Andy Zaremba - Vancouver Real

Full transcript: Andy Zaremba on London Real

4:55 This is London Real. I am Brian Rose. My guest today is Andy Zaremba, one of the founders and hosts of the Vancouver Real podcast, which is dedicated to the world. Which is dedicated to conscious evolution. You created the show with your brother Mike who I spoke to yesterday here on Real Talk and you both were inspired by my appearance on the Joe Rogan Experience episode 271 on October 17th, 2012.

6:16 Oh my gosh. You are also the founder of Float House in Vancouver, which provides sensory deprivation tanks in six locations. You and your brother have traveled all the way from Vancouver, Canada to celebrate with us your 100th episode. Andy, welcome to London Real. Brian, thank you very much for having me on. It is a complete honor. And I believe yesterday you said to Mike that we’ve been pissing excellence from day one.

6:40 And I have to say, I’m not sure if you felt like that from the get go when you started London Real, but to what you’ve built today. Being in your studio, seeing your production staff and the team behind London Real and everything that you have going on here, you are, in my opinion, one of the most polished, well done shows on the internet. And I know you don’t like the word podcast because podcast implies there’s two guys sitting in a living room with a microphone.

7:05 And this is a full scale production and it’s amazing to see what you guys are doing here and a complete honor for us to be on it. Thanks so much for saying that. I’m horrible with compliments, as you’ll find. But look, first of all, thank you so much for traveling. That was a big deal that you guys were like, let’s do this over here. And I really appreciate you saying all those things.

7:24 You know, your brother yesterday said that he watched the first London Real episode, which I don’t think anyone watched. And yet he did. And you guys have been kind of following my evolution and our evolution here as a show and the Rogan experience and the TED Talk. And your logo is on my TED Talk and it’s crazy. So thanks for those kind of words.

7:42 And I hope kind of making this pilgrimage to London, you know, and hopefully it can inspire you in some way. We’re just doing our thing here. We’re like in this crazy, we’re like in a little cocoon here, quite honestly. And I never want to be in a co-working space because we have a company culture, but honestly, it’s a cult. We have a cult here at London Real and like we just all are super passionate about this and you can probably tell from the guys and girls here.

8:07 Well, that’s an interesting word that you use. But I mean, like right now you could interchange that word with cult or tribe. Right. Both are pretty much interchangeable. And you know, Seth Godin talked about this and people are really organizing themselves onto tribes, online tribes.

8:22 And again, that coming back to that excellence piece, everything about any organization is a complete reflection of the leaders. So it’s a shitty boss at a company. The company is usually going to be crap. If you go to a restaurant and the staff are miserable, you can go there and be like, oh yeah, well, the management here is probably not very good. It doesn’t treat their employees very well. But this whole thing, London Real, is a reflection of you.

8:48 Right. So the people that you’re attracting on the podcast, the level that you’ve done it is all from you. So it is, again, a representation of how you’re showing up in the world on a consistent basis and not to mention the evolution. Like you’ve started off again like a podcast out of your living room with two guys on a mic. And now you’re a full scale production company.

9:11 Yeah, it’s strange. I just, you know, I’m always looking forward. I’m never looking back. And I think both you and Mike said yesterday, like, yeah, Brian, you should look back sometimes and like look what happens. But look, everything you’re saying is true, you know, and I’ve learned so much about myself in this journey. You know, I’ve learned how to be a leader or at least try.

9:29 I’m getting better every day and it’s a constant evolution process for me. And when I have people like Jocko Willink on here and talk about extreme ownership, like we try to embody all of these things around here to just get better and make sure everybody in the team is feeling good, feeling like they can contribute. And hopefully it shows in the production and the meetups and the academy and things like that. Well, you know, like attracts like and that is not some kind of esoteric claim. Like people are literally drawn to people who are like them. So you’re getting a lot of very driven people coming to the academy who are listening to you on London Real, similar to what we’re getting in Vancouver.

10:06 Now we’re building our own tribe in Vancouver and we’re doing that through the podcast and through the meetups. Like we have an amazing team now. We have Candace White, Carlos, Nicola, my partner, Lisa. They’re all volunteering their time to help us out with building Vancouver Real. And it’s a little bit slower than maybe what you guys are doing here, but we’re on the same mission. We’re on the same path.

10:29 And I feel like a major kinship towards you because of how you show up in the world. And I think guys like us, you know, because of our backgrounds, like you were in the banking industry, you went to MIT. You were very driven for a long time. Iowa came up through a sporting background for the most part. And when people are driven and constantly looking to improve themselves, I believe that’s a personality type.

10:54 And I believe that follows people through their entire life. As you can see, like you’re not settling here at London Real. You’re continuing to push forward and to improve and get better all the time. You’re getting bigger and bigger guests all the time. As are we, you know, with Vancouver Real. It’s interesting because I find there’s a bit of a, almost a social hierarchy when it comes to getting podcast guests.

11:18 And you know, at first you’re going to have to scratch and beg for some people to come to the podcast, but then all of a sudden you land a big guest. And we did that really early on. We did that with Dr. Gabor Maté. That was episode 18, I think. And I know he’s coming on London Real fairly soon.

11:35 Yeah, I think in May. Yeah. That’s amazing you’re having him on. A very powerful man with an amazing message that I think needs to get more international. He’s very well known in Vancouver.

11:45 Internationally, not as well known. So it’s awesome that you’re having him on. But when we had that first guest of Gabor, first of all, we were nervous as hell. I think Mike was taking a sip of water and he spilled some water on his shirt while he was doing his introduction. And Gabor is just cool as a cucumber just sitting there, like watching these two young guys fumble through this opening.

12:07 But then he just starts talking. And he’s just this sage who just spews wisdom at every word that’s coming out of his mouth. And there’s, if there’s anybody, a thought leader, if you want to call them that, who I resonate the most with, it would be Gabor Maté. Yeah, he’s amazing. And I was telling your brother yesterday that I was watching. I was listening to your episode at Dampena’s Castle in Scotland.

12:29 And that was just like this moment I remember from say two and a quarter years ago. And so, yeah, I know what you mean. You get a guest like that on and it starts bringing your show up. And you guys are always trying to get better as well. And look, 100 episodes is no joke what you’ve done.

12:42 And we’ve had some amazing reels. We still have incredible reels. All of us doing great work in New York Reel. We’re still doing work all over. But, you know, it’s one thing to get to five episodes.

12:51 It’s nothing to get to 10 episodes and then to get to 50. But to get to 100, it shows that you’re willing to take the hits to get through resistance. And just to keep going. And you’re talking about personality types. And we obviously must share some between you, me and Mike because, you know, it’s not an easy thing to do.

13:11 I think one thing that’s really important to be successful in anything you’re doing is to have the habit of delayed gratification or have that sense of delayed gratification. Because again, we’ve been at Vancouver Reel for almost two years now and you have to survive through some episodes getting 90 views on YouTube. And you’re like, you know, so frustrating sometimes. But then again, you hit a bigger name like someone like Gabor Maté or I had Jack Canfield on Chicken Soup for the Soul.

13:41 And, you know, you get Gabor on and he gets like 40,000 views in one episode. You’re like, wow, okay, it’s really possible. And I think it was around the time when I actually interviewed Jack. He, I had that realization that there’s nobody really too big. You know, there’s nobody really too big that I can’t get ahold of.

14:01 And right now I’m in communication with Wim Hof’s people. I’m in communication with Tim Ferriss’s people, with Alex Gray’s people. And so we’re getting these bigger guests all the time. And again, at the beginning, you know, we’re interviewing a local yoga teacher or a jujitsu coach or a life coach, whoever it happens to be. Anything that’s in line with our interests. But to really know that we’re capable of getting those bigger guests.

14:28 And, you know, eventually I want to see Vancouver Reel at this level. This is where we want to go to. And we got a team now behind us. We have a little new strategy we’re going to be putting into play probably starting in March. And it’s going to be about how to survive in Vancouver. It’s going to be kind of a Vancouver survival guide.

14:47 Because, you know, Vancouver is one of the most beautiful cities in the world. Always ranked in the top few cities to live in worldwide in terms of quality of life. But there’s also a lot of challenges. It’s a very expensive city to live in, just like London is. So a lot of younger people are struggling simply because they have struggling making their rent every single week, right?

15:09 So what can we do at Vancouver Reel at a local level to help people rise above and just improve their lives in general? And that’s what we’re going to be working towards. That’s great. I think it’s super important that you guys create products. I always tell people, like, you know, get a product.

15:25 Because it’s great to have a message, but people sometimes want more of that message. So you can give them something that can actually help them kind of get from Reality A to Reality B. And it sounds like a great place to start for you guys. For sure. I really liked how you said, I get to do London Real as opposed to I have to or I want to.

15:44 I get to do this. It’s a privilege. You know, power isn’t really snatched. It can be at times, but power is really something that’s given. Because people believe in what you’re doing and they trust you. Right? And that trust is so important.

15:59 And Vancouver Reel is brought to you by our business, Float House. So in a sense, we are marketing our products that way. But it’s a way to give back as well. We’re giving amazing content to the people of Vancouver, hopefully things that can impact their lives, benefit their lives. And at the same time, it’s reciprocal. It’s a community. It’s a community relationship.

16:22 You know, Float House wouldn’t exist if the community didn’t allow it. You know, and you know, we talked about it, or you and Mike talked about it yesterday a little bit. And it is a bit of a tough business. But we have people that have been backing us from day one. Since the first day we opened our doors there, they have been with us as a member ever since.

16:38 And we do have a solid tribe already paying to support Float House, which of course supports Vancouver Reel. Yeah, so you guys have a whole business behind it, which is fantastic. Exactly. You know, I was thinking back to why I said that on the Joe Rogan experience. And I checked the date today. It was literally almost exactly a year from our first broadcast here in the studio.

16:58 And the reason I said it is because just doing the show changed my life so much. And I know just doing the show has changed your life and Mike’s life a lot. But I don’t think people understand how much it can. And so that’s why I think anybody who started a Reel, even if they’ve done five episodes, and there’s probably been maybe even 20 Reels started around the world. I mean really, lots of different ones. They obviously didn’t continue necessarily.

17:21 Or maybe they’re in hibernation. But just getting out there and broadcasting yourself and putting yourself out on the line, overcoming fears, connecting with people. It’s just such a great way to become a better person, a more in tune person. More of a human being, I think. And so that’s why I always talked about it.

17:41 And that’s why I always encourage anybody to go ahead and do it. And I’m sure there’s lots of people watching now that are thinking, wait a second. Andy and Mike did this. 100 episodes. That’s no joke.

17:50 You know, Olive’s doing this in New York. We got lots of people doing these things. Lisa May’s doing expat Reel. There’s people doing these things. And again, you come back to when I say I get to do this.

18:00 Like London Real, even if there was no business here, I would still get to do this. Because I get to have cool conversations with people like you and like Rory McDonald. And you know, Derek Chisora, Heavyweight Boxer, that was my week this week. I mean, are you kidding me? And tomorrow I get to have 150 people at a super focused group from all around the world fly in just to come to London Real.

18:21 I mean, like, that’s the greatest thing I could ever do. I get to do that. So, and it all started with reaching out, kind of being okay with putting yourself out there, not feeling embarrassed about what people are going to say about you. And I think a lot of people still have kind of hesitations around that. So I’ll throw it out again that I think everyone should really broadcast themselves, whether it means get a vlog out, do a show, all that stuff.

18:45 I think it’s, we live in amazing times. And I heard this one from Gary Vanderchuk actually, but he was saying that, you know, if you have a phone, if you have a phone, you can, and if you’re good enough, you can make it happen through that alone. You can start a business through your phone. You could start your own media channel through a phone, right? I mean, it’s so amazing that we had this technology available to us when, you know, just 10 years ago, 15 years ago, it was very limited.

19:14 Like, the mainstream media controlled everything. And now, essentially, anybody can go and create their own media channel, which you guys definitely have done here. I mean, we’re broadcasting live on Facebook right now. You know, that we can compete on the same level as like CNN or Fox News or anyone. Yeah, sometimes better because we can move faster.

19:33 You’re more agile and less restricted. Like in Canada, we have the CRTC. So they regulate all of the radio and TV transmissions, broadcasts. And there’s certain things they can’t even talk about, they can’t say. We have complete freedom.

19:47 And the internet is kind of the wild west in a lot of ways because of that, because we can talk about any subject we want. We can do it for basically free. Like, we’re giving away these podcasts and all this content for free. And like you said, too, we do it because we love it. And we would be doing it regardless if we had a float house or not.

20:07 Mike and I would still be doing Vancouver Real because it’s so available. Like, we might not have the fancy street level studio that we do right now, but we could go and get a little studio space somewhere in Vancouver and we could still have a setup. And maybe it’s even more advantageous. The street level studio is nice, but there’s a lot of distractions. And we’re in Gastown in Vancouver, which is basically the downtown east side, which has a lot of problems.

20:31 And sometimes we’ll get the odd interruption during our podcast. We’ll have somebody banging on the glass or there’ll be sirens going by, but that’s just part of living on the downtown east side. But I know part of it, I think, as to the feel of our show, people know it’s very local, and that’s what’s happening on the downtown east side. And the cool thing about the street level studio as well is people are walking by and we have the big Vancouver Real logo on the wall.

20:55 People are snapping pictures of us and we’re waving at people and we’re pretending like we’re famous, but we’re not really famous. It’s fun. It’s a marketing tool as well, just being at that level. But like you said, we’d be doing this regardless of whatever a profession is. And we have guests on and cover topics that are basically within our own interest.

21:20 So every time we have a guest on, it’s someone who we really want to learn about, who we want to go in depth with. And the thing is, if you’re having a guest on that’s teaching you something, there’s a good chance that there’s 10,000, 100,000 other people on the internet that could benefit from that conversation as well. Yeah, it’s just all upside when it comes to that stuff. I mean, you’re connecting, you’re broadcasting, you’re learning at the same time.

21:45 And like you said, I always say the answer is in your pocket when I’m teaching one of my courses about broadcasting. And that’s so easy, but actually that’s such a long journey from someone to actually pull out their phone. When I tell like our business accelerator class, they’re doing 10 vlogs in 10 days, I’m looking at all these faces on the Zoom software, like 100 faces around the world and they all go like a shade whiter. And they’re like, oh my God, I can’t do that.

22:08 So it’s like the technology’s empowered us, but so many people aren’t ready to make the leap. So again, it all comes down to fear, getting uncomfortable. But if you want to get something, you have to give something. You have to take a little bit of a risk. And so if you can get people to do it, then we live in this amazing time.

22:23 And London Real could not have been created even five years earlier because the YouTube platform wasn’t there, it wasn’t adopted, iTunes wasn’t adopted. It actually just wouldn’t have happened. So we are in this amazing time, and it always makes me laugh when people say that because if you ever watch Mad Men, they’re like in the 60s and they’re like, we’re in this amazing time of technology. I think man always says that. We’re like, oh, in this amazing time. Of course we are.

22:46 But yeah, it’s still the people that will get out of their comfort zone, take the risks are the ones that will have these big wins. And so now we all can do it if you want to go do it. Exactly. That’s what you guys have been doing. Well, you know, I think this is probably one of my strengths as an individual.

23:02 And I learned this from an early age. You know, I always taught some really great things from my parents for sure. Like amazing work ethic. You know, my mom was a teacher, and she’d be teaching and babysitting kids in the weekend and cutting out coupons to save us a few dollars for the family. You know, my dad was a football coach.

23:20 He coached at the University of Toronto in Canada and then later in the CFL, professional level. And they really ingrained this work ethic into us and this idea of continuous improvement. And I’ve learned this again from a really early age. I started playing sports when I was five, and I started playing football in particular when I was nine. Okay.

23:40 You look like a football player. Yeah, yeah. So people know you used to. You know, I’m a lot smaller than I used to be. Okay, Jesus Christ, you’re built like a truck.

23:47 Thank you. But, you know, it’s a lot of years and a lot of work. And I’ll tell you what, that’s definitely taking its toll on my body right now. That’s why I’m doing a lot more yoga and floating and that kind of thing to maintain. Okay.

23:57 But all the hits or all the lifting or the hits on the field. Hits and the lifting. I’d say I got hurt more training than actually playing football, to be honest. I mean, I had a bad knee injury when I was in high school. But, you know, when I was nine, I felt like I was going, I was a Spartan child going into, you know, the Spartan training grounds where they got stripped away from their mother and they got thrown into this training ground where they had, where they, you know, hardened as a soldier.

24:24 And in a sense, that was, that was my hardening. I remember going there and my coach, you know, the coaches are yelling at you. The players were all, you know, the older ones were all beating you up a little bit. You’re all bruised up. And when you first go into that environment, it’s not very nice.

24:38 Like it hurts. It’s painful. It’s uncomfortable. But working through that pain, you know, you know, I’ll go back to what my dad said after my first week of training camp playing football. He’s like, I know it’s hard right now, but he said, play your first game.

24:53 Play your first game before I wanted to quit. Yeah, I didn’t want to keep going. I was nine. And so I agreed. I did my month of training before our first game, played my first game, and I was hooked.

25:08 And then of course… Because why? That’s where all the fun happens. Teamwork, excitement. That’s when, yeah, that’s where it all happens.

25:15 It’s the game, right? It’s like all that preparatory work for anything. Like look at how much effort goes into putting on an episode of London Real or Vancouver Real. There’s a lot of work that goes into it before you see that finished product. You know, if you’re watching, if you’re a spectator watching the game, well there’s, you know, practice, months and months of practice going on before that game actually happens, right?

25:37 And people don’t see that. And I think that’s part of the reason why Mike and I have this drive and this tenacity. Again, partially because of our upbringing, you know, I was going down to the University of Toronto as a boy. And I was watching, you know, university level athletes practice and compete and train. And I always talk to myself, that’s what I want to do.

25:58 I want to be that one day. And from about the age of 11 or 12, I made it my personal goal to play football in the States. I wanted to earn a scholarship and play football. So, you know, the other sports I was playing kind of dropped away and I stuck to that. And for people that don’t know, in North America, football is like the sport.

26:20 Anything else is kind of slightly secondary? Well, in Canada, definitely hockey is number one. But football, you know, it’s right there. But I set that goal as a very long-term goal, you know, coming back to that long-term thinking. And, you know, it took a lot of work to get to that place of being 19 and earning a scholarship.

26:44 And it took, you know, summers going down to the States and going to training camps. Training with my dad in my backyard. Like, I used to be an offensive lineman and my dad happened to be an offensive line coach. So, he’d be holding the blocking pad in the backyard and making me drive him up and down the backyard over and over and over. And I’m doing this as a 13, 14-year-old and then getting to high school, overcoming a significant injury.

27:09 He had my knee blown out, had ACL reconstruction, which I think I kind of did to myself in a way. And this is one kind of running theme I’ve had for a while, is I tend to make things harder than they have to be because I feel like I need to prove it. I need to prove myself a little bit more. So, it’s like, it’s not good enough that you have to earn a scholarship. No, no, you’ve got to go, you’ve got to have a knee injury and then you’ve got to get over that knee injury and then you’ve got to go and get your scholarship from there because that’s a better story.

27:33 And I’ve taken that road, taken the hard road more than I probably have to in my life. And now it’s like learning how to, you know, continue moving forward. But, you know, doing it with a little bit of more ease, a little bit more grace. And what I’m finding themes about you and Mike is that you guys were kind of on the alpha male training ground to grow up to be these kind of, you know, North American kind of ego centered alpha males. And then you guys seem to have made some big turns in the last five or seven years to just kind of look at yourself in the mirror and say, okay, I don’t know if that’s me or maybe I want to explore some other possibilities.

28:13 But like when I read more about both of you guys, you guys have made some serious personal transformations. Definitely. Well, for myself personally, going back to that note of putting yourself out there, you know, I had this weird dichotomy going on in my life where I was this jockey football player yet I was extremely quiet and introverted in high school. Very shy. It was very difficult for me to even get up in front of the class and say a few words.

28:39 I remember in university, there was one course I was taking and I actually elected to fail it as opposed to doing the final exam, which was an oral presentation. I’m like, nope, not doing it. Failed the course because I didn’t do the oral presentation because I had too much anxiety and anxiety around speaking, putting yourself out there. And that’s a pretty normal thing. You know, I was doing Toastmasters for about two years and I just stopped doing it recently. I feel like I’m at a proficient enough level now.

29:09 Right. Because most people are like, what are you talking about? You seem like you can talk just fine. Yeah. You talk better than most of my guests. Better than Rory McDonald.

29:17 That’s awesome. That’s another comment. But the thing is, that’s not his job. His job is to defeat people in the ring. And now I’m moving into an interviewer position.

29:28 But this wasn’t always natural for you. It definitely wasn’t. And definitely a process of habituation had to happen there. And I even joined Toastmasters for the first time in 2012. And I had my icebreaker speech all laid out.

29:46 And before the break, before I was supposed to go on and do my speech, I actually left. Toastmasters walked out of the room and I never came back. Sorry, I didn’t come back for two years. And that always burned me. And I do have this competitive side to me, so I knew that I had to go back.

30:03 And if I wanted to do something great in the world, if I wanted to do something great in life, I would have to conquer this fear of public speaking. And it’s funny because, you know, talking about transformation, Mike and I, and myself personally, were always looking to grow and looking to evolve. And I think it comes down to, again, a little bit of that sports background. Because when you’re trying to play sports at a high level, you’re always looking for a competitive advantage.

30:30 You’re always looking for what’s the supplement that’s going to make me a little bit better? Like, so do you can creatine or protein? You know, what training can I do? What technique can I learn that’s going to help me along the way? And I feel like, again, coming back to you a little bit, this is something that you’re quite good at yourself.

30:47 And I notice this just with your breakdancing that we watch. We’ve watched this evolution. And you go into a breakdancing studio, and you can barely do a little two-step or whatever that they’re doing, and now you’re doing windmills. And it shows you that progression. Coming back to the public speaking and that habituation process, if somebody does have a real fear or a real phobia, you can condition yourself to get used to that fear and get over it.

31:18 And I heard this from Jordan Peterson, actually, when he was on Joe Rogan. Do you know who Jordan Peterson is? I don’t know if I watched that episode. Yeah. University of Toronto professor.

31:27 And he’s a psychology professor at U of T. And he’s talking about, you know, he’s really big on the whole political correctness movement and all that. And political correctness is basically a way to shelter people away from any kind of criticism, anything that makes them feel bad. And he said, that’s not the right way to do it. The way to do it is to strengthen the individual as opposed to shelter them from something that’s making them uncomfortable.

31:56 For example, if somebody had extreme social anxiety, for example, you don’t want to hide them from social situations their entire life. You know, we are social creatures by nature. So he says, what you do is you habituate them. You put them in situations that they can handle. So you might say, OK, well, let’s go to a party tonight and your goal is to meet two people.

32:21 And then once you’ve met those two people, then we leave. Then you go to another party the next week and maybe you meet four people. And then ten, then you stay for an hour. And that’s the habituation process. And that’s definitely what happened to myself when I was going into public speaking.

32:38 Toastmasters does a really good job of this, actually, because they start you off doing roles. You’ll do a little role as the greeter and you’ll greet people as they come into the doors. And then you’ll go up in front of the group and you’ll just read off the names of people who came. So gradually dipping your toe into the water. And then eventually you go up the ladder and you do your first speech and then you become a Toastmaster.

32:59 And all of a sudden, you might get a little bit nervous when you’re on stage still, but it’s not overwhelming. You’ve strengthened yourself against that fear as opposed to sheltering yourself. And that’s where the growth is. If you want to grow, you have to get uncomfortable. That’s basically the way growth happens.

33:16 That’s where the fun is, too. Honestly, I think that’s why we’re always pushing the edge here at London Real. And then even in my training and all that stuff, because that’s honestly where the fun is. It’s also where the growth is and where the big wins are. But that’s where you get really proud of yourself because you’ve done something you don’t think you can do.

33:34 And we all can get over all of these fears we have. And when it comes to anxiety, it’s just about, like you said, habituation. Let’s get a little bit, a little bit, a little bit more wet, a little bit colder, a little bit of this. And then find that you can deal with it. And there’s tons of processes to do that.

33:49 I think most people just shut down from it. And I think it’s very normal for a human to say, no, I’m not a public speaker. I’m not a podcast host. I’m not this, I’m not that. And then to not just open their mind up about it.

34:02 So it’s great to see you making that journey. But I want to ask you a little bit about the rest of your journey. Please. Because you go down this route with the football route, which is a difficult route. It’s almost like trying to be Justin Bieber.

34:14 I mean, like there’s only a few people that really make it. But I want you to just like, tell me more about that. And then I want you to tell me a little bit more about the thought about getting into law enforcement and how that didn’t happen and how you kind of made peace with that. Because that’s a big part of your story. Right.

34:29 Well, again, after a while, football became very natural to me. I had a great deal of success. Got a scholarship. Played in the States for three years. And that was, again, really being thrown to the wolves.

34:40 They talked about some culture shock going from living in suburban Mississauga, Ontario, just a set of Toronto, to going down to southwest Pennsylvania. Completely different cultures down there. The school was 40% black. Definitely more of a redneck culture. And they were really, you know, it’s hardening, a very hardening type of process.

35:03 They were rough. Very, very rough. And I kind of went through, I think, one of the last waves of the more old school mentality of training, where it’s like, oh, you don’t drink water because that makes you soft. You power through. And coaches are yelling at you.

35:19 Players, there’s some expectation that you don’t, if you get a little bit hurt, you don’t stop playing. The injuries are part of the game, right? And I did that for a big part of my life, and it was super fulfilling and got a lot of great life skills from it. And then after dedicating so much time to it, and now you stop, the question is, who are you then? Right?

35:43 Who am I now after I’m not Andy the football player? And I’m like, okay, so, had my degree, luckily I came out of the university with a degree. Had this background, and I thought, well, what’s a good natural step for me? What I thought would be would be law enforcement. And this is something that it really speaks to the idea of knowing yourself.

36:04 You know, I really beat my head up against the wall for years through my 20s, attempting to get hired by the police service in Ontario. And why law enforcement? Why were you drawn there? Again, more alpha stuff. That’s the way it looks for me.

36:21 I think that it was the sense of camaraderie that I would have from being part of that team again. I had this idyllic idea that police officers are always good, and I think for the most part they all are good and doing great things, and a very necessary career for sure. We need to have them. And I feel like I like those ideals, the idea of being part of a team and going out into the world and doing really real good in the community. But there’s other parts of the police which were not a good match for myself coming back to that knowing yourself piece.

36:57 I find police in general, not all, but they’re looking for conformity. They want people who are going to follow the rules. This is the law, black and white, and this is what needs to get enforced or needs to get done. And I definitely have a tendency to question the rules a lot more. And I feel like throughout the interview processes that I went through, and the interview process is super in depth.

37:21 They go way into your personal history. They contact your friends, your relatives, all your employers. They’re looking at your Facebook page. They’re looking at everything about your life, right? And I felt that they thought that perhaps I might not be one of those black or white kind of guys.

37:39 That I might question a little too much potentially. And I think that is, we need to have those people in place, but it wasn’t for me. And it wasn’t my path. And I’m really grateful that I had that failure. But you were at the time.

37:57 I was at the time. I was actually really frustrated. I had my heart set on it. And at one point, I hit a real low point actually. And I was actually doing Psilocybin.

38:13 And it was before I really understood how to work with it. And I had this moment when I was in my house by myself. Again, I don’t know if police are really friendly with Psilocybin, so that’s another problem right there. But I just had this realization. I’m like, man, I’m a loser.

38:32 I can’t get a job. I can’t get hired. What’s happening? And I had this complete breakdown essentially. And shortly after that is when I got a call from my dad.

38:45 And he’s like, do you want to come out west and work in the family business? And I was still going through various interview processes with the RCMP and CSIS, which is the Canadian Intelligence Service. And I made the decision to move out west. And that was one of the best decisions I ever made. Something about the west coast of North America, I can’t describe it.

39:06 There’s something different there. A lot of creative thinkers come out of the west coast. A lot of innovative companies come from the west coast. And when I went there… I came from the west coast.

39:15 You came from the west coast. Amazing. Yeah, it’s hard to describe to people because eastern America, like New York and Boston, all that, is very much like Europe and London. It just is. It’s got the history.

39:28 It’s called New England, all that stuff. And I’m guessing even Chicago and Toronto is a certain extent. You get out to California, Vancouver, these places. It really is like some kind of a different country, a different land. Different mindset for sure.

39:40 Mindset because it was like never connected to the rest of the world. It was like you took trains to get out there or you took a boat to get out there. Well, back in the day, that wasn’t even connected. You had to take a boat around the tip of South America to get to San Francisco. Yeah.

39:51 So they definitely developed their own kind of culture out there. And I’ve definitely adapted the BCU lifestyle. Like I love getting out into nature. I’ve never been. I hear wonderful things.

40:01 Yeah, where I live in North Vancouver, it’s amazing trails and hiking and great mix of city, comparing Vancouver to London. I’m like, wow, completely night and day. I mean, Vancouver is a very small city but surrounded by nature. And London is like this concrete urban jungle, 100%. And we’re learning that by navigating the tubes.

40:20 That’s been an interesting experience for sure. Yeah, that’s nice parks. Yeah. And we have some nice greenery if you just get out of London a little bit. Yeah.

40:27 But moving to the West Coast was definitely a big thing for me and working in my family business. And again, I have no business background. So luckily, I work for a company that gives you complete training. And what they do is they give you training on how to run a small business. You know, you go through a six week course that teaches you all the ins and outs that you’re going to have to know to run a small business.

40:49 And the nice thing about that skill is it’s transferable. Right? So we did that. And we’re still doing that currently. But those skills that I learned while working in that company is what we’ve applied to our new business, Float House.

41:02 Okay. And it’s allowed us to have a lot of success early on. We opened up at a very professional level because for the past eight years, I’ve been watching guys with PhDs in marketing. I’ve been listening to CEOs of a $6 billion a year company and listening to their strategy and how they do it. I’ve been seeing the systems they have in place.

41:23 And we took all of that, Mike and I took all of that, and we put it into our new business, Float House, which is definitely our passion. Okay. Can we talk about the family business very quickly? Sure. And how your dad was football coach.

41:35 But then tell me about the family business and all the resources and what it is because you had some resources. So we’re also Tim Horton’s franchisees. Okay. And Tim Horton’s, for those of you guys who don’t know, it’s actually owned by a company called RBI, and they own a lot of big corporations. And they recently just bought Pup Eyes as well.

41:53 So they’re just buying up huge chains. RBI is 3G, Warren Buffett’s behind that as well. Yeah. But they acquired all the Tim Horton’s things in 2014, I think. Burger King bought them or something, right?

42:05 Yeah, Burger King, which is RBI, which is Restaurant Brands International, which is 3G. But for people who don’t know, Tim Horton’s has like 3,000 or 4,000 restaurants. 4,500 locations. In Canada. Worldwide.

42:17 Worldwide, okay. So I think they have around 3,000 in Canada. Okay. And maybe 8,900 in the States or something. And it’s like coffee, sit-down restaurants?

42:27 It’s like Dunkin’ Donuts. So coffee, donuts, soup, sandwiches, that kind of thing. Okay. Amazing business. It does extremely well.

42:35 I’m just not, it’s not my passion. And however, all that said, I’m extremely grateful for it. Okay. So your family had some fair chances. Exactly.

42:47 So you got the training by running those things. Yeah. So you learned, and that’s why Float House looks so professional from the outside. I think so. I think so too.

42:55 Yeah. So, you know, we, again, and we’re constantly watching, like, for example, Tim Horton’s War Against McDonald’s. And we’re watching this war because Tim Horton’s is the, sorry, Canada’s the only country in the world where McDonald’s isn’t the number one restaurant train. Tim Horton’s is. So we’re watching these two giant corporations literally battle it out.

43:20 Like, literally on this marketing playing field, which is almost like warfare. And the way they talk about it is like they’re going to war. Like, they’re, you know, when you go to these meetings, they’re like, we’re going to punch them in the mouth and, you know, they’re not going to know what’s hitting them. And that’s how they talk at these meetings, right? What do you think Tim Horton’s is so successful?

43:37 I mean, you’ve been on the inside. You’ve seen the ethos. Obviously, it must be a lot of attention to customers and all that. But what do you think it is? I think the big thing is that it fits in really well with our current North American society.

43:52 You know, it’s, we’re serving coffee. We’re serving food for commuters that are on the way to work. And there’s a huge, you know, population, pretty much the entire middle class and below that rely on that as their, you know, source of food on the way to work. So we just fit in really nicely. It just works really well with how, you know, North American society is set up.

44:16 Sure. And it’s a trusted brand. A trusted brand for sure. For a long time. Good roots and things like that, right?

44:21 Yeah. And again, their attention to detail. The training that goes into every single franchisee is amazing. And I think that, you know, it’s very rare for one to go to fail because they have an owner in each store that takes care of it like they own their own business. And they do own that business.

44:39 Because it’s the beauty of the franchisee. Exactly. So franchising does have a lot of strength. Some people don’t like it because they’re saying, oh, I’m losing control of your brand. But if you set it up right, you’re actually, you’re going to get somebody in your business who has way more of a vested interest, which is going to make it, you know, much more successful or improving its chances of success for sure.

44:57 Yeah, interesting. Did Mike move out with you at the similar time? So Mike moved out about a year later. OK. Yeah.

45:06 And he moved out. And I was just telling him what it’s like working, you know, for yourself, eventually. It’s a family business. But, you know, we have, you know, flexibility and freedom throughout our days. You know, and it hasn’t always been like this.

45:18 There’s one point when we had five locations and we’re running around with chickens with their heads cut off trying to manage all these things. And we’ve consolidated down to two. And we have an excellent management structure in place. And I got to say, you know, the only reason that we’re here today is because we have tremendous support. And if it wasn’t for that support group that we have from our employees, we have 100 plus employees in Vancouver, you know, we wouldn’t be able to get away and do an interview on London Real.

45:47 Yeah. Because you’ve built it that way. You spent the time and created that structure, right? And yeah, a lot of efforts of my father as well, who’s now more or less stepping out of it and we’re more or less running it. And we have a great management structure.

46:01 So reliable, in fact, that we spend a good year working on our business plan for our new venture, which is Float House. Right. Which your father was not a fan of. Definitely not. Not at first.

46:14 Because he sees Tim Horton’s cash flow of Float House. We don’t know. Big capital expenditures. Why didn’t he like it? Well, keep in mind who he was or is as an individual too.

46:26 Now he’s, again, changed, evolved. We all change and evolve and grow. He was kind of a hard-nosed football coach, businessman. Why are you buying a float tank? Why would anybody in their right mind lock themselves in a box for 90 minutes and sit there alone?

46:43 Like, he just couldn’t wrap his head around that concept for a while. And it’s funny how, actually, I got this piece of advice from you. And it’s that when you start a new venture, your friends and family probably won’t support you and you said that they shouldn’t support you. And I agree with that. I think that if something’s going to fly, you don’t want it to be because of the charity of your friends and your family.

47:12 You want it to put out a product into the world and let it fend for itself in the market. Right? And that’s what London Real is doing right now. Like you said, when you walked away from banking, right, people aren’t saying, you’re crazy. You have this amazing career as a banker.

47:26 You can make a lot of money. But for whatever reason, you had a call in to go do something else. And now you’re doing London Real. Right? So just the idea that you can’t…

47:39 So I lost my train of thought a little bit there. So when you say that your friends and family aren’t going to support you, neither should they, it’s such a huge point. You have to create something that can stand on its own two feet. And until you do, it doesn’t deserve to. So honestly, if you’re waiting for your friends and family to give you that bit of support or like your Facebook page or come in and buy your first float, you’re honestly, you’re just playing yourself.

48:05 Exactly. So going back to that story, even a lot of friends and family at first, they kind of played it down. They were like, oh, how’s the float thing coming along? Sounds so familiar. Yeah.

48:19 And we’re like, oh, you know, we’re working really hard at it. We’re really hoping this is going to be a thing. And we worked really hard for a year. In fact, it’s completely separate from other business. It’s not really done at all at Tim Hortons or the Fran…

48:30 Or Zaremba Holdings. We actually went and sought out investors who actually happened to be our family accountant named John and our partner Roland, who put up the money for Float House. And we wrote this business plan and went into the meeting actually anticipating that our business plan was going to get ripped to shreds and our accountant John was going to say, this is no good. This doesn’t make sense. It was the first business plan we ever written.

48:55 We sat down in his office and the first words out of his mouth, I want to invest. And we were like, OK. That just puts us about a year ahead of schedule. And you spent a year on that business plan? About a year on the business plan.

49:07 Yeah. And the other stumbling block too was float tanks were not regulated at that point. And we were battling or working with Vancouver Coastal Health and Vancouver to get them approved so we can actually use them commercially. And during that process, about six months in, we saw a float center pop up in the Fraser Valley, which is just outside of Vancouver. And then we approached Vancouver Coastal Health and said, what’s going on?

49:36 This business is operating currently and you’re still not approving our float tanks to be used in Vancouver. And once that business opened up, then we got approved really quick. Mike actually wrote the health and safety guidelines that are still used in the province today. So we actually wrote that piece that all float centers are regulated by. And then we opened up.

49:59 And again, I didn’t really have a marketing background, but I did watch two high level corporations going to war with each other on a regular basis. So I had a good idea of what I could do to market this thing in an intelligent way. And we had a dream opening. It was, I’ll never forget, it was a Friday morning. And we basically went live and announced we’re open now.

50:25 And it was a landslide. We had $18,000 of sales on the very first day, $60K worth of sales in the first week. And it just went through the roof, just like that. And the funny thing is, once we became successful, the friends and family are sort of circling back. And I feel like that’s the way it should kind of go, though.

50:48 It is, though. It is, and you shouldn’t get mad at them. No, definitely. And I think a lot of people, they just do, because they’re looking to take things personally, or they’re looking maybe because they just don’t have the security. But when you go to do something new, you have to go find that new tribe.

51:03 You have to build a product that can stand on its own. It should be hard. And if they do circle back around, then that means you’ve finally done something right. And I’ve had that same experience with London Real. But why floating?

51:14 That’s what I want to know, because that’s something very different. That’s something that has a lot of spirituality in there as well. You guys could have easily gone into a food and beverage business if you wanted to do something on your own, which probably you guys did. But why that? Again, going back to that theme of continual evolution.

51:35 And there’s many ways you can evolve yourself as a human being. This is partially what you guys are involved with here at London Real, very much so. You can almost say you’re a personal development company with your courses and business accelerator. And what’s the other one? Life accelerator.

51:50 Life accelerator. So there’s many ways to go about it. But float tanks are just another tool in the tool belt. It’s another way to look inside and figure out what’s really going on for you. I remember first hearing about float tanks when I was in university at McMaster in Hamilton, Ontario.

52:10 I was in a sociology class. And they were mentioning John C. Lilly and some of his early experiments with floatation tanks. And I thought to myself, if that were, that would be the way to really get down to what’s going on inside your mind and really see what makes you tick. Blocking out all external stimuli and left alone completely isolated with just your thoughts.

52:33 Essentially, it’s what it becomes. And I remember thinking about that. I’m like, wow, I really want to try that one day. Continue playing football. Got my head rattled around a little bit, so maybe forgot about it.

52:44 And again, this is why it kind of leads into the law enforcement story and into the float tank story. To train as a police officer, I started doing martial arts. So I started doing everything. I started with Krav Magat. Then I went into like a typical mixed martial arts regime, Muay Thai, presenting jujitsu, boxing, wrestling, did all of that.

53:06 And of course, because I was in that world a little bit, started watching UFC, and then got turned on to Jill Rogan. And then Jill Rogan turned us on to float tanks. I’m like, oh, that’s that thing. That’s that thing that I thought was so cool in university. And we researched it.

53:22 At the time in BC, there was only one float tank. Or I say in Western Canada, there was only one float tank available. And it was out of a woman’s basement in Port Coquitlam. And we booked a session. We tried it.

53:34 And after one session, we bought our own tank. And we put the 10, 12 grand, whatever it was, for a Samadhi float tank, which are amazing for home use, by the way. If anyone wants to float at home, the Samadhi brand is actually a great way to go. And we set it up in Mike’s apartment, actually. And we started hosting friends and family.

53:53 And we found out that, wow, this has some lakes here. And I had a very early on profound moment within the float tank. And one of the beautiful things about it is it teaches you that everything you’re feeling, everything you’re thinking, everything that you’re experiencing comes from you internally. It’s all internally generated. This is why when somebody says, they made me feel that way.

54:24 Well, you let them make you feel that way. It comes from within you. And I had a very profound experience when I had that realization that I went into the float tank, listened to Rogan, and thinking that I was supposed to have some profound psychedelic type of experience. And it wasn’t that. In fact, you’re alone in the tank.

54:46 And you’re sitting there with your thoughts. And you’re getting kind of restless. And maybe you get some salt in your eyes, a little uncomfortable. And I was a little bit pissed off. I’m like, what the hell?

54:57 Where are my visions? Where are my hallucinations? Never came. And around the 35, 40 minute mark, I’m not exactly sure, I had this thought. And it was, what if you were buried alive?

55:10 What would you do? Well, you have a few different options. One, you could basically freak out and continue the short amount of your life in agony. Or you can accept your situation. And you can slip away peacefully.

55:27 And once I had that moment of realization around acceptance, accepting your situation of where you’re at, that’s when I went really deep into the float experience. And I think that was really profound for me to have that idea of acceptance hammered home in that way. Because it makes everything that’s going on in your life OK. You might not be in the best situation in your life. Somebody might be going through hard times and struggling.

55:56 But if you can be OK with that’s just how it is right now, and then make steps to improve from that situation, that’s way better than becoming a victim and thinking, oh, poor me. I can’t get anything right. Always having to me. Having that complete victim mentality and getting out of that mindset, accepting where you’re at, and then taking steps to move forward from there, greatest teachings that I got from floating. Yeah, that’s a great metaphor.

56:23 Do you tell that to people when you put them in a tank now? Do you say, just pretend like you’re buried alive? No, I don’t do that, especially because the number one fear of people floating is claustrophobia. I can’t tell you how many times I’ve heard, but what if I’m claustrophobic over the past five years now? OK, they think that will be a problem.

56:41 Does that mean it always is a problem? Usually it’s not a problem. Usually, again, the habituation. And I tell people now, the bigger challenge is after you get in there, you close the door, the anxiety wears away, which by the way, flotation tanks are now being shown through research to be a potential treatment for anxiety disorders. I’ll get into that a little bit.

57:01 But when you shut the door and you’re in there alone for the next 75, 80 minutes by yourself with your thoughts, how do you deal with that? How do you deal with, oh, I’m bored? And why are you bored? That’s another question I ask people. Why are you bored?

57:16 Because really, this is just a reflection of you, of what’s going on inside your own mind. And I really think that speaks on the idea that we’ve been so programmed, conditioned as people to look for entertainment from external sources. We always want to watch a movie or a music or whatever. Well, maybe not just entertainment. Sometimes we just want to occupy our minds so we actually don’t have to think about who we are and what we’re doing.

57:43 And so it’s funny. This weekend is our graduation of our life accelerators. We have like 40 people flying around from the world, like a girl from Australia, a girl coming from Colombia. They’re all coming in. But in the first week, we do a low media diet.

57:56 So they’re not allowed to have more than 60 minutes of media a day. And that has been one of the biggest game changers on the whole course. We channeled like 18 London Real guests. But that was one of them because we were like, look, most of the time, you check your phone, you dead or dead, you read the newspaper, you’re dead, just to get yourself not to think about you. And the float tank is the ultimate low media diet.

58:17 For 90 minutes, you’ve got nothing. You’re facing yourself. Yourself, which is what we need to do more of. So we can actually process, be with the pain we’re feeling, and make those big changes in our life. And I love this whole concept.

58:29 I feel like floating right now. Yeah, well, it’s an incredible experience for sure. And again, talking about those, why is the business successful? Going to Tim Hortons, it fits really nicely into our societal norms. This is something normal.

58:47 Everyone understands it. It’s food, it’s quick, it’s easy, it’s convenient. Now, floating is completely counter-culture. The opposite of all that. Exactly.

58:57 It’s uncomfortable. Not convenient. Not convenient at all, but super important. And the finding now that it could be a cure for anxiety. And this is partially, I think, why I was so gravitated towards it.

59:16 It calms down your central nervous system. It teaches people how to down-regulate what’s happening in their body. So instead of spiraling out of control and letting our monkey minds take over and feeling really a lot of anxiety, it actually works on the salience network within your brain. I wanna turn to people at this point. If they wanna learn more about this, go see Dr. Justin Feinstein at the Float Conference on YouTube.

59:42 If you Google Justin Feinstein, Float Conference, he does his whole talk on the research he’s currently doing at LIBER. And LIBER is the Loyate Institute for Brain Research. And he’s just submitted his study and research for peer review. And he is thinking that there’s going to be, there is a strong correlation between floating and the treatment of anxiety disorders. And they found that one session in a float tank is actually equivalent to taking an anti-anxiety medication like a benzo or something like that, or a lorazepin, whatever they take.

1:00:18 One session of flotation therapy actually works on the same region of the brain as those medications do. So this could be a potential treatment for anxiety disorders and something like 40 million people in North America suffer from anxiety. And it’s actually getting worse. I wonder why. It’s getting worse.

1:00:35 The funny thing is we live in some of the safest times in human history, yet we still have this anxiety. And what would be your guess as to why we have that anxiety? Well, it’s getting worse because we have these thing called mobile devices. And so now at any point when we don’t want to deal with life, reality, anything around us, we can find a distraction and a dopamine hit coming off that Twitter feed or coming off that Instagram feed or coming off something.

1:01:01 We can always find a reason for us not to look into ourself and look what we need to do and face the challenges and go to where the fear is and get uncomfortable. And when you don’t do that for days, weeks, months, years on time, at some point you have a crisis situation. And as your brother so well said, you cross the longest distance known to man the 18 inches between your head and your heart and you have what we call a midlife crisis or something like that.

1:01:25 When all of a sudden they get short circuited and you’re like, oh Jesus, I’ve been living the life. I really don’t want to live. So yeah, that’s kind of my thought about it. Well there’s that. But there’s also the funneling of information.

1:01:37 If a disaster happens anywhere in the world, a terrorist attack, anything, it’s showing up on Twitter and Facebook news feeds within minutes. So we’re getting inundated with all of this, you know, all these disasters which probably have been happening throughout the course of human history except not reported on half the time and now it’s instantaneous on our phone. So it’s really easy to get caught up in that media stream and be like, oh man, the sky is falling.

1:02:00 It’s addictive and you want to live other people’s realities. And so, look, news organizations, I mean they might as well be drug dealers on the corner. They’re not your friends. They’re there to try to occupy your head space. It’s like James Altucher said he once, you know, worked in a newsroom and he said, Brian, it’s like Halloween every day.

1:02:18 Because we’re trying to scare you with something crazy every single day. That’s our intention. Yeah, that’s our intention. That probably has nothing to do with you. Okay, there’s a tsunami in Thailand.

1:02:28 It’s bad, but it doesn’t actually have anything to do with you and by you giving it some head space, along with the other 400 disasters and the girl that got killed and the da da da da da da da it just takes you away from your life. And so, the funny thing about our life accelerant course is when we talked about diet, people are like, oh yeah, I know I shouldn’t eat sugar. But when you tell them that that newspaper that’s free on the bus or the news channel that’s free or the Twitter feed that’s free is just as dangerous as that chocolate or that whatever, people don’t realize it because media, it’s something new, right?

1:03:00 I mean, the last 20, 30 years, we didn’t have it kind of coming into our heads everywhere. Well, we headed through certain channels. We headed through radio, TV, newspapers. That was basically it, very controlled. Which you couldn’t access in your bed at night or first thing in the morning.

1:03:15 Looking on your phone right away. Exactly. I’m just curious in your thoughts on this. And this is that Trump is basically attacking mainstream media. And now, that, you know, personally, I don’t know what to think or what to believe about anything that guy says about anything.

1:03:33 However, is there any validity in your eyes around the idea that, you know, the mainstream media isn’t serving people? So it’s really funny you said that. Occasionally, I look in, actually, I do look into the New York Times, right? It’s one of the few publications I look in. I also realize though, they’re massively biased.

1:03:52 They’re very liberal. They suddenly, you know, before the election, I thought they really weren’t reporting even Trump and Clinton in a correct way. And I don’t believe in everything they do. But one of their reporters said, I took a week off of Trump in the news. And it was really funny.

1:04:06 It was almost their low media diet where they didn’t actually listen to any Trump news for like a week. And then one of them also said that Trump is actually the most reported person in our history of the newspaper. No one in the history of time has been as reported as Trump, right? Which is kinda crazy. I mean, maybe if there were newspapers and websites around the time of Genghis Khan or Hitler.

1:04:26 Maybe he would have been. But Trump now, it’s like every single day he’s top rated news. You could argue all the media companies’ stock prices went up by 20% with the Trump phenomenon. Because over the next four years, they’re just gonna be reporting on him. So first of all, we have to recognize that while maybe he’s attacking mainstream media, he’s also the greatest thing that ever happened to them.

1:04:43 So that’s on one stand. Then you got a president, a sitting president who uses Twitter. You got a sitting president who seems to encourage misinformation, which is fascinating. You’ve got a guy who also seems to not wanna use mainstream media and just go direct with a press conference or a tweet on his own. And a guy who I think is really erratic.

1:05:04 Maybe dangerously so, but also a guy who’s gonna shake up all of the stuff that’s been happening in Washington, business as usual for the last 50 years. So at one chance, I’m excited. I do think he’s pro-business, but I also think that I might wake up tomorrow and he might do something really erratic. Like bomb North Korea. And I’m like, maybe we shouldn’t do that.

1:05:24 I’m not concerned about him bombing or pressing the button on a nuke or something like that. I don’t think anybody’s that crazy anymore. I don’t think he will. He’s the closest person that would, is all I see. Maybe, him or Putin, probably.

1:05:36 But the thing about them is that they all have the same business interests. They’re all kind of on the same team managing this global system that we have now. I don’t think any of them are crazy enough to push the button. You might get some rogue state that might do it or a terrorist organization, but other than that, I don’t see that happening. What my concern with him is, and actually, Daniele Belalie told me about this when I interviewed him.

1:05:59 I love him. Yeah, he’s awesome. Like this house in the land. Yeah, definitely check out his podcast. History on Fire is amazing.

1:06:06 Or the Drunken Taoist. But he’s like, the Clinton administration would be driving the State of the Union, the economy off the cliff at 80 miles an hour. The Trump administration is driving everything off the cliff at 180 miles an hour, in terms of environmental impact. Because we know what we’re doing right now as a society can’t continue. We know this fact.

1:06:31 It’s very obvious. There’s something like a 97% scientific consensus right now that human beings are responsible for global warming. Not according to Trump. Not according to Trump, or Dampania. Or Dampania, but across the scientific community.

1:06:46 97% consensus, which apparently is very rare and never really happens. So it’s like, now we have this guy who’s pro-business, might be good for the economy in the short term, but what about the long term? What about the future of everybody? The future of humanity. This is one thing I think, as a parent, that concerns me quite a bit.

1:07:07 What kind of a world are we gonna be handing over to our children? We know right now that if we stopped all fossil fuel consumption and emissions and everything like that, the world’s still gonna heat up for another 50 years. So what do we do? How do we make a shift away from this complete addiction of fossil fuel energy, which is what has developed the entire West. The West, as it is today, wouldn’t be here the way it is.

1:07:35 It wasn’t for fossil fuel consumption. But now we know that we have to do something different. So how do we make that shift as a society or as a person to do something different that’s going to be better for the long run? Yeah, and I’m guessing you guys are gonna be talking about that on Vancouver Real for the next few years, probably for the eternity of your show. Probably for a lot of it.

1:07:56 That’s talking about that internal transformation. And that’s why I think there is value to personal development, flotation tanks, yoga, meditation, psychedelic work, that kind of thing. We have been taught intrinsically that we are not valuable as human beings. We’re flawed when we’re born. This has been ingrained in us for the longest time, original sin in religion.

1:08:21 You were born defective and you had to be, you had to find your salvation through the church. We’re not good enough in school. We’re told that we’re constantly not enough, not good enough. So we go on this journey in our life, we’re on this mission trying to validate ourselves to everyone else and to ourselves. So we always are looking for that next thing external to us.

1:08:45 We’re looking for that promotion. We’re looking for that new car, that new house, bigger salary. But that external driver, which we’re all searching for, is the exact same thing, which is driving us off the cliff as a society right now because we need to change, I believe, how we value ourselves and realize that our self-worth comes from within us and we don’t need to search it externally to make us happy. External sources of happiness, that new job, that new gadget, that new toy, whatever it happens to be, is always short-lived and we know this.

1:09:20 We know this. When Apple comes up with a new iPhone, all of a sudden the one I have is crap and I need to get a new one. We know that this is happening. So what’s that drive? What’s this continual motivation to always go for something new and novel when we’re born complete, when we have everything that we need as a human being right now.

1:09:39 We had that with us, but we feel like we have to keep reaching and striving for something outside of us. I just thought of, I had Amanda Fielding in here who she’s one of the people that, through the Beckley Foundation, funds a lot of Professor David Nutz research on psilocybin and on LSD. She said that a government is the reflection of ego. If you look at the government doing all these things, the war on drugs, all these things, it is a reflection of our ego as a collective.

1:10:05 Whether it’s insecure or not knowing itself, or not comfortable with its interior self and looking for those external things, looking for more money, more power, it is really a reflection of us. And it’s interesting if you guys are trying to start from within with everybody to kind of make these bigger changes. I think that’s super powerful. I guess that’s probably what we’re doing here as well. And it reminds me of one other thing from the movie we just released with Dorian Yates.

1:10:29 And very near the end of the movie, and I don’t wanna spoil it if you haven’t seen it, and you can watch it on our website, but very near the end of the movie, we have a clip from him sitting in that chair from two and a half years ago when we had an interview with him, sorry, about two years ago. And he said, everyone’s asking me what I’m gonna do is Dorian Yates. And he said, and everyone said, are you gonna open a couple hundred gyms and all that? And he’s like, and I might do that.

1:10:50 But what I’m gonna be doing is I’m gonna be changing myself. I’m gonna be looking on how I can evolve. I’m gonna be looking on how I can learn. I wanna look how I can become a better person. And like when Dorian says that in this movie, you’re just like, man, it just makes you think about, like what can we be doing inside ourselves, as opposed to this outside ourselves?

1:11:09 Well, he’s a quintessential example of that alpha male embodied. And like, this guy was six time world champion bodybuilder, probably doing a little vitamin S on the side. I almost guaranteed that he was, right? We talked about it a little bit, yeah. Chasing, okay, chasing this perfect body.

1:11:28 And now you see him and he’s doing yoga. This guy who was just like packing on muscle in the gym and he’s now breathing and doing yoga and shifting his entire perspective. Now, if you can think about that, the most hardcore bodybuilder maybe ever has now gone this other path. It doesn’t seem too much different from a football player going into a more spiritual lifestyle. Yeah, sounds just like you.

1:11:51 Yeah, a little bit. So he was bigger, slightly bigger, at one point. Yeah, he was a big guy. But yeah, it’s funny, you say alpha male and I just never think of Dorian as alpha male. I’m like, I don’t even know what that word means, but, because I guess I know him now as this kind of transformed guy.

1:12:03 And actually, the more you look at him and learn his story, you realize that the Mr. Olympia, it was just kind of a means to an end. For him, it was a way of escaping his reality. And he looked at his body almost like a project. And we talk about this in the movie.

1:12:19 So he built it up, but his body for him was never a compensation for an insecurity or anything like that. It was just like this project. And by doing it, by going to where the pain was in his head and doing all these strict diets and all these things, he got himself out of where he was to kind of an international place and fame. And now he’s kind of transformed into this guy. After going tunnel vision on an obsessive goal, an egoic goal for so long, he’s now kind of recovered from that 10 years on and he’s now transforming at a rapid rate.

1:12:51 And it’s weird because there’s the picture on the wall right there. You can see Dorian and he’s got his short hair and he’s still kind of a little white. And like he said, he looks sickly. And then right next to it, if you’re ever in London Real Studios, there’s a picture of him and he looks like Ernest Hemingway. And he’s transforming in front of our eyes and it shows you how powerful this stuff is.

1:13:10 If you really look at yourself. For sure. Personal development courses, again, all those modalities, personal development, meditation, flow tanks, psychedelics, all of those things, you know, what you guys are doing at London Real, what are you really doing? You’re evolving people. You’re improving them.

1:13:24 You’re helping them get unstuck from their lives and getting their lives moving in the right direction. And that’s what we need more of. We need more of getting people out of a victim mentality,

1:13:38 Getting people out of the I’m not good enough to empowering people, to go do what’s really calling for them, what’s really calling them. And I feel like that’s what you guys are doing through your courses. And again, there’s different ways people can go about it, of that self-empowerment. But the more of that we have, as people, the better. I mean, look at the personal development industry in North America.

1:14:02 It’s huge. It’s huge now. And you’re seeing life coaches spring up on every corner now. And you can say what you want about that. But at the same time, it’s all moving people in a very good direction.

1:14:12 So I think it’s all very relevant. And you can do it online, like you’re doing, or in person with your, with the meetups, you don’t need meetups to do focus groups. Yeah, we have some focus groups. Congratulations. Right.

1:14:23 And you know, we’re doing a very similar thing to what you guys are doing. You know, we started off with the online platform and now we have the local meetups that are going on. We’re building that tribe and that community. And I see us moving into that direction of, okay, how do we get people from that stuck place into a place of empowerment and getting what they want out of their lives? Yeah, it’s super important to give people those kind of next steps.

1:14:43 And look, what we’re doing, I mean, people might say, yeah, Brian, but you’re a media company too. What makes you different from all the people you point the finger at? And so what I always try to say is that I think what we do and what you guys do, it’s the art of listening. Like honestly, I think we teach people, you know, they’re not going in a float chamber and listening to themselves. Okay, maybe they’re not ready for that yet, but maybe they can actually just zip it and listen to someone else as another human and listen to their ideas for a while.

1:15:07 And it might be at first, some lady, and we had females at the premiere at BAFTA of Dorian’s movie, and they went in thinking, I don’t know anything about bodybuilding. I don’t care, it’s gross. And they come out saying, wow, I learned a lot from Dorian. So I think with what we’re doing now, it’s like, all right, take an hour, take 90 minutes. I know it’s a lot of time.

1:15:25 You can watch 40 different YouTube videos, or you can plug in and close your eyes or watch us and listen to new ideas and listen, listen, listen. And I think it gets you on this path of opening your mind, maybe trying some new things, and then maybe looking at yourself. I personally love the long format interviews. I like the Rogan style three hours. I’ll go for three hours, you know.

1:15:48 Typically we keep around 90 minutes. That works pretty well. Again, is that the best and most intelligent approach? Hard to say, because again, people’s attention spans are so short, sometimes you need this little popper, like 10 minute podcast you’ll hear, like little tricks and tips, that kind of thing. Like you said earlier, delay of gratification.

1:16:08 Delay of gratification. And it’s a long game. Look, I think both of us were in this for the long game. And so like, that means a lot, you know? I mean like, that means a lot.

1:16:16 I was in Barcelona over the summer, and there’s a guy that built the Sagrada Familia Church, right? He started building it. He’s like, this isn’t gonna be done anywhere near when I’m alive. And he’s like, I work on someone else’s timetable, and he was talking about God. And so he was like happy that when he was dead, it was gonna be like 20% done.

1:16:35 And I was like really inspired. Like, do you have goals that are way past your lifetime? Bigger than you. Yeah, way bigger. And so like, yeah.

1:16:42 I’m gonna go on a limb and say that you don’t have to be doing London Real. Like you said, you could go back into the banking if you wanted to. However, you find a much more rich experience. And I’m wondering like, over the past five years of doing this, what keeps you going? What keeps you motivated and driven towards doing everything you’ve got going on here in London?

1:17:04 You know, for me, it’s just been this crazy journey. I’m sure like you guys, probably if I look back, every six months has been different, you know? From starting in I guess October 2011 to like six months later when I guess we would’ve had 30 episodes. No, sorry, six months later, yeah, about 25 episodes. To Rogan a year later, I mean that blew my mind.

1:17:23 So how much did that actually accelerate what you’re doing? You know, look, it blew my mind and it was just like, wow, it was like this. I felt like we’re on Earth, right? And you know, they beam out those like radio signals to all these planets and I know in our satellites we send out like a record of like all these languages, like one of the very first satellites they put out there. And it was like, you’re beaming out these signals to these alien beings and then all of a sudden someone from like the Vega star system sent back a beam saying, we hear you.

1:17:51 And like that’s what it was like when Rogan like acknowledged us because I was inspired by him, we were doing this thing, but like last thing we ever thought was he would ping back and say, oh, I recognize you guys, let alone why don’t you come to my show? So for us it was very surreal, it was still a huge honor and it’s been five years almost, that’s crazy. But it was big, but I don’t know if it accelerated anything, but it was big. I had a similar experience and we started this podcast in Vancouver and there was this guy named Brian Rose and he invited anyone in the world to sort of real podcast wherever they want to and we did that and we heard an initial message and then we got some radio silence for a good year.

1:18:29 And you talked about this a little bit in your TEDx talk and I cite this quite often. Like you said to Rogan, you approached him and asking for tips and how to do a podcast and he ignored you. And yeah, you ignored us too. And I’ll tell you what, that was, it was a little bit tough and a little bit frustrating at times, I’m like, what’s going on? This guy invited us to do a podcast and he’s ignoring us under his kind of brand or whatever and we dealt with that for a while.

1:18:59 But then all of a sudden, I’m not exactly sure what happened, but we turned the corner maybe in your mind. And the thing is, that whole time when you were ignoring us, we were sharpening our sword. We were getting better. Like the first episode of Vancouver Real, I don’t think I said two sentences. I think Mike did most of the interview.

1:19:16 He’s a little bit more natural as a speaker than I am. And I was pretty quiet the entire time. But through the five and 10 and 15, we started getting up there, it became more comfortable and more natural. In that time, it felt like we were sharpening our sword, getting ready when Brian Rose says, all right guys, your turn to come on London Real. And I really am grateful to you for paying it forward like this.

1:19:39 Because you had someone who was a very successful Joe Rogan who gave you a chance, put you on the podcast, maybe helped what you were doing at London Real. And now you’re doing the same for us. So I can’t thank you enough for paying it forward to us that way. Yeah, I mean, look, my pleasure. I mean, this is like, I don’t even feel like I’m doing anything.

1:19:56 Like you guys earned this spot. And it’s just such a pleasure to have you here, especially with your brother too. So that’s awesome. I think also like I wasn’t ignoring you. I was working on London Real.

1:20:07 Just like Joe Rogan wasn’t ignoring me. He was working on his stuff. And that’s so funny. It’s a perception we have. And that’s okay too, because if it’s like, oh, he’s ignoring me, Joe’s giving me this signal that I got to do it on my own.

1:20:18 And so, you know, it’s interesting to hear you say that I was like, I kind of acknowledge you guys and then kind of ignored you guys. But you know, I understand that feeling. And just so people know with the Reels, like we don’t have a franchise and like there’s no exchange of money or revenues. It was just like, look, if you’re inspired and you want to do this and you want to use the real name and we feel like it’s with our ethos, then it’s cool with us. That’s like really what we said about the Reels.

1:20:41 That’s what it was, exactly. And also, it’s almost specifically like that because then I don’t send you all the tools. I don’t send you the templates. I don’t send you the scripts. You know, it’s like, are you gonna do it?

1:20:53 Because that’s how you grow and that’s how you learn. Figure it out. So it’s like figure it out. And so I kind of do the ignore it a bit. And I always, people all the time, I’m gonna start, I hear it all the time, I’m gonna start this reel.

1:21:03 I’m gonna start this reel. And I’m just like, send me the pilot. How many Reels have you got inquiries for? I think people actually, I always say send me the pilot. Until then, I honestly don’t wanna hear it.

1:21:13 I think I stopped even emailing that out. Because it’s like, you know, everybody can talk about it, but send me the pilot episode and then tweet it out. And then I’ll look at it. Until then, it’s just talk. And then after that, that’s like, it’s like Jocko Willink says, people will say, what’s Bud’s training like?

1:21:27 And he’s like, I don’t care about Bud’s. I care about being a SEAL. So it’s almost like me, it’s like, oh, Brian, we did the pilot. And it’s like, I don’t really care about the pilot. I care about the 100th episode.

1:21:37 And it’s like, and if you can’t figure it out on your own and if you can’t find the resolve to push through all that resistance and the friction and the family saying you’re stupid and people saying, we don’t wanna hear your opinion and la, la, la. Then you deserve to have a show. And that’s what you guys have done. And everyone’s done it out there in the real community. And other people that aren’t associated with the real.

1:21:58 And like I said before, it was something that, we’re in a place of privilege, for sure. We have a ton of support now, for sure. No, I had support before, not going into my new ventures. And that includes Vancouver Real, by the way. Some people are like, they’re not really, close friends don’t acknowledge the podcast too much, but now we’re reaching into the community and growing and getting bigger and we’re getting more attention again.

1:22:23 Similar to what happened with Float House. But we come from, our family was very supportive, very supportive parents taught us a lot, taught us a lot about hard work. They had that kind of immigrant work ethic. They weren’t immigrants, that was second generation, but you go to work. And we have a whole support team in place in Vancouver with our staff, our management of Float House, our Float House employees, which are amazing.

1:22:52 I can’t tell you, we get these reports every week, called Listen 360, and we get this feedback from our customers. Usually nine out of 10, 10 out of 10s, always complimenting our staff. And again, I think it’s just the product of we’re attracting people who are like us. And again, I do feel like Float House is just a giant reflection of Mike and I as individuals, and that’s permeating through the entire culture of our business right now. And then we rarely have a bad report.

1:23:25 And the funny thing is, we talk about being a tough industry, but the promise is huge. Right now, I think there’s 450 to 500 centers across North America. When we first started off, there was maybe five, six, a handful of them, and the industry has just exploded. And we’re definitely one of the industry leaders, and we’re about to announce a location in the States, and two more locations in BC as well, so it’ll bring us up to nine. So we’re gonna continue on this path, and we won’t stop unless we get stopped or we have to shut down for things external to us.

1:24:04 But we’re gonna keep going with Float House, with Vancouver Real. And the reason it’s easy for us, or part of the reason is because we love doing it. It’s a passion. It doesn’t feel like work doing a Vancouver Real interview. I get to go and have amazing conversations with Steve Maxwell, Daniele Bellelli, Gabor Maté, Dave Asprey.

1:24:25 The list goes on and on of all these, which I would never have had the opportunity to sit down. I would email Dave Asprey. He wouldn’t respond to my email, but because we have a platform, and we’ve created a platform in Vancouver, we’re a hub. We’re getting people now, internationally, contacting us who are coming to Vancouver, because they know it’s a promotional tool. We’re talking to Wim Hof, like I said.

1:24:45 We’re talking to… Tim Ferriss. Tim Ferriss, thank you. So if anyone is listening to this internationally and is looking for a platform within Vancouver, in BC, or even in Canada, our reach is growing within those communities. And we’re a great hub for people to come into and get their message out to our communities as well.

1:25:05 As long as, again, you’re somewhat in line with what we’re up to as well. Yeah, and I love what you guys are doing. I’m super excited to hear these kind of other ideas to put other content and feature people locally in your city, and I would just encourage you guys to go ahead and try that stuff out. And some things will work, some things won’t. But test, test, test, and try new things.

1:25:25 It’s easy to get comfortable in the studio sometimes too, and I know that too. So we’ve been trying to get out of the studio. That’s our mantra around here. One of Luis’ mantra, get out of the studio. And so this is our bread and butter, but also when we get out, exciting things happen too, like Dorian Yates documentaries and other stuff.

1:25:40 So it’s important to do that. And just to clarify earlier about the whole Joe Rogan thing, from my TED Talk, I mentioned that Joe ignored me, and that’s the greatest thing he ever did. Because I had emailed Joe when we first started, and I was like, how do you get the three cameras to switch to do this, to do this, and how do you do this? And I say he ignored me, but Joe was just focusing on Joe’s stuff. And so what it meant is that now it was up to me.

1:26:03 And so if I really wasn’t willing to go find out and do the work, which you can do in a thing called the internet and YouTube, then it just, a lot of people use this, oh, he never got back to me as an excuse. It’s almost like a minor victim mode. Oh, he didn’t help me, so I couldn’t do it. Richard Branson didn’t enter my email, so I can’t start my company. It’s like, what are you talking about?

1:26:22 Back to Jocko Willink, Extreme Ownership, you need to just grab it, and you can find out anything on YouTube and the internet. It’s all the information’s out there. Like I told my life accelerators, if we acted on all the information that we had, we would all have six packs and we’d all be billionaires. The problem is is that no one actually wants to do it. They don’t wanna do the hard work, feel the pain and go for it.

1:26:42 So it’s all about that, and you guys did that. Well, I think that people wanna do it, but there’s something inside them blocking them from doing it. Whatever that happens to be for them. Who knows? The culmination of their life experience is that block.

1:26:55 But when you have a desire, something that you’re shooting for in life, you gotta figure out what that block is for you, and that’s the work. How do you get past that? Because the how will get done. Figuring out how to make a podcasting studio, figuring out the audio, the visual, all that, that will happen, you will do that. It’s taking the step, taking the leap, jumping off the cliff, and having, it’s a leap of faith.

1:27:20 Because you don’t know, when you put out any new product into the world, any new podcast, any new idea, there’s a good chance it’s gonna fail. That’s the other thing too, there’s a good chance it will fail. Most businesses fail, right? And being okay with that. And that is not a reflection of your self worth.

1:27:38 Just because you have a project that doesn’t work doesn’t mean you’re not a valuable human being, and it’s okay. And then you can keep growing and evolving and learning, and then you take another shot, and then you take another shot, and eventually you’re gonna hit one that’s gonna work for you. Yeah, and as far as figuring this stuff out, just start, that’s what I would say, just start. And we figured, you see us now, and we got crazy radio mics, and boom mics, and professional lighting, and five cameras, and we’re streaming this live, but we learned this one episode at a time, quite literally.

1:28:08 We had no lighting in the beginning, we had webcams in the beginning, but we just got a little better each time. So anyone can do that. And you had to fight through adversity too, because I know your original co-host, there was some kind of falling out. You guys weren’t on the same page? Yeah, I went solo after a year, year and a quarter.

1:28:24 So it was all about that, and again, I had to make a call, like where is this business gonna go, and where is this movement gonna go, and who does it need to be there? So again, you have to make hard calls all the time. If you wanna just kinda say focus on your North Star, you have to do that, and be ready to do that. And again, I’ll say one other thing, we fail all the time around here, but maybe you don’t see it, because you see the great episode, or you see successful life accelerator, business accelerator, but we’re trying all the things all the time around here that don’t work.

1:28:57 I pitch people all the time on projects, on movies, on partnerships, and they don’t get back to me all the time. You’d be amazed. I mean, like- That’s normal. Yeah, it’s normal, and you have to get used to that. We pitch guests all the time that just don’t give us the time of day.

1:29:13 When I look back at Gary Vee, honestly, we invited him on the show, I think, so what I do now, whenever a guest comes on my show, like Gary Vee, or Wim Hof, or whoever, I go in Gmail, I’m in my Gmail, and I find out when did I first contact them. A lot of times, it’s 18 months earlier. Wow. Yeah, Chris Hadfield, Canadian astronaut, right? 18 months, we first contacted him, and he said no, ignored, no, ignored.

1:29:37 I’m in London, no, I’m in London, no. And finally, yes. Do you know why he said yes? Because we had sharpened our steel, just like you guys did. And now, that’s the way I look at it, is that now we were worthy, and they’re like, you know what?

1:29:49 These guys are on TV now, they’re doing big things. Now I can come on. Now I can get upset and say, oh yeah, if we weren’t good enough then, then we’re not good enough now. But that’s just the ego talking. So it’s like, you know what?

1:30:00 Now it’s okay. And so that’s just about you getting better. Well there is that leveling up kind of game that you have to play, right? You’re not gonna just start off a podcast, and then in a few months time, be interviewing Tim Ferriss, or Wim Hof, or any of these great names, Gary Vee. Why would they?

1:30:17 Why would they come on your show? You gotta build it up, put in the hard work. Maybe it happens slower for some people and faster for others. We know that it has been a grind of Vancouver Real, and we keep grinding it out, but because we’ve been doing that, we’re now seeing some of the fruits of our labor, like being in this studio right now. This is a jump for us.

1:30:38 This is a jump for us internationally. More people are gonna see Vancouver Real here of Vancouver Real because of this. And it’s such an amazing platform. It’s like you guys have brought excellence to the, you don’t even like calling it a podcast because it’s so much more than a podcast. It’s a production company.

1:30:57 It’s a small production company of what you have here, and your product, when you see it online, you can’t tell the difference between if it’s a really polished television show or what you guys are doing looks exactly like that. And you brought it to that level, which is amazing. And it’s amazing to hear that even you have to face those rejections from those big names, those bigger guests, and you have such a great platform to work from already. Yeah, I think it’ll always be that way.

1:31:24 I always want someone, I’m like Rachel Marks, and I don’t wanna belong to a club that would have me. So I always want someone on the show that wouldn’t wanna be here. So we’re always trying to go higher and higher and higher. And of course also, we’re also trying to find the guests, we’re trying to find the next Wim Hof, the next Dito Portal, the next Dampania, the next Doreen Yates, because to a certain extent, we kind of broke some of those people, introduced them to the internet.

1:31:48 And so in a video interview, long form. And the funny thing is a lot of those people, that’s the only time they really talk at length to the world with Dan and Ido and Doreen, they don’t talk to anybody else. So it’s like we’ve also built this really long game trust relationship. Long game, I love that term. It’s such a, everything should be thinking long game.

1:32:10 Your life is long game. Why are you looking for this instant gratification? We see the success stories frequently, we see the celebrities, we see the sports stars, we see the business successes, but we don’t see the mountain of failures underneath them. And failure is such a bad term perhaps to use, but there’s so many people who don’t make it. And that’s where when you start comparing yourselves to others too, you’re really doing yourself a disservice.

1:32:36 You have no idea the sweat and the tears and the work it takes to get to the top of any industry, any field, whatever it happens to be. And you’ve definitely putting your time here to create that. Just thinking about it now, who are some of your favorite guests that you’ve interviewed on London Real? It’s a great question. I just wanna say something about what you said there.

1:32:57 I mean, there are really no overnight successes. And everybody that I’ve had in that chair, once you start talking to them, you realize then they put in the time. And if you knew what it took to be a part of that, to be them, most people wouldn’t wanna do it. And so I had Eddie Izzard in here, right? Huge global comedian, right?

1:33:19 And he’s talking about how he used to do open street performances in Covent Garden. And he’s like, when you have to hold someone’s attention when they can walk away, that’s- You better be good. You better be good. We have to hold someone’s attention and it starts raining. You know, hold someone’s attention and they’re hungry or they’re whatever, or someone’s punking you.

1:33:38 And so he put the time and ground it out on those stages, on the comedy stage. And like most people, they wanna be famous, or they want the whatever, you know? But then they see the work, they don’t wanna do that. And I’m sure you saw that in football too. So I see that all the time when I start talking to them, you realize there’s like, whoa, there’s 10 or 15 years of hard work of going like getting your beatings every single day in order to build up, to be in the position to have these great things happen to you.

1:34:07 Well, that street performer is, in that sense, is really not a lot different from a podcast or some kind of internet TV show. There are thousands and thousands of options now for podcasts. So if you’re not good and you’re not holding attention, they will walk away and just jump to another podcast. Yeah, I think there’s like a million podcasts now on iTunes. When we started, I think there was a hundred thousand.

1:34:26 So it’s like, it’s a lot of numbers. I think it’s over a million. So there’s so many options out there. But yeah, you have to use something to discern yourself. And that’s why video is important, but that’s another show.

1:34:36 As far as my favorite guests, look, it’s so hard. I don’t have any favorite children, favorite guests. But look, there’s certain ones that we see regularly and resonate. And the truth is everyone that sits here and has an effect on me. And you and your brother are gonna have an effect on me.

1:34:53 Because you sat here, I felt your energy. I’ve seen what you guys are doing now. I’m like really now much harder linked to you guys. But like people rub off on me. Dan Pena, pretty obvious.

1:35:03 He’s rubbed off on me. And he was a big part of my evolution. Ido Portal has rubbed off on me. I would not be break dancing if it wasn’t for him. Dorian Yates has rubbed off on me in a big way.

1:35:16 All these people are, whatever you call them, mentors. I don’t know, whatever it is. Influences. Influences. And I see them and I change my game.

1:35:23 And so many people have done that. Jocko Willink, definitely. To be around Jocko and to really, when you’re around Jocko and he says extreme ownership and he leaves your studio and you read his book and you’re like okay, am I really owning it? Man, it can have a big effect on you. And so all of those people are crucial for me.

1:35:41 And for me, just sharing space with them, it’s like, it’s powerful. So you have a lot of favorites. Yeah, and the team feels it too, man. We’ll be talking, we’ll be quoting someone for like weeks after they leave when they’re powerful. I was wondering how you handle this.

1:35:54 And this is a problem I’ve come up with with interviewing so many different people is sometimes we hear experts in different fields and they have contrary opinions, contrary ideas. How do you reconcile that or do you? I’m here, first of all, we are the curator of people worth watching, right? That’s what we say and that’s true. So when we have you on the show, it’s a de facto endorsement of who you are.

1:36:18 Because I’m saying you’re good enough to be in that chair, you’re good enough to spend 90 minutes with me and trust me, I don’t want to waste my time. And like I said, if I ever have a bad interview, I might as well go back to banking. I don’t have to do this, which is a great thing, which means I need to want to talk to you. So that’s super important, I think. But look, if you’re here, I want to hear your ideas and I want to hear you express your ideas and that’s why you don’t get me necessarily chasing down people’s throats and saying, what are you talking about?

1:36:45 Veganism is good. Well, what are you talking about? I don’t think that this is good. Or what are you talking about, Jocko? You’re a soldier and you shouldn’t be killing people in Iraq, you know?

1:36:55 I don’t really do that because my job is once I select you to be here, I want the world to understand you as a person in the best way possible. I want to put you on the biggest pedestal and people to understand who you are, the good and the bad, and to learn from it and take what they want. So that’s why I feel fine having people of conflicting views. I had a cop in here last week who shot five people in the line of duty, three of them he killed, one of them he was charged for murder.

1:37:24 Three of them, two of them were black, and in circumstances where you’re like, wait a second, was this racist related? We sat down and talked to him, you know? And you might not agree with all of his answers, but once you listen to him for two hours, you’re like, okay, some of this of what I thought was true was not true, and some of what I thought was true was true, I understand his reality, and I’m gonna learn something from it. So for me, I actually don’t feel like I’m in that position very often at all.

1:37:49 Ty Lopez says, read a book a day. Dan Pena says, don’t read a book. They’re both right. They’re both right. You choose what’s good for you.

1:37:56 Well, I’m gonna quote one of our guests, who’s one of my personal favorite on Vancouver Real, and you might not have heard him, but I think you will hear about him one day. His name’s Alexander Bouldezar. He’s a Harvard Law grad and a writer. He just came out with his book called The Ugly, and one thing he talked about on our podcast was the importance of what he called gray scale thinking. So getting it out of black and white binary thinking.

1:38:18 It’s rarely in life that things are gonna be black and white, good or bad, right or wrong. Usually there’s some kind of gray area in between, and can you hold to conflicting ideas in your head and be okay with not knowing? Can you not be okay with not knowing the answer? Because a lot of things in life we’re not gonna know the answer for. As a human being, I’m mostly ignorant.

1:38:43 It’s impossible to be an expert in everything. So that’s the beauty of being an expert, and having experts is that we can consult these people, and most of the time, they’re probably gonna be right because they’re an expert in that field, right? But I think being able to hold two contrary ideas and not getting offended or upset because someone doesn’t agree with you. One of my personal mantras over the past couple years is don’t make an idea more important than a relationship.

1:39:15 Any idea, any ideology, any view, any way of thinking, don’t make that more important than a relationship. Can you imagine that everyone could apply that principle or their philosophy into their lives, right? Now you wouldn’t have, you could potentially eliminate religious conflicts. Okay, they believe one thing, I believe the other, that’s okay. We don’t all have to agree on everything, but we can still get along.

1:39:42 We can still be friends, right? And I think that’s an important thing in this day and age. Yeah, no, it’s definitely true, and I always try to think of Jaco talks about the dichotomy of leadership or the dichotomy of the world. And there’s dichotomy everywhere, everywhere. And you just have to be comfortable with it.

1:39:58 And London Real is, oh, okay, we’re a movement, we wanna spread ideas, but also we’re selling courses. So what are you doing? Are you trying to make money? No, we’re trying to build capital so we can spread our ideas even more and even better. And so there’s all these things about even me and my behavior, okay, you’re trying to do this, why aren’t you trying to do that?

1:40:18 Oh, you’re trying to get Mark Zuckerberg on the show. Okay, why don’t you go try to find the next Cita Porta? It’s like we’re always doing these two different things. So I completely agree with you. Grayscale, and I change my mind all the time.

1:40:29 So I need to meditate on things. And like sometimes I’ll agree with Dan Pena, and most of the time I won’t. It doesn’t mean I don’t keep listening to him and talking to him, and he’s got this view. It’s this way, Brian. And then I’m like, okay, sometimes he’s right, and maybe sometimes he’s wrong, but I’d like to keep that relationship going, like you said, and then I change all the time.

1:40:48 I like to entertain all those ideas, and I think that’s the most important thing. I’m gonna quote Alexander Bouldsar again, he’s a very smart guy, very intellectual guy. So Mike and I actually, a lot of times we’re in our conversations, like what would Bouldsar recommend here? And one thing he talked about was contrary ideas.

1:41:10 Oh man, I just lost my train of thought. Yeah, you mentioned something that he was talking about earlier. We’re gonna come back to it. Oh yeah, yeah. The idea of morality, it’s like who’s right, who’s wrong, all right?

1:41:24 And he said that the battle line for free speech begins with the unsavory. So someone saying the worst and most atrocious things you can imagine should be protected, and they should be allowed to say those things. You don’t have to agree with it. You don’t have to like that person, but they should be allowed to say it, right? Because as soon as you start censoring people, it becomes very slippery slope.

1:41:49 So when do you say you can’t say certain words? And this is what Jordan Peterson again talks about quite a bit in the political correctness movement. And he’s talking about freedom of speech and how important that is. Just because you don’t like what that person’s saying, and it could be the worst thing in the world, it could be atrocious, it could be complete hate speech. You shouldn’t take away their right to say whatever they wanna say.

1:42:12 They can say what they wanna say, but as soon as they become violent anyway, that’s where you got a line. Violence is completely unacceptable, but you should be able to say whatever you want. Yeah, no, definitely. I always say that in America, like you might disagree with what you have to say, but I’ll defend the right for you to say it. So dream guess for Vancouver Real.

1:42:35 Graham Hancock. Okay. For sure. That’s cool. That’ll happen.

1:42:38 Yeah. That’ll definitely happen. I mean, the great thing about you, and I’ll just say that to anybody listening, is if you are going to Vancouver, and this includes all London Real guests, and anybody who’s anybody, I think you guys are a must stop, because I don’t think anyone’s doing what you’re doing anywhere near there, and you guys have the platform, you guys have the great questions, the inquiring minds. So I’m a big fan of what you’re doing. They should all go there, and it’s only a matter of time.

1:43:02 And by owning that geography, it’s almost like Graham can’t stop, he can’t not stop by and see you if he’s in the area, because it’s worth making that trip. We have a connection. We have a connection to him. He was in Vancouver, he said he’d come on the show anyways. But maybe I should aim bigger.

1:43:15 Maybe I should say something like Elon Musk. That would be pretty big. Why not? Why not? All it takes is the right pitch at the right moment.

1:43:22 That’s what I always say. I got pitched today, I did a podcast last Friday with these two guys in Australia, the Vision Board podcast. And they’re two young guys, I get pitched, I say no all the time. No, no, no, I haven’t done one in like a year. And these two young guys, they pitched me.

1:43:37 They’re like, you know, we do this, it’s on Skype, but they’ve got a good pitch. And they had like, you know, they had a good list of guests. Again, they had like Gary V on and these other people. They were like two young guys, super excited. I love the energy.

1:43:49 And they’re like, you know, it’d be great, probably we’ll do this, we’ll do this, we’ll do this, we’ll do this, we’ll follow in London Real. And I was just like, I waited at like three emails, like, nah, nah, nah, nah, nah. And then they pitched me again, and I was like, yeah, let’s do it. So again, persistence. Are you happy to be in the place now when you can say no to certain guests, or you can pick and choose what you wanna be on?

1:44:08 You know, right now, I’m in the phase, we’re in the phase where we pretty much say yes to everything. We’ll do your podcast, we’ll bring you on, not necessarily everybody, but for the most part, we’re very open to just putting ourselves out there as much as possible. Is there a nice position to sit back and be like, I don’t have to do everything anymore to get my name out there? I mean, for me, usually the reason I say no is because we have to stick to our own knitting.

1:44:32 And I think I was telling you that earlier, like people email me all the time, and like, you know, they wanna buy me a coffee, or they want help with this or help with that, and I don’t mean to be mean or disrespectful, but like, I just don’t even have the time to think about it. A lot of times I don’t even have the time to reply, because like, we’re building here. We’re seriously building every single day. That is like, every hour of every day is crazy around here, and tomorrow’s the next day, and Monday as well.

1:44:56 So like, when you leave, we’ve got tons of projects going on. We’ve got new accelerators, we’ve got these, we’ve got JV partnerships, we’ve got more movies, we’re producing things, it’s crazy. So for me- It’s super inspiring to watch. So for me, like also, when I choose like, am I gonna do a media appearance? That means like three hours out of the day where I could be pitching a Zuckerberg or an Obama to come here.

1:45:19 And so for me, it’s not like, oh, I can say no to your media requests. It’s more like, man, I gotta focus on, stick to my own game, and stick in my own lane. And that’s why I try not to, I don’t like take a lot of vacations. I don’t like to be out of the studio much. It’s like, I like to be here, because we’re all really, we’re creating.

1:45:37 We have this thing called Maker Mode in the studio. We have our stand-up meeting at 930 Sharp every single morning, everyone’s here. Or they do burpees, I’ve done burpees before when I’m out there. I see you do them online. I did them online, and I bought lunch as well.

1:45:49 But then we go into like three hours of Maker Mode where people don’t talk to each other, we don’t surf the web, we don’t answer email, we create. So the video guys create, the product guys create, a copywriter creates, I create, I pitch. Julian does the same thing. So we’re all making things. Then we take a break, we go train, we do what we gotta do, we come back, we have another making session in the afternoon.

1:46:12 Right now we’re making content. I’m not responding to email or requests, that kind of thing. And I think everyone needs to be always constantly in creation, or as one of our guests, Jetman, who was here, he’s the guy that flies with these jet packs, he’s amazing. He had a quote that Alexander Azeri, our head of product, said, he said, he said, we are always in creation, never in competition. And I love that line, and that’s what we’re trying to do.

1:46:39 Well you’ve definitely created a life that you don’t necessarily want or need a vacation from. Like when you’re doing, I mean maybe you get a little bit tired. So that’s why I miss this. Okay, but look at how excited you are doing this work. And one thing I really admire about you guys and what you’re doing here, and your team especially too, is you guys are doing the work and walking the walk.

1:46:58 You’re not just some personal development company that’s saying, do as I say, not as I do. You’re saying, do as I say, and look what I’m doing, and you’re doing all these amazing things to grow yourself. I remember I made a comment on one of your breakdancing videos maybe a year ago, you probably don’t remember it, but I love the idea of you showing the process of you sucking at something to now getting pretty good. And you’ve showed that progression and how long it’s taken you to get to that point.

1:47:24 And this is an example of whatever anybody puts their attention towards and works at, they will move the needle. They’ll see improvement in some way, shape, or form. And you might not get to interview Mark Zuckerberg or Elon Musk or whoever it happens to be, but you’re gonna get people that are damn good guests and really high caliber, that whole thing, shoot for the stars, you might hit the moon, whatever that happens to be, something along those lines. If you play big, you aim big, you’re gonna go somewhere good.

1:47:55 You’re gonna move the needle in the right direction, for sure. Yeah, and that’s true. If you focus on it, you will get better at it definitely. And the funny thing is sometimes the A-list guests don’t give you the good stuff that someone else does. That’s true.

1:48:05 So sometimes it’s like, look, we’re always trying to build a platform and get that, but sometimes they can be a little conservative too. And so it’s like, there’s always a surprise here. We never know who’s gonna be a hit around here. I had this guy, this former monk named Dan DePone who came on the show a few months ago. And I like him a lot.

1:48:22 I met him at Mastermind event that I went to. And I didn’t know he was gonna pop and be this huge, huge success. But people loved his perspective. He was a monk for 10 years, lived in a monastery, and came out and was teaching people how to live like a monk in the real world. And people resonated with him.

1:48:39 And so I love that. And he got more interest than someone who won X Factor over here. And so that’s the beauty of what we do as well. Well, a guy like that, he’s putting out a message. And I think that whole realm of meditation, mindfulness, that whole area is doing nothing but growing.

1:48:59 I’m seeing it everywhere. Vancouver is a particular hotbed for that kind of thing. The entire west coast of North America is a hotbed. But it’s spreading. And I think people are now starting to see the benefits of going inside, meditating, looking within for the answers.

1:49:16 We’re seeing more and more of that. Because people are realizing more and more that what they’re doing and what they’re looking for, you can search endlessly for the answers for whatever you’re looking for in life outside of you. But a lot of them are going to be coming from within. And I think that mindfulness movement, it’s penetrating the corporate world. Even just as a stress management protocol, if you’re a hard driving lawyer working 80 hours a week, or a trader, or whatever you happen to be doing, how do you maintain yourself?

1:49:51 How do you keep going without breaking down? And that’s where yoga, restorative things, yoga, meditation, flotation tanks, all of these things play a role because now, it’s actually a performance tool. You’re healing your body so you can go back to work and give it your best every single day, as opposed to crashing and burning and burning out. And now you’re stuck, now you can’t even move. Yeah, it’s a crucial part of your day.

1:50:15 And so around here, we all have movement practices. Most of us have meditation practices. We eat smart, we eat clean. And that’s how we maintain ourselves is these high performance people. And you’re in total package in all areas.

1:50:29 You’ve got the business acumen, you have the health and fitness, the personal development side, and you have good intentions. Everything you guys do, you have good intentions, you’re well-intentioned behind it. And that’s what people see, and that’s why you continue to grow and have the success that you’re going. I mean, it’s something real. It’s called London Real, Vancouver Real, it is very real.

1:50:49 And you’re living that lifestyle, and it shows. Yeah, and it’s fun. Honestly, and we just love pushing the envelope here. We just love just doing super cool things. We like- Are you talking about the cold water lakes?

1:51:00 Yeah, cold water lakes, doing these accelerator courses, bringing people in for graduation. You’ll see the Super Focus group tomorrow night. It’s just crazy and fun, and there’s all this amazing energy, and doing these movies, and doing a movie premiere at BAFTA. That’s crazy. And so honestly, the juices and doing all that stuff, and then connecting with awesome people.

1:51:19 You and your brother come into town, we talk to you guys. That’s awesome. So all these things are just so positive for us, so it doesn’t feel like work, and we just try to keep getting out of our comfort zone. It’s a wild ride coming to London, that’s for sure. We picked the red eye in town, and we got here in a couple hours sleep, and Mike Virokte yesterday on Real Talks on three hours.

1:51:38 And we weren’t sure if we were locked out, or what was going on here for a minute, and we get in, and he still hit the nail on the head and performed. It’s a whirlwind trip, but it’s totally worth it. For a 200th episode, I think we gotta do this again. Yeah, maybe we will. Maybe I’ll come to Vancouver.

1:51:56 That would be awesome. Look, it’s amazing what you can accomplish. You always surprise yourself when you push yourself. And this week has been a breakneck schedule for us. It’s like four live broadcasts, super focused group.

1:52:07 We’ll interview 20 people here on Saturday, our accelerator graduates, and then we’re jumping in the cold lake on Sunday. And then we’re back in Monday for another week, but I’m pumped, and we know we can do it now, so now it’s normal. And then next time it’ll be eight shows. And then we love doing it, so people can always push themselves more than they think. For sure.

1:52:27 These success secrets are only available on the London Real Academy. Become a member and get access to live shows, exclusive courses, my webinars, bonus content, meetups, live events, an amazing community, and much, much more. Now back to the rest of the show. Look, Andy, I always ask everyone here a couple questions at the end. I’m guessing you know these, but I’m gonna ask you anyways.

1:52:59 You can make a phone call to the 20-year-old, Andy. Give that young man a bit of advice. What would you tell him? That everything is gonna be okay, and that just have faith that all the hard work you’re putting in now, all the little things, all those perfect bricks that you’re lying on that wall are gonna add up to big things in your life, and you don’t have to worry about it. And just know that you can continue to build and create the life that you want for yourself, and that you don’t have to feel anxiety, that you don’t have to feel worry, and that everything’s gonna work out, and everything will be okay.

1:53:46 In the long run, one way should perform, everything is gonna be okay. Dropping the fear, dropping the fear, I think, is a huge one. Fear is something that we all have. I think it’s impossible to be a human being without being afraid of something, but just know that, for the most part, I mean, look at where we are. We live in the West, we live in North America, so privileged to have the lives that we have.

1:54:10 And just know that you can move forward without putting that pressure on yourself, which can be crippling. You can stop yourself just because of that fear of failure. You won’t even put a foot forward because you’re afraid of failing. And just know it’s okay to fail. It’s okay to fail, and you don’t have to fear it.

1:54:32 Strong. Best advice you ever received could be from a parent, a football coach, business, anything, but what is that? This is a lot of good advice, but there is one, I wanna go back to when I was 16, and I was at the University of West Virginia at a football camp, and there was a guy, can’t remember his name, he played in the NFL, played at West Virginia, and he talked about how when he first went to that school, he was a redshirt freshman, guy that got kicked around, treated, not very well, no respect, and he told the story about how every single day he paid attention to the little details, and he would always go to training, always go to class.

1:55:15 Pay attention to those small details, and always take steps forward. And he went from this guy who was a redshirt freshman, who most people wouldn’t even think to see the field to being a professional football player. So I think that has always stuck with me about just continuous improvement in one way, shape, or form, and doing those little things every single day, add up to big things in the future. So that’s one, and another one I got was from you, and that was from your TED Talk about, again, not expecting people to support you right away and being okay with that, and not being afraid to put a product into the world when you don’t have full support of the people around you.

1:55:57 To me, that means trusting yourself, and when you have that trust in yourself, you don’t need permission anymore. So many times I see people, they’re looking for permission, they’re looking for somebody saying, now you’re good enough, now you’re ready. I see this in all walks, people are looking for that, and if you’re waiting for someone to say, you’re good enough and you’re ready, you’re gonna probably be waiting for a long time. Most people, once in a while you have somebody reach down and be like, let’s pull you up, but man, most people, you’re gonna empower yourself.

1:56:30 So I think that’s what I get from that statement, is just trust yourself, put your foot forward, put something out there, ship it, don’t be afraid, just go do it. Yeah, so much so. Last part of that question, super relevant to you guys. To that 20 year old that’s out there watching us right now, listening to us, who wants to start their own real, could be in Hong Kong, Singapore, Lisbon, Perth, any city in North America, China, South America, you name it, what do you tell them?

1:57:05 What advice do you give them? Because they wanna be on their 100th episode, they want their lives to transform, they wanna have a tribe, they wanna influence people and do great things and transform like you have. What do you tell them? Start, commit, and then accept what comes along with that. So when you get started, get the ball rolling, get the momentum going, that’s great.

1:57:29 Then commit to that thing. Commitment to the point of you will not give up no matter what, that’s the commitment. No half in, half out, all right? You’re in all in until the very end, no matter how that ends. It could end in multiple different ways, but you commit and you see it all the way through to the end, that’s king energy.

1:57:52 That’s, again, following through with everything you say you’re gonna do, and then the acceptance piece comes in because now you just accept everything that comes along with that commitment. So there’s gonna be trials and tribulations, there’s gonna be ups, there’s gonna be downs, people are gonna say you’re no good, people are gonna give you accolades, you know? And accept all of that when you’re on your journey and just don’t stop. That’s what you have to do.

1:58:18 You have to commit. Amen to that. I don’t know what to say, I’m kinda speechless. I’m just so happy you guys made this trip. I’m honored.

1:58:29 It’s a big deal for you guys to come out here. It’s a huge deal for you guys to be on 100. It’s been amazing to watch you guys over the years, and I don’t know, I’m still like, I thought it was so cool that I was listening to Gabor when I was at Pena’s Castle, and then here are these guys kicking ass. And so for me, when I see you guys doing that, I remember seeing you with your headsets, and these three different cameras, and I was like, man, these guys have strong game.

1:58:54 And like I said, pissing excellence from the beginning. I love to see that, and I love to see people that are constantly getting better. And honestly, I don’t feel like I had anything to do with that, and I still don’t. I’m just so impressed that you guys just took things to a level. But you did though.

1:59:10 Okay. See, that’s what you don’t see. How many lives are you touching by what you’re doing? You’re inspiring people all around the world. We’re two guys, two relatively normal guys from Vancouver, and now I’m sitting in London, on London Real, across from Brian Rose.

1:59:24 That’s huge, that’s you. All of this, everything you created is you. So you say you didn’t do anything, but you did by doing this, and by inspiring. Okay, all except maybe there’s a nugget there. But you know, and again, I’ll say it again, I mean, you guys, you guys did exactly that.

1:59:40 You committed, and you guys didn’t quit. And look, I’m sure you’re gonna write a book about it one day, but I’m sure you had so many times where it just probably was not viable, or it’s bleeding too much money, or I gotta spend time on this, or tired of getting kicked in the teeth by no views, or all those things. And sometimes, like you said, the accolades can almost be these false sentences of good will. Why is it so hard for you to take a compliment? I don’t know.

2:00:06 You could just say thank you. Thank you. How’s that, better? Pretty good. Yeah, good start.

2:00:12 Yeah, so just to finish on my rant. Yeah, you guys just done amazing work. And I love that you guys have a vision. I love that you guys want to just give. You wanna transform.

2:00:22 When I listen to Mike, he’s like, man, we got issues. We got local issues. We got indigenous people. We got global warming. We got drug addiction.

2:00:29 Like, you guys wanna be a part of that. And I think that’s so important. You guys are embracing that. And if you guys keep doing what you’re doing, and like, go out of your comfort zone, doing a big live event, I know that’s uncomfortable. Doing these things, it’s like crazy.

2:00:41 And I know you guys are gonna be super successful. Thank you. I appreciate that. And it means so much coming from you. And again, it was a huge honor being on London Real.

2:00:48 And I look forward to the 200th episode, back in London, or maybe Brian in Vancouver. You never know, right? Yep. All right, well, you guys are officially on my detailed radar now, up front. But again, thanks for coming.

2:01:00 And you’re gonna be able to see all the whole tribe tomorrow night and everything. It’s gonna be awesome. I’m pumped for it. So keep doing what you’re doing. As we say on London Real, it’s about the journey.

2:01:09 As we say on Vancouver Real, to whatever is. To whatever is. What a great combination. And that’s it, Mike. Thank you very much.

2:01:16 Thank you.