Dan Ariely is a world renowned behavioural economist, and three-time, New York Times best-selling author. He assert that humans are not as rational as we think we are, yet this irrational behaviour is also highly predictable. He is a Professor of Psychology and Behavioral Economics at Duke University and his TED Talks has been viewed over 10 million times. Dan’s latest book – “Small Change – Money Mishaps and How To Avoid Them” delves into the truly illogical world of personal finance.