Watch > Episode > Dan Peña - LIVE At The Ritz: How Bad Do You Want It?
[captions_button]

Dan Peña - LIVE At The Ritz: How Bad Do You Want It?

5,635 views •

A clip from Dan Peña Live at The Ritz

What is the difference between you, Dan Peña and Steve Jobs? In this clip from his 2015 live event at The Ritz, Dan puts a two by 12 board on the ground and asks who could walk it all day picking up £1,000 notes. Then he raises it ten, fifty and a hundred stories up, and asks what it would take to get you across.

His answer is commitment. He says he acts as if it is the last two minutes of his last Super Bowl, every hour of the day, and he tells the audience that some of them have never had their back to the wall. Watch the full event, starting with Part 1, and his story in The $50 Billion Man.

“I act like it’s the last two minutes of my last Super Bowl every hour of the day.”

In short: Dan Peña is an American businessman and speaker who teaches business and commitment. This short clip from his live London Real event at the Ritz in 2015 uses a two-by-12 plank to show how commitment, rather than ability, decides who gets to success.

Dan asks the audience to picture walking along a plank on the ground to collect 1,000 pound notes, then the same plank ten, fifty and a hundred storeys up. The skill never changes, he says; only the fear of failing does. He then raises the stakes again by putting someone you love on the other side.

The clip closes with Dan on why he treats every hour as if it were the final minutes of a big game, and why people who have never had their backs against the wall have usually arranged their lives to avoid it. It is one of several short pieces from the Ritz event.

Key takeaways

  • Ability is not the problem. Almost anyone can walk a two-by-12 plank on the ground, so what changes at height is the mind, not the body.
  • Fear grows with the stakes. Ten, fifty and a hundred storeys up, more of the room drops out as the “what if I fail?” thinking takes over.
  • Real commitment looks like a loved one at risk. Dan says people will cross the plank for their child or grandchild even when they would not for money.
  • Back-to-the-wall pressure produces results. He compares it to a last-minute playoff drive, when teams score because everything is on the line.
  • Comfort is often learned. Dan says many people are raised to keep a low profile and keep quiet, which keeps them away from the pressure that forces action.

The two-by-12 test

Dan draws on his early construction work. A two-by-12 board is the plank used for scaffolding, and nearly everyone in the room could walk it all day long if it lay on the ground and 1,000 pound notes sat at the end.

Raise the plank ten storeys and part of the audience drops out, he says. At fifty storeys people start offering to crawl, and at a hundred many decide they do not need the money that badly.

Commitment to your success

Dan then replaces the money with a loved one on the other side. His point is that the same people who would refuse the plank for cash will cross it for a child, because the level of commitment is different.

He says he is committed to success and, in recent years, to the success of the people who attend his seminars, and that he becomes emotional because he knows what they are capable of.

Putting your back to the wall

Dan compares his approach to the last two minutes of a Super Bowl, when teams score most of their points because the game is on the line. He says some people in the room have never had their backs to the wall.

He puts that down to upbringing: being told to keep a low profile and keep their mouths shut. His own parents, he says, did not raise him that way.

Who is Dan Peña?

Dan Peña is an American businessman and speaker known for his blunt style. In this clip he mentions his early work in construction and says he is now committed to the success of the people who attend his seminars. The full London Real event took place live at the Ritz in London in 2015.

Frequently asked questions

What is the two-by-12 test?

It is Dan Peña’s illustration of commitment. People will walk a plank on the ground for money, but fewer will do it ten, fifty or a hundred storeys up, while many would cross for a loved one.

Where was this recorded?

This clip comes from Dan Peña’s live London Real event at the Ritz in London in 2015.

What does Dan mean by having your back to the wall?

He means facing pressure with no easy exit. He says people perform best when everything is on the line, like a team in the last minutes of a playoff game.

How long is this clip?

It is a short clip of a few minutes taken from Dan Peña’s longer talk at the Ritz.

Chapters

0:15 | The two-by-12 plank test
0:46 | Ten and fifty storeys up
1:31 | A hundred storeys and a loved one
2:06 | Commitment to your success
2:53 | Back to the wall

Downloads

Full transcript: Dan Peña: how bad do you want it?

0:15 Dan Peña: And this is the difference between yous, me and Jobs, kind of. Okay, we put a two by 12 down on the ground, two by 12. Construction, I used to work construction. Two by 12 is a board that they built scaffolding with, you know, on the sides of buildings. Now, almost everybody in this room, not everybody, because some of you look feeble, could walk up and down a two by 12 all day long and pick up 1,000 pound notes. All day long, you wouldn’t get tired, okay?

0:46 Dan Peña: Couldn’t walk up and down a two by 12 and pick up 1,000 pound notes, okay. Now, you put that two by 12 10 stories up between two buildings. Now, I can still walk on that two by 12. A good portion of you would be eliminated. 10 stories up, because you’re gonna start thinking, well, ****, what if I fail? ****, it’s only 1,000 pounds, ****, you know? Maybe it’ll take me a week or two weeks or whatever to make, nah, I can do that, okay. You put a 50 stories up, you gotta probably eliminate, oh, you know, some, oh, maybe I can crawl, you don’t have to walk, I can crawl, I can make it, okay.

1:31 Dan Peña: You put a hundred stories up, the wind, now, well, I didn’t need that 1,000, you know, I don’t need that money that bad. Now, you put Jack the Ripper, Vlad the Impaler, Charlie Manson, somebody on the other side with your wife gonna set her on fire or your significant other, burn the ****, you don’t give a ****. But you do it with your child or your grandchild, some of you sorry **** will stagger across there somehow.

2:06 Dan Peña: That’s the difference. Remember commitment? Remember what I said about commitment? I’m committed to success and have been and I’m committed now in recent years to your success. See, I cried at your seminar, remember?

2:29 Dan Peña: Because it galls me, I got a lump in my throat, just think about it, I know what you’re capable of, I know what you can do more, not just because it’s a thought process because I did it, because I’ve carried like Forrest Gump all these kids now.

2:53 Dan Peña: I know, see I act like it’s the last two minutes of my last **** Super Bowl every **** hour of the day. Why do they score so many touchdowns in the playoffs in the last two, three minutes of the game? Because they know how to do it and it’s all on the line. They put their back to the wall. Some of you in this room have never had your back to the wall. You’ve done everything humanly possible, remember inspiration?

3:24 Dan Peña: To avoid putting your back to the wall because your parents raised you, keep a low profile. Don’t do this, don’t do that. Keep your mouth shut, et cetera, et cetera. My parents didn’t tell me that and my parents, and this is before this book came out,

London Real logo Chat
×

Private call with Brian Rose

See how the AI Investment Club works, and decide for yourself

Every Monday, AI founders pitch live to our members. Book a call to see if it's right for you.

Check Brian’s availability
Brian video thumbnail
Private call with Brian Rose
Watch Brian’s message