Dan Peña - How To Conquer Fear & Reach Super Success

Full transcript: Dan Pena on London Real

3:34 This is London Real. I’m Brian Rose. My guest today’s how can you conquer fear and achieve super success? That is what I want to talk about today on London Real Journeys, and this is a brand new format where I’m going to be reviewing some of our 600-plus episodes that we’ve filmed over the last nine years and bringing to you the best nuggets of information to where you can see a through line that solves a problem for you or gives you a purpose or a solution for what’s going on in your life.

4:13 And so we thought the very first London Real Journey should kick off and documents my six-year relationship with a man called Dan S. Peña. You might know him as the 50 Billion Dollar Man, you might know him as the Trillion Dollar Man, but I have to be honest, there is no single person in the entire history of London Real that’s changed my life more than this nearly 75-year-old American man who lives in a castle in Scotland. He is a high performance coach, and tonight I want to show you my entire evolution, what this man taught me.

4:50 And don’t get me wrong, I want to be really honest about this, I went kicking and screaming when it came to my personal transformation with Dan as my mentor, and I want to show you all of the moments I went through tonight to document what it was like for me to learn from this man. And to be honest, I’m still learning from Dan, I still disagree with Dan, I still loved him and I still hate Dan in many ways, and I probably think that will be true until one of us dies. And as he jokes with me, we’re not quite sure who that’s gonna be, because Dan thinks he’s gonna live forever, and maybe he will, but the truth is is that Dan’s had an incredible effect on my life.

5:28 Let’s be honest, I’m actually dressing like Dan. This suit was made by Dan Peña’s tailor, who’s also been a guest on London Real, and yet when Dan first met me I was wearing skateboarder clothes, I was wearing G-Star Raw trousers, I had something growing on my chin which is called a soul patch, I think, and I was a one-man show broadcasting from my apartment in Shoreditch and London Real was about two years old, something like that, maybe two and a half years old, and I was, I was, the excitement had ended and I didn’t know where I was taking the show, and I was starting to ask myself hard questions like, what are you doing, Brian? This isn’t a business, this is not going where you want it to go.

6:10 What are your choices? Are you gonna stop the show? Are you gonna go back and be a banker and do something you hate doing? And I was at a point in my life where I really needed to meet someone like Dan, and like I said, a lot of his advice I was very, very hesitant to take, and we still go back and forth, and that’s what I want to show you today. And ideally some of this will strike a chord with you and you’ll see parts of yourself in me or parts of yourself in Dan, and hopefully one of these things will help you break through to the other side, because there’s a line I always like to say, and that is that the old man is always right, and I hate saying that right now, even as I say that to you, but the truth is is that most of the time Dan is right, because most of the time we are weak, our minds trick us into doing things that aren’t in our interest, they trick us into settling for less.

6:59 And Dan has gone off and railed about the snowflake generation, and I’m gonna play a clip later, but he says snowflakes melt under pressure, and he is the guy that puts pressure on people to show you how great you are inside. And one of the things Dan said to me, is what he says to a lot of his mentees, he said, I see so much potential inside of you, I see so much potential. And now that I’ve instructed over 5,000 students in my London Real Academy, I know how he feels.

7:26 I get people in my Academy or people here in the studio sometimes and I see so much potential, and yet they’re allowing their own mediocrity to stop them from achieving greatness that would be great for their family, great for society, great even for me, if they were just better versions of themselves, and yet they just can’t see it and they can’t break through. So today, if you pay attention and stay with me, I want to take you on a journey that could transform your life, because it transformed mine, and I was the last person that wanted to hear these lessons. So before we get started, you might be asking yourself, Brian, who is this guy Dan Peña?

8:01 Do you know anything about him, or maybe you’ve seen a clip or an episode? So let me give you an introduction into who Dan Peña is now, and this comes from a movie that we made about Dan. We make documentary films here at London Real, we’ve made six so far, and this was called The 50 Billion Dollar Man. This premiered about three years ago at the Curzon theater in Mayfair, Dan was there, and it told my story of Dan and how he influenced my life. At points in this movie I’m very critical of Dan, at points in this movie I’m very supportive of Dan, but it really tells an honest journey of the two of us for the past six years, and like I said, I don’t know what’s gonna happen for the next six years, but it could be interesting as well.

8:39 So here is a short introduction to who Dan Peña really is. Today I’m travelling back to the place where my life changed to see the man I hate, my mentor, Dan Peña, the 50 Billion Dollar Man, a figure born out of the wildest American dreams or nightmares. His grandparents crossed the border illegally from Mexico, his father was a cop but some say an assassin for the CIA. A gang grew up in the barrio of East Los Angeles, where he learned the concept that will mark the rest of his life: I’d rather be dead than poor.

9:44 Dan was always where the action was, first the military, next Wall Street, then the oil business. You name it, Dan would seek it out and conquer. He is rich, arrogant, controversial, rude, tone-violent, politically incorrect, a climate change denier, an early Trump supporter. If you hate something in this world, it’s very possible that Dan embodies it. His life is a constant gentleman rush.

10:23 In 72 years he has amassed more money than he can spend in ten lifetimes. These days he teaches people how to be just like him at his castle in Scotland. He calls it QLA, the Quantum Leap Advantage. It’s seven-day seminar where he’s known to make grown men cry. And yes, he seriously has his own castle.

10:55 The truth is Dan changed my life, but that was never supposed to happen. And all you poor f***ers out there, you know, and we’re going to show that, pan down, that’s what Christmas is supposed to look like, you poor f***ers. About 300 presents here, if it’s up mate, right, your Christmas doesn’t look like this. My name is Brian Rose and I’m the founder and host of London Real. Every week I’d broadcast important stories curated from the greatest minds on the planet.

11:51 I’m trying to make the world a better place. Today I’m taking the same train that took two years ago when I decided to undertake an experiment to be mentored by Dan Peña. I recorded everything. I thought it would be amusing, it wasn’t. Dan stands for everything I hate, that’s why I haven’t spoken to him in a year.

12:25 He only cares about one thing: money. In the last 20 years his mentees have created over 50 billion dollars of wealth. The top performers get immortalized with their picture in his coveted Hall of Fame. It’s the wet dream of every one of his minions, that wall represents everything that’s wrong with this world, and now he wants to put me on it, but I’m not a trophy. We have a number of announcements who will be making this week, but one of the most important is the inductee of a new, a brand new Hall of Famer, our very own, and I might add the quickest to make it to the Hall of Fame since he attended the seminar, and he’s very truly yours, Brian QLA Rose.

13:27 What’s happening here is that I’m paying for my sins because I introduced Dan to the world and made him a YouTube sensation. I opened Pandora’s box and I’ll probably go to hell for it. Wow, even that’s crazy for me to watch, because Dan is, he’s nothing if not completely unpolitical, correct. Dan will say anything at any time about anyone. He doesn’t care if you buy his book because he doesn’t have one, he doesn’t really have much to sell you.

14:15 He’s got a castle seminar, but I don’t even think he cares about that. And so he’s probably the most unique individual I’ve ever met in this world, because everyone else I’ve ever met always has an agenda, they have a business, they have a product, they have to kind of have some type of a control over what they say, but Dan doesn’t. And so while this offends a lot of people, and I’m sure a lot of people were just offended right now, for me I find it really refreshing that someone can just say what’s actually happening out there.

14:42 The only other people that have this opportunity in this day and age are comedians, and that’s why we like them, because they call us on all of our BS. And so Dan will call you what you are, and he’ll call you out on your own BS that you’re telling yourself when you think that you are trying hard or you think you’re doing something for another reason. Most of the time it’s out of fear that you’re not going bigger, it’s out of worry about what other people will think of you, and you’ll see this as a theme as we go through this London Real Journey as far as what’s holding me back from being all that I can be, as Dan would say.

15:15 And so a lot of people say, Brian, tell me about the first time you met Dan. Well, the first time I met Dan was somewhere around March of 2014, and Dan had heard that London Real was a show that maybe he should be on, and so he’s got a whole host of personal assistants up in Guthrie Castle in Scotland and they were emailing me saying, Dan Peña wants to be on your show, he’s the 50 Billion Dollar Man. And I was like, fifty billion? What? This is not the guy I want on my show.

15:41 I used to be a banker, I used to be a capitalist, but now I’m into free content, I’m into ayahuasca, I’m into telling people’s stories. I don’t need some guy that reminds me of who I used to be or reminds me of the things about myself that I hate on my show. So I said no. I ignored them, which is worse than a no, and Dan doesn’t like to be ignored. Most people don’t ever ignore Dan.

16:01 So I ignored him for weeks, but they kept pushing, kept pushing, and the honest truth is is that sooner or later I needed to book a show, I needed a guest, and I was like, all right, just send him in, because I didn’t have any other guests for that week. So Dan rolls up to my studio, and there we are. Again, I’m dressed in skater gear, Dan is dressed in a three-piece suit not unlike this one, and I gotta say, he looked like a million bucks. He just looked amazing.

16:28 He was about 70 years old right there. Now, of course, if I told Dan he looked like a million bucks, he’d think that was an insult, because he’s worth a few hundred million, I believe. But he looked great and sat down in the chair, kind of looked me over a little bit, and we proceeded to have an hour and a half long conversation that’s been watched by, I think, over a million people at this point, and I never thought this episode would be a defining moment of London Real.

16:53 I told Dan on the show, London Realers are either gonna love you or hate you, and you could see I’m really skeptical on this show, and I’m like, I introduced him and I’m like, you’re some type of a Bond villain, you have a castle in Scotland, and I’m kind of making a joke, and again Dan looks at me because he’s not used to people joking about him, because most of his followers worship him and most of the guys he’s done business with in the past respect him. And so, but I didn’t know much about him, so I proceeded to ask hard questions and to try to delve into his process and also try to give him a fair interview. I try to do that with anyone that sits in the chair.

17:27 And so I want to play for you a short clip of something that went viral on the back of this interview, and this is Dan with a very famous phrase, and this is also Dan starting to push me a little bit, he’s starting to kind of dig into me a little bit and say, Brian, is this really all you can do? Is this what you’re all about? And so here’s Dan, Dan talking about money and Zen. Shall we do this? Absolutely.

17:55 Okay, here we go. This is London Real. My guest today is Mr. Dan Peña, who is an American-born businessman, entrepreneur and mentor who lives in a castle in Scotland. Daniel, you’re like a James Bond villain in that, and you know, you’re dressed for success.

18:12 I don’t know many people that can pull off a three-piece suit and a gold chain. That’s fantastic. You are the author of the book Your First 100 Million, which you just gave me a copy. Thank you very much. I guess that’s 100 million dollars, correct?

18:25 Okay. What do you tell people that you do when they ask you what do you say? Well, the last 20 years I’ve been a coach, mentor, high performance coach to select few that really want to be all they can be. Let me ask you a question. You know, we’re very Zen here on this show.

18:42 And yeah, yeah, we talk a lot. I’m here anyway. Yeah, you’re here anyways, exactly. You know, we like to shake it up here and try some different things. Um, what if I said to you, you know, okay, this guy is gonna be ultra successful, he’s gonna make a billion dollars, what if I said, Dan, why does it matter what he makes?

18:57 You know, all right, well, it doesn’t. Or my question is, you know, to you, that is the ultimate metric of success? No, no, good. Money’s not the only thing in life, but it’s the only thing anybody keeps track of. It’s measurable, accountable since the Pharaohs.

19:12 Okay. Right, size of the pyramids, etc. Okay, a metric you can keep. Correct. But what I give you, Brian, is the ability to have more choices.

19:22 I have more, I’m just assuming I have more money than you, so I’m gonna say that I have a lot more choices than you do because you have more money than me. If you want to send your kids to a better school, if you want to be able to take your mother when she gets dementia, if you want to, this all takes money, not Zen. I never paid a bill with Zen. Then the unexpected happens, people love Dan. Most of us go through life with our emergency brakes on.

19:55 Then you release the brake, what happens? Oops. I get people to do that. They think they’re impossible. You come to me with your goals, by the time you leave at the seventh day your goals are a factor between five and a hundred times bigger.

20:13 You give me your business model in 120 seconds and I’ll tell you in 60 seconds whether it will work, if it can’t work how to fix it, or whether this s*** can’t. Okay. That’s your specialty, correct? But you probably charge a lot of money for that. Do you ever think to yourself and look in the mirror and when you’re in your castle and you’re like, you know what, I need to get all rid of all this stuff, I need people to meet me and not know that I’m you know, Dan Peña of the castle in my CV, and I need people to tell me straight and be like, who the hell is this guy, and I have to, you know, start over again?

20:43 You ever think that that would be the ultimate challenge? No, but I’ve got a better challenge: bringing twenty-five thousand people across the goal line that should be living in a homeless shelter. It’s much more satisfying than that. And it made me think you could whip me into shape. Yeah, you think you’d be a tough sled, but it’s like Atlas Shrugged, you know, pushing that.

21:08 Why would I be tough? Do you know, because you’re you, my set in my ways? No, no, no, no, I’m your age, you can’t be set in your ways. Okay. And am I in a comfort zone too much?

21:17 Oh, that’s probably, I don’t know you well enough, but that could be it. Okay. You seem to enjoy what you do, you got a pretty good act, stick about it. So, okay, but there, there will be a life beyond London Real? Yes, there probably, well, yeah, I’m sure you’re too young.

21:35 Yeah, I don’t think you can do London Real, oh, you go until you’re 55 or 60, it’s not likely. This is good. Yeah, yeah, give me a few minutes, free calls, no, no. Once I get you to release your emergency brake, Brian, then you’ll be carried out. Now with standing, yeah.

21:52 You know, you think the Zen is hurting me? No, no, it’s where you got, is where he’s supposed to be. Today, Dan, you are an original, you are a unique gentleman. Thanks for coming here and telling us about yourself. I ask you some hard questions and I appreciate your answer.

22:09 Right now, my pleasure, and I wish everybody in the audience all the luck and good fortune they earn. One of the crazy things when you have a show where you broadcast every week is it, you get these video diaries of who you were five years ago, six years ago, eight years ago. So for me it’s always crazy to watch Brian from 2014, because I’m there, I am in high-definition multi-camera and I can see my brain trying to get my head around Dan, and part of me is trying to kind of push back with my, you know, alpha male this against this guy who’s trying to get in my face, but part of me also is looking to an older man who’s been successful and asking myself, what can I learn from him?

22:55 And also asking myself honest questions like, how was I really doing? And deep down inside I knew I wasn’t where I wanted to be. London Real wasn’t where it needed to be, and so that day Dan planted the seed. And he always told me that we played, we put up a picture earlier where I had a picture with Dan against the brick wall of the old studio, and I put a jacket on, a suit jacket I had in the closet, right before we took the picture, and he said to me recently, said, I knew I had you when you put the suit jacket on, because he said you obviously felt underdressed and felt like you wanted to be more.

23:32 And I retorted with, of course I wanted to be more, than everybody who’s a high performance person wants to be more. So I just went back to him, but we continued to argue to this day. But after the cameras stopped that day, Dan stayed in my studio for another two or three hours and he kept talking more, talking to me. He debunked a lot of personal helped people and said, I know this guy is broke and I know this guy doesn’t know in his house and like all this stuff.

23:57 He proceeded to even insult some of the people that I had looked up to. And then we walked outside the studio, this is the old place on Tabernacle Street, and went to get a taxi for him, and he stood out in front of me before the taxi was arriving and he put his hands out and he said, Brian, look at me. And it was night, at night time at this point, and he said, can you see a green glow around me? And I was like, what? He said, can you see a green glow around me?

24:25 Some people see an aura around me. And, um, I said no to him, I can’t see a pretty glow around you. I thought I was like, this guy’s obviously off his rocker. And then he went to shake my hand and he said, Brian, I change people’s lives and I’m gonna change your life. And he jumped in the black taxi and went back to the Ritz, and honestly the next 24 hours my brain hurt.

24:45 I felt like I had drank ayahuasca, and a lot of people think that’s ridiculous because ayahuasca is a plant medicine that is more on the hippie spectrum than the capitalist spectrum, but in both instances, whether it’s ayahuasca or Peña, you see a different reality, a version of yourself that maybe you want to be. With ayahuasca maybe it’s a better person, a more giving person, a more real person, a person that doesn’t do these bad things. And with Peña, yet I saw a version of someone I might want to be as well, and then you’re processing that with your current reality and realizing, why aren’t I this person?

25:20 What do I have to do to become this person? So for the next 24 hours I was really shaken up, and I talked about this later, I talked about this in the movie, about how it got under my skin and it got me thinking, do I, do I keep talking to this guy or not? And so that was the seed, it was planted. It was followed by email after email after email, and when we made the movie The 50 Billion Dollar Man, you can watch all this content by the way on our website for free, I went through all these old emails and there, of course, all of Dan’s emails are in all caps, red letters.

25:51 That’s not like a joke, that wasn’t like a creative piece I stuck in the movie to make it more impactful, that’s actually how he writes emails. He uses his two fingers and he abbreviates things like LOL and WTF, he actually does that. And he wrote me these long emails and he was just supporting me, said, Brian, if there’s anything I can do, please help. He’d write me a three-page long email talking about the reaction he got and what people were saying and what he saw me doing.

26:16 And I think a lot of people forget Dan can be an extremely generous person, more so than any other guest I had on London Real, my local so-called buddies or whatever. Dan was just constantly staying in touch with me, and then he said, Brian, I want you to come to dinner at the Ritz. And this was in August, I still remember it was a Sunday night, because I had to put a suit and tie on on a Sunday, and I hadn’t worn a suit and tie in years, probably ten years, because I didn’t even wear one in banking at the end of my career.

26:43 And I put a suit and tie on, I brought Mariana to the Ritz, which is a hotel in London, very famous, and we proceeded to have dinner with Dan and Sally, which was again a little tricky because Dan can get in everyone’s face. He got into my wife’s face a little bit, started making fun of where she was from. I kind of made fun of where Dan was from, but it’s just how Dan does that, he tests everybody. And at the end of the night he said, Brian, if I’m gonna mentor you, you’ve got to come to the castle.

27:08 I can’t do it over email, I can’t do it over this. And I didn’t say yes, but I thought about it that night and a few weeks later I thought, if I don’t take him up on this request, then what am I gonna do? I’m gonna keep doing the same things, and what’s the definition of insanity? It’s doing the same thing expecting a different result. And I was alone back then, I had no one helping me with London Real, which man, I had no one to talk about, no one to get counsel for, and most people thought I was crazy, or some people thought I was doing the right thing, but I really needed some help, some mentorship, someone.

27:39 And so a couple weeks later I said, yes Dan, I’m coming to the castle, and I packed my bags and I took the train up to Guthrie Castle. Now here’s a funny story, Dan was actually at the Bulletproof Conference in LA like a month before and he saw Dave Asprey, who he was on Dave Asprey’s show, the Bulletproof Exec, and he told Dave, asked for his second-in-command, that I’m gonna beat Brian Rose like a rented mule. That’s what he said, and the guy told me Dan said that, and I got pissed off.

28:08 I was like, f*** this old man, I, I can’t, you know, he thinks he’s doing this, he’s not doing a goddamn thing. And so I rode up to Scotland with my bags packed with a chip on my shoulder, and I was, I was this close to not going, and then I told myself, if he says one thing that pisses me off, unpacking my bag, I’m getting a minicab service to pick me up at the castle and I’m going home, and the old man can go f*** himself. That’s the way I went up there, I was supercharged.

28:37 Also at the same time Mariana and I were trying to have a baby and we were struggling with a really bad miscarriage, and so it was just hard to even go there. It was hard to even go there, but at the same time I just knew that, like, desperate times call for desperate situations, and if I didn’t take this opportunity that the future of my family might be in jeopardy. And so we made the decision, I was gonna go, I wanted to go, and I was like, I’m gonna go do this, but it was a very emotional situation.

29:03 And so I got up to the castle, first of all the castle was real. I thought it might be made out of cardboard, I thought it might be a little wooden shack, who knows, you never know what’s gonna happen. I get up there, it’s gorgeous, it’s real. And I remember Dan walked down the staircase in like a college sweatshirt and like sweatpants and he greeted me and said, hey, you’re here, glad to see you. And his wife Sally greeted me as well, and right then immediately I knew everything was going to be okay.

29:29 And I had built up this whole thing that I was gonna be fighting it out with Dan for the week, and immediately he just put me at ease and I thought, you know what, these are actually nice people. And I set up my cameras and I set up the first interview I did with him before the castle seminar, and this has been famous, this thing’s been watched hundreds of thousands of times, who knows, probably millions of times. And we talked before I started the seminar and you can see I’m still not wearing a tie, I still have my soul patch thing on my chin, I did put a jacket on and I’m trying to figure out what’s in store for me for the next week.

30:02 I know he’s ex-military, I know he’s gonna try to put me through a boot camp, he’s isolated me, he’s gonna try to tear me down and build me back up, and I know it’s coming. I went through hell week in a fraternity, so I’ve been through sleep deprivation, I’ve been through emotional stress, I’ve been through all that nonsense back when it was okay to do that stuff. So I’m questioning Dan about what’s gonna happen and I’m still trying to feel out the whole situation, and so here’s a short clip of that first interview before the castle seminar started.

30:32 This is London Real. I am Brian Rose. We have a special edition. I am attending this very same QLA mentoring program starting in two days. It’s been six months, Dan, since we’d sat down and talked to each other.

30:45 So much has changed. I’ve changed, look, I’m wearing a suit now in a castle interviewing you. I’ve noticed, and you said you used to do webinars and this kind of thing, but now you want people that are committed, they’re gonna pay the price literally and figuratively, they’re gonna come up to here for a week. This is no joke to get up here to Scotland, and they’re gonna get away from their comfort zone, get away from their family. I mean, this is a bit like SEAL training, right?

31:09 You’re stripping them down, cutting off communication, and now you want to put them through the wringer, you want to break them down. Is that what’s going on? Exactly. A lot of you are here, it’s, how do I get the f***ing money? That’s the only thing they don’t care about.

31:20 Dan Peña QLA, anybody? Okay, how do I get the f***ing money? Okay, I hear all that. Okay, well, you got to hide to get the f***ing money, about the end of the third day, the beginning of the fourth day. Okay, so I should stay for that?

31:33 Yeah, yeah, but it’s the reason why you haven’t gotten the f***ing money. Is that what the first three days are all about? So just so people know, the detailed information I broke down everything going on, my business, with my personal life. I took the success test, I took a psychology test that basically I think it’s trying to break down my own barriers, how I limit myself, correct, own self-esteem issues, other people in my life bringing me down, including my wife or girlfriend or my parents or my kids.

32:02 Or absolutely. And it was interesting because I wasn’t expecting some of these questions. Correct. Okay. And because, as I said, on the first time you interviewed me we have two bank accounts in life.

32:11 We have an emotional bank account, the financial bank account, and the reason our financial bank account isn’t where we necessarily want it to be is because of our emotional bank account. Those first few days, what would have been their reactions from people? Do you get people that want to leave? Do you get people that want to cry? We’ve had people pass out.

32:26 A partner in the Big Four accounting firm s*** his pants. The person that passed out was a psychiatrist. Why would they? I mean, they just did. Okay, just the stress.

32:36 Okay, this stress because I push a lot of buttons. Jesus, has anyone ever said f*** you, Dan Peña, I’m walking out the door? No, I’ve thrown a couple out but nobody’s ever said that. And I’ll be the first if I walk. Yeah, yeah, if you walk, you’ll be, well, you’d be the, there’d be plenty of f***ers here, but you may be the first f***er to walk out.

32:54 Why is this important? You’d my mentor, why not be out there and be Alan Sugaring, why not be Trumping, why not be doing these things where these guys want to get more wealth, they want to do more accomplishments, they want to show the. Because when I took 820 bucks and turned it into four hundred fifty million in eight years in a declining market, I realized, and kids, you’re not gonna believe this or understand it, it ain’t that hard. It just ain’t that hard.

33:23 I know that if I impact you guys, I’ve already impacted you, when I impact you more you will be a great collaborator for QLA because you have a big following. So I will be a shining example of the wonders of QLA, correct? You can, I can do it with you, I can do it with anything. Now let me ask this question. Now last time I had the interview with you, we turned the cameras off, we went outside, you said I’m gonna change your life, Brian Rose.

33:55 You also told me that you have a glow about you, and I was like, I do, yeah, I know, you need to do, and we’ll get into that later, and I got home and I was like, I felt like I had drank ayahuasca. I called the Dan Peña QLA because, like, my brain hurt, and part of me says f*** Dan and part of me says, all right, we got to keep talking to Dan, and it was very hard to process you, and somewhat part of me says that the rational engineer side says this, and I’ll be straight with you, it says, look, this is Dan’s game, he says, you know, something’s wrong with you because you could be more successful. Okay, that applies to 98% of the world who’s realistic with themselves.

34:27 I know what’s wrong with you. If you listen to me you’ll be more successful, and if you don’t you’re an idiot like I thought you were. So by definition you, all right, and everyone’s wrong. Yeah, is that right? What I said, yes, absolutely.

34:40 So there isn’t this just a, doesn’t this just a con? No, that’s not a, kind of the truth. You call it what you call it, what you want, but that means you always win, there’s no argument against. No, I only don’t win if you quit. Okay.

34:54 Again, no, and I take that personally when somebody quits. I’ve never given up on a mentee in 21 years. I look forward to this week. All right. Okay.

35:06 And now it begins. The next day the seven-day castle seminar would start, and you’re probably asking yourself, what is the castle seminar, what is going on here? Well, Dan has been doing this for the past 27 years and his, his idea was that if he brings you into an environment of high performance, of opulence, and teaches you these things while you’re living the lifestyle, that you’ll walk away with an experience that will be with you the rest of your life.

35:35 And so he brings you into his Scottish castle, which is absolutely gorgeous, it’s completely manicured, the lawns, you must have a staff of 25 people making this thing just absolutely stunning year-round. He’s got butlers that had been employed by the Queen before. Everyone wears a suit and tie at all times, you have a formal dinner every night, the food is off the, off the hook. Sally has the only the best, the best wines, the best everything, and you’re surrounded in this vibrant environment that slowly starts to seep into you, because you ask yourself, well, what if I could live like this?

36:10 Now on top of that, Dan starts to put in the QLA methodology into your head, and for the castle seminar, and you’re about to see some bits from it next. What the first four days is, it’s mostly mental. Like Dan said in the previous clip, we all have two bank accounts, the emotional bank account, the financial bank account. Most of us want to go straight to the financial bank account, how do I get rich? The truth is most of us aren’t ready to be rich because we haven’t solved all of our emotional issues, our low self-esteem, or need to be liked, our need to be politically correct.

36:43 So without dealing with this, you’re you might get some money but you’re gonna lose it, you’re never gonna have that wealth mindset. So Dan really starts to deprogram you from the start, and if I’m honest I’m sure he got this from the military, and that’s why if you watch him on day one he comes out hard, I mean it really comes out blasting. I think to this day he walks in the first day and I think he still hands out tubes of vagina cream and hands it out to everybody in the thing.

37:10 This is someone who’s wearing a suit who’s paid twenty, thirty thousand dollars to be there, and he’s, you out, that he calls everybody [expletive], he calls you losers, he makes fun of everybody in the, in the place. He has an old expression that his daughter used to say, his daughter used to say, daddy treats everyone the same, like s***, and that’s what Dan does, and so he picks on everybody in the room. I’m Brian QLA Rose, the two guys from Cuba are the Goomba brothers, the guy from Qatar is a terrorist or a [expletive], the Mexicans are [expletive], that black guys that shiny, everybody gets made fun of, the women, it’s, it’s all fair game, so everyone gets feeling quite equal after a while.

37:50 And again, you’re sleeping there, you’re being taken care of, and that’s what happens. So now I begin the castle seminar, I’m wearing a suit and tie every day, every day, which I haven’t done in such a long time, and Dan is now instructing about what’s gonna happen, and of course I’m recording vlogs on the fly so I can upload that back to London Realers so they know what’s going on. So the next seven days happens, this is a little bit of a look behind the scenes.

38:14 If you want to know more, again all this content’s on the London Real website, I put together kind of the whole package of what happens before and afterwards, and then after the seminar was over I had another sit-down with Dan that I want to show you after this is over. So this is a little taste of what happens behind the scenes at the Dan Peña QLA Castle Seminar. I don’t say good morning. When you say good morning in the military, you’d say, yeah, good morning, Tony, and he’d say, have you been sticking with my wife, have you f***ed my daughter in the mouth?

38:54 No matter how you answered, you’re f***ed. So whenever somebody says good morning to me I have these flashbacks. This is you, the room, and this is you, YouTubers, pay attention, YouTubers, you’re [expletive] [expletive]. You stand around and watch all the opportunities go by. They sit there, they sit there, y’all get ready, first get ready, first getting ready, Rick’s getting ready, oh maybe, maybe the next one, maybe the next one, maybe the next one, all [expletive] known umpire down, maybe the next one, maybe the next one, and there comes somebody like me, just jumps on the [expletive] and eats it.

39:32 Maybe the next one, ready. Once you become fearless, life becomes limitless. The difference between me and everybody in this room is I have no fear of anything. Now just imagine if you f***ing miserable [expletive] died tonight, the regrets you’re carrying to the grave. I wish I, I coulda, I [expletive], shut up.

39:57 I kind of feel like Charlie Sheen in the movie Apocalypse Now, as if I’ve been going up the river, and I’ve been taking the train up through England for six hours to get to the castle, and I’ve been reading the QLA emails and newsletters and listening to the podcasts of Colonel Kurtz, also known as Dan Peña, and my mission has been to come up here to kill him, just like in the movie, and now that I’m here I want to join him. I’m high on life, I the MTR ayahuasca [expletive] Kauai, the beds are horseshit, those are for users. This is all about your legacy, Chris, all about what Dan’s left on the world, correct?

40:43 That’s important to you? Yeah, it is, honest about, yep, I am, and I’m selfish about it. Okay. Yes. And I tell people one of the things that you need to do, and I’m stealing my thunder, is you need to be more selfish, you as an individual, because you can’t love somebody or love what you’re doing once you love yourself.

41:03 The biggest difference between me and the people in this room is I take responsibility for my actions and I don’t blame them on other people, and that’s tough, even when I make a mistake, which is rare, but early in my Grammy, a lot of them, yes. I’m wearing a suit and tie, I’m sure you’ve never seen me in one of these videos dressed like this. It kind of makes you confront things about yourself that you might really not want to talk about or even think about, and it’s something that we all try to ignore, and sometimes we distract ourselves with media and the internet and we don’t ever really look at, deep look at ourselves.

41:43 So that is basically a synopsis of what it’s like to be there at the castle for a week. Obviously I was on an emotional roller coaster, I didn’t know what was happening, but things changed over the course of it, as you can see. The first night I felt, you know, almost like I was in the movie Apocalypse Now and I was, you know, Martin Sheen, and I had gone up the river to see Colonel Kurtz and I was supposed to kill him, and then when I got there I realized that this madman was actually maybe somehow madly intelligent, and then I wanted to join.

42:15 It was this weird parallel that I drew, I don’t know why, and I wrote a whole blog article about that as well. But as the week proceeded I found that I was really starting to crack through and understand what I needed to tap into myself to make me limitless, and I think it was the second day where I actually had a private meeting with Dan, and Dan does 30-minute private meetings with everybody at the castle seminar, and I went into his office and it was very simple, he sat down and said, how can I help? And I stood up and he said, you can sit down, and I said, I got to stand up, Dan.

42:42 And I proceeded to have what I call my come to Jesus, where I told him everything I was doing wrong, how I was living in fear, how London Real was small because I was worried about being judged, and I was worried about spending money on the show to make it bigger and all these things, and how I had a whole plan, I was gonna take it to the next level, and Dan just kind of sat there and he was just like, okay. And so people always say, what happened at the castle, Brian? Didn’t he get in my face and yell at me and slap me around?

43:08 He just made me realize that I was playing small and that my life was gonna be over, I was gonna be dead sooner than later and I would have left all this unfulfilled potential on earth. And Dan, it’s one of his lines, and that’s coming soon, when he says things like that. And so it snapped in me that I had to take action now, and if you know your body is decaying and every day is precious, then why wouldn’t you make every day the best you can make it? Why wouldn’t you work so hard to where when you put your head on the pillow you know you just, you crash?

43:40 I mean, every day should be an exhaustive effort of you trying to be the best you you can be, and I learned that up at the castle. That’s what I learned. A lot of people say, what did you learn? Did you learn about finance and buying businesses and raising capital and hiring lawyers and accountants? Sure, Dan covered that, but that’s not what I really learned.

43:57 I learned that I needed to be all I could be, and then I really wanted to, but I needed that from Dan. I also had a great time. People don’t realize that, that you’re hanging out with Dan like 14 hours a day, there’s like eight hours in the classroom, there’s coffee breaks, there’s dinner at night, and he’s funny, he’s got crazy-ass stories, he cracks jokes, he’s making fun of everybody in the class. I mean, I don’t know, I was laughing out loud like multiple times during the day.

44:20 And I went back recently for the hardcore and I’ve got some videos we’re gonna play there later on, the same thing, I was laughing all day every day, I was having a great time. Some days I felt like s*** and I was really asking myself why I was being such a, you know, what’s the right word, snowflake with my own life, and I wasn’t going hard enough. But that’s what Dan does, and so at the end of the week I had a real realization that my life was different and I had to look at life differently.

44:46 And about day four I shaved this thing off my chin, I was looking in the mirror, I still remember it, I was in what he calls the Doll House on the castle, it’s this two-floor house that’s next to the walled garden, and I was like, what is that thing on your chin? And shaved it off, and no one really noticed, but you can see it’s gone in this next video. And I asked if I could sit down with him and have an interview after the show was over. Now, the night before there’s a big party in the castle, we’d go upstairs to this trophy room and the snooker room and everyone drinks a ton, but Dan came in early that night because he knew we had an interview the next day, and this is in Dan’s trophy room, which has the heads of all the animals he shot in Africa, so again this might trigger some people.

45:24 He actually doesn’t kill animals anymore, he loves animals more than people, but back in the day he went on this whole Crocodile Dundee thing, and I think the real Crocodile Dundee helped him shoot like, I don’t know, a buffalo at point-blank range. You know, he’s got a bear that he stabbed to death at the castle, I mean it’s all real. And so now I had this final conversation with Dan and you can really notice the change in tone, and my father watched this video and my dad said, wow, I can see how much you changed, because the whole vibe and tone of you and Dan are different.

45:55 And it’s true, and again this is London Real, this is the real s*** that happened, this is what happened to me up there, and again I’ve got a full episode that shows this whole thing, it’s got both interviews in there, all my vlogs, and you can see the whole transition. I changed up there, and a lot of that you see now in London Real. And so here is my second interview at the castle with Dan, and Dan is explaining to me that man’s greatest burden is unfulfilled potential.

46:23 We are in the trophy room at Guthrie Castle. I’m here with Mr. Dan Peña, surrounded by some of the animals that were unfortunate enough to meet him. You know, when I met you seven, eight months ago, I was telling some of the guys here the story, I had mixed feelings about Dan, and I think part of that came down to me, in a way, I could be wrong, but hiding, hiding from my own potential. Yes.

46:47 And he’s got a big potential, you know, I’m gonna, I don’t have to blow smoke, but he’s a smart young guy. Now you don’t probably think he’s young, to me you’re a kid, you know. I got these shoes I’m wearing, these wingtips are older than you, you know, and he’s a smart kid, he’s accomplished a lot, he’s got a great f***ing platform, a great f***ing platform, and he can do a lot more with it. And I think it’s easy for me to create lots of subconscious dialogues and narratives in my head, oh, Dan, it’s all about the, Dan’s unhappy, blah blah blah blah blah.

47:20 And so am I happy? Uh, yeah, I, I, you’re Dan is what you are. Okay, so I do think you are, have I don’t know what that means, I think you are in the moment and you are loved, you love what you do pretty much 24/7, that’s what I think you do. And I do it 24/7, and yeah, then when it comes, and the money is a way of rewarding yourself, another way of keeping track, but it seems like there’s more going on here than just getting the cash, it’s being all you can be.

47:47 I believe, you know, whether you don’t believe in a higher power, Buddha, Allah, God, whatever you want to call it, I believe we were put on this planet, however we got here, either through evolution or by somebody went like this, because we were supposed to be all we can be, and we are undeveloped. Man’s greatest burden is unfulfilled potential. Okay, and if anybody on this watching this thing can tell me that he’s anywhere near his potential, I will jump off the f***ing tower.

48:23 I mean, with his hand on his heart, and really believe it, I mean, because you’re not. I mean, we have so much more within us, and if we’re doing something we love, and I recommend it, when Dan recommends or suggestion means it really means, listen [expletive] [expletive], get off your dead ass, take, you know, and change your attitude if you’re not doing something you love and you don’t have passion. That’s why you’re tired, that’s why you need breaks on the weekend, that’s why you need a holiday time, because you’re not doing what you love.

48:53 And I love this, and for the last 21 years this has been my passion, and the most people are living quiet lives of desperation, I hate to tell you, or as the Brits say, I don’t like to tell you, but that’s the truth, and if you think any different you’re fooling yourself. As soon as I got back to London I pulled the trigger. London Real is going bit and things need to change. I created our first product, the London Real Academy, a community and learning platform for our supporters.

49:34 It wasn’t perfect, but perfection is paralysis. Surprisingly, people loved it. After years of free content, London Realers wanted to give us something back. It was such a strange feeling, receiving money from doing something you love, getting paid to provide value to others. But I feared so much turned out not to be true.

50:02 I finally understood that making money is not bad, people pay you when your ideas are worth something, it’s a vote with their credit cards. So we invested the cash. Behind me is where I’ve shot almost 300 interviews. I remember very distinctly building this desk, but it’s time to move on, it’s time to kill your darlings. We’re gonna be adding the new set which is gonna be behind me here, and we’re gonna go to a new chapter, and it might be the wrong move, but at least I’m making a move.

50:33 Change is good, change is good. Breathe deeply and everything’s gonna be okay. Peace. First step: dress for success. Filled the studio of the same caliber as my guests.

50:52 Second step: hire your dream team. I’m not solo anymore. Then I had another idea: why don’t we teach all the things I learned in the process, the knowledge we got from our failures and successes? Our accelerators were born. We even did our first event with, guess who?

51:14 Most people loved it. For New London Real, but we also received some hate and lost a few. Some people just don’t like to see you change, but if you can’t stand the heat, stay out of the kitchen. Then I sent in 12 months, I don’t want to recognize London Real for Brian Rose anymore, and one year later it happens. I couldn’t.

52:08 And there you go. I mean, needless to say, Dan had a massive effect on my life, and when I got back to London I started making changes with London Real. A lot of you noticed I started wearing suits, I did a TED talk, we changed the studio format, we changed the set, and it was just this whole new push. I felt like I had released my brakes and I was really moving forward, still pursuing my mission but doing so in a way where I was taking risks and going into my fears.

52:40 And then Dan always said, he said, he calls me an engineer, which is a nice way of saying engineer. I’m an MIT engineer, and he says people like me are slow to understand his QLA methodology because I was taught at a young age to make sure nothing breaks. As an engineer you’re taught to build bridges that don’t fall down, cars that don’t get into accidents, planes that don’t fall out of the sky, so we’re all about minimizing the risk, everything has to be super safe, but that’s no way to create beautiful things in this world, because you must take risks in order to be successful, period.

53:14 But once you get that as an engineer, you actually engineer risk into your life. So now for me every year that comes up I think, what are the risks I’m taking this year? What are the things I’m doing that I could publicly fail at? What are the things I can doing that could cost us money, that could cost us market share, that could really hurt us as a business? Those are the things I need to do, otherwise we’re gonna fail, and I think about that in my life as well.

53:39 One of the things I’m scared of that I need to taking risks so I can feel more fulfilled, feel more proud of myself. And so I got back, I started doing that stuff, I still do that to this day, but it also got to a point where my vision of the future and Dan’s vision of the future were different, and let’s be honest, you know, two different people, each one always has their own agenda, and Dan has kind of one main agenda and he’s very clear about this. He wants to put numbers on the board, which means he wants, one number is what Dan is all about, which is now over a trillion dollars, and that’s the total net value in equity that he has created through mentoring individuals.

54:20 So if you’re a guy like Rick Scott, who is now a senator, a U.S. senator, was the governor of Florida, he created Columbia Healthcare and created, I think, 15 billion dollars worth of wealth. Dan mentored him, gave him, I think, the idea to go into health care. So Dan wants to create wealth, that’s a metric of his success. The more wealth he creates, the more that he can feel like he’s done something important, and he can argue pretty easily now that he is the greatest high performance coach of all time.

54:48 That’s the deal, that’s what a trillion dollar means, by the way. People are like, he’s not worth a trillion, he’s not worth a billion, he’s not talking about his net wealth. Dan hasn’t tried to make money for himself in 27 years, when he got thrown out of Gulf Western, which was the oil company that he started and then took public and then got thrown out, and so he doesn’t really try to make money for himself, he doesn’t find that very interesting. I’m sure Dan would be worth 10 billion plus right now if he actually did that, but he doesn’t, so he’s creating wealth for other people, but it also means that’s his metric.

55:18 My metric is to do something in my life that I find fulfilling that makes a difference. So for me that was taking London Real and making it into something that was changing the world, that was changing people’s lives, that was causing this mass scale transformation of humanity. That was my goal, my goal wasn’t to turn it into a billion-dollar business. And so this is where Dan and I start to diverge, because Dan says, Brian, why aren’t you going harder?

55:41 Why are you screwing around? Why are you even talking on camera? You just want to be liked, you want to, why you talking to these losers? And I was like, but Dan, that’s what I want to do, because that’s my mission. And he was like, well, that’s wrong, you should be making money.

55:52 And Dan always says, he says, money’s not the only thing but it’s the only thing that people keep track of, which if you’re actually thinking about that statement it’s ridiculous, because it’s not the only thing to keep track of, but when he says that it sounds plausible. So look, Dan is one of the best out there and you have to be careful when he says those things because sometimes they don’t always align in your interest, but of course in the long run they often do, because Dan ultimately deep down inside wants you to be the best version of yourself, that’s it, and he does that quite selflessly, even though when I tell him he’s like Mother Teresa, he’s the first to deny that and say, no, I am selfish, I’m a horrible person, I just want my numbers on the board.

56:30 And so this is where Dan and I start to disagree and this is where I push back on Dan and I start thinking to myself, I don’t want to do it his way. And here’s a short piece from the movie The 50 Billion Dollar Man, which you can watch on our website for free, about me telling Dan how I really feel. As I continued building London Real I soon realized I had a problem. Turning your passion into a business is much harder than it looks. When I was a banker, all I had to do was get the deals done.

57:01 That was easy. Broadcasting was much more complicated, it forced me to ask hard questions: how am I going to keep my message pure and still earn money? Why am I doing this? To help millions of people change their lives or to make billions of dollars? I struggled to see how I could do both at the same time.

57:24 I found myself in a dangerous game of dancing with my shadow. One false move and my entire ethos goes out the window, and along with it, London Real. There was another big problem: Dan and his one year of free mentorship, constant supervised stress. If somebody had a gun to your daughter’s head, it said, Brian, we need results out of the Realers. We think a lot differently about it, so I put a lot of pressure on the kids to perform because I know they can perform.

58:20 I want results. I wrote results for you more than you want, because I know what you’re capable of. If you want a friend, buy a f***ing dog. I had enough. No more mentoring, no more QLA, no more Dan Peña, I quit.

58:48 He’s driving me insane. He wanted more, more, MORE. It’s never enough for the old man. He’s going to destroy everything I created. I am NOT campaign, yeah.

59:18 He just wants London Real to be another one of his businesses, another trophy, another billion. But Dan Peña never quits, and now the tension starts. Honestly, I think one of the reasons that people find my journey with Dan Peña so intriguing is because this story is in our DNA, it’s something that you might read about in the Bible, it’s the classic father-son story, it’s the classic elder versus the young story, where the elder knows more and is trying to guide the younger, and the younger thinks they know what they’re doing, they know the new ways of doing things, and they think you’re just a grumpy stupid old man and you don’t get me.

1:00:15 And I honestly think that’s why people stop me on the streets and talk about Dan Peña, because this is something they’ve seen played out in many aspects of their life, with their fathers, with their grandfathers, with older mentors, it could be with women as well, it’s this whole younger versus older generation and what you can learn and not learn. And this is me pushing back, and the funny thing is is that I’ve been on the other side of this now. I’ve been the Dan figure with my students in the Academy, pushing them to start their businesses or build their podcast or speak on stage or anything.

1:00:48 I’ve done this with teammates to try to push them to be better in themselves, I’ve done this with my children, and at some point they push back, they’re like, you don’t know what you’re talking about, you’re wrong, I’m right. And I remember being super young and even in my teens and not trusting anybody over 30 years old, like they definitely don’t know what the hell they’re talking about. So this is a classic narrative, it’s in the DNA of human beings, and that’s why I think this resonates with people, I really do.

1:01:13 And this is what’s happening here, this is me saying, no, you’re wrong, you’re pushing me too hard, I need to be me as an individual. This is how every child feels during puberty, you know, and this is essential in finding your own identity when you’re a human. So I get that it’s the process, and I told Dan to do one, I quit his mentorship program. I don’t think we spoke for like a year, and I did it my way, and that was right at that point, but at the same time I was still missing someone that would keep pushing me, because when you try to do it alone you’re never gonna be anywhere near as successful as you need to be.

1:01:49 Never. You’ll probably reach 1% of your potential without an outside influence or mentor, because your brain is always good at tricking yourself. It’s always there to tell you that you had a hard day, you better take it easy. Oh, things are hard right now, so no one’s expecting you to do very well. Oh wow, maybe, maybe, maybe you can’t be good at this.

1:02:09 There’s always something that’s placing seeds of doubt and getting you to kind of not try as hard as you could. And so I got to kind of that plateau, and part of me knew, and sometimes it’s my heart, it’s my gut, it’s my soul that pulls Dan back into my, into my reality, because my brain says, no, he’s wrong, f*** the old man, but then my brain also tells me the old man is always right. I always go back to that phrase, the old man is always right, because it’s not Dan that’s right, it’s the version of Brian that knows he can be better.

1:02:41 That is the guy that’s right, and Dan just embodies that version inside your brain. And a lot of people get it wrong with Dan and they vilify the man, but that man is inside all of us, and we treasure that person because when we are high-performance people, when we are the lion that grabs that animal in the wild, do we feel great about ourselves? We know we’re doing something right, we have great self-esteem, we take our nation forward, our company forward, our family forward, and we feel good about ourselves.

1:03:10 And so Dan is inside all of us, and this was me feeling this battle, but with myself and with Dan as well. And so about a year later I invited Dan back on the show and he agreed to come on, but as you can imagine Dan was still, you know, not very impressed with what I was doing. Now of course for me at this point our Academy is doing well, we’re making money, the set is going on, the show is blowing up, but for Dan of course it’s not good enough, and this is a clip from that episode with Dan Peña.

1:03:42 You when I tell you I’m gonna do something I f***ing mean it. I also, when I say I’m gonna f*** you up, I mean it. I’m just having words flap through my lips, cuz that’s the background I come from, that’s just it. When I was at your birthday we exchanged words, Africa Abby gave a speech and I said, Dan, you’re out of line, and you said, Brian, you’re too sensitive. And sometimes we exchange emails and I’m like, why does Dan have to be such a [expletive], why does he have to push it, why does he have to always want to know, I’m being just the opposite of a [expletive].

1:04:18 You’re not the old end of [expletive] though, who gives a s***, but won’t you and the cosmos, the time you are not a fart in the wind, me, no one is. Exactly, what, won’t you always want me to be a thousand times better? Absolutely, and instead of saying I learned a lot, who did this [expletive], you learned a lot in the last year, I mean a [expletive] thing, it’s have you done a lot, not learned a lot, because I want you to be all you can be, not some f***ing reasonable facsimile, and then needs money associated with it as well.

1:04:49 But you say following us always, not always, but almost always. Well, you say follow my passion, but my passion plus nine figures is more impressive. Well, you’re, you’re copping out, that this is your passion, but it’s not. Don’t I seem passionate about this to the kids? Maybe not to me.

1:05:08 I tell great stories, I bring great people to light, but so what? Come on, I mean, I mean, but so what? I mean, how materially have these kids’ lives on an immeasurable playing field been bettered? They may, you, well, they met me, that have they done anything with that, Nile in them, so that some help? Oh yeah, a few of it, maybe twenty other people in a big way, as in hundreds and hundreds of thousands of views.

1:05:37 Now you’re right, a lot of people didn’t do anything, maybe 90%, but you know, maybe 95 percent, 95. But you have affected people? Oh yeah, I know that. And it better guys like, we want a measuring stick, fifty billion is, you know, I did talk about money for 20, or for 18 and a half. I created minions 15 years ago, I’ve got 50 billion in two people, two [expletive], I’ve got tens of thousands, so you can just imagine how big the number is too.

1:06:10 F***ing weenies, 29 and 24 billions, and I push these guys, continue to whip them like dogs. Do you think 29 billions is so [expletive] [expletive] you and the horse you rode in on. Do you know, is anybody paying any more? I’d like the line. Say yeah, but I can’t, I won’t lie to you.

1:06:32 I’m not gonna lie to you, you know, a lot of people stop me on the streets and say, Brian, what’s it like to have Dan Peña call you a [expletive] in his full three-piece suit gear with the red pocket square and just go right after you like that? And you know, honestly, it feels good, and I know that sounds a little strange, but what you have to do is read between the lines with Dan. So why is he in my studio for two and a half hours yelling at the top of his lungs?

1:07:02 Because he wants better for me. So in a really weird way this is his way of showing that he loves me, period. And that’s why kids, when their parents discipline them they fight back, but later they say, mom, I thank you so much for raising me, as a great son, or, you know, a dad, as a great son or a great daughter, because discipline ultimately, or harsh words, comes from love, because if he didn’t give a s*** he wouldn’t bother doing that. That’s what I see between the lines now.

1:07:32 At the same time it doesn’t feel good to have Dan come after you like that, but Dan is challenging all of those little narratives I’m telling myself that is forcing me to play small, and let’s be clear, I still was playing small back then. And this is Dan saying, I don’t care about these weenies that watch you, I don’t care about what you think your mission is, you know, you’re here for a short period of time and I see, I see you a thousand times more. And I mean, that is someone saying that they believe in you, that’s a big deal, and you can see me saying, I say it cuz you love me, right?

1:08:03 And maybe this is some weird search of me for searching for love, you know, that I did when I was a kid as well. There’s a lot of weird dynamics going on here to be really honest, and so a lot of people see this and they get triggered by words and things like that, but you know, you got to read between the lines in life, and very much so with Dan Peña, because again a lot of people will just say, oh, he can’t say that, he’s the wrong thing, he’s the toxic masculine guy, blah blah blah, but who else is pushing me to be the best? And the funny thing is is that guy, that horrible old man, allowed London Real to be watched by half a billion people around the world to transform lives, and so it’s weird how this works, you know, how someone like that can push me to do these great things for the world.

1:08:48 And so I took on what he said that night and I thought long and hard about it, and that’s why it’s hard to have a relationship with Dan Peña, because he’s constantly challenging you, and I would love to tell you that that stopped that night, but it didn’t. I saw Dan a couple months ago, the first night I saw him was honestly probably worse than that interview, and I’ll talk about that when I finish up here, because he’s always pushing me, he’s always unimpressed, and he’s the only person that can cut to my soul and tell me how unimpressed he is, because no one else bothers, everybody else telling me what a great job I’m doing, and that’s not what I need to hear, I need to be hearing the opposite. And so that was the time at Dan.

1:09:28 I went back and got to work more and London Real started being a success, our Academy was doing amazing, we were getting great episodes, were having live events, and I got a call from Dan that he wanted to have dinner with me and Sally. I always loved having dinner with them in London, it’s a great time, they’re actually a lot of fun, and at the dinner he said, Brian, I’m inducting you into my Hall of Fame. And I almost fell off my chair, I was like, what are you talking about?

1:09:52 This is full of billionaires, this is full of, like, people that have done amazing things. And he said, Brian, you’ve touched so many lives with what you’re doing, I put people on my wall that have made massive impacts, whether that’s money or whether that’s knowledge or that’s impact, and you have. And so I was tremendously honored, and I took a train ride up to Guthrie Castle, he was doing a hardcore seminar, which is his advanced seminar, and I was going to be there for graduation night, and I accepted the award to be on his Hall of Fame, and now I’m up there alongside pictures of all these multi-billionaires, of people that have graduated and created massive amounts of wealth and impact, and it was a real honor, and I decided to give a speech when I was up there and tell people how I felt, what the journey was like, and to honor Dan for the things that he does right.

1:10:45 And here’s a short clip from that evening. Brian has continued to tell people that we have this love-hate relationship, there’s really no love in my part when I forced my way or bullied my way or weaseled my way onto his show some two and a half years ago. We we did well over the chemistry, our approach small, that existed between the two of us. Now I’m gonna say again for the public record, all the great things that he’s done, he’s only scratched the surface, and he knows that, for the 5% of the listens to me there’s 95% left, so I’d like to induct him into the Hall of Fame, the QLA Hall of Fame, and he’s very deserving of it.

1:11:35 Thank you very much. Thank you. Some, yeah. Oh wait, that’s all right. Thank you.

1:11:56 You know, two and a half years ago Dan pretty much did barge into my studio and I remember that day pretty well because he was dressed in his three-piece suit, red tie, had just come from a meeting in the city, and he looked like a million bucks. I on the other hand was wearing combat trousers, boots, a skateboarding shirt, and I had something’s growing from here, what is that called? I don’t know what it’s called, I didn’t like whatever it was called, I didn’t like it.

1:12:29 And from there our relationship has gone on and it goes up and it goes down and sometimes I don’t want to hear what Dan has to tell me, but as I wrote in one of my blogs, the old man, he’s always right, because he’s telling you what you don’t want to hear about yourself but what you know is true, and that is you’re not stepping your game up and you get caught up in fear, as Dan says, false expectations appearing real. Just when you make a big win you start to sit back and get comfortable, and that’s when Dan and Sally come to town and we have dinner and I cherish those dinners, and at the end of it Dan reminds me that I’m about five percent of where I should be and I don’t want to hear it, and I’m like, I go home and I wake up the next day and I think, well, maybe he’s probably right, and then it’s time to go in and try to step it up.

1:13:22 And Dan’s right, I listen to probably 5% of what he says and still I guess I’ve managed to do some things, and a lot of things, a lot of things. And so when Dan and Sally told me in August when they came to London that I was going to be honored to be on that wall, I didn’t know what to say, I had a WTF moment. Is Dan, Dan texts us, you know, what the f***? I was shocked, I was honored. It’s been an amazing journey or a process knowing Dan for the past two and a half years.

1:13:57 Again, I have to force myself sometimes to go back in, but I know it’s the right thing to do, and as Dan said once about his children, he said, I don’t want him to love me, he said, 20 years after I’m dead I want him to respect me. And I think that’s what he’s doing with all of us here. And so if I liked hearing from Dan all the time, if I wanted to give him a big kiss all the time, well, he’s probably not doing his work, and I know that and he knows that and he knows that I know that and I know that he knows that I know that, and so we continue.

1:14:34 And I got a funny feeling I’m gonna know Dan for quite a long time, I don’t know who’s gonna kick the bucket first, I know, I know, and I’m sure we’re gonna have some ups and some downs and I don’t think I’d really have it any other way. So I want to say, Dan Peña, yep, I love you very much. I also hate you very much. You are a [expletive] and you’re also a huge hero to me, and changed, you changed my life, and to be on your wall is a tremendous honor. I will, I’ll show this proudly in my home, and from all of us here, I think I’ve spoken for many people here, we honor you and to your future.

1:15:33 Wow, there is a lot going on in what you just saw, obviously very emotional for me and for Dan, some people say he was tearing up a little bit there, he would deny that of course, but you know that’s, that’s me kind of coming back from that. I am not Dan Peña, yeah, I hate Dan Peña moments that you saw earlier to us coming together, and I’ll be honest, this was the last time Dan ever publicly criticized London Real or London Realers, because now I’m on his wall. So our relationship definitely changed, and you know, like I say, the old man is always right, he tells you what you don’t want to hear, and I do love Dan Peña, you and I will have a relationship with Dan Peña, yeah, until one of us dies, and maybe even after that, somehow we’re almost, you know, linked for the rest of our lives through this narrative that, again, describes a human narrative and almost describes a narrative we all have with ourself.

1:16:30 And so this was me articulating it that night. Like I said, Dan doesn’t like to show any emotion because he’s kind of all about the business, but actually he does show quite a bit of emotion all the time. You can always hear Dan’s voice crack when he talks about the military or talks about his dad or talks about, you know, some of the service or some of the things he does. So you know, you can’t find a high performance person that’s not emotional, because emotion is what drives you to do those difficult things, those risky things, those scary things.

1:17:00 And so it’s nice to kind of tap into that emotion, and it was a big night for me, it was a big honor to be on that wall, but at the same time being on the wall doesn’t also solve your problems. You’ve got to go back and confront your same fears every single day, which is what I continued to do after that night with Dan. And what came next was the movie, and so we premiered the movie The 50 Billion Dollar Man at the Curzon theatre in Mayfair. To be honest, I had a really hard time getting Dan to pay you there, you know, he was really hard to get in the VIP theater, and I was like, it should be his premiere, and he was like, I don’t want to go, I’m too busy, and I was like, it was like the last minute he finally agreed to go.

1:17:41 So again it’s never easy with Dan, but I love the guy, and he came to the theater, we had it at Curzon Mayfair. We played the movie including that final speech where people see Dan and they’re like, you know what, maybe he has a heart. And then after, when the movie was over, I went on stage for a Q&A and Dan proceeded to show the whole theater that he was not a loving emotional guy, that he was the nastiest [expletive] you’ve ever seen in your life, and he proceeded to tell the whole theater that they were useless, they should have, they should have slid down their mama’s leg, they should have never been born, they were there, he just told everyone that.

1:18:19 People walked out of the theater, I did not know this was coming, it was his shock and awe campaign. And this is also where the very famous and infamous global warming clip comes from. So there was a woman in the audience who had had about 16 drinks and she got up, she was from Australia and I think she was a friend of someone so she didn’t know who Dan was, and she said, Dan, you’re rich and you got money, and she asked him about global warming and then she kind of wouldn’t let him answer the question, she kept like berating him, and so he’s like, let me answer the question, and he yells at her.

1:18:48 Then there was another woman in the front row that was a Dan supporter and she was going to beat up the other lady, I mean it was really tense that night. If you want, watch the Q&A, again it’s on our website. Dan’s chair breaks at one point and he falls on the floor, wood splinters everywhere, I mean you can’t make this s*** up, you can’t. And literally I had people walking out, I thought we would have a riot at some point, I mean people were crying, it was crazy.

1:19:12 So Dan went on to, of course, alienate the whole audience and tell them that they were doing everything they could be, and the next, the next day I remember in the studio I was sitting there with my director and some people at London Real, some were still crying, and they said, he ruined it, the movie made him human and then he did the Q&A and it made him inhuman. And Louisa and I said it was actually perfect, because that’s what Dan does. Dan does what you don’t want him to do, he does what you don’t expect him to do, and he makes you upset when you want him to say something nice.

1:19:41 And so we thought it was somehow poetic and the perfect end to the night, even though it was very uncomfortable. And so I want to play for you the global warming clip that went super viral. This clip has been watched over 25 million times. For the record, I don’t share Dan’s views on global warming, but I also like a healthy discussion on global warming, and the world is quite divided because people don’t necessarily believe people’s statistics, and I think there’s an agenda on both sides sometimes, so I want to continue this discussion, but this one went really famous.

1:20:09 I think there’s something we should do about it scientifically, but I also think Dan articulates his point in a very good way, so here’s Dan talking about global warming. Yeah, thank you for asking that question. I have the answer. I have the answer. Yeah, okay, you’re full of s***.

1:20:52 Sit down, shut up and sit down, sit down. I’m gonna tell you right now, I thought I’ve got 21, 23 year old children, and what’s their future with you people with money? You, okay, okay, sit down, please sit down, please. In the front row, excuse me, in the front row, please sit down. Okay, you’ve asked you a question, thank you very much.

1:21:34 Okay, I’m gonna, I’m gonna answer. Excuse me, ma’am, will you please sit down, and yeah, please, thank you, that’s okay, please sit down, let him answer. Okay, in 2011 my wife and I were in Antarctica renewing our vows. For most of you, they don’t know Antarctica’s on a mountaintop, okay, and there is a 500 million dollar facility, a scientific facility there, and in the scientists came to give us presentations about global warming, and they had cores of ice that they had drilled, they had drilled four or five thousand cores, in the only about 15 or 20, so they’re going through the second or third core and they said, a two hundred and seventy-five thousand years ago this was the temperature above, above, and then fifty-five thousand years ago the world was two degrees warmer, Celsius, than it is today.

1:22:29 This is 2011, and I were stopped, sucked up, and he said, and I said, would you mean the whole world? It says yes, and the poles are only benchmarks. And I said, well, what about the things the, the young woman alluded to? Okay, and he said, it’s all cyclical, and although the gas may have exacerbated it, in the cosmos of time it’s not a fart in the wind. In the cosmos of time, of the 13.8 billion years that we’ve been on this miserable planet, it’s not a fart in the wind.

1:23:07 And as I told Joe Rogan on his show, and he said in his infinite wisdom, and Joe, if you hear this, I thank you for the opportunity being on your show, he said, then in twenty-five thousand years it’s most likely not going to be a problem. Now my direct answer to your question: if that were really true, would you believe, and let’s just for a moment say that it is true, that means that the best scenario vis-a-vis global warming is about ten feet raised in water, that’s the best scenario over the next 40, 50 years, that’s the best scenario. The worst scenario is about a hundred feet, but let’s just take the ten feet.

1:23:45 If the water on the planet is going around, be rise up ten feet, that means the southern part of the United States is gone, England is gone, most of Europe is gone, and I can go, most of Central America is gone. Okay, if that’s the case, let’s just take Florida, for example, which is one of the fastest-growing condominium, beachfront condominiums on the planet. In the prospectus when you invest there should be in the footnotes, if global warming is for real, they won’t put it that way, go over more happens and water rises ten feet, this investment you made is f***-all.

1:24:32 Not one single investment prospectus written since 2000, this century, has alluded to global warming. Now not one f***ing, if it were really true the banks wouldn’t invest, the banks wouldn’t finance, not one f***ing condominium. So the people that have the money, and I’m jealous of the Vice President Gore, but shall and I wrote on a plane from South America with two years of, I am jealous, he came up with a scam before I did, because the financial institutions, the banks of this world, know it’s not going to happen, otherwise you couldn’t get a goddamn loan in London.

1:25:27 You know, those 30, 40 year mortgages, the world will be over by then. Is Barclays Bank going to give you a f***ing loan for the greatest respect? BAM. It’s the greatest fraud that’s been perpetrated on mankind this century. And the debate shall continue about global warming.

1:25:50 If you’ve seen our latest movie Reconnect, you know that a lot of people disagree with Dan’s thoughts on this, but I think we should go to the science, we should continue this discussion and hopefully work together on solving this problem. And again, what we’re trying to do here on London Real is get everyone’s views out there, and that’s Dan, like I said, I don’t agree with him on this stuff, but he does articulate some interesting points, and I think that’s why this clip has done so well, and that’s not to mention the fact that he’s on a stage and yelling at someone as well, in typical Dan fortune. And so next, you know, just want to continue the journey with Dan, is that it hasn’t stopped.

1:26:28 You know, I continue to have Dan back in the studio pretty much once a year, we stay in touch, and about a year after this I’m back and we called the episode Generation Snowflake, what is it, something like How to Get Rich and Be Somebody in the Trump Era Gold Rush, and Dan went to assert that, you know, interest rates haven’t been this low in 5000 years, this is the greatest time of generational wealth in our human history, and he always says, what are you gonna tell your grandkids that you did during this period? And so Dan likes to go on about this, he also addressed in his mind what is a snowflake and why we see that term being used and what they are out there. So here’s Dan talking about Generation Snowflake.

1:27:15 That’s what you’re teaching these kids, correct? It’s not just business. No. Okay, how to stand up, but you had a pair which gets us in to the snowflake. Oh, you hadn’t used that word two years ago.

1:27:26 Now I didn’t. What’s the snowflake? A snowflake is a kid, a guy or gal, mostly guys, they melt under pressure, as opposed to what they tell me, you know, God, every snowflake is different, Mr. P, you know, there’s not one snowflake that’s the same as the other, that cut trillions in training injury. I said, yes, that’s correct, that’s correct, and he says, and so we deserve to be here just like, no, that’s not correct.

1:27:50 In your opinion, snowflakes melt under pressure. I gave you a couple stats at dinner, I’m a, same again, they’re worth repeating. In 1986 the average man’s pinch grip pressure was 118 pounds, thirty year old man, I forgot to put the age, 118 pounds. 2016, 96 pounds. A woman, 1986 was 105 pounds, today 110 pounds, 110 pounds.

1:28:27 Testosterone levels in sperm counts tested 50 years ago and today, they’re producing 60 to 70 percent the amount of testosterone levels and sperm counts as they did. We’re dying out. Why? The liberal media? No, it’s not the liberal media.

1:28:48 I mean, the, I think World War Two had a lot of positive effects on us, I’m a product of that generation, the greatest generation they call it. They can, but it’s like talking to the Japanese now, they’re deathly afraid of everything, which is the war, what they did, the Germans, Merkel, God lover, I mean is supporting the EU because of what I call German guilt, okay. Everybody’s scared to f***ing death of what might happen, and so they, they, they want to come across as your friend, they don’t want, they don’t want people to say bad things about you, they don’t want to say, because Neville Chamberlain could have stopped Hitler eighty years ago, and so now we’re overreacting, so the rubber band has been now, as it’s going back to much the other way, and it’s just unbelievably the, my dad, you know, I’m going, I’m glad he’s not alive to see this, because the, the more snowflakes we have, the less depress the possibility of the worth making it.

1:29:51 Okay, would you want the earth, oh yeah, I do. And it’s like my snowflake test, you know, the first question, paraphrasing it by the way, who have ninety-five point four percent of everybody, the many thousands and tens of thousands of taken tests, are p***ies, and I don’t mean p***y vagina, pot, I mean cowards. First question on the test, paraphrasing it, what would you do if somebody can’t spit in your wife’s face? And the answers range from, well, I try to ascertain what kind of day he was having, and if he had a bad day I tried to be understanding.

1:30:28 Are you [expletive] [expletive] me? I’d be in prison for murder, I would beat the guy to death, or if I couldn’t beat him to death I’d find somebody in a pipe to beat him to death. Is that what we need today? No, no, I’m not saying that’s me though. Okay, you will, you come where I come from, the body, oh you spit in a guy’s mother’s face, you are a dead f***ing man.

1:30:52 I mean, and you’d like to see more of that? And no, I, right now we’re way over at this end, okay, you don’t have to come all the way to my end, and the, but I mean that’s awful, I mean, and then there’s 22, 23 questions and they’re just, there, it’s foreign to me that people would answer a question, I would try to ascertain what kind of day he was having, what the f*** does that have to do with spitting in your wife’s face or your mother’s face? All right, so you’re trying to deceive.

1:31:28 Men and women get him to stand up, get him to go out, face, they know they’re snowflakes and that’s why they come to me, because they think I’m the alpha male dad they never had. They say during private time, I’m a p***y, I don’t want to be a p***y, how can I change? My dad was a p***y, I mean my mom, I hear my great-grandfather wasn’t, he was an Airborne Ranger in World War Two, I hear, but he was dead already, you know, Ram, no male role models when I was growing up.

1:31:56 My dad’s five or six best buddies were all tough [expletive] guys, so I didn’t see anything different. I didn’t see anything different, they were all just, you know, I, tell this not a story, my cousin, God, God loved him, he went to jail for being involved in stabbing a guy 17 times because somebody said, your girlfriend’s got a fat ass, looks like pigs in a gunnysack. He stabbed them 17 f***ing times, only by the grace of God he couldn’t stab it right and the guy didn’t die.

1:32:36 That’s where you come from, okay, and you’re not advocating, no, you’re not at all, go back to that. electrum, but I am advocating, advocating that the guys act like they had a pair. So there it is, straight from the Trillion Dollar Man’s mouth, what is the snowflake. And again, Dan’s not trying to say that he wants you to be like him, which he describes as a psychopath alpha male, but I think he wants people to maybe toughen up a little bit more, take a little bit more ownership.

1:33:03 And look, I gotta be honest, the older I get, and I hate to say this, the more I see Dan’s point of view. And look, I’m still in my late 40s right now, but I remember my first few jobs in my tour and I remember how difficult it was, you know, and I and how nasty some of the people were around me, and you know, a lot of that shaped who I was, you know, being bullied in school and all that stuff. And so look, there’s some fine line, there’s some way where we can take the new knowledge we have about what makes up a good psychological profile and still introduce some of these moments that make us tough and make us resilient, and it’s just something worth thinking about more than anything.

1:33:44 You know, we got this far over thousands of years of very hard times, and so I’m always curious. And a lot of the guests on London Real, like David Goggins, say most people quit at 40%, and I hear that over and over again from guests on the show, of people saying push yourself to be all you can be. So I know what Dan’s talking about, I know he’s right, and he’s been pushing me for the past six years to be all I can be, to man up, to stop whining and complaining and doing these other things, and so I know where he’s coming from.

1:34:15 I think it’s an interesting message, I think we should definitely all meditate on that and just find, is there ways that we can push ourselves harder in life? If we’re really quitting at 40%, can you do another 20% today? What does that look like? Does that mean working harder, a longer workout, not complaining? What does that mean?

1:34:31 And seeing if we can push ourselves that much further. And I think at the end of the day it’ll increase your self-esteem, you’ll know that you’re more proud of yourself, and at the end of the day that’s what it’s all about. The more proud of yourself that you are, the better person you can be for your family, for your friends, for your country, for whoever, and that’s what Dan’s really talking about. And I just wanted to finish by saying my journey with Dan continues, and so a few months ago I decided that I wanted to go back to the castle and I signed up for the QLA Hardcore seminar, which is only available for people that have been through the initial QLA seminar, and this really goes deep on the business side of QLA, which is mostly about corporate acquisition, buying companies and rolling them up, putting them together, buying revenue and really creating generational wealth.

1:35:23 And this is something I hadn’t done before, because I used the mentality of QLA and I used that to build London Real and go into my fears and make myself a person, and I felt like I was ready to go back. And this is actually what Dan is really, really good at. I mean, he’s good at all the rest of the stuff, but he is one of the most savvy businessmen I’ve ever met in my life, probably top ten in the world. He understands businesses, he has a gut feel for what works and what doesn’t work, and he knows that 99% of your excuses when it comes to business or your personal problems, your emotional bank account being lacking and what, there’s a will, there’s a way to do things, and that’s what Dan did his entire business life, and QLA really is a distillation of everything Dan learned along the way doing business, and no one taught of these things, he found the hard way of building dream teams and creating seller finance and doing delayed fees when you talk with accounting firms and lawyers, all this is part of QLA, and that allows people, the Dan says are meatheads.

1:36:19 Dan actually doesn’t like to train smart guys and girls, he likes the stupid or the better, he said, because then you’ll follow the steps. The people that are smart, trying to analyse things too much and they don’t pull the trigger. And so I went up for the QLA Hardcore, I was there in January, of course I did the boxing up there as well, and most people don’t understand how people wearing three-piece suits would get into a boxing ring, but it actually makes complete sense.

1:36:42 Dan throws you in there because it gets you out of your comfort zone, and he says if you can box in a boxing ring then making a cold call is gonna be easy, and a lot of guys and girls are scared to make cold calls. And so I went up there, we had two women in our class when the rest were men, it was all grads, and I’ll be honest, I had the time of my life up there, it was just so entertaining and Dan is just fun to be around. Everybody had a nickname, everybody was making fun of other people, but we learned a lot and we all felt like we were about to do something great with our lives and to push ourselves and to go to the next level.

1:37:16 And I’m still in the mentoring program, there I have monthly calls with Dan and we have emails, and I’ll also be honest, the first night I got up there I went out to dinner with him and Sally and he just laid into me, he was just like, what the f*** are you doing, Brian, this is f***ing ridiculous, like where’s, where’s the business, where are the results, like what you’re doing is a joke. And it was really hard to hear, and but with pain comes learning. So I went back, I laid on the floor of my room, which is what I do, and I just thought, is the guy right or is he wrong?

1:37:50 If he’s wrong I’ll get over it, but the more I thought about it the more I was like, what am I doing, am I doing enough, am I making a big enough impact? And so I tried to look at that whole week through a different lens, of one that was coming from a man that was very critical of me, and again this is the way that Dan shows that he gives you s*** about people, about humans, about whatever, and that’s what I saw. So I got a lot out of that week, and here’s a short video of some of my thoughts from the week, a little bit of the boxing and some of the things I learned.

1:38:23 Hey, all right, we’re just finishing up day two here at Guthrie Castle, which is all lit up behind me looking beautiful, that’s my room up there, and just finished with the boxing a little while ago, so I got in the ring and duked it out with some dude who I found out about 10 minutes before was like a Thai boxer, and I was like, Jesus Christ, he’s bigger than me and taller than me and younger than me, but we went at it for a minute. You can watch it all on Dan Peña’s YouTube channel, and on, I’ll put some up on our channel as well. So yeah, I’ve yet to watch it back, but I’m sure my form wasn’t great, but uh, landed some good shots, didn’t go down, I feel good about it, so that was great.

1:39:48 And look, another great day of a Hardcore, learning a lot from a bunch of the students here about their own deals, acquisitions, their own business models, learning all about finance, going back to things I learned at the Sloan School of Finance at MIT some 25 years ago, even more, almost 30 years ago, Jesus, years old, and getting in touch with what it takes to look at a financial statement, an income statement and all that stuff, which is good, but more, I mean we just spent two hours watching documentary films about icons in American history, Vanderbilt, Carnegie, Rockefeller, all of these, JP Morgan, all of these icons, I’m like, what makes them different than everybody else? The truth is they all grew up like you or me or poorer or less fortunate, and yet they still built epic s***.

1:40:38 So this is a mentality thing, it’s trying to, he’s trying to get us to think bigger, to get outside our comfort zone, which is standard Peña, and he does it better than anyone I’ve ever said or seen or met. And everything else is of course first-class, we just had a great meal in the, in the compound area, and tomorrow is day 3, so more of the same, case studies, we’re also seeing these webinars which are these live testimonials for students who are out there in the field, like doing deals, and it’s updates from them in the last, like, two weeks, so we’re seeing, there’s a woman today from Dallas that was talking about, this is just kicking ass with roll-ups, and the dude from South Africa who’s like kind of crushing it, and more of these students, some of them Hall of Famers like me, are coming in with videos and live feeds to tell us what they’re doing and how they’re doing it, and it frustrates the hell out of Peña, and I totally get why, and he’s like, why, I’ve been telling you guys to do this stuff, I told you verbatim, but you don’t listen to me, you listen to someone else.

1:41:38 And it’s true, because when you see someone that looks like you or not, I mean one woman has like three or four kids, military background, never, like, made a million dollars, and she’s out there rolling up companies like a f***ing madwoman, and he’s like, yeah, now you pay attention. Or he’ll get Josh Kim that’s like 17 years old when he does his first deal and makes his first million, and he’s like, oh, now you listen. So it’s funny to watch Peña, yeah, and of course he’s frustrated and I get it, but it’s really helpful for us, to students, to just see people executing on this QLA strategy.

1:42:09 So look, I don’t know if this is making any sense to you, I don’t know if this, any of this makes any sense to you, um, I’m hanging out with my, my three-piece suit and I got a castle behind me and I’m talking about all this crazy s***, but there you go, that’s what’s happening here. And look, until you come here and really spend time with Peña, yeah, you’re never really gonna get it. You’re gonna have an impression of what it is or you’re gonna think you know what he’s about or this is about, but you’re not.

1:42:36 Really, just like anything in life, until you really experience it for yourself, you’re only gonna get the two-dimensional, the tabloid press version of what it is, but as we know with life, things aren’t like that, and people aren’t what you think they are and things aren’t what you think they are. Just like boxing tonight wasn’t what you think it would be, it’s something completely different, it’s not what you think it’s gonna be, you think you’re gonna be Rocky Balboa and you’re not, you know, all this stuff. And so you don’t know till you pull the trigger and try.

1:43:06 And so Peña is trying to get us conditioned to do that stuff and it’s massively appreciated. I f***ing can’t wait for tomorrow and the next day and the next day and hopefully this will never end. Now I’d probably has to end anyways. All right, I’ll keep sending in videos, I hope you’re enjoying this, let me know some comments below, I’m putting some stuff on Instagram, some press stuff on YouTube, so check me out on those places, and good night, I’ll see you guys tomorrow.

1:43:33 And so the journey continues, nearly six years later, Dan Peña and I are still communicating. I was about to say we’re friends, but I don’t think we are friends, or something else, much or what it is, maybe he’s my surrogate father in some ways, and we continue, we continue going back and forth. I plan on having him back in the studio in June, and he’s advising me now on QLA and I’m going down that whole journey, which is very difficult and very challenging, and Dan is constantly telling me that I don’t get it and I’m not understanding the principles right or I’m settling into my own fears or all the problems.

1:44:14 So, and that’s the truth, life is a continuous journey and struggle when it comes to this stuff, and we always go back to our defaults, it’s called our comfort zone, and one of Dan’s mentors, Jim Newman, invented that term, the comfort zone, and a lot of us default to it, which is why I truly believe that if you don’t have mentorship in your life you will be one percent as successful as you could be, and I actually think that number is about right, not 10%, not 50%, 1%, because you’re always gonna default back to mediocre and you’re gonna convince yourself that you’re actually trying hard, you’re gonna convince yourself that you’re doing well. Think about Dan’s line, in the cosmos of time your life is nothing more than a fart in the wind. Even the biggest decision you have to make, in a thousand years from now no one will care or remember, so why are you making such a big deal of it?

1:45:03 And why is that paralysis control in your life? These are some of the many lessons that Dan taught me, and I am so lucky that I have a guy like Dan in my life. Now some people would watch this London Real Journey that I’ve just taken you on and say, I’m so glad Dan’s not in my life, I could not deal with that, berating the pain, nobody talks to me that way. I actually look at it as a blessing, because there’s someone that’s giving me critical feedback in my life and saying, you might want to consider doing it this way.

1:45:33 Now of course I have free will, I can do whatever I want, and sometimes I have to tell Dan to do one and to go away for a while, I always usually end up coming back and taking some form of his advice. And so I hope you can take something away today that reminds you of your life and just get yourself to push yourself in some way, because at the end of the day no decision you’re gonna make is that crucial, no pain you’re feeling is really that significant in the long run. You can always do more than you think you are, and you only are here for a short amount of time on this life, and I guarantee it, when you’re laying on your deathbed or you’re laying on the side of the road after being hit by a bus or whatever’s happening, and you’re gonna be thinking, wow, is that all I did?

1:46:10 Well, it’s because you made easy choices, or it’s because you lived a quiet life of desperation, or if it’s because you were too politically correct, or it’s because you let your fears make you live in an in a quiet way. And so that’s why I think these messages are super important, and I always say, you know, Dan, when Dan goes they’ll never make another one like him again, they just won’t, they don’t make them like that anymore. There’s no one that will ever have his upbringing, the toughness he went through, his father Manny put him through a lot of hard times, there’s no way we’re gonna get half of Dan again.

1:46:45 So I believe he’s like a national treasure that we need to keep alive, and I’ve tried to capture him in so many ways on London Real so he can live on literally forever, but in the meantime I still want to learn from him, I still want to put him out there, and the truth is is that every year that goes by he’s gonna get more politically uncorrect because our society is going that way, and so more people are gonna have a hard time with him, be triggered by him. But I’ll say one last thing: when I get stopped in the streets, people ask me about Dan Peña, yet because I think deep down inside they’re watching him on the quiet, they know he’s telling him something that no one else in this world is telling him, he’s telling him something that they know is gonna get him to the next level.

1:47:24 The rest of the world is saying, take it easy, oh no, you don’t do that, that’s wrong, that’s mean, that’s hard on yourself, no, you’re gonna fail, it’s not gonna work, and the rest of the world is telling you that, and Dan is saying, you want to be somebody, you want to honor this gift of life, well then show you honor it and go out there and f***ing do something, be all you can be. That’s what Dan is telling us, and that’s why I believe that this whole thing is not even about Dan, it’s about us being the best version of ourselves. Dan is just a guy that embodies a concept that we all need to embrace if we want to take humanity to the next level, if we just want to live fulfilling lives.

1:48:03 And so I just want to finish by saying, Dan Peña, yeah, I love you, you mean a lot to me, I appreciate you very, very much. I also hate you, you’re a [expletive] and I’m a [expletive] too, but uh, you know, I honestly feel like one of the luckiest people in the world having gone on this journey with you, and to be continued, and there’s so much more I want to learn from you over the next five and 10 and 20 years, about business, about myself, about life, and I hope we can, through our story, inspire the next generation, and I hope our lessons can be preserved till the end of time, maybe they’ll be watched in a thousand years or ten thousand years, and maybe other people will see this dynamic and see parts of that in themselves, because this story is in our DNA, these concepts are timeless, and these will always define us as human beings.

1:48:54 So there you go, that’s our very first London Real Journey. I hope you’ve enjoyed this, we’re gonna have more coming in the future, and this is a new format where I walk you through this entire history of London Real, all the different conversations and content and experiences we’ve had, and try to link them together in in one piece to give you takeaways that you can go and, and today practically apply to your life to get you to the next level. And at the end of the day, in London Real we’re trying to create what I call a mass scale transformation of humanity into a fully empowered, conscious and cooperative species.

1:49:28 Today is about being fully empowered, that’s what Dan means to me. I want to empower you to be the best version of yourself. If you can be the best you, then everyone around you is gonna look up to you, it’s gonna feel great. If you can’t be the best you, it’s almost impossible for that to happen. So I hope you can take something today.

1:49:46 Please go out there, pull the trigger in your life and business, do something, get a mentor, push yourself today, go for that workout, don’t stop when you want to stop, stop a little bit longer, make that phone call that you’re worried about rejection for your business, go do something that will make you proud of yourself. And that’s it, so thank you so much for watching. If you enjoyed this, please share it with some friends and we’ll be back next time on London Real Journeys.

1:50:09 Thank you.