into do stuff. And when I see them do stuff and it works, For me it gives me validity of my methods and what I know and it helps increase my confidence as well. So you’re like an advisor. To an extent.

51:05 Yeah. To an extent. I give some good advice. I’d be like, oh, I’d say it. I would’ve said it to a group of my friends in the past and they would’ve thought I’m crazy, but I’d say it to this group of people and they’re like, that might work.

51:15 They implement it. And then I’m like, well, someone else tells them to implement it. And then I’m like, oh wow, my idea is good. There is that frustration whereby you can walk into a lot of places and because you’re You’re not, from a marketing company, you don’t have this kind of background. People will just disregard your idea, then do it two weeks later because someone else said it who’s higher up, you know?

51:33 Right. Yeah, I guess that’s always interesting. No, but this whole industry is exciting. We started our show six months ago, Silicon Real, and it’s just the people you meet, I mean, I used to make a funny joke about it, is that you meet people who actually like their jobs. Yeah, yeah, yeah.

51:46 Passionate. Which is rare, right? I mean, I’d say eight out of 10 people I meet don’t like their jobs, so these people People are passionate, they’re obviously breaking the mold, they’re counter-intuitive, they are artists. They are. They are.

52:00 They’re rebels. They’re very much like artists. I think that’s why I relate to the tech industry because it’s all rebellious, you know what I mean? The fact that you get people to find these rebellious ideas is winning, you know what I mean? Yeah, it’s disruptive, rebellious, and you made an analogy in that talk you gave by Kodak versus Instagram.

52:13 It’s crazy because you said it’s like Kodak had 100 and some thousand employees and then Instagram with 13, and it’s just like crazy. If you just think like if somebody in Kodak had said, all right, I’m going to take a hundred groups of 13 people, send them to a cabin on different places, give them some money and let them come up with it. But the mentality is not that way. So it’s these game changers. It’s crazy.

52:35 It’s apparently Samsung implemented something like that whereby the whole module was that they situate different employees in different parts of the world for like two years or something like that. And then when they come back, they have an understanding of that area. They have like, they have like relationships there. And they didn’t run the country like Russia or something like that, then the years later they became one of the leading phone providers in Russia or something like that, that kind of idea of just exploring and going really out there.

52:58 Yeah, Steve Jobs did that early on at Apple, I think, or Next, one of the two companies where he was at, where he took a small core group and he hired opera singers and all these people, nothing to do with tech, and he even put himself and he separated them completely from the company where the manufacturing was going on, and they worked on the Next computer because he knew he had to keep them away from all the normal nonsense and the ways of thinking. And everyone was going to tell him, no, you can’t do that because we can’t manufacture it. But you have to have that foresight, I think.

53:24 You always, yeah, he’s a genius for that because you do get that. You can’t do that. That doesn’t make sense. You know what I mean? And some of the companies, that’s what I like, particularly even with the kind of office is there’s a lot of creative people in one place.

53:33 So you get a lot of ideas, a lot of crazy ideas like, you know, but they all like coming together to make something good happen. Which is the opposite of what you do because you create art on your own. Or do you? I used to. Okay.

53:45 Well, that’s what I’ll say. I still do, but I’m trying to collaborate more. You know what I mean? Because I’ve seen what collaboration does and I’m now trying to collaborate more and get open to playing field whereby, I’m not saying that people are going to start writing stuff for me or something like that, but I’m now more open to, okay, you think this is the idea? What is it?

54:03 So sometimes you go in the studio with someone and I’ll be like to the engineer, what do you think? Give me, you know, because I’ve realized the power of collaboration and if it’s replied in an art context, I’m thinking, wow, what could actually happen? So because I’ve spent my whole life in isolation, until this day I create stuff in my room by myself. But I’m really trying to explore that world of, yo, let me get this producer in and let him do it. Because especially going into music and more auditory, it’s going to be a lot of things I may not have that much of an innate knack for, you know what I mean?

54:32 I don’t want to just be representative of me, I want it to have a unified effort. But ultimately, I’m going to have the final say, no one’s going to take over what I’m doing, but I really want to collaborate more with artists. I mean, in a way, maybe this trip of yours is kind of a collaboration in a weird way, because it forces you to be in contact with all these different people. Some people, yeah. All around the world.

54:50 But I think collaboration is crucial, man. I mean, the big strides we’ve had here on London Real is because I’ve had someone on or partnered up with someone or hanging out with you or hanging out with someone or getting a new lighting guy in. You see what I’m saying, yeah. You see those huge steps forward, boom, boom, boom. And that’s what I’m really just trying to emulate within the context of my art that more stuff with people. Now with the directors we’re working with, I just said, yeah, you do what you’ve got to do, then send me the script back. And then I’ll be like, I like this, I like that. But before it was like, this is how I want it. I want it to be like this, this, this. But now it’s like, yeah, just do whatever you want, and I’ll turn up on the day or something like that.

55:23 Right. So don’t micromanage it too much. Yeah, don’t micromanage it too much. And wait for those pleasant surprises that they bring you, and then use those, right? And yeah, it was really productive. I worked with a director at Manchester. That was a phenomenal experience. I didn’t expect nothing of what happened. We went up there. I just left it to it. I only spoke to him on the phone. He showed me some of his stuff. I was like, you know, picture-lock productions. And I said, yo, let’s go for it, innit? So I went up there, and he had a 13-man crew set up. He took out the room in his house.

55:50 He dissembled it so we could make it into a dorm room. You know, he got a school. He went into a school, you know, during the school hours, and we were filming. And I was like, yeah, with the kids in there and everybody, I was like, wow. But I think that’s the power of not, like, micromanaging stuff and collaborating.

56:05 And I think one thing you see in the tech industry as well, and something that we consistently hit on Silicon Real, is that you need these people in the same room, but you can’t collaborate truly on Twitter or on Facebook. It’s like, you got to be in the same room bouncing ideas off each other and feeling everyone’s vibe. The atmosphere. That’s what you definitely need to create the atmosphere. Some people don’t get it.

56:24 I’ve been in studio with people, and I’m like, I want you to come with your opinion. And then people say to me afterwards, you don’t seem like you know what you’re doing. I know what I’m doing. I’m trying to make everybody have a say and make something good, you know what I But some people don’t get it, it’s still outside of that world, people don’t understand that collaborative effort. Everyone is like, oh, I have to do it myself so I can take the credit.

56:43 You know what I mean? Where do you want to be when you’re 40, man? Are you going to be like Dre, behind the scenes, mixing everything, running corporations? You’re probably a little bit there, you’re going to be on like Forbes 100, Jesus. Or do you still want to be performing, do you think?

56:56 I have big dreams. I want to do, I want to play Malcolm X, I’m going to tell you this the other day. I was like, this is acting, right? Yeah, no. That’s like a side view.

57:07 I was like, I was like, it’s already been made, but can be made again, right? But yeah, I definitely want to be like behind the scenes and definitely I want to be able to instrumental within the industry, but not having to be so much consistently at the forefront. I like the way people step in when they need to step in. I don’t want to be reliant on having to perform, to make revenue or having to release something to be relevant, you know? I mean, I really want to have a firm hold whereby I have my industries operating, I have my stuff working for me and then when I need to, when I feel creatively inclined, I come out. I feel a lot of artists have fizzled out or have lost their sound about them simply because they need to keep on creating to stay relevant. And when you do that too much to an extent, I think you lose what makes you genuine because you’re now mass producing as opposed to making it when you want. So I definitely want to explore every avenue I’m definitely going to do with the spoken word. I started writing a book which will probably not get published. It’s hard work, isn’t it? Yeah, it’s very hard. I won’t finish it for maybe another two years, three years, whatever. I’ve got scripts that I wrote, you know. One day, yeah, I said to myself, when I’m 35, probably these scripts, I’ll start putting them in, you know what I mean? But I’ve written the scripts. I like them. I think they’re really

58:14 Good scripts. Like feature length? We’re talking feature length. Feature length, yeah. I like that. I created a whole universe, you know what I mean? This is me having nothing better to do with myself, but yeah. Wouldn’t you use Final Draft? Yeah, Final Draft. Actually, I was avid. I read a book called Save the Cat. I went on to, I did webinars about writing scripts, so I’ve written the scripts maybe when I’m like 35, when I have less ventures I can start implementing that stuff, God willing, but I really want to push as much as I can with this spoken word because that’s what’s given me the platform, as much as I can while I still have the energy to perform, like do an 80 day trip around the world while I still have the energy and then when I get older I want to be in a position where if I want to go 80 days around the world I can, but I don’t have to, you know what I mean?

58:53 Yeah, there’s nothing worse than seeing an artist that has to keep putting that album out and then when they put an album out that people don’t like, they have to go back to the genre that made people happy. I know Usher was struggling a bit with that. We tried to go this way and everyone wanted to go this way. You want to be… Ultimately, you want to be diversified.

59:09 Don’t you? Yeah. I don’t want to be confined. There’s some kind of tech that I think is related to art that I’m going to find myself in and some kind of startup or some kind of business that’s related to art. What is really interesting at the moment is marketing simply because I feel like I’m I’m quite a good self-promoter and marketer, and I think if I can go into a company or somewhere and give them that advisory role, which doesn’t take too much of my time and build my portfolio through that respect, I think marketing is definitely something that is consistent, because you always have to come up with creative campaigns and all that kind of stuff.

59:40 That’s something that I’d like to do, and then out, then I think from there, I’m gonna start broadening into making something that, whether it be maybe like a platform where people can, it helps people facilitate it, or maybe if it’s headphones, but I think there’s something kind of tech, which I will kind of think of and get involved in like when I do have the capital or whatever. You know, something about your art I always wanna ask you is that you know, you always put the points of view out there that are kind of conflicting, let’s say the status quo, but you don’t pose yourself as like the revolutionary. You know, you don’t pose yourself as the Malcolm X.

1:00:10 You don’t pose yourself as the guy who is like, these are the changes you’re gonna make and come with me and we’re gonna make these changes and screw everyone else. You’ve always had this different way of looking at things And I was wondering if you could tell me why. Why aren’t you the revolutionary guy? Why are you the guy that’s more pensive about that stuff? Or am I calling that right?

1:00:28 No, you’re calling it right, actively, because I think to be a revolutionary to the extent of like people like, for instance, if you said like Malcolm X or like, you know, Che Guevara, these guys were willing to put their lives at stake for the cause they were fighting for, you know what I mean? I’m making videos on YouTube, like who, if I’m not willing to go out there and actively promote the stuff I’m talking about and do on an active basis, I don’t think I’m entitled to be telling people to do it. I can’t really respect someone who’s telling someone this dude, this dude, that dude, that dude. Just in the studio making music about it rather than actively doing it. I know that I’m an artist, that’s what I enjoy doing. For me to commit my time to actively going to do all these things, I may not be feasible, I may not do it. I’m just putting the thought out there, and if I spark a thought in your head, fair enough. I’m very against this mentality of someone has to be the leader.

1:01:17 I’m very against the mentality that someone has to lead everybody else. I think everybody should find their own way. I find it prevalent in stuff like religion or even when it comes to war and all that kind of stuff. And I think it inhibits people and at the same time it causes more damage than good because people start to look up to one person and their opinion becomes a unified opinion. When I think the world is about diversity.

1:01:38 So whether I’m saying something is not do this, this, this, this, this, this is me, this is what I think. You can choose to acknowledge it, but you don’t have to follow it because ultimately I want everyone to find their own path. I really like, I’m not Buddhist or anything, but I really like some of the philosophies of Buddhism whereby it’s not imposed that everybody has to be a certain way about it, you know? And you probably could have easily been that guy.

1:01:58 I’m sure people have asked you to be that guy. I bet you could have sold more albums if you were that guy, right? So was it a conscious decision to make that not to be him? It is a conscious decision. I mean, short term, I would have probably made more things because you’ve got people rallied around the cause, innit?

1:02:13 Everybody, people are willing to die for a cause, so you’d easily sell more products people for that cause, you know. But it is a conscious decision that I don’t want people to look up to me as the person that they have to follow. I’m a human being, I make mistakes and I’m just following my path the same way I want you to chase your path. And in a sense it’s against everything I stand for. I’m all about, I’m all against the structure of the school just adhering to one type of people. So how can I now say advocate only one way for people to do something right? It’s contradictory to extend. A lot of people do that, but don’t realize a lot of people advocate certain beliefs like, oh, everyone has to be unified.

1:02:49 But then they’ll be like, but these people aren’t part of our group because they don’t believe this, which is contradictory to that belief of being unity. You know what I mean? So I don’t want to be in that position whereby I’m contradicting myself. Fair enough. Fair enough.

1:03:01 What do you do for, you know, relaxation and creative inspiration? Now you mentioned that, you know, you used to write screenplays. I just wonder what kind of books you read and what kind of, you know, do you consciously say I need to be doing this or doing that, or do you watch certain videos or follow certain people on Twitter? I don’t know. Yeah, I think I’m really bad in the respect that.

1:03:20 I think everybody I meet kind of has a structure about how to hack life and make the most of the spare time that you have, or you know, like read specific books about this, read, hack that, or watch these TED Talks, you know what I mean? Everyone has, but with my recreational time, I just make it as fluid as possible. Like I really think that’s what my art is. It’s fluidity, there’s no structure to it. I haven’t read a book for about two months now.

1:03:43 Just because I’ve been listening to music and trying to understand it. I’ve been in my room strumming a guitar for about the last two months, you know what I mean? You’re any good? Is it hard? It looks hard, man.

1:03:53 It’s hard. It’s hard, but it’s possible. Everybody wants to play guitar until they get it out. Yeah, yeah. It’s difficult.

1:03:58 Your fingertips are going to be hurting, yeah. All right. It’s hard, but I just really think I’m about letting life take control at times rather than trying to … Because with what I do and what I’m trying to achieve is so much focus of trying to make something happen. And I’m not in that space.

1:04:11 I do anything. I watch like, there’s a site called WatchMojo and it shows top 10 of everything. You’ll say top 10 alien girls or top 10 business movies, top 10, you know what I’m saying? I can sit on that for about an hour. What’s it called?

1:04:23 I’m going to start watching. WatchMojo. WatchMojo. Okay. And that just gives you ideas and you go from there.

1:04:28 Yeah. Because you need to draw ideas from somewhere. If I just watch TED Talk all day inspiring, that’s all I’d regurgitate. You know what I mean? I don’t want to just be a copy machine regurgitating.

1:04:37 So I just look for everything, as much things as possible. I spend a lot of time, I spend a lot of money on comic books, but those are not the only things I read, then I’d read something that’s quite profound. I’m trying to read 1984 by George Orwell, but at the same time, I’ve turned the first page and that’s it. Okay, is it hard to read? I just haven’t, it’s not the time for me to read it, you know what I mean?

1:04:56 That’s not my thought process at the moment, my thought process is more music orientated at the moment. It’s like that with books sometimes, you can’t force them. Sometimes you read a book and it’s not the time yet, and then later it fits in. Yeah, you know what I mean? and I’m experiencing one of the moments, I’m in a hotel and I’m missing home, then I’ll probably pull it out and that’ll probably be the time to read it.

1:05:13 Yeah, or maybe if you’re in a certain city or something like that. I remember, I tried reading Mandela’s Long Walk to Freedom, and I tried it. It’s a big-ass book, and I mean, no disrespect, but I used to call it the Long Walk to Boredom. No disrespect. And that’s terrible, and I’m gonna get some hate for that.

1:05:31 But then I went to South Africa and I was in Cape Town, right, and then I started reading it. because it has a context now, isn’t it? And then it was, then I couldn’t put it down. Did you finish it the way you did? Yeah, yeah, yeah, yeah.

1:05:41 And I would ask people about things and the different tribes, and then it was all made sense, you know? And so then that was the time to read that book. And then it’s been that way with other books as well. Yeah, I totally agree, man. I don’t think you should force, we’re recreational time is recreational, isn’t it?

1:05:55 I think if you make it too much, then it becomes work as well. Yeah, and you got to shut down a bit. Yeah, you have to. Like if my nephew wants to play with me, I’ll play Super Mario with him for, you know, for an hour or so. And I just see all of that as learning.

1:06:05 Maybe if I had a different profession, then it wouldn’t be learning. But for me, that’s all learning. I play Super Mario and Super Nintendo. And I’m like, this is very cleverly designed. I mean, the levels are quite difficult.

1:06:15 It’s very cleverly designed. So I’m learning from that process. And that would come out in my material sometime sooner or later. When are we going to see your acting debut? We’ll see.

1:06:25 When I get the call for that Malcolm X role. So if it’s going to be Malcolm X or Kwame Nkrumah, then you’ll see the acting debut. So you’re gonna go feature length or nothing, right? Feature length or nothing. I’m not about playing small time artists coming up.

1:06:37 No, it’s straight up. What if you played the young Will Smith? You know? Yeah, that would work for me. That would work for Biopic or Will Smith.

1:06:44 Maybe a biopic of his time on the Fresh Prince of Bel Air because that one guy just passed away from that series. Oh, yeah. Maybe some, all right. I might have to give him a call, you know? It was cool as aging to say, you know?

1:06:54 Cause I’m adamant. I mean, I don’t want to be an actor. I hate acting. I don’t hate acting. I hate being on the set.

1:06:59 It’s so long. It’s so boring. the most unglamorous place in the world but no one gets that. No one does. When we’re filming, they film one scene then they take about 15 minutes to turn the camera around just to film the same thing again from a different angle. Yeah and that happens once every few hours. Yeah it’s a long hard work. I don’t know how some of these actors do it. I really don’t. You look at yes someone doing a whole movie like I you know just you watch a three-hour film I mean that was eight weeks every day it’s fun I don’t even know how they can look the same with the same expression.

1:07:29 Yeah. But you know they’re coming today some days like, ah, fuck this, this is going to be a horrible thing. That’s why I think they just look at the end product and be like, it’s going to be worth it. But I really, really can’t fathom it, so time consuming. But I might do something here and there in between, you know.

1:07:44 You know when sometimes when you’re a celebrity, you get a high, you get a little role somewhere. So hopefully if I get, I’ll just play a little, you know, meaner role. Do cameos? You might do a cameo. You know, do a little meaner role.

1:07:52 But the main feature length is feature length for nothing. That’s what you want. Yeah, I want feature length. directors and producers they look for actors that can handle a feature length and actually I read an interview with Jude Law one time where he said as the lead actor on a feature length he had to almost like rally the troops and be like the leader and inspire everybody on the set so he’s like everyone was looking to him to be like okay let’s go good mood all that’s things so yeah that’s something you can look forward to. I’m going for it man I’m not gonna play no like comedy or nothing just going straight serious hardcore. You know I’m gonna ask you this every time you come on the show which hopefully is a few more in the next few years, and I know I had asked this before, but it’s the advice question, and I thought about not asking you this, but this changes every year.

1:08:32 You probably grow. You probably think to yourself, oh, that’s different, and you’re a different guy than you were a year ago. So what’s the usual thing? If you could give some advice to the 20-year-old Sully, what would you tell him now? Yeah, what would you tell him?

1:08:45 I’ll tell him, yeah, I’ll tell him to plan, to plan everything, you know what I mean? Back in the day, I had a plan, but I never, like Eric Thomas is obviously being informed, which I thought was really interesting. He informed. Yeah, understand what you’re gonna do and have a plan. But my 20 years old would be like, this is all gonna happen, now just plan how it’s gonna happen, you know what I mean?

1:09:06 Ambitious, you know, obviously my advice before would have been believe, you know, it’s gonna happen. Believe you don’t even need, you just need to plan what you’re gonna do when it happens and how you’re gonna structure everything and just make the most of it. That’s why I’d be able to look back and just plan every single step of the way. Because a lot of people have the belief and the talent and they never execute. It’s not even so much an execution, it’s just that it’s going to happen and it’s very overwhelming and it’s hard to keep up, you know what I mean?

1:09:33 But sometimes you have to take a step back and be like, okay, six months, this is how I’m going to do it. There’s just a structure around what you do, you know what I mean? Structure is really, really important and that’s what I’d say, I’d say, just plan the structure about what you’re going to do. When you’re talking about Mike Skinner the other day, you sat down and you cut the album for a certain amount of months, then came out and started doing everything else, you know what I mean?

1:09:53 That’s kind of structure, you know, I mean, you had everything solidified and then set out, you know what I mean? So give yourself a structure. Give yourself a structure. Yeah, give yourself a structure. Plan.

1:10:02 And what kind of timeframe, for people listening, what would you say, like, is it like a six month thing? Is that, you know? Give yourself a long term goal, maybe about two years. Okay. Where I want to be in those two years.

1:10:12 Yeah, give yourself a long term goal and then make the steps. Because when you make the steps, each accomplishment gives you a bit more like energy to go into the next step. You know what I mean? just pushing, pushing, pushing. Sometimes a lot of people don’t make it past that stage because to keep their enthusiasm, unfortunately they had people supporting me, to keep their enthusiasm is difficult when there’s no short-term goals in sight, you know what I mean?

1:10:33 So it’s really just set back and even like a year ago, if you said to me, or I said, I wanted to be a director, I wouldn’t have sat here and said that my script’s gonna get published when I’m 35, I would’ve been thinking, that’s gonna take forever, you know what I mean? But there’s that kind of that foresight and that kind of understanding things take time. That’s what I’d say, take that patience, have patience and plan it. And with that plan it keeps you away from those day-to-day setbacks because you know you’re going for this next thing in the future.

1:10:58 You know I had a guest over here his name was Peter Sage and he had this great advice that I don’t even know if I’ve used yet but he said you know visualize where you want to be say it’s you you just wrapped on your feature film and it’s gonna have a debut and then walk the person you are now up to that point. It’s pretty intense so you know you visualize okay now I’ve just done this how did I get here and then you call the old soul and you say okay look first you got to do this then you got to get in touch with this you got to do a few acting lessons you got to keep up your spoken word career you got to do the idea but you know that’s to get you there that’s a good thing and if you do it from the one that’s already accomplished it I think it’s a bit like planning like you said you know you have to do X Y Z and you get there yeah you really that’s what I’m saying just that force like rather than just trying when you see the wall you just want to bang against them until it breaks down in it and it will break down eventually whereas if you carefully remove one brick at a time you know I mean it’s less stressful okay that’s good what’s some best advice you’ve received to this date in your life have you got good advice the last year yeah and maybe some from like tech people tech industry or anything that sticks out make a good product that’s probably and people and people would I think that’s probably the best advice I’ve got a bit

1:12:06 I don’t think it without putting into context I don’t think people would understand but I have lots of ideas and there’s a lot of things that I want to do at once and it does that was my mindset and then a friend of mine he said to me that what people want is one good product, you know what I mean? All the other stuff, I think they call it skunk work or something, I’m not sure in the tech world, but all the other stuff will come and it’s all the stuff that you have the guys in the lab in Oregon working on in it. It’s all the crazy ideas. That’s skunk work, right?

1:12:31 Yeah, it’s skunk work. But make one good product, you know what I mean? And then make that as good as possible, you know what I mean? Make that product as good as possible and that’s the most important thing. People want something that they can really connect to and something that’s really, really good.

1:12:47 And that’s where I think that’s a big thing for me because I was someone who’s consistently producing. There was a point where I was posting a video every two weeks. And for artists, that’s quite difficult. You’re thinking of something fresh every single week, you know what I mean? And that’s my whole mentality, consistency, consistency.

1:13:00 But sometimes, and I try to explain this to people and they just find it difficult, sometimes to do something and give it three months to improve it, sometimes that’s important because it gives you one good product. And that good product’s gonna go a lot further than the product that you made in maybe three weeks. And some people may say to me, why are you taking so long to put out another video? Because some videos, we’ve been sitting in them for like three months discussing them, how it’s gonna come out.

1:13:23 So I think that’s probably the best advice I’ve received. And hopefully, I’m gonna see the fruits of having that advice. So put out a good product, like the iPad or the Kano or the Silly Breaks Completely Polished, Beautifully Directed video. Yeah, you understand? Completely product, you know what I’m saying?

1:13:39 Even like you said in the video, you know what I mean? just really like, you know, just make it something. Because when I watch stuff I like, I think a good product is something, I read a comic book recently, yeah, and I spent 22 pound on that comic book, which is a lot of money. And my girlfriend said to me, that’s the law, how would you spend 22 pound on a comic book? But after I read that, I felt so satisfied.

1:13:56 And I said, this is a good product. Like, I don’t know how long it took me to make it. It’s written by a guy called Neil Gaiman. He wrote something called The Sandman, which is one of the few comics that will get critically acclaimed in the New York Times bestseller list. And I read it after, I felt satisfied.

1:14:09 I felt like I hadn’t paid enough for it, you know what I mean? And that’s the kind of feeling I want to give people each time, that good product feeling. Yeah, and you think about it, your videos aren’t going anywhere. Yeah. They’re going to be around for a long time.

1:14:20 I hope so, man. So yeah, they should be the best, right? Yeah, they should be, man. They really should be. And that’s my whole ethos going into this next year, and that’s humming off the trip.

1:14:27 That’s what I’m working on. I’m working on making a good product that people can listen to over and over again and watch over and over again. These are exciting times, man. Last part of that question, you’re going to meet some 20-year-old kid in Ghana when you’re performing or you’re going to meet some 20-year-old kid in Beijing, you’re going to meet these people all over the world and then they might come up to you after the concert and be like, you know, Sully, I want to do X, you know, what do I do? You know, what do you tell these guys? You must get advice questions all the time. You must get to a point where you’re probably sick of them, I don’t know, but what would you tell them to the people listening right now?

1:14:59 Yeah, like I said, I don’t like giving advice because I don’t like being the person to tell people what to do. But if he came up to me and he said he wants to do X, I’ll say to them, people often want stuff but they don’t often work like they want that. I say, what’s your commitments at the moment? And if they say, oh, it’s going to school or whatever, or it’s me working, I’ll say, well, whatever time you’re spending doing your commitment outside of that time, everything needs to be focused towards that goal. You need to understand that’s a sacrifice you’re going to make because that goal is not going to come unless your focus is 100% on it. And obviously, it’s not feasible to be 100% because some people have other things they need to do.

1:15:36 But just know that every time outside of that it’s got to be focused for that goal, because that goal is not going to happen by itself. And sometimes I give an analogy of like, imagine a shopkeeper who runs a shop but he only turns up in the shop once a week. Like, you’re going to stop going to that shop. Why do I have to go on Monday to go and get my milk? You know what I mean?

1:15:51 I need milk on Tuesday or Friday. So I give that analogy and I say to people, because a lot of people want stuff, but they work towards it half-heartedly. They work haphazardly, like if I get a chance, I’ll do it, you know what I mean? I train with a guy in the gym, and he goes to the gym consistently. You know people that see, when you go to the gym and you see people with results, they’re not the ones that, they’re the ones that go consistently, you know what I mean?

1:16:09 You see them every week, consistently, the same time, same hours, and those are the ones that see results. And that’s a good way to, an analogy for if you wanna be successful, you have to put in those hours and that time and you have to understand that’s your commitment. If you need to miss a day at work for that commitment, that’s what you gotta do. Even if you need to miss a day at school, that’s your commitment, you know what I mean? And I think just, I want someone to grasp that and understand the level of work it takes to attain and reach something.

1:16:35 Strong advice, man, strong advice. Around the world in 80 days, how do we follow you? How do we find out about it? Talk to me, I mean, I’m gonna be following you. Yeah, and I mean, it’s all gonna be the platforms, Instagram, YouTube, Twitter, and then I’ve got a site which should be launching probably tomorrow because we finished the video, and the site’s gonna, well, depending on when this is, but the site’s gonna be Sullybreaks80days.com.

1:16:55 Sullybreaks80days.com, and is there a formal name to it? Is it Around the World in 80 Days, or what is it? I had another name, I can say it on London Real, but it wouldn’t fly with other newspapers. It was Journey into the Uneducated World, Journey into the New World, which is kind of, it was a bit too strong. Was it into the uneducated world?

1:17:15 Yeah, uneducated world. What do you mean by uneducated world? I don’t even know what I meant. What I really meant was that, because prior to everybody being successful in these things they were doing, people would have viewed them as failures. The same way me, what I’m doing is like, this guy, he’s an educated guy, why is he doing that?

1:17:31 So the alternative to being educated, you’re uneducated, you know what I mean? People say, oh, he’s highly educated, why does he want to do this? I just got that consistently, you know what I mean? And I just felt like that was an interesting kind of turn of the phrase that is journeying into the world whereby until it’s successful, people don’t appreciate it, you know what I mean? Someone has a start up.

1:17:49 Until the start up’s doing a certain amount of revenue, people will be like, what’s going on? You know what I mean? This is not a very viable means. Why are you following this path? You’re not that clever.

1:17:57 It doesn’t make sense. So just that uneducated, if that was it, but it was a bit too strong and it didn’t, it wasn’t entirely representative. You know what I mean? So you’re admitting to everyone that what you’re doing looks kind of crazy. Yeah.

1:18:09 In a way. Yeah. And it looks like something an educated person might do. Yeah. Yeah.

1:18:14 Okay. I like that. You know what I mean? Some people, obviously London was cool to say, but some people a little bit like conservative and like, you know, so I just, so it’s there in the background, but it’s not going to be at the forefront. to journey into inspiration, innovation, and information, I suppose.

1:18:29 And this is from a man with a law degree that people forget sometimes. Yeah, people do forget. I think he’s going to expire soon, actually. Is it? But you’re still glad you got that, right?

1:18:37 Yeah, I’m glad for the experience, you know? I mean, I’m totally glad for the experience. I wouldn’t take it away, you know, because it helped me become the person I am. And like I always say, I don’t advocate someone just dropping out of school for the sake of it or not going that route just because someone else said so. Like, you know, I mean, make your own decisions and find yourself there’s so much to be gained going that way and there’s so much like you know so I just think it’s each to its own I’m definitely glad I went and got my little degree I may not ever use it but you know yeah I’m appreciative for a lot of the things that I wasn’t appreciative for in the past yeah you have to you know I mean that’s why that’s it and that’s another reason why I don’t want to come out so strong because I know I may maybe like 10 years from time I may have kids and stuff and I’ve been like that wasn’t look at Mandela look at Malcolm X you know I mean when they were young they said a lot of things which which at the time like they made sense and they were strong but when they look back in hindsight that wasn’t the best way to achieve what they wanted to achieve yeah and I don’t that’s why I don’t want to come across to be that person like this is that that is that when you’re gonna grow older you’re gonna grow wiser and you’re gonna look back at these things in a different light you know one of the fringe

1:19:35 Benefits I have silly is I get to meet very cool people every week and sometimes I get to hang out with them afterwards and you’re one of those guys so thanks for coming on again thanks for coming to me in the past Are we becoming friends? I think so. I think so, man. It’s crazy, man. A couple more cups of bulletproof.

1:19:51 I love this. It’s really inspirational, man. I mean, when I watch you doing this trip, I think, you know, what am I doing? What am I doing to push myself? I don’t know.

1:20:01 I think this is so cool. We’re going to be following you on Twitter and stuff at Silly Breaks. If you listen to us on iTunes, you want to see our faces, you can check us out on the YouTube channel London Real. If people want to get in touch with your stuff, what, YouTube’s the best? You two probably the best. Yeah, you two define your stuff. Yeah. Yeah. Cool, man You know as we say it’s about the journey always you got a crazy journey coming up when you leaving 28th of January 28th of Jan. Okay, so that’ll be right after this this this episode Stay in touch man. Feel free to send me an email You know and let me know how you’re doing When you get back, you know, we’ll get together and you can give me the proper download. Oh man, definitely All right, dude, all the best and peace be with you All right man, take care.

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