Ryan Holiday on London Real: Stoicism, Ego and Media

Ryan Holiday is an American author and media strategist, best known for bringing Stoic philosophy to a wide audience in books such as The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic. Before that he was director of marketing at American Apparel, and his first book, Trust Me, I’m Lying, exposed how online media can be manipulated.

Brian Rose has interviewed Holiday on London Real twice, in 2014 and 2016. They talked about media manipulation, his marketing work, how he writes, Stoicism, and why ego is the enemy of lasting success.

Both interviews are listed below in order with a short summary.

Bio

Start here

Ego Is The Enemy (2016). His Stoic thinking applied to ambition, success and failure. For his media career, watch Trust Me, I’m Lying (2014).

Every Ryan Holiday interview on London Real

  • Trust Me, I’m Lying: Confessions of a Media Manipulator (June 2014). How online media is manipulated, his marketing work for American Apparel and authors such as Tim Ferriss and Robert Greene, and his new book on Stoicism, The Obstacle Is the Way.
  • Ego Is The Enemy (August 2016). The challenges of writing about ego and Stoicism, how he creates his books, and why entrepreneurs may be unable to run what they have built.

Key ideas

The media can be gamed

In 2014 Holiday explained how blogs chasing traffic will publish stories with little checking, and how marketers exploit that. He has been open about the stunts he used and how they worked.

The obstacle is the way

Drawing on Marcus Aurelius, he argues that the problems in your path are also the material for progress: you cannot always control events, but you can control how you respond.

Ego is the enemy

In 2016 he told Brian Rose that ego undermines people at every stage, from early ambition to success to failure, and that humility and hard work matter more than self-belief.

Founders are not always managers

He argued that entrepreneurs should accept they may not be the right people to run what they have created, and that recognising this is itself a test of ego.

Books

Frequently asked questions

Who is Ryan Holiday?

Ryan Holiday is an American author and media strategist, best known for popular books on Stoic philosophy such as The Obstacle Is the Way and Ego Is the Enemy. He was director of marketing at American Apparel and runs the Daily Stoic.

What did Ryan Holiday talk about on London Real?

In 2014 he talked with Brian Rose about how online media can be manipulated, his work with clients such as American Apparel, Tim Ferriss and Robert Greene, and his turn to Stoicism. In 2016 he discussed writing Ego Is the Enemy and why founders may be unable to run what they create.

Which Ryan Holiday episode should I watch first?

Start with Ego Is The Enemy from 2016 for his Stoic thinking. Watch Trust Me, I’m Lying from 2014 for his earlier work on media and marketing.

How many times has Ryan Holiday been on London Real?

Twice: Trust Me, I’m Lying in 2014 and Ego Is The Enemy in 2016.

What is Trust Me, I’m Lying about?

Trust Me, I’m Lying, published in 2012, is Holiday’s account of how he used blogs and online news to promote clients. He argues that the economics of online media reward speed and sensation over accuracy, which makes it easy to manipulate.

What is Ego Is the Enemy about?

Ego Is the Enemy, published in 2016, argues that ego gets in the way at every stage of a career: when starting out, when successful and when facing failure. It draws on Stoic ideas and on stories from history.

What is Stoicism, according to Ryan Holiday?

Holiday presents Stoicism, the ancient philosophy of Seneca, Epictetus and Marcus Aurelius, as a practical guide to life: focus on what you can control, accept what you cannot and treat obstacles as opportunities to act well.

Related

Official site: ryanholiday.net

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