Full transcript: Sheeraz Hasan on London Real
3:38 Brian Rose: This is London Real. I am Brian Rose. My guest today is Sheeraz Hasan, the global media strategist, brand architect, and founder of Fame.
4:01 You spent the last two decades at the epicenter of Hollywood, building some of the most recognized names in the world, including Kim Kardashian, Logan Paul, and Paris Hilton into global icons and billion-dollar brands. Your work spans Hollywood, Bollywood, and the Gulf region, where you’ve advised royalty, CEOs, and influencers on how to turn visibility into lasting influence. You say fame is the new currency, and in today’s digital world, attention is more valuable than capital.
4:29 If you don’t control your narrative, somebody else will. Today, I want to dive into the machinery behind modern fame, how it’s built, how it’s weaponized, and why it’s now the most powerful form of leverage across media, money, and influence. Sheeraz, welcome to London Real.
4:46 Sheeraz Hasan: I’m happy to be here, brother. Finally.
4:48 Brian Rose: I know, right?
4:48 Sheeraz Hasan: Yeah.
4:49 Brian Rose: You and I met at a couple events in Dubai and then in Cannes and uh we kind of came together, right? Right. We attracted each other
4:57 With the bright colors here and then you with the fame and these amazing ideas. Um, look, I want to jump into it. Uh, you understand this concept better than anybody. I understand fame is the new currency in today’s world. Most people don’t really understand that.
5:11 You’ve also said fame isn’t about being liked, it’s about being known.
5:15 Talk to me about why it’s important and why most people never embrace fame.
5:20 Sheeraz Hasan: So, first of all, let’s let’s go a bit back.
5:22 Okay. So, I’m from London, right? Very humble beginnings, you know. I didn’t know fame. I didn’t know media.
5:28 I didn’t know paparazzi, celebrity, likes, all of this. No,
5:32 Brian Rose: Your family was in the restaurant business.
5:33 Sheeraz Hasan: I was in restaurant business.
5:34 Okay.
5:35 5 minutes from here. So, believe me, I have goosebumps when I was coming to your studios because you’re talking 25 years ago was when the idea of fame happened to me. When I was at a small restaurant, 16 years old, no education, father passed away, making sandwiches in an all-night cafe that I had no customers, zero. I was the open from when 7-Eleven was open from 7 till 11:00, I was open 24 hours. When gas stations closed at 9:00 p.m., I was open 24 hours with no customers.
6:15 Right here, EC1.
6:17 Brian Rose: Okay. Okay. Zip code. It’s down the street.
6:19 Sheeraz Hasan: Right down the street.
6:20 And I’m here and every day I’m opening in my small cafeteria. No business. No business. No business. My brother who’s an accountant is saying it’s costing us being open.
6:35 Shut this s*** down. Okay. You ain’t making money. My mom thought I was absolutely crazy. Why are you opening in London in the city area where all offices close by 5, 6 p.m. and it’s a ghost town?
6:50 And one day I’m there and a taxi driver pulls up outside my restaurant around 2:00 in the morning and it was almost like the light just came. It’s like there was no lights on the streets and he came out. He, he was shocked that I was even open. And he said, “Give me a tuna, sweet corn sandwich, and a black coffee to go.” And I said, “Not to go, brother.”
7:13 I said, “I’ve been up here all night. Sit down. You’re my first customer.” He said, “I got to go. I got to go.
7:18 Got to go.” So went behind the counter, made him, I’ll never forget, tuna, sweet corn sandwich, bit of mayonnaise, coffee. It was gone. And then I thought, “Wow, why did he leave me? Why did he run away?”
7:31 I then went to his taxi and he’s on, he’s listening to the radio and I said to him, you know, come and sit outside. He said, “I can’t talk. I can’t talk.” And kept on knocking on the window. I said, “Brother, just tell me.”
7:43 He said, “No, I’m listening to Caesar the Geezer.” I said, “Who the hell is Caesar the Geezer?” He said, “He’s the number one shock jock in London. He has over a million listeners at night and I listen to him every single day.” And I said, “1 million people are awake and I’m open.
8:06 I need to meet Caesar.” Went on a mission ringing up back in the day, hustling to try and get through to my radio show. I get on. It’s Kiss FM or Capital FM, one of those back in the day. And he puts me live on air, but it took me about four or five days to keep bringing, get on.
8:25 Bam. Now I’m on. I started pitching in my menu. He thought, “What the hell’s going on here? This is this doesn’t exist in London.
8:32 No one’s open that does breakfast, steaks, omelets, burgers, all of this.” I said, “I’m open.” He said, “Okay, see you there tomorrow. What’s the name of the place?” Gave him the name of the restaurant.
8:40 Gave him the address. Tinsel Town. Boom. Go. The next day, I had lines of customers waiting for him.
8:48 I had taxi drivers, crowds, fans, all of this. It was, there was no social media, by the way, back then,
8:54 Right? 90s.
8:55 90s. And then my restaurant was packed. And it was back then at 16 years old, no education cuz I had to leave the school to stay with my mom for the restaurant business. I then done a deal with Caesar. It was very simple.
9:15 I said, “I don’t have money. I don’t have, I don’t, I have a restaurant and and I have food and I know you’re going to be hungry. So here’s a deal. Very simple. I feed you, you promote me.”
9:27 He said, “You have a deal, but you got to give me a fax machine, a cell phone, and a laptop.” Remember, I didn’t have this technology, brother. He puts this on me. And then I found a way. I asked my brother.
9:41 I said, “Let’s get this guy what he needs.” Took me about a month, right, to get my stuff together. And I got it. I then called him up. I said, “Come over.”
9:49 He took a laptop, cell phone, fax machine, and then literally he was promoting me every night. I would show up at 2:30 in the morning, give him his food on air, the whole of London’s listening to my menu every day, and I went from £1,000 a week of revenue
10:10 A week. So, it was hard times
10:13 To £50,000 a week. And there was no such thing as a debit card. It was all cash because of fame, because of influence. And at a very young age in this area, I realized the power of the microphone, money follows fame. And that degree that God gave me was serving one black cab driver in London that took me to the radio station to listen of if you have a microphone and you can influence whatever at whatever level that will directly impact your business.
10:59 And here 25 years later, I humbly say I am the number one fame strategist in the world that yes built careers of Kim Kardashian, Logan Paul, Zendaya, uh Paris, Miley Cyrus, Selena, Bieber, J.Lo, worked with them all.
11:18 Worked with them all as well as business owners, CEOs, crypto exchange owners. I mean, I’ve I’ve done it all now. But the reason I bring up the story is because it transformed my own business at 16 years old when I had zero money. And I realized the importance why people need fame.
11:42 Okay?
11:42 Because if you have that, it’s a direct reflection to your bank account.
11:47 Brian Rose: Okay? Now, most people can listen to this, Sheeraz, and they can logically say, “Of course he’s right. That makes sense.” And yet most people never get fame.
11:58 Maybe they avoid the fame.
11:59 Sheeraz Hasan: Yeah. So here’s the thing. You’ve got to break down. Why do you want it? Some people don’t even want it.
12:06 You have some people private. They’re going on with their business. They’re happy. Amazing. Okay.
12:13 But fame is more addictive than heroin and cocaine combined. So there’s a huge audience that wants it, right? So now if there’s a huge demand that people want it, what do you want it for? So you have to ask yourself, what am I special? What am I?
12:30 Am I a singer? Am I an actor? Am I a comedian? Or I’m just a vlogger. I’m just going to do something, you know, on on social media, whatever you are.
12:37 You can be famous for being famous, right? But you got to figure that out first if you even want it. But today you can see that the level of where, oh, I want to be famous, you know, and and I have to go to Hollywood and you know I’ve got to go through the studio system and will I pick up my show and all this red tape is tossed out the window now. It’s gone. Kim Kardashian when I worked with her she was Paris Hilton’s assistant
13:04 Right today she kicks ass in Hollywood, brother. They come and polish her ecting shoes
13:10 Logan Paul who they crushed him to the down and squashed him. The biggest talent agencies in the world dumped his ass.
13:18 Brian Rose: They canceled him when he did canceled him on across all platforms.
13:22 I remember
13:23 Sheeraz Hasan: today he’s cutting checks, brother, and sponsoring the biggest events from the Lakers to the Dodgers to UFC to Arsenal. You name it, he’s cutting checks, bro, and sponsoring all of them with Prime. Right? So, I’ve seen the journey, right? I’ve seen it.
13:38 So what people have to first figure out is this is now a must. If you do not fix this part of your life, whether it’s in a job, whether it’s in a business, whether you’re an entrepreneur, it’s not about I want to be a movie actor anymore. Irrelevant today. You could be a famous influential real estate broker. You’re going to make money.
14:04 Yeah.
14:04 You could be a famous Uber driver. You’re going to make money, right? You could be famous for any category. It’s no longer that I need to move to LA. I need to be in a blockbuster movie to become famous because social media knocked every single A-list star out of the park during COVID.
14:30 When every star couldn’t work, influencers were creating content. They were making money. So today the game has changed, right? So now this is a must. I mean, if you ain’t student, individual, whoever you are, you have to focus on this more than anything else.
14:51 Brian Rose: Everyone needs a personal brand.
14:52 Sheeraz Hasan: 100%.
14:52 No matter what. Yeah.
14:53 For the love of Jesus, Allah, Muhammad, whoever, religion, try and do it when you’re single.
15:03 Brian Rose: Okay. Why?
15:04 Sheeraz Hasan: I have seen the magic, brother, disappear when you have negative forces around you to try and hold you back. Magical careers I’ve seen 25 years. I’m sitting here and I can say globally, worldwide, that I was a part of making Kim Kardashian famous because it’s true.
15:31 I took Logan Paul when he was a social media star, took him to Dubai, made him a rock star, then he lost everything in Japan, rebuilt everything. Today’s a billionaire. I was there. I was on that journey. Kim Kardashian sex taped a billionaire.
15:47 I seen it all. So, you ain’t bullshitting me. I I I understand the game of how it works. So people, this is something now they’ve got to say, okay, don’t just, oh, I’m not making money or I’m not doing this, I’m not doing this. Clear your path.
16:05 Now I’m going to go. And I say this because my heart was broken of fame in my personal life. So when I say these words to you, you better believe me because fame will come before love. Always remember that.
16:25 Brian Rose: Okay. So, you’ve seen when some of your clients get married, get boyfriends, it becomes very hard.
16:31 Sheeraz Hasan: Not hard, brother.
16:32 Impossible.
16:32 Fame. You heard what I just said. Fame comes first.
16:36 Brian Rose: Okay. Gotcha.
16:39 Sheeraz Hasan: How deep is that? So, I’m in a relationship. I’m married. I have kids. I’ve given them all vice versa.
16:47 Man, woman, doesn’t matter what it is. Fame will come first. Always remember these rules. This is something where I’m telling you that if God has given me this wisdom that I’ve done it for many, many years for many, many people that you have two scenarios here. One, do it when you’re single.
17:09 Number two, explain to your partner, significant other, husband, wife, lover, whoever that is. This is what I want. I need your support. And I need you to be my wings to fly because if you ain’t my my wings to fly, this relationship cannot work.
17:31 And you have to be very honest. What you don’t want to do, which 99.99% of people in Hollywood, they lie, they cheat, they deceive people. Oh, I want to be famous, but they’re not telling you the truth, how they’re going to do it or what they’re doing or whatever. Just be straight,
17:50 Okay? Say, “My fame is more important than you, honey.” No, I’m going to make decisions for my fame over you, honey.
17:56 Or, “Let’s do it together.”
17:58 Okay. But we’re going there,
17:59 And we’re going to win.
18:01 And I’m not going to.
18:01 So, so don’t hold me back.
18:03 Yeah.
18:03 Don’t get jealous. Don’t get insecure. Know that you’re my priority. All this money or all this who who else am I going to take to f***ing Nobu?
18:15 The fans of priority or or to to wherever, right? It’s going to be with you.
18:19 Okay.
18:19 So, the key is not allowing any negative voices around you when you are on your path to fame.
18:29 Brian Rose: Okay, that, let’s drill onto that right now because Logan’s getting married and Jake Paul’s getting married right now. Do you think they’ve had those conversations with their fiancees?
18:39 Sheeraz Hasan: First of all, they already know who they’re marrying.
18:42 Brian Rose: I think that’s probably true.
18:43 Okay.
18:43 Cuz they’ve done it for so long.
18:44 Sheeraz Hasan: They know, right? No.
18:46 And also, those guys are going to be who they are anyways.
18:49 I I faked Jake’s first wedding, okay?
18:52 It was me. I did the publicity stunt,
18:53 Okay? I didn’t
18:55 I created a fake wedding, okay?
18:56 To get media. It was all just for media. That wasn’t his real marriage. It was in Las Vegas. We hired the pastor, we hired everything, the the priest and everything that we had to get done through champagne on the bride.
19:10 Created global news. Had a big fight at the wedding and it was on E and Extra and TMZ. It was all over the world in the media, right? That was me. I was the mastermind behind that.
19:19 Right now, he’s happy. Logan’s good. He’s chilling and all of that. It’s fine. But at least your partners know that this is what I’m getting into.
19:30 This is what I’m marrying. You know, why do you think Kim’s single? You think Kim could marry anyone? Right.
19:39 Could Kanye not handle Kim’s fame? Because Kardashian’s fame becomes first before love. There’s nothing against it.
19:49 She’s committed.
19:49 I love Kim.
19:50 She’s committed.
19:50 She’s a champion. But if you think love is going to become my first priority, no. Now myself, I put love before fame.
20:04 London Real promo: How do you get out of a rat race? How do you create Club.
21:00 See you in the Investment Club.
21:02 Sheeraz Hasan: I put family before fame, right? That’s me.
21:05 Yeah.
21:06 But I’m just saying it’s out there.
21:09 Okay.
21:09 Right. So when someone is that, that’s why I encourage relationships to be more speak about it. Open up with each other. Don’t don’t lie. Don’t deceit.
21:22 Just say, “Look, this is what’s happening right now, and I need you to be my mountain.”
21:26 Okay?
21:26 Have that conversation, and you’ll both fly. But what you don’t do is lie to try and get famous and you’re hurting someone else’s soul. Don’t do it.
21:36 Okay?
21:36 And if you’re single, get your s*** together and go, right?
21:38 Cuz you have nothing holding you at that time.
21:41 Brian Rose: Okay? I love that. And so anybody listening, watching should think, “Okay, I better get my fame sorted, my personal brand sorted.” More than anything, who cares about your degree? It’s all secondary.
21:52 Can you be known in your market, your niche, your whatever?
21:55 That’s it.
21:55 Okay.
21:55 Yeah.
21:57 Sheeraz Hasan: Let’s break it down. Yeah. If you me walk into a restaurant right now.
22:00 Yeah.
22:03 No one takes a Bugatti. No one takes a watch. No one takes your private jet, your yacht, your nothing. Nothing. You just walk into a restaurant.
22:13 If your fame, your face is visually recognized. You’ve you stood out amongst the entire restaurant. Now that could help your personal life, your deal flow, getting more leads, closing deals, whatever that is, right? Just because they recognize your face. So that’s why when I say it’s super important because your $5 million Bugatti can’t get inside the restaurant, so no one knows it’s parked out there.
22:47 Right.
22:48 Right. So people need to realize in today’s generation, don’t shy away from it. Embrace it. Own it. You might be the most famous tailor, the most famous fashion artist, painter, whatever it is.
23:04 Doesn’t matter what it is, but be known for it.
23:06 Brian Rose: Okay. Paris was famous for being famous. I think they quoted that line about her. And that’s kind of the epitome of what you’re talking about. We don’t know why
23:14 She’s famous or we’re recognizing her, but we do. And that’s Paris Hilton. I don’t even know why I’m talking about it, but I am.
23:19 Of course.
23:19 So, she really took that to the next level.
23:21 Sheeraz Hasan: She took it to the next level. Why? Because she peeled the curtains, right? You know, she allowed people to see something.
23:28 We would document. I was there. I was through that whole process. You go on YouTube, there’s only one guy. If this is Paris, it’s it’s her movie about how she built her whole career.
23:40 I’m the only guy that’s in there, the media strategist. Nobody else. No one else on the team because she knows the deal. She knew what it took to get that recognition because traditional studios, agents, managers, publicists, whatever the hell that normally happens, those rules don’t work at 2 a.m. when everyone’s asleep on a weekend. We want to be seen.
23:59 We we want to we want to make a statement when we go out tonight. Your traditional publicist asleep. I’ve got 100 cameras, paparazzi screaming her name, and flashlights going out wherever we’re going.
24:11 Brian Rose: So, you’re guerrilla style.
24:12 Sheeraz Hasan: 100%.
24:12 Brian Rose: Okay. You’re the new kid on the block doing it in the new way.
24:15 Sheeraz Hasan: 100%.
24:16 Brian Rose: And that’s why she gravitates towards you.
24:19 Sheeraz Hasan: What’s more powerful? Okay, you’re a celebrity. I run a company which is at that time was called Hollywood.tv. Biggest paparazzi agency in Hollywood. Biggest I had 150 guys every single day taking pictures.
24:35 So if all that attention is going on that one star, the other star is going to feel irrelevant. So the fame, let’s call it the camera lights was the the attention. I need that. So that’s how I uh initially built all of my uh clients because I was controlling all of the fame. I could put cameras up or down.
24:56 Brian Rose: So that’s my next question. You got a kid, 16-year-old kid, you know, with an all night diner in London. How does he go to Hollywood and beat Hollywood at their own game?
25:04 Sheeraz Hasan: I’ll tell you how it happened, brother. And it and it shocked me even. Okay, first of all, when I went to Hollywood, I um was staying at a relative’s house and I was watching Bollywood. Okay, so I started with Bollywood, Bollywood movies, Bollywood movies. Never did I see any American content, music videos, trailers, celebrities on a Bollywood network.
25:28 It was only Indians. So I was thinking, wow, I mean, India has a such a big reach, right? There’s billions of people all over the world into Bollywood. How come Hollywood’s not even even where’s Britney, right? Where’s, you know, all these stars?
25:40 None. So, in that moment, I said, I’m going to be the guy that promotes Hollywood to Bollywood. It’s going to be me, right? Of course, I had no money. Of course, you know, I’m just hustling.
25:52 But I had the vision of let me become the solution to the problem, right? There’s no bridge. I’m going to become the bridge. So, I cold called the TV channel the next couple days trying to get through to the CEO. Trying to, didn’t get through.
26:07 Didn’t get through. Didn’t get through. Finally, I’ll get through to this dude on the phone. And I said, “My name is Sheeraz Hasan. I’m a producer.
26:16 I I named my show, by the way, the same as my restaurant called Tinsel Town.”
26:20 Nice.
26:21 And I said, “I have a TV show that I want to produce called Tinsel Town. And I want to promote Hollywood stars to Bollywood. And I want a meeting.” And the guy was shocked the the the fact that what you can bring Hollywood stars to Bollywood. I want to meet you.
26:38 Few days later I flew to New Jersey. I pitched this guy. I had zero experience. I’ve never done a TV show. I don’t even know any celebrities and I definitely didn’t have the money.
26:49 But I pitched him. The guy was like, “Wow, can you really pull this off?” I said, “Give me distribution. Give me an outlet on your channel so I will be the first show ever to the Indian market that will promote what’s happening in Hollywood to those in Bollywood. Give me prime time.
27:08 I want it.” So he said, “I’m going to give it to you, but I’m not going to pay you. So I’ll give you the free air time. Done. And I’m going to give you 6 minutes of that 6 minutes.
27:19 3 minutes is yours. 3 minutes is ours. You have everything to win and everything to lose. If you pull this off, you can launch your career here because we’re going to give you half a billion eyeballs guaranteed on a Thursday night at 8:00 p.m. till 8:30. The whole world’s going to watch it in the Indian market.”
27:39 And I signed a deal in that same meeting. He gave me this deal done. It’s finished. I come back to LA and I’m like so pumped and excited thinking, “Oh my god, you know, I’ve got a show or a producer, whatever.” But reality kicks in.
27:51 Don’t have a camera. I have no idea how this is all going to work. I don’t have stars. I have nothing. So, I go to a camera shop in LA and I’m speaking to the sales guy and telling him, “Listen, you know, I have this show, Bollywood, Hollywood, whatever.”
28:04 He he loves what what I’m talking about. This guy next to me, he said, “Oh, I’m a filmmaker.” He said, “So, you have a show?” I said, “Yeah, I have a show.” He said, “Show me.”
28:12 Showed him the contract, everything. I’m doing this. He said, “Listen, hire me. I can become your camera guy, your editor, everything. But get me in on your deal because I want to know more about this India Bollywood thing you’re doing.”
28:27 So I hired him on the spot, done a deal with them. Shook hands. Let’s go. For the next week now, we’re roaming around LA trying to film content. The only celebrities I got were lookalikes.
28:38 There were no stars. There was Crocodile Dundee, Spider-Man, Superman. All the lookalikes on Hollywood Boulevard roaming around, right? Had no content. And then I said, “Take me to the Hollywood sign.
28:48 I got to go. I’m going to go to Hollywood sign.” Take me to the Hollywood sign. I’m doing my intros. “Hi, it’s Sheeraz from Hollywood to Bollywood.”
28:55 I’m doing the same thing. And he’s saying, “The Sheeraz, you keep saying the same stuff. We need stars. We need stars.” And then I prayed, looking at the Hollywood sign, praying to God, please, you know, give me a breakthrough everything.
29:08 I’m praying, praying, praying, praying. Finished praying. And then as I’m walking down the hill, some guy’s walking his dog and he said, “What were you doing?” Praying at the Hollywood sign. What is what is this is like weird, right?
29:21 I said, you know, this is what I done. I went the whole thing. I’ve got this TV show. I didn’t know what I was doing. And the guy gave me my breakthrough, but I need help.
29:29 And he said, I love this. He said, this is like the proper American story. He said, “Come and see me tomorrow.” I said, “Okay, no problem.” So, I go to his offices next day, get in his car, to takes me to some big offices, and he said, “I’m going to introduce you to my friend, and as long as this contract you have is real, then we’re going to see how we can work with you.”
29:47 So, I walk into this office. I told the guy, “Look, don’t give me any bills. Don’t charge me anything crazy cuz I just got my showa.” So, I start pitching this guy and the guy said, “My name is Roland Perkins. I am the co-founder of Creative Artists Agency, CAA.”
30:06 God took me from the Hollywood Hills right into the most powerful talent agency on earth that represents the biggest A-list stars in the world. And that guy was the co-founder. And he said, “You’ve just come to the right place.” And literally overnight, I cut a deal with them. They took a piece of my show.
30:24 Literally within one week, I was doing press junkets, red carpet interviews. I was I was India for the whole of Hollywood. When they wanted Indian market, I was the I was the ET. I was the TMZ. I was the Access Hollywood for for the Indian world.
30:39 So they would place me on every press junket, all the red carpet events as India and I’d be right at the back covering India, but I was the first person originally to do that. That then built up my name and then Fortune magazine saw all the hype that I was getting and they said we want to follow you for a week and you’ll be on the same the cover story is the Google founders going public and you’ll be our special center story as Bollywood’s newest star.
31:10 Brian Rose: How did you create this huge market between Hollywood and Bollywood?
31:14 Sheeraz Hasan: They followed with me the uh for a week. They saw how I bootstrapped everything, how I was hustling and I was getting all the content together and the celebrities and my guy editing, filming from my apartment and they loved it. They said this is just like next level production what you’re doing and it’s getting all that reach and literally overnight sponsors came, money started coming in, built up my show, network was blown away cuz I had A-listers because I was in there with the agencies and then I done 200 episodes, absolutely killed it.
31:46 I was the guy. You wanted Hollywood and you wanted India market, you come to Tinsel Town. It was me. I was there.
31:52 Brian Rose: It was like an E or TMZ for Bollywood.
31:55 Sheeraz Hasan: For Bollywood.
31:55 Brian Rose: And you would do the show.
31:56 Sheeraz Hasan: I was that guy.
31:56 Brian Rose: Okay.
31:57 Sheeraz Hasan: And then one day I’m with my business partner in West Hollywood having a coffee, sitting, regular meeting. Britney Spears walks in and I look at her and there’s 20 cameras, paparazzi inside the restaurant taking her pictures and they leave. Like, wow, what is this? I don’t even know. I’m doing Tinsel Town.
32:18 I don’t know about paparazzi. Whatever. Next day, my mom calls me and said, “Mubarak, congratulations. I saw you having coffee with Britney Spears on the BBC and Sky News. What were you doing there, Britney Spears?”
32:36 I then said to my partner, “Holy Lord, my mom sitting in London saw me with Britney Spears on those cameras. So, who the hell are those cameras? Because if those cameras can get my picture onto BBC and Sky News pretty much in real time, I need I need to hire these guys.” The next day, I’m looking and looking. I couldn’t find them.
33:03 Where are those same dudes? Driving around, driving around, driving around. Finally, I saw them outside of Starbucks. Same pack, a group of them. Pulled up in my car, went straight up to those guys.
33:14 I said, “How much money do you make?” And they said, “Oh, we work for a startup called TMZ startup.”
33:23 So I says, “What’s your deal?” So we make this much money. I said, “I’m going to I’m going to pay you more.” I hired all of TMZ’s original camera crew. They worked for me.
33:35 The next day, TMZ calls me. I said, “There’s no point us fighting. Let’s tag team. Let’s work together. I’ll take all the liability, all the crap that goes along with this.
33:47 I’m the shield. Let’s work together.” Ended up supplying content to these guys. Then I got headhunted by Entertainment Tonight. Linda Bell Blue was her name and executive producer of ET and CBS and they said that you are controlling Britney.
34:06 The world can’t when she’s shaving her head when she’s going nuts. It was my company. That was all all my paparazzi even dating Britney. And at that moment I went from having all the leverage in Bollywood to having CNN, AP, Reuters, ET, Access Hollywood calling me saying, “Give us footage.”
34:28 And in that moment, I realized that I have the content. And I then scaled those 15 guys to 150 guys. And I was Big Brother in Hollywood. We would capture all content.
34:43 And this is before mobile phones.
34:44 Brian Rose: Before social media.
34:46 Sheeraz Hasan: I was on uh you know the um radios.
34:50 It was the beep beep. It was like the walkie-talkies.
34:54 Brian Rose: Okay. Walkie-talkies. Right.
34:55 Sheeraz Hasan: The flip. There’s no iPhone. None of that stuff. Right.
34:57 Brian Rose: YouTube was there barely, you know. Right. Okay. The flip phones.
35:01 Start tax.
35:01 Yeah. Uh, is it Nextel? I think it was called. Yeah. You click it and then you
35:06 Sheeraz Hasan: Oh, right.
35:06 Yeah. So, that was those, right? So, so I was running my whole operation there
35:12 And I’ll never forget that when I first moved to LA, I went on a tour bus and I saw Paramount Studios and I looked outside Paramount Studios and I took a picture and I, you know, I just made a little prayer not knowing, right? I just said, you know what, I want to control these guys. I want to do this, this, this, you know, you know, I want to make a company that they come to me, whatever. Few years later, every morning at 4:00 a.m., all the content that I would capture on mini DV tapes of the night before, I would go in to go meet the executive producers and the doors of Paramount would open because based upon what was on my video tapes was tomorrow’s headlines and I controlled every network and I realized my power back then.
36:04 Then once I was doing Britney, I had the whole world because everybody wanted Britney, right? Then Michael Jackson died. I broke the story. I gave that story to TMZ. So when you saw the ambulance coming out and Michael Jackson’s died, that was our cameras.
36:20 Brian Rose: Wow.
36:21 Sheeraz Hasan: So imagine now. Now you got the whole world wants that content. So that’s when from Britney I realized we went from Tinsel Town to Hollywood.tv TV and then now we’re controlling the media and Paris Hilton’s manager comes to me and says, “You’re giving way too much love to Britney. We need more love for Paris. It’s okay.”
36:47 So then she had a beach house in Malibu where people would come. She’d come out with her balcony, show her face, take pictures. She’s in tomorrow’s news. It is what it is. People love Paris.
36:57 So we were the guys that were creating content. And then she said she wants to work more closely with you now. Sheeraz said okay fine. So I go to the house in Malibu. She said okay I’m gonna uh give you access to everything where I go what my schedule is every single day and you need to send all those cameras away from Britney.
37:17 You’re sending them to me and I want everything to be documented and I want you put it in the news but everywhere. Come meet my assistant. She’s going to tell you everything. Kim Kardashian, come here. Crazy.
37:28 Kim Kardashian comes walking in. Paris says to me, “Sheeraz, meet Kim. She’s my assistant. She’ll tell you everything where we need to go, where the cameras need to be.” So, I then built a relationship with Kim.
37:43 We started working. Wherever they were going, my cameras would follow. It’s the news. It’s the news. It’s the news.
37:50 It’s the news. And then Kim says to me, uh, one day, “Why are you cutting me out of the footage? You keep cropping my head out.” I said, “Okay, I understand the game here now. The assistant wants to be bloody famous, right?”
38:08 Then they broke up. Because what happened was the footage that we was going in, I was going in tight. Kim was doing my head in, so I said, “Okay, I’ll go wide.” Who’s the brunette? Who’s a cute brunette holding Paris’s bag?
38:24 She’s every shot. Story became about her then as her scandal, the sex tape and this and this. You need to fuel the conversation. You got to keep pushing the media.
38:35 Brian Rose: When you heard about the sex tape, did you see that as an asset or a liability?
38:38 Sheeraz Hasan: For me, listen, I have no, when it comes to fame, I don’t judge anybody. I don’t care that Caitlyn went from a woman to a, I don’t care, it’s not my business because I’m one vision. I have one focus. You want to be famous, let’s go. And I ain’t going to judge whatever
38:55 Brian Rose: It’s true there’s no bad press. Sh your eyes.
38:56 Sheeraz Hasan: Listen, there is bad press. There is there when when when they say there isn’t, there is. There are limitations, right? When you’re dealing with rape, when you’re dealing with children, when you’re dealing with some of those, you know, things that are mentally sick, that’s bad press, right?
39:15 But everything else can be everything else you can enjoy it, right?
39:19 Brian Rose: Most people would have thought a sex tape would be the worst thing possible.
39:22 Sheeraz Hasan: Three of my clients bloody had sex tapes. It was Paris, Kim, and Pamela Anderson. Right.
39:27 Brian Rose: Right. Kim was first.
39:28 Sheeraz Hasan: Kim was No, Paris was first.
39:30 Brian Rose: Paris was first.
39:30 Sheeraz Hasan: Yeah. She was first. Right.
39:31 And then came Kim, Kim came after.
39:33 Brian Rose: Kim, right? You know, then
39:35 Intentional or otherwise.
39:36 Sheeraz Hasan: Listen, it’s a game.
39:37 Okay.
39:37 Right. And number one, it was her boyfriend,
39:40 Right?
39:40 So, it wasn’t a stranger, right?
39:43 That was like the first viral media and Pamela as well back then, right? So, they did their thing. But even though that was what was going on,
39:51 I was diverting the focus onto other news. She’s at a nightclub. She’s at restaurant. She’s being seen here. She’s doing an opening.
39:57 So, so when anyone has something negative,
40:12 London Real promo: Peter Thiel took a half a million dollars and turned it into a billion have to have the financial education and the deal flow. That’s it.
40:59 Sheeraz Hasan: You change the conversation over here.
41:01 Okay.
41:02 So, you take the attention and you and you put it over here. So, to a Yeah. Because, okay, that was the the thing that gave her the attention, but they’re they’re good people, right? They’re just hustlers. They’re just not they they they’ll go the extra mile and you can’t knock them for their hustle, right?
41:18 So the focus gets changed. So now in that moment she basically says to me, “Make me famous. I want to become the most famous person in the world.”
41:29 Brian Rose: Do you think she always wanted that?
41:30 Sheeraz Hasan: Yes. Bad.
41:32 Always.
41:32 Bad.
41:32 And when she watched it happen in Paris, she saw it that she saw the entire planet because she destined to be this.
41:38 Imagine you stand there and you’re just looking all those cameras globally. She can go to any country. There’s cameras on arrival. I walk into president’s offices. I travel the world.
41:50 I’m on jets and I’m holding my bag and I’m looking and I’m and I’m coordinating all of this. I want a piece of this. And then you know who’s the puppet master behind the scenes cuz I’m communicating with him. If I send us a message to Sheeraz, it becomes news and Paris trusted her. So of course all that information is okay go ahead do this do this 1 2 3 4 and I’m coordinating it all right.
42:19 So I’m now working directly with her and then in that moment I became basically I became a media strategist for 15 years.
42:26 Okay.
42:26 Straight everything that you saw out there I was involved in one not everything but I would say most of the times I was there. Yeah, for sure. You Britney, Miley, all of them. Then they just kept on evolving. Zendaya took Zendaya 15 years old.
42:41 Brian Rose: Today she’s a global icon.
42:43 Sheeraz Hasan: Icon. I took her to China. I took it to all the Dubai. I took
42:47 Brian Rose: How did that happen?
42:47 Sheeraz Hasan: You know, like I didn’t really know much about her, but I just knew she was really famous. Yeah.
42:52 But I didn’t know how or why because there’s consistently in the media.
42:56 Brian Rose: Okay. That’s what you do.
42:57 Sheeraz Hasan: I’m a guy. That’s what I do. I make you relevant. I’m always make sure that you’re talked about. I don’t care what field you’re in.
43:03 I will crush your competitor like a cockroach. That’s how I’m built. I will make news. I don’t give a s*** You go to Starbucks, I’ll make a news story. You go go get your hair changed.
43:15 That’s what I do. I’ve been wired for the last 25 years how to put a spotlight on this person. Whether it’s a brand, whether it’s an individual or whether it’s a business owner. For me now, CEOs are the new celebrities, right? If Elon walks into a room, he’s going to smoke any Hollywood star.
43:33 If Zuckerberg walks into a room, if Sam Altman walks in. Today, the game’s changed.
43:38 Brian Rose: Yeah. And those guys, they’re the rock stars.
43:40 Sheeraz Hasan: They are.
43:41 They’re the new rock stars, right? Who’s chilling in Saint-Tropez? Jeff Bezos. No one gives two hoots about DiCaprio. I’m sorry.
43:48 With his there with his little mask and his little baseball cap, little beanie walking around because he doesn’t play the fan game.
43:53 Who cares?
43:53 Bezos.
43:55 Because he plays it better. It’s Bezos. The energy of the word Bezos dwarfs DiCaprio with a New York Yankee cap and a mask.
44:07 Why? Because Amazon Zuckerberg controls everything that we do today. Sam Altman, Elon Musk, these are the new rock stars, the Google guys, right? So
44:22 Brian Rose: Sam Altman’s personal fame kept him from getting fired that weekend by the board of OpenAI. His personal brand kept him alive. If it wasn’t for that, he would have been gone.
44:31 He’d be gone. He’d be
44:31 Instead everybody else is gone 100%. And his fame helped him.
44:36 Yeah.
44:36 Right. So you fame was the reason.
44:38 Yeah.
44:38 Sheeraz Hasan: So when you look at the celebrities and how you keep them in the media, I did that for so long with the Kardashians, Zendaya, Logan Paul, Priyanka Chopra, you name it. I worked them with them all. Right. Uh the thing is that you can’t stop. People look at Kim and they, especially younger generations, I get DMs all over the world because they look at Kylie, they look at all of these people like, “Wow, that s*** took 20 years, man.
45:06 It wasn’t overnight.”
45:07 And you never stop. Bro, I got so much rejection on Kim Kardashian. You have no idea. I would get cursed out from brands, from countries, from uh networks, from TV channels. Even CBS threatened my contract and said, “If we are paying you for Britney, you keep slipping in this Kim Kardashian girl.
45:31 If you air Kim Kardashian one more time when you drop those foot footage every night, your contract is terminated.” Guess what I said to them? You don’t get Britney. You’re pushing my girl Kim. She’s my client.
45:50 You’re going to show her some love in the media.
45:52 Brian Rose: Why didn’t they want her?
45:53 Sheeraz Hasan: She’s a nobody, man. We’re showing big breaking news stories. And Kim Kardashian is walking out of a Starbucks. It’s not news.
46:01 We’ve got Brad and Angelina going on here. We’ve got, you know, the Beckhams. We’ve got all this, you know, A-listers, stars, triple A-list movie stars.
46:10 And here we’re talking about this.
46:11 Brian Rose: You built her from nothing.
46:12 Sheeraz Hasan: Zero.
46:13 Brian Rose: And in the beginning, it was hard.
46:14 Sheeraz Hasan: Oh, very hard. Now it looks very hard. No, I even went to Dubai and got cursed out, bro.
46:19 Okay.
46:19 I went to Dubai and said, “No. I traveled all these different countries. I said, ‘You’re bringing a porn star. You are not bringing her to this country.'” And I sat in boardrooms and I fought for them. I fought for Logan.
46:34 I fought for Zendaya. Not your traditional agent that wouldn’t even go there against these big people. I went head-to-head with Disney.
46:42 What do you say to him? I know this person’s going to be big. Yes. You got to go.
46:46 Give him a chance.
46:47 Give him a chance. What is this s***? What is this red tape? No. No, we’re not airing her.
46:51 She is not a star. She’s not. Yes, she is. And guess what I’m going to do? I’m going to make, I’m going to create Kim’s calendar and I’m going to make sure she’s always, wherever there’s stars going around Hollywood, my cameras are focused on Kim.
47:04 What are you going to do about it? I would take the, you want Beckham? I’m going to remove all the cameras from Beckham and I’m going to light up Kim Kardashian. What are you going to do? We control the streets of LA.
47:15 This is our network. And it was a constant fight. But you know, this is what I do. I mean, you know, when when when when you call the number one fame strategist because we don’t hear the word no.
47:26 Brian Rose: Okay. And you can’t stop. You can’t take a week off.
47:29 Sheeraz Hasan: Bro, you you snooze, you lose, bro. And this was not even how crazy it is today. Today you’ve got billions of people trying to get this much of your attention span,
47:44 Right?
47:45 With content, content, content, content, content harder.
47:48 So you need this just as much now. You need that smartness. You need, you know, I’m still working with big brands and big celebrities and, you know, all these kind of stuff today because you still either it’s a negative story, it’s a positive story or you’re still, you need you need someone who understands this. And now my business has evolved to CEOs,
48:06 Okay, and brands because you know at the end of the day, you know, your your your company valuation, the amount of people that are looking to raise money, I cannot tell you in the last two years, some of my biggest clients I helped raised hundreds and billions of dollars because I worked on their profile, on their fame as a personal right?
48:33 Cuz they would walk in like a rock star when they in front of the money people before they weren’t even relevant. So I went from celebrities to influencers to AI to investors to you know entrepreneurs to founders. So they they they come to us now and they say you know what put the spotlight on us because we want to we want to close that money. And this is the age of the celebrity entrepreneur cutting big corporate deals like Logan and uh Prime and all these that’s that’s what the last few years
49:05 Or it’s not even have to be a celebrity okay you could be you know you could be someone who’s in real estate you could someone in tech but if you are polished and you look great and people see you’re trusted that I can search you up and you exist. How sketchy is it that someone’s asking you for money, he’s talking such a big game, you go put his name into GPT or any AI platform or Google and it’s someone else.
49:38 Okay.
49:38 Or there’s nothing on them and you can’t find zero.
49:40 Yeah.
49:40 Yeah.
49:41 So now you want me to give you money, you want me to invest in your project. To me that’s a sloppy founder. If you can’t do your own personal branding, and you can’t do the basic elements of having a rockstar LinkedIn, rockstar social accounts, rockstar two to three pages of Google, you’re consistently in the news, you’re out there, you’re polished, you’re you’re thought leader, if you can’t even fix this part cuz your PhD ain’t going to fix that. There’s loads of people who have all the degrees in the world, they’re unemployed.
50:18 But the people who focus on their branding, their personal brand, which means trust, it means influence. You’re closing that deal. And I’ve I do this. I’ve seen people who are almost close to broke. Okay?
50:33 I’ve worked with companies. I’ve done deals with them. I’ve helped them turn it around. And it was all because of the visibility and how we polished them all up to go raise that money to take it to the next level.
50:45 Okay.
50:45 Brian Rose: That’s it. It’s needed. And is this that current phase of your career where you’re doing this more for executives and CEOs?
50:53 Sheeraz Hasan: I’m now personally my time I mean I still deal with celebrities. Okay. Because celebrities want two things from me always. Money and fame. I give them deal flow.
51:04 They love Middle East money. They love Indian money. They love Saudi money. How are they going to get there? They don’t know how.
51:11 So I’ve I’ve opened up the new oil from Hollywood to to the Middle East.
51:15 Brian Rose: These are Hollywood clients typically.
51:17 Sheeraz Hasan: Of course, America. They love it.
51:18 Yeah.
51:18 My office is on the heart of the Sunset Strip.
51:20 The epicenter of Hollywood. My studios are right there. You want Dubai? You want Saudi Arabia? You want Kuwait, Qatar?
51:27 I’ve been all over the place. India, all those places. Where you going? How you how you going to find it? How you going to get those deals?
51:35 So that’s celebrities I’ve got by the grace of God ongoing cuz they want money. And of course, they always want fame because they’re going to be relevant, right? And then with the influencers, then then with AI, but me personally right now where I spend my personal time is uh I’ve got teams that do everybody else, but I’m more on the entrepreneur side right now because I’m helping great ideas go from an idea to get funded to have an exit strategy. So companies now are coming to us and say, you know what, how do we work with you guys?
52:08 Just take care of it. We don’t need to know how, what, where, whatever. Let people know about our brand. Go loud, go noisy,
52:17 You know, be in everyone’s faces. We’ll deal with the tech. We’ll do with all the logistics of our business. People need to know about us. Okay.
52:25 So then what we do is we take that full 360 for the CEO, for the owner, for the company, for the brand, for the product, for the service and just go all out. Okay? And and become that solution for them so they can do what they’re good at which is creation and we’re good at amplifying. So I do that now for companies and top CEOs globally.
52:46 Brian Rose: Why change? Is it, do you find this to be kind of your next fascination? Do you like to kind of change every now and then or does the world change as well?
52:53 Sheeraz Hasan: Because I get to meet epic people.
52:54 Okay.
52:55 You know, celebrities, there’s no shortage of them. Influencers I get 10 to the dozen and because I also you know supply that same talent to the people who are trying to raise money,
53:04 Right? So it works. So it works both ways, right? So I’ve got new ideas coming up. I It’s a very good for me as well because I get so many people tell me, “Oh, I’ve got this idea or I’ve got this, but I need this and I need this.”
53:15 And I connect the dots and boom, go, go, go, go. So it’s interesting. You know,
53:19 Brian Rose: You told me about one of your clients. I won’t name him unless you want to. And you said, Brian, he’s landing in Mumbai today. When he comes out of the hotel, I’m going to have these paparazzi on him. He’s going to be covered by this influencer, this, this, this.
53:31 And I was thinking, well, why does he care if anybody in Mumbai knows where he is? Like, because I’m targeting one guy that’s a a high-level businessman in India that I want him to see him so we can cut a deal about this product.
53:44 Yeah.
53:44 And when I heard that I was like wow nobody in the public would ever think when they saw something on an Instagram page that the whole point of that setup was being done by Sheeraz to cut a high-level deal.
53:56 Sheeraz Hasan: 100%.
53:56 And no one will ever know about that. First of all, it was Logan Paul number one and the person’s attention was Mukesh Ambani, the richest man in India.
54:03 Okay?
54:03 And they’re partners now. They’re doing their deals. They’re doing whatever they but it was all because of strategy.
54:08 Okay?
54:08 You know, but let me go one one one step deeper. Okay? Kim Kardashian, I followed the entire strategy of Skechers. Okay? I said, “How can I get Kim to be a brand ambassador of Skechers?”
54:24 I then put my mastermind of what I do best as a strategy. Found out who the CMO was. Found out when he’s going to have dinner at a specific restaurant in Beverly Hills. I made sure Kim was having dinner at around that same time. Created a massive mob scene around paparazzi.
54:42 Wherever this guy would go, Kim would be around. He’d consistently be seeing her. The hell is this girl? That one strategy of putting attention on Kim and letting the CMO know about this girl is getting all this attention wherever I go out. That one move got her a Super Bowl commercial.
55:05 Super Bowl commercial. So you’d think the traditional agent, publicist, all of this, they don’t think this way,
55:13 Right? I’m thinking who makes the decision for the brand, who cuts the check, and how do I make my client known to that person? And how do I make a zoo outside a restaurant so I get their attention? That’s how business is done and it still works today.
55:35 When Logan was going to Mumbai, his manager was sitting with me in, sorry, to India. His manager came to sit me in Dubai said, “Okay, let’s go connect the dots. That’s what we do.”
55:48 Brian Rose: So, you out hustle what I thought would be hustlers in Hollywood. No,
55:50 They’re not hustling.
55:51 Sheeraz Hasan: No, they’re not hustling, bro.
55:52 It’s an old school old school, man.
55:54 9 to 5. I’m the publisher. I don’t do this. I don’t do that.
55:57 No, we’re real time. I’m a real time guy. I move in real time. My team rules moves in real time. We’re on it,
56:04 You know. But but the focus is and I cannot stop here but by why Kim became a billionaire and Logan became a billionaire. And the reason I give these two examples because both came from nothing really. They didn’t have they didn’t have anything. You can say yeah but they were no they didn’t
56:24 Logan had some YouTube stuff but then he got cancelled bro it’s likein it was all small right? How many other YouTubers
56:30 Small ended up with nothing hustling, right?
56:33 But you cannot avoid daily content, consistent content, always showing up. Doesn’t matter you’re getting no no views, you’re not getting any shares. You’re not getting any comments. I’m still going to bang out the best video I can. I’m going to better my one from yesterday.
56:50 And you don’t stop and you don’t take a day off. And you’re consistently doing it. You’re consistently that work ethic. If you do this in any field of your business in anyone, whether you’re an accountant, you’re the lawyer, you’re a CEO, you’re a businessman, you will outshine anyone in your category if you have that mindset and you have that discipline. But you need to have like you have a uh a coach, you have a trainer, a gym.
57:19 That’s what I did and that’s what I still do for top companies or CEOs. If if I know someone’s trying to raise money, then I’m their fame guy that that is pumping them instead of doing in a physical form in a gym is how do I rally up to so so this company buys them. How how do you do it? You you got to rally them. Look at me, right?
57:42 I have the best location in the heart of the Sunset Strip where everyone who’s everybody has to drive past every day. Okay? A billboard costs $1 million a month. If you can get it and they’re all sold out. It’s LVMH, it’s Netflix, it’s Disney, it’s Apple, it’s all the big boys are there.
58:03 When I want to get attention from Zuckerberg or from Elon Musk, I put their name on my on my studio. Those are moves that I make. I’m just going to sit there. No, I’m going to put Elon’s name. Elon Musk, I own Hollywood.ai.
58:19 Zuckerberg, I own Hollywood.ai. Sam Altman, I own Hollywood. Jeff Bezos, his wife, goes to right opposite the fame studios where Hollywood.AI is. She goes to Sunset Tower Hotels, my brother. And he comes out and bam, his name’s on my his name is on my studio.
58:41 These are the moves you have to make.
58:43 Okay?
58:43 Because that’s my target. So I I know how to play the chess moves because I don’t believe in going through the front door. Oh, how am I going to get this person’s attention? How am I going to get this person? Listen, if my target is Elon Musk, then I’m going to take a billboard opposite Tesla’s head office.
59:02 I’m going to get that dude’s attention. Same as Zuckerberg. They’re all humans, man. They’re human beings.
59:07 Brian Rose: Has this ever not worked?
59:08 Sheeraz Hasan: It always works.
59:09 Brian Rose: I thought you would say that.
59:10 Sheeraz Hasan: Always, bro. Always worked. Why would it not?
59:12 Brian Rose: Cuz you win or learn.
59:13 Sheeraz Hasan: Why? Why would it not work?
59:14 Brian Rose: I don’t know. Maybe you spend all this money and you don’t get their attention and nothing happens,
59:17 Sheeraz Hasan: Bro. What did I tell you from the beginning?
59:18 Brian Rose: What?
59:19 Sheeraz Hasan: You don’t stop. So you don’t question it.
59:23 I have a belief. You go when the word the word ROI, I can’t
59:31 I cannot focus on that word because I cannot legends and people who are like icons they don’t follow the word ROI. Okay.
59:45 They go. When you want to dominate, you’ve just got to go, go, and you don’t stop because in one moment that person’s going to say, “Shit, this dude is not giving up. What does he want from me right now?” And there you’ve cut your deal and you’ve set yourself up that no one else can do.
1:00:04 Brian Rose: Okay. Is it hard to find someone as committed as a Logan, as committed as a Kim that will make that content every day when they’re nobodies and to continue going? Is it hard to find people to work with that like that?
1:01:13 Sheeraz Hasan: If you like someone like myself, I’m in London right now. I can find that apple right now. Then just like a coach, like you have to train, they have to follow the steps and they’re out there because people want it. But the challenge is they don’t have what I said from the beginning, who’s in your ear. Right?
1:01:36 If you don’t have that person who’s pushing you, championing you, and say, “You know what? I love this guy. I’m going to push, push, push, push, push.” Or you’re saying, “No, you’re not going out tonight. You ain’t going to that date.
1:01:48 I’m gonna have dinner with this beautiful actress. I’m gonna go to this party late at night.”
1:01:54 Right?
1:01:54 So, it comes back down to what I said at the beginning, who’s in your ear. So, that’s super super important that you need to have people around you that are going to consistently keep pushing,
1:02:05 Okay?
1:02:05 And find out what you want.
1:02:06 Brian Rose: And also in the parallel universe, there’s a Logan Paul that just kept making the same old videos in the same old YouTube celebrity house and never went anywhere because he didn’t have big ideas from you or big strategies or paparazzi or eyeballs.
1:02:18 Sheeraz Hasan: You need both, right? You need everything, right?
1:02:20 Mayweather, I’ll give you a classic example, right?
1:02:23 Brian Rose: Logan Paul is a boxer. Let’s call it a boxer.
1:02:26 Sheeraz Hasan: Yeah. He’s had a few heights. Yeah.
1:02:28 Okay. How can he fight Mayweather? He can’t,
1:02:31 Right?
1:02:31 How? Think about it. You’ve got people who are boxers of like all sorts that can never in their wildest dreams fight Mayweather. The guy’s the best in the world that’s never lost. And you’ve got my client and we want to get the attention of Mayweather.
1:02:49 I made that happen. What did I do? I got Logan coming out of a restaurant and I have the clip for you by the way and my paparazzi are saying to him, “Are you going to fight Floyd Mayweather? Are you going to fight?” There was no deal.
1:03:06 Are you going to… And he said, “I’m going to f***ing break his neck. I’m going to snap him. I’m going to break him. I’m going to I’m going to do…”
1:03:15 He’s just basically bashing Mayweather. We turn that into news, brother. And behind the scenes, the fight got done. It was all from poking Mayweather outside of a restaurant on Sunset Boulevard that me and the manager coordinated, Logan’s manager to to rally him up. Then they found the investors.
1:03:36 Then the fight happened and boom, Logan now fights the best boxer in the world. I mean, come on.
1:03:46 Brian Rose: It’s pretty crazy that actually happened.
1:03:47 Sheeraz Hasan: Think about it.
1:03:48 Yeah. So, how can you knock these guys? They’re thinking so big. Yet, you’ve got everyone else, whether you like Jake or you like, it doesn’t matter, bro. They’re changing the game.
1:03:59 They’re changing the rules of the game.
1:04:00 Brian Rose: Tell me about Jake because he’s had an crazy come up and he’s be in the boxing world and he’s also extremely polarizing. He knows how to get fame, get attention,
1:04:11 Because he’s loud.
1:04:14 He doesn’t care. Yeah.
1:04:15 He’s going to make those statements. Knows how to get attention and he doesn’t care.
1:04:18 Sheeraz Hasan: They don’t care.
1:04:19 Yeah.
1:04:19 There’s no rules.
1:04:20 There’s no rules.
1:04:20 Just go. There’s no rules.
1:04:23 How do we know Andrew Tate? Because he speaks and he doesn’t shut up. He speaks. He doesn’t shut up. Speaks.
1:04:30 Speaks. Speaks. Speaks. Nothing special
1:04:32 Everywhere.
1:04:32 Right. The biggest case study that everyone watching your show right now, is the biggest case study of all times is Donald Trump.
1:04:43 Yeah.
1:04:44 The guy’s a beast. He’s just the most famous man in the world.
1:04:46 Beast.
1:04:46 Yeah. It won in the presidency.
1:04:49 All odds against him. All odds against that dude. I interviewed him before he was president on Dubai TV, one of my companies. He was coming to Dubai uh doing real estate and so forth. The guy is a beast.
1:05:04 Forget political beliefs. I don’t talk about politics. I’m about fame here. The guy would do a press conference and show up 60 seconds late on the live stream. This guy’s word they’re Trump on the live stream and everyone’s waiting that extra 60 seconds, 20 seconds, his brand is everywhere and then he shows up.
1:05:30 Then not only was it a miracle on the first time that he he became president because was he smarter than everybody else? No. Did he have more money than anybody? No. He went louder and he said, “I will make America great again.
1:05:47 I will make America great again.” He non-stop bombarded us. Bombarded her. Did you think Donald Trump would ever say, “What’s my ROI?” Never.
1:05:57 I’m going to become a president. I’m going to go all out and I’m going to make the whole effing world know that I’m the guy. Boom. Boom. Boom.
1:06:04 Then four years of hell. About to be locked up in jail. They escort him into the New York police station from mugshot. The guy’s about to be destroyed. Today he’s the president again.
1:06:28 So you’ve got to look at these people. It’s very simple. Know what you want. Nothing’s going to stop me. President Trump, if he if he had negativity from his wife, he would have never become president.
1:06:47 His family supported him. Go. If she had been negative, he would have never become president. You need to have that. That’s why I told you the right partner.
1:07:02 These are the things that will, like, the end result of your life is the people that you chose to be around you. And sometimes you have to make tough decisions for the sake of your children. But what you can’t do is not live your greatest life. Because in the end, you can still help even your ex earn your loved ones because you were great. But you can’t get anyone in the way.
1:07:39 So when you look at someone like Donald Trump, I don’t care what anyone says about this guy. That is the true Rocky. That one story and that case study should make all of us say that I want to become a better businessman. I want to go louder. I want to go bigger.
1:07:56 I want to I want to get my voice out there because he really, there are so many more smarter people. But no one had the power that this guy had.
1:08:07 Brian Rose: Was he the first celebrity entrepreneur?
1:08:08 Sheeraz Hasan: Probably the first celeb entrepreneur. Right.
1:08:10 This guy’s a beast.
1:08:11 Brian Rose: When he’s in New York, he leveraged the tabloids to get the real estate. He knew the game. Yeah. He knew the game.
1:08:17 Sheeraz Hasan: Fame.
1:08:18 Yeah.
1:08:18 Fame made Trump president. It’s very simple.
1:08:21 Brian Rose: Yeah. And kept him out of jail.
1:08:23 Sheeraz Hasan: 100%.
1:08:24 Brian Rose: Yeah.
1:08:24 And look, we say what we want.
1:08:28 Crypto. He’s making moves that no one else has been able to make right now. Right.
1:08:33 Sheeraz Hasan: Yeah.
1:08:34 But he can only do that because when he was rock bottom, he had a wife that was stuck by him. Let’s start there. The whole world is talking s*** about my husband, getting kicked out of the White House, and the same woman is there. I’m sorry, man. I salute them.
1:08:58 I salute them.
1:08:59 Well, because that’s in your moment of who is real in my life.
1:09:04 Brian Rose: And you’ve seen a lot of that breakdown behind the scenes.
1:09:06 Sheeraz Hasan: And they didn’t.
1:09:07 Brian Rose: Right. Okay.
1:09:08 Sheeraz Hasan: I’ve seen people’s marriage and and I give an analogy. It’s a it’s a prink. It’s a pink spray. Pink bottle looks beautiful, right? Pink spray comes out.
1:09:19 If if if you put pressure on someone, that pink will turn brown. So, people will change if pressure is there. Melania Trump did not change. She supported her husband and after the four years, they’re all winning together. So, you have to be very wise of who you allow in your circle.
1:09:41 Me myself, I went through the heartbreak. I went through the pain and I said to myself, “Never again. I’m not going to allow any negative forces around me, including my mother.”
1:09:55 Brian Rose: Okay. So, you had some people pulling you, pulling you
1:09:57 Sheeraz Hasan: All the time, man. Okay. Non-stop. Family could be the worst.
1:09:59 Brian Rose: Of course. Family, they’re the closest.
1:10:02 Sheeraz Hasan: Yeah. Toxic
1:10:03 Proximity.
1:10:04 Okay.
1:10:04 Right. And now I my my whole family, my love life, my my loved ones, they know they know how I operate.
1:10:11 They’re either edited out or they’re on track.
1:10:13 Yeah.
1:10:14 Okay.
1:10:14 Yeah. And it’s not bad cuz it’s it it makes them a better person.
1:10:18 Brian Rose: It’s the it’s the analogy when you’re in the in the airplane and the the masks come down. If you can’t put your mask on first, you can’t help the next person. So, you have to be the best version of you no matter what. And then you can help everyone else.
1:10:31 Sheeraz Hasan: And you’re going to help everybody.
1:10:32 Brian Rose: But if Yeah. But if you compromise yourself, everyone loses. Everyone loses.
1:10:35 Sheeraz Hasan: Okay. I’m with you.
1:10:36 Brian Rose: Then we all lose.
1:10:37 Sheeraz Hasan: Yeah.
1:10:37 And but what we’ve got to do is I cannot and I I always say this and that’s why I’m glad I came on your show because you’ve got a very big audience. Okay. You’ve got a very big reach. But what’s important for them is to hear what I’m telling them today that if you focus on your personal self now, you still have time and be the best version of yourself now. If you do it now, you’re going to sell through.
1:11:05 If you don’t, why do you think I have Hollywood.AI? It’s going to replace actors. It’s going to replace, it’s already replacing influencers, models that don’t even exist right now with AI.
1:11:18 Yeah, you can create all this now with AI. Now, you got look at yourself 1 2 3 4 years from now. If I don’t sort myself out right now and I don’t make my moves, you you could even today, right? That’s what I do in my own business with Hollywood.AI, you can have a Brian AI that works 24/7, speaks multiple languages, and the average person won’t even know that it was you even talking. Look how powerful that is.
1:11:47 Brian Rose: Yeah, that’s happening, right?
1:11:48 Sheeraz Hasan: But you’re already a brand. For people who are starting up right now. If they don’t catch up on this wave, there’s going to be AI CEOs. There’s going to be so many staff as we it’s already happening right now that’s being replaced with AI.
1:12:03 Yeah.
1:12:03 Okay. They’re they’re much more it’s only going to get a thousand times better in a very short period of time. So the AI when you’re talking about fame, what does GPT say about you? And if you can’t control this narrative, how are you gonna get a job? And let’s go even deeper.
1:12:25 How are you gonna find your soulmate? Even put money aside
1:12:29 Brian Rose: Because they’re going to GPT you as well.
1:12:30 Sheeraz Hasan: Think about it. You go to a bar tonight, someone just says, “I had a really good chat with this person, whatever. Let me let me search up on him or her.” Based upon what a prompt says could be your next business partner, your your next wife or husband. That’s where we are today.
1:12:51 A prompt.
1:12:53 So, people need to get their stuff in order, right? There’s a real sense of urgency. It’s now, man. Otherwise, you’re going to lose the game.
1:12:59 Okay.
1:12:59 So, this is something as a business owner, as a staff, as an entrepreneur, as as as anyone, everybody.
1:13:06 Brian Rose: You were in an Uber coming over here.
1:13:09 Sheeraz Hasan: Yeah.
1:13:10 Brian Rose: And you schooled the Uber driver to get you had a download ChatGPT, and you started working on how he could build a personal brand.
1:13:16 Sheeraz Hasan: I said to him, that’s all I said to him. True story. Coming to you from from London. I said to him, “How are you today?” One simple question, right?
1:13:27 And he said, “I’m okay.” I said, “Okay, that’s good.” And he started driving and I said, “You need to be happy, brother.” And I started telling him, “I’m coming on your show, right?” So, I start talking to this guy and he said, “Oh, we’re really I’m actually not happy.
1:13:45 Having marriage problems, kid problems, financial problems, this this this this.” And I said, listen, I said, you know, do you know about AI? And he had no idea what I was talking about, right? So I said, what I’m going to do is I’m going to uh put something in into ChatGPT, okay? And I’m going to find out, right, how you can make more money as an Uber driver, right?
1:14:08 He the guy didn’t even know what I was talking about, right? I might even have it on the phone, right? Um, actually I’m going to show you because it was very powerful. And and the funny thing was he had no idea what I was talking about. And this is like majority of the world right now by the way, right?
1:14:25 Because AI where it’s where it’s where where where crypto is infancy.
1:14:31 Infancy.
1:14:31 Brian Rose: I’m surprised you’re into AI.
1:14:32 Sheeraz Hasan: Oh, big time.
1:14:33 Because you would think you’re into still building personal brands, but you see the future, bro. I’m like on it, bro. I Bro, I have Hollywood.AI and Bollywood.ai. Imagine how in the hell could I get those two brands if I wasn’t on top of AI, right? And let me let me tell you something how powerful this is to people who are watching this, right?
1:14:55 This when I played this to this guy, right? It was the biggest game changer, right? That I that I showed this guy, right? And it was where is it here? Um, yeah.
1:15:11 Got to find this clip for you, but, oh God, I don’t remember where I put it.
1:15:16 Brian Rose: You can summarize it.
1:15:16 Sheeraz Hasan: Yeah. Basically, I’ve got to look for it because there was so many uh chats on this thing, but uh
1:15:22 Brian Rose: What did it say?
1:15:22 Sheeraz Hasan: Basically, what it said to the guy, what what it what it what what it said to the taxi driver was that you’re earning this much money as an Uber driver right now and you’re unhappy. Let me give you 10 ways of how you can double your income with the same job that you’re doing so you don’t have to be unhappy. Let’s start with being an Uber driver. You control your own schedule. So let’s just start there that you don’t work for anybody.
1:15:53 So let’s so the AI put them in a different frame of mind. Then it went on to say, “Download this app to show you where all the crowds and all the surging of pricing is in real time where you can be paid more money, okay, if you cruise around in those areas.” And the guy’s thinking, I said, “Did you even know about this app?” He said, “No.” I said, “So, you could have doubled your revenue right there.”
1:16:18 Then it said that go to a real estate broker in London and tell those real estate companies that my name is so and so. I meet 50 people a day and I talk to my customers. I make them all happy. I meet tourists. I meet business people.
1:16:35 They all come in my car. I’m going to talk about London real estate, of why London real estate is so important. And there’s one company that you guys I can refer you to and they’ll pay you money for that and if something sells you’ll make more money. It was boom, boom, boom. By the end of my journey, literally the guy stopped out.
1:16:56 He got so nervous outside your offices, your studios. He went to get a cigarette and he’s reading this GPT and he’s thinking, “Oh my god, I literally can change my current situation right now if I just follow 1 2 3 4 5.” So that’s where we are today. That was with an average person having a regular income where AI just said, “I can x amount
1:17:23 Your income right now, right? So you can spend more time with the family, more with your kids, no fighting at home. Even gave one example which blew my mind away. He said, “Go into,” the AI said, “Go into your house and everything you don’t need, sell it. Think about that.”
1:17:47 And I said to him, “How much stuff do you have in your house? Electronics, gadgets, whatever you have, do you think you could turn that into money?” He said, “My house is I’ve spent so much money on stuff. I don’t use it.” The AI said, “Remove all the stuff that you bought that you don’t need and sell it.”
1:18:08 Brian Rose: Okay. So, you think the future is AI?
1:18:10 Sheeraz Hasan: 100%. And that
1:18:12 With all people.
1:18:13 Brian Rose: Okay. And when it comes to fame, that means you have a small window to create your brand.
1:18:18 Sheeraz Hasan: And let’s just say AI. Let’s just Okay. Let’s just say Brian.
1:18:21 Yeah. Let’s say me. There’s there’s someone like yourself right now. You’re already famous. You already built, but let’s just say I’m now looking at you thinking, “Wow, I want to be like Brian or whatever.”
1:18:30 The beauty with AI is that I can create an avatar. I don’t need to physically do it. So, you don’t have an excuse anymore. So, if you’re a real estate broker and you’re like, you know what, I don’t want to film like Logan. I cannot shoot all this content.
1:18:46 Guess what you can do today? You can build a digital version of yourself and it will work 24/7 365 in all languages on all platforms and you sit at home. So if you’re not going to do this now, you don’t even have an excuse. I help build stars that are to put the real work in
1:19:06 The real hard work. AI, you can create a digital version of yourself today. Let’s call myself Sheeraz the accountant. Okay? And I’m going to digitize myself.
1:19:18 I’m going to create content in all languages so people learn about finance. They understand everything about finance, where to invest, where not to invest, how to do your taxes, all of in all languages, posting that content out non-stop. And I didn’t produce any of it. It was all AI. That’s where we are today.
1:19:36 Brian Rose: So if that’s where we are today, and now you’re going to see robots roaming around soon in London.
1:19:42 Sheeraz Hasan: Yep. Soon,
1:19:42 Right? All of this stuff is happening, you know, and and what’s going to be more of attention. You go into a restaurant or a robot walks in. That’s where we’re going right now. Asia is leading this right now.
1:19:57 You go, there’s police, robotic police everywhere. There’s all this going into restaurants. Elon Musk just opened Tesla diner right near my uh Hollywood AI offices right there. It’s all robotics
1:20:09 London Real promo: Investment club today. Hey, I consider it the best investment that I’ve ever made. We get
1:20:30 Sheeraz Hasan: without question. There’s no humans. You’re walking in there and you’re getting food, popcorn, all these burgers and all that stuff with that.
1:21:02 So it’s it’s now, okay?
1:21:05 You you don’t you don’t do it now, you’re going to lose the game. The advantages that people have now right now is you are at the beginning of this wave. So if you are ever thinking about but I don’t have enough money, I don’t have enough skills, AI will do it for you.
1:21:21 Okay?
1:21:21 All you have to do is educate yourself enough, learn about it, and let AI do the work for you and then you will create magic.
1:21:32 Brian Rose: Okay. How do people start? And there’s people out there right now that say, “Yeah, but this doesn’t apply to me.
1:21:38 I’m a high school student.”
1:21:39 Sheeraz Hasan: Okay, I’m a high school student. Let’s start here. I’m a high school student, right? So, let’s start here. Number one, okay, let me first create my online presence.
1:21:49 I’m a high school student and my name is called highchool student.com. Let me at least own my name, whatever your name is online. Let me own my social media accounts. Let me put beautiful pictures, beautiful videos as a high school person. Let me start building myself up from the beginning so I at least I’m building a digital footprint of myself.
1:22:14 Use AI tools to write your bio, write your story. There are no excuses.
1:22:19 Yeah.
1:22:19 Start getting AI to feed LinkedIn posts, YouTube posts, TikTok posts, Instagram posts. It’s doing it all for you as the high school student. Now, what’s going to happen as all of that’s doing it with AI, your digital and even if you want, you’re shy, but you you know, you can even make yourself an anime. It might not even be your face cuz you don’t want to be famous. That’s okay.
1:22:45 But it’s still your name. And now your brand is out there. It’s consistent. It’s building it as a high school person. You’re doing your education.
1:22:54 You’re doing your study, but you’re building on the side. Now, what’s going to happen when you go to apply for a job or you go to apply for an American visa or you go to apply for a mortgage? Guess what? They trust you. Look at your digital footprint of what you’re doing.
1:23:10 That’s going to get you your job or your next paycheck or your next investment or your next deal better than anybody else. Now, I’m going to give you an example. Mark Zuckerberg just offered people $100 million salaries. 100 million, 100 million, 200 million, billion dollars, 500 million, 500 million, billion dollars based upon who are the best in AI. So if he’s going online saying, “Oh, he worked on OpenAI or this person done this fame.”
1:23:48 If they had polished up looking, they’re on their LinkedIns. Imagine if they didn’t even exist. How you how you gonna get found by Zuckerberg? Zuckerberg saying they’re the 10 people that work for Sam Altman. Hire them more.
1:23:59 There’s $5 billion. Go. I want them all because they had a LinkedIn presence because they had… Imagine if they did not do any of that, but they were just some tech geeks that did they were brilliant what they did, but they didn’t have any online visibility.
1:24:14 No. He wants the guys that wrote the papers. He wants the guys with the name, the guys at the conferences. Who’s the guy?
1:24:20 Who’s the guy?
1:24:21 It’s fame. You’re right.
1:24:21 It’s fame.
1:24:22 Yeah.
1:24:22 And that got those people a12 $200 million paycheck.
1:24:27 So now let’s go back to the guy in high school. If you master this now, you’ve just increased your odds of getting a better partner in your relationship. You get a better job. You get into better universities. You’ll you you’ll start growing bigger and better cuz they don’t teach this in school.
1:24:48 What they teach is you work, you work, you work, you work, finally you get your degree. Now you go and there’s a 1 million people lining up to get the job or you go loud from day one, use AI and polish yourself up so you don’t have to go to the line. Someone calls you for the job.
1:25:10 Yeah. And that’s how Kim Kardashian, Logan Paul, Zendaya, all the celebrities that I’ve worked with, all of these huge stars, Logan, all of them. Fame got them the call. Or you’ve got lines of people trying to get that job,
1:25:27 Right? They all look the same.
1:25:29 And I have no family members. Sometimes I go to dinners. Oh, Sheeraz, you know, I’m not getting a job. And you know, I’ve got this degree. I’ve got this, I’ve got this.
1:25:39 I said, “Let’s let’s let’s let’s look at let’s let’s let’s I’m an employer. I’m someone from a company. Let’s let’s dig around. Who is this person applying for a job?” Cuz this toilet paper that you call a resume, it’s not s***.
1:25:51 I don’t believe this. It’s all garbage. Let me see what’s online. And when I see nothing online, if you’re there studying every single day to get an exam pass, all I ask you is spend an hour in your fame a day. One hour.
1:26:07 Just one hour. And that one hour is uninterrupted. Even if it’s AI doing the work for you, give yourself this favor and get that’s your gift back to yourself.
1:26:19 One hour of your own fame work a day. You do that, brother, your life will change. Just one hour, that how can I improve my fame every day, and then you break it down into my personal life, into my business life. What are the 30 minutes I can spend on my personal life? Maybe take better pictures, maybe look nicer, maybe write some more hobbies if you’re single, example, right?
1:26:46 Build yourself up. Build your profile up. How do how do you think Match.com and T? How do you think all these dating apps work? It’s a it’s a it’s that one swipe could be the person’s wife, man.
1:26:58 That’s how important this stuff is. You’re looking at something like that and you’re clicking, I want to be with that person. If you don’t have that existence today in your business or your personal life, it’s the it’s the difference of being with the right business partner or the wrong business partner. The right personal soulmate or the wrong soulmate based upon what are you feeding it out there. And if you, like you said earlier, it’s the best version of yourself.
1:27:26 If you put that out there, then you’re going to attract someone equally. If I can take people with great ideas or great businesses and they cannot raise money through me being their strategist, they’ve raised billions of dollars just because I focused on their fame. That tells you everything. Business idea, everybody had it. But who was shining more?
1:27:52 Who was winning the awards? Who was on the power list? Who was being seen at the events? Who’s just double downing on themsel. That’s why ROI is not betting on yourself.
1:28:04 Betting on yourself. I’m all in. I’m all in. I don’t care because at the end I’m going to get so much more back that you can’t even figure out how how the how the hell that happened. Because the reality is once you’re more famous, you’re going to make more money.
1:28:17 You’re going to get more deal flow. If I read that this broker sold this much real estate, I’m going to think I’ve got to get to that guy. So it doesn’t matter how much money he spent in building it, he’s now going to be listing properties that are a billion dollars. He’ll get all his money back. So this is, you know, people need to realize right now that we’re in an age right now that it’s such a powerful age that we’re in right now that we don’t have excuses.
1:28:47 So you have to, number one, make sure you are surrounded by positivity. Number one, don’t allow anyone or anybody to say you can’t do it. That’s number one. If you are single, go like a bullet and use all the tools in I in AI to make it happen. If you want in a relationship, sit down as a couple and say this is how we are going to dominate our industry together, but this is what we have to do and these are the sacrifices we have to make now.
1:29:21 And if we make those sacrifices for the next one or two years, all of our lives are going to transform. Don’t give me headache. Don’t put me down. Don’t hit on me when I’m down. When I don’t have the money, I don’t have the cash and things are tight.
1:29:34 Don’t. Because Melania Trump didn’t kick him when he was down. She supported him and he brought him back to become the president of the United States. So, we need people around us like this. And then the fame part, it just happens.
1:29:50 It’s called magic. It just happens.
1:29:52 Brian Rose: Powerful advice.
1:29:53 Yeah.
1:29:53 What are you doing five years from now?
1:29:55 Sheeraz Hasan: For me, five years, I’ll be really honest with you. I’m a place right now, there’s only two brands. I have three brands. Fame is forever. That’s never going to go.
1:30:06 Brian Rose: That’s why it’s tattooed.
1:30:08 It literally is tattooed on your arm.
1:30:09 Sheeraz Hasan: It’s tattooed on my arm because I know the power of fame. That’s why I put it on there. And the reason I put it on there is because it’s painful to become famous. It’s painful. Always remember that.
1:30:18 So that that will always be there because I’m almost like a guide, a blessing from God where I’m I’m always giving back. I’m helping. I’m guiding people and their lives transform, right? They become rich, they become successful. That’s one gift that will always always be giving.
1:30:34 From 5 years from now, I would have exited both of my companies, Hollywood.AI and Bollywood.ai. Right now, I hold the hottest real estate brand in the world for entertainment and technology. It’s Hollywood. Hollywood.ai. Bollywood.ai.
1:30:51 These two brands, my eyes are focused on Elon Musk, Jeff Bezos, Sam Altman, Mark Zuckerberg, all the big boys and all the big boys in China. That’s my focus. Okay. Right now. If they are ready to really control the future of entertainment, then they need to cut a deal with me to control the future of entertainment, which is Hollywood.AI and Bollywood.ai, which will be my exit in the next 5 years.
1:31:22 Until then, I’m going to keep doing God’s work, helping people, guide them so they don’t have to do a deal with the devil for fame. They don’t need to sell their soul and put them on a path that they listen to what I’m saying. Learn from all the strategies that made Kim Kardashian, made Logan Paul, made Zendaya. Learn all the mistakes that they made. All the things that was great, all the good, the good and the bad.
1:31:49 I did it. I have the formula. Follow this path and your life will transform. Don’t let I don’t have enough money be the reason why you don’t take the next step. Get that out with AI.
1:32:03 We’ll figure it out. The Uber driver found a solution of how to 2, 3x his money just by doing a for small tweaks. Don’t let the fear of the devil or negative force say to you, I can’t do it. Remove that part and God will give you everything.
1:32:22 Brian Rose: I love it. And you’re spending time in LA, Dubai, India. Those are the regions you spend a lot of time.
1:32:27 Sheeraz Hasan: My home will always be LA.
1:32:28 Okay.
1:32:29 Okay. Always. Right. Because that’s where my influence is based.
1:32:33 All of my celebrities, all of my influencers, the innovation of tech and entertainment. It’s California. Between Northern California, something that’s my home, right? Where I live, where it’s the most beautiful place for me is in Dubai. It’s the safest place in the world.
1:32:51 It’s the most inspirational place. You have the beautiful voices around you. It’s everyone’s encouraging. It’s just a beautiful place to be. Right.
1:33:00 So, I’m there. Home is Dubai also. Um and then India, it’s only a couple of hours which I service Bollywood. So, I’ve got Hollywood, Bollywood and I’m there in Dubai. But I also travel.
1:33:11 I’m traveling all over the world. And it’s also good to to come back to London as well, you know. But one message I have for London, one message I have is that I ask one thing for whoever’s watching you just for one time on this one episode that you watch with me. Dream. Dream.
1:33:31 Just please dream.
1:33:33 Brian Rose: London stopped dreaming a while ago.
1:33:34 Sheeraz Hasan: No, bring it back. Bring the dream back on a personal level. What is it like to have a dream? Because once you allow yourself, it doesn’t matter who you are. I’ve come from very humble beginnings.
1:33:52 Okay? Dreaming is the most powerful feeling of growth because you have that energy. There’s something better that’s going to come. And that’s the one thing I want people to realize is don’t compromise that whatever the dream is, have it. Don’t settle.
1:34:15 Don’t settle. That’s why when you say enough is enough, when the moment of okay, it’s done. That’s now you need to say that now I need to start dreaming for myself. With your analogy of the mask, that’s today. You make that a absolute priority right now that I’m going to start dreaming.
1:34:37 Whatever level of dream it is, I’m turning that dream on and magic will happen.
1:34:43 Brian Rose: I love it. How can people follow you on social? How can they learn more about what you do as services website?
1:34:49 Sheeraz Hasan: So, so for me, I’m very public. So, on Instagram, I’m @ Shiraz. S E R A Z. On X, it’s Shiraz Hassan. S H E R A Z.
1:35:00 Han. My website is shar.com, famebysharazz.com, and I also do something very uh important for companies or brands. It’s an audit. So, if you’re looking for the next steps, you know, I I offer free 15-minute phone calls with my team. They listen to your ideas or where you’re at, how is it working, personal, professional, business, whatever you’re looking for.
1:35:22 You’re looking to raise money, you’re looking to become famous, or you want to make your brand the next Prime, whatever it is. We listen to, you know, the kind of ideas that come in and then if it fits, then I do something that’s called a 30-day fame audit where I sit with the client and I put the lift up the hood and say, “Okay, with my binocular eyes, what do I have to do right now to take this to the next level?” And then we just build relationships.
1:35:46 But in order to get hold of us and work with us, it’s uh, you know, all of all of our platforms on all on across all socials and website. And if you’re interested in Hollywood.ai AI and Bollywood.ai. Just go to the domain names. If anyone wants to literally control the future of Hollywood, now’s the time cuz you’re going to remember this show. There’s only two names in entertainment.
1:36:10 Hollywood.ai and Bollywood.ai. And right now, they’re in my hands.
1:36:14 Brian Rose: Sheeraz owns them and they’re not cheap.
1:36:15 Sheeraz Hasan: And they’re not cheap at all because it’s the future of entertainment. But you will know one day that someone actually made that move and that person or that company will literally become the new Hollywood cuz the old Hollywood is being replaced by prompts rapidly like this.
1:36:35 Brian Rose: Wow, that’s scary. Uh Sheeraz, this has been amazing. Uh thank you for doing what you’re doing. Uh, you gave me a short version of this on the stage when I saw you in Cannes recently, but this is powerful and I love seeing the roots of where this happened. I had no idea it was a restaurant.
1:36:52 Sheeraz Hasan: Down the street from you, brother. Tuna, sweet corn sandwich, and a coffee that changed my destiny with a black cab driver.
1:36:59 The black cab driver. I love them because it was that guy that ran into the black taxi and was so hooked to someone influential like yourself, like people are just listening to you right now. This guy was listening to this and I knew that’s how many people you reach. So for me, you know, when I was coming here, I got goosebumps because I remember driving to the radio station. In fact, the radio station was like around here some Kiss FM or whatever it is.
1:37:29 It is LinkedIn or whatever it was here and it came from this. So the people that you’re doing for the people who are watching you and supporting you even if they try and silence you, brother, no one can silence magic.
1:37:43 Amen.
1:37:43 They can’t. Just you keep doing what you’re doing because you are changing lives. You are helping people. You are educating people. Everyone silenced Trump, brother.
1:37:57 He became president. So when YouTube and all these other people around the world, I deal with all of these people. I deal with all the social media people. Trump got shut down, became president.
1:38:09 Yeah.
1:38:09 Because of the people and because you’re helping people and you’re guiding people and you’re making a difference by bringing people onto your show. You’re using your time, you’re using your experience, and you’re giving a platform to help people. The blessings are really with you,
1:38:27 You know, and what you’re doing. And I just hope you continue doing this in multiple countries because you’re really doing God’s work. You’re you’re doing you’re really helping a lot of people with the platform that you’ve uh and I’m and I’m happy that I came.
1:38:41 Brian Rose: Me, too. Well, thank you, man. I appreciate that. I appreciate your ideas and your vision and uh I hope we do some big things together.
1:38:48 Sheeraz Hasan: Let’s do it, brother. I’m ready.
1:38:49 Brian Rose: All right, man. Thanks so much. Yeah, appreciate you.
1:38:50 Sheeraz Hasan: Thanks.
