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The 40% Rule

How hard do you push yourself everyday?

Do you go to the limit or do you quit at 40%?

David Goggins wants us to get out of our comfort zone and push ourselves to be great.

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An athlete, speaker, soldier and New York Times bestselling author, David Goggins is often referred to as the hardest motherf*cker on planet earth.

He’s the only member of the U.S. Armed Forces that has completed Navy SEAL training, U.S. Army Ranger school and Air Force tactical air controller training.

4,030 pull-ups in 17 hours

David has also competed in over 60 ultramarathons, triathlons, and ultra-triathlons, running over 203 miles in 48 hours and holds the pull-up record of 4,030 pull-ups in 17 hours.

In his New York Times best-selling book, Can’t Hurt Me, David Goggins shares his astonishing life story of childhood physical abuse and poverty and how he was able to push past pain, demolish fear and get to where he is today.

I’ll be honest, David Goggins in the most powerful guest that has sat in the London Real chair and I know this episode will change your life.

Join us as we discuss:

  • ​The accountability mirror and the cookie jar
  • His 3 Navy SEAL Hell Weeks and running the Badwater Ultramarathon
  • His abusive father, growing up in poverty and his learning disability
  • Why writing his book Can’t Hurt Me was the toughest thing he’s ever done
  • How he lost 106 pounds in 3 months, visualisations and tricking his mind
  • M.I.T., his book release, and his advice to the younger generation

Chapters

00:00 | Trailer
02:51 | Brian’s thoughts on the episode
04:05 | Brian’s introduction
04:56 | David’s impressions of London
06:02 | Why David found it harder to write his book than achieve the hard, physical feats he is famous for
10:19 | Why the truth is so important
11:38 | Most people quit at 40%
14:37 | How to stop fooling yourself, get out of your comfort zone and really face the challenge
21:08 | What made him loose weight to get into the Navy SEALS
23:28 | Wasting your time is a sin and David felt that one day he would have to atone for his sin
27:25 | David visualised what he could be if he worked hard enough
33:24 | Your brain is the most powerful weapon
40:45 | The passion that drove him through the pain of SEAL training
43:45 | What he means by being uncommon amongst the uncommon
48:29 | At mile 70 David had his most powerful experience
58:34 | People put a title on me to give themselves a get out of jail free card
1:01:33 | It is not always in the physical that a new perspective can be found
1:05:12 | Why David is now teaching others how he learnt to control the demons in his mind
1:09:12 | How he felt writing his book revisiting the negativity of his tough upbringing
1:15:21 | He believes he was meant to have his life experiences in order to teach others
1:18:07 | Why he self-published, turning down publishers offers and what makes the audio edition so different
1:21:21 | The accountability mirror and the cookie jar
1:24:08 | David will never rest on his laurels
1:28:40 | David’s challenge to everyone
1:29:36 | Success secrets
1:30:44 | Brian’s summing up.

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