Social media has turned attention into money, and anyone with a phone into a potential broadcaster. It has also handed huge power to a few platforms. Brian Rose has talked to influencers, social media pioneers, researchers and the founders of new networks about how they built audiences, what the platforms do to us and who controls the conversation. The guests range from Instagram stars and early YouTubers to a New York Times columnist and a Web3 founder. Every full interview is free to watch.
Social media expert and former Apple evangelist Guy Kawasaki, VaynerMedia founder Gary Vaynerchuk, New York Times columnist Thomas Friedman, Instagram star Dan Bilzerian, Demos researcher Jamie Bartlett, media strategist Sheeraz Hasan and So You’ve Been Publicly Shamed author Jon Ronson on how social media really works.
Sheeraz Hasan argues that fame is the new currency and that attention is now worth more than money. He says he helped launch Kim Kardashian and Logan Paul. Guy Kawasaki, who worked under Steve Jobs at Apple, shares the methods from his book The Art of Social Media. Gary Vaynerchuk explains why he believes hard work and constant content win. Dan Bilzerian talks about the lifestyle that made him one of Instagram’s best-known names, and Louis Cole describes how daily travel videos earned him millions of fans. Tai Lopez shares his views on learning and mentors.
In 2018 Thomas Friedman of the New York Times discussed Facebook as it came under fire. Jamie Bartlett, who ran the Centre for the Analysis of Social Media at the think tank Demos, explains what happens in the hidden corners of the internet, and in Radicals looks at the movements growing online. Joonatan Lintala, chief executive of the Web3 social app Phaver, makes the case for a network where users own their content and speech is not censored. Michael Shermer, founding publisher of Skeptic magazine, asks why liberals stopped defending free speech.
Jon Ronson, author of So You’ve Been Publicly Shamed, talks about how free online porn changed the lives of the people who make it. Sammy “The Bull” Gravano, the former Gambino family underboss, explains how he found a new audience online after prison. Myles Dyer describes his 24-hour webcam chat for UNICEF and how he uses digital platforms for social good. Douglas Rushkoff argues that the platforms should serve people rather than treat them as data, and Brian Rose explains how London Real used social media to grow.
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Who has London Real interviewed about social media? Brian Rose has interviewed Guy Kawasaki, Gary Vaynerchuk, Thomas Friedman, Dan Bilzerian, Jamie Bartlett, Sheeraz Hasan, Jon Ronson, Michael Shermer, Louis Cole, Tai Lopez and Phaver’s Joonatan Lintala, among others.
What do the guests say about growing an audience? Sheeraz Hasan says attention is the most valuable asset there is. Guy Kawasaki and Gary Vaynerchuk focus on posting useful content consistently, while Louis Cole shows how a simple daily video habit can build a global following.
Do the guests think social media is good for us? Opinions differ. Jamie Bartlett and Douglas Rushkoff raise concerns about extremism and data, Joonatan Lintala wants platforms users control, and Myles Dyer shows how the same tools can be used for charity.
Are the full social media episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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