Tom Bilyeu on London Real: Mindset and Impact Theory

Tom Bilyeu is an American entrepreneur and media host who co-founded the protein bar company Quest Nutrition and then the media company Impact Theory, where he hosts the interview show of the same name. His work focuses on mindset, personal growth and entrepreneurship.

London Real has two episodes with Bilyeu, published in 2017 and 2019. In conversation with Brian Rose he talks about limiting beliefs, growth mindset, finding your passion, the risks he took in business and his ambition to build a media company inspired by Disney.

Both episodes are listed below with a short summary.

Bio

  • Name: Tom Bilyeu
  • Known for: Co-founder of Quest Nutrition and Impact Theory; host of the Impact Theory show
  • Official site: impacttheory.com
  • London Real appearances: 2017 to 2019, 2 episodes

Start here

Impact Theory: How To Develop Your Passion & Pursue Your Purpose (December 2019). The fuller conversation on his story, mindset and purpose.

Every Tom Bilyeu interview on London Real

  • Impact Theory (June 2017). Recorded in the London Real studio: limiting beliefs, how he decided to launch Impact Theory, and why the Walt Disney Company inspires how he builds his brand.
  • Impact Theory: How To Develop Your Passion & Pursue Your Purpose (December 2019). Finding your passion, film school and Disney, growth mindset, doubt and putting his house on the line, and meditation and intermittent fasting.

Key ideas

Limiting beliefs hold you back

Bilyeu argues that what most limits people is what they believe about themselves. He promotes a growth mindset: the idea that skills and intelligence can be developed through effort and learning.

Passion is developed, not found

As the title of his 2019 episode suggests, Bilyeu believes you develop a passion by working at something, rather than waiting to discover it, and then use it to pursue a purpose.

Build like Disney

Bilyeu told Brian Rose that the Walt Disney Company inspires how he builds Impact Theory. His stated plan is to create an entertainment business that releases books, films and television shows.

Accept doubt and risk

In his 2019 conversation he talked about doubt and about times when his house was on the line, presenting tenacity as more important than certainty.

Frequently asked questions

Who is Tom Bilyeu?

Tom Bilyeu is an American entrepreneur and media host. He co-founded the protein bar company Quest Nutrition and later co-founded Impact Theory, a media company, with his wife Lisa Bilyeu. He hosts the Impact Theory interview show.

What did Tom Bilyeu talk about on London Real?

Bilyeu talked with Brian Rose about limiting beliefs, growth mindset, finding your passion, risk and doubt in business, and his plan to build an entertainment company along the lines of Disney.

Which Tom Bilyeu episode should I watch first?

Start with Impact Theory: How To Develop Your Passion and Pursue Your Purpose from December 2019, which covers his story and his ideas on mindset and purpose in depth.

How many times has Tom Bilyeu been on London Real?

London Real has published two episodes with Tom Bilyeu, in June 2017 and December 2019. A short Success Secrets clip was also published in 2019.

What is Impact Theory?

Impact Theory is the media company Bilyeu co-founded in 2016 after Quest Nutrition. Its main show is an interview series in which he talks with guests about mindset, success and personal development.

Related

Official site: impacttheory.com

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