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Watch > Episode > James Duigan - Clean & Lean

James Duigan - Clean & Lean


In this London Real episode, James Duigan, the personal trainer of Elle Macpherson & Hugh Grant and author of “The Clean & Lean Diet”, explains how life is short but it’s also really long, why his industry is based on shaming people into buying things, how the key to success is being grateful and humble, and how training his clients is about engaging their curiosity.

As a prominent figure in the world of wellness and fitness, James Duigan has become synonymous with holistic health and transformative lifestyle changes. A renowned personal trainer, author, and entrepreneur, Duigan has dedicated his career to helping individuals achieve not only physical fitness but also overall well-being. With a client list that includes celebrities and a global following, James Duigan’s impact on the wellness industry is both significant and enduring.

Born in Australia, James Duigan began his journey in the fitness world at a young age. His passion for health and fitness led him to pursue a career in personal training, and he quickly gained recognition for his unique approach that emphasised not only physical fitness but also mental and emotional well-being.

In 2006, James Duigan founded Bodyism, a wellness company that has become a global phenomenon. The cornerstone of Duigan’s philosophy is the Clean and Lean approach, which focuses on nourishing the body with wholesome foods, engaging in mindful movement, and cultivating a positive mindset. This holistic perspective sets Duigan apart in an industry often fixated on quick fixes and fad diets.

Duigan’s Clean and Lean philosophy advocates for the consumption of nutrient-dense, whole foods that support the body’s natural functions. He emphasises the importance of maintaining a balanced and sustainable approach to nutrition, steering clients away from restrictive diets and promoting a long-term commitment to a healthier lifestyle.

In addition to his work as a personal trainer, James Duigan has authored several best-selling books that delve into his holistic approach to wellness. Titles such as “Clean & Lean Diet” and “Blueprint for Health” serve as comprehensive guides, offering readers practical advice on nutrition, exercise, and cultivating a positive mindset. Duigan’s writing reflects his passion for empowering individuals to take control of their health and make lasting lifestyle changes.

James Duigan’s reputation as a personal trainer to the stars has attracted a roster of high-profile clients, including Hollywood celebrities and royalty. His approach to fitness and well-being has resonated globally, earning him a dedicated following of individuals seeking a holistic and sustainable approach to health. Through social media, speaking engagements, and collaborations, Duigan continues to share his expertise with a worldwide audience.

Duigan’s impact extends beyond personal training and writing. He has played a pivotal role in promoting a shift toward holistic wellness within the fitness industry. Bodyism’s global presence includes wellness clinics, products, and a strong online community that fosters support and motivation for individuals on their wellness journeys.

James Duigan’s transformative approach to holistic wellness has left an indelible mark on the fitness and health industry. His emphasis on a balanced and sustainable lifestyle, coupled with a commitment to nourishing the body from the inside out, has resonated with people worldwide. As James Duigan continues to inspire and empower individuals to prioritise their well-being, his legacy as a wellness pioneer remains firmly established in the ongoing evolution of the global wellness landscape.


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