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Watch > Episode > Brian Friedman - Master Choreographer and X Factor Dance Maestro

Brian Friedman - Master Choreographer and X Factor Dance Maestro


Brian Friedman, a name synonymous with cutting-edge choreography and dance innovation, has left an indelible mark on the entertainment industry. Renowned as a prolific choreographer, dancer, and creative director, Friedman’s journey is a testament to his artistic brilliance, transformative choreography, and influential impact on the world of dance and pop culture. In this London Real episode, Brian and I discuss his life, career and creative impacts, as well as his vision for the future of dance.

Born on May 28, 1977, in Highland Park, Illinois, Brian Friedman’s journey in dance began at a young age. Recognizing his passion and talent, his parents enrolled him in dance classes, setting the stage for what would become a remarkable career. Friedman’s early training laid the foundation for his future success, showcasing a natural ability to express himself through movement.

Brian Friedman’s career gained momentum when he joined the dance group “The Outrageous, Magnificent Phenomenons” (The OMP) at the age of 16. His exceptional skills and stage presence quickly set him apart, catching the attention of industry professionals. Friedman’s breakthrough came when he landed a role as a dancer on the popular children’s television show “Kids Incorporated,” marking the beginning of his ascent in the entertainment world.

Friedman’s transition from dancer to choreographer was seamless, marked by his innate ability to craft visually stunning and emotionally resonant routines. His choreography soon caught the eye of renowned artists, leading to collaborations with A-list celebrities. One of his early notable works was choreographing Britney Spears’ iconic “Slave 4 U” performance at the MTV Video Music Awards in 2001, a groundbreaking moment that showcased Friedman’s innovative approach to dance.

Brian Friedman’s influence extended into the realm of pop culture through collaborations with some of the biggest names in the music industry. From Beyoncé and Rihanna to Cher and Mariah Carey, Friedman’s choreography became synonymous with dynamic, visually captivating performances. His ability to push artistic boundaries and adapt his style to suit diverse genres solidified his status as a sought-after choreographer in the entertainment world.

In addition to his contributions as a choreographer, Brian Friedman has made a significant impact as a creative director. His vision extends beyond dance routines, encompassing the overall artistic direction of live shows, music videos, and tours. Friedman’s creative direction has elevated performances to immersive experiences, setting the standard for spectacle and entertainment.

Brian Friedman’s passion for dance extends to teaching and mentorship. As a judge on shows such as “X Factor” and “So You Think You Can Dance” and through his dance workshops and classes worldwide, Friedman imparts his knowledge, technique, and passion for the art form to aspiring dancers. His commitment to nurturing the next generation of talent underscores his dedication to the ongoing evolution of dance as an art form.

Brian Friedman’s legacy is woven into the fabric of contemporary dance and entertainment. His impact resonates not only through iconic performances but also in the way he has shaped the trajectory of dance as an integral element of pop culture. Friedman’s ability to seamlessly blend creativity, innovation, and technical precision has left an indelible mark on the industry.

Brian Friedman’s journey from a young dancer with a dream to a globally acclaimed choreographer and creative director is a testament to his artistic genius and unwavering dedication to the world of dance. His influence continues to shape the landscape of entertainment, inspiring dancers, artists, and audiences alike. As Brian Friedman continues to push the boundaries of choreography and artistic expression, his legacy as a dance maestro remains firmly etched in the annals of dance history.


00:00 | Trailer
02:28 | Brian’s thoughts on the episode
05:06 | Brian’s Introduction
05:35 | Brian Friedman’s motivation
07:04 | The stress factors of X Factor
09:34 | Putting on a show and working with X Factor contestants
13:08 | No one is unaffected by dance
15:47 | The power of the dance video supporting a song
17:49 | Anything that moves can be choreography
20:05 | Where Brian gains inspiration for keeping his choreography fresh
21:26 | The correlation between fashion, choreography and dance
24:49 | Brian’s fashion label
26:14 | A dancer’s personality
27:46 | Why he had to stop partying to 4am
29:59 | Loving teaching class and giving masterclasses
32:12 | The feelings dance can evoke
32:59 | Why he is currently tired of choreography
35:04 | Dancers are sexual beings and choreography can be sensual
36:52 | The Black Swan concept, getting an artist to emotionally relate
41:14 | Brian’s notorious stare
42:10 | Why Brian initially wanted to get into choreography
43:43 | The driving force behind his journey from Arizona to working in London
44:45 | Why he loves London
47:28 | Managing to live in Los Angeles without going crazy
48:27 | The hell of being in the jungle
53:31 | Brian loves being a judge, he has a lot to say
56:09 | What Brian thinks of various celebrities he has worked with
1:03:08 | How Brian came to work with so many famous artists
1:04:54 | Spotting a diamond in the rough in his classes
1:06:32 | The life changing moment when he came out to his Mom
1:11:00 | Will Brian marry his fiancé
1:12:21 | His advice to young people struggling with their sexuality
1:13:06 | Success secrets
1:13:38 | Phone call to the 20 year old Brian Friedman
1:14:15 | Best advice he has ever received
1:15:20 | Advice to the young would be dancer, choreographer or pop star
1:16:37 | Starting an online mentoring programme and future exciting possibilities
1:18:04 | Brian’s summing up.


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