For decades, reaching an audience meant getting past a TV commissioner or a newspaper editor. New media changed that. Brian Rose left banking to start London Real in 2011, and many of his guests took the same route: podcasters, YouTubers, online educators and digital rights campaigners who built audiences on their own terms. They talk about how they started, how they make it pay, and what owning your own channel means for creative freedom. Every full interview is free to watch.
Hardcore History creator Dan Carlin, author and digital rights activist Cory Doctorow, photographer and online educator Chase Jarvis, YouTuber Hannah Witton, True Geordie host Brian Davis, X Spaces host Mario Nawfal and media strategist Sheeraz Hasan on building an audience without the old gatekeepers.
In 2012 Brian Rose joined Joe Rogan on The Joe Rogan Experience to talk about how London Real began and why he believed in podcasts. Dan Carlin, creator of Hardcore History, explains how he tells long, detailed stories that hold listeners for hours. Jocko Willink says podcasting lets him speak to people directly, and Adam Carolla, one of its early stars, talks about free speech. Andy Zaremba, who founded Vancouver Real with his brother Mike, shares what he learned starting a show of his own.
Brian Davis explains how he went from football fan to True Geordie, a voice in online commentary. Hannah Witton, who had built more than 110,000 subscribers at the time, talks about making frank videos on sex and relationships. Musician Tom Law explains how he used YouTube to promote his music, and Matt Heiman describes how his company Diagonal View made short videos watched more than two billion times. Chase Jarvis, the photographer and online educator, explains how he used the internet to build a creative business. Louis Cole shows what daily vlogging can become.
Cory Doctorow argues for digital rights and an open internet that users, not companies, control. Mario Nawfal explains how live X Spaces turned him into a citizen journalist with a huge audience, and Sheeraz Hasan says fame itself has become a currency. Brian Rose describes his own move in Banker to Broadcaster, his TEDx talk about leaving the City, and in The Future of London Real he sets out where an independent channel goes next.
Get every new episode free: watch the latest London Real interviews.
What does London Real mean by new media? Podcasts, YouTube channels, live streams and other outlets that creators own and run themselves, rather than traditional TV, radio and newspapers.
Who has London Real interviewed about new media? Brian Rose has interviewed Dan Carlin, Cory Doctorow, Chase Jarvis, Hannah Witton, Brian Davis, Jocko Willink, Adam Carolla, Mario Nawfal, Sheeraz Hasan, Louis Cole and Matt Heiman, among others.
How did London Real itself start? Brian Rose left a career in banking and launched London Real in 2011. He tells the story in Banker to Broadcaster and on his 2012 appearance on The Joe Rogan Experience.
Are the full new media episodes free to watch? Yes. Every full-length interview on this page can be watched free on londonreal.tv.
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