Watch > Episode > IRONMIND - Episode 1: This Is Ironman, Not Pussyman
[captions_button]

IRONMIND - Episode 1: This Is Ironman, Not Pussyman

4 views •

The Challenge On The Brooklyn Bridge

“The future is unwritten, it’s up to you to write it.”

In short: Episode 1 of IRONMIND, “This Is Ironman, Not Pussyman”, was published in March 2018 and opens London Real’s 11-part docu-series following Brian Rose‘s training for his first Ironman race. It begins months after Brian interviewed John Joseph, lead singer of the hardcore punk band the Cro-Mags, in the London Real studio, when John calls him and dares him to come back to New York and face the city he left behind.

Brian had moved to New York in the 1990s to trade on Wall Street, and the city was where his life fell apart. John walks him through Tompkins Square Park and the Lower East Side where he grew up, then takes him to a bike shop and lays down the challenge: race a half Ironman with him in Chattanooga, Tennessee on 20 May, three months away.

Key takeaways

  • You cannot outrun your past. John told Brian that everyone is running from something, and that the only way forward is to deal with what happened rather than hide from it.
  • A curse can become a blessing. Looking back on his own childhood on the streets, John said that the experiences he once resented ended up shaping who he became, and that Brian’s struggles in New York led him to London.
  • The future is unwritten. Quoting the Clash, John said how you live is decided every single day when you open your eyes.
  • There are no breaks in an Ironman. John explained that the swim, bike and run follow each other with no rest between them, which is why he calls it a test of the mind as much as the body.
  • You make the time. When Brian listed his full-time show, two young boys and his age, John pointed to a friend with a full-time job and three small children who still trains.

A call back to New York

The episode opens on a cold, rainy night on the Brooklyn Bridge, with John demanding an answer from Brian, before flashing back to how they met. Brian admits he knew nothing about the Cro-Mags or hardcore punk, but something about John intrigued him, and when John later calls him, he tells Brian that he left New York running from something and needs to come home and deal with it.

Brian explains that New York was his home in the 1990s, when he became a Wall Street trader straight after college, wearing a suit by day and living on the Lower East Side by night, in the same streets where John grew up and played with the Cro-Mags.

Tompkins Square Park and the challenge

In Tompkins Square Park, John describes an upbringing without parents or school, where survival on the street was everything. He tells Brian that every life experience makes up who we are, and that what looks like a curse at the time can turn out to be a blessing.

At a bike shop, John reveals why he really brought Brian to New York: he wants him to race a half Ironman with him in Chattanooga on 20 May. Brian protests that he has not been on a bike since he was a boy, runs a full-time show, has two young sons and is turning 47. John refuses to take no for an answer and invites him to train with him for the rest of the week, and Brian agrees to give it a go.

About IRONMIND

IRONMIND is London Real’s 11-part docu-series, released week by week in 2018, which follows Brian Rose from John Joseph’s challenge in New York to the finish line of his first Ironman race, a half-distance IRONMAN 70.3 in Chattanooga, Tennessee, with 90 days to train on a 100% plant-based diet. The episodes were later cut into the feature film IRONMIND, which is free to watch on londonreal.tv. In this first episode Brian meets up again with John Joseph in New York. The story continues in Episode 2, where Brian starts training with John and coach Samantha Murphy.

Frequently asked questions

What is IRONMIND?

IRONMIND is an 11-part London Real docu-series from 2018 that follows Brian Rose as he trains for a half Ironman triathlon in Chattanooga, Tennessee in 90 days on a 100% plant-based diet, after a challenge from Cro-Mags singer John Joseph. The series was later released as the feature film IRONMIND.

Who features in IRONMIND Episode 1?

Brian Rose and John Joseph, lead singer of the Cro-Mags, who brings Brian back to New York and challenges him to race a half Ironman in Chattanooga, Tennessee.

When was IRONMIND Episode 1 published?

It was published on London Real in March 2018, about two months before the race in Chattanooga on 20 May 2018.

Why did John Joseph bring Brian Rose back to New York?

John felt Brian had left New York running from his past and challenged him to come back, face the city and commit to the race.

Where can I watch the full IRONMIND film?

The feature film IRONMIND is free to watch on londonreal.tv.

“Ironmind – The Movie” is not affiliated with Ironmind Enterprises, Inc., the owner of the trademark IRONMIND®.

Chapters

0:00 | Intro
0:38 | Brian meets John Joseph on London Real
2:12 | John’s call to come back to New York
3:10 | Brian’s Wall Street years in New York
4:11 | Tompkins Square Park and John’s childhood
6:13 | The future is unwritten
6:58 | The half Ironman challenge

Downloads

Full transcript: IRONMIND, Episode 1

0:03 I pulled you up on this f*cking bridge for a reason. This is, like, a painting of your f*cking past. Wall Street, where you made all your money. Here, where you blew it and ruined your f*cking life almost. It’s time for you to man up.

0:22 To once and for all, tell your mind who the f*ck is boss. I need a f*cking answer. What’s it gonna be?

0:38 My name is Brian Rose, and I’m the founder and host of London Real. Each week I get to speak to some of the greatest minds on the planet. And that’s how I met John Joseph. This is London Real. I am Brian Rose.

0:50 My guest today is John Joseph, the musician, author, and tri-athlete best known as the lead singer of the hardcore punk band, The Cro-Mags. Growing up on the streets of New York City, you survived abuse, drug addiction, prison. You’re a hardcore vegan. At 55 years old, you compete regularly in Iron Man triathlons. John, welcome to London Real.

1:09 Thank you, man. Thank you, Brian. Pleasure to be here. To be honest, I didn’t know anything about the Cro-Mags. Or hardcore punk.

1:17 But there was something in John that intrigued me. Growing up in the streets had made John one of the scariest dudes I’d ever met. And the funniest. I always assign a new goal. I finish a race.

1:29 Where is my next one? I finish a book, what’s the next one about? It’s always something. So that’s what you gotta do. Listen to me.

1:36 I know what I’m talking about. I love your accents too. John, look, thanks so much for coming on. Thank you, Brian. This has been awesome.

1:45 I’m glad you had some time down there in the Alphabet City too. I’ve been around there. And look, I appreciate it. I was looking forward to talking to you ’cause you’re a fascinating dude with a lot of philosophy behind what you’re doing. Thanks for dropping all these stories and science.

2:01 And that was it, I figured I’d never see John again. Boy was I wrong.

2:12 What’s up John? Yo. Greetings, talking all the old school stories. I know I brought back a lot of memories but I was thinking, I need to get that motherfucker over here man. I got no business being in New York City man.

2:29 I was there, I spent four years there. There’s a reason my ass is in London man. You know what I call New York City? The ultimate bullshit detector. We’re all running from some shit.

2:45 You can’t run from your past, you can’t run from shit that happened. You have to deal with it. There’s only one or two options. Yo, I’m gonna man the f*ck up and I’m gonna come or I’m gonna be a pussy and I’m gonna hide out with my little English friends over here and you know, drink tea and biscuits. I think, a trip back home will, this is your hood.

3:10 I booked a flight, don’t be a pussy. New York City, my home in the 1990’s. I became a Wall Street trader right after college. I wanted to compete with the very best. I wore a suit and tie to work.

3:41 But at night, I came home to the Lower East Side. The same dark and grizzly place where John grew up on the streets. Where he performed with the Cro-Mags. And rebelled against everything I stood for. Back then he would’ve hated me and I him, but things change.

4:11 You f*cking made it John Joseph’s in huh? This is where it happens. Now look at this motherfucker, he’s like a proper f*cking English motherfucker. This morning I’m here in Tompkins Square Park. I never saw people taking their little kids down here.

4:26 These people don’t even know. I try to tell motherfuckers like, yo, you know Daniel Rakowitz lived in here. The East Village butcher, he f*cking killed his girlfriend in here and made soup out of her and fed her to the homeless under that statue over there. They’re like, “What. “Oh my God.” So it’s like, they don’t know the f*cking history and I always say that the chaos and the beauty and the creation was always running on parallel tracks down here.

4:51 This was my upbringing. I didn’t have mommy, daddy, school, this that. It was life and death. Survival of the street. Laying down the street justice just like the Cro-Mags song says.

5:06 It was the real shit. So you know what was the impetus for you to come here in the first place. I mean, look. New York City man, right? It’s like, for me it was Wall Street and not go to some wannabe Wall Street, to go to the real deal.

5:26 So I moved in here and to be honest, it was around here that felt, it felt dangerous to me, it felt cool. It’s the same thing that got me in trouble. Everything all our life experiences comprise who we are. If you didn’t go through that here, you wouldn’t be in London. What you see as a f*cking curse ends up being a blessing.

5:49 I don’t know how many times I’ve f*cking had that shit happen to me. You know, I saw that as my whole childhood. I would be like, why the f*ck did I have to grow up without parents and being at home and be on the streets and get locked up and be addicted to drugs. It’s all.

6:13 I love The Clash. One of my favourite band. You know, they were big political people but that’s the whole real truth. The future is unwritten, it’s up to you to write it. How you wanna live your live is determined every single day when you open your f*cking eyes.

6:35 You know I got this race coming up. So I’m gonna go over to the bike shop. I was thinking you know, show you the, that side of New York too. Thanks for that tour man.

6:58 Yo, what’s up John? What’s up man? Cool, I got the machine over here. This my ace mechanic. This thing looks like a spaceship.

7:08 Yeah and it is man. You know Felt hooked me up with this bike pretty much you know. I didn’t call you here to check out the bike. I called you here for a reason and even when I first talked to you, I realised when you left New York you was running from shit. But I’m challenging you and I’m laying down the gauntlet and I’m challenging you and I ready made some arrangements cause I’m like not taking no for a f*cking answer.

7:35 And I want you to do this half Iron Man with me in Chattanooga, Tennessee. Hold on, don’t freak the f*ck out. What the f*ck you talking about? May 20th, you are coming to Chattanooga, I’m not taking no for an answer motherfucker. You’re coming. May 20th.

7:51 You are coming. That’s f*cking three months from now. Yo, you are coming. I seen the shit you do motherfucker. Don’t try to, I see what you do.

7:59 I don’t do no endurance stuff man. It don’t matter. I do break dancing, jujitsu I do boxing, thai boxing I do short burn stuff. You know what you got here? You got this and when you’re at that start line, everyone’s conquering their demons man.

8:16 So Iron Man is you swim, you get out of the water, you get on your bike and then T2 transition bike to run. How long’s the break in between each — None. None, you don’t take no f*cking breaks dude. There ain’t no f*cking breaks, you ain’t checking your Facebook page. You get off, out of the water and you’re f*cking running to get your bike shit on.

8:39 You’re running, it’s move, move, move, move. This is not Pussyman, this is Ironman. The human spirit is unf*cking believable. I seen people cross the finish line in Iron Mans with cancer, with one leg. It’s the most emotional thing.

8:59 I do it as a way for the motherfuckers that didn’t make it outta all this shit. And to show the next generation you can do anything you apply yourself to. I mean look, I’m you know. I haven’t been on a bike since I was 10 years old. This is serious training man.

9:12 Imma tell you what, Imma tell you what. You’re here til Sunday. I want you to train with me, starting tomorrow. I’m gonna just take you through some stages. Don’t, don’t shake your.

9:24 Yo you got this bro. I gotta agree to this first man. Listen, listen. Look, I got London Real, I got a full time show, I got two young boys, I’m turning 47 this year. This is like, I got time.

9:36 My boy is 45, he’s a full time f*cking firefighter. He got three kids, all under the age of five. He holds down a full time job and he does contracting work on the side. You make the f*cking time and you make it happen dude. You make it happen, you get up every f*cking day and you stay determined.

9:56 I appreciate it, look I appreciate it and you obviously know what the f*ck you’re talking about. You been there, done that Know what I’m doin. Look man, that’s why I’m here in New York. I feel like, I need to learn something from you. Straight up, that’s why I’m here.

10:07 Bring it on. I don’t like this city. Bad things happened to me in this city but what, let’s train for the next few days and see what’s up. Well that’s what we’re gonna do and have fun with it. Just train and hang out, no pressure.

10:17 No pressure. You’re in New York, don’t go smoke no crack. I’ll see you tomorrow man. Alright bro, peace. Next week on Iron Mind.

10:31 Think about something that is gonna drive you when it really hurts to work harder. Some kind of demon you wanna fight.

10:40 That is not athlete food, this is poison what you’re f*cking eating.

London Real logo Chat
×

Private call with Brian Rose

See how the AI Investment Club works, and decide for yourself

Every Monday, AI founders pitch live to our members. Book a call to see if it's right for you.

Check Brian’s availability
Brian video thumbnail
Private call with Brian Rose
Watch Brian’s message