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Watch > Episode > Gregory Sams - Original Macrobiotic Gangster

Gregory Sams - Original Macrobiotic Gangster


Gregory Sams is a name synonymous with innovation and visionary thinking, whose work has left an indelible mark on various fields throughout his illustrious career. As an entrepreneur, author, and philosopher, Sams has consistently pushed the boundaries of conventional thought, challenging established norms and contributing significantly to the evolution of consciousness.

In this exclusive London Real interview, author and cultural change agent Gregory Sams talks about opening the very first natural food shop and restaurant in London in the late 1960s, hanging out with John Lennon and Yoko Ono, why he created and then sold the famous Vegeburger, his two books “Uncommon Sense: The State is Out of Date” and “Sun of God”, and how enacting cultural change begins by altering your own behaviour.

Gregory Sams was born on October 23, 1948, in London, England. His early years were marked by an innate curiosity and a fascination with unconventional ideas. In the 1960s, during the era of counterculture and exploration, Sams found himself drawn to alternative lifestyles and Eastern philosophies. This period of self-discovery laid the foundation for his future endeavours.

Sams’ entrepreneurial journey began with the launch of the first natural and organic food store in the UK, Seed, in 1967. This venture reflected his commitment to sustainable living and provided a platform for promoting healthier food choices. Seed quickly gained popularity and set the stage for Sams’ future ventures in the realm of holistic well-being.

Gregory Sams continued to play a pivotal role in the natural foods movement. His innovative spirit led to the creation of the VegeBurger in 1982, a groundbreaking vegetarian alternative to traditional meat burgers. The VegeBurger not only catered to the growing demand for plant-based options but also contributed to the broader discourse on sustainability and ethical consumption.

Sams’ dedication to sustainable living extended beyond his business ventures. He became an advocate for organic farming, emphasising the importance of environmentally friendly practices in agriculture. His work in this area helped raise awareness about the impact of food choices on personal health and the planet.

Gregory Sams is perhaps best known for popularising the Gaia hypothesis, a concept proposed by scientist James Lovelock. Sams, through his book “Uncommon Sense: The State is Out of Date,” explored the idea of Earth as a self-regulating, living organism. This perspective has had a profound impact on environmental consciousness, shaping discussions on the interconnectedness of all living things and the need for responsible stewardship of the planet.

Sams’ writings also delved into the realms of consciousness and spirituality. His exploration of cosmic awareness and the interconnected nature of existence resonated with those seeking a deeper understanding of the universe and their place within it. Sams encouraged individuals to question societal norms and explore their own spiritual paths, fostering a sense of personal empowerment and autonomy.

Gregory Sams’ legacy endures through his pioneering contributions to the fields of natural foods, environmental awareness, and consciousness exploration. His ability to blend entrepreneurship with philosophical inquiry has left an indelible mark on the way we perceive our relationship with the Earth and each other.

As we continue to grapple with global challenges related to sustainability and the environment, Gregory Sams’ insights and innovative spirit remain relevant and inspirational. His life serves as a testament to the transformative power of unconventional thinking and the potential for positive change that lies within each individual willing to question the status quo.


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