Close this search box.
Watch > Episode > Dan Ariely - Unravelling the Complex Tapestry Of Behavioural Economics

Dan Ariely - Unravelling the Complex Tapestry Of Behavioural Economics


Professor of Psychology & Behavioral Economics at Duke University

Dan Ariely, a distinguished professor of psychology and behavioural economics, has devoted his career to unravelling the intricate threads of human behaviour and decision-making. Through groundbreaking research, captivating experiments, and insightful writings, Ariely has become a leading figure in the field, offering profound insights into the tendencies that shape our choices. In this exclusive interview, Dan and Brian discuss in detail the fascinating world of behavioural economics and human irrationality.

Born on April 29, 1967, in New York City, Dan Ariely’s interest in human behaviour was sparked by a personal tragedy. A severe injury he sustained in an explosion during his military service in Israel led to a prolonged hospitalisation. This experience ignited Ariely’s curiosity about pain, perception, and decision-making, setting the stage for his future career.

Ariely pursued his academic journey with a relentless pursuit of understanding human behaviour. He earned a bachelor’s degree in psychology from Tel Aviv University and later obtained a Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill. These academic pursuits laid the foundation for Ariely’s interdisciplinary approach to studying the intricacies of human decision-making.

Dan Ariely’s work in behavioural economics focuses on the systematic patterns of irrationality that influence our choices. His research challenges the traditional economic model that assumes individuals are consistently rational actors. Instead, Ariely explores the psychological biases, emotions, and cognitive errors that often lead people to make decisions that deviate from what would be considered economically rational.

One of Ariely’s pioneering contributions is the concept of “predictable irrationality.” Through a series of experiments and studies, he demonstrated that human decision-making is predictably flawed, following certain patterns that can be understood and anticipated. From the way we perceive value to the influence of social norms on our choices, Ariely’s work has reshaped our understanding of economic behaviour.

Beyond the academic realm, Dan Ariely has made behavioural economics accessible to a broader audience. His bestselling books, including “Predictably Irrational,” “The Upside of Irrationality,” and “Dollars and Sense,” distil complex concepts into engaging narratives that captivate readers. Ariely’s ability to communicate the nuances of behavioural economics in an approachable manner has contributed to the widespread popularity of the field.

Ariely’s experiments are often characterised by their ingenuity and ability to uncover hidden aspects of human behaviour. One notable experiment, the “The Dollar Auction,” explores the concept of escalation of commitment, shedding light on how individuals can make irrational decisions driven by sunk costs. Another experiment on dishonesty revealed the nuanced factors that influence people’s ethical behaviour, challenging conventional assumptions.

In addition to his role as a professor at Duke University, Dan Ariely has played a pivotal role in shaping the field of behavioural economics. He co-founded the Center for Advanced Hindsight, a research institution dedicated to studying human behaviour and decision-making. Ariely’s leadership has fostered an environment where scholars and researchers collaborate to deepen our understanding of the psychological forces that influence choices.

Dan Ariely’s work extends beyond academia, influencing business, public policy, and everyday decision-making. His insights have been utilised by companies seeking to better understand consumer behaviour and design more effective products and services. Moreover, Ariely has collaborated with policymakers to incorporate behavioural economics principles in areas such as healthcare, finance, and education, aiming to create interventions that nudge individuals towards better decisions.

Dan Ariely’s contributions to behavioural economics have not only enriched the academic landscape but have also permeated various facets of society. Through his research, writing, and leadership, Ariely continues to illuminate the intricacies of human decision-making, challenging conventional economic thinking and offering practical insights for individuals, businesses, and policymakers. As we navigate the complex tapestry of our choices, Dan Ariely’s work serves as a guiding light, prompting us to explore the fascinating world of predictable irrationality that shapes our lives.


00:00 | Trailer.
02:19 | Brian’s thoughts on the episode.
04:41 | Brian’s introduction.
05:15 | Levels of honesty in different cultures.
10:41 | It is very easy to corrupt people; how our level of honesty is affected.
22:16 | Success secrets
22:50 | Terribly painful experience of extensive burns changed and taught Dan a lot.
28:10 | Pissed off with mother’s choice of university study for him and what motivates Dan now.
30:41 | Dan’s interests and background in other subjects affect his studies of human nature.
31:29 | Financial experiment illustrates his motivation to find solutions to help humanity.
44:18 | What worries Dan about the “Tinder type world” effect on relationships.
48:49 | Start-up company relationships compared to human relationships.
49:59 | Why a comedian co-wrote ‘Small Change: Money Mishaps and How to Avoid Them’.
54:40 | Fascinating money: how we think about it, fallacies around it, what to do with it.
56:31 | Conundrum of monthly pay increase versus an equivalent annual bonus.
58:35 | The hot emotional button of ‘FREE’
1:01:55 | How he maintains such a busy, varied, workload.
1:02:48 | Focus now on healthcare, trying to get people to eat better and exercise.
1:09:33 | Powerful phone call to the 20-year old Dan Ariely.


"Of the People, By the People, For the People"


Exclusive Access To The Hottest Early Stage Deals In Crypto, Artificial Intelligence & Metaverse


Learn How To Profit From Crypto & DeFi With My 4-Week Blockchain Bootcamp


Learn How To Attract Wealth & Opportunities In Six Simple Steps