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Watch > Episode > Joe Cross - Fat, Sick & Nearly Dead

Joe Cross - Fat, Sick & Nearly Dead


If you’ve missed the juicing phenomenon that’s been taking the world by storm, then allow us to introduce you to one of its patron saints: Mr Joe Cross. Joe, who was suffering from a serious autoimmune disease, was 310lbs and on steroids had had enough and knew that a change of lifestyle was in order. His aim was simply to abandon the conventional medications and pills, which were taking their toll on his health overall, and to only drink fresh fruit and juiced vegetables.

It was a drastic bid to regain control of his life and his body,  and it paid off! His journey was recorded in a feature length documentary, which is available on Netflix, called “Fat, Sick & Nearly Dead”. It traces his complete passage from depressed and overweight to revitalised and, as he likes to say, “rebooted”.

Since the movie it’s been his aim to share the knowledge and encourage others to abandon the junk food of restaurants and supermarkets in favour of juicing. He exhibits the best of the Australian character: fiery, funny and down-to-earth genuine,  which makes him a great guest and an even better educator. So, suspend your disbelief and don’t miss this episode, it might just change your life.

Joe Cross’s story is one of personal triumph over health challenges. In his early 40s, Cross found himself overweight, suffering from a debilitating autoimmune disease, and heavily reliant on medications. Frustrated with the conventional medical approach, he decided to take matters into his own hands and explore the potential of holistic healing through nutrition.

Motivated by a desire to regain his health, Joe Cross embarked on a life-changing journey. He committed to a 60-day juice fast, consuming only fresh fruit and vegetable juices while documenting his experiences. The result was the documentary “Fat, Sick & Nearly Dead,” where Cross not only chronicles his own transformation but also introduces viewers to others who embraced juicing to overcome health challenges.

The film resonated with audiences globally, capturing the attention of individuals seeking solutions to weight issues, autoimmune disorders, and various chronic illnesses. Joe Cross’s journey served as a powerful testament to the potential of plant-based nutrition, particularly through the consumption of nutrient-rich juices.

Following the success of “Fat, Sick & Nearly Dead,” Joe Cross became a vocal advocate for the benefits of juicing and plant-based nutrition. He established Reboot with Joe, an online platform providing resources, recipes, and support for individuals looking to incorporate juicing into their lives. Cross emphasises the importance of flooding the body with essential vitamins and minerals found in fruits and vegetables, promoting overall well-being.

Joe Cross extended his reach by authoring books that delve deeper into the principles of juicing and healthy living. “The Reboot with Joe Juice Diet” and “101 Juice Recipes” offer practical insights, tips, and recipes for those seeking to embark on their own juicing journeys. Through educational initiatives, speaking engagements, and collaborations, Cross has continued to empower individuals with the knowledge and tools to make positive changes in their lives.

The Reboot with Joe community has grown into a global network of individuals united by a common goal: reclaiming their health through juicing and plant-based nutrition. The community serves as a source of inspiration, support, and shared experiences, fostering a sense of camaraderie among those on their wellness journeys. Cross’s commitment to building a supportive community underscores the collaborative approach to health transformation.

Joe Cross’s influence has played a pivotal role in shaping wellness culture, promoting a shift towards plant-based nutrition and mindful eating. His advocacy for juicing has demystified the process for many, making it accessible and appealing to a broad audience. Cross’s impact extends beyond weight loss, reaching individuals grappling with various health challenges and seeking alternatives to traditional medical approaches.

Joe Cross’s journey from ill health to vibrant well-being, as depicted in “Fat, Sick & Nearly Dead,” has become a beacon of hope for those on a quest for improved health. Through his advocacy for juicing and plant-based nutrition, Cross has ignited a global movement, inspiring individuals to reconsider their dietary choices and embrace the transformative power of nutrient-dense juices. As Joe Cross continues to champion wellness through his educational initiatives and community building, his legacy serves as a reminder that positive health transformations are within reach for those willing to embark on the journey to holistic well-being.


00:00 | Trailer
02:01 Brian’s thoughts on the episode
06:00 Brian’s Introduction
06:32 When Joe looked in the mirror at 40
10:22 Health issues resulting from his lifestyle
12:41 Life is about trying to juggle 5 things
16:04 How Joe refocussed his life
25:46 Deciding on 60 days juice and 2 years on a plant based diet
37:37 Going to America, making a film and taking a road trip whilst juicing
40:41 An initial bad reaction to juicing
44:43 National low healthy life expectancy rates illustrate need for taking control of lifestyle
47:15 Lows and highs of film making, promotion and the power of the Netflix phenomenon
52:34 What is it about Joe’s story that resonates with people
54:08 How Joe is developing his business around his message of love yourself and love your plants
1:00:06 The three rules Joe Cross runs through his life towards being a successful entrepreneur
1:03:46 Joe’s long term goal for development of his business
1:07:49 Juicing on a budget and which non-organic vegetables and fruit to choose
1:12:06 Protein intake during and after juicing
1:12:58 Joe’s favourite juices for different purposes
1:14:01 Blending is different to juicing
1:16:32 Success secrets
1:17:13 Responsibility to others
1:20:10 Having accountability
1:20:54 Being useful and having a life purpose brings more happiness
1:22:46 Phone call to the 20 year old Joe Cross
1:24:04 Best advice ever received
1:26:24 Advice to the 20 year old who wants to make changes in their life
1:28:44 How to find out more about Joe
1:25:53 This is an incredible time to be around and an incredible time to be a part of change
1:31:36 Brian’s summing up.


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