Dan Peña - Just F*cking Do It

Full transcript: Dan Peña on London Real

1:19 This is London Real. I am Brian Rose. My guest today is Dan Peña, who is an American-born businessman, entrepreneur, mentor and creator of the Quantum Leap Advantage (QLA) methodology used to turn 850 into 450 million at the oil company Great Western Resources. You call yourself the 50 billion dollar man because over the past 20 years your mentoring programs have created over 50 billion dollars in equity and value for your students, some say more. You and I have a storied history together.

1:48 We first met here in our studios two years ago, followed by that I attended your Castle seminar. We had our infamous event at the Ritz Hotel in London. I quoted you in my TED talk. My daughter spoke at your 70th birthday party last year at Guthrie Castle in Scotland. Your episodes on London Real have been watched nearly half a million times.

2:08 Dan Peña, welcome back to London Real. Thank you very much. Thank you for having me again. It’s great to be back here. You turned 70 last year.

2:15 I was at your party. My daughter spoke. It was a tremendous gala affair. Your wife Sally did an amazing job. You know, most men might be planning their retirement in their 70th year, but from what I can see, it looks like you’re ramping things up, and I was wondering why you think that way, and what does this next year look like for you?

2:37 Yeah, most of my contemporaries have toned their lives down, so to speak, and the last three or four years I’ve done just the opposite. I wasn’t I didn’t earmark 70 as to be a take-off of any anything special, other than in my 60s I wanted to continue towards from my middle to my late 60s, do more and more, and be more and more, because as you’ve heard me say many times, QLA and Dan Peña are synonymous with being all the weak can be, and 70 is just a year. I don’t feel 70.

3:13 I don’t believe I look 70. I certainly don’t act 70. And so it should not be anything other than another birthday. But I am ramping things up, but I have been wrapping things up basically since I first met you, or actually before we first met, almost two years ago, and we sat for our first interview, and because I’m trying to continue to push the edges of the envelope. One of the new things in the seminar, actually since you’ve been there, we’ve added is that for the kids, and I call you all kids because you’re, I’m either old enough to be your father, your grandfather the kids have to in their daily, in their weekly reports, which they have to register now, daily instead of weekly reports where they fill out the last day or two.

4:00 It’s daily reports that then they send me once a week, but you have to do something every day that scares you. Scares you. And that’s a take-off from Helen Keller, who said, or not said, she was deaf, dumb, everything. She couldn’t do anything, and she said every day she did something to scare herself. Well, if you and I had all those afflictions, just getting out of bed would be scary enough, and so I decided that one of the differentiations between the people that got the most out of the week-long seminar and the year-long free mentoring, for me, is people that really pressed themselves hard.

4:39 So I translated that into, they’ve got to do something and list it, what they did to scare themselves every single day. What are some of those things that they do? No, we’ve got, yeah. Well, a couple of them we can’t talk about, but I mean most we can talk about. We had a guy that went and jumped off.

4:57 This wasn’t a daily thing because it took him a week to do this. He jumped the highest bungee jump in the world. I recently bungee jumped a couple years ago, but I didn’t jump off the highest. He sought out the highest. Okay, another guy sought out jumping out of a plane, and a lot of people jumped out of plane.

5:17 I have myself without a parachute, without a parachute, and having a guy skydive to catch him, no shoot, no backup shoot, no safety shoot. Well, I think twice about that, although I’ve done it. I think twice. When I was younger, I think twice that, let’s say, Brian Rose is gonna catch me. You know, I’m not so sure that might that would happen.

5:42 So we have things like that. We also have things that, you know, just for a person that has never made a cold call. Okay, make 100 cold calls in a day. A cold call is defined by not ringing it and getting an answering machine, but getting to somebody, having to get by gatekeepers, secretaries, others are making financial presentations, and it goes from there. It goes all over the board, but you have to do it every day something, so in a month you’re doing it 30 days, and we don’t give off weekends in case you don’t recall.

6:19 I mean, that’s 30 times. So by the time they get to the second or third month and they’ve done this, and give them the benefit of doubt, something happens. They only did it 20 times in a month. You do this 40, 50, 60 times, you’re a different person. You’re a different person.

6:34 For example, one of the scary things one of the guys did was to tell his in-laws to stay out of their f***ing life. He and his wives now. Just imagine you’re going to tell your in-law to stay out of your f***ing life. You’re f***ing up your daughter. My wife that’s a scary thing.

6:57 Some of the things are, a daughter is going to tell parents, “I can’t be there every weekend to come and see you,” and they’re not sick and they’re not dying or anything like that. And so, but you do something that scares you, because what we’ve done now is we’ve developed a methodology to make people feel comfortable being uncomfortable, and that’s a quantum leap, pun intended. Is that the essence of really what you do is getting people to take more risk, or to get out of their comfort zones, and then the wealth comes later.

7:31 It’s not just out of their comfort zones. It’s to change your reality. Okay, you know your reality is different than my reality, and you know your followers’ realities are all different. But it’s to change your reality and to make yourself accountable. That’s not just getting outside your comfort zone, making yourself accountable, okay?

7:52 Not just accountable to, not accountable to somebody else, accountable to you, me, you know, yourself, because that’s the ultimate ultimately. That’s the only person you should be accountable to, is yourself. And we grow up, in my judgment, wrongly that we don’t hold ourselves accountable enough. We just don’t. We’ve learned to come up with reasons why we can’t do this, reasons why it’s okay not to do this, reasons why you didn’t follow up on time, reasons why I told the guy get back to him by Wednesday.

8:24 It’s now Friday. “Oh, it’s the weekend. I’ll now get back to him until, you know, on Monday.” And life has gotten simpler now with the internet and with email and the things where the communication is almost instant. You think it should be easier, but it’s not.

8:42 I use the analogy: 25, 30 years ago you’re going to buy a 100 million company. Your due diligence would be three four, five weeks, and it’d take you three, four, five weeks to close the deal. Okay, a month and a half, six to eight weeks. With the internet, it should take less time because the information is instantaneous. It takes us twice as long to close a deal now.

9:08 Twice as long. There’s no reason for that. Things haven’t gotten twice as complicated. But somebody has to put their name on the line. Somebody wants to push off the accountability.

9:20 Somebody would rather have Brian sign off on it, so I go home early on a Thursday, knowing you’re going to come in early on a Monday and your signature will be on the document instead of mine, because I don’t want to be accountable. And so life has become more tedious. And I see it in the kids to come to the seminar, that the, you know, the kids come in stressed, and back in the 90s the kids didn’t come in and stressed. Do you think an entire generation hasn’t been held accountable, that they have been told by their parents that everyone gets a blue ribbon and that everything is alike, you know, on the social media, and that you see this lag like you said.

10:02 Well, it actually started before that, but the manifestation of that now is in the millennials of today, but the millennials tell me, you know, we lack social skills. We can’t interrelate because we’ve hidden behind a computer all our lives, and that’s true, and I see it. But as I was telling you last night at dinner, my demographics have changed. From 10 years ago it was 35 to 55 people that followed me. Looked at me.

10:35 I looked at my site. Now it’s 20 20 to 35. So we’ve switched down almost a generation in age, because now the kids can see and gather information almost instantly. They’re not nobody’s making decisions any quicker, but they can see and they can gather this information. So you know, we’ve, I’ve got a whole new generation of kids that follow me.

11:00 I think I told you that this last seminar, 24 people. We had six people over 40, six. And we had 18 people that were 29 or younger, and we had a 13, an 18, and a 19, you know, 15, 18, and 19-year-old. Now the 15-year-old came with his dad who was 53 who was the oldest in the seminar. And the kids are appreciating what they don’t like quicker.

11:31 Now do you think they’re seeking out what they don’t have, even if it’s subconsciously, because there’s nobody in their life That’s telling them like it is. That’s strange. I’m not sure it’s subconscious. You know, a lot of the kids say that I’m the alpha father role model that they never had. I don’t know if that’s true or not.

11:49 We’ll know, you know, maybe after they put dirt on me. But I do know that I don’t believe the kids lack intelligence. I don’t believe the kids lack anything other than leadership and guidance, and the kids are looking for it now. Mine’s a special kind No question about that. Yours is a special kind.

12:06 Yeah, and I was in you. I remember being in your castle in one of your trophy rooms with a lot of your animal heads on the wall, and I think I was next to your bear that said it’s a huge bear, and it’s the bear that I think you ultimately stabbed, correct? Your bear with a knife, and killed him with a knife, and I was looking at the bear. I just spent a week with you in the castle. You politically correctness is not even in your vocabulary, or anything.

12:30 You say what you want. You’ve got pictures on your wall of Hitler and Mussolini next to Jesus, and you’ve got Rolls-Royces and Ferraris out front. And I said “Love him or hate him, and Dan, I love you and hate you simultaneously. You have to admit there’s no one like Dan Peña, and you’re an original, and you’re something that I don’t think people are gonna, they don’t find very often, and so when they see you, even these young kids, do they just see something they don’t see anywhere else?”

12:55 Well, that’s part of it, but they all, there’s a sense of a reality that they have read about in books but never experienced. They’ve never tasted it themselves. And you know, I am the real deal. I, now you know me a couple years now. I’m the same on camera, off camera.

13:17 I’m no different. And I’m certainly, as you quite accurately put, I’m not politically correct. There’s nothing about me that’s politically correct, and, as my lovely daughter, we’re here, she’d say, “My dad, my daddy treats everybody the same like f*** he doesn’t discriminate. My daddy doesn’t see whether you’re Black, red, blue, yellow, transgender. He doesn’t see any of that.

13:45 All he sees is another person, and if he doesn’t like what he, you’re saying or doing, he tells you and if you should be stupid enough, this is my daughter talking, to ask him his opinion, he’ll f***ing give it to you, and it probably is not going to be something that you want to hear.” And so the kids today have this need. It’s like this thirst for guidance, and the kids do better in the year-long mentor program than the older kids. So the kids in their teens and 20s do better than the guys in their 40s and 50s.

14:21 That’s because the guys in their 40s and 50s got a lot of baggage, bad habits, bad habits, you know, and it’s tough to get rid of them. The motivation gets you started. Good habits keep you going. Most people just have piss-poor habits, and you know, I’ve had these same habits for about 50 years now, okay, about 50 years, and I don’t even think about it. I mean, it’s just like brushing my teeth, taking a shower.

14:47 I just do it, and I, and one of the other interviews that I did with you, I said when I do feel whimpish, which isn’t too often, I just say, “What’s wrong with you? You f***ing come on,” and I just go out and do it, and I do that about my entire life everything about it, and I know that if I had to build up these habits 20, 30 years ago, you know, at age 70 I certainly wouldn’t be doing this because I haven’t had to work in a long time since my middle 30s. So half my life I’ve had the wherewithal to not have to work.

15:31 And a lot of people, a lot of realers, ask me, how do you get up in the morning? What motivates you to get up in the morning? You know, one of my goals for this year was to go to the gym twice a day, not once a day, twice a day. And of course it’s, I don’t go to a gym per se. I have gyms in my home, so I got to walk 50 feet or 50 yards or something.

15:54 So it’s not like I get to get in the car, but, you know, if I didn’t, if I had to get in a car, I’d still do it, and because, you know, working out is part of my lifestyle. I mean, good habits are hard to come by, but what’s even harder to come by are people that have good habits that you can be around. That’s even tougher. Why is that? Because you are, as I’ve said before, you are the average of the five people that you spent the most time with growing up.

16:26 That’s normally your dad, your mom. But show me your friends now, and I’ll show you your future. And most of the guys, not just watching this program, but most of the guys on the pla and gals on the planet let’s go out and have a drink after work. You don’t say, “Oh, well, he’s a high performer, she’s a piss-head, he’s a…” That’s not how you pick the group.

16:47 Is it a bunch of guys get in a car, or they get in the lips go downstairs. “Well, I’ll crush you to the pub.” Right, right. Well, next, if you think about it, okay, well, I really don’t mind having to drink with those two people over there. So why don’t you initiate the request and say, “Why don’t you and I, the three of us, go have a drink?”

17:08 Let’s say that they’re your supervisors. They’re people that you look up to. They’re more successful than you are, as opposed to the way that you do it now. So people don’t spend enough time selecting that peer group, even if they have the good habits. Correct.

17:21 And that’s not enough. Yeah, because they go to default. Okay, what are some of your other good habits before we move on? You said while working out, I know, is one of them, but what are some of them? If you had to pick three or four that highlight you as a high performer?

17:33 I never give tacit approval. What does that mean? Tacit approval is, you say some s*** okay, and I don’t say anything. I’m quiet, or I might even consciously or unconsciously shake my head like that. That’s giving you tacit approval, that I either agree or don’t disagree enough to open my f***ing mouth.

17:57 So then now you go away to tell the other realers, “Well, you know, Dan agrees with that when that’s bulls***, so I go out of my way, and that’s not one of the things that scares me, but I go out of my way to make sure that if I hear bulls*** I tell him it’s bulls***. That’s a good habit in life, because it just keeps you with the right people. It gets your message out loud and clear.” Correct. And especially in my position, because a lot of people follow me, it’s even more important.

18:25 Yourself included. More people follow you than follow me, so I mean it’s even more important. But most of the people that are what I call the personal development game, do just the opposite, because they want to sell them something. They’ve got something to sell, and after they’ve sold them something, Brian, they’ve got something to upsell them, and then they got another upsell, and another upsell. I have no f***ing upsells.

18:49 I give everything away. The only place I make people put skin in the game. If you want my free mentoring program at the end of the seminar, you’ve got to pay to get to the seminar. But as I’ve told you before, and I told, with the greatest respect, BBC earlier before I got here, I used to do the f***ing seminars for free, f***ing free and put seven, eight, nine hundred people in a goddamn hotel auditorium at the airport, but it didn’t work because they had skin in the game.

19:17 It didn’t work, right? And now what do they pay? Roughly 20 grand, okay? Dollars, sterling? Sterling.

19:23 Okay. And so, and that’s the way that works, because you get them with skin in the game. All right. No tacit approval. Good.

19:30 Give me a couple more. Or you already said working out. No tacit approval. Clean my Sam Walton’s sundown rule. That means that before he left the office every day, until he died, till he got sick, he everything on his desk, every message that came in, letter, et cetera.

19:52 I don’t think he was in the emails. He answered, if nothing more, he had one of his assistants, same as I do, get back and say, “Brian, Mr Peña, you saw your message. And he’ll get back to you by the day after tomorrow. At least he’s saying he got the message, but he didn’t have time to answer it right now.” So I clear my desk, Sam Walton’s sundown rule, every day.

20:22 And some days, you know, I normally go to sleep between 11:30 and 12, but the days that you get emails are people that get emails from me at 1:30, 1:45 or 2, that’s because I was implementing Sam Walton’s sundown rule. So that’s a great habit. Sounds like over-communicate, that’s what you do. You don’t give tacit approval. You get back to people quickly.

20:46 I get back to people quickly in that line, or I can’t begin to tell you how many times I, I get through one of my three assistants or personally. I can’t, I couldn’t believe how quickly he got back to me. Now I once, Tom, this is a lot of years ago, one of the big guys that runs one of the big banks here in the city, 69 days to get back to me God, Allah, Buddha, the president of the f***ing United States doesn’t take it, shouldn’t have to take 69 days to reply, and it was a yes or no.

21:21 It wasn’t some thing he had to think through. I jumped on that s***. I mean, I remember Sally and I took him out to dinner. It took me another four or five months to get a dinner, and all I did was give him a bollocking the whole f***ing time. I busted his balls.

21:36 He said he wanted to bring two or three people with him. Fine, why do you want that? And he says because it’ll be a learning experience for them. He didn’t really know how, about much of a learning experience. And I said, “I’m going to be myself, so and so, so you can bring as many as you want.”

21:53 And I ripped him a new f***ing rectum, and those people around him had never seen him respond or not respond to getting abolishing. Does everybody in symbolic, a ball busting? Yeah. And, and Sally, just my right leg was all black and blue because that was Sally kicking me under the table, and she says, “You know, Dan,” and then I got up before dinner and made him pay. I got up normally you know, that’s not how I do it, but Sally, we got to go.

22:24 Well, the check’s not here, so he’ll take care of it. Don’t worry. He brought three of his stooges anyway. All right, so over-communicate, and other people should too. Okay, here’s a rough example, and this isn’t anything proprietary, but this is a rough example of what one of your communications look like.

22:38 It’s just all caps and reds. I don’t know if anyone can see it here, and this is a typical message coming from you, and you’re not a typist by any means. Index fingers, actually. I use three fingers, this one and these two, and you get these out in length fast, to what, over a hundred different mentees that you keep track of this year? Yeah, and to everyone else you’ve always been about over-communicating.

23:06 Mm-hmm. Yeah. Because a lot of guys that are in the personal development business, which I’m not, but a lot of those guys, I don’t know any of them that actually answer their own mail, and I answer my own mail. All my mail. I physically answer, whether it’s LinkedIn, I don’t answer back too much on Facebook, and but LinkedIn I do, and Twitter.

23:33 I have messages, pennies, that go out. I don’t put them out, but I mean the responses on Twitter, I do myself physically, and because one, people can tell whether it’s me or somebody else. You could answer for me and put it in red font, but they know it’s not me, because normally there’s, you know, I have some four-letter word in there to spice up my reply, and I think it’s important. It’s just like, I see people whenever I’m in these cities. Like I’m here in London right now, I saw seven people today, I saw eight yesterday, because I want to keep my thumb on the pulse of, of what’s going on.

24:16 And one of the things that really annoys, too strong a term, annoys my assistants. I post my travel schedule, as they say, weeks in advance on my site people if they want to see me, and it’s for free, all I have to do is email, make an appointment. I get people 48 hours before I arrive in the city that want to make an appointment. Now, what kind of preparation is that? I mean, did it take him seven weeks to get the balls to ask my assistant to schedule a meeting with me?

24:53 I doubt it, but those people then go on a waiting list, and I may or may not have time to see him. Is this one of your habits that you use for practicing success as far as meeting with people, talking, correct, people, and kissing frogs is the real habit? Talk to me about the frogs because, okay, one day in the castle when I was there, you showed up with the frog cufflinks and the frog oh, you got them on right now? Yeah, well, I have several pair of frog cufflinks, frog eyes, frog.

25:19 I don’t have frog tie today. But what, what’s and what’s with the frogs? Life, in my judgment, a majority of success comes from overexposure, a numbers game, and kissing frogs reminds me that I’m never too rich or too, too important to not continue to meet people, look for opportunities, and turn over rocks, looking at, no matter how important I am or people think I am, because I haven’t had to work in over 30 years, and so I kissed frogs, and in the castle, in our various homes, I have literally hundreds of little stuffed frogs, ceramics, silver, gold, cufflinks, ties, because I, you know, I want, I want to never forget that it’s, I’ve got to continue to kiss frogs, and the 95 percent of my time is spent on kissing frogs.

26:20 95. Now many of those fathers are my own mentees that I mentor for a year, and the, in some of the mentees, I say with a chuckle, wish that I didn’t kiss so many frogs, and I didn’t hold them accountable, but part of that kissing frogs process when you’re part of the mentor program is I make you accountable. You know, I remind you what you said you were going to do, and I’m not the kind of person that you say I’m going to do this, that and the other, you better do this, than the other, otherwise I’m gonna bust your f***ing balls.

26:53 I mean, and you’ll either do it or you’re out of the mentor program. What the greatest thing about the mentor program is it’s free, so I can toss any [expletive] I want out whenever I want. I wake up and I got a headache and I think about Brian. Oh, I wake up and I got a headache, I think about so and so. That’s an exaggeration, but when it’s free and, you know, I could sell it but I don’t, just like I don’t sell the product.

27:18 And but it’s kissing frogs. Is another habit, and but the best habit, I think I, I’m pretty sure is I make myself accountable. And there’s nobody I have to answer to, nobody except the big man upstairs. Okay, and some people say that my list is already too long to make up for, so I’m not sure I’m even accountable to him, but I make myself accountable, and I force myself to do things, and nobody, you know, Sally says, “Do we have to, you know, do that?” You know, I’ll get in an extra meeting or ride with somebody to the airport or back because I didn’t have time, and I felt I should have had time to see one more person, and I make myself very accountable.

28:08 I also make myself accountable for success. I don’t fail very often. I do fail. You’re pretty open about all the failures. Yeah, I’m not ashamed of them.

28:19 Right? That’s who, that’s what’s made me who I am. You said failure is just testing, correct? It’s just testing, and I don’t know, and I’m quick to pull the trigger two ways. I’m quick to pull the trigger in trying something, and I’m quick to pull the trigger in closing something.

28:35 I know when the [expletive] dog don’t hunt, just turn the key. What does that mean? Turn the key. Turn the key means close the f***ing business. Most of the people watching this thing should either not be in business if they’ve got one, or close the f*** down if they got one, because you got in business for all the wrong reasons.

28:56 And you don’t have the balls to close them down because of what other people are going to say. You don’t. You have no idea how limitless it is when you’re not afraid of what other people think or say. You have no idea. There’s not two people watching this thing that even has a concept of what it is to act as if you have no limits to your abilities.

29:23 Zero. And that ties into the self-esteem, correct? And that ties into what we see lacking in this world, and we see a lot of other signs of that, and Donald Trump is the preeminent manifestation that, at least in America, they’re up to here with it. They know that Donald doesn’t say everything that’s truthful. They don’t give a f*** because they know no f***ing politician gets elected on truth.

29:50 Our current president is a classic example. He is a perfect example, a perfect, the manifestation that the world or the America is fed up with all the bulls***. And I believe that political correctness is a manifestation that the world has a lack of self-esteem. So we had lack of self-esteem. We get an Obama.

30:18 The fact that Trump is getting support, is that showing that we’re shedding that off a little bit? If when he becomes president of the United States it’s a long shot. I said a year ago, if he’s serious about being president, he will rock not only the United United States of America. He will rock the world. Five months ago he says he’s going to punch Putin in the mouth.

30:48 If you recall, six days later Putin says, “I like that man.” What does that tell you, Brian? What does that tell the these people listening? What it’s a respect gets respect. Instead of all this political horse s***, if Donald Trump becomes president, he’s going to rock the planet.

31:18 What does that mean, rock the planet? He’s going to change it. You said to me last night, “You don’t care what anyone thinks of your opinion of them. You don’t want their respect and that. And yet by doing that, you get all of their respect.

31:35 I don’t want anybody’s love. Everybody loves me, I Don’t, I don’t give a f*** if you’re these sh*t-heads watching this thing. Like me, you said they’re either gonna love you or hate you. I knew which one it would be. All my life I’ve been this way, and all my life people love me and respect me.

31:55 If you’re in a foxhole, who do you want in the f***ing f***ing foxhole with you? Brian, you want some meaty mouth f***ing politically correct f***, or you want somebody to rip their head off and f*** down their neck. Trump’s that kind of guy. I don’t agree with everything he says, but he’s that kind of guy, and he’s a sign that people want someone to give. He’s a sign, because that’s what, from Allah above, because whether he gets elected or not, the fact that he is in the absolutely tells us so much about ourselves, because people hate themselves, right?

32:29 That is that what the thing is in America. They walk around, and is it just this lack of accountability, no self-esteem, and everyone is just mediocre walking around with no, and the US has more self-esteem than all the other countries put together. It should, or does? It does, right? It’s got the biggest problem as well.

32:48 Yeah, that’s well, well, there’s two sides of the sword, you know. And, it’s, he, he, he is showing the future. I mean, it’s, I mean, it’s right there in front of us, and if Trump got to be president – Allah doesn’t even know who’s going to be the next prime minister. I mean, it’s going to, it’ll, he’ll, he’ll rock it. Now whether he does or I don’t know, but the other side of that coin is Bernie Sanders.

33:23 God help us. He was a f***ing communist 35 years ago. Now he’s a socialist. He’s in the Senate for 15, 20 years, and he’s kicking Hillary’s ass. What the f*** does that say?

33:39 I mean, the U.S. is ready for change. They’re so fed up and the U.S. gets a cold or sneezes, the rest of the world gets a cold. You know, gets elected, and we see a way. I’d love to see Bernie run against Trump, because either way the world’s going to change. It’ll change better for me if Trump’s elected.

34:03 You said you’ve been like this all your life, correct? I want to know how does Dan Peña, you know, get created? You know, where did you grow up? Who were the parents? Why you I met your brother at your 70th birthday party, correct?

34:19 Well, I really like him, and what does he say when he was asked? I don’t know if you asked him. They said, uh, he’s a high-performance guy. He’s deputy assistant chief. He’s the number two or three guy in the largest fire department in the America, uh, L.A.

34:34 County Fire Department. He went up the ranks. In the foxhole, oh yeah, with us, he’s high. He’s now familiar as well, but he said, if my father had beaten me more, like he beat my older brother. Me, I’ve been even more successful, if my dad had beaten me like he beat Danny.

34:58 Beating him more, not less, and some of you, some of the people watching this f***ing thing their father had never slapped them. Some of the people watching this f***ing thing have never been in a fist fight, let alone had the s*** kicked out of him. Some of these people watching this f***ing thing have never said s*** if it was in their mouth. Some of the people watching this goddamn show, their future is going to be no better than their f***ing past, because even though you’re opening up Pandora’s box for all these opportunities for them, these would be Academy, and I’m not trying to make light of that.

35:44 They’re not going to take advantage of them. They’re just not. And what I know at 70, and by, through Allah, and I’m not slagging off Muslims, but through Allah, God, Buddha, whoever, I knew this 40 years ago, and part of them, they needed, what a stronger alpha male parent, correct? They needed accountability as kids, correct? And a beating, correct?

36:11 Okay, all the above. And I say at the seminar, and you’ve heard me say, the difference between how I was raised and how most people apparently were raised is I did have an alpha male dad, but all my dad’s buddies were alpha males, and just come back from World War II. Then they went into the Korean War. That was the thanks they got. They went from the World War Two, like the Korean War, and my dad was a cop, uh, a strict disciplinarian.

36:36 I rebelled against that, but my mother found a book by accident. There was a Reader’s Digest summary of a book by, uh, named Dr Spock. He wrote a book about child rearing. It came out in 1946. It’s still in, uh, print.

36:52 And the original, don’t get the newer editions, the original, and it laid down the building blocks, if you’ve never been a parent, because there’s a lot of babies being born right after the war, World War II. This is what you got to do. These things, and my mother followed it religiously. One of the things in the book, never tell your children no. Now that’s tough.

37:14 Now you’re just about to have a child, and five years from now I’m going to ask you how many times you told a little kid no. It’s tough to raise kids and not use the word no, but you’ve got to. You’ve got to construct a negative response to the kid that he doesn’t associate with the word no, and that’s hard. Okay, so your mom didn’t say no, and your dad beats you? My dad wasn’t there, but when he was there he did beat me.

37:37 Okay, okay. And but my mother never told me no. She’d say, “Well, let’s try this, let’s try that.” So I never heard the word no. Okay, that’s number one.

37:47 Number two, uh, it goes to how, uh, you, uh, and talks, uh, about everything from breastfeeding to this, to that, the first time that the kid gets a cold. So she followed this little guideline, but what the book is meant was meant when it was written about, what the main subject matter was, building self-esteem. And self-esteem is built in the first seven or eight years of a child’s life. Okay, if you don’t have self-esteem at seven or eight, you’re not gonna have it or it’s gonna be diminished.

38:19 And the book, and just like the Catholic Church, I was raised a Catholic, the church says, you give me your child for the first seven or eight years and I’ll own them, and they do. And the Catholic Church doesn’t operate much differently today. But I had great self-esteem, and I, and I catapulted that. I was a mediocre athlete. I didn’t do anything else well.

38:43 My father had no goals for me other than keep me alive to the age of reason. Been arrested five times. Today I saw one of the kids. I saw today, five and a half years in prison here in Britain, five and a half years. He got out of prison, went back to school, graduated, a degree in accounting, and he’s 29 years old, and now, you know, he’s turned his life around.

39:11 Well, my dad wasn’t so sure that me going to prison, I would turn my life around, so and because I did a lot of crazy things, arrested five times, my dad’s a big-time policeman, you know, with world recognition here. I’m getting carted off to jail five times, and so, but he, he stressed discipline like I told the people earlier today that I talked to. My dad only had one goal for me in life. It wasn’t anything other than to keep me alive until I reached the age of reason, and then when I started getting a lot of awards in my 30s, and he’s interviewed, he goes up and he tells the interviewing people that interviewed him, “Mr Peña, you should be real proud of your son.

39:54 I’m sure you are. You want to tell us about it?” He looks straight in the camera. He says, “My son’s not successful because of me. My son’s successful in spite of me.”

40:04 Which was true, except for the fact that strict disciplinarian, integrity, alpha male, I took away those traits. Didn’t know they were positive traits at the time. I thought my dad was an a**hole, you know. You get beat, I mean, not this f***ing night. Now my dad would be in jail for child beating.

40:23 Your dad has quite a fascinating history. Google it, Manny Peña, and see what you read. Can you give us a few tidbits? Yeah, well, I mean, he’s either assassinated between 13 and 21 people, depending on which Google article you want to say. He went to the police, back into the CIA, back to the, correct?

40:44 He was a big-time police officer, correct? Yeah, CIA. He taught a course at Langley, the CIA school, when to kill. His nickname was “Blow him up.” And you hated him as that alpha male.

40:58 But in retrospect, you look back and that was a key ingredient on who you are today. Absolutely. That, and the love from your mom, correct? Just cut very an opposite, opposite characteristic, very feminine, correct? Okay, and your last name’s Peña, correct?

41:11 Where’s that from? Uh, well, originally Segovia, Spain, but my mother was born in Mexico. I’m trying to get a Mexican passport right now which isn’t easy. You’d think that I’d be a star candidate to get a Mexican passport. They’re making me bleed, and it has a lot to do about, we don’t, uh, immigration policies of the United States, uh, but I’m coming closer and closer to getting a Mexican passport, because my mother was born in what’s now Mexico City, but it didn’t used to be Mexico City, and, uh, but she was an illegal alien.

41:41 She came across the Rio Grande river, which she would be rolling in a grave right now because she didn’t want people to know that. Uh, and the, uh, but you know, uh I can relate to that alien problem. But I do believe there should be some constraints. I don’t know what the right answer is. I don’t, I don’t know the right answer.

42:02 But so, I had, my father was born in the United States. He’s from Spanish heritage, Mexican-Spanish heritage. Our family originally, a long time ago, was from Segovia, Spain, but my mother’s father was Sicilian. He was from Palermo, Italy, who came over in 1900 to Mexico and became a successful landowner. I didn’t see any of that because my mother and grandmother left him when she was a little girl.

42:33 Why aren’t you the greatest Mexican-American high-performance coach to ever live? Because I’m the greatest high-performance coach. I don’t, I don’t, I don’t feel Mexican-American. I, I, I feel American. I certainly feel more Scottish than I do Mexican, because there’s an article on the wall at Guthrie Castle.

42:52 It’s one of your early ones, LA Times. I’m not quite sure what it was, but it was like, Dan Peña celebrated, you know, Mexican-American business, indebted, Latino, Latino. But you dropped that after a while. No, I didn’t drop the article. I mean, the article went, apparent, surprised, right?

43:05 But you stopped engaging yourself into this minority. Yeah, because I, I, I, I. Is that a self-esteem issue? No, no. My life changed when I realized, and I used to be considered the most successful Hispanic Latino American in the United States I was, and, which, whether that’s a sad commentary or not, that’s a whole other story, but when I started to compete against the white people, like Brian Rose, I made all my money.

43:41 My real money. So that’s a mindset change, correct? Okay, and when my comfort zone went from Hispanic American to wide angle of Saxon, American, Chinese, Black, whoever, I made all my money. Is that a metaphor for what you do with people, correct? In your seminars.

44:01 Thank you, people. I mean, you’re not as dumb as you look. No, I have my moments. Thank you, thank you, because you allow tooth issues first of all. In your seminar you’re not, you’re harsh on everybody who even identifies with their race.

44:12 You just crush that right away. But is that not a metaphor that people come here with all these constraints? One of them is I’m Mexican-American, one of them is my parents didn’t love me, one of them is this, this, this, this, and this. Yeah, and your goal is to crush all of those, correct? Crush.

44:25 And I question, I’m very good at that. And this last seminar we had kids that all their siblings had died from drug-related things, all his four or five brothers and sisters. Okay, we had kids this last seminar that knew for a fact they were accidents. More kids are accidents than you think, but knew for a f***ing fact there were accidents. We had kids at this last seminar that only found out that they were adopted when they entered puberty, their skin pigmentation changed, because your skin pigmentation changes when you enter puberty, so they thought they were white Anglo-Saxon white trash, and found out that they were either something swarthy.

45:14 I’m not sure if that was Greek, Mexican, Italian, but it wasn’t white, and I realized that those are Caucasians. So don’t give me a bunch of s*** on your emails. And when he’s 13, 14 years old, and then when he pressed the information to his parents, he thought that were their biological parents. They looked down and said, “Yeah, oh yeah, we adopted you when, uh, Dad came back from, uh, from Vietnam, and we couldn’t conceive, and as soon as we adopted you, a year later we had two natural kids.

45:44 Okay, we had kids. We’ve had two-time murderers come to the seminar. We’ve had convicted felons come to the seminar. The seminar before last, we had a convicted drug dealer. I mean, you name it, we’ve had it.

45:55 You take everybody. We take everybody. Why is that? You could choose. You could say no.

46:00 No, Fortune 500, 80 of the people that come. No, of the 100 that apply, only 75 or 80, right? We pick, and they get paid. Yeah, but not because they did time, or they’re pickpockets, or they’re, you know, gay, or they’re this or that. We, I choose based on the demographics of the seminar group.

46:25 I always wonder what you’re doing. Okay, do I want five Muslims in the group? No. Do I want five Blacks in the group? No.

46:32 But we have Blacks and Muslims and everybody in every group. Okay, do we want five Israelis in the group? No. Do we have, when five people from New York City? No.

46:45 So, but convicted murderers, you know, convicted? No, what convicted murders? Uh, the, well, everyone had one of those, but uh the, um, and, uh, so because I want a potpourri. I want a mixture of, uh, but to a man or woman or child that’s ever been there, they’re there, they are who they are because of their parents. You believe that more and more?

47:12 Oh, f***, the older you get, you believe that even more. Oh yeah, absolutely. And I mean, when, uh like, I can remember two things that I got my dad embarrassed me doing growing up, and I asked one of the new things. I said, “Okay, uh, name three things that your father embarrassed you growing up.” The lists are like this wouldn’t mean three.

47:34 I can remember, like, this morning, my three. I’m at a, um, uh, father-son picnic. My dad took me to one. There’s a reason he only took me to one. We’re in junior high school, and all the fathers were getting around the rings, you know, their pull-ups and f***ing like that, and there was sand on the bottom like at a junior high school, so I’m standing there with my dad, and my dad walks in.

47:58 I, oh god, I get a chill just thinking about it. He walks into the sand pit, he looks up at the rings. Everybody knows what the rings are. Okay, Olympic rings. Okay, it goes up into an iron cross then a reverse iron cross, a reverse meaning your feet are above your head.

48:13 He’s 40 f***ing years old, all the other dads that were doing little, could hardly do a pull-up, left the apparatus, and spread okay. I wanted to die. I f***ing wanted to crawl under the sand and die right there. But he was actually doing a favor because he was showing you alpha males down. Yeah, well, he was, but I didn’t think it was, uh, believe me, I, I wasn’t appreciative, shall we say.

48:40 I wanted to go home. I wanted to go home, and I remember, you know, I got a chill just saying the story. I remember that, and then I told my mother when I got home, and she went, “Manny, I mean, you embarrassed Danny” and, uh, embarrassing doing what? I didn’t hit him. He thought in the way he thinks, he didn’t think that, because he used to be a great athlete.

49:06 Oh my god, that bear. And but he did. He apologize? No, no. Right?

49:10 And now you focus on parents very specifically. You got a new question for the Castle seminar, and that’s what you want to know, right away? You want to get the parents’ issues resolved, correct? Front people with the fact that they are, they need to to hold their parents accountable. Is that what you want from them?

49:25 Correct? You want them to say, “Wait a second, my parents”? Not by going back and telling Dad, “Dad, you f***ed me up,” right? No. Don’t waste time on things you can’t change.

49:35 You’re not going to change your parents. That’s not going to happen. You’re not going to change your in-laws. That’s not going to happen. Okay, but so you relieve yourself of the accountability because, well, f*** my parents did this.

49:50 You know, the five people that raised most people that are watching this: mom, mostly, dad, if he was around, maybe older brother, sister, maybe, and a grandparent or two. That’s normally the five. Okay, so if you’re a f***ing wimp, wurst, f*** it’s because of those five people. Nobody else, not because of the podcasts you listen to. That’s all horseshit.

50:14 Okay, public school, they’re not. It’s those five, okay? Those first seven, eight years. Now, then on top of that you are today who you hang around with. Show me your friends and I’ll show your future.

50:27 So for you f***ing watching this thing, if you go to the pubs and you belch and fart and everybody laughs, that’s what the f*** you’re gonna be. What’s funny about belching and laughing, or belching and farting? Excuse me, what’s funny about that, other than you got poor manners? You, you had, you weren’t, you taught the right manners. Weren’t you taught not to f***ing fart in public?

50:52 You f***ing idiots. We now teach people how to use silverware. At the seminar most of them don’t know how. Most of the f***ing suckers that come there don’t realize you don’t sit down until the lady of the, of the deal sits down. I mean, where were your bread and [expletive] pig, pigs, farmer?

51:14 What are you trying to do there? When they go to the castle and they sit down with the silver service and the butler, they see Guthrie, they see the cars outside, they wear a suit. It’s an extension, it’s an extension of smell the leather, and what does smell the love smell the leather is, if you’ve never sat in a Rolls-Royce like my new, uh, roller, uh, Rolls-Royce, extended Rolls-Royce, that Sally gave me for my birthday, by the way. I needed another car like I need aids.

51:44 You know, I don’t drive, but she bought me this big car for my birthday. It came early. On top of it, they said it’s going to take nine months to build it. It came in four, so we had the f***ing thing sitting out there five months before my anyway. That’s a whole other story.

51:57 It’s the, the inside of a Rolls is made out of one cow. All that hide is one cow, all that wood comes from one tree Now I’ve had Rolls since I’m 26, so I know that. But when the kids sit in there and they go, I still remember a CEO of a big advertising company, and he goes, “God, it smells like leather.” I looked around at him. I said, “What is this guy, an idiot?

52:23 It smells like leather.” And this guy’s a CEO of a Fortune 100 ad company, and what was it, raised on a farm? We wanted to smell the leather because we want them to experience so when they go and have the same opportunity to sit in a Rolls-Royce or whatever the car is, where they’re on a job interview or whatever, they don’t say, “Oh, it smells like leather. Your interview’s over. Your interview’s over.”

53:01 You asked me about my parents. I just had a flashback of some of the things that my parents did differently, my mom, in addition to that book by Spock that she got out of Reader’s Digest, in East L.A., with the greatest respect, in the barrio, there’s several things you don’t do. Number one, you don’t play tennis. My mother took me, drove me to get free tennis lessons from L.A. County, so I was the only kid, in not only probably one of the only, that played tennis.

53:27 Number two, you don’t ballroom dance. You don’t know how to waltz. She took me to Arthur Murray twice a month. It was ten dollars a month, which was a big ticket for us, ten dollars a month to get ballroom dancing lessons. And the third thing you don’t do in East L.A. is play golf.

53:46 My mother took me to the park for free golf lessons. So I was the only kid in East L.A. in the barrio that play golf, play tennis, in ballroom dance, because my mother didn’t want, she wanted me to have the accoutrements of an upper level family as opposed to a body or where, where I was raised, and you want people to do the same, so you want to go to the Rolls-Royce dealership, smell the weather. You want them to go look at the 10 million home, feel what it’s like, and so that way they can be motivated.

54:27 Correct? Be successful. Correct? And in the early 70s, my girlfriend and I at the time were going to million-dollar houses. In 1970 it was a big house, it was a big goddamn house.

54:38 We used to go to LAX and watch the first class passengers get off Pan Am flight from London and Paris, and in those days you dressed in suit and tie when you flew and watched them come off the plane, and what they look like. We went to La Quinta Country Club in, in Palm Springs. Our rent of our little apartment in Marina del Rey was 205 a month, and we’d go for one night at La Quinta. One night was 215 dollars for one night. But that’s how I met, and I, you know, I was sitting in the men’s grill.

55:17 In those days you could have men’s girls in the men’s bar, and a guy who runs around with a sign, “Mr Peña, Mr Peña,” he says there’s a woman that purports to be your, uh, girlfriend outside, and she wants to see you. It was my, my then to be wife but wasn’t my wife then. And George Burns is sitting on this side of me. Bob Hope is sitting over here, and George Burns, like a dirty old man, said, “Let the little girl in.” So they let her in, and she’s wearing these little hot pants and little pigtails, looking cute as anything, and George Burns says, “Come and sit on my lap, little girl,” but if I hadn’t been at La Quinta paying a lot more money than I can afford, I wouldn’t have met Bob Hope.

56:00 I want to, met George Burns, and I met a lot of people that way, and it got you feeling comfortable in those situations where all the deals are done on the golf clubs, on the golf courses, on, and these lunches, all the stuff, correct? They don’t teach you in business school, correct? Okay, and speaking of business school, the hardcore seminar that we just ended over Christmas, not just in a bit over Christmas, we covered 36 cases, 30, about 10 of the cases were from the Wharton, the Stanford, the Harvards, which you can get online, uh, and we actually paid for ours online, unlike you guys who’ll get them on torrent for, you know, stealing them, and uh, we had 26 cases that the kids brought themselves, which normally, uh, at least one of the cases was their own business.

56:41 We covered 36 cases in 10 days. You cover 24 cases in two f***ing years in the business schools. I don’t know what the f*** they’re doing for two years. 36 cases in 10 days, and for the guys that were part of the group that had gone to the business school, said, “We learned more in 10 days than we ever learned at the other, uh, schools.” And but that’s what the hardcore seminar is, and because it, you know, political correctness is, how can you charge 200 grand for an MBA if it doesn’t take two years?

57:15 In my judgment, so they’re worthless MBAs, correct? And you give it to them straight about what you know about what really works in the worlds, and as one of Bavarian Bob Robert, who came, a family guy, left his family, was there from Christmas Eve to the 3rd of January, been to 12 regular seminars, and now the hardcore, brought his son to our event at the Ritz. Correct? As he said, “Brian, who would you rather have on your team, a guy that did 700 transactions or a guy that’s read 700 f***ing books?”

57:51 Pretty f***ing easy choice, isn’t it? That’s you, correct? You don’t read. “No, I don’t. I don’t, I’ve read 10 12 books.

57:58 I’ve read them three or four times each. I don’t believe reading is an excuse for not pulling the trigger. Procrastination research is procrastination. It’s just that it’s, it’s a mental, it’s, you know, it’s, uh, you use it all the time. Spreadsheet, you guys want to spreadsheets?

58:16 You discriminate against us engineers as well. “Well, no, if engineers, it’s hardest than accountants, lawyers, scientists. But once one of those guys gets it, as you so aptly said, it connected the dots.” That said, that one slide where they’ve got a bunch of dots, which is, uh, knowledge, and then they’ve got a bunch of dots connected, which is experience. There’s no, I mean, there’s no comparison, you know?

58:45 And now I’m up to about a thousand transactions. And so, but I mean, I can’t, I can’t imagine. I just looked at a deal. One of my mentees and I said, “What about this, this and this?” We didn’t think of those.

58:59 Now, these are experienced guys on that f***ing board. We’ve got a big four accounting firm. Jesus Christ. We’ve got a big-time world-class law firm. Jesus Christ.

59:10 Now I’m only praying and hoping to Allah that before the f***ing deal got too close to being closed that somebody was going to think about those four or five things. And I thought of him in one, one billionth of a second. I looked at the numbers, looking, what about these four things? And why is that? Why do you have that skill?

59:31 Because I’ve done a thousand deals, and these guys haven’t. They weren’t, no, I mean, the whole, the whole group probably has done two or three hundred deals. The whole f***ing team of 20. What else do you see? Plus I’m not afraid to step on people’s toes, professionals’ toes.

59:48 I don’t give a f***, right? With the Big Four of them, you know, again, back to political correctness. I don’t care. Okay, some people said, when I saw you at your 70th birthday, they said “Yeah, Dan, you should have seen him 20 years ago. He was meaner.

1:00:04 And now, thanks to uh one of your students, some of your, uh, your lectures, uh, from 20 years ago are online, and I’ve watched them, but I think you’re mean, or I, I don’t think I was meaner. What I believe they are confusing is their sensitivities were greater than, than they are now, and so I seemed tougher, but I did, I did physically hit people back in the 90s. I did at the Castle. Oh, you’re f***ing right, right. I’m not more.

1:00:31 This is an exaggeration. This is a Trumpism. Donald, forgive me, I’ve knocked more second-degree black belts on their ass on the Castle, and then I got gray hair on my head. I would still remember some guy. He was dancing around.

1:00:48 He said, “I want you to hit me. I want you” to hit me.” Oh God, and I mean, he’s taking the position of badminton. “Are you sure about this?” He says, “Yeah, yeah.”

1:00:58 Then I just hit him. Then his girlfriend, his, his slag, she was a third-degree dan, some [expletive]. She starts dancing around before she even said, “Hit me.” I hit her, because that’s the real world. Do you know, like in the movies, they say, “Oh, do you have any last words before I put a bullet in your head?”

1:01:20 That’s all horseshit. You just put a bullet in their head. I got to ask you about your military background, okay? Because it comes out in you, and then I know you’re in the military, but every now and then, really, I see the gunny sergeant from Full Metal Jacket in you, and uh, there’s so many, George, you know, General George Pattonisms in you. One of my idols.

1:01:39 Yeah, he’s amazing. And remember, I’m part Welsh, Freud, patent, Patton, right? But it’s, it’s a it’s part of who you are, and it’s part of your methodology, and it’s, it’s in what you do, and it works look at my results. Okay, go ahead. And what did the military teach you?

1:02:00 Oh, f***. When I first joined the military and everybody was complaining, just like the army, there, there was an epidemic at Fort Ord when I was in basic boot camp, and they kept us quarantined instead of separating us, so the kids were complaining because they had never been, you know, treated this way, and in those days In boot camp, I mean, the door sergeants hit you, kicked you, did whatever to you, and I said, “This isn’t so bad. I mean, f*** my dad was tougher than this.”

1:02:38 I said that it was the truth, but then when I got to OCS, I went through all this infantry [expletive] six months, small group, can’t leave. And in those days, they beat you, they hit you when we used to do escape and evasion training if you were caught and they had guys straight back from Vietnam, some of which had been captured, that were teaching these courses. If you were caught, this, I was just three off the top of my head: stringing up in a tree by your wrist, spread your legs and put battery cables to your testicles, live battery cables, try your nuts.

1:03:18 There’s many a guy that can’t, couldn’t have kids after that. Okay, number two, find anthill, spread eagle, you’re naked, ants pour honey all over you, leave you there for two, three days, two or three days, two or three days. Okay, this is in the 60s. 60s. Okay, okay, number three, number three, yes.

1:03:38 My third favorite was, again, up in the tree, “Private, uh, candidate, you. Okay, candidate Rose, you’re gonna tell them no.” “No, I’m not gonna tell anything.” And before you could, and so they’ve got either a cable on your wrist or on your foot, they throw you out of the tree dislocate your shoulder, snap your wrist, f*** up your hip. These are just three of the things they used to do in the training.

1:04:05 I made a point not to get captured. One time I did get captured, and I shot blanks in the guy’s face so then he got disoriented. I had to go to the hospital. Almost lost one of his eyes, but I wasn’t going to get f***ed. They weren’t going to do that to me.

1:04:19 Nobody’s going to put their testicles on these big balls. No way. No f***ing way that can happen to me. So they taught you about college, yeah? And then they said, “Good, good job, candidate, good job, but next time when he goes down, when you shoot him in the face hit him in the head with a buddy or rifle.”

1:04:37 Now I was smart enough not to say, “But this is only a training exercise, Lieutenant.” If I had said that, it would have, I mean, I can’t imagine what they would have done to me. And now you’re like a gunny sergeant, a bit, a bit, but I don’t hit anybody anymore, right? But there’s military, but we still have people ask me to hit them. And let me ask you about that.

1:05:02 Some people say that you attract people that want a beating, masochist, they want to be publicly humiliated. Is that true? There’s probably a degree of truth in that, but I would, the only caveat I would add to that is that they realize that’s the last part that they need to connect the last couple dots. They need that, and I’m the right guy. You come to the right place, even today.

1:05:38 I have no greater respect for Navy SEALs. You can’t find a guy that’s got more respect for him than me, but now Navy SEALs go home on the weekends in training What the f***? Now they say your body needs to recuperate. I understand all the physiological stuff, but God Navy SEAL’s going home on the weekend. What the f***?

1:06:00 You think the whole world needs to man up a bit. Oh yeah, well, I don’t think it, I know it. Okay, I know it, or get out of the game. Most of the people watching this are pretending they want to be successful. This is going to sound really awful.

1:06:18 You’re going to get a lot of bad feedback. I don’t think there’s anybody going to watch this f***ing thing that I can’t eat alive, alive. Now, when I was as young as you, I’d say with one hand tied behind myself, alive. I don’t care if you got three percent body fat, seven black belt dan, f*** all that. I will rip your head off and f*** down your f***ing neck so you’re meaner than everybody.

1:06:52 Oh, I’m a bad 70-year-old. Well, you’re a bad man. Yeah, yeah, I forget 70. You know, I’m about anything. I just had my physical, my physical, every six to eight weeks, and I micro my blood, you know, and they said, uh, and the doctor said, f***, they said your bloods are great for a 30-year-old panels.

1:07:14 Okay, and she’s wearing, there’s only one thing that’s a little out of whack, and I’m waiting to hear the shoe drop. He says your testosterone’s off the charts. I looked at the doc, said, “Really? That’s okay, doc, I can handle high testosterone.” You once told me, “Brian, I’m running out of runway.”

1:07:36 You know, there’s, you’re gonna outlive us all, and I think that’s probably true, but there’s only so much runway left. Correct? How does that change the way you approach life? I’m in a bigger hurry business. Okay, okay, I mean, you have different perspectives.

1:07:50 You probably see the world a little differently than when you’re 65. Well, I see the world a little differently than I was 68. Um through you in London Real. In the last couple years, as successful as I had been, I mean, it’s opened up new vistas for me, and unlike a lot of people, I’m not waiting for them to knock on the door. You know, I’m kicking the doors down myself, and I enjoy it, but I mean, as you witnessed yourself, I mean, in the seminar, whether it was the hardcore 11-day or the regular seminar, seven, eight days, I get stronger every day where everybody else gets more tired every day, because it’s mentally fatiguing.

1:08:41 It’s very fatiguing, as one of the ostensibly brighter guys that came to the seminar recently. He said it’s very hard for a person that’s been considered at the top of his game someplace else to not even be on the ladder in your game. He says, “That’s tough, Dan. I mean, that’s debilitating. I mean, you know, everybody’s told you all your life and now you, you say, because we set up the paradigm, you set up them, you set up the benchmarks.

1:09:16 Okay, where do you think you fall? And nobody ever puts themselves at the bottom of the ladder.” And so I give them five examples of somebody that’s a thousand times more successful with 100 of the training, so to speak. Well, why is that person there? Well, it’s obviously they have bigger dreams than you.

1:09:41 I mean, it’s, you know, or you have no dreams. You know, some people that have got really attained a lot of success in life are there, not by serendipity but by, you know, I should be here by the time I’m 33. I should be here by the time I’m 45. I should have, you know, and who set that f***ing scale up? Ninety percent of the time it was set in their youth by their parents.

1:10:09 Um, and, uh, it doesn’t have to be that. I mean, you know, even though I, I don’t much like our current president of the United States, one thing I admire him for, he did say, set bodacious goals when he was a dope-smoking f***ing student at Occidental College before he got into Columbia, and he said he’s going to be the first Black [expletive] president. Boy, that’s a big f***ing goal, and then to achieve it, for that I take my hat off, and you encourage people to say, “Oh, absolutely.

1:10:40 We have a, you know, make sure your goals are over the top. You can’t achieve in your lifetime. Bodacious, huge.” I remember a few distinct moments when I was up there at the seminar with you. Um, like you said, you get to see that you’re who you are 24 hours a day, which is true.

1:10:57 Uh, if people cannot believe that it’s true, I used to joke that in the coffee breaks we’re listening to more of the stories that you didn’t tell during the seminar, and you got a lot to say about those. I remember a story about you showing up to a meeting even though you were in a wheelchair and had broken ribs and punctured lungs. Correct? Iron, almost dead, almost dead. I remember a story about when you had funds frozen for like 18 months, and you kept your life going as it was, and your missus never knew about it.

1:11:25 Correct? And that was another moment you make about you. You never complained down the food chain, only up. Correct? Complain to your mentor.

1:11:33 And those are the things I remember, but quite frankly, what happened to me when I was up at the seminar with you, you saw that you could be more, and that’s why when you went back to your room and you cried and you turned all the lights off you know, you’ve told the people that I’m not right at the end of the seminar. No, you cried for you. You cried. Mary Anne, when you finished that seminar, I cried. No, no.

1:11:58 But you also, you went back, you wrote in one of your deals, back to my room, you’re around the second or third day. Yeah, and because you realized that you could have been, and you will, you, you can, if you want, be a lot more than you are. I, I see the transition in London Real. I mean, the people that knew you two and a half years ago, vis-a-vis London Real, you’re not the same person. Okay, our argument, if you will, is that you can be even a hundred times more than you are today, and instead of saying, “I learned a lot,” who gives a f*** you learned a lot in the last year.

1:12:34 Doesn’t mean a f***ing thing. It’s, have you done a lot, not learned a lot. Okay, and but you changed. You saw, and not dissimilar to all the other people that come Some come out of the gates like jackrabbits. Some come out of the gates like turtles.

1:12:52 The difference is, a turtle to make, to get forward, has to stick neck out stick his neck out and stick his little hoofs, or whatever you call him, feet out. And most of the people that come to the seminar have, uh, have lived their life like in the turtle shell. They’ve lived bubble-wrap life. They’ve lived lives of little or no risk, no exposure, and based on what their parents saw, what their parents did, and so then they followed in their parents’ footsteps.

1:13:24 And but you know, you’ve made a big change, and I told you when engineers get it, and you said, by your own admission, the slide that meant the most was the connecting of the dots from experience vis-a-vis knowledge. That’s why I don’t like all the people that read all the books and to write all the books, because it’s just as you mentioned earlier, it’s procrastination. It’s an excuse not to pull the trigger. We’ve got enough reasons to not pull the trigger in life.

1:13:58 We’ve got plenty of those. And if you read, you know, all the books, I mean, you don’t, you don’t need to read a book on anxiety and guilt to know you’ve got anxiety and guilt. Yet people read books on anxiety and guilt. I read one book on Freud about 45 years ago. One I don’t need any more, and I know there’s Gestalt psychology.

1:14:26 I know there’s a lot of other kinds. That’s it. I’m a Freud guy. The difference between new psychology and old psychology: the new psychologist, you and I will sit here, let’s say I’m the therapist, and I will wait for you to bring stuff up that’s bothering you, and we can, I’ll listen to you for years. You know, I use the example Barbra Streisand, and, um, who’s the other little guy, the comedian, uh, anyway.

1:14:49 I’ve been in therapy 40, 50 years. Okay, the old-time psychiatrist, the Freuds of this world, rip it out of you. I’m a rip-out-of-you kind of guy, because you know, one, I’m running out of runway. Two, you’re running out of runway as well. You are.

1:15:08 I mean, I remember when I was, you’re 45 now. Yeah, in a couple months, okay. I remember when I was 45, I had a couple 300 million, chump change, more or less, and, uh, the, and it’s, you know, it’s easy to get satiated. It is. You know, I’ve been through the boats and the planes and all that stuff.

1:15:32 It’s easy, and that’s one of the reasons we got rid of them all, because I would rather stand in line after 9/11 and suffer like all the other passengers, go in the first class long line. But that’s it, as opposed to being able to circumvent all that and walk to where the private aircraft are. You know, I would rather do that, because then it’s really easy to be, I’m satiated. It’s really, really easy to stay within your comfort zone, and I don’t want that.

1:16:01 I want to be pressed. I want it to have some harshness still in my life, and that’s why I still do, you know, crazy stuff, bungee jumping, or Sally and I went and walked with the prides of lions not last year but the year before last, and even though, you know, the lions, you know, are in captivity, you know, and you’re literally walking with them like this, walking like this. I mean, you know, I’m hoping, well, maybe one will jump on me or do some f***, you know, and I’ll have to get to, you know, do like, uh, uh, Hercules or something and break his jaw, stab him again.

1:16:38 Well, no, I don’t have any way. I don’t have to carry any weapons, but it’s interesting when we were in Tanzania last year. We went to this ergonomic, is, I’m not sure, I’m not that’s the right word, but it was, uh, save the planet best safari site on the planet. I mean, everything was, you know, ecological, this f***ing bulls***. Okay, but when you go to a place like that, Brian, there’s also no f***ing animals so every morning to go look at animals, because now we’re not shooting them.

1:17:10 I’m, we’re taking pictures of them. We got to drive two f***ing hours, so that’s great. The soap goes into this, and we then build [expletive] anyway. So we got to drive two goddamn hours, so eco-friendly, that’s what I’m trying to say. Yeah, so, um, we’re back and we’re there with some big hitters.

1:17:26 Uh, a couple of big, uh, hedge fund guys, a guy that just sold his pharmaceutical company for 700 million dollars. I mean, with some fairly well-to-do guys. So the first, second night, the wives are all chit-chatting about how it was so exciting, and we were there watching the wildebeest, the migration of the wildebeest, okay, and they’re saying how excited it was, and wasn’t it scary? I’m listening to bulls***. And so, uh, the third night, one of the wives says, Dan, you don’t sound, uh, seem like you’re, uh, enjoying yourself.

1:17:57 I look at Sally. She kicks me right here in the shin. Oh, hey, I’m having a great time, don’t worry about it, lady. Anyway, so so then the next night she asked me the same question again, and I said no tacit approval. 25 years ago I killed the grandparents of these f***ing animals with my bare f***ing hands, and now we’re sitting here in this eco-friendly piece of s***, feeding the f***ing animals out of our hands.

1:18:29 There’s something not right about that. That’s crying. And then one of the f***ers says, well, you can’t talk about [expletive] you. I’ll come and break your jaw. I mean, I can’t talk to your wife that way.

1:18:42 Well, the only person that enjoyed me doing this, we had some Maasai warrior two guides that had big scars like this, and you get to be a side warrior by killing a lion with a stick. So these two massive boys come over here, and I don’t mean a derogatory, because they’re Black, not boy like that. They come over because they were young men, and they said, Sir, could you elaborate a little about you killed the relatives? And I told him, um, what I did, and he said, I mean, we’ve got nothing on you.

1:19:15 He says, you know, and jump on these things with knives and [expletive] yeah, that’s what I used to do, and so we, we bonded. Okay. The only person I bonded with was a massive warrior, the fellow. And but when I talk about people, they’re not going to go and jump on a f***ing bear with a knife. If anybody on here will jump on a bear with a knife, you email Brian, and I’ll go with you.

1:19:40 All right, take me back to fear. People aren’t doing things because they’re scared, correct? Or lack of risk. And then when I came back here after your seminar I was like, all right, I gotta incorporate risk into my life. And like you said, as an engineer, you’re probably more risk-averse, which keeps you out of the game for a while, but once you figure out what you’re doing, you can systematically take risk in your life.

1:20:00 Right? I don’t like the systematic part, but you’re right, but you can try to this, is this every day, and you can constantly recognize yourself. So you’re saying when the engineers do get it, potentially they can run with it, right? More, because they don’t do the one discovery and sit back. They know that.

1:20:12 Okay, every day I got to be trying to do that. Correct? And it all comes down to fear and people telling narratives in their head, I’m not going to do it because of this, this, this, this. But it’s all just fear, right? Right?

1:20:22 I’m afraid. Excuses, because your parents were afraid, right? Your parents didn’t take this risk, that risk, and your peer group, and maybe your country is afraid. Correct? Afraid to say the right things, afraid to call a horse, and so you go along with it, or the president says, I’m going to draw this line in the sand, and if you go over that line, we’re going to invade.

1:20:38 Then they go over the lines. Oh, I ain’t really mean. Okay, an engineer, a Romanian engineer, he put it this way. He said something to one of the other seminar attendees, and I go, Leonard, why did you say it that way? He says, he looks down.

1:20:55 I said, Tell me, so the group can learn from it. I don’t want to hurt his feelings. This other guy said something was just f***ing off the wall, moronic, and I said, As a man, he’s a big Black [expletive], as a six foot five, 260-pound big Black [expletive]. What do you think of what he said? He’s a woosweeny.

1:21:16 Say it louder so I can hear you. The guys, the guys are with Sweeney now. You’re an engineer. I’m talking to the guy. He says, Yes.

1:21:28 What did you learn in engineering school? Because he, he liked the fact that engineers when they get it, and he says, Well, we were taught, he’s a mechanical engineer, that a doctor might only lose one patient at a time, but a mechanical engineer building a bridge or a building, we could kill if we make a mistake. Thousands. Did you believe that bulls***? I tell them, they pound it through you.

1:21:55 He’s got a master’s in mechanical energy there. Yeah, I guess they do. I said, What are you, an idiot? You believe that bulls***? And he says, Yeah.

1:22:04 And I said, Well, you’re not gonna kill anybody here. But if, if you don’t succeed, Lana, I’m gonna kill you. I promise you that you’re having way too much fun up there. You told me eagles soar alone, correct? What’s one of your favorite things to say?

1:22:18 I don’t know if I agree with that, but you said I don’t really care if you agree with me. I know. Okay, I know you do, and you like to soar alone. You like to be Dan Peña. You like to win.

1:22:28 Yeah, do you ever want to win so much that the deal gets the expense? As long as you can win. What do you mean, the deal gets equal? I don’t know. Do you?

1:22:37 Does it, is it ever more about you winning than being successful? No, no. The doofus test. You’re known for the doofus test, where you make people do stupid things to just see how far they’ll go. Yeah, but I’m not the only one.

1:22:48 I mean, Michael Milken, in his heyday, the junk bond inventor of junk bonds, who’s still around. He, the first time that you went to meet Michael, if you wanted to propose him a deal, was two in the morning. That was your first meeting, and two or four in the morning. I mean, that was his doofus test. You know, other people in New York and Manhattan, you know, make you fight traffic both ways coming on a Saturday, come in on a Sunday.

1:23:17 So the, a lot of people use doofus. Some people don’t return your, I don’t believe in this one, don’t return your phone calls or your emails or whatever, and unless you do it 10, 50, 30, 60, 70 times, I don’t believe in that. I’ll give you what I’m famous for is a quick no. No, not a slow maybe. Quick no.

1:23:35 And why do you do a doofus test? What’s the point of it? Because you know, what are you willing, what’s your pay price to action, how much are you willing to sacrifice of your normal existence because that has been a great measure to me when the s*** hits the fan and it’s just the twos of us in that f***ing Vauxhall, and the infidels are coming in over the walls. I can depend on you because you know you’ll stand up, your man up or woman up. It’s not just exclusive to guys.

1:24:10 You you’ll man up. It’s like the example you gave that I met Klaus Kleinfeld, a mentee, in Frankfurt many years ago. I was supposed to meet him there to meet the managing partner, I think, of McKinsey and managing partner PricewaterhouseCoopers, and we’re gonna have dinner, and I almost killed myself in Baja California, but I said I’d be there, and I show up in a wheelchair with one of those silver kind of blankets that you put over people that fires and floods and s*** like that, with a drip with my head like this, and Vinica pushing me, and when they roll me into the lobby of the hotel.

1:24:55 Klaus says, “Oh, damn, Dan, what’s wrong?” I mean, I said I’d be here no matter what Well, I had a crack sternum, nine ribs broken, my liver punctured, my both lungs punctured, my spleen punctured, a couple other things, and I had almost died. Oh, and I had my collarbone shattered. Shadow there wasn’t it anymore, and a couple other things wrong. I figured what else but when I tell you I’m gonna f***ing be there, I’m there.

1:25:27 No other White, Black or yellow man would have been at that f***ing meeting. Klaus knows it, and to this day. Now, Klaus, you’re never gonna watch this, but to this day he says, when I decide, “Oh, I got a headache, I want to go home early to see Berget, which is his wife. I think of that f***ing meeting, and I don’t wimp out when I tell you I’m going to do something. I f***ing mean it.

1:25:53 I also when I tell them to f*** you up, I mean it. I’m just having words flapped through my lips because that’s the background I come from. That’s just it. When I was at your birthday, we exchanged words after Gabby gave a speech, and I said, “Dan, you’re out of line,” and you said, “Brian, you’re too sensitive.” And sometimes we exchange emails, and I’m like, why does Dan have to be such a [expletive]?

1:26:20 Why does he have to push it? Why does he have to always want to? No, I’m not. No, I’m being just the opposite of a [expletive]. You’re a [expletive], Brian, not me.

1:26:30 Explain, you’re weak, and you’re showing, and you, and you want these people to like you, and you’re telling me I’m weak on that email. Yes, because you love me, because you care. Absolutely. Thank you very much. And you can be more than you are if these little [expletive] think that you’re something.

1:26:50 Now I see you a thousand times more. See, they have low standards. These f***ing weenies to watch this f***ing thing. I don’t. I know what you can be.

1:27:02 They think you’re a big f***ing deal. I know you’re not, and down deep inside, Brian, you know that I’m closer to being right than they are. You don’t agree with me, 100, fine, but you know I’m closer to being right than they are. You’re not the old end-all [expletive], though, who gives a f***, but won’t you and the cosmos, the time you are not a fart in the wind. No one is exactly what.

1:27:25 Won’t you always want me to be a thousand times better? Absolutely Just like, if my daughter, who’s a British citizen, I told BBC earlier today, and this rocked him, my daughter was prime minister because she can be. It wouldn’t be enough for me. I’d want her to eat Maggie Thatcher’s, and I knew Maggie because I want you to be all you can be, not some f***ing reasonable facsimile, and that needs money associated with it as well. But you say almost always, not always, but almost always.

1:27:58 Well, you say follow my passion, but my passion plus nine figures is more impressive. Well, you’re, you’re copying out that this is your passion, but it’s not. Don’t I seem passionate about this to the kids? Maybe not to me. I tell great stories.

1:28:15 I bring great people to light, but so what? Come on. But I mean, but so what? I mean, how materially have these kids’ lives on a a measurable playing field been bettered? They may, you well, they met me, but have they done anything with that knowledge?

1:28:36 No somehow, some have, you know, a few have been making maybe 20 other people in a big way, as in hundreds and hundreds of thousands of views. Now, you’re right, a lot of people didn’t do anything, maybe ninety percent, but you know, maybe ninety-five percent, ninety-five, but you have affected people. Oh yeah, I know that, and, and, but guys like me want a measuring stick. 50 billion is, you know, I didn’t talk about money for 20 or for 18 and a half years.

1:29:03 I created billions 15 years ago, but I only just recently, in the last few years, well, f*** how do I differentiate myself from, well, I give all my [expletive] away free. I do this, I do that. Let’s keep, you know, I, I have, I know who made all the money. I said, well, you know, and I went around making sure it was all right that I could use that if push came to shove. I had to come up with a name.

1:29:30 I’ve got 50 billion in two people, two [expletive]. I’ve got tens of thousands, so you can just imagine how big the number is. Two [expletive] weenies, 29 and 24 billions, two weenies, and I got a half a dozen more, 20 billions. I mean, to get on my list, if you made 50 million, you don’t even make the [expletive] what do you call it, when you’re honorable mentioned? And I push these.

1:30:06 I continue to whip them like dogs. Do you think 29 billion is so f***ing [expletive] you and the horse you rode in on? Would you then, is anybody made anymore? I’d like to lie and say yeah, but I can’t. I won’t lie to you.

1:30:24 I’m not going to lie to you. You once told me that you don’t want your kids to love you, but 20 years after you’re dead, you want them to respect, correct? And that goes the same with your mentees, right? Correct? But they love me anyway, and I don’t want them to.

1:30:37 I don’t want them to. Can’t you, you are one of a kind, damn people. I don’t want these [expletive] to love me, but they do. And, if Sally were here, she’d say, I worship the ground Dan walks on, but my love for my husband is transitory when compared to, for hit, the love of himself. Nobody loves me more than me.

1:31:00 I mean, nobody. Now they say the big man does. Yeah, what does he think of you? Yeah, well, are you getting to this or the Roman Colosseum? Yeah, well, I don’t know, but I don’t plan on finding out anytime soon.

1:31:17 Okay, okay. Next five years for you, are we gonna see you on television? You’re gonna touch how many lives at your seminar this year? I mean, you got five, six coming, six, so that’s six times 25. Okay, it’s 150 people, and what I didn’t understand until last year, one guy that came to the seminar, he, or he went and he brought six people of his relatives, and they brought extended families, and you know, and you know, it’s, if you do the multiplier effect, I probably have reached millions by now.

1:31:56 And the stuff’s free. 99.9 percent of the people that have been successful with QLA, I’ve never met, never talked to, never introduced. I would know them if they walked in the door. So, and that’s the beauty about social media. I underestimated social media, and when you exposed me the first time on London Real, and we came out on Easter Sunday, 2014.

1:32:23 I mean, I didn’t realize the extent of the multiplier effect, and that’s why I’m doing these. And I did. I had a goal last year. I wanted to do 25 podcasts other people’s podcasts, which I did just because I did it. And of course I have my own two or three podcasts that I do on a regular basis.

1:32:42 And, uh, you know, I, I talked to BBC for two hours before I came here, they think, and I said, “Can you really do a program bleeping every other f***ing word I say?” And so they didn’t answer me. But that man, no, I, I don’t think, you know, that, mean, this is the second time I’ve talked to BBC in the last couple of years. I don’t think television is ready for your message. By definition, well, regular TV, I’m sure, maybe cable.

1:33:10 And the, um, and so I’m sure that the word will continue to spread vis-a-vis that medium, but, um, and I’m doing as much as I can to push that. And when I go back to Los Angeles, I’ll be meeting with some people that I’d like to do a program for veterans. I’m impassioned about that, because I just recently helped out a vet that used to, uh, what he called BMI command, who’s been f***ed over by the veterans administration. They lost his records. They did this, they did that, and so I’d like to do, because there are benefits that you can get from the government in America from being a veteran.

1:33:55 I mean, that will help you in business. Not many of the guys use that. They use education, went great, they used to buy a home, great, but there’s other benefits, and because there’s nobody out there showing them how to do it, so I’m going to reach out to some of the guys, high-profile veterans, and there’s a lot of people, not as much as there should be, but there’s a lot of people that want to help them. So I want to do that. I’m still involved in the five or six charities that Sally and I enjoy participating in, and I want to see as many kids come as close as they can to their full potential.

1:34:31 None of us, myself included, have ever, or will ever, come to their full potential, but there’s so many kids and you see them in your own groups that could be easily three, four, five times what they are, but they got to stick their neck out of the tortoise shell. You just said when you were looking at the camera, you said most people will never do anything. What do you say to all the weenies out there that aren’t gonna do this stuff? Like, what can they do to finally do it?

1:34:58 What is it? You are who you hang around with. The biggest change in most people that are watching this: you are who you hang around with. Show me your friends and I’ll show you your future. If you can honestly, with your hand on your heart, say that the people that you hang with, and I don’t believe high-performance people really hang, because I do believe that they’re Eagles soar alone: Musk, Elon, Jobs, Gates, Trump, myself, and all these guys don’t hang.

1:35:32 They don’t, they don’t go to the pub for a pint. They don’t. Okay, but I mean that includes mastermind groups. They don’t do that. They don’t, mastermind groups.

1:35:43 They don’t like, those dogs, that dog unless it’s a, a virtual like Napoleon. They have bastardized what Napoleon Hill said. Lincoln was on his mastermind group, uh, Churchill, uh, God or Jesus, uh. Those kind of people were on his mastermind. Now they bastardized that over 75 years to a bunch of doofuses that you know may or may not be high performance, but I mean, so most of the mastermind groups, you know, my experience, don’t work, and because I say this, why would anybody want to be in a group with you?

1:36:27 I’m talking to the people out there. Why give me one good f***ing reason you can’t? So by definition, as Groucho Marx said, I, I, I wouldn’t join a club that would allow me to be a member. Why? If you were doing so good, I mean, it’s, it’s an oxymoron, but mentors, you believe in?

1:36:54 Oh, so absolutely. So the mentor program is why I’m sitting here. So let’s talk about, real quickly, your mentors: Costa Grazos, Jim Newman, Jerry Ormond, correct? Masterminds, no, but mentors, you need to find, you need to select them. They change your life.

1:37:11 You want a person, man or woman, that is where you want to be and got their morally, ethically what I’ve accumulated and been where I’ve been and still have a lily-white reputation. Ain’t been easy, and it’s not because I have a PR company, you know, uh, taking all the bad s*** about me off. I go out of my way to make sure, uh, and I always have, um, and because my dad, cop, like when he want, when he’s only went to the Castle once before he died, and he walks in the, the main hall, and he gets, goes into the dry room.

1:38:03 He looks around and he leans over. He says, “Just tell me it’s not drugs.” And I looked at him. I put my arm around. “It’s not, dad.

1:38:13 Do you want a drink?” He says, “Yeah. This has been a little much for me, son.” And we sat down and had a drink. But getting back to mentors, mentors, find somebody that is where you are, where you want to be, and he got there the right way, or she got there the right way, and that you have something else outside business in common with Grazos.

1:38:33 It was food and wine. With Newman, it was tennis, and with Jerry Ormond, it was golf. Okay, um, that’s important. People don’t talk about that. No, they have to have a reason to do something that’s fun with you.

1:38:45 Yeah, they don’t want to teach you the whole no. They don’t, and pick up the tab when you go out to lunch or dinner with them, and they don’t have to go to Michelin. So one of my young mentees, uh, took, uh, his chairman out to a three-star Michelin restaurant, and this kid can’t afford a three-star Michelin restaurant, and I said, “What do you, oh God, why, anyway, take him to a regular place. Don’t take him to Starbucks or something like that, and I’m not talking, uh, Schultz, don’t give me any f***ing shows.

1:39:11 I don’t mean Starbucks is bad, but speaking, but by the way, somebody, a mentee last year said, “If QLA was easy, there’d be a QLA shop on every corner like a Starbucks. It ain’t easy.” It is not easy. It’s easier because it’s the only system I know of that you can start with no money, virtually no education, and build wealth in three to eight years that would normally take a generation to accumulate. Getting back to the mentors, have something else in common with them.

1:39:49 Uh, so they enjoy, uh, um, seeing you every time you call, don’t have a problem or every time you email. You know, and I, you know, um, you know, I just, you know, I saw Jerry was a university, uh, SMU fan. He went to SMU, Southern Massachusetts University. Oh, I saw SMU, you beat Texas. Oh yeah, yeah.

1:40:11 I am just talking two, three minutes. I gotta go. Jerry, just click. Uh, uh, and the same thing with Costa, and the same thing with Jim Newman, um, and, uh, it’s, it’s, and we became very close. I mean, uh, Jerry was like a second father to me, um, about the same age as my dad.

1:40:33 Costa was older. Um, uh, Costa gave me a lot of responsibility, and I was walking in the shadows, kind of, of Ariel Nasus, but you know, those I didn’t appreciate them like I do now. I appreciated them, but not, not like I understand as a 70-year-old man. When I was 30 or 35, I didn’t, you know, you realize how important that was. No, no, and I, I should have said thank you a million times.

1:41:05 I probably said thank you a thousand, but I should have said a million. All right, I’ll give you a million now in case I forget later. Okay, um, I want to ask you a few about few penaisms, and these are kind of your success secrets, these one-liners you throw out, and I want to just finish and get a few thoughts, okay, on each one. So let me hit you with them: dress British, think Yiddish. These success Now back to the rest of the show.

1:41:50 You mentioned affirmations there, uh, it’s one of the main things I learned at the seminar, and I actually read my affirmations out loud as I walk down the sidewalk to the tube every morning, and when people walk by me, I try to force myself to say I’m louder. You like that one? Yeah, and just because I get it out and I’m proud of them, and I just manifest them, and if people want to hear me, well, I don’t really care, because I, it helps me just be into those.

1:42:13 Yeah. Your affirmations, uh, you still say in the middle of the same every night? No, I don’t think in the morning. Okay. I used to say morning when I first got up, during that same time period that I’m just talking about, the three, four, five minutes, although it takes me long, for because I have 19 affirmations, but I stand before I go to bed with my prayers.

1:42:29 I still say my prayers every night. At 70, that’s, I, I don’t know how unusual that is. I’m not a priest, or, you know, God forbid, but I mean, I, I say my prayers, and I say my affirmations, and you have an affirmation for every goal. Now I have uh, actually I have more affirmations, and I have goals, because I have affirmative, I have three kids, so, uh, I have one goal and three affirmations for that one goal, because it’s for three different kids, and now I have a granddaughter, so I’ve added a fourth affirmation off of the one goal, so I have about seven or eight affirmations, and I have goals.

1:43:08 Can you give us an example? Um, I, I’m excited every day, enhancing Sally Hall, the love of my life, my wife, to be all she can be, and her engaging in something that scares her every day. And as a chartered accountant with multiple degrees, she’s risk averse, right? She can look at the numbers and say there’s only an eight percent probability that’s going to happen. Forget that eight percent, f***, pretend it’s 80.

1:43:37 She’ll look, but Dan, I know it’s eight. I can’t block that out, so, so that’s That’s one of my goals. I’m excited, thrilled that I’m pushing my mentees towards the goal line every day beyond their comfort zones, and I got a bunch of them. I’ve got a bunch of kids, you know? I’ve got a, on any given day I, you know, I asked you last night how come I know the hundred business models of my mentees better than they do.

1:44:11 Good question. Is it because I want their success more than they do? Yes. Is it because I know the better I know their model, the harder I can push them? Yes.

1:44:22 Is it because I know I can make them more accountable the better I know their business model? Yes. I know their business model. They wish I didn’t know their f***ing business model so well, because I can look at their weekly reports. That’s horse s*** that didn’t happen.

1:44:38 I’ll email with a big red font in between. Do you want to correct that answer? And sheepishly I can just see him type it: “Oh, it must be a mistake. I’m sorry.” “It’s not a mistake.

1:44:51 I just thought they got sloppy. They thought they f***ed me. They thought I forgot. I don’t forget anything.” You once told me…

1:44:58 I was asking you about you writing emails to all these people, and I was like, “Why, Dan?” And you’re like, “Because I see so much potential.” Yeah, I do it. It pisses me off, and I see more potential than their parents see. That pisses me off even more, but their parents didn’t make them accountable, oppress them, because they wanted to be loved by their kids.”

1:45:20 And you see that as a waste? No, I say that it’s a weakness. Okay, and you hate weakness. I don’t like you. You’re right.

1:45:27 I don’t. Why? Why do you hate? Uh, because people can be infinitely more. I believe with all my heart we weren’t put on the earth.

1:45:35 Whoever put us [expletive] here, we weren’t put here to be not all we can be. I don’t, why, why go through the exercise? Okay, you know, a lot of things had to happen for us to manifest into into the way we are, and it’s an insult if we don’t be always absolutely. It is. So it’s a code of ethics for you, and it’s correct.

1:45:56 It just pisses you off. It just pisses me off to see people not take full advantage. Uh, um, what’s his name? The, uh, the, the blonde actor, uh, um, oh f***. Oh, anyway, he said we were given, so we were given so many talents, and I’m just trying to use mine to the best of my ability.

1:46:17 Um, Bradford Robert Redford, he was just, he just turned 75 or something. We were given, you know, I just think I’m just trying to make the best use of everything I’ve got. Well, I mean, 99 of the people watching this thing can’t say that. I can’t say, you know, that I’m taking as much as I could, and so I keep pressing myself, and I’ll just keep pressing myself until, you know, uh, they put dirt on me. You know, and um, the, um, but you know, it’s like I tell Sally I’m happy that I’m 70, because I’ve got 70, 50 years of hard experiences.

1:46:57 Okay. Uh, and I truly believe that I’m going to live into my hundreds easy. Um, and I want to stay active into my hundreds. You know, uh, and when I can’t do that, I’ll be the first, but I will forever be that way. I don’t know any different.

1:47:17 That’s the truth. Yeah. Dan, people tune in to watch you and me. It’s a truism. They do.

1:47:23 I don’t know what this is. I don’t know if this is the classic father-son narrative where the father must have struck the son and the son must kill the father. I don’t know what it is. Dan, it’s biblical, maybe, but people tune in. And I had a guest on here, Daniel Priestley, and he said, “Brian, when I see Dan, I see a, a nasty old gun in Scotland, but when I see you with him, there’s something happening there, because I see someone from the youth and learning from him, and he’s telling this kid, and I see a dynamic, and people see some dynamic here.”

1:47:52 Yeah, I’m sure they do, but what I would rather see is that they take that and, over and above the entertainment value, and do something with it. And unfortunately, kids, most of you don’t. Most of you don’t, you know, uh, and some of the people I know watch us 50 times, but they’re not pulling any triggers, and I think that’s a tragedy. I really do. So maybe my hope is that the 51st time that they watch it will allow them to pull the trigger and take action, because, you know, like I say, just f***ing do it.

1:48:40 I mean, take action. Just f***ing do it. You know, it’s not going to kill you. It’s not Sophie’s Choice, like I say. You know, it’s not life and death, although I’ve had, you know, a couple surgeons in that recently that it is life and death, what they do, but other than those guys, I mean, it’s not life and death.

1:48:57 It just isn’t, and you can be so much more. I mean, just look at what you’ve done with a portion of what I’ve helped you realize about yourself, and you’ve only started. And by the way, it’s not a f***ing journey, kids. It’s a process. A journey is a river that meanders, bounces off this rock, it goes to this rock, that’s both I don’t believe in its life’s a journey.

1:49:20 I mean, life is a pro. It doesn’t. I’ll put it another way: it doesn’t have to be a journey. It can be a f***ing process. That’s what mentoring is all about.

1:49:29 Find somebody that’s been there, done that, legally, morally, yada yada, where you want to be, and then model it, do exactly like Socrates, Plato, and, um, Socrates, Plato, and who’s the other one? I don’t know. Socrates, Plato, f***, anyway, the other one, the third guy. Okay, and there wasn’t a journey for them. A journey’s not being accountable.

1:49:54 Correct? And you want to process. All right, point taken. And our new slogan: People worth watching, which you’re one of them. Okay, uh, but that’s a point taken.

1:50:03 All right. Dan Peña, uh, Aristotle, the third one, Mr Dan Peña. Uh, as I said at your birthday party, I hope we have a relationship. Where do we go from here, you and me? Well, I mean, uh, you, you have a UK passport.

1:50:16 You could run for prime minister, and then you want to be in the cabinet? Yeah, yeah. Well, I, well, I’m not, you know, um, and this is partially truth, partially joke. It’s rumored that if a certain man gets to be President of the United States, I’m going to be the Secretary of the Treasury. Now that would be interesting.

1:50:40 It would be an ass-puckering time, because you can fire two-thirds of Washington, DC, overnight. You can contrary to whatever, and that’s what you would do. All right. The journey continues. The process continues.

1:51:01 Correct? How’s that? The process All right, uh, I look forward to our continued relationship today. Okay, thank you for all of your help. Thank you, thank you for, uh, coming here two years ago.

1:51:11 Thanks for saying the things that made me want to continue having that relationship with you. I met you at the Ritz for dinner. Thanks for having me at the seminar. He made some things click, changed the way I dressed, changed the way I act, changed the way I shave. And apparently I’ve still got a lot more to do.

1:51:29 Praise Allah. Allah’s will as well, and I will continue to both love and hate you at the same time. That’s fine. I can handle that easily. That’s no problem.

1:51:38 Okay, all right, deal. All the best to you and Sally. Thank you very much. Stay in touch, and to your new, uh, babies, gonna come up in two, three months. Yeah, three months, three months.

1:51:47 Yeah, I’m gonna be thinking about that parenting as we speak. Well, I mean, it’s, it’s the first seven, eight years. I mean, and you can’t redo that. You can’t redo that. I mean, that self-esteem is so critical.

1:52:02 Dan, thanks for coming back. My pleasure. I’m glad you had me, and we’re going to find out and watch what you’re doing this year and see you on television and maybe see you near the White House. We’re going to see what happens. Yeah, it’s going to be interesting, but thank you very much for your time.

1:52:19 I, I appreciate it. I enjoyed it very much, and, uh, just do something that scares you every day, correct? Like talking to you. Well, I, I don’t know why it should scare you, but, but the, the people out there, I’m sure, that have trepidation and you should. Smart people are afraid of me.

1:52:40 Kids, don’t forget that, and love just doesn’t get it done. Kids, zen doesn’t get it done, and love doesn’t get it done. Pulling the f***ing trigger gets it done. Just f***ing do it. Just f***ing do it.

1:52:53 Yes. All right, I’m gonna stay in touch with you. Okay, and uh, let’s check back in, in at least a year, and see what’s going on. Okay, sounds good. And now I introduce you to my mentor, the 50 billion dollar man, Mr Dan Peña.

1:53:28 Um, good morning. They all say the same thing. I wish you, I coulda, I f***ing shoulda. I have never meditated one f***ing microsecond, because you f***ing all want everybody to love you. I don’t want anybody to love me.

1:53:58 I don’t want anybody to even [expletive] like me. The bad news is today is that this isn’t going to be a lot of fun. This is a time to get uncomfortable. Just f***ing do it. The more you hear it, the more it resonates.

1:54:20 And so that’s so much input and so much value I can get. That’s priceless.