This week on the show we have. . . Brian Rose. This is the third time he has switched from interviewer to guest. As Dan Peña recently said, his ego has got out of control. . . Actually it turns out Brian is an who is uncomfortable ever making it about him. At London Real it is always about the guest. Of course it’s also about the journey, and we’re coming up to our 5 year anniversary, so it’s a great time to look at the past, present, and future of London Real. Brian talks about how London Real is expanding as a business and a phenomenon, why he feels he screwed up an episode that people love, how Chris Eubank nearly walked out, and why he can “probably choke most people on the street unconscious and kill them” (scary stuff for the team at London Real! ). He also goes into the “win or learn” philosophy he has adopted, and why he believes he’ll keep interviewing certain key guests every year of their lives. We go deep on the surprising vulnerability of most successful people and how Brian believes the guests sometimes need us more than we need them. He reveals what it takes to become a guest on London Real, and the only difference between the average person and high-achievers. Brian also shares how he overcomes his natural aversion to risk, why he’ll never do a Skype interview, and why Dan Peña is a c*** but he loves him anyway. We cover the business side of London Real too, with Brian’s insights into Youtube and how to have a following AND a viable business. And we go inside London Real to find out what Brian believes it takes to be a great leader and how he manages an ever-expanding team. Brian also offers a rare insight into his own upbringing and his dad’s background as a farmer that taught him “On the farm, if you quit you die”. He talks about how knowing he beat the best in the world at MIT gave him confidence, as well as how Wall Street left him cold but also taught him to think big. And finally how London Real has improved his life every single year, what he thinks of some of the biggest guests, getting on Dan Peña’s Wall of Fame, and how it’s ultimately all about giving back.