Nir Eyal - Indistractable: How To Control Your Attention And Choose Your Life

00:00 | Trailer
02:43 | Brian’s thoughts on the episode
04:15 | Brian’s introduction
04:49 | Nir loves the vibe of London
05:53 | Being indistractable is the skill of the century
08:54 | All behaviour is the desire to escape discomfort, so time management becomes pain management
17:48 | The brain forms the pattern of using the iPhone as today’s go to distraction to avoid discomfort
19:44 | There are ways to cope with the problem of discomfort
21:53 | Using the ten-minute rule
28:48 | Re-imagining the temperament
33:11 | Re-imagining the task
42:53 | Re-imagining the trigger and how it saved his marriage
55:05 | How to hack back the external triggers
1:05:19 | How to build indistractable relationships
1:07:19 | The strategy for preventing distraction with pacts
1:18:19 | Why it took Nir so long to write his second book
1:20:10 | What inspired his first book Hooked
1:22:13 | The four parts of Hooked: trigger, action, variable reward and investment
1:26:24 | Nir describes what he does now since the success of Hooked
1:27:12 | Companies and Service Providers also suffer from distraction caused by their dysfunctional culture
1:34:27 | Nir enjoys teaching companies, but is it easy to change company culture
1:39:39 | Nir’s daily practice
1:43:22 | His superpower
1:44:40 | The best and worst days of his life
1:48:48 | What scares him
1:49:58 | What we would be surprised to learn about Nir Eyal
1:59:41 | Success secrets
2:00:27 | Best advice ever received
2:01:17 | Advice to the 20-year olds listening
2:03:22 | Brian’s summing up.