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If you’ve missed the juicing phenomenon that took the health world by storm this year, then allow us to introduce you to one of it’s patron saints – Mr Joe Cross. Joe, who was suffering from a serious autoimmune disease, was 310lbs and on steroids had had enough and knew that a change of lifestyle was in order. His aim was simply to abandon the conventional medications and pills, which were taking their toll on his health overall, and to only drink fresh fruit and juiced vegetables. It was a drastic bid to regain control of his life and his body – and it paid off!
His journey was recorded in a feature length documentary (which is available on Netflix) called ‘Fat, Sick and Nearly Dead’. It traces his complete passage from depressed and overweight to revitalised and, as he likes to say, “rebooted”.
Since the movie it’s been his aim to share the knowledge and encourage others to abandon the junk food of restaurants and supermarkets in favour of juicing. He exhibits the best of the Australian character – fiery, funny and down-to-earth genuine – which makes him a great guest and an even better educator. So, suspend your disbelief and don’t miss this weeks episode, it might just change your life.
02:01 Brian’s thoughts on the episode.
06:00 Brian’s Introduction.
06:32 When Joe looked in the mirror at 40.
10:22 Health issues resulting from his lifestyle.
12:41 Life is about trying to juggle 5 things.
16:04 How Joe refocussed his life.
25:46 Deciding on 60 days juice and 2 years on a plant based diet.
37:37 Going to America, making a film and taking a road trip whilst juicing.
40:41 An initial bad reaction to juicing.
44:43 National low healthy life expectancy rates illustrate need for taking control of lifestyle.
47:15 Lows and highs of film making, promotion and the power of the Netflix phenomenon.
52:34 What is it about Joe’s story that resonates with people?
54:08 How Joe is developing his business around his message of love yourself and love your plants.
1:00:06 The three rules Joe Cross runs through his life towards being a successful entrepreneur.
1:03:46 Joe’s long term goal for development of his business.
1:07:49 Juicing on a budget and which non-organic vegetables and fruit to choose.
1:12:06 Protein intake during and after juicing.
1:12:58 Joe’s favourite juices for different purposes.
1:14:01 Blending is different to juicing.
1:16:32 Success secrets.
1:17:13 Responsibility to others.
1:20:10 Having accountability.
1:20:54 Being useful and having a life purpose brings more happiness.
1:22:46 Phone call to the 20 year old Joe Cross.
1:24:04 Best advice ever received.
1:26:24 Advice to the 20 year old who wants to make changes in their life.
1:28:44 How to find out more about Joe.
1:25:53 This is an incredible time to be around and an incredible time to be a part of change.
1:31:36 Brian’s summing up.
Joe Cross’ Books: