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Nir Eyal - Indistractable: How To Control Your Attention And Choose Your Life


Hooked on Habit-Forming Products

Nir Eyal is an American author, lecturer and investor who was named “The Prophet of Habit-Forming Technology” by the M.I.T. Tech Review, and his work has been featured in TechCrunch, the Harvard Business Review, and Psychology Today. Nir Eyal’s first book, the New York Times best-selling “Hooked”, reveals the psychology that builds habit-forming products, and his new book “Indistractable – How to Control Your Attention and Choose Your Life”, explores the psychology driving us to distraction, and why solving the problem is not as simple as disowning our devices.


00:00 | Trailer
02:43 | Brian’s thoughts on the episode
04:15 | Brian’s introduction
04:49 | Nir loves the vibe of London
05:53 | Being indistractable is the skill of the century
08:54 | All behaviour is the desire to escape discomfort, so time management becomes pain management
17:48 | The brain forms the pattern of using the iPhone as today’s go to distraction to avoid discomfort
19:44 | There are ways to cope with the problem of discomfort
21:53 | Using the ten-minute rule
28:48 | Re-imagining the temperament
33:11 | Re-imagining the task
42:53 | Re-imagining the trigger and how it saved his marriage
55:05 | How to hack back the external triggers
1:05:19 | How to build indistractable relationships
1:07:19 | The strategy for preventing distraction with pacts
1:18:19 | Why it took Nir so long to write his second book
1:20:10 | What inspired his first book Hooked
1:22:13 | The four parts of Hooked: trigger, action, variable reward and investment
1:26:24 | Nir describes what he does now since the success of Hooked
1:27:12 | Companies and Service Providers also suffer from distraction caused by their dysfunctional culture
1:34:27 | Nir enjoys teaching companies, but is it easy to change company culture
1:39:39 | Nir’s daily practice
1:43:22 | His superpower
1:44:40 | The best and worst days of his life
1:48:48 | What scares him
1:49:58 | What we would be surprised to learn about Nir Eyal
1:59:41 | Success secrets
2:00:27 | Best advice ever received
2:01:17 | Advice to the 20-year olds listening
2:03:22 | Brian’s summing up.


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